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Awards United States UNITED STATES / WINNERS AWARDS UNITED STATES ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. WINNERS Effie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City. Congratulations to this year’s winners. * Indicates lead agency AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES BRONZE SILVER BRONZE IBM Land Rover Subaru “Model Factory” Turns IBM from Range Rover Sport Dragon Challenge Subaru Crosstrek - Amazon Infiltration Outsider to Influencer IBM Jaguar Land Rover Subaru of America Ogilvy* Spark44* Carmichael Lynch* GroupM (EightBar) Carnage Amazon Big Buoy BEAUTY BEVERAGES - ALCOHOL SILVER BRONZE BRONZE BRONZE European Wax Center COVERGIRL Bud Light Modelo It’s Time to #AxThePinkTax I Am What I Make Up Dilly Dilly A Renewed Fighting Spirit European Wax Center Coty AB InBev Constellation Brands Pereira O’Dell* Droga5* Wieden+Kennedy New York* Ogilvy* SwellShark* MMC 3PM Agency Horizon Media DKC Zenith Laundry Service BRAND EXPERIENCE: LIVE GOLD SILVER National Down Syndrome Society National Safety Council National Down Syndrome Society, C21 Dinner Prescribed to Death National Down Syndrome Society National Safety Council Saatchi & Saatchi New York* Energy BBDO* Tool PHD Cosmo Street Ketchum Beacon Street Studios 2 2019 EFFIE AWARDS / UNITED STATES / WINNERS BRANDED CONTENT BUSINESS-TO-BUSINESS GOLD BRONZE BRONZE BRONZE Tourism Australia Pearle Vision Verizon Mitsubishi Electric Dundee: A Tourism Putting The Care Back Answering the Call Tallest Building on Campaign In Disguise In Eye Care the Internet Tourism Australia Luxottica Verizon Mitsubishi Electric Droga5* Energy BBDO* McCann New York* MRM // McCann West* Universal McCann OMD* R/GA Loica Kovert Creative Weber Shandwick We Like Small VM1 CARPE DIEM - PRODUCTS GOLD SILVER BRONZE BRONZE Tide Johnnie Walker Chicago Sun-Times FM Global It’s A Tide Ad Jane Walker: Walking Towards The Blank Page FM Global Earthquake Gender Equality in America Simulator Procter & Gamble Diageo North America Chicago Sun-Times FM Global Saatchi & Saatchi New York* Anomaly* Ogilvy* Ogilvy* Hearts & Science Hunter Public Relations SYZYGY XR/Ars Thanea Taylor Strategy Carat Hogarth MKTG Starpower LLC MMC Force Majeure CARPE DIEM - SERVICES SILVER SILVER BRONZE Christie’s IHOP National Safety Council $450 Million: Selling Da Vinci’s IHOb Prescribed to Death Salvator Mundi Christie’s New York IHOP National Safety Council Droga5* Droga5* Energy BBDO* Initiative PHD DeVries Global Ketchum CORPORATE REPUTATION CULTURE & THE ARTS SILVER BRONZE BRONZE McDonald’s McDonald’s Christie’s Hacer The Flip $450 Million: Selling Da Vinci’s Salvator Mundi McDonald’s McDonald’s Christie’s New York Alma DDB* We Are Unlimited* Droga5* Eventus Boden PR OMD 3 2019 EFFIE AWARDS / UNITED STATES / WINNERS DAVID VS. GOLIATH SILVER BRONZE Tobacco Free Florida Freshpet Tobacco Is No Joke Letters in Motion Tobacco Free Florida Freshpet Alma DDB* Terri & Sandy* Golin Prospero Consulting OMD Generator Media + Analytics Digital Surgeons Explosure Media ENGAGED COMMUNITY GOLD SILVER BRONZE Supercell Clash of Clans Xbox Samsung Celebrating An Unlikely Hero How to Survive the Zombie Samsung Note9 x Fortnite Apocalypse Supercell Microsoft Samsung Electronics America, Inc. Barton F. Graf* 215 McCann* R/GA New York* Psyop Carat Starcom Publicis Media, Sports & Entertainment Wasserman ENTERTAINMENT & SPORTS GOLD SILVER BRONZE BRONZE WNBA Minecraft Intel Madden NFL 19 Take A Seat, Take A Stand Coral Crafters 2018 Winter Olympics: Madden NFL 19 Launch - Experience the Moment Make Your Play Campaign WNBA Microsoft Intel EA Sports Edelman* 215 McCann* Agency Inside* Johannes Leonardo* mcgarrybowen FASHION FINANCE SILVER GOLD GOLD BRONZE adidas Originals Bank of the West E*TRADE Bank of America Original Is Never Finished Unfund/Fund “DON’T GET MAD, Friends Again GET E*TRADE” adidas Bank of the West E*Trade Financial Corporation Bank of America Johannes Leonardo* the community san francisco* MullenLowe U.S.* GroupeConnect* Wavemaker ASSEMBLY Starcom* Burson Cohn & Wolfe 4 2019 EFFIE AWARDS / UNITED STATES / WINNERS FITNESS & WELLNESS HOME FURNISHINGS & APPLIANCES BRONZE GOLD BRONZE Peloton JennAir The Home Depot Bringing It Home at the Winter Olympics Bound By Nothing Built-In Pins Peloton JennAir The Home Depot Mekanism* Digitas* 22squared* Darkhorse* 22Pictures MSL Group HOUSEHOLD SUPPLIES & SERVICES INTERNET & TELECOM GOLD BRONZE SILVER Tide Lysol Sprint It’s A Tide Ad What It Takes To Protect Fútbol Mode Procter & Gamble Reckitt Benckiser Sprint Saatchi & Saatchi New York* McCann New York* Alma DDB* Hearts & Science M8, an iProspect Company* Taylor Strategy Horizon Media MKTG Prize Logic MMC FRUKT APC Collective Inc. MEDIA & ENTERTAINMENT COMPANIES MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS SILVER SILVER BRONZE BRONZE OkCupid Sol Pantene Procter & Gamble OkCupid: DTF Shine Your Way Pantene Gold Series Tour Talking the Talk: P&G Black-ish Integration OkCupid MillerCoors Procter & Gamble Procter & Gamble Wieden+Kennedy New York* Alma DDB* Leo Burnett/Arc* BBDO New York* SwellShark* Complex Media Hearts & Science Small Girls PR Leo Burnett/Arc Egami Giant Noise PR Soulsight Allison + Partners PR ICF Next KWT Global MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES PACKAGED FOOD BRONZE GOLD BRONZE McDonald’s Gerber Vital Farms Hacer Anything for Baby BullSh*t Free Eggs McDonald’s Gerber Vital Farms Alma DDB* Terri & Sandy* Preacher* Eventus Ogilvy* Haberman Boden PR Edible krupa OMD Hornall Anderson The Door Hogarth Women’s Marketing 5 2019 EFFIE AWARDS / UNITED STATES / WINNERS PET CARE RENAISSANCE BRONZE BRONZE BRONZE BRONZE Fresh Step Freshpet Chevrolet COVERGIRL Fresh Step Clean Paws Letters in Motion Shattering Perceptions I Am What I Make Up The Clorox Company Freshpet Chevrolet Coty mcgarrybowen* Terri & Sandy* Commonwealth // McCann* Droga5* AKQA Prospero Consulting MMC OMD Generator Media + Analytics Zenith TPN Retail Digital Surgeons Purple Door Communications Explosure Media RESTAURANTS RETAIL GOLD GOLD BRONZE IHOP Taco Bell The Honey Baked Ham Company IHOb Web of Fries Attracting Modern Hosts To A Classic Holiday Brand IHOP Taco Bell The Honey Baked Ham Company Droga5* Deutsch LA* BBDO Atlanta* Initiative Spark DeVries Global Edelman SEASONAL MARKETING - PRODUCTS SEASONAL MARKETING - SERVICES SILVER BRONZE BRONZE Lysol Mucinex Jackson Hole Travel and Tourism What It Takes To Protect #SuperSickMonday Stay Wild Reckitt Benckiser Reckitt Benckiser Jackson Hole Travel & Tourism Board McCann New York* McCann New York* Colle McVoy* McCann Health New York DeVries Global DNA Communications Aegis Innov8 SMALL BUDGETS - PRODUCTS GOLD SILVER BRONZE Chicago Sun-Times Minecraft Burger King The Blank Page Coral Crafters Prom King Chicago Sun-Times Microsoft Burger King Ogilvy* 215 McCann* MullenLowe U.S.* 6 2019 EFFIE AWARDS / UNITED STATES / WINNERS SMALL BUDGETS - SERVICES - BRANDS GOLD BRONZE Christie’s BurgerFi $450 Million: Selling Da Vinci’s Salvator Mundi Burgers For Every 1 Christie’s New York BurgerFi Droga5* Partners + Napier* Dean Alexander Photography SMALL BUDGETS - SERVICES - NON-PROFIT GOLD SILVER BRONZE Team Gleason National Safety Council Cook County Health Robocalls from Humans Prescribed to Death The Tiniest Listing Team Gleason National Safety Council Cook County Health & Hospitals System Ogilvy* Energy BBDO* Ogilvy* PHD Cutters Studios Ketchum Eyepatch Production Company SNACKS & DESSERTS GOLD BRONZE BRONZE Kellogg’s Rice Krispies Treats Doritos Tostitos Write-on Wrappers Doritos Blaze vs. MTN DEW ICE Lucky Bags The Kellogg Company Frito-Lay North America, Inc. Frito-Lay North America, Inc. Leo Burnett/Arc* Goodby Silverstein & Partners* Goodby Silverstein & Partners* Starcom* OMD OMD Google Ketchum Ketchum Krispr Reset Content Genesco Sports Enterprises The Mill SOFTWARE & APPS SILVER SILVER BRONZE BRONZE Google Cloud Google Cloud IBM MailChimp Ask the Cloud Know What Your Data Knows Owning “Smart” Applied The Brain for Business Google Cloud Google Cloud IBM MailChimp MullenLowe U.S.* Eleven, Inc.* Ogilvy* Droga5* MullenLowe Open PHD GroupM (EightBar) Essence Gentleman Scholar Cloneless 7 2019 EFFIE AWARDS / UNITED STATES / WINNERS SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES SILVER BRONZE SILVER BRONZE KFC Diet Dr Pepper U.S. Centers for Disease truth Control and Prevention The Return of Colonel One Lil’ Man, Four Big Years Tips From Former Smokers Be the Generation that Ends Sanders Smoking and #FinishIt KFC Keurig Dr Pepper U.S. Centers for Disease Control Truth Initiative and Prevention Wieden+Kennedy* Deutsch LA* Arnold Worldwide* 72andSunny* Edelman Initiative Plowshare Ketchum Emanate Golin ASSEMBLY MEC New York Spark Foundry TRANSPORTATION TRAVEL & TOURISM SILVER GOLD BRONZE JetBlue Tourism Australia Tennessee Department of Tourist Development Pie In The Sky Dundee: A Tourism Campaign The Colorblind Viewer in Disguise JetBlue Airways Tourism Australia Tennessee Department of Tourist Development MullenLowe U.S.* Droga5* VMLY&R* MullenLowe Mediahub
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