Awards United States
UNITED STATES / WINNERS
AWARDS UNITED STATES
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. WINNERS
Effie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City. Congratulations to this year’s winners. * Indicates lead agency
AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES BRONZE SILVER BRONZE IBM Land Rover Subaru
“Model Factory” Turns IBM from Range Rover Sport Dragon Challenge Subaru Crosstrek - Amazon Infiltration Outsider to Influencer
IBM Jaguar Land Rover Subaru of America
Ogilvy* Spark44* Carmichael Lynch* GroupM (EightBar) Carnage Amazon Big Buoy
BEAUTY BEVERAGES - ALCOHOL SILVER BRONZE BRONZE BRONZE European Wax Center COVERGIRL Bud Light Modelo
It’s Time to #AxThePinkTax I Am What I Make Up Dilly Dilly A Renewed Fighting Spirit
European Wax Center Coty AB InBev Constellation Brands
Pereira O’Dell* Droga5* Wieden+Kennedy New York* Ogilvy* SwellShark* MMC 3PM Agency Horizon Media DKC Zenith Laundry Service
BRAND EXPERIENCE: LIVE GOLD SILVER National Down Syndrome Society National Safety Council
National Down Syndrome Society, C21 Dinner Prescribed to Death
National Down Syndrome Society National Safety Council
Saatchi & Saatchi New York* Energy BBDO* Tool PHD Cosmo Street Ketchum Beacon Street Studios
2 2019 EFFIE AWARDS / UNITED STATES / WINNERS BRANDED CONTENT BUSINESS-TO-BUSINESS GOLD BRONZE BRONZE BRONZE Tourism Australia Pearle Vision Verizon Mitsubishi Electric
Dundee: A Tourism Putting The Care Back Answering the Call Tallest Building on Campaign In Disguise In Eye Care the Internet
Tourism Australia Luxottica Verizon Mitsubishi Electric
Droga5* Energy BBDO* McCann New York* MRM // McCann West* Universal McCann OMD* R/GA Loica Kovert Creative Weber Shandwick We Like Small VM1
CARPE DIEM - PRODUCTS GOLD SILVER BRONZE BRONZE Tide Johnnie Walker Chicago Sun-Times FM Global
It’s A Tide Ad Jane Walker: Walking Towards The Blank Page FM Global Earthquake Gender Equality in America Simulator
Procter & Gamble Diageo North America Chicago Sun-Times FM Global
Saatchi & Saatchi New York* Anomaly* Ogilvy* Ogilvy* Hearts & Science Hunter Public Relations SYZYGY XR/Ars Thanea Taylor Strategy Carat Hogarth MKTG Starpower LLC MMC Force Majeure
CARPE DIEM - SERVICES SILVER SILVER BRONZE Christie’s IHOP National Safety Council
$450 Million: Selling Da Vinci’s IHOb Prescribed to Death Salvator Mundi
Christie’s New York IHOP National Safety Council
Droga5* Droga5* Energy BBDO* Initiative PHD DeVries Global Ketchum
CORPORATE REPUTATION CULTURE & THE ARTS SILVER BRONZE BRONZE McDonald’s McDonald’s Christie’s
Hacer The Flip $450 Million: Selling Da Vinci’s Salvator Mundi
McDonald’s McDonald’s Christie’s New York
Alma DDB* We Are Unlimited* Droga5* Eventus Boden PR OMD
3 2019 EFFIE AWARDS / UNITED STATES / WINNERS DAVID VS. GOLIATH SILVER BRONZE Tobacco Free Florida Freshpet
Tobacco Is No Joke Letters in Motion
Tobacco Free Florida Freshpet
Alma DDB* Terri & Sandy* Golin Prospero Consulting OMD Generator Media + Analytics Digital Surgeons Explosure Media
ENGAGED COMMUNITY GOLD SILVER BRONZE Supercell Clash of Clans Xbox Samsung
Celebrating An Unlikely Hero How to Survive the Zombie Samsung Note9 x Fortnite Apocalypse
Supercell Microsoft Samsung Electronics America, Inc.
Barton F. Graf* 215 McCann* R/GA New York* Psyop Carat Starcom Publicis Media, Sports & Entertainment Wasserman
ENTERTAINMENT & SPORTS GOLD SILVER BRONZE BRONZE WNBA Minecraft Intel Madden NFL 19
Take A Seat, Take A Stand Coral Crafters 2018 Winter Olympics: Madden NFL 19 Launch - Experience the Moment Make Your Play Campaign
WNBA Microsoft Intel EA Sports
Edelman* 215 McCann* Agency Inside* Johannes Leonardo* mcgarrybowen
FASHION FINANCE SILVER GOLD GOLD BRONZE adidas Originals Bank of the West E*TRADE Bank of America
Original Is Never Finished Unfund/Fund “DON’T GET MAD, Friends Again GET E*TRADE”
adidas Bank of the West E*Trade Financial Corporation Bank of America
Johannes Leonardo* the community san francisco* MullenLowe U.S.* GroupeConnect* Wavemaker ASSEMBLY Starcom* Burson Cohn & Wolfe
4 2019 EFFIE AWARDS / UNITED STATES / WINNERS FITNESS & WELLNESS HOME FURNISHINGS & APPLIANCES BRONZE GOLD BRONZE Peloton JennAir The Home Depot
Bringing It Home at the Winter Olympics Bound By Nothing Built-In Pins
Peloton JennAir The Home Depot
Mekanism* Digitas* 22squared* Darkhorse* 22Pictures MSL Group
HOUSEHOLD SUPPLIES & SERVICES INTERNET & TELECOM GOLD BRONZE SILVER Tide Lysol Sprint
It’s A Tide Ad What It Takes To Protect Fútbol Mode
Procter & Gamble Reckitt Benckiser Sprint
Saatchi & Saatchi New York* McCann New York* Alma DDB* Hearts & Science M8, an iProspect Company* Taylor Strategy Horizon Media MKTG Prize Logic MMC FRUKT APC Collective Inc.
MEDIA & ENTERTAINMENT COMPANIES MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
SILVER SILVER BRONZE BRONZE OkCupid Sol Pantene Procter & Gamble
OkCupid: DTF Shine Your Way Pantene Gold Series Tour Talking the Talk: P&G Black-ish Integration
OkCupid MillerCoors Procter & Gamble Procter & Gamble
Wieden+Kennedy New York* Alma DDB* Leo Burnett/Arc* BBDO New York* SwellShark* Complex Media Hearts & Science Small Girls PR Leo Burnett/Arc Egami Giant Noise PR Soulsight Allison + Partners PR ICF Next KWT Global
MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES PACKAGED FOOD
BRONZE GOLD BRONZE McDonald’s Gerber Vital Farms
Hacer Anything for Baby BullSh*t Free Eggs
McDonald’s Gerber Vital Farms
Alma DDB* Terri & Sandy* Preacher* Eventus Ogilvy* Haberman Boden PR Edible krupa OMD Hornall Anderson The Door Hogarth Women’s Marketing
5 2019 EFFIE AWARDS / UNITED STATES / WINNERS PET CARE RENAISSANCE BRONZE BRONZE BRONZE BRONZE Fresh Step Freshpet Chevrolet COVERGIRL
Fresh Step Clean Paws Letters in Motion Shattering Perceptions I Am What I Make Up
The Clorox Company Freshpet Chevrolet Coty
mcgarrybowen* Terri & Sandy* Commonwealth // McCann* Droga5* AKQA Prospero Consulting MMC OMD Generator Media + Analytics Zenith TPN Retail Digital Surgeons Purple Door Communications Explosure Media
RESTAURANTS RETAIL GOLD GOLD BRONZE IHOP Taco Bell The Honey Baked Ham Company
IHOb Web of Fries Attracting Modern Hosts To A Classic Holiday Brand
IHOP Taco Bell The Honey Baked Ham Company
Droga5* Deutsch LA* BBDO Atlanta* Initiative Spark DeVries Global Edelman
SEASONAL MARKETING - PRODUCTS SEASONAL MARKETING - SERVICES SILVER BRONZE BRONZE Lysol Mucinex Jackson Hole Travel and Tourism
What It Takes To Protect #SuperSickMonday Stay Wild
Reckitt Benckiser Reckitt Benckiser Jackson Hole Travel & Tourism Board
McCann New York* McCann New York* Colle McVoy* McCann Health New York DeVries Global DNA Communications Aegis Innov8
SMALL BUDGETS - PRODUCTS GOLD SILVER BRONZE Chicago Sun-Times Minecraft Burger King
The Blank Page Coral Crafters Prom King
Chicago Sun-Times Microsoft Burger King
Ogilvy* 215 McCann* MullenLowe U.S.*
6 2019 EFFIE AWARDS / UNITED STATES / WINNERS SMALL BUDGETS - SERVICES - BRANDS GOLD BRONZE Christie’s BurgerFi
$450 Million: Selling Da Vinci’s Salvator Mundi Burgers For Every 1
Christie’s New York BurgerFi
Droga5* Partners + Napier* Dean Alexander Photography
SMALL BUDGETS - SERVICES - NON-PROFIT GOLD SILVER BRONZE Team Gleason National Safety Council Cook County Health
Robocalls from Humans Prescribed to Death The Tiniest Listing
Team Gleason National Safety Council Cook County Health & Hospitals System
Ogilvy* Energy BBDO* Ogilvy* PHD Cutters Studios Ketchum Eyepatch Production Company
SNACKS & DESSERTS GOLD BRONZE BRONZE Kellogg’s Rice Krispies Treats Doritos Tostitos
Write-on Wrappers Doritos Blaze vs. MTN DEW ICE Lucky Bags
The Kellogg Company Frito-Lay North America, Inc. Frito-Lay North America, Inc.
Leo Burnett/Arc* Goodby Silverstein & Partners* Goodby Silverstein & Partners* Starcom* OMD OMD Google Ketchum Ketchum Krispr Reset Content Genesco Sports Enterprises The Mill
SOFTWARE & APPS SILVER SILVER BRONZE BRONZE Google Cloud Google Cloud IBM MailChimp
Ask the Cloud Know What Your Data Knows Owning “Smart” Applied The Brain for Business
Google Cloud Google Cloud IBM MailChimp
MullenLowe U.S.* Eleven, Inc.* Ogilvy* Droga5* MullenLowe Open PHD GroupM (EightBar) Essence Gentleman Scholar Cloneless
7 2019 EFFIE AWARDS / UNITED STATES / WINNERS SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES SILVER BRONZE SILVER BRONZE KFC Diet Dr Pepper U.S. Centers for Disease truth Control and Prevention
The Return of Colonel One Lil’ Man, Four Big Years Tips From Former Smokers Be the Generation that Ends Sanders Smoking and #FinishIt
KFC Keurig Dr Pepper U.S. Centers for Disease Control Truth Initiative and Prevention
Wieden+Kennedy* Deutsch LA* Arnold Worldwide* 72andSunny* Edelman Initiative Plowshare Ketchum Emanate Golin ASSEMBLY MEC New York Spark Foundry
TRANSPORTATION TRAVEL & TOURISM SILVER GOLD BRONZE JetBlue Tourism Australia Tennessee Department of Tourist Development
Pie In The Sky Dundee: A Tourism Campaign The Colorblind Viewer in Disguise
JetBlue Airways Tourism Australia Tennessee Department of Tourist Development
MullenLowe U.S.* Droga5* VMLY&R* MullenLowe Mediahub U.S. Universal McCann Plan A Films Kovert Creative
YOUTH MARKETING SILVER BRONZE FDA’s The Real Cost Ad Council
Don’t Search It Seize the Awkward
FDA Center for Tobacco Products Ad Council
FCB New York* Droga5* Initiative
8 2019 EFFIE AWARDS / UNITED STATES / WINNERS HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: NON-PROFIT HEALTHCARE - OTC GOLD BRONZE BRONZE National Safety Council Make-A-Wish Illinois Excedrin
Prescribed to Death Make-A-Wish “Hope is Medicine” Excedrin Works
National Safety Council Make-A-Wish GSK Consumer Healthcare
Energy BBDO* gyro* Weber Shandwick* PHD PHD Ketchum Epsilon Hogarth
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE SERVICES BRONZE SILVER SILVER SpeakENDO Cook County Health MedExpress
SpeakENDO Campaign The Tiniest Listing Fail Fearlessly
AbbVie Cook County Health & Hospitals System MedExpress
FCB Health New York* Ogilvy* Fitzco* Spark Foundry Cutters Studios Jukin Media Intouch Solutions Chicago Eyepatch Production Company Publicis Health Media
9 2019 EFFIE AWARDS / UNITED STATES / WINNERS MEDIA EFFIES
DATA-DRIVEN MEDIA CONTENT PARTNERSHIPS BRONZE BRONZE IHOP Cheerios
Liberating A Legacy Pancake Brand Beyond Breakfast One Million Acts of Good
IHOP General Mills
Initiative* Mindshare* Droga5 The Ellen DeGeneres Show DeVries Global 72andSunny
MEDIA IDEA GOLD SILVER BRONZE BRONZE Tourism Australia Mucinex Burger King Wingstop
Dundee: The Son of a #SuperSickMonday Turning Their Tweets 4/20 High-Atus Legend Returns Home Against Them
Tourism Australia Reckitt Benckiser Burger King Wingstop
UM Australia* McCann New York* MullenLowe U.S.* Starcom* Droga5 McCann Health New York Barkley* Universal McCann DeVries Global DNA Communications Aegis Innov8
MEDIA INNOVATION - MEDIA INNOVATION - EXISTING CHANNEL NEW CHANNEL CREATION SILVER BRONZE BRONZE Living Wine Labels Chicago Sun-Times Wendy’s
Living Wine Labels The Blank Page webeefin?
Treasury Wine Estates Chicago Sun-Times The Wendy’s Company
J. Walter Thompson San Francisco* Ogilvy* VMLY&R* J. Walter Thompson Melbourne* Six Course, Incorporated* Tactic Spark Foundry Ketchum
10 2019 EFFIE AWARDS / UNITED STATES / WINNERS The Media Effies are Proudly Sponsored by POSITIVE CHANGE EFFIES In collaboration with the World Economic Forum
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS SILVER SILVER BRONZE National Geographic AT&T It Can Wait Johnnie Walker
Planet or Plastic? It Can Wait: The Faces of Jane Walker: Walking Towards Gender Distracted Driving Equality in America
National Geographic AT&T Diageo North America
McCann New York* BBDO New York* Anomaly* Hearts & Science Hunter Public Relations Carat Starpower LLC Force Majeure
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT GOLD GOLD SILVER Grads of Life WeCounterHate National Down Syndrome Society
7-Second Resumes WeCounterHate National Down Syndrome Society, C21 Dinner Grads of Life Life After Hate Ad Council National Down Syndrome Society
22squared* POSSIBLE - Seattle* Saatchi & Saatchi New York* Spredfast Tool Hearby Sound Cosmo Street Beacon Street Studios
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT BRONZE BRONZE Ad Council Street Grace
Seize the Awkward Suburban Horror Story
Ad Council Street Grace
Droga5* BBDO Atlanta* Spitfire Studios Ketchum
11 2019 EFFIE AWARDS / UNITED STATES / WINNERS SHOPPER MARKETING EFFIES
The Shopper Marketing Effies honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective manufacturers and retailers in the United States. After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer. Award levels – gold, silver and bronze – were announced and presented at the Path to Purchase Institute’s Shopper Marketing Celebration at the P2PSummit on May 16, 2019. Winners were also recognized at the 50th Annual Effie Awards United States Gala on May 30, 2019.
Congratulations to this year’s winners. * Indicates lead agency
CATEGORY/AISLE EVOLUTION CHALLENGER BRAND SOLUTION E-COMMERCE MULTI-BRAND SHOPPER SOLUTION SILVER GOLD BRONZE GOLD Xfinity Supreme Source Procter & Gamble Diageo
Xfinity Retail Transformation Supreme Source 10-Day Boxed.com Olympics Diageo Pretty Simple Drinks Detox Pet Program
Comcast/XFINITY American Pet Nutrition Procter & Gamble Diageo North America
FCB/RED* The Mars Agency* Blue Chip Marketing Worldwide* TracyLocke* Chute Gerdeman DMH Strange Loop
MULTI-RETAILER PROGRAM SILVER SILVER BRONZE BRONZE Diet Coke Pop-Tarts Aidells, Ball Park, Hillshire RITZ Cracker Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon
because I can. Pop-Tarts Destiny 2 Master Your Summer Top Your RITZ Promotion
The Coca-Cola Company The Kellogg Company Tyson Foods Mondele¯z International
Geometry (New York)* The Integer Group* IN Connected Marketing* Geometry (New York)* Geometry (Chicago)* Activision Geometry (Chicago)* HelloWorld Starcom VaynerMedia
NEW PRODUCT/SERVICE INTRODUCTION GOLD BRONZE LUMIFY OREO Cookies
Recharging Redness Relievers in a Beautiful Way OREO Mint Hot Chocolate at 7-Eleven
Bausch + Lomb Mondele¯z International
Blue Chip Marketing Worldwide* Phoenix Creative Co.* Barker Advertising 7-Eleven, Inc. The Lane Communications Group Wavemaker Helen & Gertrude
In partnership with: Proudly sponsored by:
12 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS OMNI-CHANNEL SHOPPER EXPERIENCE SEASONAL/EVENT GOLD SILVER SILVER BRONZE Diageo RITZ Cracker RITZ Cracker Vicks
Diageo Pretty Simple Drinks Lowes Foods Pair Your RITZ Top Your RITZ Vicks Cold, Cough, Flu 2017-2018
Diageo North America Mondele¯z International Mondele¯z International Procter & Gamble
TracyLocke* Geometry (New York)* Geometry (New York)* Saatchi & Saatchi X* Geometry (Chicago)* Geometry (Chicago)* VaynerMedia VaynerMedia
SINGLE-RETAILER PROGRAM: MASS MERCHANTS GOLD SILVER BRONZE Axe Colgate Cheerios
Axe Start His Journey Colgate Save Water at Walmart Cheerios Moments of Good
Unilever Colgate-Palmolive General Mills
Team Unilever Shopper* Geometry* Shopperworks* Geometry* Red Fuse Geometry* Mirum Shopper Communications* Mindshare WestRock Vimby Burson Cohn & Wolfe
In partnership with: Proudly sponsored by:
13 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS