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2013 Cannes Lions 60Th International Festival of Creativity Table of Contents

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2013 Cannes Lions 60Th International Festival of Creativity Table of Contents 2013 CANNES LIONS 60TH INTERNATIONAL FESTIVAL OF CREATIVITY TABLE OF CONTENTS 3. INTRO 4. BRANDED CONTENT & ENTERTAINMENT LIONS 8. CREATIVE EFFECTIVENESS LIONS 9. CYBER LIONS 14. DESIGN LIONS 16. DIRECT LIONS 1 7. FILM CRAFT LIONS 19. FILM LIONS 26. INNOVATION LIONS 2 7. MEDIA LIONS 29. MOBILE LIONS 31. OUTDOOR LIONS 33. P.R. LIONS 35. PRESS LIONS 3 7. PROMO & ACTIVATION LIONS 40. RADIO LIONS 41. TITANIUM & INTEGRATED LIONS 43. U.S. YOUNG LIONS PROGRAM 2013 CANNES LIONS 2 INTRO CONGRATULATIONS! On behalf of the entire team at USA TODAY, we would like to congratulate the winners from the 2013 Cannes Lions International Festival of Creativity, who celebrated its 60th anniversary this year. The Festival is the world’s leading celebration of creativity and is internationally recognized as the most prestigious annual advertising and communications awards. USA TODAY is proud to serve as the official U.S. representative to the Festival, a partnership we have enjoyed since 2000. Inspiring creativity is at the heart of Cannes Lions and we are honored to celebrate and further insightful discussions with creative leaders across the U.S. Cannes Lions sets the benchmark for excellence in creative communications and we recognize the winners’ hard work, dedication and innovative brainpower. 2013 was a record year at the Cannes Lions International Festival of Creativity with more than 9,000 delegates attending, and 35,765 entries from 92 countries. This year, the U.S. continued to bring home the most awards of any country – 175 total. Those included 6 Grand Prix, 29 Gold, 60 Silver, 76 Bronze, 2 Titanium, 1 Innovation Lion and 1 Effectiveness Lion. USA TODAY is thrilled to have the opportunity to recognize and showcase some of the leading creative work that was produced in the U.S. and honored at this year’s Festival. Congratulations again to all of the Festival winners, and we invite you to join us as we celebrate by looking back on the winning work. Sandra Micek Mary Murcko Senior Vice President of Marketing President of Sales 2013 CANNES LIONS 3 BRANDED CONTENT & ENTERTAINMENT LIONS GRAND PRIX The Beauty Inside Advertiser: Intel + TOSHIBA Product: TOSHIBA Laptop with Intel Inside Agency: Pereira & O’Dell San Francisco GOLD LION WINNERS A Boy and His Atom: Double Loop Dare The World’s Smallest Movie Advertiser: Mattel Advertiser: IBM Product: Hot Wheels Product: IBM Research Agency: Mistress Venice Agency: Ogilvy New York Yes, Virginia the Musical Dikembe Mutombo’s 4 ½ Weeks Advertiser: Macy’s to Save the World Product: Department Store Advertiser: Old Spice Agency: JWT New York Product: Old Spice Champion Agency: Wieden+Kennedy Portland 2013 CANNES LIONS 4 BRANDED CONTENT & ENTERTAINMENT LIONS GOLD LION WINNERS continued Prometheus Integrated Campaign The Beauty Inside Advertiser: Twentieth Century FOX Advertiser: Intel + TOSHIBA Product: Prometheus Film Product: TOSHIBA Laptop with Intel Inside Agency: Ignition Interactive Santa Monica Agency: Pereira & O’Dell San Francisco SILVER LION WINNERS Uncle Drew From Shelter to Stage Advertiser: Pepsi Advertiser: Mars Petcare US Product: Pepsi Max Product: Pedigree® Agency: The Marketing Arm Dallas Agency: Starcom Mediavest Group Chicago The Beetle Shark Cage The Beauty Inside Advertiser: Volkswagen Advertiser: Intel + TOSHIBA Product: VW Beetle Product: TOSHIBA Laptop with Intel Inside Agency: MediaCom New York Agency: Pereira & O’Dell San Francisco 2013 CANNES LIONS 5 BRANDED CONTENT & ENTERTAINMENT LIONS SILVER LION WINNERS continued Yes, Virginia the Musical Daybreak Advertiser: Macy’s Advertiser: AT&T Product: Department Store Product: AT&T Agency: JWT New York Agency: BBDO New York BRONZE LION WINNERS Clouds over Cuba GT Academy USA Season 2 Advertiser: The JFK Presidential Advertiser: Nissan North America Library & Museum Product: Nissan Product: Cuban Missile Crisis 50th Anniversary Agency: TBWA\Chiat\Day Los Angeles Agency: The Martin Agency Richmond Surprising Monsters Calling Home 8 Million Protagonists Advertiser: American Honda Motor Co. Advertiser: Village Voice Newspaper Product: Honda Loves You Back Product: Village Voice Newspaper Agency: RPA Santa Monica Agency: Leo Burnett New York 2013 CANNES LIONS 6 BRANDED CONTENT & ENTERTAINMENT LIONS BRONZE LION WINNERS continued ZZ Shock Every Beat Matters Advertiser: Diageo Advertiser: Save the Children Product: Jeremiah Weed Product: Save the Children Agency: Creative Artists Agency Los Angeles Agency: BBDO New York The Last Barfighter Hashtag Killer Advertiser: Big Boss Brewing Company Advertiser: Water is Life Product: Beer Product: Water is Life (Non-profit) Agency: McKinney Durham Agency: DDB New York 2013 CANNES LIONS 7 CREATIVE EFFECTIVENESS LIONS WINNER Small Business Gets an Official Day Advertiser: American Express OPEN® Agency: Digitas / Crispin Porter + Bogusky New York / Digitas New York 2013 CANNES LIONS 8 CYBER LIONS GRAND PRIX The Beauty Inside Advertiser: Intel + TOSHIBA Product: TOSHIBA Laptop with Intel Inside Agency: Pereira & O’Dell San Francisco Oreo Daily Twist Advertiser: Mondelez International Product: Oreo Agency: Draftfcb New York 2013 CANNES LIONS 9 CYBER LIONS GOLD LION WINNERS Hello Again Clouds over Cuba Advertiser: Lincoln Motor Company Advertiser: The JFK Presidential Library Product: Lincoln MKZ & Museum Agency: Hudson Rouge New York Product: Cuban Missile Crisis 50th Anniversary Agency: The Martin Agency Richmond SILVER LION WINNERS The Challenge Lab Clouds over Cuba Advertiser: Prudential Advertiser: The JFK Presidential Library Product: Prudential Financial & Museum Agency: Droga5 New York Product: Cuban Missile Crisis 50th Anniversary Agency: The Martin Agency Richmond Susan Glenn The Beauty Inside Advertiser: Unilever Advertiser: Intel + TOSHIBA Product: AXE Product: TOSHIBA Laptop with Intel Inside Agency: BBH New York Agency: Pereira & O’Dell San Francisco 2013 CANNES LIONS 10 CYBER LIONS CYBER LIONS SILVER LION WINNERS continued Flavorprint Thunderclap Advertiser: McCormick Advertiser: De-De Product: McCormick Flavorprint Product: Thunderclap – Social Media Technology Agency: R/GA New York Agency: De-De New York Muscle Music Advertiser: Old Spice Product: Danger Zone Agency: Wieden+Kennedy Portland BRONZE LION WINNERS Built Clouds over Cuba Advertiser: eBay Advertiser: The JFK Presidential Library Product: Motors & Museum Agency: Venables Bell & Partners Product: Cuban Missile Crisis 50th Anniversary San Francisco Agency: The Martin Agency Richmond 2013 CANNES LIONS 11 CYBER LIONS CYBER LIONS BRONZE LION WINNERS continued Hello Again Flavorprint Advertiser: Lincoln Motor Company Advertiser: McCormick Product: Lincoln MKZ Product: McCormick Flavorprint Agency: Hudson Rouge New York Agency: R/GA New York Stripped Screw Clouds over Cuba Advertiser: Lowe’s Advertiser: The JFK Presidential Library Product: Lowe’s & Museum Agency: BBDO New York Product: Cuban Missile Crisis 50th Anniversary Agency: The Martin Agency Richmond UNICEF Tap Project 2013 The Oreo Blackout Tweet Advertiser: U.S. Fund for UNICEF Advertiser: Mondelez International Product: Tap Project Product: Oreo Agency: Droga5 New York Agency: 360i New York 2013 CANNES LIONS 12 CYBER LIONS BRONZE LION WINNERS continued A Boy and His Atom: The World’s Smallest Movie Advertiser: IBM Product: IBM Research Agency: Ogilvy New York 2013 CANNES LIONS 13 DESIGN LIONS GOLD LION WINNER Nine Suns Advertiser: Nine Suns Winery Agency: Landor Associates San Francisco SILVER LION WINNERS Clouds over Cuba The Great Tower of Faile Advertiser: The JFK Presidential Library Advertiser: NY Ballet & Museum Agency: DDB New York Agency: The Martin Agency Richmond Wee Society Branding USA TODAY Visual Identity Advertiser: Wee Society Advertiser: USA TODAY Agency: Office San Francisco Agency: Wolff Olins New York 2013 CANNES LIONS 14 DESIGN LIONS DESIGN LIONS BRONZE LION WINNERS Grooming Book Faile, Art Series Advertiser: Procter & Gamble Advertiser: NYC Ballet Agency: BBDO New York Agency: DDB New York Think Patent X 20 Wandawaga Advertiser: IBM Advertiser: Camp Wandawaga Agency: Ogilvy New York Agency: Ogilvy & Mather Chicago Igloo Brand Creation Recipeace Advertiser: Sky New Zealand Advertiser: Peace One Day / D&AD Agency: Interbrand New York Agency: Leo Burnett Chicago 2013 CANNES LIONS 15 DIRECT LIONS SILVER LION WINNERS The Oreo Blackout Tweet Oreo Daily Twist Advertiser: Mondelez International Advertiser: Mondelez International Product: Oreo Product: Oreo Agency: 360i New York Agency: Draftfcb New York 8 Million Protagonists Advertiser: Village Voice Newspaper Product: Village Voice Newspaper Agency: Leo Burnett New York BRONZE LION WINNERS The Beauty Inside Advertiser: Intel + TOSHIBA Product: TOSHIBA Laptop with Intel Inside Agency: Pereira & O’Dell San Francisco 2013 CANNES LIONS 16 FILM CRAFT LIONS GOLD LION WINNERS Muscle Music Whatever’s Comfortable Beach Advertiser: Procter & Gamble Advertiser: Southern Comfort Product: Old Spice Product: Southern Comfort Agency: MJZ Los Angeles Agency: Wieden+Kennedy New York Production Company: MJZ Los Angeles Production Company: Biscuit Filmworks Los Angeles SILVER LION WINNERS Beach Whatever’s Comfortable Beach Advertiser: Brown-Forman Advertiser: Southern Comfort Product: Southern Comfort Product: Southern Comfort Agency: Biscuit Filmworks Los Angeles Agency: Wieden+Kennedy New York Production Company: Biscuit Filmworks Production Company: Biscuit Filmworks Los Angeles Los Angeles 2013 CANNES LIONS 17 FILM CRAFT LIONS BRONZE LION WINNERS Fame Truce Advertiser: Coty Advertiser: Logitech Product: Perfume Product:
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