36 April 30, 2012 | Advertising Age AGENCY REPORT 2012 THE AGENCY ISSUE Subscribe to Ad Age DataCenter to access ➜ premium content including extended CRM/DIRECT AND PR rankings of CRM/direct and PR agencies. AdAge.com/agencyreport2012 By 2011 revenue in each discipline. Dollars in millions. 800,000 60,000 600,000 40,000 Ad/marketing jobs 400,000 February 2012:724,400 PR jobs Post-recession gain:+48,400 February 2012:50,700 Now vs.recession start:-49,900 Post-recession gain:+3,500 20,000 Now vs.recession start:+600 200,000 0 RECESSION 0 RECESSION 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 +8.3% CRM/direct: worldwide % PR networks: worldwide Growth for world’s 10 largest networks +10.4 Growth for world’s 10 largest PR networks RANK WORLDWIDE REVENUE RANK WORLDWIDE REVENUE ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG 1 1 Wunderman* [WPP] New York $1,013 11.2 1 1 Edelman [Daniel J. Edelman] Chicago $615 15.7 2 2 Epsilon* [Alliance Data Systems Corp.] Irving, Texas 963 8.9 2 2 Fleishman-Hillard* [Omnicom] St. Louis 525 5.0 3 3 Acxiom Corp. Little Rock, Ark. 819 4.3 3 3 Weber Shandwick* [Interpublic] New York 505 12.2 4 4 Rapp* [Omnicom] New York 707 9.7 4 NA MSL Group* [Publicis] Paris 489 NA 5 7 Digitas* [Publicis] Boston 554 14.0 5 4 Burson-Marsteller* [WPP] New York 467 3.9 6 6 OgilvyOne Worldwide* [WPP] New York 553 5.9 6 5 Ketchum* [Omnicom] New York 414 15.0 7 8 Proximity Worldwide* [Omnicom] New York 504 20.0 7 NA Hill & Knowlton Strategies* [WPP] New York 375 NA 8 5 DraftFCB* [Interpublic] Chicago/New York 500 -9.3 8 6 Ogilvy Public Relations Worldwide* [WPP] New York 303 18.6 9 10 Merkle Columbia, Md. 303 19.3 9 8 FTI Consulting [FTI Consulting (Strategic Communications)] New York 178 6.8 10 9 MRM Worldwide* [Interpublic] New York 299 7.5 10 7 Brunswick* London 175 2.9 Total and % change for world’s 10 largest CRM/direct networks* $6.21B 8.3 Total and % change for world’s 10 largest PR networks* $4.05B 10.4 +8.0 % CRM/direct: U.S. +5.3 % PR networks: U.S. Growth for all U.S.networks in report Growth for all U.S.PR networks in report RANK U.S. REVENUE RANK U.S. REVENUE ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG 1 1 Epsilon* [Alliance Data Systems Corp.] Irving, Texas $898 9.4 1 1 Edelman [Daniel J. Edelman] Chicago $383 9.8 2 2 Acxiom Corp. Little Rock, Ark. 656 5.3 2 3 Weber Shandwick* [Interpublic] New York 354 10.6 3 3 Wunderman* [WPP] New York 441 6.6 3 2 Fleishman-Hillard* [Omnicom] St. Louis 352 4.9 4 4 Rapp* [Omnicom] New York 438 10.6 4 5 Ketchum* [Omnicom] New York 218 17.8 5 5 Digitas* [Publicis] Boston 400 20.6 5 4 Burson-Marsteller* [WPP] New York 212 0.0 6 7 Merkle Columbia, Md. 303 19.3 6 NA MSL Group* [Publicis] Paris 182 NA 7 6 DraftFCB* [Interpublic] Chicago/New York 299 -7.9 7 6 Ogilvy Public Relations Worldwide* [WPP] New York 154 18.6 8 8 OgilvyOne Worldwide* [WPP] New York 263 4.6 8 NA Hill & Knowlton Strategies* [WPP] New York 125 NA 9 9 Rosetta* [Publicis] Hamilton, N.J. 250 20.8 9 7 Waggener Edstrom Worldwide Bellevue, Wash. 101 0.8 10 10 The Agency Inside Harte-Hanks [Harte-Hanks] Yardley, Pa. 145 4.3 10 8 GolinHarris* [Interpublic] Chicago 98 9.0 Total, % chg. for report’s 235 units with CRM/direct revenue* $5.57B 8.0 Total, % chg. for report’s 241 units with PR revenue* $3.43B 5.3 Asterisk indicates Ad Age estimate. Bracket shows affiliation with agency company. Agencies ranked based on revenue in each discipline. 2011 and 2010 revenue and rankings based on PR: Revenue for public-relations agency networks, including units that report into those networks. Revenue for 2011 and 2010 shown pro forma, including acquisitions or network data collected and/or adjusted in 2012. realignments completed as of April 2012. Burson includes B/W/R, Dewey Square Group, Direct Impact, Penn Schoen Berland, Prime Policy Group, Proof Integrated Communications (ad agency) and Quinn Gillespie & Associates. Edelman includes Ruth (integrated-marketing agency). Fleishman includes GMMB (political ad agency) and other agencies. Post-recession gain means jobs added since sector’s staffing hit its recession/post-recession bottom in early 2010. Now versus recession start means difference in staffing, Jobs: Hill & Knowlton was formed by January 2011 merger of WPP units Hill & Knowlton and Public Strategies. MSL includes revenue for PR and events network including Genedigi Group February 2012 vs. December 2007 (start of recession). Ad/marketing-jobs chart includes broad grouping of advertising and marketing services, including ad, direct, PR, media agencies; (400-employee PR and marketing-communications agency in China; acquired in June 2011), Kekst & Co., PBJS, Schwartz MSL (180-employee PR agency based in Waltham, Mass.; graphic design; marketing consultants; market research; other ad/marketing services. Source: Bureau of Labor Statistics. See current jobs data: AdAge.com/adjobs acquired in September 2011), Winner & Associates and other units. Weber Shandwick includes Cassidy & Associates (government relations), DeVries Public Relations and other agencies. Revenue for customer-relationship management and direct-marketing networks, including units that report into those networks. Revenue for 2011 and 2010 shown pro forma, CRM/direct: Source: Ad Age DataCenter. including acquisitions or network realignments completed as of April 2012. DraftFCB is an integrated advertising/marketing-services agency network ranked by revenue in this discipline; includes Hacker Group. Epsilon includes Aspen Marketing Services, acquired in May 2011. Rapp includes Kern Organization. Wunderman includes Blast Radius, Designkitchen and RTC. More info: AdAge.com/agencyreport2012.