Film Shortlist

Total Page:16

File Type:pdf, Size:1020Kb

Film Shortlist Film Shortlist Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation No A01 (Food & Drink) Communication A01/017 00612 UNMISSABLE HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Communication A01/018 00070 LIEKE UNILEVER BENELUX CALVÉ PEANUT ALFRED INTERNATIONAL THE ALFRED BUTTER Amsterdam NETHERLANDS INTERNATIONAL Amsterdam Communication A01/067 01942 WHAT BEER IS AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York THAT Communication A01/069 01944 FALCONER AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/070 01943 CAMO AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/071 01946 NEWS AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/079 02081 I LOVE YOU COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires HATER Communication A01/080 02082 THE POLE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires Communication A01/081 02094 ELISE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires Communication A01/119 00232 THE SEVEN HENNESSY HENNESSY X.O DDB PARIS FRANCE DDB PARIS WORLDS A02 (Other FMCG) Communication A02/013 01786 THE ENDLESS AD P&G OLD SPICE WIEDEN+KENNEDY São BRAZIL WIEDEN+KENNEDY São Paulo Paulo 1 of 1 Film Shortlist Communication A02/028 02114 STORM THE REEBOK REEBOK VENABLES BELL & USA VENABLES BELL & COURT PARTNERS San Francisco PARTNERS San Francisco A04 (Consumer Durables) Communication A04/008 00375 A LITTLE APPLE FACETIME APPLE Cupertino USA APPLE Cupertino COMPANY Communication A04/018 00480 BOOB BALLS BERLEI BERLEI BRAS THE MONKEYS PART OF AUSTRALIA THE MONKEYS PART ACCENTURE INTERACTIVE OF ACCENTURE Sydney INTERACTIVE Sydney Communication A04/029 01165 DREAM CRAZY NIKE NIKE PARK PICTURES New York USA WIEDEN+KENNEDY Portland Communication A04/031 01978 SHARE YOUR APPLE HOLIDAY TBWA\MEDIA ARTS LAB Los USA TBWA\MEDIA ARTS LAB GIFTS Angeles Los Angeles Communication A04/036 01979 BEHIND THE MAC APPLE MACBOOK TBWA\MEDIA ARTS LAB Los USA TBWA\MEDIA ARTS LAB Angeles Los Angeles Communication A04/037 01980 BEHIND THE MAC APPLE MACBOOK TBWA\MEDIA ARTS LAB Los USA TBWA\MEDIA ARTS LAB — MAKE Angeles Los Angeles SOMETHING WONDERFUL Communication A04/040 01828 #HEYGOOGLE, GOOGLE ASSISTANT GOOGLE ARTS & LETTERS USA ARTS & LETTERS LET'S GO TO THE ASSISTANT CREATIVE CO. Richmond CREATIVE CO. Richmond MOVIES Communication A04/056 02751 KEEP CHRISTMAS ORANGE GIFTS COLLECTION PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris WONDERFUL A05 (Automotive) Communication A05/006 00679 ASTRONAUT BMW OF NORTH BMW OF NORTH GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN AMERICA AMERICA PARTNERS San Francisco & PARTNERS San Francisco 1 of 1 Film Shortlist Communication A05/007 00680 SPECIAL BMW OF NORTH BMW OF NORTH GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN DELIVERY AMERICA AMERICA PARTNERS San Francisco & PARTNERS San Francisco Communication A05/012 00699 ESCAPE AUDI UK AUDI TECHNOLOGY BBH London UNITED KINGDOM BBH London Communication A05/021 00834 HELMETS OPERA BMW GROUP MEXICO BMW MOTORRAD PUBLICIS MEXICO Mexico MEXICO PUBLICIS MEXICO HELMET City Mexico City COMMUNICATION SYSTEM Communication A05/042 01410 CASHEW AUDI AUDI VENABLES BELL & USA VENABLES BELL & PARTNERS San Francisco PARTNERS San Francisco Communication A05/052 02448 THE OTHERS VOLKSWAGEN IQ.DRIVE DDB PARIS FRANCE DDB PARIS A06 (Retail) Communication A06/003 00620 LAMP 2 IKEA IKEA RETHINK Toronto CANADA RETHINK Toronto Communication A06/047 00313 AN OPEN MIND IS NORDSTROM NORDSTROM DROGA5 New York USA DROGA5 New York THE BEST LOOK Communication A06/055 00784 NIKE SHANGHAI NIKE CHINA NIKE JUST DO IT WIEDEN+KENNEDY CHINA WIEDEN+KENNEDY JUST DO IT SHANGHAI SHANGHAI Communication A06/059 02046 FAMOUS CARS WALMART GROCERY PICKUP PUBLICIS New York USA PUBLICIS New York 1 of 1 Film Shortlist Communication A06/073 02259 BK BOT FORGET BURGER KING BURGER KING DAVID Miami USA DAVID Miami POTATO Communication A06/074 02262 BK BOT HAVE IT BURGER KING BURGER KING DAVID Miami USA DAVID Miami URUGUAY Communication A06/075 02256 BK BOT TASTE BURGER KING BURGER KING DAVID Miami USA DAVID Miami LIKE BIRD Communication A06/076 02265 BK BOT CROWN BURGER KING BURGER KING DAVID Miami USA DAVID Miami BOY 1 BOY 2 Communication A06/077 02268 BK BOT CROWN BURGER KING BURGER KING DAVID Miami USA DAVID Miami WHOPPER YES DOCTOR NO Communication A06/078 02251 EAT LIKE ANDY BURGER KING WHOPPER DAVID Miami USA DAVID Miami Communication A06/080 02049 NIKE DREAM NIKE NIKE WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY CRAZIER Portland Communication A06/101 01949 THE BOY AND JOHN LEWIS & CHRISTMAS adam&eveDDB London UNITED KINGDOM adam&eveDDB London THE PIANO PARTNERS Communication A06/102 01950 BOHEMIAN JOHN LEWIS & RETAIL adam&eveDDB London UNITED KINGDOM adam&eveDDB London RHAPSODY PARTNERS + WAITROSE & PARTNERS Communication A06/141 30350 THE BIG NIGHT SAINSBURYS SAINSBURYS PARTIZAN London UNITED KINGDOM WIEDEN+KENNEDY London 1 of 1 Film Shortlist A07 (Travel) Communication A07/010 00080 ELECTION DAY DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY NEW USA WIEDEN+KENNEDY YORK NEW YORK A08 (Leisure) Communication A08/006 00467 PLAY SONY PLAYSTATION PLAYSTATION RESET Santa Monica USA BBH New York FEARLESSLY Communication A08/010 01359 CHOPPER MATING ACTIVISION CALL OF DUTY 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles Communication A08/012 01367 NUT PUNCH ACTIVISION CALL OF DUTY 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles Communication A08/026 01721 PMU - THE PMU SPORTS BETTING BUZZMAN Paris FRANCE BUZZMAN Paris CALLING Communication A08/035 02389 ARMS PEAK GAMES MOBILE GAMES MJZ Los Angeles USA TBWA\CHIAT\DAY New York Communication A08/036 02391 BODY DOUBLE PEAK GAMES MOBILE GAMES MJZ Los Angeles USA TBWA\CHIAT\DAY New York Communication A08/038 01714 22 AGAIN LOTERIAS Y CHRISTMAS CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO APUESTAS DEL LOTTERY Madrid Madrid ESTADO A09 (Media / Entertainment) Communication A09/028 00326 RIGOR THE NEW YORK THE NEW YORK DROGA5 New York USA DROGA5 New York TIMES TIMES Communication A09/029 00328 PERSEVERANCE THE NEW YORK THE NEW YORK DROGA5 New York USA DROGA5 New York TIMES TIMES 1 of 1 Film Shortlist Communication A09/030 00330 RESOLVE THE NEW YORK THE NEW YORK DROGA5 New York USA DROGA5 New York TIMES TIMES Communication A09/031 00332 COURAGE THE NEW YORK THE NEW YORK DROGA5 New York USA DROGA5 New York TIMES TIMES Communication A09/032 00604 FEARLESSNESS THE NEW YORK THE NEW YORK DROGA5 New York USA DROGA5 New York TIMES TIMES Communication A09/036 01214 MISSION REALLY CANAL+ CANAL+ BETC Paris FRANCE BETC Paris IMPOSSIBLE Communication A09/037 01215 SPITFIRE CANAL+ CANAL+ BETC Paris FRANCE BETC Paris Communication A09/055 01195 VIKINGS AMAZON PRIME PRIME VIDEO DROGA5 London UNITED KINGDOM DROGA5 London VIDEO Communication A09/056 01198 LUCIFER AMAZON PRIME PRIME VIDEO DROGA5 London UNITED KINGDOM DROGA5 London VIDEO Communication A09/057 01200 OUTLANDER AMAZON PRIME PRIME VIDEO DROGA5 London UNITED KINGDOM DROGA5 London VIDEO A10 (Consumer Services / Business to Business) Communication A10/001 00127 ALLAN GRAY ALLAN GRAY CONSUMER KING JAMES GROUP Cape SOUTH AFRICA KING JAMES GROUP FATHER’S SHARE SERVICE Town Cape Town 1 of 1 Film Shortlist Communication A10/025 00493 Taking Care of SWEDISH PUBLIC GET EMPLOYER TO LE BUREAU Stockholm SWEDEN LE BUREAU Stockholm Business EMPLOYMENT HIRE PEOPLE WITH SERVICE DISABILITIES Communication A10/027 00669 NOSE SOLO GEICO GEICO CAR THE MARTIN AGENCY USA THE MARTIN AGENCY INSURANCE Richmond Richmond Communication A10/029 00671 MOTHER LODE GEICO GEICO CAR THE MARTIN AGENCY USA THE MARTIN AGENCY INSURANCE Richmond Richmond Communication A10/037 00337 GENERATION SPARK SPARK NZ COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO VOICE Auckland Communication A10/038 00842 WEDDING SPARK SPARK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO SPEECH Auckland Communication A10/079 00293 BUS AT&T AT&T BBDO NEW YORK USA BBDO NEW YORK 1 of 1 Film Shortlist Communication A10/080 00278 THE SHOT AT&T AT&T BBDO NEW YORK USA BBDO NEW YORK Communication A10/104 02060 BIG KICK TURBOTAX TURBOTAX FREE WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland Communication A10/135 02148 LAWYER TURBO TAX TURBO TAX BISCUIT FILMWORKS Los USA WIEDEN+KENNEDY Angeles Portland Communication A10/143 02432 TRAIN AT&T AT&T BBDO NEW YORK USA BBDO NEW YORK Communication A10/155 02307 WISHES PROGRESSIVE MOTORCYCLE ARNOLD WORLDWIDE USA ARNOLD WORLDWIDE INSURANCE INSURANCE Boston Boston Communication A10/156 02308 THIRSTY PROGRESSIVE MOTORCYCLE ARNOLD WORLDWIDE USA ARNOLD WORLDWIDE INSURANCE INSURANCE Boston Boston 1 of 1 Film Shortlist Communication A10/159 02790 AJ MCCARRON VERIZON VERIZON McCANN NEW YORK USA McCANN NEW YORK Communication A10/171 00396 AVIAN PROGRESSIVE INSURANCE ARNOLD WORLDWIDE USA ARNOLD WORLDWIDE ADVENTURE Boston Boston A11 (Not-for-profit / Charity/ Government ) Communication A11/010 00016 WE ARE ALL PRO INFIRMIS PRO INFIRMIS THJNK Zürich SWITZERLAND THJNK Zürich EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. Communication A11/018 00606 WE RISE RIGHT TO PLAY CHILD BBDO TORONTO CANADA BBDO TORONTO EMPOWERMENT THROUGH PLAY- BASED EDUCATION Communication A11/022 00626 BOYS DON'T CRY WHITE RIBBON WHITE RIBBON BENSIMON BYRNE Toronto CANADA BENSIMON BYRNE CAMPAIGN Toronto Communication A11/026 00687 A DOG'S LIFE FONDATION 30 FIGHT AGAINST ALTMANN + PACREAU Paris FRANCE ALTMANN + PACREAU MILLIONS D'AMIS ANIMAL Paris ABANDONMENT Communication A11/042 01817 HIDING FROM POST BELLUM NATIONAL HISTORY VMLY&R
Recommended publications
  • Services & Offerings
    STAG DINING 2020 SERVICES & OFFERINGS Meal Kits - Pantry Provisions - Natural Wine - Gifting - Cocktail Kits & Classes - Event Space - Crenn Farm 1 LETTER FROM STAG 4 STAG DINING GROUP STAG OVERVIEW MEAL KITS & OFFERINGS 8 NATURAL WINES 10 COCKTAIL KITS & CLASSES 12 WINEMAKING PARTNERS 16 CRENN & STAG 18 OUR VENUE 22 CLIENTS 27 TEAM 28 CONTACT 32 STAG DINING GROUP 925 O'Farrell St San Francisco, CA 94109 (415) 944-2065 [email protected] www.stagdining.com DERBY COCKTAIL CO www.derbycocktail.co CERF CLUB www.cerfclub.com © 2020 Stag Dining Group Select Photography by David Dines, dines.co 2 3 WITH A DECADE OF EXPERIENCE IN HOSPITALITY, WE HAVE NEVER SEEN A CHALLENGE THAT FACES US QUITE LIKE THE ONE POSED BY COVID-19. With virtually every restaurant worker out of a job, and traditional supply chains for food, wine and spirits broken, we have been UPDATED OFFERINGS seeking opportunities to mend those bonds in pragmatic ways while continuing to serve our customers. Our revised offerings are an attempt to help our clients engage their stakeholders, employees MEAL KITS and clients in ways that are fitting for this time and address the social, racial, environmental and biological crises that we are PANTRY PROVISIONS facing collectively as a society. NATURAL WINE At Stag Dining Group we believe every plate and every glass GIFTING tells a unique story, and we make every effort to connect guests COCKTAIL KITS & CLASSES to each other, to the environment and to the thought leaders of CRENN FARM this industry in authentic ways. Since our inception, we have witnessed the power that transformative culinary experiences have CERF CLUB EVENT VENUE on our guests and the conversations that can be sparked at the table.
    [Show full text]
  • View / Open Final Thesis-Summers.Pdf
    WHAT DO WE SAY NOW? AN ANALYSIS OF MASS COMMUNICATION AND ADVERTISING FOR THE PREVENTION OF SEXUAL ASSAULT by JESSE SUMMERS A THESIS Presented to the School of Journalism and Communication and the Robert D. Clark Honors College in partial fulfillment of the requirements for the degree of Bachelor of Arts June 2016 An Abstract of the Thesis of Jesse Summers for the degree of Bachelor of Arts in the School of Journalism and Communication to be taken June 2017 Title: What Do We Say Now? An Analysis of Mass Communication and Advertising for the Prevention of Sexual Assault Approved: ~ ~ a--r1.._ Kim Sheehan Sexual assault has become a prevalent issue in recent years. From university campuses to the White House, the issue is being discussed and addressed in many different ways. This thesis specifically discusses the It's On Us and No More campaigns as well as two pieces of popular media used to spread awareness of the issue of sexual assault. The Transtheoretical Model of Change, a social health model used to understand an individual's willingness to change their behavior, is used as a basis for analyzing the videos produced for these campaigns and categorizing them based on their potential to influence a viewer's behavior. Semiotic analysis is used to analyze specific content in each video and associate the videos with stages in the Transtheoretical Model of Change. Initial results showed that many of the current videos focus on creating awareness and are associated with the pre-contemplation or contemplation stages. However, analyzing specific links between the videos and other campaign content such as websites shows potential for viewers to move beyond the early stages of the model.
    [Show full text]
  • Title Advertiser Product Entrant Company Country
    TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX A06 Clothing, Footwear & Accessories HEIDIES 15 MB OF FAME DIESEL UNDERWEAR FARFAR Stockholm SWEDEN D03 Innovative Ideas NIKE+ NIKE RUNNING APPLICATION R/GA New York USA E02 Viral Video EVOLUTION UNILEVER CANADA DOVE SELF ESTEEM FUND OGILVY & MATHER Toronto CANADA GOLD LION A01 Foods and Drinks GETTHEGLASS.COM CALIFORNIA FLUID MILK PROCESSORS MILK GOODBY SILVERSTEIN & PARTNERS USA ADVISORY BOARD San Francisco A03 Beauty & Luxury Products SEE MORE SIDE EFFECTS REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal CANADA LIKE A DOLL SHISEIDO MAJOLICA MAJORCA COSMETICS BBMEDIA Tokyo JAPAN C02 Automotive Products & Services FOLLOW THE WHITE RABBIT MINI MINI COOPER PROFERO London UNITED KINGDOM BLANK LIKE A RABBIT VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY Miami USA C03 Beauty & Luxury Products SEE MORE SIDE EFFECTS REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal CANADA C06 Clothing, Footwear & Accessories IMPOSSIBLE IS NOTHING ADIDAS SPORTSWEAR NETTHINK Madrid SPAIN C14 Charities, Public Health & Safety, Public Awareness TYPO-CRASH BANNERS MALTESER FRANKFURT ANTI-DRINK-DRIVING APPEAL OGILVY FRANKFURT GERMANY D03 Innovative Ideas D03 Innovative Ideas BIG SHADOW MICROSOFT CORPORATION XBOX 360 GAME CONSOLE GT Tokyo JAPAN E02 Viral Video TEA PARTAY SMIRNOFF RAW TEA BARTLE BOGLE HEGARTY New York USA E04 Viral Marketing IWANTTOSEEAGHOST DEAPLANETA PULSE MOVIE CP PROXIMITY Barcelona SPAIN SILVER LION A02 Automotive Products & Services THE SIXTH SENSE VOLVO CARS SWEDEN VOLVO S80 FORSMAN & BODENFORS Gothenburg SWEDEN A05 Household BRAWNY ACADEMY WEBSITE GEORGIA PACIFIC BRAWNY PAPER TOWELS FALLON Minneapolis USA A06 Clothing, Footwear & Accessories UNIQLO.COM UNIQLO FASHION THA Tokyo JAPAN DAYDREAM WEAVE TOSHI HATS QUBIBI Tokyo JAPAN A07 Other Consumer Products CLEARIFICATION MICROSOFT WINDOWS VISTA McCANN WORLDGROUP San Francisco USA A08 Financial Services WELCOME TO THE BARCLAYS FAMILY BARCLAYS BANK BANKING MEDIAEDGE:CIA Paris FRANCE A10 Retails & E-Commerce, incl.
    [Show full text]
  • ADC 97Th ANNUAL AWARDS – FINALISTS Includes Gold, Silver, Bronze Cubes and Merit Winners
    ADC 97TH ANNUAL AWARDS – FINALISTS Includes Gold, Silver, Bronze Cubes and Merit winners. Cube details will be announced during Creative Week, May 7–11. ADVERTISING ART DIRECTION DDB Paris + Eddy + Digital - Single Hasbro Emerging Species Studio5 / Paris R/GA / Sao Paulo Mobile - Single Banco Bradesco next Bank BBDO New York + Motion - Single Downtown Records Live Looper BBDO Studios / New York McCann New York + Motion - Single Microsoft Space Holiday Blk-Ops / Los Angeles R/GA / Tokyo Motion - Single MUJI Tokyo Pen Pixel AlmapBBDO / Sao Paulo Poster Advertising - Campaign Getty Images Nosferatu SLOW TRAIN, SLOW LIFE. DENTSU / Tokyo Poster Advertising - Campaign EAST JAPAN RAILWAY COMPANY Get Back, Tohoku. DENTSU / Tokyo Poster Advertising - Campaign OLFA Corporation The Art of Cutouts ...And That's the Smell of FCB Chicago Poster Advertising - Campaign Archer+Wolf Archer FCB Chicago Poster Advertising - Campaign Radio Flyer Travel Posters Juniper Park\TBWA Communications / Toronto Poster Advertising - Campaign Miller Lite Lite Originals SHISEIDO / Tokyo Poster Advertising - Campaign SHISEIDO Makeup Tools TBWA INDIA / Mumbai Poster Advertising - Campaign TBWA\INDIA Zoobar Pet Friendly Bar Dentsu + SUMOGIRLS 82 Amana + Press / Print Advertising - Single Hokkoku Shimbun TECHNIQUES Taki Corporation / Tokyo AlmapBBDO / Sao Paulo Press / Print Advertising - Campaign Alpargatas Made of Brazilian Summer Amber China / Shanghai + ASD Ammeloo Chef's Edition Knife Press / Print Advertising - Campaign ChopChop 2.0 Campaign Illusion Bangkok series
    [Show full text]
  • 2019 Megabrands Table of Contents
    2019 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2019 Top 100 OOH Advertisers III. 2019 Top 100 Overall Advertisers IV. 2019 Agency List - Top 100 OOH Advertisers V. 2019 Agency List - Top 100 Overall Advertisers VI. OOH Agencies & Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2019 2019 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC LOCAL SERVICES & AMUSEMENTS 435,139.6 24.5% 1 403,806.8 1 31,332.8 7.8% RETAIL 174,055.8 9.8% 2 175,932.4 2 -1,876.6 -1.1% MEDIA & ADVERTISING 163,399.3 9.2% 3 144,097.0 3 19,302.3 13.4% PUBLIC TRANSPORT, HOTELS & RESORTS 124,325.6 7.0% 4 122,314.9 5 2,010.7 1.6% RESTAURANTS 115,445.2 6.5% 5 130,692.7 4 -15,247.5 -11.7% FINANCIAL 106,564.8 6.0% 6 100,532.8 6 6,032.0 6.0% INSURANCE & REAL ESTATE 103,012.6 5.8% 7 87,128.4 8 15,884.2 18.2% GOVERNMENT, POLITICS & ORGS 94,132.2 5.3% 8 92,155.1 7 1,977.1 2.1% AUTOMOTIVE DEALERS & SERVICES 74,595.4 4.2% 9 75,399.6 9 -804.2 -1.1% SCHOOLS, CAMPS & SEMINARS 69,267.1 3.9% 10 70,373.0 10 -1,105.9 -1.6% Total Top Ten Categories 1,459,937.6 82.2% 1,402,432.7 57,504.9 Total 2019 January - March OOH Expenditures $1,776,079,816 Overall Percentage Change January - March '19 vs '18 6.0% Source: Kantar Media, OAAA - May 2019 Prepared by the Out of Home Advertising Association of America 2019 April -
    [Show full text]
  • Part 3 of 4 A1
    4A’S SPECIAL ADVERTISING SECTION PART 3 OF 4 ADWEEK | AUGUST 21, 2017 A1 4A’S SPECIAL ADVERTISING SECTION IMPACTING ADVERTISING TODAY AND CHANGING THE WAY WE SEE THE INDUSTRY TOMORROW To celebrate its centennial, the 4A’s has named 100 People Who Make Advertising Great, recognizing a diverse and distinguished group that represents the best of the industry, across all levels and disciplines. The group will be fêted at the 4A’s 100th Anniversary Gala, a benefit for the 4A’s Foundation, on September 27 in NYC. This is the third of four issues where we’re revealing the list: Exceptional professionals, industry leaders and rising stars who are leaving their mark —from creating great work and driving great culture to inspiring greatness in others. Open to all employees of U.S.-based agencies and industry associations, hundreds were nominated by their peers, associates and colleagues. The final list was selected by an esteemed panel of 13 industry players who also represent diversity of experience. View the full list at aaaa.org/100th. The final edition will run on September 4. AARON SHAPIRO JESSICA TOYE CEO SENIOR ART DIRECTOR HUGE J. WALTER THOMPSON NY Shapiro seems to live by his agency’s In just her first year at JWT, Toye has made impactful and award-winning tagline: “Make Something You Love.” work, such as creating “The Unsafety Check” for Black Lives Matter and Since he started leading the charge, designing an original typeface for The News Literacy Project. Her thoughts Huge has morphed from small startup on what will make for a successful future? “Budgets are getting lower and to global agency with 1,500 employees in 14 offices attention spans are getting shorter,” she says.
    [Show full text]
  • Digital Marketing: Understanding Opportunities and Devising Strategies
    UCD Michael Smurfit Graduate Business School Carysfort Avenue Blackrock Co Dublin GLOBAL NETWORK IMMERSION WEEK Digital Marketing: Understanding Opportunities and Devising Strategies UCD Michael Smurfit Graduate Business School DUBLIN 2013 1 CONTENTS A WORD FROM THE PROGRAMME DIRECTOR 3 BACKGROUND ON UCD 4 PROGRAMME SCHEDULE 5 ACADEMIC TEAM 8 PROGRAMME DESCRIPTION 11 CONTINUOUS ASSESSMENT 15 Group Project 15 Individual Project (Learning Journal) 16 GRADING SYSTEM 21 CODE OF PRACTICE FOR PARTICIPANTS 22 SMURFIT SCHOOL INFORMATION 22 2 A WORD FROM THE PROGRAMME DIRECTOR October 2013 Dear Students, I welcome you to Global Network Immersion Week on “Digital Marketing: Understanding Opportunities and Devising Strategies” at the UCD Smurfit Business School. Digital Technologies and the Internet have dramatically changed the way that businesses identify, communicate with, and sell to customers. The rapid replacement of traditional media by social networking sites, mobile applications, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capture and capitalise on the opportunities of an enormous audience through digital channels. The immersion week in Dublin, “the digital capital of Europe,” will allow participants to understand consumer behaviour changes, digital marketing communications opportunities and digital business models and strategies. The programme that we have put together includes in-depth academic knowledge, company visits, guest- speakers, case study and group assignments. Also we are proud to introduce you to the Leadership Speaker Series which you will gain insight about in the programme schedule on page 5 of this handbook. The Leadership Speaker Series features thought leaders in the digital industry.
    [Show full text]
  • Pepsi-Lipton Brisk
    9-512-011 R E V : FEBRUARY 3, 2012 T H A L E S S . TEIXEIRA ALISON CAVERLY Pepsi-Lipton Brisk In September 2010, Mary Barnard and Marisol Tamaro returned to their offices at Pepsi Headquarters after a meeting with their new advertising agency. Mekanism had just been hired to work on the re-launch of Brisk Iced Tea, a brand that had had its glory days in the ‘90’s and later had become stagnant. As of 2009, Brisk sales were rising and it attained a 10% market share in the fast growing ready-to-drink tea category, despite having virtually no advertising support. Pepsi decided that it would start investing heavily in the brand in 2011. To start off the year, a spot had been purchased for a Brisk ad to be shown during the Super Bowl, in early February. What Barnard and Tamaro needed to decide was how to carry the advertising momentum in the months following the most viewed sports event in American television. Should they stick with advertising on TV or try out a viral advertising approach in social media? Their budget wouldn’t allow for both media to be used. Barnard, Vice President at PepsiCo and the General Manager of the Pepsi-Lipton Tea Partnership (PLP), owner of Brisk, was in charge of the final decision and conferred with Tamaro, Brand Building Director for Brisk, on what to do. PepsiCo was the second largest food and beverage company in the world. So at $340 million in net revenues in 2009-10, PLP seemed like a drop in the ocean compared to the $10 billion1 from its holding company, the Pepsi Americas Beverages division.
    [Show full text]
  • North America Final Round Jury
    North America Final Round Jury Mauro Alencar Monica Bloom Jonathan Cude Partner & Executive Creative Director SVP, Marketing Partner & Chief Creative Officer DOJO Sundance Channel McKinney Dave Arnold John Boniface Andrew Delbridge Executive Creative Director Chief Operating Officer Partner & Chief Strategy Officer Pereira & O'Dell Draftfcb Canada McKinney Craig Bagno Mark Breene Val DiFebo SVP, Global Creative Strategy SVP & Chief Marketing Officer Chief Executive Officer McCann Erickson Remy Cointreau USA Deutsch NY Seth Bain Brad Brinegar Kevin DiLorenzo President & Founder Chairman & Chief Executive Officer Chief Executive Officer Sequence McKinney OLSON Lisa Baird Kathleen Brookbanks Mike Doherty Chief Marketing Officer President - East President United States Olympic Committee OMD Cole & Weber United Greg Barlow Courtney Buechert Geoff Edwards SVP & Chief Marketing Officer Chief Executive Officer Partner & Executive Creative Director Encyclopedia Britannica Eleven, Inc. DOJO Durk Barnhill Devika Bulchandani Ian Elmer Chief Executive Officer Chief Strategy Officer Senior Vice President Saatchi & Saatchi McCann Millward Brown Adrian Barrow Fred Bullock Donald Evans Head of Planning VP, Marketing - PSG Americas Chief Marketing Officer JWT New York Hewlett-Packard Company Cheesecake Factory Roger Beasley Cheryl Callan Sam Ewen Chief Strategy Officer SVP, Marketing Chief Executive Officer Erwin Penland Weight Watchers International Interference Christoph Becker Julie Cary Tina Exarhos Chief Executive Officer EVP & Chief Marketing Officer
    [Show full text]
  • 2013 One Show Entertainment Finalists by Agency
    260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY 180LA / SANTA MONICA Non-Broadcast – Long Form Expedia Find Your Strength Craft / Technique – Best Direction Expedia Find Your Understanding 72ANDSUNNY / LOS ANGELES Call of Duty: Black Ops II Craft / Technique – Best Editing Activision Publishing "Surprise" Launch Trailer AKQA / SAN FRANCISCO Branded Apps World Wildlife Fund WWF Together ARC WORLDWIDE / CHICAGO Chicago Shakespeare Will and George Come Experiential Theater to Life BBDO / NEW YORK AT&T Brackets by Non-Broadcast – Short-form AT&T Six Year Olds BBDO / ATLANTA Craft / Technique – Best Writing AT&T Work for Will BBDO PROXIMITY BERLIN / DUESSELDORF Experiential BUND Berlin Tree Concert BBDO PROXIMITY DUESSELDORF / DUESSELDORF Best Branded Content Channel Sky Deutschland The talking window BRAND ARC / FIRESTONE Television – Program or Series Toyota Modern Family CHEIL WORLDWIDE / SEOUL How to Share Smart - Film – Documentaries – Shorts Samsung Electronics Insight How to share SMART - Non-Broadcast – Long Form Samsung Electronics Insight Insight - What does your Craft / Technique – Best Editing Samsung Electronics mind see? CLEMENGER BBDO / SYDNEY Branded Apps Skittles Telekinize The Rainbow Experiential TEDx Mimeisthai 1 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY CLM BBDO / BOULOGNE BILLANCOURT Creative Use of Music Supporting a Brand
    [Show full text]
  • North America / Winners
    Awarding Ideas That Work NORTH AMERICA / WINNERS ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS - NORTH AMERICA EFFIES The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most successful marketing communications campaigns in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City. Congratulations to this year’s winners. * Indicates lead agency. AGRICULTURAL/INDUSTRIAL/ AFRICAN-AMERICAN AUTOMOTIVE - AFTERMARKET BUILDING BRONZE SILVER SILVER BRONZE Dark and Lovely Toyota Parts and American Standard Armor All Au Naturale Service “Curl Power” Making Toilets Matter Keep Your Toyota A Toyota The Return of the Armor All Viking SoftSheen-Carson American Standard Toyota Motor Sales Armored AutoGroup Publicis Kaplan Thaler* 22squared* Saatchi & Saatchi LA* DDB California* Bratskeir & Company Source Marketing OMD AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES BRONZE GOLD SILVER SILVER Firestone Cadillac Mercedes-Benz Toyota Drive a Firestone Cadillac ATS vs the World Moving cars and changing Tundra Endeavour minds on Instagram Bridgestone Americas Tire Cadillac Mercedes-Benz Toyota Motor Sales Operations Leo Burnett/Arc Worldwide* Fallon* Razorfish* Saatchi & Saatchi LA* Optimedia Carat Toyota PR Razorfish GolinHarris AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRONZE BRONZE SILVER SILVER Ford Pantene Tanqueray MiO Take The C-MAX Hybrid Pantene Weather Program Tonight We Tanqueray MiO Challenge Ford Motor Company Procter & Gamble Diageo Kraft Canada Inc.
    [Show full text]
  • Shopper Marketing / Finalists & Winners
    Awarding Ideas That Work SHOPPER MARKETING / FINALISTS & WINNERS In partnership with: ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. WINNERS The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective shopper marketing campaigns from manufacturers and retailers in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer. Award levels – gold, silver and bronze – will be announced and presented at the Path to Purchase Institute’s Shopper Marketing Summit Awards Celebration on March 25, 2014. Congratulations to this year’s winners. * Indicates lead agency. MANUFACTURER: AWARENESS/TRIAL American Express Canada Cottonelle Pantene Cloud 10 - Revitalizing the Airport Cottonelle - Better Together Pantene Weather Program as an acquisition channel American Express Bank of Canada Kimberly-Clark Procter & Gamble Ogilvy & Mather* Geometry Global* Leo Burnett/Arc Worldwide* High Road Communications Tris3ct Starcom MediaVest Group* Greater Toronto Airport Authority Ketchum Grey Group Mindshare Mindshare DeVries Global Biggs-Gilmore MANUFACTURER: MULTI-BRAND SHOPPER SOLUTION MANUFACTURER: NEW PRODUCT/SERVICE INTRODUCTION Crest Pro Health Coca-Cola Toothpaste
    [Show full text]