4A’S SPECIAL ADVERTISING SECTION

PART 3 OF 4

ADWEEK | AUGUST 21, 2017 A1 4A’S SPECIAL ADVERTISING SECTION

IMPACTING ADVERTISING TODAY AND CHANGING THE WAY WE SEE THE INDUSTRY TOMORROW

To celebrate its centennial, the 4A’s has named 100 People Who Make Advertising Great, recognizing a diverse and distinguished group that represents the best of the industry, across all levels and disciplines. The group will be fêted at the 4A’s 100th Anniversary Gala, a benefit for the 4A’s Foundation, on September 27 in NYC. This is the third of four issues where we’re revealing the list: Exceptional professionals, industry leaders and rising stars who are leaving their mark­—from creating great work and driving great culture to inspiring greatness in others. Open to all employees of U.S.-based agencies and industry associations, hundreds were nominated by their peers, associates and colleagues. The final list was selected by an esteemed panel of 13 industry players who also represent diversity of experience. View the full list at aaaa.org/100th. The final edition will run on September 4.

AARON SHAPIRO JESSICA TOYE CEO SENIOR ART DIRECTOR HUGE J. WALTER THOMPSON NY

Shapiro seems to live by his agency’s In just her first year at JWT, Toye has made impactful and award-winning tagline: “Make Something You Love.” work, such as creating “The Unsafety Check” for Black Lives Matter and Since he started leading the charge, designing an original typeface for The News Literacy Project. Her thoughts Huge has morphed from small startup on what will make for a successful future? “Budgets are getting lower and to global agency with 1,500 employees in 14 offices attention spans are getting shorter,” she says. “As creatives, it’s important worldwide. The once purely creative shop now handles to work cheaper and smarter while still making work with a big impact.” everything from business and brand strategy to Super Bowl campaigns to personalized global omnichannel experiences, venturing into the realms of AI and machine learning. Shapiro also authored Users, Not Customers (Portfolio, LIZZIE WILSON TALI GUMBINER 2013) and frequently contributes to The Harvard Business Review, Fast Company, The Economist and Forbes. SENIOR ART DIRECTOR SENIOR COPYWRITER MCCANN NY MCCANN NY PATRICIA KORTH-MCDONNELL PRESIDENT Two words describe the impact of this creative team: Fearless Girl. HUGE The statue of a girl facing down the Wall Street bull garnered a Clearly, Korth-McDonnell thrives on billion Twitter impressions in just 12 hours and nearly quadrupled thinking big. She joined Huge in 2005 the trading volume of sponsor State Street Global Advisors’ SHE as its 13th employee and for the last fund in just three days. This “happily-married couple” prides itself on 12 years has worked indefatigably to maintaining a partnership founded on the principles of “being kind, doing good transform the small Brooklyn-based shop into a global and making something interesting along the way.” company worthy of its name. She was part of the team that orchestrated JetBlue’s first foray into digital, led the THE NEXT BIG THING: “After Cannes, it became clear that corporate first major re-platforming of CNN and also helped define responsibility and the social impact brands can have with their advertising a digital roadmap for Target. Based in LA since 2012, she is really being valued by the industry. It’s definitely an exciting time for us as now oversees Huge’s global service delivery, culture, and creatives. People are starting to care about what a brand stands for, just as client operations. much as, if not more than, what that brand sells.”

EMELY PEREZ SENIOR DESIGNER J. WALTER THOMPSON NY KENI THACKER SENIOR EVENT TECHNOLOGY SPECIALIST Perez started her career with an PROGRAM CREATOR, YOUNG COMMODORES internship at JWT and was promoted J. WALTER THOMPSON NY to senior designer just six years later. Known for her innovative, on-target During his 11 years at JWT, Thacker has (catch your breath): produced design work for brands like Smirnoff, Puma and Macy’s, she diversity and inclusion events and short documentaries; directed a also orchestrated the company’s website redesign as its diversity-centric 27-episode web series; cofounded the Differenter D&I creative lead. Perez is also a big believer in passing the torch initiative; cocreated the agency’s first award for individuals, clients and and giving back. She’s the designated mentor to her team’s employees making a difference in the African-American community; and junior designers and interns and has volunteered as a mentor created Young Commodores, the industry’s first college/high school mash- for the 4A’s Multicultural Advertising Intern Program (MAIP). up to provide business advertising experience. A2 AUGUST 21, 2017 | ADWEEK

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Now an account director at Walton Isaacson, Stephens was so intent on creating a mentorship organization to bring more diversity to the ad industry, that he quit his job in 2008 to cofound the Marcus Graham Project (named for Eddie Murphy’s character THE 100 SO FAR in Boomerang). Now almost a decade old, Marcus Graham has placed more than 100 diverse young professionals at some of the top agencies, brands and media companies. RICHARD WARD COLLEEN LEDDY CHAIRMAN & CEO HEAD OF COMMUNICATIONS 22SQUARED STRATEGY WHAT HE LOVES ABOUT THE BUSINESS: “That we are able to solve challenges for DROGA5 brands (large and small) through the nexus of communication, media innovation and SARAH HOFSTETTER CEO LEO WONG creativity. We are problem solvers.” 360I ACCOUNT MANAGER DROGA5 LINCOLN STEPHENS JASON NORCROSS PARTNER, EXECUTIVE RICHARD EDELMAN CEO WHAT HE DOESN’T: “That we have been having a conversation about the lack of CREATIVE DIRECTOR PRESIDENT AND CEO MARCUS GRAHAM diversity in our business for 50 years and have never put the level of true investment of 72ANDSUNNY EDELMAN PROJECT time, talent and financial resources to actually create a plan to do something about it.” ANDREW GRAFF LISA WEINSTEIN CEO CEO ALLEN & GERRITSEN ENGINE MEDIA GROUP

KAVON JOHNSON JESSICA MCGLORY ART DIRECTOR DIRECTOR, PAID SOCIAL, ANDREW SWINAND RENETTA MCCANN ANOMALY ENGINE MEDIA GROUP CEO FOUNDER, FORECASTR CHIEF TALENT OFFICER MADONNA BADGER LEO BURNETT NA FOUNDER, CCO BRYAN KENNEDY LEO BURNETT USA AND BADGER & WINTERS CEO PUBLICIS COMMUNICATIONS NA EPSILON/CONVERSANT There’s no denying Swinand’s eye GERRY GRAF FOUNDER CHRISTIAN JUHL for the future. He orchestrated Consistently recognized for her BARTON F. GRAF GLOBAL CEO ESSENCE Procter & Gamble’s foray into digital leadership and innovation McCann BENNETT D. BENNETT e-commerce at the stat of the internet boom and helped has a reputation for not only building brands but also COPYWRITER CARTER MURRAY BBDO WORLDWIDE CEO transform Starcom MediaVest Group into a light-years- the organizations and programs to support them. In FCB CHRISTOPHER VEGA ahead media agency. At Leo Burnett, which he joined her dual role focusing on helping the agencies attract, CREATIVE RESIDENT SUSAN CREDLE COPYWRITER GLOBAL CCO at the start of this year, his focus is on uniting data, retain and arm the best minds in the business, she BBDO FCB technology and creativity for clients like Samsung, P&G works tirelessly on organizational transformation. She’s ANDREW ROBERTSON VITA HARRIS and Allstate—a strategy that will likely lead the 81-year- also a champion for women and the development of PRESIDENT & CEO CHIEF STRATEGY OFFICER BBDO WORLDWIDE FCB old agency into the future. minorities in the ad industry. DAVID LUBARS DAN LACIVITA CCO, BBDO WORLDWIDE CEO CHAIRMAN, BBDO NORTH FIRSTBORN HARRIS DIAMOND ROB REILLY AMERICA GLOBAL CREATIVE CHAIRMAN RICH SILVERSTEIN CHAIRMAN AND CEO SARAH WATSON COCHAIRMAN AND PARTNER MCCANN WORLDGROUP MCCANN WORLDGROUP CHAIRMAN, BBH NY GOODBY SILVERSTEIN & GLOBAL CHIEF STRATEGY PARTNERS OFFICER, BBH Diamond’s rise from a peanut seller Together with chairman and CEO JEFF GOODBY MICHAEL LEBOWITZ COCHAIRMAN AND PARTNER at Yankee Stadium to leading an Harris Diamond (see left), Reilly is FOUNDER & CEO GOODBY, SILVERSTEIN & agency of 24,000 employees in credited with infusing McCann with BIG SPACESHIP PARTNERS more than 100 countries is legendary. These days, he a renewed spirit of innovation and creativity since he ED COTTON MICHAEL HOUSTON CHIEF STRATEGY OFFICER WORLDWIDE CEO continues to make advertising history through his directive joined from CP+B in 2014. Honors have poured in, with BUTLER, SHINE, STERN & GREY GROUP PARTNERS that creativity should be the backbone of all agency McCann not only having the most awarded campaign IRWIN GOTLIEB programs. And it’s paid off with innovative campaigns like globally in 2016 at the Cannes Lions, but also being JUSTIN ADU GLOBAL CHAIRMAN ASSOCIATE CREATIVE GROUPM the “Fearless Girl” sculpture on Wall Street and Lockheed named North American Agency of the Year. DIRECTOR OF DIGITAL AND SOCIAL MEDIA JOHN MONTGOMERY Martin’s VR-driven “Field Trip to Mars” bus. CAROL H. WILLIAMS EVP, BRAND SAFETY GROUPM GLOBAL MARIANNE BELLORIN STRATEGIST ROB NORMAN CO:COLLECTIVE CHIEF DIGITAL OFFICER, TIFFANY R. WARREN GROUPM ROSEMARIE RYAN WORLDWIDE CHAIRMAN, SVP AND CHIEF DIVERSITY OFFICER, OMNICOM GROUP CO-CEO & COFOUNDER GROUPM NORTH AMERICA CO:COLLECTIVE CANDACE QUEEN FOUNDER AND PRESIDENT, ADCOLOR CHRISTINE FRUECHTE FOUNDER, HANSBERRY CEO GROUP Warren has been fighting the good fight for industry diversity for more than two decades. COLLE+MCVOY FOUNDER, BLACKS IN ADVERTISING At Omnicom, she focuses on making the holding company a benchmark for diversity DAVID ANGELO CREATOR IN CHIEF, MEROË FOUNDER & CHAIRMAN & CO. and inclusion, with team that does organization-wide change for top-performing talent DAVID&GOLIATH inclusive of women, people of color and LGBTs. As the visionary founder of ADCOLOR, ESTHER FABIAN WENDY CLARK SENIOR ACCOUNT EXECUTIVE she has created one of the most important platforms for celebrating and supporting diverse CEO HART ASSOCIATES DDB NORTH AMERICA professionals in the industry. Plus, she’s mentored over 120 people and counting. DONNA MURPHY KEITH REINHARD CEO CHAIRMAN EMERITUS HAVAS HEALTH & YOU AN AD THAT INSPIRES: “I was an account manager when I saw ‘When I Grow Up’ by Monster.com and DDB WORLDWIDE KATHLEEN BROOKBANKS it hit a nerve. It inspired me to think that there is no better time to live your dreams than now. That fall, I ARI WEISS COO CCO HEARTS & SCIENCE moved to New York to begin my career as a diversity and inclusion professional.” DDB WORLDWIDE DDB NORTH AMERICA ELAYNA TEKLE BRAND DIRECTOR THE NEXT BIG THING: “My favorite quote is James Baldwin’s, ‘I can’t believe what you say, because I IAN SCHAFER HEARTS & SCIENCE FOUNDER & CEO see what you do.’ I’d like to think that soon I won’t believe what I’m seeing because the industry is finally DEEP FOCUS ANITA WALSH DIRECTOR, SOCIAL STRATEGY doing what it is saying it will do on behalf of those creatives and executives of color who are working WINSTON BINCH & MARKETPLACE BUYING CHIEF DIGITAL OFFICER HORIZON MEDIA hard on the fringes, looking for opportunities in the center of the action. DEUTSCH NORTH AMERICA BILL KOENIGSBERG CHRIS VILLANUEVA PRESIDENT, FOUNDER, CEO COPYWRITER HORIZON MEDIA A4 DIGITASLBI 4A’S SPECIAL ADVERTISING SECTION

JASON HARRIS PRESIDENT AND CEO PJ PEREIRA MEKANISM CCO & COFOUNDER BRANDON ROCHON MANAGING CCO PEREIRA & O’DELL Harris may be the ultimate man of action KASTNER & PARTNERS and activism. In 2014, he partnered with the Seamlessly melding advertising with entertainment over his CARLA HENDRA Rochon’s career has taken him around the Obama White House to stand against sexual 20-year career, Pereira’s Bay Area agency orchestrated the CHAIRMAN, OGILVYRED world, working on brands like Hennessy, assault on college campuses with the “It’s participation of a brand as an “Official Selection” of Sundance VICE CHAIRMAN, OGILVY & MATHER McDonald’s, PlayStation, Heineken and Nissan On Us” campaign. He also cofounded the Film Festival for Werner Herzog’s “Lo and Behold, Reveries of and Coke Zero. The creative director has Creative Alliance, bringing together the the Connected World,” done for Netscout. Meanwhile, its “The Beauty Inside,” for Intel Hendra’s “day job” is all about offering been a 4A’s Foundation Scholar and picked up industry’s top talent and organizations and Toshiba, won an Emmy against regular TV programming and is being turned into a strategic advisory and consulting accolades including Cannes Lions, Addys and to make positive change. And as CEO of feature film. services within the context of both Webbys. Little known fact: In the 90s, he Mekanism, he’s brought on blue chip brands creativity and rigorous effectiveness. hosted one of MTV’s “Real World Tours.” like Ben & Jerry’s, HBO and MillerCoors THE NEXT BIG THING: “Branded entertainment. Our world has been built on the And so far, her tireless efforts and CHLOE GOTTLIEB AND TARAS WAYNER while continuing to pledge 10 percent of all premise we can buy consumers’ time. But now consumers choose very carefully where business acumen have more than CO-CCOS AN AD THAT INSPIRES: “The 1992 Nike ‘Hare time and resources to worthy causes. they will spend it. We have to find ways to produce ideas that are worth their seconds paid off. The OgilvyRED founder has R/GA U.S. Jordan’ campaign that then turned into Space and hours, otherwise we won’t have opportunities to talk to them anymore.” delivered record growth annually Jam made me realize that brands could create since 2013 and recently expanded The old “two heads” adage clearly applies to culture and entertainment instead of just HIDDEN TALENT: “I have two kung fu black belts and a karate brown belt. Fighting is the group in the U.K. and EMEA. But Gottlieb and Wayner, who have been working exploiting culture. As a young black boy, I felt it my favorite activity in the world, but it’s too hard to turn into a profession because it by night, she is a frustrated creative CHRISTOPHER WEIL together for eight years and were jointly promoted was talking to me and not just about me.” demands being comfortable with always being in front of someone trying to kill you—like who studied design for many years. “I CHAIRMAN/CEO to become agency creative chiefs. The duo is if every day I had to negotiate with procurement.” expect to have a ‘next act’ one day in MOMENTUM WORLDWIDE now charged with spreading R/GA’s Stories WHAT HE LOVES ABOUT THE BUSINESS: painting,” she says. and Systems creative leadership philosophy “That in advertising one can be a storyteller across its six U.S. offices. The model focuses that moves people to fall in love and develop Under Weil’s leadership (he joined in 2003), on building experiences or services for brands feelings for something that has no feelings Momentum has doubled its number of U.S. from the bottom up and then creating campaigns itself.” employees and it now has more than 2,000 around them that are connected by design. And worldwide. The “brand experience” agency while some executives may not enjoy sharing WHAT HE DOESN’T: “That the majority of the has experienced solid growth for the past a leadership role, Taras has coined the phrase stuff we make is used to sell people on falling in five years with work for American Express, “sharing is power” to describe their working love and developing feelings for something that Oreo, Coca-Cola, Microsoft, SAP and relationship—meaning they can cover more ground has no feelings for you. We set our sights on the many others. Fun fact: the one-time 4A’s as a team than either one can alone. bottom line, which makes me realize that we chairman (the youngest ever elected) also may be setting our sights a little too low.” went to Cordon Bleu and loves to cook.

JOHN SEIFERT WORLDWIDE CHAIRMAN JENNY NICHOLSON & CEO OGILVY & MATHER GROUP CREATIVE DIRECTOR MCKINNEY A 38-year O&M vet, Seifert is credited with catapulting Ogilvy into the future Nicholson grew up without running water or electricity in Tennessee and had no formal education in by adopting new thoroughly modern advertising. But none of these “obstacles” prevented her from working her way up from proofreader to group practices, policies and protocols. His creative director and generating some of the industry’s brightest ideas for brands like Virgin Mobile, Samsung guiding precept is to be client-centric in all and Travelocity. She also created SPENT, an interactive experience that raises awareness of poverty by agency activity to add a greater depth and challenging players to survive homelessness. Now a favorite in classrooms worldwide, SPENT is played over dimension to Ogilvy’s work. A champion of 7,000 times a day. diversity and inclusion, Seifert has pledged that Ogilvy’s executive ranks will achieve WHAT SHE LOVES ABOUT THE BUSINESS: “That I’m constantly learning something new and I get to make true gender equality within five years. things that live in the world beyond me—things I can see people engage with, comment on and even criticize.” Considering the agency achieved a perfect score on the Corporate Equality Index THE NEXT BIG THING: “There’s been a big swing toward personalization and individualization in terms of data three years in a row, it is well on its way. and targeting. But I think the storytellers in advertising haven’t caught up with that yet. My hope is that those two sides of our industry will come together more to create experiences that aren’t just relevant but are also surprising and moving and special.”

A6 AUGUST 21, 2017 | ADWEEK 8 4A’S SPECIAL ADVERTISING SECTION

KRYSTLE LOYLAND CEO PREACHER

While it may have just 35 full-time employees, Loyland’s three-year old, Austin-based Preacher is large in stature. In the last year alone, Preacher orchestrated Squarespace’s “Playing Lynch” (as in BOB GREENBERG NICK LAW SANEEL RADIA David) campaign, brought Crate & Barrel home for the holidays, revealed Samsung VR to the masses FOUNDER, CHAIRMAN, CEO VICE CHAIRMAN, GLOBAL CCO SVP BUSINESS TRANSFORMATION and galvanized a new audience for Tommy John underwear through its Kevin Hart partnership and a R/GA R/GA R/GA 22-part online miniseries. If Johnny Cash hadn’t gotten there first, you For a decade, Law has spearheaded For the last year, Radia has led R/GA’s THE NEXT BIG THING: “Soul. We’ve been talking about it for a while now. It may sound weird but could call Greenberg “the man in black” for the development of some of global consulting practice which focuses we’re hearing it in whispers from big clients who are seeking a bit more of it too. Selling things is his signature look. But “industry pioneer” R/GA’s most innovative projects, on developing innovative new business inherently pretty soulless, but the best advertising is conceived by really soulful people. People that and “transformation king” are just as fitting. including Nike+ Running, Nike+ models and strategies—areas of expertise are really good at moving you, inspiring you, making you think.” For 40 years, he’s been evolving the agency FuelBand and Beats Music. He he’s been honing throughout his career he founded with his brother Richard from a also has sponsored the creation of running BBH New York’s innovation unit AN AD THAT INSPIRES: “I related to MTV’s Jukka Brothers because it felt like they were in on movie title shop (Alien, The Untouchables, breakthrough initiatives such as BBH Labs and serving as founder and the joke with me. MTV was blatantly exposing their marketing strategy to convince young people Se7en), to a digital studio, to a digital agency, the Prototype Studio and the president of Publicis Groupe’s Finch15 they needed MTV to be cool. It made me realize that advertising didn’t have to be about duping the to, today, an influential full-service agency, R/GA Accelerator. Guiding the incubator-for-hire. Radia also runs the audience. It could be about having a wink with them.” innovator and consultancy. None of R/GA’s agency’s strategic and creative Greatest Good, a non-profit that lets multitude of accomplishments would have vision, he has helped R/GA become people engage one-to-one with top 9.375 in been possible without his vision, leadership one of the most honoredT:9” and thought leaders in a variety of industries 9 in and ability to make change happen. awarded agencies in the world. in exchange for donations to charity.

8.625 in date Congratulations, initial Jenny niCholson Group Creative Director, McKinney LET’S GO, JASON HARRIS FOR BEING NAMED ONE OF 4A’S “100 PEOPLE WHO MAKE ADVERTISING GREAT.” T:5.5” Kathryn Moffitt March Lauren Ginny Leigh Braun 5.125 in 5.875 in

We’ve always known you make advertising great, but it’s nice to see others think so, too. 5.5 in

FROM THE ENTIRE PELOTON TEAM TO

Producer: MEKANISM CEO JASON HARRIS.

Art Director: CONGRATULATIONS ON BEING HONORED Premedia Artist: Premedia AS ONE OF THE 4A’S “100 PEOPLE WHO

Account Executive: MAKE ADVERTISING GREAT.” approvals

FINAL Client: Mekanism APPROVAL SIGNATURES sw18690PM_TopSecretCongrats August 15, 2017 10:34 AM ROUND(s) 1 Filename: 17-mek-1192-Peloton Jason - Ad Week.indd SIZE / Date: 8-11-2017 3:01 PM MECHANICAL SPECS (w x h) FONTS & IMAGES PROOF FORMAT Job #: 1192 Job: sw18690 Publication: Adweek Bleed: 9.375” x 5.875” Fonts TRAFFIC Insert Date: 8/21/17 Trim: 9” x 5.5” Brandon Grotesque (Bold) Client: First Insertion: Sherwin-Williams ????? Pubs or Loc: Adweek Viewing: 9” x 5.5” PROD. Magazine Description: None Images Headline: Congratulations, Jenny Nicholson Closing: 8/15/17 Live: 8.625” x 5.125” Peloton_Logo_Black.eps (44.81%) STUDIO Scale: 1” = 1” Media Type / magazine Premedia: Ginny Braun, 919.313.4255, Inks AD Print Notes: None ACTUAL SIZE (w x h) Magenta, Yellow, Black Substrate [email protected] CW Bleed: 9.375” x 5.875” Trim: 9x5.5 Live: 3/16 from trim Producer: Lauren March, 919.313.4153, Mekanism Trim: 9” x 5.5” CD 640 Second St Viewing: 9” x 5.5” Bleed: 9.375x5.875 Gutter: na [email protected] BM SF, CA 94107 Live: 8.625” x 5.125” 415.908.4000 Colors: 4/0 Notes: Gutter: None Designer: Jose Paz Printed at: None CLIENT Pages: 1 Round: 2