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2017 Agency Family Tree
2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP -
Services & Offerings
STAG DINING 2020 SERVICES & OFFERINGS Meal Kits - Pantry Provisions - Natural Wine - Gifting - Cocktail Kits & Classes - Event Space - Crenn Farm 1 LETTER FROM STAG 4 STAG DINING GROUP STAG OVERVIEW MEAL KITS & OFFERINGS 8 NATURAL WINES 10 COCKTAIL KITS & CLASSES 12 WINEMAKING PARTNERS 16 CRENN & STAG 18 OUR VENUE 22 CLIENTS 27 TEAM 28 CONTACT 32 STAG DINING GROUP 925 O'Farrell St San Francisco, CA 94109 (415) 944-2065 [email protected] www.stagdining.com DERBY COCKTAIL CO www.derbycocktail.co CERF CLUB www.cerfclub.com © 2020 Stag Dining Group Select Photography by David Dines, dines.co 2 3 WITH A DECADE OF EXPERIENCE IN HOSPITALITY, WE HAVE NEVER SEEN A CHALLENGE THAT FACES US QUITE LIKE THE ONE POSED BY COVID-19. With virtually every restaurant worker out of a job, and traditional supply chains for food, wine and spirits broken, we have been UPDATED OFFERINGS seeking opportunities to mend those bonds in pragmatic ways while continuing to serve our customers. Our revised offerings are an attempt to help our clients engage their stakeholders, employees MEAL KITS and clients in ways that are fitting for this time and address the social, racial, environmental and biological crises that we are PANTRY PROVISIONS facing collectively as a society. NATURAL WINE At Stag Dining Group we believe every plate and every glass GIFTING tells a unique story, and we make every effort to connect guests COCKTAIL KITS & CLASSES to each other, to the environment and to the thought leaders of CRENN FARM this industry in authentic ways. Since our inception, we have witnessed the power that transformative culinary experiences have CERF CLUB EVENT VENUE on our guests and the conversations that can be sparked at the table. -
Film Shortlist
Film Shortlist Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation No A01 (Food & Drink) Communication A01/017 00612 UNMISSABLE HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Communication A01/018 00070 LIEKE UNILEVER BENELUX CALVÉ PEANUT ALFRED INTERNATIONAL THE ALFRED BUTTER Amsterdam NETHERLANDS INTERNATIONAL Amsterdam Communication A01/067 01942 WHAT BEER IS AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York THAT Communication A01/069 01944 FALCONER AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/070 01943 CAMO AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/071 01946 NEWS AB INBEV BUSCH DEUTSCH New York USA DEUTSCH New York Communication A01/079 02081 I LOVE YOU COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires HATER Communication A01/080 02082 THE POLE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires Communication A01/081 02094 ELISE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA SANTO Buenos Aires Communication A01/119 00232 THE SEVEN HENNESSY HENNESSY X.O DDB PARIS FRANCE DDB PARIS WORLDS A02 (Other FMCG) Communication A02/013 01786 THE ENDLESS AD P&G OLD SPICE WIEDEN+KENNEDY São BRAZIL WIEDEN+KENNEDY São Paulo Paulo 1 of 1 Film Shortlist Communication A02/028 02114 STORM THE REEBOK REEBOK VENABLES BELL & USA VENABLES BELL & COURT PARTNERS San Francisco PARTNERS San Francisco A04 (Consumer Durables) Communication A04/008 00375 A LITTLE APPLE FACETIME APPLE Cupertino USA APPLE Cupertino COMPANY Communication -
View / Open Final Thesis-Summers.Pdf
WHAT DO WE SAY NOW? AN ANALYSIS OF MASS COMMUNICATION AND ADVERTISING FOR THE PREVENTION OF SEXUAL ASSAULT by JESSE SUMMERS A THESIS Presented to the School of Journalism and Communication and the Robert D. Clark Honors College in partial fulfillment of the requirements for the degree of Bachelor of Arts June 2016 An Abstract of the Thesis of Jesse Summers for the degree of Bachelor of Arts in the School of Journalism and Communication to be taken June 2017 Title: What Do We Say Now? An Analysis of Mass Communication and Advertising for the Prevention of Sexual Assault Approved: ~ ~ a--r1.._ Kim Sheehan Sexual assault has become a prevalent issue in recent years. From university campuses to the White House, the issue is being discussed and addressed in many different ways. This thesis specifically discusses the It's On Us and No More campaigns as well as two pieces of popular media used to spread awareness of the issue of sexual assault. The Transtheoretical Model of Change, a social health model used to understand an individual's willingness to change their behavior, is used as a basis for analyzing the videos produced for these campaigns and categorizing them based on their potential to influence a viewer's behavior. Semiotic analysis is used to analyze specific content in each video and associate the videos with stages in the Transtheoretical Model of Change. Initial results showed that many of the current videos focus on creating awareness and are associated with the pre-contemplation or contemplation stages. However, analyzing specific links between the videos and other campaign content such as websites shows potential for viewers to move beyond the early stages of the model. -
Businesses for Innovative Climate and Energy Policy, Boston, Which Is A
Businesses for Innovative Climate and Energy Policy, Boston, which is a project of the nonprofit organization Ceres, selected Captains of Industry, Boston, as its first agency of record. Billings were not disclosed. David Coats, executive creative director at Kelliher Samets Volk, Burlington, Vt., was named a partner at the agency. Also, Erin Fagnant returned to the agency as brand manager; she had most recently been a producer at Tag New Media, Burlington. Coca-Cola Company, Atlanta, is introducing a digital campaign for the Coca-Cola brand, aimed at teenagers, that is planned to use 61 Web sites. The sites will include an umbrella site, ahh.com, which takes its name from the brand’s advertising strategy for 2013, “the Ahh effect.” The Web sites — which will include ahhh.com, ahhhh.com and so on — will offer content like video clips, games and GIF files. Agencies and media companies involved in the campaign include Alloy Digital, Vevo and Wieden & Kennedy, the creative agency for the Coca-Cola brand. Colle & McVoy, Minneapolis, part of MDC Partners, hired four employees for its account service group. They are Tommy Bennett, account executive; Amanda Schueller, account executive; Drew Shaman, account director; and Paula Weisenbeck, account supervisor. Two employees also were hired in the creative department: Roven Bashier, a senior interactive designer, and Lance Becker, a senior developer. Sarah DaVanzo joined Sparks & Honey, New York, part of the Omnicom Group, in what the agency is calling an expanded leadership role, as chief cultural strategy officer. She had been director for trends and culture at Publicis Kaplan Thaler, New York, part of the Publicis Worldwide division of the Publicis Groupe. -
Title Advertiser Product Entrant Company Country
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX A06 Clothing, Footwear & Accessories HEIDIES 15 MB OF FAME DIESEL UNDERWEAR FARFAR Stockholm SWEDEN D03 Innovative Ideas NIKE+ NIKE RUNNING APPLICATION R/GA New York USA E02 Viral Video EVOLUTION UNILEVER CANADA DOVE SELF ESTEEM FUND OGILVY & MATHER Toronto CANADA GOLD LION A01 Foods and Drinks GETTHEGLASS.COM CALIFORNIA FLUID MILK PROCESSORS MILK GOODBY SILVERSTEIN & PARTNERS USA ADVISORY BOARD San Francisco A03 Beauty & Luxury Products SEE MORE SIDE EFFECTS REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal CANADA LIKE A DOLL SHISEIDO MAJOLICA MAJORCA COSMETICS BBMEDIA Tokyo JAPAN C02 Automotive Products & Services FOLLOW THE WHITE RABBIT MINI MINI COOPER PROFERO London UNITED KINGDOM BLANK LIKE A RABBIT VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY Miami USA C03 Beauty & Luxury Products SEE MORE SIDE EFFECTS REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal CANADA C06 Clothing, Footwear & Accessories IMPOSSIBLE IS NOTHING ADIDAS SPORTSWEAR NETTHINK Madrid SPAIN C14 Charities, Public Health & Safety, Public Awareness TYPO-CRASH BANNERS MALTESER FRANKFURT ANTI-DRINK-DRIVING APPEAL OGILVY FRANKFURT GERMANY D03 Innovative Ideas D03 Innovative Ideas BIG SHADOW MICROSOFT CORPORATION XBOX 360 GAME CONSOLE GT Tokyo JAPAN E02 Viral Video TEA PARTAY SMIRNOFF RAW TEA BARTLE BOGLE HEGARTY New York USA E04 Viral Marketing IWANTTOSEEAGHOST DEAPLANETA PULSE MOVIE CP PROXIMITY Barcelona SPAIN SILVER LION A02 Automotive Products & Services THE SIXTH SENSE VOLVO CARS SWEDEN VOLVO S80 FORSMAN & BODENFORS Gothenburg SWEDEN A05 Household BRAWNY ACADEMY WEBSITE GEORGIA PACIFIC BRAWNY PAPER TOWELS FALLON Minneapolis USA A06 Clothing, Footwear & Accessories UNIQLO.COM UNIQLO FASHION THA Tokyo JAPAN DAYDREAM WEAVE TOSHI HATS QUBIBI Tokyo JAPAN A07 Other Consumer Products CLEARIFICATION MICROSOFT WINDOWS VISTA McCANN WORLDGROUP San Francisco USA A08 Financial Services WELCOME TO THE BARCLAYS FAMILY BARCLAYS BANK BANKING MEDIAEDGE:CIA Paris FRANCE A10 Retails & E-Commerce, incl. -
ADC 97Th ANNUAL AWARDS – FINALISTS Includes Gold, Silver, Bronze Cubes and Merit Winners
ADC 97TH ANNUAL AWARDS – FINALISTS Includes Gold, Silver, Bronze Cubes and Merit winners. Cube details will be announced during Creative Week, May 7–11. ADVERTISING ART DIRECTION DDB Paris + Eddy + Digital - Single Hasbro Emerging Species Studio5 / Paris R/GA / Sao Paulo Mobile - Single Banco Bradesco next Bank BBDO New York + Motion - Single Downtown Records Live Looper BBDO Studios / New York McCann New York + Motion - Single Microsoft Space Holiday Blk-Ops / Los Angeles R/GA / Tokyo Motion - Single MUJI Tokyo Pen Pixel AlmapBBDO / Sao Paulo Poster Advertising - Campaign Getty Images Nosferatu SLOW TRAIN, SLOW LIFE. DENTSU / Tokyo Poster Advertising - Campaign EAST JAPAN RAILWAY COMPANY Get Back, Tohoku. DENTSU / Tokyo Poster Advertising - Campaign OLFA Corporation The Art of Cutouts ...And That's the Smell of FCB Chicago Poster Advertising - Campaign Archer+Wolf Archer FCB Chicago Poster Advertising - Campaign Radio Flyer Travel Posters Juniper Park\TBWA Communications / Toronto Poster Advertising - Campaign Miller Lite Lite Originals SHISEIDO / Tokyo Poster Advertising - Campaign SHISEIDO Makeup Tools TBWA INDIA / Mumbai Poster Advertising - Campaign TBWA\INDIA Zoobar Pet Friendly Bar Dentsu + SUMOGIRLS 82 Amana + Press / Print Advertising - Single Hokkoku Shimbun TECHNIQUES Taki Corporation / Tokyo AlmapBBDO / Sao Paulo Press / Print Advertising - Campaign Alpargatas Made of Brazilian Summer Amber China / Shanghai + ASD Ammeloo Chef's Edition Knife Press / Print Advertising - Campaign ChopChop 2.0 Campaign Illusion Bangkok series -
Havas Group Dentsu Aegis Network
WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network -
2019 Megabrands Table of Contents
2019 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2019 Top 100 OOH Advertisers III. 2019 Top 100 Overall Advertisers IV. 2019 Agency List - Top 100 OOH Advertisers V. 2019 Agency List - Top 100 Overall Advertisers VI. OOH Agencies & Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2019 2019 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC LOCAL SERVICES & AMUSEMENTS 435,139.6 24.5% 1 403,806.8 1 31,332.8 7.8% RETAIL 174,055.8 9.8% 2 175,932.4 2 -1,876.6 -1.1% MEDIA & ADVERTISING 163,399.3 9.2% 3 144,097.0 3 19,302.3 13.4% PUBLIC TRANSPORT, HOTELS & RESORTS 124,325.6 7.0% 4 122,314.9 5 2,010.7 1.6% RESTAURANTS 115,445.2 6.5% 5 130,692.7 4 -15,247.5 -11.7% FINANCIAL 106,564.8 6.0% 6 100,532.8 6 6,032.0 6.0% INSURANCE & REAL ESTATE 103,012.6 5.8% 7 87,128.4 8 15,884.2 18.2% GOVERNMENT, POLITICS & ORGS 94,132.2 5.3% 8 92,155.1 7 1,977.1 2.1% AUTOMOTIVE DEALERS & SERVICES 74,595.4 4.2% 9 75,399.6 9 -804.2 -1.1% SCHOOLS, CAMPS & SEMINARS 69,267.1 3.9% 10 70,373.0 10 -1,105.9 -1.6% Total Top Ten Categories 1,459,937.6 82.2% 1,402,432.7 57,504.9 Total 2019 January - March OOH Expenditures $1,776,079,816 Overall Percentage Change January - March '19 vs '18 6.0% Source: Kantar Media, OAAA - May 2019 Prepared by the Out of Home Advertising Association of America 2019 April - -
World-Class Creative Talent 1 World-Class Creative Talent
World-class creative talent 1 World-class creative talent London 2012 Olympic cauldron Heatherwick Studio 2 World-class creative talent World-class creative talent 3 Contents © Jason Hawkes Introduction Black Sun 44 fst Marketing 66 Make Architects 88 Seymourpowell 110 Overview 04 Brandwave Marketing 45 FutureBrand 67 Malcolm Reading Consultants 89 Skylab 111 Reasons to use British designers 08 The British Museum 46 Grant Associates 68 MBA 90 Smyle Creative 112 Sectors Brody Associates 47 Graven 69 Metaphor 91 Softroom 113 Cultural developments 10 Brunswick Arts 48 Haley Sharpe Design 70 Metaphorm Architects 92 Sportsworld Group 114 Transport 14 Capita 49 Hawkins\Brown 71 Morris Hargreaves McIntyre 93 Stage One 115 Healthcare 18 City ID 50 Heatherwick Studio 72 Mother 94 StartJG 116 Global Sports 22 Cogapp 51 HH Global 73 Moving Brands 95 tangerine 117 Retail and commercial 26 Crawley Creatures 52 Holmes and Marchant 74 New Moon 96 The Edge Picture Company 118 World-class creative talent 30 CTN Communications 53 Honour Branding 75 Pagefield Communications 97 Tinopolis Group 119 ADCreative London 32 Dalziel and Power 54 Illustrious Company 76 PearsonLloyd 98 United Visual Artists 120 Adjaye Associates 33 Deltatre 55 Industry 77 Pharmiweb Solutions 99 Universal Design Studio 121 Adrian Fisher Design 34 Design by Structure 56 Jane Wentworth Associates 78 Photolink Creative Group 100 V&A 122 Air Design 35 Designwerk 57 Jason Bruges Studio 79 PinkGreen Creative 101 Vision by RP 123 AKQA 36 DrillBoard Worldwide 58 John McAslan 80 Populous 102 -
Part 3 of 4 A1
4A’S SPECIAL ADVERTISING SECTION PART 3 OF 4 ADWEEK | AUGUST 21, 2017 A1 4A’S SPECIAL ADVERTISING SECTION IMPACTING ADVERTISING TODAY AND CHANGING THE WAY WE SEE THE INDUSTRY TOMORROW To celebrate its centennial, the 4A’s has named 100 People Who Make Advertising Great, recognizing a diverse and distinguished group that represents the best of the industry, across all levels and disciplines. The group will be fêted at the 4A’s 100th Anniversary Gala, a benefit for the 4A’s Foundation, on September 27 in NYC. This is the third of four issues where we’re revealing the list: Exceptional professionals, industry leaders and rising stars who are leaving their mark —from creating great work and driving great culture to inspiring greatness in others. Open to all employees of U.S.-based agencies and industry associations, hundreds were nominated by their peers, associates and colleagues. The final list was selected by an esteemed panel of 13 industry players who also represent diversity of experience. View the full list at aaaa.org/100th. The final edition will run on September 4. AARON SHAPIRO JESSICA TOYE CEO SENIOR ART DIRECTOR HUGE J. WALTER THOMPSON NY Shapiro seems to live by his agency’s In just her first year at JWT, Toye has made impactful and award-winning tagline: “Make Something You Love.” work, such as creating “The Unsafety Check” for Black Lives Matter and Since he started leading the charge, designing an original typeface for The News Literacy Project. Her thoughts Huge has morphed from small startup on what will make for a successful future? “Budgets are getting lower and to global agency with 1,500 employees in 14 offices attention spans are getting shorter,” she says. -
Digital Marketing: Understanding Opportunities and Devising Strategies
UCD Michael Smurfit Graduate Business School Carysfort Avenue Blackrock Co Dublin GLOBAL NETWORK IMMERSION WEEK Digital Marketing: Understanding Opportunities and Devising Strategies UCD Michael Smurfit Graduate Business School DUBLIN 2013 1 CONTENTS A WORD FROM THE PROGRAMME DIRECTOR 3 BACKGROUND ON UCD 4 PROGRAMME SCHEDULE 5 ACADEMIC TEAM 8 PROGRAMME DESCRIPTION 11 CONTINUOUS ASSESSMENT 15 Group Project 15 Individual Project (Learning Journal) 16 GRADING SYSTEM 21 CODE OF PRACTICE FOR PARTICIPANTS 22 SMURFIT SCHOOL INFORMATION 22 2 A WORD FROM THE PROGRAMME DIRECTOR October 2013 Dear Students, I welcome you to Global Network Immersion Week on “Digital Marketing: Understanding Opportunities and Devising Strategies” at the UCD Smurfit Business School. Digital Technologies and the Internet have dramatically changed the way that businesses identify, communicate with, and sell to customers. The rapid replacement of traditional media by social networking sites, mobile applications, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capture and capitalise on the opportunities of an enormous audience through digital channels. The immersion week in Dublin, “the digital capital of Europe,” will allow participants to understand consumer behaviour changes, digital marketing communications opportunities and digital business models and strategies. The programme that we have put together includes in-depth academic knowledge, company visits, guest- speakers, case study and group assignments. Also we are proud to introduce you to the Leadership Speaker Series which you will gain insight about in the programme schedule on page 5 of this handbook. The Leadership Speaker Series features thought leaders in the digital industry.