2013 One Show Entertainment Finalists by Agency
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260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY 180LA / SANTA MONICA Non-Broadcast – Long Form Expedia Find Your Strength Craft / Technique – Best Direction Expedia Find Your Understanding 72ANDSUNNY / LOS ANGELES Call of Duty: Black Ops II Craft / Technique – Best Editing Activision Publishing "Surprise" Launch Trailer AKQA / SAN FRANCISCO Branded Apps World Wildlife Fund WWF Together ARC WORLDWIDE / CHICAGO Chicago Shakespeare Will and George Come Experiential Theater to Life BBDO / NEW YORK AT&T Brackets by Non-Broadcast – Short-form AT&T Six Year Olds BBDO / ATLANTA Craft / Technique – Best Writing AT&T Work for Will BBDO PROXIMITY BERLIN / DUESSELDORF Experiential BUND Berlin Tree Concert BBDO PROXIMITY DUESSELDORF / DUESSELDORF Best Branded Content Channel Sky Deutschland The talking window BRAND ARC / FIRESTONE Television – Program or Series Toyota Modern Family CHEIL WORLDWIDE / SEOUL How to Share Smart - Film – Documentaries – Shorts Samsung Electronics Insight How to share SMART - Non-Broadcast – Long Form Samsung Electronics Insight Insight - What does your Craft / Technique – Best Editing Samsung Electronics mind see? CLEMENGER BBDO / SYDNEY Branded Apps Skittles Telekinize The Rainbow Experiential TEDx Mimeisthai 1 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY CLM BBDO / BOULOGNE BILLANCOURT Creative Use of Music Supporting a Brand ALB Golden Chains CREATIVE ARTISTS AGENCY / LOS ANGELES Promos – Trailer / Film Coca-Cola The Polar Bears Movie CURIOUS FILM / SYDNEY Television – Specials or One-time MTV Exit A Simple Plan Screenings DDB / NEW YORK Hashtag Killer: Non-Broadcast – Short-form Water is Life #FirstWorldProblems Anthem Experiential NYC Ballet Faile Case Study Innovation in Branded Content Water is Life Hashtag Killer Case Study DDB TRIBAL GROUP / DÜSSELDORF Television – Specials or One-time Deutsche Telekom Move On Screenings DENTSU / TOKYO Craft / Technique – Best Animation Panasonic Eco Technology DIGITAL KITCHEN / CULVER CITY Television – Specials or One-time AT&T U-Verse Soldiers to Summits Screenings DOJO / SAN FRANCISCO Gaming – Online Gaming DOJO/Abductionary Abductionary DRAFTFCB NEW ZEALAND / AUCKLAND SPCA / MINI New Non-Broadcast – Short-form Driving Dogs Zealand SPCA / MINI New Custom Content – Single Driving Dogs Zealand DRAFTFCB / SAN FRANCISCO Make Haste Slowly: The Film – Documentaries – Features Kikkoman Kikkoman Creed Category Client Title 2 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY F/NAZCA SAATCHI & SAATCHI / SÃO PAULO Craft / Technique – Best Editing Leica Store Sao Paulo Soul FALLON / MINNEAPOLIS Cadillac ATS vs The World Promos – Trailer / Film Cadillac Trailer GRIP LIMITED / TORONTO Labatt Breweries of Film – Theatrical and DVD Releases The Movie out Here Canada Labatt Breweries of User Generated Content The Movie out Here Canada HAVAS SPORTS & ENTERTAINMENT / MADRID Gaming – Console and PC Gaming Konami Enter the Game HILL HOLLIDAY / BOSTON Innovation in Branded Content Newsweek Mad Men IRELAND/DAVENPORT / JOHANNESBURG Promos – Television Fox The Confession JOHANNES LEONARDO / NEW YORK Innovation in Branded Content Google Project Re: Brief JOHN ST. / TORONTO Experiential Stanfield's The Gitchikker JWT / NEW YORK Custom Content – Single Macy's Yes, Virginia The Musical JWT / SAN JUAN Banco Popular de Creative Use of Music Supporting a Brand The Most Popular Song Puerto Rico LAIKA/HOUSE / PORTLAND Motion Graphics – Title Sequences – ParaNorman End Credit LAIKA Entertaiment Television and Film Sequence LEAGAS DELANEY / HAMBURG Creative Use of Music Supporting a Brand Followfish tunatunes 3 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY LEO BURNETT / CHICAGO Best Branded Content Channel P&G Secret Mean Stinks LEO BURNETT / NEW YORK Village Voice Experiential New York Writes Itself Newspaper Village Voice User Generated Content New York Writes Itself Newspaper LEO BURNETT / TORONTO Experiential Raising The Roof The Street House LOWE ROCHE / TORONTO Craft / Technique – Best Animation Type Books The Joy of Books MARCEL / PARIS Craft / Technique – Best Animation Cartier L'Odyssée MCCANN ERICKSON / NEW YORK Film – Theatrical and DVD Releases Nikon, Inc. Broken Night The Verizon COLOR Live Branded Apps Verizon Wireless Broadcast Application Best Branded Content Channel General Mills Nature Valley Trail View MCCANN / MELBOURNE Non-Broadcast – Short-form Metro Trains Dumb Ways To Die Creative Use of Music Supporting a Brand Metro Trains Dumb Ways To Die MEDIACOM / NEW YORK Television – Reality / Unscripted Volkswagen The Beetle Shark Cage MEKANISM / SAN FRANCISCO Gaming – Console and PC Gaming PepsiCo Brisksaber MISTRESS / VENICE Non-Broadcast – Long Form Mattel Inc Hot Wheels For Real Part II MOTHER / LONDON Gaming – Console and PC Gaming The Ministry of Letters The Singing Alphabet MTV / NEW YORK Custom Content – Co-Promotions Sony Pictures, MTV 21 Jump Street - Stakeout 4 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY NAKED COMMUNICATIONS SWEDEN / STOCKHOLM Branded Apps Norton Top Search Result OGILVY / MOUNTAIN VIEW Film – Documentaries – Shorts Dove Real Beauty Sketches OGILVY & MATHER / CAPE TOWN Gaming – Console and PC Gaming Volkswagen Street Quest OGILVY BEIJING LAB / BEIJING Gaming – Console and PC Gaming GM Encore Hide 'n' Seek OGILVYONE WORLDWIDE / ATHENS Film – Theatrical and DVD Releases Mondelez International Lacta - Love in the end PEREIRA & O’DELL / SAN FRANCISCO LEGO Super Heroes Gaming – Console and PC Gaming LEGO Systems Movie Maker Snoop Dogg King Size Custom Content – Single Rolling Words Slim Rolling Papers The Beauty Inside, Craft / Technique – Best Direction Intel + Toshiba Episode 1 Craft / Technique – Best Writing Scrabble Letters in their own words The Beauty Inside, Craft / Technique – Best Writing Intel + Toshiba Episode 1 PROXIMITY CHINA / GOODSTEIN & PARTNERS / BEIJING Volskawagen Group User Generated Content Hover Car China RKCR Y&R / LONDON Motion Graphics – Title Sequences – BBC Sport Stadium UK Television and Film SAATCHI & SAATCHI / DÜSSELDORF Senckenberg World of Experiential The Big Bones Expert Biodiversity SAATCHI & SAATCHI / LOS ANGELES Toyota Motor Sales, Tundra Endeavour Non-Broadcast – Long Form USA "Ultimate Journey" Toyota Motor Sales, Tundra Endeavour Web Best Branded Content Channel USA Page 5 260 FIFTH AVE 2ND FL THE ONE CLUB NEW YORK NY 10001 T 212 979 1900 [email protected] ONECLUB.ORG 2013 ONE SHOW ENTERTAINMENT FINALISTS BY AGENCY SERVICEPLAN / MUNICH Creative Use of Music Supporting a Brand LEGO LEGO Builders of Sound SID LEE / PARIS Promos – Trailer / Film UBISOFT Assassin's creed III - RISE TBWA CHIAT DAY / LOS ANGELES Television – Reality / Unscripted Nissan GT Academy USA Season 2 Custom Content – Co-Promotions Nissan Heisman House Craft / Technique – Best Direction Pepsi Test Drive TBWA\CHIAT\DAY / NEW YORK Craft / Technique – Best Editing Jameson Iron Horse THE GW MEDICAL FACULTY ASSOCIATES / WASHINGTON The GW Medical Film – Documentaries – Shorts Let Us Begin Faculty Associates THE MARTIN AGENCY / TOOL / RICHMOND The JFK Presidential Film – Documentaries – Shorts Clouds Over Cuba Library & Museum The JFK Presidential Non-Broadcast – Long Form Clouds Over Cuba Library & Museum TOOL / SANTA MONICA Branded Apps Help Remedies Help I Have the Flu UBISOFT MONTPELLIER / PARIS Craft / Technique – Best Animation UBISOFT ZOMBIU VIMN MTV WORLD DESIGN STUDIO / MILAN Motion Graphics – Title Sequences – VIMN MTV World MTV EMA 2012 Television and Film Design Studio Milan VIMN MTV World Motion Graphics – Network ID MTV GROUP HUG Design Studio Milan WIEDEN + KENNEDY / PORTLAND Gaming – Online Gaming Old Spice Dikembe Mutombo Creative Use of Music Supporting a Brand Old Spice Muscle Music User Generated Content Old Spice Muscle Music WIEDEN+KENNEDY / NEW YORK Film – Documentaries – Features ESPN Team Spirit 6.