2018 Awarding Ideas That Work
NORTH AMERICA / WINNERS & FINALISTS
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – will be announced and presented at the 2018 North American Effie Awards Gala on Thursday, May 31, in New York City. Congratulations to this year’s winners.
* Indicates lead agency
AUTOMOTIVE - VEHICLES BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL
Subaru of America Hangar 1 Fog Point Modelo LIFEWTR
Share The Love Hangar 1 Fog Point Fighting Spirit Stories LIFEWTR - More Inspired
Subaru of America Proximo Spirits Constellation Brands PepsiCo
Carmichael Lynch* ACHE* Ogilvy* R/GA Chicago* Exposure Horizon Media Golin Culture Collide Motive The Media Grind OMD Stranger & Stranger
BRAND EXPERIENCE: COMBINATION BRAND EXPERIENCE: LIVE (LIVE, VIRTUAL, 360)
Off The Street Club Boost Mobile Budweiser
Kids are Tougher than the Streets Boost Your Voice Budweiser Goal-Synced Arena
Off The Street Club Boost Mobile Labatt Breweries of Canada
Energy BBDO* 180LA* Universal McCann* Anomaly Veritas Communications Mosaic Buzz Products
BRAND EXPERIENCE: BRAND EXPERIENCE: LIVE BRANDED CONTENT VIRTUAL/360
Nike U.S. Army HP Off The Street Club
Breaking2 White Hats Wanted HP The Wolf Kids are Tougher than the Streets
Nike Inc. U.S. Army HP Off The Street Club
Wieden+Kennedy* McCann New York* Giant Spoon* Energy BBDO* Dirty Robber Universal McCann Park Pictures Uncle Toad’s Media Group Exile Mindshare A52 Eleven Sound
2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS BRANDED UTILITY BUSINESS-TO-BUSINESS
Nicoderm CQ Chase Ink HP IBM
MyQuit Support Program The Ripple Effect HP The Wolf Watson Gets to Work
GSK JPMorgan Chase & Co. HP IBM
Wunderman Health* Droga5* Giant Spoon* Ogilvy* PHD ZenithOptimedia Park Pictures Weber Shandwick VaynerMedia Exile A52 Eleven Sound
CARPE DIEM - PRODUCTS
Archer+Wolf, LLC MoonPie State Street Global Advisors
The Biggest Sports Endorsement Carpe Eclipse The Power of SHE Deal of All Time
Archer+Wolf, LLC Chattanooga Bakery State Street Global Advisors
FCB Chicago* Tombras* McCann New York* Lord + Thomas Current FND Films
CARPE DIEM - SERVICES CORPORATE REPUTATION
Off The Street Club Avon GE
Kids are Tougher than the Streets Boss Life Balance The Equation
Off The Street Club New Avon, LLC GE
Energy BBDO* Terri & Sandy* BBDO New York* VaynerMedia
CORPORATE REPUTATION DAVID VS. GOLIATH
Procter & Gamble State Street Global Advisors Farmers Insurance “My Black is Beautiful”
It’s time to talk about The Talk The Power of SHE We Know From Experience Campaign
Procter & Gamble State Street Global Advisors Farmers Insurance
BBDO New York* McCann New York* RPA* Hearts & Science ZenithOptimedia Egami Kelton Barefoot Proximity
3 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS ENGAGED COMMUNITY ENTERTAINMENT & SPORTS
U.S. Army Bleacher Report Halo Wars 2 Hulu
White Hats Wanted Up Your Game War of Wits Her Story is Our Story: The Laws of Gilead
U.S. Army Bleacher Report Microsoft Hulu
McCann New York* Johannes Leonardo* 215 McCann* Universal McCann LA* Universal McCann Carat ArsenalCreative Civic Entertainment Group Social Code Suite Spot
FASHION FINANCE
Principal Financial State Street adidas Originals Charles Schwab Group Global Advisors
Future Ask Questions, Be Engaged, We Can Help You The Power of SHE Own Your Tomorrow Plan For That
adidas Charles Schwab Principal Financial Group State Street Global Advisors
Johannes Leonardo* Mekanism* TBWA\Chiat\Day McCann New York* Sister Los Angeles* Prometheus
FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT
Chase Ink Equality NC Off The Street Club
The Ripple Effect Stop HB2 Kids are Tougher than the Streets
JPMorgan Chase & Co. Equality NC Off The Street Club
Droga5* McKinney* Energy BBDO* ZenithOptimedia VaynerMedia
HOME FURNISHINGS & GOVERNMENT, INSTITUTIONAL & RECRUITMENT APPLIANCES
Samsung Home Sandy Hook Promise U.S. Air Force U.S. Army Appliances
Evan U.S. Air Force White Hats Wanted Right at Home
Samsung Electronics Sandy Hook Promise U.S. Air Force U.S. Army America, Inc.
BBDO New York* GSD&M* McCann New York* McKinney* Dini von Mueffling Media Monks Universal McCann Starcom Communications R/GA
4 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS HOUSEHOLD SUPPLIES & SERVICES
Brawny® Mr. Clean Tide
Strong Brands Take Stands Cleaner of Your Dreams Bradshaw Stain
Georgia-Pacific Procter & Gamble Procter & Gamble
Cutwater* Leo Burnett Toronto* Saatchi & Saatchi* Citizen Relations Marina Maher Communications LLC Taylor Strategy Hearts & Science MKTG
INSURANCE LEISURE & RECREATION MEDIA & ENTERTAINMENT COMPANIES
Farmers Insurance Ancestry The New York Times
We Know From Experience Campaign Declaration Descendants The Truth is Hard to Find
Farmers Insurance Ancestry The New York Times
RPA* Droga5* Droga5* ZenithOptimedia OMD Kelton Weber Shandwick
MULTICULTURAL & LIFESTYLE SEGMENTS
Barba Men’s Procter & Gamble Pantene Grooming Boutique “My Black is Beautiful”
Strands for Trans All Strong Hair Is Beautiful: How Pantene It’s time to talk about The Talk Built Brand Love & Credibility with African American Women
Barba Men’s Grooming Boutique Procter & Gamble Procter & Gamble
Terri & Sandy* Grey New York* BBDO New York* Townhouse Hearts & Science Devries Egami Hearts & Science Barefoot Proximity
PACKAGED FOOD PERSONAL CARE PET CARE
Dinty Moore® Stew Oscar Mayer U by Kotex Pedigree
Lumberjacks Eat Moore Oscar Mayer - It’s Me It’s Not My Period Feed The Good “For the Love of Hot Dogs”
Hormel Foods Corporation Oscar Mayer Kimberly-Clark Mars, Inc.
BBDO Minneapolis* mcgarrybowen* Ogilvy* BBDO New York* PHD Starcom Mindshare* Starcom Olson Engage Veritas Communications MediaCom Barrows Weber Shandwick
5 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS RENAISSANCE RESTAURANTS
Nutro The New York Times Taco Bell
Feed Clean Gives Life To Dying Brand The Truth is Hard to Find Ruffling the Feathers of the Chicken Establishment
Mars, Inc. The New York Times Taco Bell
BBDO San Francisco* Droga5* Deutsch LA* Weber Shandwick DigitasLBi Starcom Spark Foundry MediaCom Edelman Catapult Marketing Octagon
RETAIL SEASONAL MARKETING SMALL BUDGETS - PRODUCTS
Procter & Gamble State Street CarMax Febreze “My Black is Beautiful” Global Advisors
CarMax 101 Halftime Bathroom Break It’s time to talk about The Talk The Power of SHE
CarMax Procter & Gamble Procter & Gamble State Street Global Advisors
McKinney* Grey New York* BBDO New York* McCann New York* Wasserman POSSIBLE Hearts & Science Horizon Media Citizen Relations Egami The Integer Group Barefoot Proximity
SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES
Barba Men’s Highmark Blue Cross The New York Times Off The Street Club Grooming Boutique Blue Shield Delaware
The Truth is Hard to Find Strands for Trans Blue Hen Kids are Tougher than the Streets
Barba Men’s The New York Times Grooming Boutique Highmark Health Off The Street Club
Droga5* Terri & Sandy* Partners + Napier* Energy BBDO* dPost PushMP
SNACKS & DESSERTS SOFTWARE & APPS
DOVE Chocolate MoonPie IBM
DOVE: Igniting A New Vision In An MoonPie Social Media Watson Gets to Work Old Category
Mars, Inc. Chattanooga Bakery IBM
BBDO New York* Tombras* Ogilvy* The Integer Group Weber Shandwick MediaCom Starcom
6 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS
IBM MailChimp Arby’s
Watson Tops the Charts Did You Mean MailChimp? Arby’s: We Have the Meats
IBM MailChimp Arby’s Restaurant Group, Inc.
Ogilvy* Droga5* Edelman* PHD Fallon* Moxie Initiative
SUSTAINED SUCCESS - PRODUCTS
Budweiser DICK’S Sporting Goods Extra Gum
The Budweiser Red Light – How building a strong brand A Novel Approach to Growth The First Goal Synced Red Light saved a big box retailer
Labatt Breweries of Canada DICK’S Sporting Goods Mars, Inc.
Anomaly* Anomaly* Energy BBDO* Mosaic MediaCom Universal McCann Starcom Veritas Communications Olson Engage
SUSTAINED SUCCESS - SUSTAINED SUCCESS - SERVICES PRODUCTS
US Centers for Disease Nissan Canada Inc. Prudential truth Control and Prevention
Conquer All Conditions Bring Your Challenges Be The Generation That Ends Tips From Former Smokers Smoking and #FinishIT
US Centers for Disease Control and Prevention/ Nissan Canada Inc. Prudential truth initiative Office on Smoking and Health
Juniper Park\TBWA* Droga5* 72andSunny* Arnold Worldwide* Plowshare Golin
TRANSPORTATION YOUTH MARKETING
JetBlue Airways Virgin Atlantic Airlines U by Kotex
Little Tickets The Bright Side Of Brexit It’s Me It’s Not My Period
JetBlue Airways Virgin Atlantic Airlines Kimberly-Clark
MullenLowe U.S.* Figliulo and Partners* Ogilvy* SwellShark* Mindshare* Hungry Inc. Veritas Communications RSA Films Barrows
7 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: ADVOCACY
Canadian Down Syndrome Ontario Ministry of Health & truth Society Long Term Care
Down Syndrome Answers Be a Failure Stop Profiling
Ontario Ministry of Health & Canadian Down Syndrome Society Long Term Care truth initiative
FCB Canada* BBDO Toronto* 72andSunny* Hidden Trail Media Rooster Post Cylinder Sound
DISEASE AWARENESS & EDUCATION: HEALTHCARE - OTC PHARMA/CORPORATE
Ulta Beauty Bayer Aspirin Dr. Scholl’s
Time Is A Beautiful Thing Bayer Aspirin - Making Heroes of Us All Dr. Scholl’s: A Brand on the Move
Ulta Beauty Bayer Healthcare Bayer Healthcare
MullenLowe Winston-Salem* Energy BBDO* Energy BBDO* MediaCom MediaCom iCrossing iCrossing Match MG
HEALTHCARE - OTC HEALTHCARE SERVICES
Highmark Blue Cross Blue Robitussin Allegheny Health Network Shield Delaware
It’s Never Just a Cough #LivingProof Blue Hen
Pfizer Consumer Healthcare Highmark Health Highmark Health
Grey New York* Doner Advertising* Partners + Napier* Tribal Worldwide Assembly dPost Coyne PR Results Digital PushMP
8 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS MEDIA EFFIES
DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA
Canadian Down Syndrome Aveeno Theraflu Society
Aveeno’s Data Driven Masterbrand Creating Media Faster than the Flu Down Syndrome Answers
Johnson & Johnson GSK Canadian Down Syndrome Society
J3* PHD* FCB Canada* Roberts + Langer The Weather Company Cadreon Wunderman Health
MEDIA INNOVATION - MEDIA IDEA EXISTING CHANNEL
State Street Global Advisors U.S. Army State Street Global Advisors
The Power of SHE White Hats Wanted The Power of SHE
State Street Global Advisors U.S. Army State Street Global Advisors
McCann New York* McCann New York* McCann New York* Universal McCann
9 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS The Media Effies Are Proudly Sponsored By: POSITIVE CHANGE EFFIES In collaboration with the World Economic Forum
POSITIVE CHANGE: POSITIVE CHANGE: SOCIAL GOOD - BRANDS ENVIRONMENTAL - NON-PROFIT
Lonely Whale State Street Boost Mobile Whirlpool Foundation Global Advisors
Stop Sucking Boost Your Voice The Power of SHE Care Counts
Lonely Whale Foundation Boost Mobile State Street Global Advisors Whirlpool
Possible - SEATTLE* 180LA* McCann New York* DigitasLBi Chicago* Ketchum
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Big Brothers Big Sisters of Off The Street Club Sandy Hook Promise Tampa Bay
The Florida Man Project Kids are Tougher than the Streets Evan
Big Brothers Big Sisters of Tampa Bay Off The Street Club Sandy Hook Promise
22squared* Energy BBDO* BBDO New York* Marmoset Dini von Mueffling Communications Slice
10 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS GLOBAL EFFIES
FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) MEDIA IDEA (MULTI-MARKET)
Lysol True Match OMO
Protect Like A Mother All worth it Not another Tide Ad. But, the Dullest one in History showing the Least Active Kids in History.
Reckitt Benckiser L’Oreal Paris Unilever MENA
McCann New York* McCann London* FP7/DXB (A part of McCann Worldgroup)* McCann Paris PHD UAE McCann Melbourne Magna MENA Dubai Mint MENA
OTHER PRODUCTS & SERVICES RETAIL (MULTI-REGION) (MULTI-MARKET)
Apple adidas Originals
The Rock X Siri Original is Never Finished
Apple Inc. adidas
TBWA\Media Arts Lab* Johannes Leonardo* OMD
11 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS The Global Effies Are Proudly Sponsored By: FINALISTS
Effie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications. Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in May. Congratulations to the 2018 finalists.
* Indicates lead agency
AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES
Paper & Packaging Board Dodge Subaru of America
How Life Unfolds Domestic. Not Domesticated Subaru Impreza Launch
Paper & Packaging Board FCA US LLC Subaru of America
Cramer-Krasselt* GSD&M* Carmichael Lynch* Studio TEN Universal McCann Detroit Society Sapient Razorfish
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL
Corona Extra SweetWater Brewing Company Diet Dr Pepper
Corona Gets Its Lime Where There’s Water, There’s SweetWater Lil’ Man, Big Rewards
Constellation Brands SweetWater Brewing Company Dr Pepper Snapple Group
Cramer-Krasselt* 22squared* Deutsch LA* Horizon Media
BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)
American Greetings McDonald’s United States Postal Service
A Device Like No Other Szechuan Sauce Returns Irresistible Mail
American Greetings McDonald’s United States Postal Service
MullenLowe U.S.* We Are Unlimited* MRM // McCann* MullenLowe Mediahub Golin*
12 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS BRAND EXPERIENCE: BRAND EXPERIENCE: LIVE BRANDED CONTENT VIRTUAL/360
IBM IBM Apple McDonald’s
Demo on the Dance Floor From Hidden Figures to @apple Szechuan Sauce Returns STEM Stars
IBM IBM Apple Inc. McDonald’s
Ogilvy* Ogilvy* TBWA\Media Arts Lab* We Are Unlimited* OMD Golin*
BRANDED CONTENT BRANDED UTILITY
United States My Little Pony Pearle Vision Charmin Postal Service
Through The Eyes of a Friend Putting The Care Back in Charmin Van-Go: The Most Wonderful Eye Care The First-Ever On-Demand Ornament Mobile Bathroom Service
Hasbro Luxottica Procter & Gamble United States Postal Service
Grey New York* Energy BBDO* Jack Morton Worldwide* McCann New York* Townhouse OMD* Publicis North America MRM // McCann MSLGROUP Weber Shandwick Genuine Interactive
BUSINESS - TO - BUSINESS CARPE DIEM - PRODUCTS
United States IBM McDonald’s Starburst Postal Service
Not the Cloud you Know USPS Political Mail Szechuan Sauce Returns All Pink Starburst
IBM United States Postal Service McDonald’s Mars, Inc.
Ogilvy* MRM // McCann* We Are Unlimited* Olson Engage* Universal McCann Golin* Fanscape Weber Shandwick MediaCom
CARPE DIEM - SERVICES CORPORATE REPUTATION
United States IBM 84 Lumber McDonald’s Postal Service
IBM Invents the World’s First 84 Lumber “The Journey” Committed To Being Zero Friction Thinking Sculpture America’s Best First Job
IBM 84 Lumber Company McDonald’s United States Postal Service
Ogilvy* BRUNNER* We Are Unlimited* MRM // McCann* FIXER Partners OMD Sanctuary Alma DDB Final Cut FleishmanHillard Future Perfect
13 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS CULTURE & THE ARTS DAVID VS. GOLIATH ELECTRONICS
The Recording Academy/ Noosa JBL GRAMMYs
Believe in Music noosa tastes like: how noosa grew Waterproof Portables against the yogurt goliaths
The Recording Academy noosa yoghurt Harman International
TBWA\Chiat\Day Los Angeles* VaynerMedia* Doner Advertising* The Media Kitchen* Initiative M Booth Team Epiphany Front & Center Matter Communications
ENGAGED COMMUNITY ENTERTAINMENT & SPORTS
Illinois Council Equality NC Against Handgun McDonald’s National Geographic Violence
Stop HB2 Teddy Gun Szechuan Sauce Returns “Genius” Launch Idea
Illinois Council Against Equality NC Handgun Violence McDonald’s National Geographic Partners
McKinney* FCB Chicago* We Are Unlimited* McCann New York* Lord + Thomas Golin* Current Hero Solutions
FASHION FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT
New Balance Samsung Pay Ad Council GE
Everyday Performance Pay Like a Regular No One Gets a Balance The Equation Diploma Alone
Ad Council Samsung Electronics Dollar General Literacy New Balance America, Inc. Foundation GE
VML* R/GA* McKinney* BBDO New York* PGR Media Starcom* VaynerMedia HYFN
HOME FURNISHINGS & HOUSEHOLD SUPPLIES & INFLUENCERS APPLIANCES SERVICES
Mrs. Meyer’s State Street IKEA JetBlue Airways Clean Day Global Advisors
Brand Platform Just Keep Making Little Tickets The Power of SHE
IKEA SC Johnson JetBlue Airways State Street Global Advisors
Ogilvy* Ogilvy* MullenLowe U.S.* McCann New York* MEC Global PHD Brownstein Group Ketchum APCO Worldwide
14 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS INSURANCE MULTICULTURAL & LIFESTYLE SEGMENTS
American Family AARP DishLATINO Johnnie Walker Insurance
American Family Insurance 2016 Hispanic Brand Sigue Haciéndola INSPIRING AMERICA TO KEEP Awareness Campaign WALKING
American Family Insurance AARP DishLATINO Diageo North America
BBDO New York* d exposito & Partners* MARCA* Anomaly* Elite Media MediaCom Havas Worldwide Chicago Hunter PR Mindshare Hispanic Group Starpower LLC Organic, Inc. Carat RAPP VaynerMedia
NEW PRODUCT OR SERVICE MULTICULTURAL & LIFESTYLE SEGMENTS INTRODUCTION
Modelo XFINITY Atlanta United FC
Fighting Spirit Stories Beautifully Bilingual Unite & Conquer
Constellation Brands Comcast/XFINITY Atlanta United FC
Ogilvy* Gallegos United* Chemistry Agency* Horizon Media
OFFICE & DELIVERY PERSONAL CARE
HP United States Postal Service Old Spice
HP The Wolf USPS Delivers Wild Campaign
HP United States Postal Service Procter & Gamble
Giant Spoon* MRM // McCann* Wieden+Kennedy* Park Pictures Citizen Relations Exile A52 Eleven Sound
PET CARE RENAISSANCE
Cesar Nutro Chevrolet SKYY Vodka
Woman’s Best Friend Too Feed Clean Gives Life To Real People, Not Actors Claim Your Cali Dying Brand
Mars, Inc. Mars, Inc. Chevrolet Campari
BBDO San Francisco* BBDO San Francisco* Commonwealth//McCann* BBDO Toronto* Weber Shandwick Weber Shandwick Carat Untitled Films MediaCom Starcom Weber Shandwick Detroit Saints Editorial Starcom MediaCom MAKE The Vanity Catapult Marketing Supply and Demand
15 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS RESTAURANTS RETAIL
McDonald’s McDonald’s Shoe Carnival
Szechuan Sauce Returns The Frork for Signature Crafted Recipes New Spin on Back to School
McDonald’s McDonald’s Shoe Carnival
We Are Unlimited* Golin* 22squared* Golin* Humble King Studio Plush NYC
SEASONAL MARKETING SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES
Highmark Blue Cross Ancestry IKEA IBM Blue Shield
Declaration Descendants IKEA Back to College Power Systems Ask the Doctor
Ancestry IKEA IBM Highmark Health
Droga5* Ogilvy* Ogilvy* Partners + Napier* OMD Brownstein Group Raucous Content Weber Shandwick MEC Global dPost Ketchum PushMP CKP Productions
SNACKS & DESSERTS SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS
Extra Gum IBM Uncle Ben’s
Defying the Category Not the Cloud you Know Inspiring a new generation of families to cook together
Mars, Inc. IBM Mars, Inc.
Energy BBDO* Ogilvy* BBDO San Francisco* MediaCom MediaCom Starcom Starcom Catapult Marketing OPR
SUSTAINED SUCCESS - TRAVEL & TOURISM YOUTH MARKETING SERVICES
Voya Financial Aruba Norwegian Cruise Line IBM
Orange Money Aruba Goes Local Breaking Free from the Watson Tops the Charts Cruise Category
Voya Financial Aruba Tourism Authority Norwegian Cruise Line IBM
BBDO Atlanta* Concept Farm* BBDO Atlanta* Ogilvy* OMD USIM OMD* Ansira Zimmerman
16 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: ADVOCACY HEALTHCARE - OTC
Ad Council Upstream USA Excedrin
The Real-time Prediabetes Test Be Your Own Baby The Debate Headache
Ad Council Upstream USA GSK Consumer Healthcare
Ogilvy* MullenLowe Winston-Salem* Weber Shandwick* PHD Media
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - DEVICES
OTEZLA Dexcom Invisalign
SHOWING 10 Hours Invisalign -- Made to Move
Celgene Dexcom Align Technology, Inc.
Evoke Health New York* Marcus Thomas, LLC* Colle McVoy* Mindshare Allison and Partners MEC Global Butler/Till Mirum Underscore
HEALTHCARE - RX - PROFESSIONAL HEALTHCARE SERVICES
OINV Kimberly-Clark Professional* Pearle Vision
OINeVer knew Make a Healing Home Putting the Care Back in Eye Care
Daiichi Sankyo, Inc. Kimberly-Clark Professional* Luxottica
McCann Torre Lazur* Geometry Global* Energy BBDO* PureRed OMD*
17 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS MEDIA EFFIES
DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL
Canadian Down Syndrome Canadian Down Syndrome United States Postal Service Society Society
Down Syndrome Answers The Most Wonderful Ornament Down Syndrome Answers
Canadian Down Syndrome Society United States Postal Service Canadian Down Syndrome Society
FCB Canada* McCann New York* FCB Canada* MRM // McCann Weber Shandwick
MEDIA INNOVATION - EXISTING CHANNEL
SNICKERS Tide U.S. Army
A 36-Hour Live Stream Teasing A Bradshaw Stain White Hats Wanted 30-Second Live Super Bowl Commercial
Mars, Inc. Procter & Gamble U.S. Army
BBDO New York* Saatchi & Saatchi* McCann New York* The Marketing Arm Marina Maher Communications LLC Universal McCann MediaCom Taylor Strategy Starcom Hearts & Science Weber Shandwick MKTG
MEDIA INNOVATION - EXISTING CHANNEL MEDIA PARTNERSHIP ACTIVATION
United States Postal Service IBM
Irresistible Mail From Hidden Figures to STEM Stars
United States Postal Service IBM
MRM // McCann* Ogilvy*
18 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS The Media Effies Are Proudly Sponsored By: POSITIVE CHANGE EFFIES In collaboration with the World Economic Forum
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS
Colgate Hangar 1 Fog Point Bayer Aspirin Cigna
Colgate Save Water 2017 Hangar 1 Fog Point Bayer Aspirin – Making TV Doctors of America Heroes of Us All
Colgate-Palmolive Proximo Spirits Bayer Healthcare Cigna
Red Fuse Communications* ACHE* Energy BBDO* McCann New York* Cohn & Wolfe Exposure MediaCom MRM // McCann Culture Collide ICrossing OMD The Media Grind Edelman Stranger & Stranger
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Illinois Council Against Milwaukee Public Library Naughty Bags Handgun Violence
Teddy Gun Library Out Loud Reinventing the Condom
Illinois Council Against Handgun Violence Milwaukee Public Library Diverse & Resilient
FCB Chicago* Cramer-Krasselt* Cramer-Krasselt* Lord + Thomas Current Hero Solutions
19 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS GLOBAL EFFIES
BUSINESS-TO-BUSINESS FAST MOVING CONSUMER GOODS/FMCG MEDIA, ENTERTAINMENT & LEISURE (MULTI-REGION) (MULTI-MARKET) (MULTI-REGION)
HP SKYN® Al Jazeera
HP Reinvents Printer Security SKYN #DemandPressFreedom by Al Jazeera
HP SKYN Al Jazeera Media Network
Giant Spoon* Sid Lee* 180 kingsday* Park Pictures Exile PHD Essence
OTHER PRODUCTS & SERVICES (MULTI-MARKET)
Sea Hero Quest
Sea Hero Quest
Deutsche Telekom
Saatchi & Saatchi London* MediaCom Proud Robinson
20 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS The Global Effies Are Proudly Sponsored By: