4A’S SPECIAL ADVERTISING SECTION PART 3 OF 4 ADWEEK | AUGUST 21, 2017 A1 4A’S SPECIAL ADVERTISING SECTION IMPACTING ADVERTISING TODAY AND CHANGING THE WAY WE SEE THE INDUSTRY TOMORROW To celebrate its centennial, the 4A’s has named 100 People Who Make Advertising Great, recognizing a diverse and distinguished group that represents the best of the industry, across all levels and disciplines. The group will be fêted at the 4A’s 100th Anniversary Gala, a benefit for the 4A’s Foundation, on September 27 in NYC. This is the third of four issues where we’re revealing the list: Exceptional professionals, industry leaders and rising stars who are leaving their mark —from creating great work and driving great culture to inspiring greatness in others. Open to all employees of U.S.-based agencies and industry associations, hundreds were nominated by their peers, associates and colleagues. The final list was selected by an esteemed panel of 13 industry players who also represent diversity of experience. View the full list at aaaa.org/100th. The final edition will run on September 4. AARON SHAPIRO JESSICA TOYE CEO SENIOR ART DIRECTOR HUGE J. WALTER THOMPSON NY Shapiro seems to live by his agency’s In just her first year at JWT, Toye has made impactful and award-winning tagline: “Make Something You Love.” work, such as creating “The Unsafety Check” for Black Lives Matter and Since he started leading the charge, designing an original typeface for The News Literacy Project. Her thoughts Huge has morphed from small startup on what will make for a successful future? “Budgets are getting lower and to global agency with 1,500 employees in 14 offices attention spans are getting shorter,” she says. “As creatives, it’s important worldwide. The once purely creative shop now handles to work cheaper and smarter while still making work with a big impact.” everything from business and brand strategy to Super Bowl campaigns to personalized global omnichannel experiences, venturing into the realms of AI and machine learning. Shapiro also authored Users, Not Customers (Portfolio, LIZZIE WILSON TALI GUMBINER 2013) and frequently contributes to The Harvard Business Review, Fast Company, The Economist and Forbes. SENIOR ART DIRECTOR SENIOR COPYWRITER MCCANN NY MCCANN NY PATRICIA KORTH-MCDONNELL PRESIDENT Two words describe the impact of this creative team: Fearless Girl. HUGE The statue of a girl facing down the Wall Street bull garnered a Clearly, Korth-McDonnell thrives on billion Twitter impressions in just 12 hours and nearly quadrupled thinking big. She joined Huge in 2005 the trading volume of sponsor State Street Global Advisors’ SHE as its 13th employee and for the last fund in just three days. This “happily-married couple” prides itself on 12 years has worked indefatigably to maintaining a partnership founded on the principles of “being kind, doing good transform the small Brooklyn-based shop into a global and making something interesting along the way.” company worthy of its name. She was part of the team that orchestrated JetBlue’s first foray into digital, led the THE NEXT BIG THING: “After Cannes, it became clear that corporate first major re-platforming of CNN and also helped define responsibility and the social impact brands can have with their advertising a digital roadmap for Target. Based in LA since 2012, she is really being valued by the industry. It’s definitely an exciting time for us as now oversees Huge’s global service delivery, culture, and creatives. People are starting to care about what a brand stands for, just as client operations. much as, if not more than, what that brand sells.” EMELY PEREZ SENIOR DESIGNER J. WALTER THOMPSON NY KENI THACKER SENIOR EVENT TECHNOLOGY SPECIALIST Perez started her career with an PROGRAM CREATOR, YOUNG COMMODORES internship at JWT and was promoted J. WALTER THOMPSON NY to senior designer just six years later. Known for her innovative, on-target During his 11 years at JWT, Thacker has (catch your breath): produced design work for brands like Smirnoff, Puma and Macy’s, she diversity and inclusion events and short documentaries; directed a also orchestrated the company’s website redesign as its diversity-centric 27-episode web series; cofounded the Differenter D&I creative lead. Perez is also a big believer in passing the torch initiative; cocreated the agency’s first award for individuals, clients and and giving back. She’s the designated mentor to her team’s employees making a difference in the African-American community; and junior designers and interns and has volunteered as a mentor created Young Commodores, the industry’s first college/high school mash- for the 4A’s Multicultural Advertising Intern Program (MAIP). up to provide business advertising experience. A2 AUGUST 21, 2017 | ADWEEK 170012 C-K – IDEAS FP ADWEEK AD App: InDesign CC Actual Trim: 9"h x 10.75"w Artist: cd Actual Live: 8.625"h x 10.375"w Proof #: 1 Actual Bleed: 9.25"h x 11"w Scale: 100% Markets: Color: 4/C Fonts: Clarendon, Gotham, SackersGothic 4A’S SPECIAL ADVERTISING SECTION Now an account director at Walton Isaacson, Stephens was so intent on creating a mentorship organization to bring more diversity to the ad industry, that he quit his job in 2008 to cofound the Marcus Graham Project (named for Eddie Murphy’s character THE 100 SO FAR in Boomerang). Now almost a decade old, Marcus Graham has placed more than 100 diverse young professionals at some of the top agencies, brands and media companies. RICHARD WARD COLLEEN LEDDY CHAIRMAN & CEO HEAD OF COMMUNICATIONS 22SQUARED STRATEGY WHAT HE LOVES ABOUT THE BUSINESS: “That we are able to solve challenges for DROGA5 brands (large and small) through the nexus of communication, media innovation and SARAH HOFSTETTER CEO LEO WONG creativity. We are problem solvers.” 360I ACCOUNT MANAGER DROGA5 LINCOLN STEPHENS JASON NORCROSS PARTNER, EXECUTIVE RICHARD EDELMAN CEO WHAT HE DOESN’T: “That we have been having a conversation about the lack of CREATIVE DIRECTOR PRESIDENT AND CEO MARCUS GRAHAM diversity in our business for 50 years and have never put the level of true investment of 72ANDSUNNY EDELMAN PROJECT time, talent and financial resources to actually create a plan to do something about it.” ANDREW GRAFF LISA WEINSTEIN CEO CEO ALLEN & GERRITSEN ENGINE MEDIA GROUP KAVON JOHNSON JESSICA MCGLORY ART DIRECTOR DIRECTOR, PAID SOCIAL, ANDREW SWINAND RENETTA MCCANN ANOMALY ENGINE MEDIA GROUP CEO FOUNDER, FORECASTR CHIEF TALENT OFFICER MADONNA BADGER LEO BURNETT NA FOUNDER, CCO BRYAN KENNEDY LEO BURNETT USA AND BADGER & WINTERS CEO PUBLICIS COMMUNICATIONS NA EPSILON/CONVERSANT There’s no denying Swinand’s eye GERRY GRAF FOUNDER CHRISTIAN JUHL for the future. He orchestrated Consistently recognized for her BARTON F. GRAF GLOBAL CEO ESSENCE Procter & Gamble’s foray into digital leadership and innovation McCann BENNETT D. BENNETT e-commerce at the stat of the internet boom and helped has a reputation for not only building brands but also COPYWRITER CARTER MURRAY BBDO WORLDWIDE CEO transform Starcom MediaVest Group into a light-years- the organizations and programs to support them. In FCB CHRISTOPHER VEGA ahead media agency. At Leo Burnett, which he joined her dual role focusing on helping the agencies attract, CREATIVE RESIDENT SUSAN CREDLE COPYWRITER GLOBAL CCO at the start of this year, his focus is on uniting data, retain and arm the best minds in the business, she BBDO FCB technology and creativity for clients like Samsung, P&G works tirelessly on organizational transformation. She’s ANDREW ROBERTSON VITA HARRIS and Allstate—a strategy that will likely lead the 81-year- also a champion for women and the development of PRESIDENT & CEO CHIEF STRATEGY OFFICER BBDO WORLDWIDE FCB old agency into the future. minorities in the ad industry. DAVID LUBARS DAN LACIVITA CCO, BBDO WORLDWIDE CEO CHAIRMAN, BBDO NORTH FIRSTBORN HARRIS DIAMOND ROB REILLY AMERICA GLOBAL CREATIVE CHAIRMAN RICH SILVERSTEIN CHAIRMAN AND CEO SARAH WATSON COCHAIRMAN AND PARTNER MCCANN WORLDGROUP MCCANN WORLDGROUP CHAIRMAN, BBH NY GOODBY SILVERSTEIN & GLOBAL CHIEF STRATEGY PARTNERS OFFICER, BBH Diamond’s rise from a peanut seller Together with chairman and CEO JEFF GOODBY MICHAEL LEBOWITZ COCHAIRMAN AND PARTNER at Yankee Stadium to leading an Harris Diamond (see left), Reilly is FOUNDER & CEO GOODBY, SILVERSTEIN & agency of 24,000 employees in credited with infusing McCann with BIG SPACESHIP PARTNERS more than 100 countries is legendary. These days, he a renewed spirit of innovation and creativity since he ED COTTON MICHAEL HOUSTON CHIEF STRATEGY OFFICER WORLDWIDE CEO continues to make advertising history through his directive joined from CP+B in 2014. Honors have poured in, with BUTLER, SHINE, STERN & GREY GROUP PARTNERS that creativity should be the backbone of all agency McCann not only having the most awarded campaign IRWIN GOTLIEB programs. And it’s paid off with innovative campaigns like globally in 2016 at the Cannes Lions, but also being JUSTIN ADU GLOBAL CHAIRMAN ASSOCIATE CREATIVE GROUPM the “Fearless Girl” sculpture on Wall Street and Lockheed named North American Agency of the Year. DIRECTOR OF DIGITAL AND SOCIAL MEDIA JOHN MONTGOMERY Martin’s VR-driven “Field Trip to Mars” bus. CAROL H. WILLIAMS EVP, BRAND SAFETY GROUPM GLOBAL MARIANNE BELLORIN STRATEGIST ROB NORMAN CO:COLLECTIVE CHIEF DIGITAL OFFICER, TIFFANY R. WARREN GROUPM ROSEMARIE RYAN WORLDWIDE CHAIRMAN, SVP AND CHIEF DIVERSITY OFFICER, OMNICOM GROUP CO-CEO & COFOUNDER GROUPM NORTH AMERICA CO:COLLECTIVE CANDACE QUEEN FOUNDER AND PRESIDENT, ADCOLOR CHRISTINE FRUECHTE FOUNDER, HANSBERRY CEO GROUP Warren has been fighting the good fight for industry diversity for more than two decades. COLLE+MCVOY FOUNDER, BLACKS IN ADVERTISING At Omnicom, she focuses on making the holding company a benchmark for diversity DAVID ANGELO CREATOR IN CHIEF, MEROË FOUNDER & CHAIRMAN & CO.