2014 MEDIA KIT PRINT | DIGITAL | EVENTS ABOUT THE VOICE OF MEDIA VOL. LV NO. 1 JANUARY 6-12, 2014 Merger MVPs LOOK WHO’S TALKING Thanks to the Internet of Things, we’ve fi nally arrived at the Jetsons age—and we’ll see it all at CES 00_0106_COVER_LO [P].indd 2 1/2/14 6:04 PM MUTUALLYU ASSURED THE VOICE OF MEDIA VOL. LIV NO. 40 NOVEMBER 11-17, 2013 5 353 s YYearsear Online streaming services are threatening to take down LASTNAME N: LINCOLN AGNEWLINCOLN N: SURVIVAL? T the bloated cable model. But success could lead them to IO FIRS kill their primary source of content. How will it all end? : By Sam Thielman ILLUSTRAT PHOTO 1 MONTH ##, #### | ADWEEK ADWEEK | MONTH ##, #### RonRon BergerBerger, formerlyformerly ofof EuroEuro RRSCG,SCG, aandnd hhisis ssonsons CCoryory BergerBerger ((l.)l.) ooff PPereiraereira & OO’Dell’Dell aandnd RRyanyan BBergererger ooff tthehe BBergererger SShop.hop. The Familyy In ccelebratioelebra n of our 35th anniversary, a pportfortfolioio of industry veterans and the sons and ddaughtersaugh to whom they’re passing the torch. THE VOICE OF MEDIA Updated: 6/16/14 PRINT Before you take the deep dive, here’s a peek at what’s ahead in the pages of the magazine First Mover Data Points Portrait The innovators, game changers, decision The latest in media, marketing and A close-up on the new generation of makers on their new jobs and how they got technology through the lens of data. advertising and media stars. from here to there. Trending Topics Accounts in Review Information Diet The hottest trends shaping the world of A weekly roundup of major accounts up Celebrities come clean on their media media, advertising and technology. for grabs and who’s chasing them. addictions and obsessions. Front Front Back Specs Specs First Mover Age 43 Data Points Portrait Who CEO, editor in chief Ann Marie Gardner New gig Host of new HBO What Niche food magazine newsmagazine, Vice Where Hudson, N.Y. Continuing gig Co-founder, Shane Smith CEO, Vice Media Money Troubles Modern Farmer Vice Media’s ringleader punches back By Lucia Moses The rich may have more than you and me, but This quarterly magazine taps into the public’s at critics of his show’s visit to North Korea. many of them still have concerns about the country’s economy. interest in food issues in a smart, stylish package. Vice got a lot of criticism when entertaining. Child suicide bombers your new HBO show went to North of the Taliban. The Philippines, where Korea with Dennis Rodman last kids are making guns by hand and month and Kim Jong-un showed using them to assassinate politicians. All adults %HHI $250,000+ adults % All adults %HHI $250,000+ adults % up. Any response? People are saying, North Korea’s defectors. Stores and websites shopped in past 12 months “Well isn’t this just a stunt for your TV Economy today compared to 12 months ago Optimism about the economy Top five plans in show?” And I say, look, if I could pull You’re a youth brand and you’re 62 Walmart 33 39 The Home Depot 31 off a stunt where the most hermetic making money online. Why bother next 12 months (%) leader of the most hermetic fucking with TV at all? We make premium country in the world works with me video content. HBO is the gold Work on getting healthier to do a stunt to promote my TV show, standard of TV today. If we can be a 38 Lowe’s 27 53Amazon 59 then every TV fucking company in success on HBO, that’s just another 50 46 the world should hire me to work for step in our evolution. The U.S economy them. It was not set up as a stunt; it is doing about 34% 46 Target 44 was set up to gain unparalleled access How should other brands be trying the same today vs. The rich shop at to the hardest place in the world to to reach millennials? These kids 39% 12 months ago Save for a rainy day Amazon more than shoot, and it worked. It’s an absurdist have been marketed to since they any other retailer country. Dennis Rodman is an absurd were babies. They’ve developed the 41 32 guy. The whole situation is absurd. most sophisticated bullshit detectors The U.S. economy 15% Very optimistic 9% We went in to try to get a window into in history. And because we speak a is doing better 48% Have bought luxury products/services in past 12 months (%) Average number of times bought a place that people generally don’t different language, people say, “Well, 36% today vs. 12 months ago Save for retirement luxury in past 12 months see. People can criticize me until you’re not professional, or North 25% Optimistic 30% 41 18 the cows come home. Korea’s a stunt.” Well, if 60 Minutes had done it, it wouldn’t have been 37 40 2 8 How did the idea come a fucking stunt. For anybody who about? We had actually wants to speak that language Fewer than half done a documentary on to millennials, you can’t are optimistic Donate to a charity/nonprofit North Korean slave bullshit. And hand over about it, though labor camps in Russia, your company to the and we were talking interns, because 37 41 The rich feel at that time about the there’s no way the economy Average As income North Korean hatred you can reverse- is getting $14,500 rises, people are more of America but fervent engineer it. better amount Start working out/exercising $4,500 likely to buy love of basketball, paid for most luxury especially the Chicago How do you 35 30 recent luxury Bulls. So we came up convince global with an idea to go over marketers to to North Korea and sort buy ads against of practice basketball stories about sex, diplomacy, echoing the cocaine and gambling? As income rises, luxury spending plans increase Where and how luxury purchases were made % Ping-Pong diplomacy of It’s a hell of a lot easier than it was On a tablet Chinese-American relations. before because we have scale. 54 Other plans in next 12 months (%) 4 7 Advertisers realize that Gen Y is the In person at 27 It was a long shot, but North a retail store On a smartphone/ Korea is always very interesting largest purchasing cohort. Also, that 34 36 mobile phone 25 Mail order to us. It’s almost impossible you’re going to have to accept some 21 21 5 to get any footage out of. So we different modes of thinking if you’re On a 21 14 14 In person at 14 figured we might flank the traditional going to get to them. computer 2 an outlet store ways of doing things and get in 3 through the basketball angle. Why focus on sponsored content as opposed to selling ads? CPM, banner 5 1 What’s the new Vice show going ads, pre-roll—everybody knows it doesn’t 9 By phone IPPMAN to cover, generally, and how? work. If you take out all the noise and L The tagline is “The absurdity of have sponsors of programs, they get all Shoppers 3 aren’t afraid the modern condition.” In more of a the lift from that program. And kids are ABETH At a time when city folk are raising chickens in their backyards and soil is a legitimate dinner party topic,7 Modern Farmer bringsto together buy luxury food and sophistication smart. You don’t have to beat them over documentary format rather than a Take a pleasure trip or vacation Take a pleasure trip or vacation Buy or lease a new car, Redecorate the home in one package. Topics span2 from the effects of climate change on India’s rice crops to “high-fashion” farmwear—all stunningly illustrated.online Editor Ann Marie Gardner, ELIZ news format. Telling stories that are the head. They’re like, “Oh, I like Spike : within the U.S. outside the U.S. SUV or truck late of Monocle and T: Travel, The New York Times Magazine, said her target is urban window box gardeners, third-generation farmers and “people like me who feel interesting and sometimes tragic Jonze. You brought me a film by Spike INFOGRAPHIC: CARLOS MONTEIRO CARLOS INFOGRAPHIC: thisSOURCE: romance SHULLMANaround farming RESEARCH and want to CENTER, know more SHULLMAN about where LUXURYtheir food comesAND AFFLUENCE from. It’s a movement—I MONTHLY don’t PULS believeE it’s a trend.” —Emma Bazilian PHOTO: CHRISTOPHER GABELLO; MAKEUP: JENNY MAGLIANO; SHOT ON LOCATION FIX AT BROTHERS FRUIT FARM and sometimes crazy and hopefully Jonze. I get it.” —Gabriel Beltrone PHOTO 14 JANUARY 7, 2013 | ADWEEK 34 AUGUST 5, 2013 | ADWEEK 10 MARCH 25, 2013 | ADWEEK 14_0107_Data_LO [P].indd 14 1/4/13 12:27 PM 34_0805_Portrait_LO [P].indd 34 8/1/13 2:55 PM 10_0325_FirstMov_LO [P].indd 10 3/22/13 1:25 PM Front Front Back Specs Trending Topics Accounts in Review 9/9/2013 Information Diet Age 38 Accomplishments Head of Ryan Seacrest The latest news from the worlds of tech, By Andrew McMains A weekly roundup of the major Productions (Keeping Up With the Kardashians, Shahs accounts up for grabs, and who’s chasing them. of Sunset); host of Dick Clark’s New Year’s Rockin’ Eve print, advertising, marketing and television. Ryan Seacrest With Ryan Seacrest on ABC; host of Fox’s American When not busy prepping for New Year’s Eve, American Idol or one of his Idol; host for Clear Channel’s KIIS-FM; spokesman, live events and on-air host for iHeartRadio many other endeavors, this TV/radio host likes to tune into Food Network.