2016 Awarding Ideas That Work
NORTH AMERICA / WINNERS
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the North American Effie Awards Gala on June 2, 2016, in New York City.
Congratulations to this year’s winners.
* Indicates lead agency AUTOMOTIVE - VEHICLES BEAUTY SILVER BRONZE BRONZE
The Lincoln Motor Company Lexus NX Pantene
Lincoln Brand Reinvention The “Personal SUV” that Goes Pantene Haircast Beyond Utility
The Lincoln Motor Company Lexus Procter & Gamble
Hudson Rouge* Team One* Leo Burnett/Arc* Skunk Starcom* The Weather Channel
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL SILVER BRONZE SILVER
Miller High Life Beringer Diet Dr Pepper
I Am Rich Beringer Taste Station Big Problem, Lil’ Solution
MillerCoors Treasury Wine Estates Dr Pepper Snapple Group
Leo Burnett/Arc* TWINOAKS* Deutsch LA* DigitasLBi Bench Dogs Initiative News America Marketing
BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE BRONZE BRONZE BRONZE BRONZE
Mountain Dew Gatorade Foot Locker UPS Kickstart
Keep Sweating Mtn Dew Kickstart #HorseWithHarden Wishes Delivered Comes Alive
Gatorade PepsiCo Foot Locker Inc UPS
TBWA\Chiat\Day BBDO New York* BBDO New York* Ogilvy & Mather* Los Angeles* OMD PHD Media Maxus USA OMD VaynerMedia T3 FleishmanHillard Moxie
2 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS BRANDED CONTENT SILVER BRONZE BRONZE
EA Madden NFL ’15 Gerber Target
The Madden GIFERATOR Together, We’ve Got This #MoreMusic
EA Sports Nestle Infant Nutrition Target
Heat* Ogilvy & Mather* Deutsch LA* Grow* OgilvyOne Haworth Marketing + Media Global Strategies
BRANDED UTILITY BUSINESS-TO-BUSINESS GOLD BRONZE SILVER
CVS Health IBM IBM
Cigarettes Out. Health In. Mobile World Congress US Open Sessions with James Murphy
CVS Health IBM IBM
BBDO New York* Ogilvy & Mather* Ogilvy & Mather* Mindshare OgilvyOne Edelman Neo@Ogilvy The Marketing Arm
BUSINESS-TO-BUSINESS CORPORATE REPUTATION BRONZE BRONZE SILVER SILVER
United States Postal SAP TECGEN UPS Service
Run Simple FDIC Tradeshow This Is Our Season Wishes Delivered
SAP INVISTA United States Postal Service UPS
BBDO New York* Partners + Napier* McCann* Ogilvy & Mather* PHD Universal McCann Maxus USA eg+ Worldwide Weber Shandwick T3 RAPP MRM // McCann Moxie Critical Mass
DAVID VS. GOLIATH GOLD SILVER SILVER BRONZE
Mr. Sketch Tillamook Volvo Cars New Balance
Farting fruit breathe new life Dairy Done Right The Greatest Interception New Balance 4040v3 | into Mr. Sketch Claim Your Power
Newell Rubbermaid Tillamook Volvo Cars of North America New Balance
BBH New York* 72andSunny* Grey New York* Arnold Worldwide* PHD Horizon Media Mindshare PGR Media WE Communications Almighty
3 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS ELECTRONICS ENTERTAINMENT & SPORTS
GOLD SILVER BRONZE
Apple EA Madden NFL ’15 Halo 5: Guardians
Apple iPhone 6 ‘World Gallery’ Madden Season Truth, Lies and Video Games
Apple Inc. EA Sports Microsoft
TBWA\Media Arts Lab* Heat* twofifteenmccann* OMD* Ayzenberg Group Empower Media Team
FASHION FINANCE BRONZE BRONZE SILVER
Converse Lane Bryant KeyBank
Converse. The Chuck Taylor #ImNoAngel KeyBank – Mission Responsible All Star II Launch.
Converse Lane Bryant KeyBank
Anomaly* Laird+Partners* MITHUN* PHD* The Media Kitchen Compass Point Media Paul Wilmot Communications
GOODWORKS - BRANDS GOODWORKS - NON-PROFIT GOLD BRONZE GOLD SILVER
National Football CVS Health Moms Demand Action Ad Council League
Cigarettes Out. Health In. Listen: Help End Domestic Groceries not guns Love Has No Labels Violence and Sexual Assault
CVS Health National Football League Moms Demand Action for Ad Council Gun Sense in America
BBDO New York* Grey New York* Grey Canada* R/GA* Mindshare NO MORE The Field Edelman SPY Films The Marketing Arm Rooster Post Alter Ego
GOODWORKS - NON-PROFIT SILVER BRONZE BRONZE
Bay Area Council Doctors of the World It’s On Us Too Small to Fail
More than a Costume Talking is Teaching: It’s On Us “Talk, Read, Sing”
Doctors of the World USA Bay Area Council The White House Too Small to Fail
Publicis North America* Goodby Silverstein & Partners* Mekanism* PVBLIC Foundation Generation Progress
4 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS GOVERNMENT, INSTITUTIONAL & RECRUITMENT HISPANIC SILVER BRONZE BRONZE
Ontario Women’s Directorate Bridges Academy Toyota (OWD)
#WhoWillYouHelp Educating the Exceptional Squared Mas Que Un Auto: More Than A Car
Ontario Women’s Directorate Bridges Academy Toyota Motor Sales USA
Leo Burnett Toronto* Terri & Sandy* Conill* ZenithOptimedia
HOME FURNISHINGS & APPLIANCES HOME SUPPLIES & SERVICES BRONZE BRONZE SILVER BRONZE
Samsung Home Whirlpool Kleenex Febreze Appliance
Right at Home Every Day, Care Kleenex. Someone Have You Gone Noseblind? Needs One.
Samsung Electronics Whirlpool Kimberly-Clark Procter & Gamble America, Inc.
McKinney* DigitasLBi Chicago* VSA Partners* Grey New York* Starcom Optimedia Mindshare* Citizen Relations Ketchum VML POSSIBLE ARS Geometry Global Ketchum VIMBY, The Mark Burnett Content Studio
INFLUENCERS INSURANCE SILVER BRONZE SILVER BRONZE
truth United Nations OCHA Allstate Esurance
Left Swipe Dat #ShareHumanity Allstate Social Savvy Burglar Sorta You Isn’t You
truth initiative United Nations OCHA Allstate Insurance Company Esurance
72andSunny* Ogilvy & Mather* Leo Burnett/Arc* Leo Burnett/Arc* Media Assembly Ogilvy Public Relations Taylor Strategy Starcom Ketchum Brand Networks Taylor Strategy Starcom
INTERNET/TELECOM LEISURE & RECREATION GOLD BRONZE SILVER
Comcast/XFINITY DIRECTV Mr. Sketch
Emily’s Oz Lowe Versus Lowe Farting fruit breathe new life into Mr. Sketch
Comcast/XFINITY DIRECTV Newell Rubbermaid
Goodby Silverstein & Partners* Grey New York* BBH New York* Starcom Deutsch PHD MJZ
5 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS NEW PRODUCT OR SERVICE OFFICE & DELIVERY BRONZE BRONZE BRONZE
Organic Fuel UPS UPS
Save the Bros UPS: United Problem Solvers Wishes Delivered
Organic Valley UPS UPS
Humanaut* Ogilvy & Mather* Ogilvy & Mather* Redwood Maxus USA Maxus USA Fancy Rhino T3 Moxie
PACKAGED FOOD GOLD SILVER BRONZE
Gerber Nabob Coffee Company Tillamook
Gerber’s Chew University Respect The Bean Dairy Done Right
Gerber Kraft Canada Inc. Tillamook
Terri & Sandy* Ogilvy & Mather* 72andSunny* Ogilvy & Mather* Starcom Horizon Media
PERSONAL CARE PET CARE SILVER BRONZE SILVER SILVER
Always HUGGIES Cesar Hill’s Science Diet
Always #LikeAGirl - Prepare for the Second Hug Home Delights Launch Not in the shape they Unstoppable used to be?
Kimberly-Clark Mars Petcare Hill’s Pet Nutrition Procter & Gamble
Leo Burnett Toronto* Ogilvy & Mather* BBDO San Francisco* Red Fuse Communications* Leo Burnett/Arc* OgilvyOne Starcom Geometry Global MSLGROUP Mindshare Edelman
RENAISSANCE GOLD SILVER BRONZE
Whirlpool Extra Gum JOHNSON’S®
The Rebirth of an Iconic Brand Give Extra, Get Extra So much more than just a bath
Whirlpool Wm. Wrigley Jr. Company Johnson & Johnson
DigitasLBi Chicago* Energy BDDO* BBDO New York* Optimedia Starcom J3 Ketchum Stellar Engine ARS MediaCom
6 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS RESTAURANTS GOLD SILVER BRONZE BRONZE
Taco Bell Taco Bell Arby’s McDonald’s Canada
Breakfast Defect from Taco Bell Blackout Arby’s Engages Salad Society the Routine Republic Anti-Audience with “Vegetarian Support” program to Introduce Brown Sugar Bacon
Taco Bell Taco Bell Arby’s Restaurant Group, Inc. McDonald’s Restaurants of Canada Limited
Deutsch LA* DigitasLBi San Francisco* Edelman* Tribal Worldwide* Starcom Steam Films DigitasLBi Rooster Post Edelman Imprint Music
SINGLE IMPACT ENGAGEMENT RETAIL SEASONAL - PRODUCTS SILVER BRONZE SILVER
CVS Health Ford Motor Company McDonald’s
Cigarettes Out. Health In. Mustang Speed Dating Lovin’ the Super Bowl
CVS Health Ford Motor Company McDonald’s
BBDO New York* Team Detroit* DDB Chicago* Mindshare OMD Edelman The Marketing Store The Marketing Arm
SINGLE IMPACT ENGAGEMENT - PRODUCTS BRONZE BRONZE BRONZE
BMW of North America Gatorade New York Lottery
BMW i3 Super Bowl: Newfangled Idea Made In New York #Unclaimed: The Hunt for a Missing Millionaire
BMW of North America Gatorade New York Lottery
KBS+* TBWA\Chiat\Day Los Angeles* McCann* Mackcut OMD Bob Industries FleishmanHillard The Mill Universal McCann
SINGLE IMPACT ENGAGEMENT - SERVICES SILVER SILVER BRONZE
Allstate YWCA Canada truth
Allstate Social Savvy Burglar YWCA #NotOkay Left Swipe Dat
Allstate Insurance Company YWCA Canada truth initiative
Leo Burnett/Arc* Juniper Park\TBWA* 72andSunny* Taylor Strategy Headspace Marketing Media Assembly Brand Networks PHD Canada Ketchum Starcom 7 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS SMALL BUDGETS - PRODUCTS SILVER BRONZE BRONZE
New York Lottery GE Seeds of Change
#Unclaimed: The Hunt for a Missing How many infomercials does it take Movement to Mass with “Save Millionaire to change a light bulb? the Flavors”
New York Lottery GE Mars Food
McCann* BBDO New York* BBDO San Francisco* OMD Porter Novelli Small Girls PR Catapult Marketing PrettyBird
SMALL BUDGETS - SERVICES SNACKS & DESSERTS SOFTWARE & APPS SILVER BRONZE BRONZE BRONZE
Consumer Healthcare BrokerCheck by FINRA 5 Gum Norton Products Association
You wouldn’t... so why would DXM Labworks: Test Drive 5 Gum Truth or Dare Norton Presents: In Search you? a Dextrobot Challenge of the Most Dangerous Town on the Internet
FINRA Consumer Healthcare Wm. Wrigley Jr. Company Norton by Symantec Products Association
Partnership for Drug-Free Kids
Ogilvy & Mather* Tribal Worldwide* Energy BBDO* Grey San Francisco* Neo@Ogilvy MediaMonks* Starcom Stellar Engine Olson Engage Catapult Marketing
SUSTAINED SUCCESS - PRODUCTS GOLD SILVER SILVER BRONZE
Old Spice Domino’s Subaru of America Snickers
Old Spice: The Scent of Domino’s - The Pizza A “Love” Story You’re Not You When You’re Success Company Turnaround Hungry
Procter & Gamble Domino’s Subaru of America Mars Chocolate North America
Wieden+Kennedy* CP+B* Carmichael Lynch* BBDO New York* Starcom Fanscape The Marketing Arm
SUSTAINED SUCCESS - SERVICES GOLD SILVER BRONZE
GEICO Pure Michigan Allstate
GEICO: 20 Years in the Making Pure Michigan Mayhem Is Everywhere
GEICO Michigan Economic Allstate Insurance Company Development Corporation
The Martin Agency* McCann Erickson Detroit* Leo Burnett/Arc* Horizon Media Universal McCann Detroit Starcom Weber Shandwick Detroit Taylor Strategy Octogan 8 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS TRANSPORTATION TRAVEL & TOURISM SILVER BRONZE BRONZE BRONZE
JetBlue Airways Southwest Airlines Airbnb Idaho Tourism
Air on the Side of Humanity Nonstop Love Never a Stranger Visit Idaho 18 Summers
JetBlue Airways Southwest Airlines Airbnb Idaho Tourism
MullenLowe U.S.* GSD&M* TBWA\Chiat\Day Los Angeles* Drake Cooper* Camelot Strategic Marketing Starcom* Sidewayz Films & Media Tapeless VML
YOUTH MARKETING - TEENS & YOUNG ADULTS GOLD SILVER BRONZE BRONZE
truth Mollie’s Fund 5 Gum EA Madden NFL ’15
Finish It Free Killer Tan 5 Gum Truth or Dare Madden Season Challenge
truth initiative Mollie’s Fund Wm. Wrigley Jr. Company EA Sports
72andSunny* Area 23* Energy BBDO* Heat* Media Assembly Starcom Ketchum Stellar Engine Olson Engage Catapult Marketing
9 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS THE HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: ADVOCACY GOLD GOLD SILVER BRONZE
California Department Consumer Healthcare Mollie’s Fund truth of Public Health Products Association
Free Killer Tan Finish It Wake Up DXM Labworks: Test Drive a Dextrobot
Mollie’s Fund truth initiative California Department of Consumer Healthcare Public Health - Tobacco Products Association Control Program Partnership for Drug-Free Kids
Area 23* 72andSunny* Duncan/Channon* Tribal Worldwide* Media Assembly MediaMonks* Ketchum
HEALTHCARE - OTC GOLD SILVER BRONZE BRONZE
Similac Men’s ROGAINE® Mucinex TYLENOL®
In Support of New Moms Guys With Hair Get It Let’s End This #HowWeFamily
Abbott Nutrition Johnson & Johnson RB McNeil Consumer Healthcare
Publicis North America* BBDO New York* McCann* J. Walter Thompson* Mindshare OMD Aegis Innov8 J3* MSLGROUP J3 Genuine Interactive Target10 Razorfish Health Zeno Group
HEALTHCARE - RX - HEALTHCARE SERVICES CONSUMER/DTC SILVER SILVER BRONZE BRONZE
Prevnar 13 Aetna Autism Speaks CVS Health
Getting this ONE done The 11 Initiative The MSSNG Project Turning a Drugstore into a Health Leader
Pfizer Inc. Aetna Life Insurance Autism Speaks CVS Health Company
Y&R New York* Ogilvy & Mather* BBDO New York* BBDO New York* Wunderman Health* Neo@Ogilvy Codeword (formerly Mindshare Knock Twice) Edelman Betaworks The Marketing Arm MediaMonks
10 2016 EFFIE AWARDS / HEALTH / WINNERS THE MEDIA EFFIES
MEDIA IDEA GOLD GOLD SILVER BRONZE The Clinton Smirnoff Dove Target Foundation
From Advertiser to Publisher: Not there #SpeakBeautiful #MoreMusic How Smirnoff embraced social publishing to win the flavored vodka recipe game
Diageo North America The Clinton Foundation Unilever Target
72andSunny* Droga5* Mindshare* Deutsch LA* Carat Condé Nast VaynerMedia Haworth Marketing + Media iHeartMedia Edelman WME Twitter Davie Brown Entertainment
MEDIA INNOVATION - EXISTING CHANNEL GOLD SILVER SILVER
United Nations OCHA Taco Bell Target
#ShareHumanity Taco Bell Blackout #MoreMusic
United Nations OCHA Taco Bell Target
Ogilvy & Mather* DigitasLBi San Francisco* Deutsch LA* Ogilvy Public Relations Haworth Marketing + Media
MEDIA INNOVATION - SINGLE MEDIA COMPANY PROGRAMMATIC NEW CHANNEL CREATION ACTIVATION GOLD SILVER BRONZE SILVER
Kraft Heinz Dry Packaged Dessert EA Madden NFL ’15 Apartments.com Brands: Jell-O, Cool Airbnb Whip, JET-PUFFED and Baker’s Chocolate
The Madden GIFERATOR Apartments.com Serving What’s Trending Night At The Conan Studio Programmatic
EA Sports CoStar Group The Kraft Heinz Company Airbnb
Heat* RPA* Starcom* Starcom* Grow* Turner Entertainment
11 2016 EFFIE AWARDS / MEDIA / WINNERS The Media Effies are proudly sponsored by: SHOPPER MARKETING EFFIES
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts across the United States and Canada each year. After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they effectively solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer. Award levels – gold, silver and bronze – were presented at the Path to Purchase Institute’s Shopper Marketing Summit Awards Celebration on March 16, 2016. Congratulations to this year’s winners. * Indicates lead agency AWARENESS/TRIAL CATEGORY/AISLE REINVENTION BRONZE BRONZE BRONZE
Cottonelle Pampers UnderJams Olay
Go Commando Underjams at Walmart Overcomes Olay Shelf Reinvention at Walmart Bedwetting
Kimberly-Clark Procter & Gamble Procter & Gamble
Geometry Global* Saatchi & Saatchi X* Saatchi & Saatchi X* VML Ketchum Mindshare Trisect
MULTI-BRAND/MANUFACTURER SHOPPER SOLUTION MULTI-RETAILER PROGRAM SILVER BRONZE GOLD
Multiple including Hellmann’s, Walmart Green Giant, Campbell’s OREO and Hunt’s
Chosen by Kids Publix The Best Meals Happen At Home Play with OREO
Walmart Unilever Mondelez International
Starcom* Team Unilever Shopper* Geometry Global* Shopper Events Lunchbox HelloWorld, Inc. The Martin Agency Weber Shandwick Triad Retail Media OneKreate MOjO Marketing, Inc. Quick Test
NEW PRODUCT/SERVICE INTRODUCTION SEASONAL/EVENT GOLD SILVER GOLD SILVER
Dove, Dove Men+Care, Milk-Bone, Pup-Peroni, FLONASE Allergy Relief Walmart Degree, Axe Milo’s Kitchen
FLONASE Allergy Relief Unilever Dry Spray Chosen by Kids Big Heart Pet Brands Over-the-Counter Launch Antiperspirant Launch Seasonal Platform Activation
GlaxoSmithKline Unilever Walmart Big Heart Pet Brands
Epsilon* Team Unilever Shopper* Starcom* FCB/RED* Geometry Global Lunchbox Shopper Events Brand Union The Martin Agency OneKreate Quick Test In partnership with: Proudly sponsored by:
12 2016 EFFIE AWARDS / SHOPPER MARKETING / WINNERS SINGLE-RETAILER PROGRAM - SEASONAL/EVENT SHOPPER EXPERIENCE DRUGSTORES SILVER GOLD SILVER GOLD
SOUR PATCH KIDS & Walmart Dove, Vaseline, Simple Dove, Vaseline, Simple SLURPEE
Fight Hunger. Spark Change. CVS Love Your Skin SOUR PATCH Watermelon CVS Love Your Skin SLURPEE Campaign
Walmart Unilever Mondelez International Unilever 7-Eleven, Inc.
Saatchi & Saatchi* Team Unilever Shopper* Phoenix Creative Co.* Team Unilever Shopper* The Mars Agency Shopper2Buyer T3 Shopper2Buyer Brand Networks Lunchbox Ketchum Lunchbox Starcom Barrows TPN Barrows Tiny Horse Camelot Strategic Marketing & Media
SINGLE-RETAILER PROGRAM - SINGLE-RETAILER PROGRAM - MASS MERCHANTS DRUGSTORES SILVER GOLD SILVER BRONZE
Procter & Gamble Amopé Pedi Perfect™ Alcon Depend
Walgreens Healthy Home “Love Your Feet”: Amopé Pedi Alcon’s Howard Real Women of Depend® Solutions Perfect™ launch at Target and the Amazing Eye Exam
Procter & Gamble RB Alcon Kimberly-Clark
Leo Burnett/Arc* IN Marketing Services* Leo Burnett/Arc* Geometry Global* Starcom Organic, Inc. Marina Maher Communications LLC Mindshare
SINGLE-RETAILER PROGRAM - SINGLE-RETAILER PROGRAM - OTHER MASS MERCHANTS BRONZE BRONZE
Nestlé Frozen Scale: DiGiorno, Tombstone, Walmart Stouffer’s, Hot Pockets, Nestlé Ice Cream
Fight Hunger. Spark Change. Dollar General Frozen Merchandising Campaign
Walmart Nestlé USA
Saatchi & Saatchi* Geometry Global* The Mars Agency Brand Networks Starcom Tiny Horse
In partnership with: Proudly sponsored by:
13 2016 EFFIE AWARDS / SHOPPER MARKETING / WINNERS GLOBAL EFFIES
The Global Effie Awards honor the year’s most effective global marketing communications ideas - ideas that work in at least four countries and two or more regions worldwide. 2016 Global Effie winners were chosen after two rigorous rounds of judging in multiple cities across the globe. Top global marketers gathered in Singapore, São Paulo, London and New York City to select the most effective global marketing communication efforts of the year. Those selected as winners represent cases that best demonstrated that their objectives were challenging and the results achieved were significant in the context of the Global competition. There were 9 categories in the 2016 Global Effies. Award levels – gold, silver and bronze – were announced and presented at the Effie UK Awards Gala on Thursday, May 19 in London. Winners were also celebrated at the 2016 North American Effie Awards Gala on Thursday, June 2 in New York City. Congratulations to this year’s winners. * Indicates lead agency FAST MOVING CONSUMER GOODS ELECTRONICS TRANSPORTATION, TRAVEL & TOURISM (FMCG) GOLD BRONZE SILVER
Apple Febreze/Ambi Pur Airbnb
iPhone World Gallery The World Goes Noseblind Never A Stranger
Apple Inc. Procter & Gamble Airbnb Inc.
TBWA\Media Arts Lab* Grey NY* TBWA\Chiat\Day* OMD* Possible Starcom* Citizen Relations
14 2016 EFFIE AWARDS / GLOBAL / WINNERS The Global Effie Awards are proudly sponsored by:: POSITIVE CHANGE EFFIES
The Positive Change Effie Awards honor the most effective environmentally sustainable marketing efforts of the year. An annual program,the competition celebrates case studies from the most effective marketing communications efforts across Asia Pacific, Europe, and North America. After two rounds of judging, those selected as winners represent cases most effective in measurably shifting audience behavior towards more environmentally sustainable choices, and/or growing demand for sustainable products and services by incorporating sustainability into their marketing communications. This year’s North American winner was announced and presented at the North American Effie Awards Gala in New York City, on June 2, 2016. The 2016 Asia Pacific Positive Change Effie winner was celebrated at the regional APAC Effie Gala in Singapore on April 21, 2016. Congratulations to this year’s winners. * Indicates lead agency APAC NORTH AMERICA BRONZE SILVER
We Compost SolarCity
The We Compost Weekend At Home with Ra
We Compost SolarCity
DDB New Zealand* Arnold Worldwide* Mango HungryMan
The Positive Change Effie Awards are In collaboration with: proudly sponsored by:
15 2016 EFFIE AWARDS / POSITIVE CHANGE / WINNERS