DOCSLIB.ORG

Come Together the 11Th Annual Adcolor Conference & Awards Partnership Guide

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Come Together the 11Th Annual Adcolor Conference & Awards Partnership Guide COME TOGETHER THE 11TH ANNUAL ADCOLOR CONFERENCE & AWARDS PARTNERSHIP GUIDE PARTNERSHIP GUIDE 1 TABLE OF CONTENTS ABOUT US . ..............................................................1 OUR MANIFESTO....................................................... 2 WHAT IT MEANS TO BE OUR PARTNER . 3 ADCOLOR PARTNERS THROUGH THE YEARS............................4 WORDS FROM OUR PARTNERS ......................................... 5 WORDS FROM OUR PEOPLE . 6 OUR AUDIENCE......................................................... 7 DIVERSITY STATISTICS...................................................8 PARTNERSHIP LEVELS . 9 HOW TO GET INVOLVED . 11 CONTACT US............................................................12 PARTNERSHIP GUIDE 3 ABOUT US ADCOLOR’s mission is to champion diversity industry. ADCOLOR seeks to fulfill its mission Raton, Florida, to New York City, ADCOLOR and inclusion in the creative industries. Our by offering several turnkey programs, among has been hosted in five different cities and will process is twofold. First, we help individuals them the ADCOLOR Live! Summer event, be returning to Los Angeles for 2017. and organizations RISE UP, letting their the ADCOLOR Awards, the ADCOLOR Since 2007, we’ve featured and honored such accomplishments and ideas shine. Then we Conference, ADCOLOR University, talent as Queen Latifah, George Lopez, Nick teach these new leaders and would-be mentors ADCOLOR Diversity Summit and the Cannon, Soledad O’Brien and MC Lyte. how to REACH BACK and find others who ADCOLOR FUTURES program. Through all of Our social media impression reaches 6,000+ deserve to be noticed and promoted. Our ADCOLOR’s pillars, we reflect our motto that Facebook, 5,000+ Twitter and 3,000+ LinkedIn goal is to create a community of diverse as we rise up we must reach back. followers and 180 YouTube subscribers (with professionals who are here to support and ADCOLOR is the largest and most recognized 100K YouTube views). ADCOLOR also supports celebrate one another. ADCOLOR strives to cross-industry diversity and inclusion initiative. the growth of minority- and women-owned highlight not only the importance of a diverse Our awards show and conference seats 600 companies. In 2016, ADCOLOR spent over advertising workforce, but also the grave attendees every year.s and has honored 213 $715,000 with MWBE vendors and suppliers. business impact of not having an inclusive diverse professionals to date. From Boca PARTNERSHIP GUIDE 5 OUR MANIFESTO ADCOLOR has always known: we can’t just focus Together, our words are amplified. But we have love. We have respect. on one type of person, one type of difference. Millions of voices in unison. We have each other. That’s why we celebrate and advocate people Together, we are not a march. Today, “I” becomes “we.” of color, women, members of the LGBTQ We are a movement. I can identify as one, but we must empathize community, people with disabilities and Together, we are not enemies. We are allies. with all. other often-overlooked champions of the creative industry. And this call to Come Together— I can stand out in a crowd, but we must stand up it’s more important now than ever. as a group. And that’s why it’s our duty to ask you all, no matter who you are or how you identify, Those who stand against us, those who would Because none of us can rise up unless all of us to Come Together. oppress us, who fear us for being different, rise up. fear us for no longer fearing them… Because together, we are part of The time is now: they’ve organized around hate. something strong. Something special. Come Together for ADCOLOR 2017. PARTNERSHIP GUIDE 7 WHAT IT MEANS TO BE OUR PARTNER Each ADCOLOR partner is a champion of of the industry, but shines a light on the Like diversity, support comes in various forms. inclusion. Being an ADCOLOR partner means achievements of those among us who have ADCOLOR has several annual programs and more than just providing sponsorship. It means worked exceptionally hard to succeed. events, such as ADCOLOR FUTURES, the believing in and promoting ADCOLOR’s mission. ADCOLOR Conference and the ADCOLOR Companies flourish when they have access to Awards. Partners provide the strategic and Our partners share our core value of rising and support diverse pools of talent. They also financial support needed to ensure these up and reaching back. They truly understand further their awareness when discussions move programs continue to advance diversity and that supporting ADCOLOR’s groundbreaking from challenges faced locally to solutions that inclusion within our industries. programs not only gives young, diverse can be implemented globally. achievers an opportunity to change the face PARTNERSHIP GUIDE 9 ADCOLOR PARTNERS THROUGH THE YEARS 4A’s Creative Artist Agency (CAA) JWT North America Saatchi & Saatchi Advertising Age DAS Global Group of Companies Leo Burnett SBS Studios The ADVERTISING Club DDB McCann Worldgroup St. John & Partners of New York Deutsch McDonald’s Starcom Media Vest Advertising Women of NY DIAGEO Microsoft Advertising Studio 8 at DDB ADWEEK DigitasLBi MPG TBWA American Advertising Federation Draftfcb NBA TBWA\ Media Arts Lab Améredia Edelman NBC Universal Team Detroit American Family Insurance Euro RSCG Worldwide Nielsen Team Ignition Arnold Worldwide Facebook Ogilvy & Mather, NA Telemundo Network Asian American GLAAD Omnicom Group The Studio Advertising Federation Google OmnicomMediaGroup Time Warner Apple Gotham The One Club Translation AT&T GSD&M One Solution Twitter Bank of America GTM, Inc. Open Channels Group Univision BBDO HBO PepsiCo Volvo BET Networks/Centric The Home Depot Procter and Gamble Washington Bing Huemanitas Publicis Groupe Speakers Bureau Bromley Communications ICON MANN Publicis Kaplan Thaler Weber Shandwick Casa Cristina I’mPART a program of ACNY RAPP Wieden + Kennedy CNN Interpublic Group REVOLT TV WPP Yahoo! PARTNERSHIP GUIDE 11 WORDS FROM OUR PARTNERS AOL: DIAGEO: DigitasLBi: “Simply put, if I were able to attend only one “ADCOLOR is one of the most important portals “Over the years we’ve witnessed the impact and conference ever again it would be ADCOLOR— to the future of advertising, media and marketing. reach of the ADCOLOR experience, lifting, the place for honest dialogue, inspirational Ergo, it is critical that, as an industry leader that acknowledging, and shining a much needed light attendees, and direct challenges that improve prides itself on forward thinking, Diageo be a on our industry’s diverse talent and the inclusion us all.” part of this fantastic movement. ADCOLOR is conversation in general. From engaging content —Stephen Kim, Vice President, Global Accounts, AOL creative. It is forward-thinking. It is provocative. delivered via the ADCOLOR Conference to It is building a community of future leaders that engaging our industry’s ‘generation now & next’ will take us to places we have yet to imagine. via ADCOLOR FUTURES, ADCOLOR has ADCOLOR also provides a very critical link to our been a critical platform that we’ve relied on to help past — a past full of known and unsung trailblazers, recognize, inform and energize our talent. For that, whose shoulders we all stand high on today. Diageo we are grateful and look forward to the evolution of celebrates life every day, everywhere. As such we ADCOLOR and it helping shape our industry for are a natural fit!” the next 10 years, and many more after that.” — Marc Strachan, Vice President, Corporate Relations, — Ronnie Dickerson, Vice President, Talent Engagement Constituent Affairs, DIAGEO NA and Inclusion–North America, DigitasLBi PARTNERSHIP GUIDE 13 WORDS FROM OUR PEOPLE 2011 ADCOLOR 2013 ADCOLOR FUTURE: 2015 ADCOLOR SPEAKER: CATALYST HONOREE: “Navigating the advertising industry as a woman “ADCOLOR is more than a conference — “The agency has won a bunch of awards lately. of color who proudly stands in her identity means it’s a full-blown movement. It’s one of the last But, I’m deadly serious — this is the most navigating through some unpleasant people, moments remaining safe spaces for real dialogue that leads to important one I ever held.” and situations. Through ADCOLOR’s community of impactful change.” — Dan Wieden, Co-Founder and CEO, Wieden+Kennedy genuine, passionate, like-minded people, I feel a sense — Bozoma Saint John, Head of Global Consumer of connectivity to people all around the country who Marketing, Apple Music and iTunes are also working towards creating a more inclusive culture. That, to me, is invaluable.” — Jezzika Chung, Beta Copywriter, TBWA\Media Arts Lab PARTNERSHIP GUIDE 15 OUR AUDIENCE ETHNICITY GEOGRAPHY New York Atlanta, Detroit, Washington, D.C. Chicago Los Angeles 62% 19% 10% 9% African-American Hispanic White Asian Multiracial 40% 19% 18% 13% 10% LEVEL INDUSTRY DISCIPLINE Media and Communications Entrepreneurs 12% Marketing 12% 25% Marketing and Advertising Online Media and Graphic Design 72% 14% Talent Mgmt. Art and Design 13% 23% Sales 15% Talent Mgmt. and Entertainment Public Relations 16 PARTNERSHIP GUIDE 9% 5% DIVERSITY STATISTICS “ Racial disparity is 38 percent worse in the “ According to the Bureau of Labor Statistics, of “ According to new statistics from the U.S. Equal advertising industry than in the overall U.S. the 582,000 Americans employed in advertising Employment Opportunity Commission, only 93 labor market.” and communications in 2014, less than half are black female executives are in advertising, PR and (Source: Office of the New York City Comptroller, women, 6.6% are black or African-American, related agencies with
Load more

Recommended publications
  • Game Over Spring 2018
    SPRING 2018 BONUS 2600 GAME OVER SPRING 2018 06 11 26 43 51 TABLE OF CONTENTS 04 Editor’s Note 29 Jon Slade Feels Optimistic About Publishing’s Future HOT TAKES 31 Q&A With Turner’s John Martin 33 Media’s Master Mechanics 05 How Publishers Beg for Direct 37 Shadow Organizations Force Change Connections Media and Marketing Translator What’s In & Out for 2018 MARKETING 06 How Paywall Publishers Stop Churn AI by the Numbers 39 Q&A With e.l.f. Beauty’s Tarang Amin Influencer Dictionary 41 CVS’ Norman de Greve Rethinks Transparency 07 Facebook Irks Media 43 Consulting Firms Threaten Ad Agencies and Marketing Companies TheThe intersection modernization of finance, of money money 45 Richemont Explores E-Commerce and commerce 09 Blockchain’s Media and in China and technology Marketing Applications 47 How Brands Use WeChat 49 Alibaba Counters Counterfeits MEDIA 51 Ad Schools Evolve 53 Russell Westbrook’s Fashion Influence 11 Issues Shaping the New World 55 Amazon’s Private-Label Anatomy of a Brand Failure 12 Business Grows 13 Oral History of Facebook Beacon 15 Q&A With BuzzFeed’s Jonah Peretti ETC. 17 Media Pushes Back Against the Duopoly 19 The Rise of Athlete-Driven Media 57 Office Hours WithJulie Alvin 21 Q&A With Hearst Magazines’ Joanna Coles 59 Jeff Staple’s Guide to Tokyo 23 Quartz Expands Into India 61 A Day in the Life of Fashion Stylist 26 GDPR Misconceptions Micaela Erlanger 27 Q&A With NBCUniversal’s 65 Final Word tearsheet.co Linda Yaccarino TABLE OF CONTENTS | DIGIDAY 02 FOUNDER AND CEO NICK FRIESE EDITORIAL TEARSHEET CLIENT CUSTOM
    [Show full text]
  • Working the Math and the Magic
    Bob Pittman WORKING THE MATH AND THE MAGIC rom his days of programming the nation’s #1 radio station in his early 20s to reinventing the nation’s #1 broadcasting company into today’s premier media company, Bob Pittman has had a spectacular career,” says Republic chieftain Monte Lipman. “Bob’s motivation and fearless- ness to always sail into uncharted waters is unprecedented.” Monte makes a valid point—and that includes piloting his jet to the Burning Man festival every year. From his wunderkind days holding court at the NBC commissary to his current reign atop iHeartMedia, the Mississippi native has always been zooming forward. Name a game-changing media moment during the last 35 years, and chances are Bob Pittman’s fingerprints were all over it. After getting his start in radio, he moved to television as a founder of MTV, which became the first profitable cable network as well as reenergizing the record business. Pittman was on hand when Warner Bros. merged with Time Inc., and after serving as CEO of Six Flags and Century 21, he became COO of AOL and held the same post following the 2000 mega- Fmerger that created AOL Tim Warner. Since 2010, Pittman has become “ 143 ever more deeply involved with iHeart- national cable networks, I’ve been an the iHeartRadio Fest in 2011. Radio Media, which bore the Clear Channel advertiser,” Pittman told CNN in 2013. Ink magazine named him the Most nameplate when he arrived. His duties as “[Late Time Warner boss] Steve Ross Powerful Man in Radio in 2011; he has Chairman/CEO have notably included taught me to take chances—don’t ever yet to relinquish the title.
    [Show full text]
  • Itunes Download Album Top 2 Ways to Get Album Artwork on Itunes
    itunes download album Top 2 Ways to Get Album Artwork on iTunes. Missing artwork is a very irritating sight for perfectionists like me who want their music library to be well organized at all times. It is indeed a dreadful sight when half of your tracks are missing on their respective artwork. They not only make your library look aesthetically unpleasant but also unorganized and messy. There are two methods to retrieve missing artwork from iTunes: the automatic method and the manual method. Part 1. The Manual Method to Get Album Artwork on iTunes Part 2. The Automatic Method to Get Album Artwork on iTunes. Part 1. The Manual Method to Get Album Artwork on iTunes. Let us first take a look at the automatic method of retrieving missing album artwork. Step 1 Sign in to your iTunes Store using your Apple ID. If you’re already signed in, simply open iTunes. Step 2 Select all of your audio files by either holding Shift key while you click each file individually or by using Ctrl+A. Step 3 Now right click, and from the dropdown menu select “Get Album Artwork”. Step 4 Sit back and relax, iTunes will automatically start looking for and retrieving missing album artwork. Once the automatic retrieval process is complete, you’ll get a notification informing you of it. If somehow some of the artwork couldn’t be retrieved (and there’s a great chance it’ll happen), you’ll be notified accordingly. Then you can follow the following steps teaching you the method of manually retrieving the missing artwork.
    [Show full text]
  • Television Advertising Insights
    Lockdown Highlight Tous en cuisine, M6 (France) Foreword We are delighted to present you this 27th edition of trends and to the forecasts for the years to come. TV Key Facts. All this information and more can be found on our This edition collates insights and statistics from dedi cated TV Key Facts platform www.tvkeyfacts.com. experts throughout the global Total Video industry. Use the link below to start your journey into the In this unprecedented year, we have experienced media advertising landscape. more than ever how creative, unitive, and resilient Enjoy! / TV can be. We are particularly thankful to all participants and major industry players who agreed to share their vision of media and advertising’s future especially Editors-in-chief & Communications. during these chaotic times. Carine Jean-Jean Alongside this magazine, you get exclusive access to Coraline Sainte-Beuve our database that covers 26 countries worldwide. This country-by-country analysis comprises insights for both television and digital, which details both domestic and international channels on numerous platforms. Over the course of the magazine, we hope to inform you about the pandemic’s impact on the market, where the market is heading, media’s social and environmental responsibility and all the latest innovations. Allow us to be your guide to this year’s ACCESS OUR EXCLUSIVE DATABASE ON WWW.TVKEYFACTS.COM WITH YOUR PERSONAL ACTIVATION CODE 26 countries covered. Television & Digital insights: consumption, content, adspend. Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Denmark, France, Finland, Germany, Hungary, India, Italy, Ireland, Japan, Luxembourg, The Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, UK and the US.
    [Show full text]
  • Fmcg & Covid-19
    Guest Edited by Kai D. Wright, Lecturer, Columbia University Global Consulting Partner, Ogilvy © Copyright WARC 2020. All rights reserved. WARC GUIDE Beginning as a hashtag in 2013, Although three women for racial equity is long overdue. #blacklivesmatter has slowly created the hashtag This Guide helps underscore galvanized consumers #blacklivesmatter in 2013, that diversity, equity, and it wasn’t until 2020 that a tidal inclusion represent business wave of public sentiment, growth opportunities, with 90% media attention, and brand of US population growth in the Consumers want brands to act support evolved the next thirty years coming from against racial injustice in ways movement into global, current minority audiences, that go far beyond donations mainstream, mass including Black households. and social media posts mobilization. From the streets to boardrooms, Black Lives This Guide offers research, Matter has unified consumers inspiration, and advice on and employees in fighting how to exercise brand racial inequity, demanding accountability. Ultimately, For too long, brands have failed more accountability from it is a quick-start foundation for to focus on essential diversity, CEOs, organizations, and ethically activating Black Lives equity and inclusion (DEI) work; brands themselves. Matter to be relevant among, here’s what to do now and resonate with, diverse While the pace of change communities by creating a new during 2020 has been dizzying growth imperative based on – pandemic-induced their empowerment. Marketing and communications e-commerce, work-from- work that recognizes and home, and politics – the time Kai D. Wright, Guest Editor exemplifies diversity resonates © Copyright WARC 2020. All rights reserved. © Copyright WARC 2020.
    [Show full text]
  • Moment of Truth the 12Th Annual Adcolor Conference & Awards Partnership Guide
    MOMENT OF TRUTH THE 12TH ANNUAL ADCOLOR CONFERENCE & AWARDS PARTNERSHIP GUIDE PARTNERSHIP GUIDE 1 TABLE OF CONTENTS ABOUT US . ..............................................................1 OUR MANIFESTO....................................................... 2 WHAT IT MEANS TO BE OUR PARTNER . 3 ADCOLOR PARTNERS THROUGH THE YEARS............................4 WORDS FROM OUR PARTNERS ......................................... 5 WORDS FROM OUR PEOPLE . 6 OUR AUDIENCE......................................................... 7 DIVERSITY STATISTICS...................................................8 PARTNERSHIP LEVELS . 9 HOW TO GET INVOLVED . 11 CONTACT US............................................................12 PARTNERSHIP GUIDE 3 ABOUT US ADCOLOR’s mission is to champion diversity industry. ADCOLOR seeks to fulfill its mission Raton, Florida, to New York City, ADCOLOR and inclusion in the creative industries. Our by offering several turnkey programs, among has been hosted in five different cities and will process is twofold. First, we help individuals them the ADCOLOR Live! Summer event, be in Los Angeles for 2018. and organizations RISE UP, letting their the ADCOLOR Awards, the ADCOLOR Since 2007, we’ve featured and honored such accomplishments and ideas shine. Then we Conference, ADCOLOR University, talent as Queen Latifah, George Lopez, Nick teach these new leaders and would-be mentors ADCOLOR Diversity Summit and the Cannon, Soledad O’Brien and MC Lyte. how to REACH BACK and find others who ADCOLOR FUTURES program. Through all of Our social media impression reaches 6,000+ deserve to be noticed and promoted. Our ADCOLOR’s pillars, we reflect our motto that Facebook, 5,000+ Twitter and 3,000+ LinkedIn goal is to create a community of diverse as we rise up we must reach back. followers and 180 YouTube subscribers (with professionals who are here to support and ADCOLOR is the largest and most recognized 100K YouTube views).
    [Show full text]
  • The Parkland Shooting.” It Too Can Be Understood As a Form of Civic Engagement
    FROM THE INSTRUCTOR When the shooting broke out in Parkland, Florida, last February 14, Miranda was already underway with research for an essay about A Beautiful Mind, a 2001 film about the schizophrenic mathematician John Nash. Continuing with that worthy project would’ve been the easiest way for her complete the assignment. But in the wake of Parkland, Miranda’s motivation to understand the power of media representations of mental illness gave her the courage to change her approach midstream and to dive into a controversial political issue. Her choice paid off with the compelling and timely essay you are about to read. In Miranda’s words, “It is possible to start somewhere and then end up in a completely different place, and that is sometimes the best way to develop a project.” On March 24, as students across the country gathered for the March for Our Lives, Miranda was making the last round of revisions to her prizewinning essay “Representations of Mental Illness Within FOX and CNN: The Parkland Shooting.” It too can be understood as a form of civic engagement. In this paper, Miranda presents new data she collected about news coverage of the Parkland school shooting and uses the kind of critical information literacy skills that are essential to responsible citizenship. In doing so, she contributes to both scholarly and public conversations about gun violence and mental illness. Her portfolio makes the connection between scholarly and public discourse explicit when she describes how she drew on knowledge from her research to respond to an acquaintance’s Instagram post blaming gun violence on mentally ill people in especially derogatory terms.
    [Show full text]
  • View / Open Final Thesis-Summers.Pdf
    WHAT DO WE SAY NOW? AN ANALYSIS OF MASS COMMUNICATION AND ADVERTISING FOR THE PREVENTION OF SEXUAL ASSAULT by JESSE SUMMERS A THESIS Presented to the School of Journalism and Communication and the Robert D. Clark Honors College in partial fulfillment of the requirements for the degree of Bachelor of Arts June 2016 An Abstract of the Thesis of Jesse Summers for the degree of Bachelor of Arts in the School of Journalism and Communication to be taken June 2017 Title: What Do We Say Now? An Analysis of Mass Communication and Advertising for the Prevention of Sexual Assault Approved: ~ ~ a--r1.._ Kim Sheehan Sexual assault has become a prevalent issue in recent years. From university campuses to the White House, the issue is being discussed and addressed in many different ways. This thesis specifically discusses the It's On Us and No More campaigns as well as two pieces of popular media used to spread awareness of the issue of sexual assault. The Transtheoretical Model of Change, a social health model used to understand an individual's willingness to change their behavior, is used as a basis for analyzing the videos produced for these campaigns and categorizing them based on their potential to influence a viewer's behavior. Semiotic analysis is used to analyze specific content in each video and associate the videos with stages in the Transtheoretical Model of Change. Initial results showed that many of the current videos focus on creating awareness and are associated with the pre-contemplation or contemplation stages. However, analyzing specific links between the videos and other campaign content such as websites shows potential for viewers to move beyond the early stages of the model.
    [Show full text]
  • 2014 Media Kit Covers.Indd
    2014 MEDIA KIT PRINT | DIGITAL | EVENTS ABOUT THE VOICE OF MEDIA VOL. LV NO. 1 JANUARY 6-12, 2014 Merger MVPs LOOK WHO’S TALKING Thanks to the Internet of Things, we’ve fi nally arrived at the Jetsons age—and we’ll see it all at CES 00_0106_COVER_LO [P].indd 2 1/2/14 6:04 PM MUTUALLYU ASSURED THE VOICE OF MEDIA VOL. LIV NO. 40 NOVEMBER 11-17, 2013 5 353 s YYearsear Online streaming services are threatening to take down LASTNAME N: LINCOLN AGNEWLINCOLN N: SURVIVAL? T the bloated cable model. But success could lead them to IO FIRS kill their primary source of content. How will it all end? : By Sam Thielman ILLUSTRAT PHOTO 1 MONTH ##, #### | ADWEEK ADWEEK | MONTH ##, #### RonRon BergerBerger, formerlyformerly ofof EuroEuro RRSCG,SCG, aandnd hhisis ssonsons CCoryory BergerBerger ((l.)l.) ooff PPereiraereira & OO’Dell’Dell aandnd RRyanyan BBergererger ooff tthehe BBergererger SShop.hop. The Familyy In ccelebratioelebra n of our 35th anniversary, a pportfortfolioio of industry veterans and the sons and ddaughtersaugh to whom they’re passing the torch. THE VOICE OF MEDIA Updated: 6/16/14 PRINT Before you take the deep dive, here’s a peek at what’s ahead in the pages of the magazine First Mover Data Points Portrait The innovators, game changers, decision The latest in media, marketing and A close-up on the new generation of makers on their new jobs and how they got technology through the lens of data. advertising and media stars. from here to there. Trending Topics Accounts in Review Information Diet The hottest trends shaping the world of A weekly roundup of major accounts up Celebrities come clean on their media media, advertising and technology.
    [Show full text]
  • The Pennsylvania State University
    The Pennsylvania State University The Graduate School Donald P. Bellisario College of Communications GROWING UP GAMERS: FEMALE LEISURE IN DIGITAL GAMES CULTURE A Dissertation in Mass Communications by Stephanie Orme 2018 Stephanie Orme Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy May 2018 The dissertation of Stephanie was reviewed and approved* by the following: Matthew P. McAllister Professor of Communications Chair of Graduate Programs Dissertation Advisor Chair of Committee Michelle Rodino-Colocino Associate Professor of Communications Patrick R. Parsons Professor of Communications Camilla J. Hodge Assistant Professor of Recreation, Park, and Tourism Management *Signatures are on file in the Graduate School iii ABSTRACT This dissertation explores possible explanations and complexities surrounding women’s relationship with leisure and video games. One of my objectives with this study is to understand how women players view their relationship with gaming: how they become involved with video games, how gaming fits into their adult lives (specifically, as wives, mothers, etc.), and the reasons they play games. Primarily, I am interested in how women’s reported experiences with games affirm or challenge dominant narratives about their experiences. After surveying more than 3,000 women players and conducting 21 follow-up interviews, I discuss trends in women’s video game play, including their genre and play style preferences, motivations for playing games, the extent that they consider themselves “gamers,” and how their relationships with gaming have evolved over the course of the lives. Specifically, I investigate how gendered constraints on women’s access to and enjoyment of leisure time influence the reported trends in women’s gaming experience.
    [Show full text]
  • Netflix Ecosystem Phone: (408) 540-3700
    Netflix 100 Winchester Circle Los Gatos, CA 95032 Netflix Ecosystem Phone: (408) 540-3700 www.netflix.com Outside Relationships (a California Corporation) Outside Relationships Netflix Securities Regulation Regulators Capital Suppliers Customers and Stock Exchange Customers Suppliers Capital Regulators Debt Structure Equity Structure Listing Rules Public Debt Bond Financing Holders Debt ( $16.31 Billion as of December 31, 2020) | Credit Ratings: S&P (BB+), Moody’s (Ba3) Equity Securities Common Stock Regulators $750 Million Revolving Credit Facility (Matures 2024) 2021 Senior Notes ($500 Million) 2025 Senior Notes ($800 Million) 2027 Senior Notes ($1.588 Billion) Common Stock Repurchase Plan Preferred Stock Common Stock Repurchases Significant Authorized: $5 Billion Authorized: 10,000,000 Authorized: 4,990,000,000 Shareholders Deposit Accounts with Black-Owned Financial Institutions 2022 Senior Notes ($700 Million) 2025 Senior Notes ($500 Million) 2028 Senior Notes ($1.600 Billion) US Securities Balance Available: $5 Billion Issued: None Issued: 442,895,261 Revolving Credit Financing Equity Capital and Exchange Commercial Black Economic Development Initiative Hope Credit Union 2024 Senior Notes ($400 Million) 2026 Senior Notes ($1.00 Billion) 2028 Senior Notes ($1.900 Billion) Expiration: None Record Holders: None Record Holders: 1,977 The Vanguard Commission Banks (Lead Group, Inc. Subjects of Bank: Goldman Communication (7.06%) General Sachs, JPMorgan Equipment and Corporate Functions Product Content Professional The NASDAQ Business
    [Show full text]
  • How Taco Bell Dropped What It Wanted to Say on Social and Emphasized Its Fans’ Voices Instead
    June 12, 2017 Issue 23 prnewsonline.com Social * Marketing * PR CONTENTS Social Media ...................1,3 Case Study ...............1,4,5,6 Data Dive ..........................2 Events Calendar .................2 Digital PR ..........................3 Strategy.............................7 The Week in PR ..................8 7 8 8 SOCIAL MEDIA How Taco Bell Dropped What it Wanted To Say on Social and Emphasized its Fans’ Voices Instead It seems every brand is trying to break through on social to understand “before you compose a single post.” media. The word cofveve did recently, as well as a misspell- Number One: Know who your audience is and who your fan ing of it: Covfefe. But what if you’re a brand or organization base is. Know to whom you are communicating. And “just be- attempting to get noticed and then thrive on social? cause a social platform exists doesn’t mean you should be on Few brands are doing social better than Taco Bell. So we it,” Prince says. “If you have a good understanding of your audi- asked Matt Prince, Taco Bell’s PR + brand engagement man- ence and it is [on a platform], that’s where you should be.” ager, for the secret recipe and a few condiments. Number Two: “Be very clear on what success [with social] Know Before You Go: For Prince, two things are important looks like to your team, your executives and your brand. So if Continued on page 3 BY ROB CATLIN, SENIOR DIRECTOR, MARKETING, MERZ N. AMERICA CASE STUDY AND MEGAN DRISCOLL, CEO, EVOLVEMKD An Integrated Campaign Meets Challenge of Two Skeptical Demo Groups It has been said that 90% of women have cellulite, and 100% of those women hate it.
    [Show full text]