2013 north america the finalists
® Effie is a registered trademark / service mark of Effie Worldwide, Inc.
Note: Not all finalists become winners. A list of winners will be published in late March. AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN COMMUNITY
McDonald’s Luna SHEETROCK® Brand UltraLight AT&T Panels FIRECODE® 30 Juice with an Icy Swag With Luna, Money Really Does “Away We Happened” Grow on Trees McDonald’s The Weight Has Been Lifted AT&T Bayer CropScience USG Corporation Burrell Communications Group interTrend Communications BBDO Atlanta gyro and Rezonate Media Porter Novelli TSMGI LBi BI Worldwide Tell Your Story Brand Communications
ASIAN COMMUNITY AUTOMOTIVE – AFTERMARKET AUTOMOTIVE – VEHICLES Toyota Castrol EDGE STP Cadillac
“The One and Only” Tested To Perfection STP & Go Cadillac ATS vs The World Toyota Motor Sales Castrol USA Armored Auto Group Cadillac interTrend Communications Ogilvy & Mather DDB San Francisco Fallon and Rezonate Media Mindshare OMD Carat
AUTOMOTIVE – VEHICLES Cadillac Chevrolet Sonic Ford Mustang Hyundai
New Standards Sonic “Firsts” Unleashing America’s How The New Hyundai Veloster Inner Mustang & A Re-Imagined Launch Cadillac Chevrolet Impacted Culture Ford Motor Company Hyundai Motor America Fallon Goodby, Silverstein & Partners Team Detroit Inc. Starcom MediaVest Group Innocean Worldwide GreenLight Media & Marketing Initiative H360 Group The Agency Inside Harte-Hanks
AUTOMOTIVE – VEHICLES BEAUTY PRODUCTS & SERVICES Hyundai Subaru of America AXE Depend
Hyundai Undead First Car Story A Novel Approach: Great American Try-On Reinventing A Genre Hyundai Motor America Subaru of America Kimberly-Clark Unilever Initiative and Future US, Inc. Carmichael Lynch Ogilvy & Mather and Razorfish and Mindshare OgilvyAction Innocean Worldwide 7th Sense Research The Visionary Group Organic, Inc. Advantage International Marina Maher Communications, Inc Mindshare
2 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. BEAUTY PRODUCTS & SERVICES BEVERAGES – ALCOHOL Gillette Kotex Corona Extra Corona Light
How Gillette Embraced Facial Break Up Corona Extra: Finding A Refreshing Change of Beer Hair to Build its Business Our Beach Kimberly-Clark Crown Imports, LLC Procter & Gamble Crown Imports, LLC Ogilvy & Mather and Goodby, Silverstein and BBDO New York OgilvyAction Cramer-Krasselt Partners Proximity Organic, Inc. Pereira & O’Dell Horizon Media Inc. The Integer Group Marina Maher Horizon Media Inc. Ketchum Communications, Inc Upshot Carat Mindshare
BEVERAGES – ALCOHOL BEVERAGES – NON-ALCOHOL Hennessy VS Jack Daniel’s Ultimat Vodka Lipton Brisk
Wild Rabbit Tennessee Honey Launch Find Balance, Find Ultimat Brisksaber LVMH Brown-Forman Corporation Ultimat Vodka PepsiCo
Droga5 Arnold Worldwide Silver + Partners Mekanism
BEVERAGES – NON-ALCOHOL BRAND EXPERIENCE Sprite Tropicana American Express American Express
Measuring the Intensity of The Good Part of American Express Unstaged Small Business Saturday a Media Sponsorship New York Mornings Presents Usher American Express Company The Coca-Cola Company Tropicana American Express Company Digitas and CP+B BBH New York DDB Digitas MIT Media Lab OMD Momentum Worldwide Turner Sports Moment Factory Starcom MediaVest Group DDCD
BRAND EXPERIENCE Call of Duty Chipotle GoMo, A Google Initiative IBM
Call of Duty: XP Cultivate A Better World Don’t just talk at me, help. Centennial Activision Blizzard, Inc. Chipotle Google IBM
NCompass International Creative Artists Agency Mullen Ogilvy & Mather Midnight Oil Creative SY Partners PMK-BNC VSA Partners Ant Farm SapientNitro
3 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. BRAND EXPERIENCE Lay’s Lowe’s Home OREO Snapdragon by Improvement Qualcomm Lay’s Do Us A Flavor: OREO Daily Twist From a well-liked product to A Little Inspiration Goes a Mondelez International Snapdragon Presents: a well-connected brand Long Way The Bug Circus Generator Frito Lay North America Lowe’s Draftfcb Qualcomm 360i Energy BBDO and Omnicom BBDO New York Weber Shandwick Denizen Company Media Group OMD Starcom MediaVest Group Ketchum Meredith The Marketing Arm Facebook
BREAKFAST FOODS CORPORATE REPUTATION/PROFESSIONAL SERVICES Jimmy Dean Delights Accenture IBM McDonald’s
Birds Leveraging Results to Give Centennial Supplier Stories: Real People Substance to the Brand’s Real Food Hillshire Brands IBM “High Performance. McDonald’s Delivered” Tagline TBWA\Chiat\Day Los Angeles Ogilvy & Mather Accenture DDB Chicago Starcom MediaVest Group SY Partners VSA Partners OMD TBWA\Chiat\Day and MEC Tribal DDB
CULTURE & THE ARTS DAVID VS. GOLIATH Brooklyn Academy Pima Air & Space The Field Museum Bank of the West of Music Museum Genghis Khan Go West BAM and then it hits you. The Great Paper The Field Museum Bank of the West Airplane Project Brooklyn Academy of Music Pima Air & Space Museum DDB Chicago and OMD Heat mcgarrybowen Mediaspot BBDO San Francisco Hunter Public Relations
DAVID VS. GOLIATH Brawny Chipotle Kingsford Magnum Ice Cream
Finding Our Strength Cultivate A Better World The Gift of Grilling The Magnum Heir Georgia-Pacific Chipotle The Clorox Company Unilever
DDB New York Creative Artists Agency DDB San Francisco Ogilvy & Mather Edelman OMD Mindshare Moxie Tribal DDB San Francisco Strategic Objectives Bulletproof Current AMG AKQA Media
4 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. DAVID VS. GOLIATH ELECTRONICS Mizuno CDW Samsung Mobile USA Samsung Telecommunications Mezamashii Run Project CDW. People Who Get IT. The Next Big Thing Americas is Already Here Mizuno CDW Samsung Telecommunications Taking a Bite out of Apple Americas McKinney Ogilvy & Mather Samsung Telecommunications Americas 72andSunny Razorfish and 72andSunny
ENERGY/NUTRITION PRODUCTS & SERVICES ENTERTAINMENT/SPORTING EVENTS
Chocolate Milk Kellogg’s Special K HBO Tampa Bay Lightning
Chocolate Milk: Refuel What Will You Gain, Game of Thrones Season 2: Be The Thunder When You Lose Integrated Camapign MilkPEP Tampa Bay Lightning The Kellogg Company HBO Deutsch Inc. 22squared Leo Burnett/Arc Worldwide Campfire Weber Shandwick Blackboard Creative and Starcom MediaVest Draftfcb Cold Open Group Works LA Razorfish Avatar Labs Ketchum Civic Entertainment Group Gigunda Group
FASHION/STYLE FINANCIAL CARDS Columbia American Express American Express Capital One Canada
Wim Hof: The Anti-Spokesman American Express Unstaged Small Business Saturday The New Way to Pay in Quebec Columbia Sportswear American Express Company American Express Company Capital One Butler, Shine, Stern and Digitas and Digitas and CP+B Partners Momentum Worldwide TAXI PMK-BNC Starcom MediaVest Group M Booth & Associates HEADSPACE MARKETING INC.
FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES MasterCard Worldwide CommunityAmerica Edward Jones GE Capital Credit Union Priceless New York Kung Pao Chicken and We’re Not Just Bankers, Mutual Funds We’re Builders MasterCard Worldwide Escape Your Bank CommunityAmerica Edward Jones GE Capital Universal McCann Credit Union Cramer-Krasselt BBDO New York McCann New York Octagon Bailey Lauerman OMD R/GA Trozzolo Communications Ogilvy & Mather OAG Group Mad Dog HUGE
5 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. FINANCIAL PRODUCTS & SERVICES GOODWORKS – BRANDS Prudential American Express Brawny Johnson & Johnson
Day One: Painting a real Small Business Saturday Finding Our Strength Healing a Profession from picture of retirement the Inside-Out American Express Company Georgia-Pacific in America Johnson & Johnson Prudential Digitas and CP+B DDB New York BBDO New York Edelman Droga5 Moxie Universal McCann Bulletproof AMG
GOODWORKS – BRANDS GOODWORKS – NON-PROFIT Zappos American Red Cross Brooklyn Academy Million Hoodie March of Music A Hunt for Happiness “Give something that Million Hoodie March means something” Zappos BAM and then it hits you. Million Hoodie March/ American Red Cross Brooklyn Academy of Music Non Profit Mullen BBDO New York mcgarrybowen McCann New York Williams Whittle PHD Media
GOODWORKS – NON-PROFIT GOVERNMENT/INSTITUTIONAL/RECRUITMENT US Centers for Disease Women’s Sports Allstate Insurance Army National Guard Control & Prevention (CDC) Foundation Company Army National Guard Best Tips from Former Smokers Keep Her In The Game Save 11 Warrior Campaign US Centers for Disease Women’s Sports Foundation Allstate Insurance Company Army National Guard Control and Prevention Gatorade Leo Burnett/Arc Worldwide iostudio Arnold Worldwide and TBWA\Chiat\Day Los Angeles and Starcom MediaVest Plowshare Group Group GolinHarris Havas Media Harris Interactive
GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC BC Hydro Boy Scouts of America – California Lottery KRAFT Macaroni & Cheese Atlanta Area Council Power Smart Month Program Luck Has A New Look Sabemos que te va a encantar (We know you’re going to BC Hydro Be one with the wild California Lottery love it). Boy Scouts Of America Kraft DDB Canada / Vancouver David&Goliath, LLC Ogilvy & Mather Initiative CP+B Ogilvy & Mather PR Alcone Marketing Group
6 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. HOUSEHOLD FURNISHINGS & HISPANIC APPLIANCES
Ram Trucks Tide XOOM.com GE Appliances
A Todo, Con Todo Mi Tide Better Way A GE Fridge on a Freshpedition Chrysler Procter & Gamble Xoom Corporation GE Appliances
Richards/Lerma Conill Advertising Hispanic Group BBDO New York SapientNitro Starcom MediaVest Group OMD M Booth & Associates
HOUSEHOLD FURNISHINGS & APPLIANCES HOUSEHOLD SUPPLIES & SERVICES Pergo Sherwin-Williams Valspar Echo Outdoor Power Equipment The Rise Above Color Chips Valspar Love Your “Ordinary Laminates” Color Guarantee Sherwin-Williams Curing B.S. Fatigue Pergo Valspar Corporation Echo Outdoor Power McKinney Equipment Fitzgerald+CO Draftfcb Leo J Shapiro & Associates Cramer-Krasselt Havas Media Customer Magnetism LaForce + Stevens
HOUSEHOLD SUPPLIES & SERVICES INFLUENCERS Febreze Sunrun VIVA GE Capital
Febreze Olympics Save Money and the Planet VIVA Towels Take a Stand with We’re Not Just Bankers, (or just save money) Mike Rowe We’re Builders Procter & Gamble Sunrun Kimberly-Clark GE Capital Grey New York Heat TRIS3CT BBDO New York POSSIBLE MSL New York StudioCom OMD Starcom MediaVest Group OgilvyAction Ogilvy & Mather Mindshare Mad Dog HUGE
INFLUENCERS INSURANCE Mizuno Nissan North America American Family State Farm Insurance Mezamashii Run Project Project 370Z Who’s got an agent? Mizuno Nissan North America American Dreams State Farm American Family Insurance McKinney TBWA\Chiat\Day Los Angeles Alma DDB Ogilvy & Mather and Mindshare OMD Latino The Marketing Arm
7 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. INTERNET/TELECOM LEISURE PRODUCTS & SERVICES CenturyLink DIRECTV Virgin Mobile USA Call of Duty
Ultimate Problem Solver Cable Effect Virgin Mobile “A Higher Calling” Call of Duty: Modern Warfare 3, “The Vet and the n00b” CenturyLink Business DIRECTV Virgin Mobile USA Activision Blizzard, Inc. McKinney Grey New York Mother NY and Sunshine Sachs 72andSunny MJZ LA Mackenzie Cutler One Trick Pony OMD Method NY SapientNitro Edelman
LEISURE PRODUCTS & SERVICES LGBT COMMUNITY John Deere Gator Mizuno Allstate PFLAG Canada
Gator Versus Mezamashii Run Project Equality Is Stories to inspire change. John Deere Mizuno Allstate Insurance Company PFLAG Canada
GSD&M McKinney Leo Burnett/Arc Worldwide Draftfcb and Starcom MediaVest IMRE, LLC Group Mindshare JWT Action
OFFICE & DELIVERY PRODUCTS & MEDIA COMPANIES NEW PRODUCT OR SERVICE SERVICES
Turner Network Television Huggies Taco Bell Quill.com
TNT’s Dallas Season 1 Meet The Squirmers Creating A Taco Subculture Dunder Mifflin Paper Launch Marketing Campaign Kimberly-Clark Taco Bell Quill.com Turner Network Television Ogilvy & Mather Draftfcb Orange County Olson Grey New York Mindshare Kicking Cow Promotions Inc Edelman
OFFICE & DELIVERY PRODUCTS & PACKAGED FOOD PET CARE SERVICES
UPS Ball Park Stove Top Stuffing Mix Freshpet
UPS: We Love Logistics Reinventing An Iconic Brand Stove Top Stuffing: It’s not just “Protest” for Thanksgiving UPS Ball Park Freshpet Kraft Ogilvy & Mather and Maxus Publicis Seattle The Terri & Sandy Solution The Martin Agency OgilvyOne Gotham Direct, Inc Starcom MediaVest Group
8 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. RENAISSANCE RESTAURANTS Captain Morgan Depend M&M’S Boston Pizza
Finding the Buried Treasure: Great American Try-On Not Your Average Chocolate Boston Pizza: The Joy of the Return of Captain Morgan Finger Cooking Kimberly-Clark MARS Chocolate North Diageo America Boston Pizza International Ogilvy & Mather and Anomaly OgilvyAction BBDO New York TAXI Carat Organic, Inc. Weber Shandwick Taylor Strategy Marina Maher Starcom MediaVest Group Communications, Inc Digitas Mindshare Thomas J. Paul, Inc.
RESTAURANTS Chipotle McDonald’s McDonald’s MyBurger
Cultivate A Better World Best Fries on the Planet “i’m lovin’ it”: Real People MyBurger Reinvention Real Food Chipotle McDonald’s MyBurger USA McDonald’s Creative Artists Agency Leo Burnett/Arc Worldwide FAME DDB Chicago and OMD OMD Hay-Dobbs Porter Novelli Tribal DDB
RESTAURANTS RETAIL Smith & Wollensky DICK’S Sporting Goods Famous Footwear Foot Locker
Smith & Wollensky Serving the True Athlete Step into Victory Christmas Finally comes to “Name Change” Foot Locker DICK’S Sporting Goods Brown Shoe Company Fourth Wall Restaurant Group (Famous Footwear) Foot Locker Anomaly Walrus Y&R Midwest BBDO New York Starcom MediaVest Group VML, INC
RETAIL SINGLE IMPACT ENGAGEMENT Walmart American Express American Express Budweiser
Walmart’s Receipt Challenge Amex Sync Show Small Business Saturday Flash Fans Wal-Mart Stores, Inc. American Express Company American Express Company Budweiser
Vimby LLC and Starcom Digitas and Digitas and CP+B Anomaly MediaVest Group Momentum Worldwide The Martin Agency M Booth & Associates PMK-BNC
9 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. SINGLE IMPACT ENGAGEMENT SMALL BUDGETS – PRODUCTS Etch A Sketch Mizuno Sun Valley and Sun Valley Mizuno Marketing Alliance Shake It Up, America Mezamashii Run Project Mezamashii Run Project The Ohio Art Company Mizuno Skip Town to Sun Valley Mizuno Visit Sun Valley Team Detroit Inc. McKinney Sun Valley Resort McKinney Southard Communications Eleven Inc. Fourteen 4
SMALL BUDGETS – PRODUCTS SMALL BUDGETS – SERVICES OREO Pima Air & Space Museum Boy Scouts of America - College for Atlanta Area Council Creative Studies OREO Daily Twist The Great Paper Airplane Project Mondelez International Be one with the wild CCS PSA Campaign Pima Air & Space Museum Boy Scouts Of America College for Creative Studies Draftfcb BBDO San Francisco 360i Ogilvy & Mather Team Detroit Inc. Weber Shandwick Hunter Public Relations Ogilvy & Mather PR Starcom MediaVest Group
SMALL BUDGETS – SERVICES SNACKS/DESSERTS/CONFECTIONS Women’s Sports Foundation Klondike M&M’S Magnum Ice Cream
Keep Her In The Game Choco Taco Not Your Average Chocolate The Magnum Heir Women’s Sports Foundation Unilever MARS Chocolate North America Unilever Gatorade The VIA Agency BBDO New York Ogilvy & Mather TBWA\Chiat\Day Los Angeles Mindshare Weber Shandwick Mindshare GolinHarris Starcom MediaVest Group Strategic Objectives Digitas Thomas J. Paul, Inc.
SNACKS/DESSERTS/CONFECTIONS SOFTWARE OREO Slim Jim Sour Patch Kids IBM
OREO Daily Twist Slim Jim Man-Medicine World Gone Sour Welcome To The Era Of The Chief Executive Customer Mondelez International ConAgra Foods Mondelez International IBM Draftfcb Venables Bell & Partners Mother NY Ogilvy & Mather 360i Communicus, Inc. Horizon Media Inc. Weber Shandwick MediaCom Citizen Paine Public Relations SY Partners Starcom MediaVest Group Edelman Playbrains VSA Partners Starcom MediaVest Group Hungry Man IBM Design Labs
10 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. SOFTWARE SUSTAINED SUCCESS Microsoft Autism Speaks/ Dos Equis Ford Ad Council VMlimited The Most Interesting Man Drive 4 UR School: The Little in the World Engine That Could Microsoft Odds Ad Council Heineken USA Ford Motor Company Deutsch Inc. Autism Speaks Havas Worldwide New York Team Detroit Inc. Starcom Mediavest Group Waggener Edstrom BBDO Mirrorball The Park | Team Detroit G2 Exposure Marketing Inc. Starcom MediaVest Group Brian Unlimited Distribution Edelman Company (BUDCO) Renkim Corporation
SUSTAINED SUCCESS TRANSPORTATION Hellmann’s SAP JetBlue Airways Union Pacific
Hellmann’s Real Food The Best-Run Businesses JetBlue for Business Travel Wherever You Find Business, Movement Run SAP You’ll Find Us. JetBlue Unilever Canada SAP Union Pacific Mullen Ogilvy & Mather Ogilvy & Mather and Bailey Lauerman Mindshare Mindshare Canada Dashboard OgilvyAction Ogilvy & Mather (NY)
TRAVEL/TOURISM/DESTINATION Embassy Suites Hotels JetBlue Orbitz The Costa Rica Tourism Board “More More” and More JetBlue Getaways Get Away Orbitz Takes Vacation Back: With It Creating Brand Relevance in Embassy Suites Hotels Costa Rica’s Million Dollar Gift a Sea of Sameness JetBlue of Happiness Orbitz BBDO Atlanta The Costa Rica Tourism Board Mullen OMD BBDO New York istrategylabs, LLC Unit 9 22squared Suite Spot LLC Starcom MediaVest Group PrizeLogic, Inc Blind, Inc Think Conservatory
YEARLY TOPICAL CATEGORY: OLYMPICS MARKETING AT&T Chobani Citi Kellogg’s (Master Brand)
The New Possible Built By Heart Citi Olympics - Every Step of Kellogg’s “The Start” The Way Campaign AT&T Chobani Citi The Kellogg Company BBDO New York Leo Burnett/Arc Worldwide Publicis Kaplan Thaler Leo Burnett/Arc Worldwide OMD and MEC and The Integer Group Big Spaceship Fleishman-Hillard GlideSlope Starcom MediaVest Group Matter, Inc. (A Daniel J. Edelman VML, Inc company) Ketchum Sports & Entertainment Razorfish
11 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. YEARLY TOPICAL CATEGORY: OLYMPICS MARKETING MINI Nike Procter & Gamble Procter & Gamble
Win Small Find Your Greatness Proud Sponsor of Moms Rite Aid P&G Olympic Program MINI Nike Procter & Gamble Rite Aid
Butler, Shine, Stern and Wieden+Kennedy Wieden+Kennedy The Integer Group Partners Razorfish Carat Tool of North America GMR Marketing Taylor Strategy DeVries Global
THE HEALTH EFFIE AWARDS
DISEASE AWARENESS & EDUCATION HEALTHCARE - OTC
Lung Cancer Alliance Medtronic Foundation -- US Centers for Disease BAND-AID® Brand The HeartRescue Project Control & Prevention No One Deserves To Die BAND-AID ® MAGIC VISION AUGMENTED REALITY APP Lung Cancer Alliance Save-A-Life Simulator Tips from Former Smokers Medtronic Foundation -- US Centers for Disease Johnson & Johnson Laughlin Constable The HeartRescue Project Control and Prevention JWT New York The Wade Brothers Colle+McVoy Arnold Worldwide and Plowshare Group Exponent PR GolinHarris Havas Media Harris Interactive
HEALTHCARE - OTC HEALTHCARE – RX – CONSUMER/DTC Depend Kotex Poise SPIRIVA
Great American Try-On Break Up Ditch Your Fem Pad SPIRIVA “Elephant” Campaign Kimberly-Clark Kimberly-Clark Kimberly-Clark Boehringer Ingelheim Pfizer Ogilvy & Mather and Ogilvy & Mather and Ogilvy & Mather and OgilvyAction OgilvyAction OgilvyAction Draftfcb Healthcare Organic, Inc. Organic, Inc. Organic, Inc. Evoke Interaction Marina Maher Marina Maher Marina Maher Communications, Inc Communications, Inc Communications, Inc Mindshare Mindshare Mindshare
12 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. HEALTHCARE – RX – DEVICES HEALTHCARE – RX – PROFESSIONAL HEALTHCARE SERVICES
Transitions lenses® uKnow Peanut 1-800-DENTIST Cleveland Clinic
Life well lit TM “Know Where They Stand” “Useless” Power of Today Transitions Optical ThermoFisher Scientific 1-800-DENTIST Cleveland Clinic
DDB New York Draftfcb Healthcare Secret Weapon Marketing VSA Partners FKQ Advertising + Marketing Horizon AdCom Burson-Marsteller Riveting Pictures Havas PR Havas Media
THE MEDIA EFFIE AWARDS
MEDIA IDEA CenturyLink Dunkin’ Donuts Ford Motor Company IKEA Canada
Ultimate Problem Solver Dunkin’ Donuts & Escape Routes Interactive Human Coupon The Sims Social Reality Show CenturyLink Business IKEA Canada Dunkin’ Donuts Ford Motor Company McKinney Leo Burnett/Arc Worldwide Hill Holliday Team Detroit Inc. Canada EA Profiles Television Jungle Media Productions, LLC Rokkan
MEDIA IDEA MEDIA INNOVATION Johnsonville Sausage Mizuno New Balance American Express
Johnsonville Kitchens Mezamashii Run Project Urban Dash Amex Sync Show Johnsonville Mizuno New Balance American Express Company
Cramer-Krasselt McKinney OgilvyAction Digitas and Momentum Worldwide SOSH Neo@Ogilvy Tech by Design M Booth & Associates McGowan-Crain PMK-BNC
MEDIA INNOVATION CenturyLink JetBlue Sherwin-Williams Toyota Yaris
Ultimate Problem Solver Get Away With It Chip It! by Sherwin-Williams Your Dungeon, My Dragon CenturyLink Business JetBlue Airways Sherwin-Williams Toyota Motor Sales
McKinney mediahub from Mullen McKinney Saatchi & Saatchi LA and Mullen Microsoft Monkey Wrangler Productions
13 / 2013 Effie Awards Finalists – Awarding Ideas That Work Note: Not all finalists become winners. A list of winners will be published in late March. MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION Volkswagen AT&T Gillette Fusion ProGlide Styler The Art Heist Conan Social Experience Volkswagen Canada AT&T Gillette Fusion ProGlide Styler Andre 3000
Red Urban Canada MEC Gillette Untitled Films Turner Broadcasting Carat BBDO Proximity Ketchum Starcom MediaVest Group
THE GLOBAL EFFIE AWARDS
BMW Motorrad Coca-Cola Febreze Jim Beam
Welcome to Planet Power Reasons To Believe Febreze Global Azerbaijani Devil’s Cut Global Olympics Campaign Ad Campaign BMW AG The Coca-Cola Company Mexico Procter & Gamble Jim Beam serviceplan gruppe gmbh & co. kg Santo Buenos Aires S.A. and Grey StrawberryFrog and The Works Agencia Roja THE BRAINSTORMCLUB Possible Jung von Matt GmbH & Co KG MSL New York Südlich-t GmbH Orange Sound Brothers
Lifebuoy Nike Football O-I Signal/Pepsodent
Lifebuoy - Global My Time Is Now Glass Is Life Pablo & Oliver Handwashing Day Nike, Inc. O-I Unilever Unilever Asia Private Limited Wieden+Kennedy Doremus Lowe and Partners and Lola Lowe Lintas and Partners Mindshare TBWA\Corporate Mindshare AKQA Omnicom Media Group DLKW Lowe Rapp Brasil PHD Media
Smirnoff
The Nightlife Exchange: Reigniting Smirnoff’s Brand Diageo
JWT Profero Saatchi & Saatchi X Carat Vice
14 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March. SHOPPER MARKETING EFFIE AWARDS
MANUFACTURER: LOYALTY, AWARENESS, SALES OR TRIAL
Clean & Clear and Depend Febreze Foster’s Neutrogena The Great American Try On Febreze Fall and Holiday Aussie Six-Pack Innovation Plan “Required Reading for Back Kimberly-Clark MillerCoors to School” – Clean & Clear Procter & Gamble and Neutrogena go Back to School at Walmart OgilvyAction Leo Burnett/Arc Worldwide Saatchi & Saatchi X Johnson & Johnson Ogilvy & Mather Madden Communications, Inc Neutrogena Marina Maher Communications, Inc Organic, Inc. TracyLocke Mindshare DDB New York J3 RPRMC
MANUFACTURER: LOYALTY, MANUFACTURER: MANUFACTURER: MANUFACTURER: NEW PRODUCT/ AWARENESS, SALES OR TRIAL MULTI-BRAND SHOPPER SOLUTION MULTI-RETAILER ROLLOUT SERVICE INTRODUCTION
Milk Processors Education Quaker Oats Quaker Oats Febreze Program (MilkPEP) Power Their Potential Power Their Potential Febreze Car Air Freshener Latte Love Back-to-School Program Back-to-School Program Launch MilkPEP Quaker Oats Quaker Oats Procter & Gamble
Draftfcb Saatchi & Saatchi X Saatchi & Saatchi X Saatchi & Saatchi X Deutsch NYC Weber Shandwick
MANUFACTURER: NEW PRODUCT/ MANUFACTURER: SINGLE-RETAILER ROLLOUT SERVICE INTRODUCTION
Rocksmith Diet Coke Dove Febreze
The Authentic Music Game Diet Coke and Target Young Dove’s One Girl Can Cam- Febreze Fall and Holiday Experience Designer Challenge paign at Walmart – Canada Innovation Plan Ubisoft Coca-Cola North America Unilever Procter & Gamble
Midnight Oil Creative Wieden+Kennedy and Integrated Marketing Services Saatchi & Saatchi X Fast Horse OgilvyOne Worldwide Arc Worldwide
RETAILER: LOYALTY, AWARENESS, MANUFACTURER: SINGLE-RETAILER ROLLOUT SALES OR TRIAL
Kellogg’s Multiple Brands/ Procter & Gamble InterContinental Hotels Procter & Gamble Group Kellogg’s Walmart Follow Lolo Run Back-to-School Program Olympics Limited Edition Procter & Gamble In-Hotel Credit Card Acquisition Items at Walmart The Kellogg Company InterContinental Hotels Group Procter & Gamble Upshot (IHG) The Integer Group Blue Chip Marketing Saatchi & Saatchi X Worldwide OgilvyOne Worldwide
15 / 2013 Effie Awards Finalists – Awarding Ideas That Work
Note: Not all finalists become winners. A list of winners will be published in late March.