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2013 Effie Finalists 2013 north america the finalists ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Note: Not all finalists become winners. A list of winners will be published in late March. AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN COMMUNITY McDonald’s Luna SHEETROCK® Brand UltraLight AT&T Panels FIRECODE® 30 Juice with an Icy Swag With Luna, Money Really Does “Away We Happened” Grow on Trees McDonald’s The Weight Has Been Lifted AT&T Bayer CropScience USG Corporation Burrell Communications Group interTrend Communications BBDO Atlanta gyro and Rezonate Media Porter Novelli TSMGI LBi BI Worldwide Tell Your Story Brand Communications ASIAN COMMUNITY AUTOMOTIVE – AFTERMARKET AUTOMOTIVE – VEHICLES Toyota Castrol EDGE STP Cadillac “The One and Only” Tested To Perfection STP & Go Cadillac ATS vs The World Toyota Motor Sales Castrol USA Armored Auto Group Cadillac interTrend Communications Ogilvy & Mather DDB San Francisco Fallon and Rezonate Media Mindshare OMD Carat AUTOMOTIVE – VEHICLES Cadillac Chevrolet Sonic Ford Mustang Hyundai New Standards Sonic “Firsts” Unleashing America’s How The New Hyundai Veloster Inner Mustang & A Re-Imagined Launch Cadillac Chevrolet Impacted Culture Ford Motor Company Hyundai Motor America Fallon Goodby, Silverstein & Partners Team Detroit Inc. Starcom MediaVest Group Innocean Worldwide GreenLight Media & Marketing Initiative H360 Group The Agency Inside Harte-Hanks AUTOMOTIVE – VEHICLES BEAUTY PRODUCTS & SERVICES Hyundai Subaru of America AXE Depend Hyundai Undead First Car Story A Novel Approach: Great American Try-On Reinventing A Genre Hyundai Motor America Subaru of America Kimberly-Clark Unilever Initiative and Future US, Inc. Carmichael Lynch Ogilvy & Mather and Razorfish and Mindshare OgilvyAction Innocean Worldwide 7th Sense Research The Visionary Group Organic, Inc. Advantage International Marina Maher Communications, Inc Mindshare 2 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. BEAUTY PRODUCTS & SERVICES BEVERAGES – ALCOHOL Gillette Kotex Corona Extra Corona Light How Gillette Embraced Facial Break Up Corona Extra: Finding A Refreshing Change of Beer Hair to Build its Business Our Beach Kimberly-Clark Crown Imports, LLC Procter & Gamble Crown Imports, LLC Ogilvy & Mather and Goodby, Silverstein and BBDO New York OgilvyAction Cramer-Krasselt Partners Proximity Organic, Inc. Pereira & O’Dell Horizon Media Inc. The Integer Group Marina Maher Horizon Media Inc. Ketchum Communications, Inc Upshot Carat Mindshare BEVERAGES – ALCOHOL BEVERAGES – NON-ALCOHOL Hennessy VS Jack Daniel’s Ultimat Vodka Lipton Brisk Wild Rabbit Tennessee Honey Launch Find Balance, Find Ultimat Brisksaber LVMH Brown-Forman Corporation Ultimat Vodka PepsiCo Droga5 Arnold Worldwide Silver + Partners Mekanism BEVERAGES – NON-ALCOHOL BRAND EXPERIENCE Sprite Tropicana American Express American Express Measuring the Intensity of The Good Part of American Express Unstaged Small Business Saturday a Media Sponsorship New York Mornings Presents Usher American Express Company The Coca-Cola Company Tropicana American Express Company Digitas and CP+B BBH New York DDB Digitas MIT Media Lab OMD Momentum Worldwide Turner Sports Moment Factory Starcom MediaVest Group DDCD BRAND EXPERIENCE Call of Duty Chipotle GoMo, A Google Initiative IBM Call of Duty: XP Cultivate A Better World Don’t just talk at me, help. Centennial Activision Blizzard, Inc. Chipotle Google IBM NCompass International Creative Artists Agency Mullen Ogilvy & Mather Midnight Oil Creative SY Partners PMK-BNC VSA Partners Ant Farm SapientNitro 3 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. BRAND EXPERIENCE Lay’s Lowe’s Home OREO Snapdragon by Improvement Qualcomm Lay’s Do Us A Flavor: OREO Daily Twist From a well-liked product to A Little Inspiration Goes a Mondelez International Snapdragon Presents: a well-connected brand Long Way The Bug Circus Generator Frito Lay North America Lowe’s Draftfcb Qualcomm 360i Energy BBDO and Omnicom BBDO New York Weber Shandwick Denizen Company Media Group OMD Starcom MediaVest Group Ketchum Meredith The Marketing Arm Facebook BREAKFAST FOODS CORPORATE REPUTATION/PROFESSIONAL SERVICES Jimmy Dean Delights Accenture IBM McDonald’s Birds Leveraging Results to Give Centennial Supplier Stories: Real People Substance to the Brand’s Real Food Hillshire Brands IBM “High Performance. McDonald’s Delivered” Tagline TBWA\Chiat\Day Los Angeles Ogilvy & Mather Accenture DDB Chicago Starcom MediaVest Group SY Partners VSA Partners OMD TBWA\Chiat\Day and MEC Tribal DDB CULTURE & THE ARTS DAVID VS. GOLIATH Brooklyn Academy Pima Air & Space The Field Museum Bank of the West of Music Museum Genghis Khan Go West BAM and then it hits you. The Great Paper The Field Museum Bank of the West Airplane Project Brooklyn Academy of Music Pima Air & Space Museum DDB Chicago and OMD Heat mcgarrybowen Mediaspot BBDO San Francisco Hunter Public Relations DAVID VS. GOLIATH Brawny Chipotle Kingsford Magnum Ice Cream Finding Our Strength Cultivate A Better World The Gift of Grilling The Magnum Heir Georgia-Pacific Chipotle The Clorox Company Unilever DDB New York Creative Artists Agency DDB San Francisco Ogilvy & Mather Edelman OMD Mindshare Moxie Tribal DDB San Francisco Strategic Objectives Bulletproof Current AMG AKQA Media 4 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. DAVID VS. GOLIATH ELECTRONICS Mizuno CDW Samsung Mobile USA Samsung Telecommunications Mezamashii Run Project CDW. People Who Get IT. The Next Big Thing Americas is Already Here Mizuno CDW Samsung Telecommunications Taking a Bite out of Apple Americas McKinney Ogilvy & Mather Samsung Telecommunications Americas 72andSunny Razorfish and 72andSunny ENERGY/NUTRITION PRODUCTS & SERVICES ENTERTAINMENT/SPORTING EVENTS Chocolate Milk Kellogg’s Special K HBO Tampa Bay Lightning Chocolate Milk: Refuel What Will You Gain, Game of Thrones Season 2: Be The Thunder When You Lose Integrated Camapign MilkPEP Tampa Bay Lightning The Kellogg Company HBO Deutsch Inc. 22squared Leo Burnett/Arc Worldwide Campfire Weber Shandwick Blackboard Creative and Starcom MediaVest Draftfcb Cold Open Group Works LA Razorfish Avatar Labs Ketchum Civic Entertainment Group Gigunda Group FASHION/STYLE FINANCIAL CARDS Columbia American Express American Express Capital One Canada Wim Hof: The Anti-Spokesman American Express Unstaged Small Business Saturday The New Way to Pay in Quebec Columbia Sportswear American Express Company American Express Company Capital One Butler, Shine, Stern and Digitas and Digitas and CP+B Partners Momentum Worldwide TAXI PMK-BNC Starcom MediaVest Group M Booth & Associates HEADSPACE MARKETING INC. FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES MasterCard Worldwide CommunityAmerica Edward Jones GE Capital Credit Union Priceless New York Kung Pao Chicken and We’re Not Just Bankers, Mutual Funds We’re Builders MasterCard Worldwide Escape Your Bank CommunityAmerica Edward Jones GE Capital Universal McCann Credit Union Cramer-Krasselt BBDO New York McCann New York Octagon Bailey Lauerman OMD R/GA Trozzolo Communications Ogilvy & Mather OAG Group Mad Dog HUGE 5 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. FINANCIAL PRODUCTS & SERVICES GOODWORKS – BRANDS Prudential American Express Brawny Johnson & Johnson Day One: Painting a real Small Business Saturday Finding Our Strength Healing a Profession from picture of retirement the Inside-Out American Express Company Georgia-Pacific in America Johnson & Johnson Prudential Digitas and CP+B DDB New York BBDO New York Edelman Droga5 Moxie Universal McCann Bulletproof AMG GOODWORKS – BRANDS GOODWORKS – NON-PROFIT Zappos American Red Cross Brooklyn Academy Million Hoodie March of Music A Hunt for Happiness “Give something that Million Hoodie March means something” Zappos BAM and then it hits you. Million Hoodie March/ American Red Cross Brooklyn Academy of Music Non Profit Mullen BBDO New York mcgarrybowen McCann New York Williams Whittle PHD Media GOODWORKS – NON-PROFIT GOVERNMENT/INSTITUTIONAL/RECRUITMENT US Centers for Disease Women’s Sports Allstate Insurance Army National Guard Control & Prevention (CDC) Foundation Company Army National Guard Best Tips from Former Smokers Keep Her In The Game Save 11 Warrior Campaign US Centers for Disease Women’s Sports Foundation Allstate Insurance Company Army National Guard Control and Prevention Gatorade Leo Burnett/Arc Worldwide iostudio Arnold Worldwide and TBWA\Chiat\Day Los Angeles and Starcom MediaVest Plowshare Group Group GolinHarris Havas Media Harris Interactive GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC BC Hydro Boy Scouts of America – California Lottery KRAFT Macaroni & Cheese Atlanta Area Council Power Smart Month Program Luck Has A New Look Sabemos que te va a encantar (We know you’re going to BC Hydro Be one with the wild California Lottery love it). Boy Scouts Of America Kraft DDB Canada / Vancouver David&Goliath, LLC Ogilvy & Mather Initiative CP+B Ogilvy & Mather PR Alcone Marketing Group 6 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. HOUSEHOLD FURNISHINGS & HISPANIC APPLIANCES Ram
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