Martin|Williams Advertising Selected as Creative Agency for Revlon's Hair Business
April 12, 2006
MINNEAPOLIS--(BUSINESS WIRE)--April 12, 2006--Martin|Williams Advertising, Minneapolis, today announced that it has been hired by Revlon (NYSE: REV) as the creative agency for the beauty company's growing hair business.
"We were able to create the relationship with Revlon on the merits of some big ideas and unique, original creative work," said Tom Moudry, CEO and chief creative officer, Martin|Williams. "The Revlon brand has tremendous equity with consumers, and we're thrilled to have the opportunity to partner with Revlon to help communicate the full strength and innovation of the brand's growing hair business."
According to Debra Dowd, vice president of marketing for Revlon's hair business, "Martin|Williams came into the agency review and really impressed us with some breakthrough and memorable ideas and work. They clearly demonstrated an understanding of what resonates with our consumer and how to reach her in new and interesting ways. We look forward to working with the Martin|Williams team."
Revlon joins an agency client list at Martin|Williams that includes national brands such as Payless ShoeSource, Lincoln Financial Group, Cargill, The Coleman Co., and Marvin Windows and Doors.
About Martin|Williams Advertising
Martin|Williams Advertising (www.martinwilliams.com) is part of Martin|Williams, Inc., a Minneapolis-based full-service communications agency that is part of Omnicom Group Inc. (www.omnicomgroup.com). Operating units of Martin|Williams, Inc. include Martin|Williams Advertising; TripleInk (international and cross-cultural communications); and Karwoski & Courage Public Relations.
About Revlon
Revlon is a worldwide cosmetics, skin care, fragrance, and personal care products company. The Company's vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.vitalradiance.com and www.mitchumman.com. Corporate and investor relations information can be accessed at www.revloninc.com. The Company's brands include Revlon(R), Almay(R), Vital Radiance(R), Ultima(R), Charlie(R), Flex(R), and Mitchum(R).
NOTE TO EDITORS: There is a pipe symbol in the company name between Martin and Williams. This symbol may not appear properly in some systems.
CONTACT: Martin|Williams Advertising Tom Moudry 612-342-9704 [email protected] or Karwoski & Courage PR Glenn Karwoski or Steve Rudolph 612-342-9649 or 612-342-4321 [email protected] [email protected] or Revlon, Inc. Scott Behles 212-527-4718 [email protected] SOURCE: Revlon