MOMENT OF TRUTH THE 12TH ANNUAL ADCOLOR CONFERENCE & AWARDS PARTNERSHIP GUIDE
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TABLE OF CONTENTS
ABOUT US ...... 1
OUR MANIFESTO ...... 2
WHAT IT MEANS TO BE OUR PARTNER ...... 3
ADCOLOR PARTNERS THROUGH THE YEARS ...... 4
WORDS FROM OUR PARTNERS ...... 5
WORDS FROM OUR PEOPLE ...... 6
OUR AUDIENCE ...... 7
DIVERSITY STATISTICS ...... 8
PARTNERSHIP LEVELS ...... 9
HOW TO GET INVOLVED ...... 11
CONTACT US ...... 12
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ABOUT US
ADCOLOR’s mission is to champion diversity industry. ADCOLOR seeks to fulfill its mission Raton, Florida, to New York City, ADCOLOR and inclusion in the creative industries. Our by offering several turnkey programs, among has been hosted in five different cities and will process is twofold. First, we help individuals them the ADCOLOR Live! Summer event, be in Los Angeles for 2018. and organizations RISE UP, letting their the ADCOLOR Awards, the ADCOLOR Since 2007, we’ve featured and honored such accomplishments and ideas shine. Then we Conference, ADCOLOR University, talent as Queen Latifah, George Lopez, Nick teach these new leaders and would-be mentors ADCOLOR Diversity Summit and the Cannon, Soledad O’Brien and MC Lyte. how to REACH BACK and find others who ADCOLOR FUTURES program. Through all of Our social media impression reaches 6,000+ deserve to be noticed and promoted. Our ADCOLOR’s pillars, we reflect our motto that Facebook, 5,000+ Twitter and 3,000+ LinkedIn goal is to create a community of diverse as we rise up we must reach back. followers and 180 YouTube subscribers (with professionals who are here to support and ADCOLOR is the largest and most recognized 100K YouTube views). ADCOLOR also supports celebrate one another. ADCOLOR strives to cross-industry diversity and inclusion initiative. the growth of minority- and women-owned highlight not only the importance of a diverse Our awards show and conference seats 600 companies. In 2017, ADCOLOR spent over advertising workforce, but also the grave attendees every year and has honored 213 $715,000 with MWBE vendors and suppliers. business impact of not having an inclusive diverse professionals to date. From Boca
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OUR MANIFESTO
For too long we’ve spoken Because every one of us deserves respect. Will you, the people, speak your truth? and nobody has listened. Every one of us deserves acceptance. Will you, the allies, listen and take action? And every one of us deserves to feel safe. Will we, as a culture, rise to the challenge? Still, we are told to “sit down and be humble.” “It’s not your time yet.” Together, we are united in this quest for equality. We have been told to sit and wait. “We only hire the best.” And united, we are catalysts for a future that But we will wait no longer. That “it’s just business,” when really, it’s just celebrates every one of us. Now is the time for impact— business as usual. Not in spite of what makes us different but to speak louder than intent. That time has passed. because of what makes us unique. The moment of silence is over. That future begins today. Today is the day to speak our truths louder. We demand it. What will you DO in this Moment of Truth? To raise our voices and say, “enough.” Today is the day we march ourselves out of the Because even tomorrow is too late. margins we’ve been forced into. So here we are, the moment of truth. The moment that changes everything.
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WHAT IT MEANS TO BE OUR PARTNER
Each ADCOLOR partner is a champion of of the industry, but shines a light on the Like diversity, support comes in various forms. inclusion. Being an ADCOLOR partner means achievements of those among us who have ADCOLOR has several annual programs and more than just providing sponsorship. It means worked exceptionally hard to succeed. events, such as ADCOLOR FUTURES, the believing in and promoting ADCOLOR’s mission. ADCOLOR Conference and the ADCOLOR Companies flourish when they have access to Awards. Partners provide the strategic and Our partners share our core value of rising and support diverse pools of talent. They also financial support needed to ensure these up and reaching back. They truly understand further their awareness when discussions move programs continue to advance diversity and that supporting ADCOLOR’s groundbreaking from challenges faced locally to solutions that inclusion within our industries. programs not only gives young, diverse can be implemented globally. achievers an opportunity to change the face
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ADCOLOR PARTNERS THROUGH THE YEARS
4A’s DAS Global Group of Companies Leo Burnett St. John & Partners Advertising Age DDB McCann Worldgroup Starcom Media Vest The ADVERTISING Club Deutsch McDonald’s Studio 8 at DDB of New York DIAGEO Microsoft Advertising TBWA Advertising Women of NY DigitasLBi MPG TBWA\ Media Arts Lab ADWEEK Draftfcb NBA Team Detroit American Advertising Federation Edelman NBC Universal Team Ignition Améredia Euro RSCG Worldwide Nielsen Telemundo Network American Family Insurance Facebook Ogilvy & Mather, NA The Studio Arnold Worldwide GLAAD Omnicom Group Time Warner Asian American Google OmnicomMediaGroup Translation Advertising Federation Gotham The One Club Twitter Apple GSD&M One Solution Univision AT&T GTM, Inc. Open Channels Group Volvo Bank of America HBO PepsiCo Washington BBDO The Home Depot Procter and Gamble Speakers Bureau BET Networks/Centric HP Publicis Groupe Weber Shandwick Bing Huemanitas Publicis Kaplan Thaler Wieden + Kennedy Bromley Communications ICON MANN RAPP WPP Casa Cristina I’mPART a program of ACNY REVOLT TV Yahoo! CNN Interpublic Group Saatchi & Saatchi Creative Artist Agency (CAA) JWT North America SBS Studios PARTNERSHIP GUIDE 11
WORDS FROM OUR PARTNERS
DAS GLOBAL: DROGA 5: Digitas: “ADCOLOR is an oasis that allows you to “The first decade of ADCOLOR was about “Over the years we’ve witnessed the impact and recharge your spiritual battery, reconnect and bringing together an incredible community of reach of the ADCOLOR experience, lifting, discover new connections with others who are creatives, makers and thought leaders to the acknowledging, and shining a much needed light transforming businesses and industries both conference and awards. Together the community on our industry’s diverse talent and the inclusion culturally and economically. And your pitstop on thought about the topic of diversity deeply but it conversation in general. From engaging content the oasis reassures you that you are not alone in was also an opportunity to fill one another up, to delivered via the ADCOLOR Conference to the pursuit of change and impact.” keep one another moving forward. This next engaging our industry’s ‘generation now & next’ —Stacey Hightower, Chief Operating Officer, Group E, decade of ADCOLOR will bring all of this equity via ADCOLOR FUTURES, ADCOLOR has DAS (Diversified Agency Services) Global and community to full coalition. It has the power to been a critical platform that we’ve relied on to help bring all of the rich and deep component parts recognize, inform and energize our talent. For that, together to fully empower, to fully awaken and to we are grateful and look forward to the evolution of fully bring to bear the talents of people in creative ADCOLOR and it helping shape our industry for industries. It’s a critical resource and guiding light the next 10 years, and many more after that.” in true inclusion.” —Ronnie Dickerson, Vice President, Talent Engagement —Susie Nam, Chief Operating Officer, Droga5 and Inclusion–North America, Digitas
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WORDS FROM OUR PEOPLE
2011 ADCOLOR 2013 ADCOLOR FUTURE: 2017 ADCOLOR SPEAKER: CATALYST HONOREE: “Navigating the advertising industry as a woman “ADCOLOR is more than a conference — “The agency has won a bunch of awards lately. of color who proudly stands in her identity means it’s a full-blown movement. It’s one of the last But, I’m deadly serious — this is the most navigating through some unpleasant people, moments remaining safe spaces for real dialogue that leads to important one I ever held.” and situations. Through ADCOLOR’s community of impactful change.” —Dan Wieden, Co-Founder and CEO, Wieden+Kennedy genuine, passionate, like-minded people, I feel a sense — Bozoma Saint John, Chief Brand Officer, Uber of connectivity to people all around the country who are also working towards creating a more inclusive culture. That, to me, is invaluable.” —Jezzika Chung, Copywriter, Anomaly
PARTNERSHIP GUIDE 15 *Data sourced from OUR AUDIENCE CVENT 2017 registrations. **Data does not include registrant demographics ETHNICITY GEOGRAPHY marked as unknown.
California New York Illinois Texas, Washington 43% 34% 7% 6%
African-American White Hispanic Asian Multiracial 26% 19% 8% 5% 4%
GENDER LEVEL INDUSTRY
C-Suite 13%
Senior 34% Advertising Tech 50% 19% Mid 36% Women Men 53% 32% Entry 4%
Marketing Entertainment 16 PARTNERSHIP GUIDE 9% 7% DIVERSITY STATISTICS
“Racial disparity is 38 percent worse in the “According to the Bureau of Labor Statistics, of “According to new statistics from the U.S. Equal advertising industry than in the overall U.S. the 582,000 Americans employed in advertising Employment Opportunity Commission, only 93 labor market.” and communications in 2014, less than half are black female executives are in advertising, PR and (Source: Office of the New York City Comptroller, women, 6.6% are black or African-American, related agencies with more than 100 people, out of December 10, 2015) 5.7% are Asian and 10.5% are Hispanic.” 8,734 total executives.”
(Source: Advertising Age, April 23, 2015) (source: U.S. Equal Employment Opportunity Commission via Advertising Age, March 24, 2017)
PARTNERSHIP GUIDE 17 PARTNERSHIP LEVELS & BENEFITS PRESENTING $250,000 DIAMOND $100,000 PLATINUM $50,000 GOLD $40,000 SILVER $30,000 SUPPORTING $15,000 TABLE $10,000 NAMING RIGHTS CATEGORY EXCLUSIVITY TICKETS* • ADCOLOR FUTURES HACKATHON 30 20 10 10 • ADCOLOR MEET THE FUTURES MIXER 30 20 10 10 • ADCOLOR CONFERENCE 30 20 10 10 10 10 • ADCOLOR OPENING NIGHT PARTY 30 20 10 10 10 10 • ADCOLOR AWARDS: Reception, Show, After-Party 30 20 10 10 10 10 10 SEATING: ADCOLOR AWARDS PREMIUM 10 PREMIUM/10 RESERVED PREMIUM PREFERRED PREFERRED RESERVED RESERVED ELIGIBLE FOR ACTIVATION UPGRADE ONSTAGE PRESENTER: ADCOLOR Awards ONSTAGE BRANDING: ADCOLOR Awards CUSTOM ON-SITE BRANDING/ACTIVATION: ADCOLOR Awards LOGO ON AWARDS SHOW STEP AND REPEAT LISTING IN PARTNER REEL ON-STAGE BRANDING: ADCOLOR Conference CUSTOM ONSITE BRANDING/ACTIVATION: ADCOLOR Conference OPPORTUNITY FOR PRODUCT INCLUSION IN CONFERENCE GIFT BAG LISTING IN ALL EVENT COLLATERAL CORPORATE LOGO ON ACCESS BADGES LOGO ON ADCOLOR WEBSITE RECOGNITION AS PREMIER PARTNER ON ADCOLOR WEBSITE LOGO RECOGNITION ON VOLUNTEER T-SHIRTS AD IN ADCOLOR PROGRAM BOOK (VALUED AT $3,000) 4/C, FULL-PAGE 4/C, FULL-PAGE 4/C, FULL-PAGE 4/C, FULL-PAGE 4/C, FULL-PAGE B/W, HALF-PAGE LISTING INCLUSION IN AWARDS NOMINATIONS PRESS RELEASE Deadline to participate is August 13, 2018. ACCESS TO ADCOLOR FUTURES YEARBOOK *Contact us for additional details. OPPORTUNITY FOR PRODUCT INCLUSION IN ADCOLOR FUTURES GIFT BAG ADCOLOR FUTURES FUND: Portion of donation goes to funding the growth 18 PARTNERSHIP GUIDE PARTNERSHIP GUIDE 19 of the FUTURES program to develop the future leaders of tomorrow, today.
HOW TO GET INVOLVED
Join us September 20–23 for the 12th recognized for his or her remarkable efforts PARTNER. Annual ADCOLOR Conference & Awards and notable contributions to our industries. Support our mission to at the JW Marriott Los Angeles L.A. LIVE. It’s simple, quick and a great way to show Rise Up and Reach Back. your support for our diverse professionals We’re bringing back our groundbreaking NOMINATE. and champions in our industry. programs like ADCOLOR University — Honor an industry trailblazer with a program that promotes continued Likewise, help support our mission to an ADCOLOR Award. professional growth at every level. Rise Up and Reach Back by becoming an REGISTER. ADCOLOR partner. Registration will open in March. Make sure to Attend the full ADCOLOR catch our early bird special! Visit adcolor.org today to partner, nominate, experience. Become a part of and/or register for the 12th Annual ADCOLOR our inclusive community. It’s also the perfect time to nominate a Conference & Awards. colleague whom you feel deserves to be
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CONTACT US
For partnership inquiries ADCOLOR Hackathon ADCOLOR Conference please contact STAMP Event Management at [email protected] or (212) 219-0111 x7013.
Deadline to participate is August 13, 2018.
For more event details, schedule, registration and information about ADCOLOR, contact us at [email protected].
ADCOLOR FUTURES ADCOLOR Awards
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