Makingtheworld Abetter PLACE
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
2019 Megabrands Table of Contents
2019 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2019 Top 100 OOH Advertisers III. 2019 Top 100 Overall Advertisers IV. 2019 Agency List - Top 100 OOH Advertisers V. 2019 Agency List - Top 100 Overall Advertisers VI. OOH Agencies & Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2019 2019 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC LOCAL SERVICES & AMUSEMENTS 435,139.6 24.5% 1 403,806.8 1 31,332.8 7.8% RETAIL 174,055.8 9.8% 2 175,932.4 2 -1,876.6 -1.1% MEDIA & ADVERTISING 163,399.3 9.2% 3 144,097.0 3 19,302.3 13.4% PUBLIC TRANSPORT, HOTELS & RESORTS 124,325.6 7.0% 4 122,314.9 5 2,010.7 1.6% RESTAURANTS 115,445.2 6.5% 5 130,692.7 4 -15,247.5 -11.7% FINANCIAL 106,564.8 6.0% 6 100,532.8 6 6,032.0 6.0% INSURANCE & REAL ESTATE 103,012.6 5.8% 7 87,128.4 8 15,884.2 18.2% GOVERNMENT, POLITICS & ORGS 94,132.2 5.3% 8 92,155.1 7 1,977.1 2.1% AUTOMOTIVE DEALERS & SERVICES 74,595.4 4.2% 9 75,399.6 9 -804.2 -1.1% SCHOOLS, CAMPS & SEMINARS 69,267.1 3.9% 10 70,373.0 10 -1,105.9 -1.6% Total Top Ten Categories 1,459,937.6 82.2% 1,402,432.7 57,504.9 Total 2019 January - March OOH Expenditures $1,776,079,816 Overall Percentage Change January - March '19 vs '18 6.0% Source: Kantar Media, OAAA - May 2019 Prepared by the Out of Home Advertising Association of America 2019 April - -
Guideto Shopper Marketi Ng Agencies
A special supplement to the 2015 guideto Shopper Marketi ng Agencies Featuring in-depth • Arc Worldwide • Geometry Global • The Integer Group • Blue Chip Marketi ng • HMT Associates Inc. • The Marketi ng Arm profi les from leading Worldwide • Hunter Straker • The Mars Agency companies, including: • Catapult • IN Marketi ng Services • TPN • Collaborati ve Marketi ng • Marketi ngLab • TracyLocke Group Inc. • Match Marketi ng Group • Two West Inc. • Epsilon • Saatchi & Saatchi X • Upshot Inc. • FCB/RED • Shoptology SMA_Cover_Art_v1.indd 1 8/12/15 11:16 PM The Guide to Shopper Marketing Agencies • 2015 ADVERTISEMENT US.ARCWW.COM WE PUT INTELLIGENCE TO WORK Arc is the intelligent activation agency that provides brands with innovative, insightful and creative solutions. Rooted by the understanding of people and behaviors, we see through the lens of the shopper and predict habits. Our global activation capabilities include shopper marketing, consumer promotion, retail design, packaging, digital activation, CRM/direct and optimization. We are the only activation agency that works both independently and in partnership with a world- class creative agency network, Leo Burnett Worldwide. Being partnered with best-in-class, we strive for nothing less and produce award-winning work for iconic, category-leading companies such as P&G, McDonald’s, Coca-Cola and Sprint and are proud of the diversity – CPG, technology, telecom, restaurants, pharmaceutical – represented within our client roster. Through our clients’ partners we also work closely with leading retailers such as Target, Walgreens, CVS, Kroger and Publix. PEOPLE ARE THE SOURCE OF OUR CREATIVITY At Arc, we believe that creativity has the power to transform human behavior. -
Agencyprofilesyearbook07 U.Qxp
April 30, 2007 DATACENTER 2007 AGENCY PROFILES YEARBOOK DATACENTER 2007 AGENCY PROFILES YEARBOOK AGENCY ProfilesREPORT of the top 50 marketing organizations in this 63rd annual ranking WORLD’S TOP 50 EXPANDED ANALYSIS MORE ONLINE SPONSORED BY Marketing organiza- The activities of Go to DataCenter at tions ranked by 2006 Omnicom Group, WPP our website for more worldwide revenue. Group, Interpublic charts, analysis and Omnicom leads the Group of Cos. and searchable data pack again PAGE 19 Publicis Groupe PAGE 6 adage.com This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. Rev. 2 April 30, 2007 | Advertising Age |2 DATACENTER 2007 AGENCY PROFILES YEARBOOK ABOUT THE YEARBOOK AGENCY PROFILES YEARBOOK is a compan- organizations (beginning on Page 6) and the sum of three components: Fee income, ion to the 63rd annual Advertising Age profiles of all 50 (beginning on Page 21). markup on materials and services, and the Agency Report, published April 30, 2007. The structure of the profiles for market- commissions received for buying media. The printed version provided rankings of ing organizations includes revenue splits Marketing services companies often iden- the world's top 25 marketing organiza- by U.S., non-U.S. and worldwide when tify this number as gross profit, net sales tions, 469 U.S. -
2012 Edition
mfp2012 v18.qxp 8/9/2012 2:36 PM Page 1 MOBILE FACT PACK A Guide to Mobile Marketing 2012 EDITION Published August 20, 20122012 © Copyright 2012 Crain Communications Inc. AA011301.qxp 8/8/2012 12:19 PM Page 1 Five Fast Facts About Mobile Advertising Mobile drives share of voice Reach 1.1 billion* unique devices across the globe and ensure your brand can reach audiences with ease and efficiency. Mobile maintains brand integrity Diverse targeting parameters, premium mobile content and cutting-edge rich media executions enables your brand to be showcased in the best For more mobile possible way to your target audiences. advertising fast facts contact us today: [email protected] Mobile is magnetic or +1 646 862 6201 Mobile is a medium like no other: your target audiences are choosing to carry around this form of media day and night and is always within arms reach. No other advertising medium offers this. Mobile delivers ROI 52% of mobile marketers stated mobile returns were higher than traditional media.†† More eyes are on mobile Americans spend more time daily viewing mobile content than magazines and newspapers combined.** Average smartphone users check their phones 34 times a day.† Like us on Facebook vivamojiva Follow us on Twitter @mojiva * Source: Internal Mojiva network data, January 2012 ** Source: eMarketer December 2011 † Source: Cohen, E., Do you obsessively check your smartphone?, CNN Health, Published online July, 28 2011 †† Source: Luth Research survey commissioned by SoundBite Communications, January – February 2012 mfp2012 v18.qxp 8/9/2012 2:36 PM Page 3 Advertising Age | 3 MOBILE MARKETING FACT PACK 2012 Market, media, demographics and agencies IF YOU’RE still wondering if it’s the year of A TWO-PLATFORM WORLD mobile, you’ve already missed it. -
Steve Babaeko
GLOBAL ADVERTISING MARKET TO GROSS $769.9BN BY 2024, SAYS REPORT MARKETINGPromoting the brand idea.: Issue 66, August/September 2020 N2000 US$ 6.5 ISSN 1597-1201EDGE www. marketingedge.com.ng: FG sets up task force on audience COVID-19 measurement PANDEMIC: THE N5billion expended RECHARGE on Media advertising OF CSR for Covid-19 pandemic says Advertising Group “Why we launched Amber Energy Drink”-Lola Adedeji Coca-Cola launches “Open Like Never Before” campaign “My vision for the creative industry” Steve Babaeko New AAAN President How TVC hit 10 million viewers, listeners across platforms, says Ronan Redmond, Chief Revenue Officer, TVC Communications Don’t stop learning! Sign up for FirstBank's e-learning solutions today. To sign up, visit www.firstbanknigeria.com/e-learning Digital-Nation Africa in partnership with IBM Roducate in partnership with Curious Roberts & John, Learning and the Lagos State in partnership Government with UNESCO CONTENTS MARKETING EDGE 53 COVER STORY Address all editoral, business and production correspondences to MARKETING EGDE, 11, Fadeyi Aladura Street, off Balogun Street, off Awolowo Way, Balogun Bus/stop, Ikeja, Lagos. COVID-19 Submissions of manuscripts, photographs, artworks, or other materials to MARKETING EDGE should be delivered by hand or via PANDEMIC: e-mail to [email protected]. While every effort has been made to ensure the correctness of all information, however, MARKETING EDGE is not responsible for advertising, THE errors or omissions. MARKETING EDGE is a publication on the platform of MEDIA EDGE Limited with ISSN 1597-1201. All rights reserved. Reproduction RECHARGE in full or part of any content from MARKETING EDGE without the prior written consent of the publisher is strictly prohibited. -
Marketing Efforts Aimed at Children
Marketing Coke to Kids Broken Pledges, Unhealthy Children by Michael F. Jacobson, Ph.D. Center for Science in the Public Interest II Marketing Coke to Kids Thank you! to Angela Amico, Steve Baldwin, Marie Bragg, Jeff Chester, Clara Couturier, Jeff Cronin, Janna dePorter, Yoni Freedhoff, Josh Golin, Jennifer Harris, Casey Hinds, Nancy Fink Huehnergarth, Sergey K., Anastasia Kendrick, Dale Kunkel, Marisa Macari, Jim O’Hara, Jennifer Pomeranz, Christina Roberto, Rudy Ruiz, Marlene Schwartz, Corinne Voyer, and Margo Wootan for their assistance in providing photographs, other information, or other assistance for this report. Special thanks to Jorge Bach for designing this report. An infographic based on this report is available at www.cspinet.org/coke-kids.pdf. The Center for Science in the Public Interest (CSPI), founded in 1971, is a non-profit health-advocacy organization. CSPI conducts innovative research and advocacy programs in the area of nutrition and food safety and has been particularly concerned about over-consumption of sugar drinks. CSPI is supported by the subscribers to its Nutrition Action Healthletter and foundation grants. Copyright © 2016 by Center for Science in the Public Interest Center for Science in the Public Interest 1220 L Street, NW, Suite 300 • Washington, DC 20005 Tel: (202) 332-9110 • Fax: (202) 265-4954 E-mail: [email protected] • Internet: www.cspi.net Marketing Coke to Kids III Table of Contents Executive Summary ..............................................................................................................................................IV