DOCSLIB.ORG

Omnicom Background Analysis & Research

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Omnicom Background Analysis & Research FIONA OUDEMAN | Omnicom Background Analysis & Research Client Management CLIENT & AGENCY MANAGEMENT PAGE 1 Figure 1: Background Research Omnicom International. Oudeman, F (2016) OmnicomGroup OmnicomGroup is a multinational holding company that manages a variety of sub-companies operating in different disciples, from advertising, marketing services, communications, digital media and media analysis and buying services (OMD 2016). It mainly owns 5 Agencies: BBDO, DDB, DAS Group, TBWA and OmnicomMediaGroup. OmnicomMediaGrop, provides services to more than 5,000 clients over more than 100 countries, and owns 1 data and analytics company, Annalect, several media specialist companies, digital trading platforms such as Accuen and Novus, 1 direct response agency called Pathway and 2 media and communications agencies which are OMD Worldwide and PHD Network (See figure 1 for a clear understanding of the organizational structure). OMD Worldwide and OMD Australia Basics: OMD Worldwide Contact: [email protected] Founded: France, 1996. Website: www.OMD.com Type: Public Company Twitter: https://twitter.com/OMD_Aus Total Revenues: $15,317.8 m. (2014) Increasing prospects. LinkedIn: https://www.linkedin.com/company/omd-australia Worldwide: Google Plus: https://plus.google.com/+OmdWW/posts • Headquarters Worldwide: New York, USA • CEO Omnicom Media Group: Daryl Simm Instagram: https://www.instagram.com/omd_australia/ • CEO OMD Worldwide: Mainardo De Nardis Blog: http://omdsaid.com/ Full services include: Youtube: https://www.youtube.com/user/OMDAustralia Full service Communications Planning, Media Planning & Buying, Econometrics, Performance Media including Direct and 360’ Digital (comprising Display, SEO, PPC, Trading Desk, Mobile & Affiliates), Data Analytics, Market & Customer Insight, Social Media, Sponsorship, Branded Entertainment & Content Creation & Experiential. PAGE 2 Background “We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world” – OMD Australia (LinkedIn 2016) OMD Worldwide is a global media communications agency pertinent of Omnicom Group. It is world-wide recognized and have won eight years in a row and the most creative media agency by the Gunn Report for Media (ADWEEK 2016). It has also been acknowledged as the Global Media Agency of the year for 4 years (Advertising Age 2016). It has one of the largest global They are mainly focused in Integrated Communications, Media independent media operations behind and it manages more than Planning and Marketing solutions worldwide. Its’ headquarters $1.2bn in billings across +300 clients (Statista 2015). It is no doubt are in New York, US and they have over 140 offices active in 80 one of the most successful communications agency in the world. different countries. PAGE 1 Core Mission OMD Australia states as its core mission to “Perform with Integrity” and to deliver sharper insights, smarter ideas and stronger results to its clients. It is so that they been ranked by Top 50 Places to work for seven years in a row by BRW. Some of its most recent clients are: • Red Cross Blood service • McDonalds • Bupa • RACV • BONDS • OPSM • Kathamandu • Mazda OMD SWOT OVERVIEW Figure 2:http://web.b.ebscohost.com.ezproxy.lib.swin.edu.au/ehost/pdfviewer/pdfviewer?vid=2&sid=e62 4ee17-0f4b-4918-8cb6-573b0486c422%40sessionmgr107&hid=109 REFERENCES AD News. (2016). OMD Melbourne Overview. Available: http://www.adnews.com.au/agencies/omd-melbourne. Last accessed 28 April 2016. http://www.adnews.com.au/agencies/omd-melbourne ADWEEK (2015). Global Media Agency of the Year: How OMD Became the One to Beat in 2014. Available: http://www.adweek.com/news/advertising-branding/global-media-agency-year-how-omd-became-one-beat-2014-162846. Last accessed 28 April 2016. http://www.adweek.com/news/advertising-branding/global-media-agency-year-how-omd-became-one-beat-2014-162846 Alan S. Zimmerman. (2013). Organizing for maximum effectiveness. In: Jim Blythe Business to business marketing management : a global perspective. London: Routledge. 425. Bruell, A. (2015). Omnicom Revenue Hit by Foreign Exchange Rates in First Quarter. Available: http://adage.com/article/agency- news/omnicom-revenue-slightly-quarter-2015/298145/. Last accessed 5 May 2016. http://adage.com/article/agency-news/omnicom-revenue-slightly-quarter-2015/298145/ Chen, Yi-JuView & Chen, Po-Chung. (2014). International Brand Management and Strategy. Journal of Global Business Management. 10 (1), p99-106. Forbes Leadership. (2013). The World Is Not Global, It's Local.Available: http://www.forbes.com/sites/joshbersin/2013/04/23/the-world-is- not-global-its-local/#546df7228cfd. Last accessed 5 May 2016. http://www.forbes.com/sites/joshbersin/2013/04/23/the-world-is-not-global-its-local/#4c46214628cf Glassdoor. (2016). Omicom Media Group. Available: https://www.glassdoor.com.au/Reviews/Omnicom-Media-Group-Reviews- E544568.htm. Last accessed 28 April 2016. https://www.glassdoor.com.au/Reviews/Omnicom-Media-Group-Reviews-E544568.htm Jobvite. (2016). Media Assistant. Available: http://app.jobvite.com/CompanyJobs/Careers.aspx?k=Job&su=fWD9Vfwn&c=qY89VfwU&j=ouV72fwi&s=Indeed. Last accessed 28 April 2016. http://app.jobvite.com/CompanyJobs/Careers.aspx?k=Job&su=fWD9Vfwn&c=qY89VfwU&j=ouV72fwi&s=Indeed PAGE 1 NSW Government. (2009). OMD Australia Media Agency Information.Available: http://www.advertising.nsw.gov.au/advertising/media- agency-services/omd-australia. Last accessed 21 April 2016. http://www.advertising.nsw.gov.au/advertising/media-agency-services/omd-australia OMD. (2016). GLOBAL MEDIA AGENCY OF THE YEAR 10 TIMES IN A ROW. Available: www.omd.com. Last accessed 28 April 2016. http://www.omd.com/ Omnicom Group. (2016). Omnicom Group Reports First Quarter 2016 Results. Available: http://investor.omnicomgroup.com/investor- relations/news-events-and-filings/investor-news/news-details/2016/Omnicom-Group-Reports-First-Quarter-2016-Results/default.aspx. Last accessed 28 April 2016. http://investor.omnicomgroup.com/investor-relations/news-events-and-filings/investor-news/news-details/2016/Omnicom-Group- Reports-First-quarter-2016-Results/default.aspx Statista. (2015). Omnicom Group's revenue from 2006 to 2015 (in million U.S. dollars). Available: http://www.statista.com/statistics/192696/omnicom-groups-annual-revenue/. Last accessed 5 May 2016. http://www.statista.com/statistics/192696/omnicom-groups-annual-revenue/ PAGE 2 .
Load more

Recommended publications
  • Omnicom Group April 14, 2010 Karen Bonner
    Omnicom Group April 14, 2010 Karen Bonner Kael Kristof Alexander Olson Omnicom Group Table of Contents Executive Summary............................................................................................3 Company Overview.............................................................................................5 History ...............................................................................................................5 Business Model.................................................................................................8 Competitive Analysis: Porter’s Five Forces ...................................................10 Overview .........................................................................................................10 Internal Rivalry ................................................................................................10 Entry & Exit .....................................................................................................11 Supplier Power................................................................................................12 Buyer Power....................................................................................................13 Substitutes & Complements ............................................................................13 Financial Analysis.............................................................................................15 Overview .........................................................................................................15
    [Show full text]
  • Omnicom Group Table of Table 08 People
    DIVERSE TALENT COLLECTIVE STRENGTH 2019 CORPORATE RESPONSIBILITY REPORT WITH 2020 UPDATES Omnicom is a group of thousands of individuals across more than 70 countries collectively bringing their passion and creativity to over 5,000 brands. The talent of this diverse group of people allows us to create a positive and lasting impact on the world the best way we know how: through our work. Contents 04 Letter from Our CEO 05 About Omnicom Group Table of Table 08 People 27 Community 40 Environment 48 Governance 52 About This Report 53 UN Global Compact (UNGC) Communication on Progress 54 GRI Standards Content Index Governance About This Report UNGC Progress GRI Index In a world that’s rapidly changing, Omnicom grounds itself in its Furthermore, we supported Theirworld again in 2019 through its commitments to having the industry’s most innovative, collaborative #WriteTheWrong campaign, which raised awareness of the 260 million and diverse talent. Through diverse perspectives and collective strength, children who do not attend school each day. Our work on the our organization is able to uphold the highest standards of excellence and #WriteTheWrong campaign helped secure $2.3 billion in commitments creativity for our clients and the communities we share around the globe. to education over one week and underscored our own commitment to UN Sustainable Development Goal 4. While this report focuses on our 2019 activities, its release comes at a time of uncertainty and unrest in the wake of the COVID-19 pandemic We also continued our progress against our goals of reducing the and the racial inequalities brought to light by George Floyd’s tragic death.
    [Show full text]
  • Havas Group Dentsu Aegis Network
    WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network
    [Show full text]
  • FH IIR Report 01.06
    INDIA INFLUENCER INTELLIGENCE REPORT An intelligence report developed by FleishmanHillard India, analyzing shifts in 2021influencer marketing and identifying upcoming trends through primary research conducted with over 500 influencers across India, in partnership with Eleve Media. TABLE OF CONTENTS 03 EXECUTIVE SUMMARY 05 INDIA INFLUENCER INTELLIGENCE TRENDS 2021: ALL YOU NEED TO KNOW Connection is the New Currency Creator Direction Trumps Creative Direction Influencers are Ambassadors Content equals Clout Micro is the new Mega 12 ASCI GUIDELINES: WHAT CHANGES 14 WAY FORWARD 17 ABOUT US About India Influencer Intelligence Study About FleishmanHillard About Omnicom Public Relations Group About Eleve Media The pandemic year has fueled trends and undercurrents that were already underway in the world of marketing and communications. One of the most prominent trends to emerge has been the growing importance of influencer engagement. What was once labeled as an additional leg to a brand's campaign to push engagement on social media (a good to-do) is today driving the communication strategy for many brands (a must-do). Many have observed that the pandemic has only accelerated the growth of influencer marketing. During peak lockdown, users stuck at home turned to cooking, gardening and DIY videos online to increase their own engagement with various social media channels. So, as the pandemic pushed more people to stay indoors 500 INDIAN INFLUENCERS and behind their screens, influencers became the sole “opinion makers” who brought brands into consumers’ consideration at a time when demand was stagnant. In other words, influencer and industry marcomm leaders marketing grew in the mix of communications and in its share of marketing spends.
    [Show full text]
  • Palo Alto Networks Safely Enables Application Access for Top Global Advertising Agency
    Palo Alto Networks: Customer Profile Palo Alto Networks Safely Enables Application Access for Top Global Advertising Agency “Functionality and security are like two opposites; if you give the user all the functionality they want, you’ll lose security. Palo Alto Networks enables us to give users all the functionality they need and still have the security we need.” – Jeroen Buren, IT Manager, DDB Amsterdam ORGANIZATION: DDB Amsterdam BACKGROUND INDUSTRY: With 200 offices and over 13,000 employees in more than 90 countries, DDB Worldwide Advertising Group is a top five global advertising and marketing services network. The company’s CHALLENGE: clients include major brands such as Exxon, Clorox, McDonald’s, Johnson & Johnson, Gain visibility into network to control Novartis and many others. No other agency has received more awards internationally application usage, improve security and for its creative work than DDB. Under the DDB Worldwide rubric, DDB Amsterdam, enable business operations. based in Holland, serves clients such as KLM and Philips. DDB Worldwide is part of Omnicom Group Inc., (NYSE-OMC), a global marketing and advertising communications SOLUTION: holding company ranked among the top three in the world. Replace legacy firewalls with Palo Alto Networks PA-4000 and PA-500 next- CREATIVITY DEPENDS ON ACCESS generation firewalls for granular visibility As a key component of DDB Worldwide, international marketing and advertising agency of threats and better control of Internet DDB Amsterdam interacts with clients all over the world. Its staff is heavily weighted applications. with creatives, who develop innovative, award-winning advertising campaigns for the firm’s clientele. RESULTS: DDB Amsterdam’s IT team supports over 400 internal users working out of two locations • Increased application visibility and in the city.
    [Show full text]
  • 2020 Annual Report to Shareholders and Our 2020 Annual Report on Form 10-K, Or 2020 10-K
    Omnicom A N N U A L R E P O R T 2020 Omnicom A N N U A L R E P O R T 2020 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________________________ FORM 10-K A ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2020 __________________________________ Commission File Number: 1-10551 __________________________________ OMNICOM GROUP INC. (Exact name of registrant as specified in its charter) New York 13-1514814 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 280 Park Avenue, New York, NY 10017 (Address of principal executive offices) (Zip Code) Registrant’s telephone number, including area code: (212) 415-3600 __________________________________ Securities Registered Pursuant to Section 12(b) of the Act: Title of each class Trading Symbols Name of each exchange on which registered Common Stock, $0.15 Par Value OMC New York Stock Exchange 0.800% Senior Notes due 2027 OMC/27 New York Stock Exchange 1.400% Senior Notes due 2031 OMC/31 New York Stock Exchange Securities Registered Pursuant to Section 12(g) of the Act: None __________________________________ Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the SecuritiesAct. Yes A No M Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of theAct. Yes M No A Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • GSD&M Idea City
    Case Study: GSD&M Idea City Overview Ad Agency Clients Gain Actionable Insight into Digital Media Campaign Performance Country: United States Industry: Advertising “In the advertising space, analytics is a Customer Profile real hot button. Our ability to provide Part of Omnicom Group, Inc., GSD&M Idea City is an advertising agency that has helped grow some of better data in a timely manner using the world’s most successful brands. Atlas+ and SharePoint Enterprise is a Business Situation real asset to our clients—and a real GSD&M had been providing its digital media clients differentiator for GSD&M.” with campaign performance information from Microsoft Atlas Solutions. However, extracting data — Dallas LaRose, Enterprise Systems Supervisor, from Atlas, merging it with other data sets, and GSD&M Idea City formatting it for analysis were cumbersome and GSD&M Idea City had been providing its clients with reports about time-consuming activities, which limited time online advertising campaign performance. In doing so, agency available for optimizing live campaigns. personnel would manually extract data from the Microsoft® Atlas Solution Advertiser Suite and other digital advertising performance information GSD&M needed a way to deliver actionable sources. However, because of the work required to transform the raw information from Atlas and other digital media tools performance data into useful insights, GSD&M delivered these reports more quickly, so it turned to Atlas and Microsoft weekly at most. The agency wanted a way to capture and present SharePoint 2010 Enterprise. online ad performance information in a more timely and efficient manner, so it turned to Microsoft.
    [Show full text]
  • Ad Age Agency Familytree 2005
    AgencyFamilyTrees 2005 REVENUE RANKING FOR THE TOP SIX HOLDING COMPANIES Omnicom Group CRM Mediaedge:cia Interpublic Group of Cos. McCann Erickson Worldwide Publicis Groupe Integrated/Specialty Marketing Havas $9.75 billion 1 $3.37 billion $391.4 million* $6.20 billion* 3 $1.44 billion* $4.78 billion 4 NA $1.87 billion 6 Agency.com Arc Worldwide Advertising & Media Alcone Marketing Group MindShare Advertising & Media Mullen Advertising & Media Capps Digital Advertising & Media $4.21 billion GMR Marketing $467.6 million* $3.95 billion* $76.0 million* $3.73 billion Conill $970.3 billion* Grizzard Communications Group Frankel Integer Group Lapiz Arnell Group LLKFB Ogilvy & Mather Worldwide Austin Kelley Advertising Sedgwick Rd. Beacon Communications Publicis Dialog Arnold Worldwide $21.3 million* $752.6 million* $15.8 million* $39.2 million* $151.1 million* Organic $9.4 million* Vigilante Rapp Collins Worldwide BBDO Worldwide Russ Reid Co. JWT Avrett Free Ginsberg Tierney Communications Buehler & Partners Euro RSCG Worldwide $1.33 billion* Targetbase $1.32 billion* $21.3 million* $14.4 million* $2.8 million* $528.0 million* TracyLocke U.S. Marketing & Promotions DDB Worldwide Communications Y&R Advertising Berenter Greenhouse & Webster TM Advertising Leo Burnett Worldwide Dentsu McKinney & Silver $1.02 billion* $497.1 million* $4.6 million* $58.2 million* $826 million* $2.85 billion* $20.3 million* Specialty 5 $1.13 billion Element 79 Partners Branding & Identity, Healthcare Campbell-Ewald Universal McCann Fallon Worldwide Advertising & Media MPG Bernard Hodes Group $344.0 million* NA $325.9 million* $30.7 million* $2.53 billion* $143.0 million* $79.9 million* Cline Davis & Mann Corbett Accel Bravo Group Goodby, Silverstein & Partners Healthcare Group Brouillard Communications Campbell Mithun Marketing Communications Kaplan Thaler Group Dentsu $40.8 million* Dieste, Harmel & Partners CommonHealth $94.8 million* NA $46.9 million* $1.94 billion* Integrated Marketing/Healthcare $895.7 million* Doremus & Co.
    [Show full text]
  • Computers 1 Infinity Loop, Cupertino, California 95014
    Apple Inc.: Computers 1 Infinity Loop, Cupertino, California 95014 December 8, 2008 CMM 321A __________________ Jenna Murray __________________ Nicole Montague __________________ Will Lenihan __________________ Mark Clement __________________ Michael Lazzaro 1 Brand History In 1975 computer hobbyists Steve Wozniak and Steve Jobs designed and assembled by hand the Apple I computer (Young and Simon 32-34). It was composed of a single circuit board, a MOStek 6502 processor, a keyboard, and featured 8k of RAM as well as video interface (Wozniak 161; “Inventors of the Modern Computer”). Wozniak would years later say of his invention: “I wanted to design a machine that did something, on a TV you turn a knob and it does something. On my computer, you push a few buttons and switches and lights would come on (Young and Simon 15).” In 1976, Wozniak and Jobs displayed their creation for the first time at the Homebrew Computer Club, a computer hobbyist organization local to Palo Alto, California (Wozniak 166-7; “Apple I”). Many there viewed the Apple I as nothing more than a novelty, due to the fact that it used a MOStek 6502 processor, which was cheaper and less complex than the more widely used Intel 8080 processor (“Apple I”). Despite this fact a local computer distributor called “The Byte Shop” viewed the Apple I and decided to order 50 units at $500 per machine (Young and Simon 35). The computer went on sale in July 1976 at the market price of $666.66, marking the beginning of apple computers (Wozniak 185). Around 200 Apple I‟s were sold by several small retailers before the release of Apple II (“Company: Apple Computer, Inc.”).
    [Show full text]
  • GSD&M Idea City
    1 GSD&M Idea City Leading creative firm accelerates their collaborative processes and shares visionary ideas, with Accellion. The creative firm GSD&M Idea City was founded in 1971 by six University of Texas graduates. Today, the advertising agency is known for growing “Now that we have the clients' businesses and contributing to communities around the world. Idea Accellion solution, we City is part of the Omnicom Group, a strategic holding company for global can quickly send our market leaders in advertising, marketing services, specialty communications, creative works to interactive/digital media and media buying services. clients to collaborate Challenge on their projects. The In its constant collaboration with customers, media outlets and other groups, Idea City has a very big turnaround time for our need to send and receive large files containing proprietary creative works. Workers are exchanging a work is so much faster lot of digital media such as video and audio, and these large files just can’t be sent via email. Typical now” file sizes can reach the 200 MB to 500 MB range, but it’s not unusual for some files to reach the 6 GB to 8 GB mark. Finding an efficient and cost effective means to securely send these creative materials was a business imperative for Idea City and ongoing collaboration. Dallas LaRose Enterprise Systems Supervisor For years, the company relied on a home grown solution for large file transfer. According to Dallas LaRose, Enterprise Systems Supervisor for Idea City, “We have an internal application development group. They developed a web-based application that enabled us to exchange files with our colleagues.” This internal application had its shortcomings.
    [Show full text]
  • Press Release 7/28/13
    Press release 7/28/13 OMNICOM AND PUBLICIS GROUPE TO MERGE Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion / €17.7 billion Combined market capitalization of $35.1 billion / €26.5 billion Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach and the most highly recognized and awarded talent Jointly led by Omnicom CEO John Wren and Publicis Groupe CEO Maurice Lévy as co- CEOs Provides compelling benefits for clients, employees and shareholders Publicis Groupe and Omnicom shareholders will each hold approximately 50% of the new company’s equity New entity expected to be listed on the NYSE and Euronext Paris and included in S&P 500 and CAC 40 Mr. Wren & Mr. Lévy New York and Paris, July 28, 2013 – Omnicom Group Inc. (NYSE: OMC) and said jointly: “For many Publicis Groupe SA (Euronext Paris: FR0000130577) today announced that they years, we have had great respect for one have signed a definitive agreement for a merger of equals, creating the world’s another as well as for leading company in communications, advertising, marketing and digital services, the companies we with combined 2012 revenue of $22.7 billion / €17.7 billion. Based on closing prices each lead. This on July 26, 2013, Publicis Omnicom Group will have a combined equity market respect has grown in the past few months capitalization of approximately $35.1 billion / €26.5 billion. The merged group of as we have worked to more than 130,000 employees will be exceptionally well positioned to serve clients’ make this evolving needs, helping them to build their brands and grow their businesses in the combination a reality.
    [Show full text]
  • Agencyprofilesyearbook07 U.Qxp
    April 30, 2007 DATACENTER 2007 AGENCY PROFILES YEARBOOK DATACENTER 2007 AGENCY PROFILES YEARBOOK AGENCY ProfilesREPORT of the top 50 marketing organizations in this 63rd annual ranking WORLD’S TOP 50 EXPANDED ANALYSIS MORE ONLINE SPONSORED BY Marketing organiza- The activities of Go to DataCenter at tions ranked by 2006 Omnicom Group, WPP our website for more worldwide revenue. Group, Interpublic charts, analysis and Omnicom leads the Group of Cos. and searchable data pack again PAGE 19 Publicis Groupe PAGE 6 adage.com This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. Rev. 2 April 30, 2007 | Advertising Age |2 DATACENTER 2007 AGENCY PROFILES YEARBOOK ABOUT THE YEARBOOK AGENCY PROFILES YEARBOOK is a compan- organizations (beginning on Page 6) and the sum of three components: Fee income, ion to the 63rd annual Advertising Age profiles of all 50 (beginning on Page 21). markup on materials and services, and the Agency Report, published April 30, 2007. The structure of the profiles for market- commissions received for buying media. The printed version provided rankings of ing organizations includes revenue splits Marketing services companies often iden- the world's top 25 marketing organiza- by U.S., non-U.S. and worldwide when tify this number as gross profit, net sales tions, 469 U.S.
    [Show full text]