Health & Wellness Shortlist

Track Cat. No Entry Title Brand Product Medium Entrant Company Entrant Country Idea Creation Production Media PR Additional No A02 (OTC Applications) Health A02/1009 00652 PAIN IS DRAMA GSK VOLTAREN Film: Cinema, TV SAATCHI & SAATCHI SWITZERLAND SAATCHI & SAATCHI GOOD PEOPLE FILMS HIJOS DESIGN and Digital Film SWITZERLAND Lausanne SWITZERLAND Lausanne Cairo MUSIC Content PRODUCTION Madrid Health A02/17001 00651 PAIN IS DRAMA GSK VOLTAREN Film Craft: Use of SAATCHI & SAATCHI SWITZERLAND SAATCHI & SAATCHI GOOD PEOPLE FILMS HIJOS DESIGN Music / Sound SWITZERLAND Lausanne SWITZERLAND Lausanne Cairo MUSIC Design PRODUCTION Madrid Health A02/29002 00747 NASTIEST TEST PORTA HNOS BIALCOHOL Branded Content & SANTO Buenos Aires ARGENTINA SANTO Buenos Aires LA DOBLE A Buenos Aires Entertainment: Film, TV and Online Film Content Health A02/50002 00886 YARMULKE P&G HEAD & SHOULDERS Brand Experience & ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV MOTI BULLDOZER Bnei MEDIACOM STERN ARIELY SAAR LANDOR Cincinnati / SWITCH Activation Brak CONNECTIONS Tel Bnei Brak PROCTER & Aviv GAMBLE Tel Aviv

A03 (OTC Products / Devices) Health A03/13003 11532 VIVA LA VULVA ESSITY LIBRESSE/ Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO London KETCHUM London 750MPH London / BODYFORM TIME BASED ARTS London / TRIM EDITING London Health A03/14001 00296 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM Production Design / TIME BASED ARTS Art Direction London / TRIM EDITING London Health A03/17001 00297 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: Use of AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM Music / Sound TIME BASED ARTS Design London / TRIM EDITING London Health A03/18001 00295 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: Animation AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM & Visual Effects TIME BASED ARTS London / TRIM EDITING London Health A03/28001 00006 THE MATRIARCHS CAREFREE PANTY LINERS & Branded Content & DDB SYDNEY AUSTRALIA DDB SYDNEY EXIT FILMS Sydney / THE TAMPONS Entertainment: Digital EDITORS Sydney & Social Health A03/28002 00725 BIG SEXY ALBUM DWIGHT & CHURCH TROJAN BRAND Branded Content & 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles HEARD CITY New York / CHURCH & DWIGHT CONDOMS Entertainment: Digital HECHO STUDIOS Los Princeton & Social Angeles / NEW MATH New York Health A03/29001 00294 VIVA LA VULVA ESSITY LIBRESSE/ Branded Content & AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM Entertainment: Film, TIME BASED ARTS TV and Online Film London / TRIM Content EDITING London Health A03/3001 00726 C.L.I.T.O.R.I.S. DWIGHT & CHURCH TROJAN BRAND Radio & Audio 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles HEARD CITY New York / CHURCH & DWIGHT CONDOMS HECHO STUDIOS Los Princeton Angeles / NEW MATH New York Health A03/3002 00727 I TOUCHED A DWIGHT & CHURCH TROJAN BRAND Radio & Audio 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles HEARD CITY New York / CHURCH & DWIGHT PENIS TODAY CONDOMS HECHO STUDIOS Los Princeton Angeles / NEW MATH New York Health A03/41001 01226 NUMBER 2 KIMBERLY-CLARK NEVE® Print Collateral FCB HEALTH BRASIL São BRAZIL FCB HEALTH BRASIL São ÇA VA ART São Paulo / ELYON INDUSTRIA MAGAZINE Paulo Paulo CANJA AUDIO CULTURE GRAFICA São Paulo Curitiba / CRAFTA INTELIGENTE São Paulo / FACTORY BRASIL São Paulo / JULIAN VELEZ ART Sao Paulo Health A03/49003 01329 THISABLES IKEA IKEA THISABLES Product Innovation McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Health A03/49004 30275 DR. PEE LA FABRIL DR. PEE Product Innovation OGILVY ECUADOR Guayaquil ECUADOR OGILVY ECUADOR KINETIKA VFX Guayaquil Guayaquil / VERTIGO FILMS Quito Health A03/50003 01326 THISABLES IKEA IKEA THISABLES Brand Experience & McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv Activation McCANN Tel Aviv Health A03/8002 00387 CONSENT PACK TULIPAN TULIPAN Direct BBDO ARGENTINA Buenos ARGENTINA BBDO ARGENTINA ORUGA CINE Buenos PHD Buenos Aires ADVERPR Buenos Aires Buenos Aires Aires Aires Health A03/8005 01327 THISABLES IKEA IKEA THISABLES Direct McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv

A04 (Nutraceuticals) Health A04/1009 01250 HOW OLD ARE PEPSICO QUAKER OATS Film: Cinema, TV ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo BANDO São Paulo / ALMAPBBDO São YOU? and Digital Film SATELITE AUDIO São Paulo Content Paulo / UM STUDIO Sao Paulo Health A04/14001 00866 NEW NORMAL MEDMEN CANNABIS Film Craft: MJZ Los Angeles USA MEKANISM New York MJZ Los Angeles Production Design / Art Direction Health A04/19001 00383 THE NEW NORMAL MEDMEN MEDMEN Film Craft: MEKANISM San Francisco USA MEDMEN Los Angeles / MJZ Los Angeles CENTRO New York / AZIONE Los Angeles FINAL CUT Los Cinematography MEKANISM San Francisco MEKANISM San Angeles / FORMOSA Francisco / NICE Los Angeles / DOG MEDIA Santa FRAMESTORE Los Monica / RADIO Angeles ROBOT, INC. Commerce City Health A04/50003 00679 PINCH NESTLE WATERS GLACIAR Brand Experience & PONCE Buenos Aires ARGENTINA PONCE Buenos Aires Activation Health A04/8001 01107 MOTHER’S LOVE ILLUMA/WYETH WYETH Direct OGILVY Taipei City CHINESE TAIPEI OGILVY Taipei City EXPRESS

A05 (Health & Wellness Tech) Health A05/11001 00048 FACING EMOTIONS HUAWEI HUAWEI MATE 20 Mobile DIGITAS POLAND Warsaw POLAND DIGITAS POLAND Warsaw DIGITAS POLAND DIGITAS POLAND HUAWEI Warsaw PRO Warsaw Warsaw Health A05/11005 00690 BACK2LIFE SAMSUNG CORPORATE SOCIAL Mobile CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing / BIGFISH Beijing CHEIL PENGTAI RESPONSIBILITY CHEIL WORLDWIDE Beijing PROJECT (CPR) HONG KONG Health A05/11011 01124 STORYSIGN HUAWEI HUAWEI BRAND Mobile FCB INFERNO London UNITED KINGDOM FCB INFERNO London AARDMAN ANIMATIONS WAVEMAKER HUAWEI London Bristol / DOG EAT DOG London London / MCASSO London / TENTHREE EDITING London / UNIT London Health A05/12003 01338 DOT TRANSLATION DOT INC. DOT TRANSLATION Use of Technology SERVICEPLAN GERMANY GERMANY DOT INCORPORATION DOT INCORPORATION CLOUDANDCO ENGINE. THE ENGINE Munich Seoul / SERVICEPLAN Seoul / Seoul / MOBY DIGG FIRST AI BRAILLE GERMANY Munich / HYPERINTERACTIVE Munich TRANSLATION SERVICEPLAN KOREA Hamburg / PAULUS.CO SOFTWARE Seoul Seoul Health A05/12011 01125 STORYSIGN HUAWEI HUAWEI BRAND Use of Technology FCB INFERNO London UNITED KINGDOM FCB INFERNO London AARDMAN ANIMATIONS WAVEMAKER HUAWEI London Bristol / DOG EAT DOG London London / MCASSO London / TENTHREE EDITING London / UNIT London Health A05/13001 00071 DOSIST ''NOT DOSIST DOSIST Integrated Campaign ANOMALY Toronto CANADA ANOMALY Toronto UNREASONABLE PROVEN FAULHABER DOSIST Toronto AVAILABLE IN STUDIOS Toronto ADVERTISING COMMUNICATIONS CANADA'' Toronto Toronto Health A05/29001 00197 MY LAST DAYS: TOBII DYNAVOX TOBII DYNAVOX Branded Content & WAYFARER ENTERTAINMENT USA WAYFARER WAYFARER THE CW NETWORK TOBII DYNAVOX MEET ANTHONY CAMERA Entertainment: Film, Los Angeles ENTERTAINMENT Los ENTERTAINMENT Los Los Angeles Pittsburgh TV and Online Film Angeles Angeles Content Health A05/3002 10222 RADIO TINNITUS CHIME RADIO STATION Radio & Audio ROTHCO | ACCENTURE IRELAND ROTHCO | ACCENTURE INTERACTIVE Dublin INTERACTIVE Dublin Health A05/9002 00675 THE BLIND VOTES ORCAM MYEYE PR GITAM BBDO Tel Aviv ISRAEL GITAM BBDO Tel Aviv GITAM BBDO Tel Aviv

B01 (Brand-led Education & Awareness) Health B01/11003 00691 BACK2LIFE SAMSUNG CORPORATE SOCIAL Mobile CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing / BIGFISH Beijing CHEIL PENGTAI RESPONSIBILITY CHEIL WORLDWIDE Beijing PROJECT (CPR) HONG KONG Health B01/13004 01332 THISABLES IKEA IKEA THISABLES Integrated Campaign McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Health B01/13007 01012 NEXT MINUTE LAW MINISTERIO PUBLICO INSTITUTIONAL Integrated Campaign VMLY&R BRAZIL São Paulo BRAZIL Y&R SAO PAULO Y&R SAO PAULO Y&R SAO PAULO Y&R SAO PAULO AND ABAP Health B01/13009 01098 VIVA LA VULVA ESSITY LIBRESSE/ Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM TIME BASED ARTS London / TRIM EDITING London Health B01/14001 11377 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM Production Design / TIME BASED ARTS Art Direction London / TRIM EDITING London Health B01/17004 11378 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: Use of AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM Music / Sound TIME BASED ARTS Design London / TRIM EDITING London Health B01/18002 11376 VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: Animation AMVBBDO London UNITED KINGDOM AMVBBDO London SOMESUCH London KETCHUM London 750MPH London / BODYFORM & Visual Effects TIME BASED ARTS London / TRIM EDITING London Health B01/41002 00817 ONE MINDFUL NEUROGEN BRAIN KIT Print Collateral TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai MOTHERSHIP MIND AND SPINE INSTITUTE PRODUCTIONS Mumbai Health B01/49003 01333 THISABLES IKEA IKEA THISABLES Product Innovation McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Health B01/50014 01330 THISABLES IKEA IKEA THISABLES Brand Experience & McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv Activation McCANN Tel Aviv Health B01/8007 01331 THISABLES IKEA IKEA THISABLES Direct McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Health B01/8016 01093 LEGS TO FLY ESPN INSTITUTIONAL Direct AFRICA São Paulo BRAZIL AFRICA São Paulo ANTFOOD São Paulo / BOLHA São Paulo / BOSSA NOVA FILMS São Paulo / FURF DESIGN STUDIO Curitiba / ID ETHNOS Rio de Janeiro Health B01/9001 00498 BEAUTY MARK CVS HEALTH BEAUTY MARK PR CVS HEALTH Woonsocket USA CVS HEALTH DIGITAS Boston CVS HEALTH CVS HEALTH LEADDOG New Woonsocket / DIGITAS Woonsocket / Woonsocket / York / STANDARD Boston / ENDEAVOR New DIGITAS Boston / KAPLOW PR New BLACK New York York, NY UM New York York Health B01/9004 00506 PRICELESS JOYERÍA AURUS JOYERÍA AURUS PR LOS QUILTROS Santiago CHILE LOS QUILTROS Santiago CUECA Santiago JEWELRY Health B01/9007 00022 TOXIC TOBY BREEZOMETER / BREEZOMETER / PR McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT LONDON McCANN LONDON McCANN LONDON BRITISH LUNG BRITISH LUNG FOUNDATION / WORLD FOUNDATION / HEALTH WORLD HEALTH ORGANIZATION ORGANIZATION

B02 (Non-profit / Foundation-led Education & Awareness) Health B02/1002 00082 #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING Film: Cinema, TV BBDO NEW YORK USA BBDO NEW YORK O POSITIVE New York DINI VON COMPANY 3 New and Digital Film MUEFFLING York / HOOK & LINE Content COMMUNICATIONS Brooklyn / New York NUMBERSIX New York Health B02/1012 00257 BE A MAN OF THE MOVEMBER SUICIDE Film: Cinema, TV CUMMINS & PARTNERS AUSTRALIA CUMMINS & PARTNERS GOODOIL FILMS Sydney MORE WORDS FOUNDATION PREVENTION and Digital Film Melbourne Melbourne Content Health B02/1029 00361 BOYS DON'T CRY WHITE RIBBON WHITE RIBBON Film: Cinema, TV BENSIMON BYRNE Toronto CANADA BENSIMON BYRNE ALTER EGO Toronto / NARRATIVE Toronto JIGSAW CASTING CAMPAIGN and Digital Film Toronto BERKELEY Toronto / Toronto Content ROOSTER POST PRODUCTION Toronto / UNTITLED FILMS Toronto Health B02/13003 00289 PLANNED PLANNED PPNYC Integrated Campaign BBH New York USA BBH New York PARENTHOOD PARENTHOOD NYC 'F*CK NEW YORK CITY' Health B02/13008 00509 TREATMENT BOX TRUTH, AD COUNCIL, TRUTH Integrated Campaign 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles BUTTER Venice / THE AD COUNCIL OFFICE OF NATIONAL CARBON VFX Santa Washington / THE DRUG CONTROL Monica / HECHO OFFICE OF POLICY STUDIOS Los Angeles / M NATIONAL DRUG SS NG P ECES Los CONTROL POLICY Angeles / WHITEHOUSE Washington, DC / POST Santa Monica TRUTH INITIATIVE Washington D.C. Health B02/15006 00756 VOICELESS NEW LIVES ANTI TRAFFICKING Film Craft: Direction UITCH ISCRATCH Copenhagen DENMARK UITCH ISCRATCH UITCH ISCRATCH BACON X WOMEN Copenhagen Copenhagen Copenhagen Health B02/18005 00443 NEW MINDSET UNITED FOR GLOBAL MENTAL HEALTH Film Craft: Animation HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester AARDMAN ANIMATIONS MENTAL HEALTH AWARENESS & Visual Effects Bristol / HAVAS LYNX Manchester Health B02/19002 00755 VOICELESS NEW LIVES ANTI TRAFFICKING Film Craft: UITCH ISCRATCH Copenhagen DENMARK UITCH ISCRATCH UITCH ISCRATCH BACON X WOMEN Cinematography Copenhagen Copenhagen Copenhagen Health B02/22004 00763 #HOPESTEMS SHATTERPROOF SHATTERPROOF Industry Craft: Art McCANN HEALTH NEW YORK USA McCANN HEALTH NEW MCCANN WORLD Direction YORK GROUP NEW YORK Health B02/22016 01215 MUTILATED 28 TOO MANY (FGM) FEMALE Industry Craft: Art IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai WORDS GENITAL MUTILATION Direction EMIRATES Health B02/23006 01206 REMEMBERING MY REFUGE DOMESTIC ABUSE Industry Craft: McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL FATHER SUPPORT AND Copywriting AWARENESS Health B02/23007 01184 MISTLETOE REFUGE DOMESTIC ABUSE Industry Craft: McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL SUPPORT AND Copywriting AWARENESS Health B02/23008 01191 CHRISTMAS EVE REFUGE DOMESTIC ABUSE Industry Craft: McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL SUPPORT AND Copywriting AWARENESS Health B02/24006 00807 MOUTH. HEAL TRAFFICKING HUMAN Industry Craft: GREY NEW YORK USA GREY NEW YORK CUSTOM IMAGE TRAFFICKING Illustration Santiago AWARENESS CAMPAIGN FOR PHYSICIANS Health B02/24007 00806 EYE. HEAL TRAFFICKING HUMAN Industry Craft: GREY NEW YORK USA GREY NEW YORK CUSTOM IMAGE TRAFFICKING Illustration Santiago AWARENESS CAMPAIGN FOR PHYSICIANS Health B02/26001 01213 THE ZERO 28 TOO MANY (FGM) FEMALE Industry Craft: IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai IMPACT PORTER TOLERANCE GENITAL MUTILATION Typography EMIRATES NOVELLI Dubai RIBBON Health B02/29004 00508 TREATMENT BOX TRUTH, AD COUNCIL, TRUTH Branded Content & 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles BUTTER Venice / THE AD COUNCIL OFFICE OF NATIONAL Entertainment: Film, CARBON VFX Santa Washington / THE DRUG CONTROL TV and Online Film Monica / HECHO OFFICE OF POLICY Content STUDIOS Los Angeles / M NATIONAL DRUG SS NG P ECES Los CONTROL POLICY Angeles / WHITEHOUSE Washington, DC / POST Santa Monica TRUTH INITIATIVE Washington D.C. Health B02/29006 00784 THE LIFE SAVING PERUVIAN MINISTRY PERUVIAN MINISTRY Branded Content & CIRCUS GREY PERU Lima PERU CIRCUS GREY PERU Lima CANICA FILMS Lima / AMERICA CIRCUS GREY PERU SOAP OPERAS OF HEALTH OF HEALTH Entertainment: Film, DEL BARRIO TELEVISION Lima Lima TV and Online Film PRODUCCIONES Lima / Content SIN ANESTESIA Lima Health B02/29009 00918 THE LAST MILE COCA-COLA COCA-COLA AND Branded Content & THE COCA-COLA COMPANY USA ANOMALY New York ACE CONTENT New York ZENO GROUP New (RED) New York / (RED) PARTNERSHIP Entertainment: Film, Atlanta York SONY PICTURES TV and Online Film ENTERTAINMENT Content Culver City / THE COCA-COLA COMPANY Atlanta / UNITED TALENT AGENCY Beverly Hills Health B02/30001 00193 THE HEALING CASEY HOUSE HIV/AIDS Branded Content & BENSIMON BYRNE Toronto CANADA BENSIMON BYRNE BENSIMON BYRNE NARRATIVE Toronto HOUSE AWARENESS Entertainment: Live Toronto / NARRATIVE Toronto / NARRATIVE Experience Toronto Toronto / WESTSIDE STUDIO Toronto Health B02/30003 01110 THE BRIDAL UN WOMEN ANTI-CHILD Branded Content & BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore THE VIDEOGRAPHERS BBDO PAKISTAN MINT PR Lahore UNIFORM MARRIAGES Entertainment: Live Lahore Lahore Experience Health B02/35001 00080 #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING Digital: Social BBDO NEW YORK USA BBDO NEW YORK O POSITIVE New York DINI VON COMPANY 3 New MUEFFLING York / HOOK & LINE COMMUNICATIONS Brooklyn / New York NUMBERSIX New York Health B02/38004 00224 STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC Ambient Outdoor BBDO ATLANTA USA BBDO ATLANTA BARK BARK Atlanta / OUTDOOR MEDIA PORTER NOVELLI JAMIE SHEPARD MINOR SEX HERO POST Atlanta, GA / GROUP ATLANTA ATLANTA MUSIC Atlanta / TRAFFICKING THE COLOR SPOT SHEPARD Marietta CREATIVE Atlanta Health B02/38007 01220 THE TOXIC FLAG WASTE MANAGEMENT WASTE Ambient Outdoor IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai COALITION MANAGEMENT EMIRATES Health B02/38014 00859 SECOND CHANCES DONATE LIFE DONATE LIFE Ambient Outdoor CASANOVA//McCANN Costa USA CASANOVA//McCANN 4K FILM PRODUCTION McCANN NEW YORK SAINTS EDITORIAL CALIFORNIA CALIFORNIA Mesa Costa Mesa / McCANN Cochrane / CRAFT Toronto CANADA Toronto / WORLDWIDE New York / McCANN NEW YORK D'AVANT-GARDE MEDIA Santa Monica / JSM MUSIC New York / TRULOVE POST Culver City Health B02/41004 00643 A SIGN FROM THE NATIONAL CARBON MONOXIDE Print Collateral GREY POLAND Warsaw POLAND GREY POLAND Warsaw GREY POLAND Warsaw GREY POLAND BURSON COHN & THE NATIONAL SAINT FLORIAN INSTITUTE OF PUBLIC POISONING Warsaw WOLFE Warsaw INSTITUTE OF HEALTH PREVENTION PUBLIC HEALTH Warsaw Health B02/49004 01092 THE PUCK ADIABC (DIABETES DIABETES Product Innovation GREY CANADA Toronto CANADA GREY CANADA Toronto / CURRENT STUDIOS ASSOCIATION) DETECTION DEVICE GREY NEW YORK Toronto / GREY CANADA Toronto / GREY NEW YORK Health B02/50004 00221 STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC Brand Experience & BBDO ATLANTA USA BBDO ATLANTA BARK BARK Atlanta / OUTDOOR MEDIA PORTER NOVELLI JAMIE SHEPARD MINOR SEX Activation HERO POST Atlanta, GA / GROUP ATLANTA ATLANTA MUSIC Atlanta / TRAFFICKING THE COLOR SPOT SHEPARD Marietta CREATIVE Atlanta Health B02/50006 00366 THE HEALING CASEY HOUSE HIV/AIDS Brand Experience & BENSIMON BYRNE Toronto CANADA BENSIMON BYRNE BENSIMON BYRNE NARRATIVE Toronto HOUSE AWARENESS Activation Toronto / NARRATIVE Toronto / NARRATIVE Toronto Toronto / WESTSIDE STUDIO Toronto Health B02/8006 00454 UNDERCOVER MINISTRY OF SOCIAL ELDER ABUSE Direct FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND CROSSWORDS DEVELOPMENT/ AWARENESS Auckland Auckland Auckland Auckland OFFICE FOR SENIORS Health B02/8025 00729 THE GOOD DRUG AYUDA HUMANITARIA AYUDA HUMANITARIA Direct GEOMETRY GLOBAL COLOMBIA GEOMETRY GLOBAL TRAFFICKING PARA VENEZUELA PARA VENEZUELA COLOMBIA Bogotá COLOMBIA Bogotá Health B02/9003 00083 #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING PR BBDO NEW YORK USA BBDO NEW YORK O POSITIVE New York DINI VON COMPANY 3 New MUEFFLING York / HOOK & LINE COMMUNICATIONS Brooklyn / New York NUMBERSIX New York Health B02/9014 00794 ADDICTED ON PREVENTION OPI’S PR GREY NEW YORK USA GREY NEW YORK TOOL OF NORTH GREY NEW YORK GREY NEW YORK ASCHE & SPENCER ARRIVAL COUNCIL OF AMERICA Los Angeles / Minneapolis / THE ROANOKE COUNTY / TOWNHOUSE New York MILL New York URGENT LOVE INITIATIVE Health B02/9016 01221 THE TOXIC FLAG WASTE MANAGEMENT WASTE PR IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai COALITION MANAGEMENT EMIRATES Health B02/9017 01212 THE ZERO 28 TOO MANY (FGM) FEMALE PR IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai IMPACT PORTER TOLERANCE GENITAL MUTILATION EMIRATES NOVELLI Dubai RIBBON Health B02/9023 01005 THE BREAST MOVE SANTA CASA DE INSTITUTIONAL PR VMLY&R BRAZIL São Paulo BRAZIL VMLY&R BRAZIL São VMLY&R BRAZIL São VMLY&R BRAZIL VMLY&R BRAZIL São MISERICÓRDIA DE Paulo Paulo São Paulo Paulo SÃO PAULO

B03 (Fundraising & Advocacy) Health B03/1006 00002 WE ARE ALL PRO INFIRMIS PRO INFIRMIS Film: Cinema, TV THJNK Zürich SWITZERLAND THJNK Zürich STORIES Zürich KONNEX Winterhur EQUAL. AND NO and Digital Film ONE IS MORE Content EQUAL THAN ANYONE ELSE. Health B03/12001 00896 THE CANCER@WORK CANCER@WORK Use of Technology FAMOUS GREY PARIS Paris FRANCE FAMOUS GREY PARIS UNSTOPPABLE Paris RÉSUMÉ Health B03/13002 00334 LIFE LOLLI KMSZ (BONE LIFE LOLLI - A Integrated Campaign BBDO Düsseldorf GERMANY BBDO Düsseldorf CRAFTWORK Düsseldorf AREASOLUTIONS KETCHUM PLEON PETER SCHMIDT MARROW DONATION LOLLIPOP DESIGNED Hamburg / FUSE Düsseldorf GROUP Hamburg CENTER) TO SAVE LIVES Düsseldorf / OMD GERMANY Düsseldorf Health B03/15001 00210 SICKKIDS VS: SICKKIDS SICKKIDS HOSPITAL Film Craft: Direction COSSETTE Toronto CANADA COSSETTE Toronto / BERKELEY Toronto / OMD CANADA CITIZEN RELATIONS CREWS FOUNDATION SICKKIDS FOUNDATION MUSIC RIGHTS Toronto Toronto Toronto CLEARANCE Montreal / SCOUTS HONOUR Toronto / THE ASSEMBLY Toronto / THE VANITY Toronto Health B03/15002 00757 VOICELESS NEW LIVES ANTI TRAFFICKING Film Craft: Direction UITCH ISCRATCH Copenhagen DENMARK UITCH ISCRATCH UITCH ISCRATCH BACON X WOMEN Copenhagen Copenhagen Copenhagen Health B03/19001 00209 SICKKIDS VS: SICKKIDS SICKKIDS HOSPITAL Film Craft: COSSETTE Toronto CANADA COSSETTE Toronto / BERKELEY Toronto / OMD CANADA CITIZEN RELATIONS CREWS FOUNDATION Cinematography SICKKIDS FOUNDATION MUSIC RIGHTS Toronto Toronto Toronto CLEARANCE Montreal / SCOUTS HONOUR Toronto / THE ASSEMBLY Toronto / THE VANITY Toronto Health B03/26001 31964 THE ZERO 28 TOO MANY (FGM) FEMALE Industry Craft: IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai IMPACT PORTER TOLERANCE GENITAL MUTILATION Typography EMIRATES NOVELLI Dubai RIBBON Health B03/35001 00213 SICKKIDS VS: SICKKIDS SICKKIDS HOSPITAL Digital: Social COSSETTE Toronto CANADA COSSETTE Toronto / SICKKIDS #10YEARCHALLEN FOUNDATION SICKKIDS FOUNDATION FOUNDATION Toronto GE Toronto Health B03/47001 00802 EMMA STOMP OUT BULLYING BULLYING Creative Data: Data GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New York GREY NEW YORK GREY BRAZIL São REDUCTION & Visualisation Paulo PREVENTION Health B03/9009 01132 VIRUS EVA MÉDICOS DEL MUNDO MÉDICOS DEL PR LA DESPENSA INGREDIENTES SPAIN LA DESPENSA LOBO KANE Madrid MUNDO CREATIVOS Madrid INGREDIENTES CREATIVOS Madrid Health B03/9014 31957 THE ZERO 28 TOO MANY (FGM) FEMALE PR IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai IMPACT PORTER TOLERANCE GENITAL MUTILATION EMIRATES NOVELLI Dubai RIBBON

C01 (Corporate Image & Communication) Health C01/1016 01248 5B JOHNSON & JOHNSON JOHNSON & Film: Cinema, TV UM STUDIOS New York USA UM STUDIOS New York HWY 61 FILMS Los J3 New York ROGERS & COWAN JOHNSON and Digital Film Angeles / SAVILLE Los Los Angeles Content Angeles Health C01/1400 00900 1 MINUTE 46 HOSPITAL LEFORTE HEALTH SERVICES Film Craft: McCANN HEALTH São Paulo BRAZIL McCANN HEALTH São CRAFT LONDON / 4 SECONDS FOR FÓRMULA 1 Production Design / Paulo PUNCH AUDIO São Art Direction Paulo / VETOR ZERO São Paulo Health C01/1500 01246 5B JOHNSON & JOHNSON JOHNSON & Film Craft: Direction UM STUDIOS New York USA UM STUDIOS New York HWY 61 FILMS Los J3 New York ROGERS & COWAN 4 JOHNSON Angeles / SAVILLE Los Los Angeles Angeles Health C01/1800 00899 1 MINUTE 46 HOSPITAL LEFORTE HEALTH SERVICES Film Craft: Animation McCANN HEALTH São Paulo BRAZIL McCANN HEALTH São CRAFT LONDON / 1 SECONDS FOR FÓRMULA 1 & Visual Effects Paulo PUNCH AUDIO São Paulo / VETOR ZERO São Paulo Health C01/2900 00786 THE LIFE SAVING PERUVIAN MINISTRY PERUVIAN MINISTRY Branded Content & CIRCUS GREY PERU Lima PERU CIRCUS GREY PERU Lima CANICA FILMS Lima / AMERICA CIRCUS GREY PERU 6 SOAP OPERAS OF HEALTH OF HEALTH Entertainment: Film, DEL BARRIO TELEVISION Lima Lima TV and Online Film PRODUCCIONES Lima / Content SIN ANESTESIA Lima Health C01/4900 01337 THISABLES IKEA IKEA THISABLES Product Innovation McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv 1 McCANN Tel Aviv Health C01/5000 01334 THISABLES IKEA IKEA THISABLES Brand Experience & McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv 2 Activation McCANN Tel Aviv Health C01/5000 01303 TOOTH FAIRY’S FACULDADE DE SERVICES Brand Experience & VMLY&R BRAZIL São Paulo BRAZIL VMLY&R BRAZIL São VMLY&R BRAZIL São VMLY&R BRAZIL VMLY&R BRAZIL São 4 ADDRES ODONTOLOGIA Activation Paulo Paulo São Paulo Paulo Health C01/8002 01335 THISABLES IKEA IKEA THISABLES Direct McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv Health C01/9002 00647 INCLUSION SINCE BABYSEC DIAPERS BABYSEC PR BBDO CHILE Santiago CHILE BBDO CHILE Santiago TAXI FILMS Santiago THE FIRST DAY

C02 (Health Services & Facilities) Health C02/11001 01178 TURN TO US REFUGE DOMESTIC ABUSE Mobile McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL SUPPORT AND AWARENESS Health C02/2200 00819 ONE MINDFUL NEUROGEN BRAIN KIT Industry Craft: Art TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai MOTHERSHIP 1 MIND AND SPINE INSTITUTE Direction PRODUCTIONS Mumbai Health C02/2300 01188 MISTLETOE REFUGE DOMESTIC ABUSE Industry Craft: McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL 3 SUPPORT AND Copywriting AWARENESS Health C02/3001 00219 AIR TIME SICKKIDS SICKKIDS HOSPITAL Radio & Audio COSSETTE Toronto CANADA COSSETTE Toronto / PIRATE GROUP Toronto COSSETTE MEDIA FOUNDATION SICKKIDS FOUNDATION Toronto / OMD Toronto CANADA Toronto Health C02/3100 01180 TURN TO US REFUGE DOMESTIC ABUSE Digital Craft: McCANN BRISTOL UNITED KINGDOM McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL McCANN BRISTOL 2 SUPPORT AND Interface & AWARENESS Navigation (UI) Health C02/3500 00214 SICKKIDS VS: SICKKIDS SICKKIDS HOSPITAL Digital: Social COSSETTE Toronto CANADA COSSETTE Toronto / SICKKIDS 1 #10YEARCHALLEN FOUNDATION SICKKIDS FOUNDATION FOUNDATION Toronto GE Toronto

D01 (Animal Health) Health D01/11001 00184 SELFIESTIX MARS PEDIGREE Mobile COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland BLOCKHEAD VFX WAVEMAKER FLUX Auckland Auckland / COLLECTIVE Auckland FORCE Auckland / DEPARTMENT OF POST Auckland / FINCH Auckland / FRANKLIN RD Auckland Health D01/11003 00744 THE ANIMALS' DNB ANIMAL INSURANCE Mobile TRY REKLAME Oslo NORWAY TRY REKLAME Oslo OWN EMERGENCY NUMBER Health D01/3800 00968 STREET-VET PURINA PURINA VETERINARY Ambient Outdoor McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER SHANDWICK AFG EUROPE 1 DIETS Paris Paris London Health D01/4600 00964 STREET-VET PURINA PURINA VETERINARY Creative Data: Use of McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER SHANDWICK AFG EUROPE 1 DIETS Real-Time Data Paris Paris London Health D01/4900 00966 STREET-VET PURINA PURINA VETERINARY Product Innovation McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER SHANDWICK AFG EUROPE 1 DIETS Paris Paris London Health D01/5000 00967 STREET-VET PURINA PURINA VETERINARY Brand Experience & McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER SHANDWICK AFG EUROPE 1 DIETS Activation Paris Paris London Health D01/8005 00743 THE ANIMALS' DNB ANIMAL INSURANCE Direct TRY REKLAME Oslo NORWAY TRY REKLAME Oslo OWN EMERGENCY NUMBER Health D01/9002 00742 THE ANIMALS' DNB ANIMAL INSURANCE PR TRY REKLAME Oslo NORWAY TRY REKLAME Oslo OWN EMERGENCY NUMBER Health D01/9003 01095 LIFE PRINT AMPARA ANIMAL NGO INSTITUTIONAL PR AFRICA São Paulo BRAZIL AFRICA São Paulo BARRY COMPANY São SOKO São Paulo Paulo / S DE SAMBA São Paulo

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