FIONA OUDEMAN | Omnicom Background Analysis & Research Client Management CLIENT & AGENCY MANAGEMENT PAGE 1 Figure 1: Background Research Omnicom International. Oudeman, F (2016) OmnicomGroup OmnicomGroup is a multinational holding company that manages a variety of sub-companies operating in different disciples, from advertising, marketing services, communications, digital media and media analysis and buying services (OMD 2016). It mainly owns 5 Agencies: BBDO, DDB, DAS Group, TBWA and OmnicomMediaGroup. OmnicomMediaGrop, provides services to more than 5,000 clients over more than 100 countries, and owns 1 data and analytics company, Annalect, several media specialist companies, digital trading platforms such as Accuen and Novus, 1 direct response agency called Pathway and 2 media and communications agencies which are OMD Worldwide and PHD Network (See figure 1 for a clear understanding of the organizational structure). OMD Worldwide and OMD Australia Basics: OMD Worldwide Contact: [email protected] Founded: France, 1996. Website: www.OMD.com Type: Public Company Twitter: https://twitter.com/OMD_Aus Total Revenues: $15,317.8 m. (2014) Increasing prospects. LinkedIn: https://www.linkedin.com/company/omd-australia Worldwide: Google Plus: https://plus.google.com/+OmdWW/posts • Headquarters Worldwide: New York, USA • CEO Omnicom Media Group: Daryl Simm Instagram: https://www.instagram.com/omd_australia/ • CEO OMD Worldwide: Mainardo De Nardis Blog: http://omdsaid.com/ Full services include: Youtube: https://www.youtube.com/user/OMDAustralia Full service Communications Planning, Media Planning & Buying, Econometrics, Performance Media including Direct and 360’ Digital (comprising Display, SEO, PPC, Trading Desk, Mobile & Affiliates), Data Analytics, Market & Customer Insight, Social Media, Sponsorship, Branded Entertainment & Content Creation & Experiential. PAGE 2 Background “We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world” – OMD Australia (LinkedIn 2016) OMD Worldwide is a global media communications agency pertinent of Omnicom Group. It is world-wide recognized and have won eight years in a row and the most creative media agency by the Gunn Report for Media (ADWEEK 2016). It has also been acknowledged as the Global Media Agency of the year for 4 years (Advertising Age 2016). It has one of the largest global They are mainly focused in Integrated Communications, Media independent media operations behind and it manages more than Planning and Marketing solutions worldwide. Its’ headquarters $1.2bn in billings across +300 clients (Statista 2015). It is no doubt are in New York, US and they have over 140 offices active in 80 one of the most successful communications agency in the world. different countries. PAGE 1 Core Mission OMD Australia states as its core mission to “Perform with Integrity” and to deliver sharper insights, smarter ideas and stronger results to its clients. It is so that they been ranked by Top 50 Places to work for seven years in a row by BRW. Some of its most recent clients are: • Red Cross Blood service • McDonalds • Bupa • RACV • BONDS • OPSM • Kathamandu • Mazda OMD SWOT OVERVIEW Figure 2:http://web.b.ebscohost.com.ezproxy.lib.swin.edu.au/ehost/pdfviewer/pdfviewer?vid=2&sid=e62 4ee17-0f4b-4918-8cb6-573b0486c422%40sessionmgr107&hid=109 REFERENCES AD News. (2016). OMD Melbourne Overview. Available: http://www.adnews.com.au/agencies/omd-melbourne. Last accessed 28 April 2016. http://www.adnews.com.au/agencies/omd-melbourne ADWEEK (2015). Global Media Agency of the Year: How OMD Became the One to Beat in 2014. Available: http://www.adweek.com/news/advertising-branding/global-media-agency-year-how-omd-became-one-beat-2014-162846. Last accessed 28 April 2016. http://www.adweek.com/news/advertising-branding/global-media-agency-year-how-omd-became-one-beat-2014-162846 Alan S. Zimmerman. (2013). Organizing for maximum effectiveness. In: Jim Blythe Business to business marketing management : a global perspective. London: Routledge. 425. Bruell, A. (2015). Omnicom Revenue Hit by Foreign Exchange Rates in First Quarter. Available: http://adage.com/article/agency- news/omnicom-revenue-slightly-quarter-2015/298145/. Last accessed 5 May 2016. http://adage.com/article/agency-news/omnicom-revenue-slightly-quarter-2015/298145/ Chen, Yi-JuView & Chen, Po-Chung. (2014). International Brand Management and Strategy. Journal of Global Business Management. 10 (1), p99-106. Forbes Leadership. (2013). The World Is Not Global, It's Local.Available: http://www.forbes.com/sites/joshbersin/2013/04/23/the-world-is- not-global-its-local/#546df7228cfd. Last accessed 5 May 2016. http://www.forbes.com/sites/joshbersin/2013/04/23/the-world-is-not-global-its-local/#4c46214628cf Glassdoor. (2016). Omicom Media Group. Available: https://www.glassdoor.com.au/Reviews/Omnicom-Media-Group-Reviews- E544568.htm. Last accessed 28 April 2016. https://www.glassdoor.com.au/Reviews/Omnicom-Media-Group-Reviews-E544568.htm Jobvite. (2016). Media Assistant. Available: http://app.jobvite.com/CompanyJobs/Careers.aspx?k=Job&su=fWD9Vfwn&c=qY89VfwU&j=ouV72fwi&s=Indeed. Last accessed 28 April 2016. http://app.jobvite.com/CompanyJobs/Careers.aspx?k=Job&su=fWD9Vfwn&c=qY89VfwU&j=ouV72fwi&s=Indeed PAGE 1 NSW Government. (2009). OMD Australia Media Agency Information.Available: http://www.advertising.nsw.gov.au/advertising/media- agency-services/omd-australia. Last accessed 21 April 2016. http://www.advertising.nsw.gov.au/advertising/media-agency-services/omd-australia OMD. (2016). GLOBAL MEDIA AGENCY OF THE YEAR 10 TIMES IN A ROW. Available: www.omd.com. Last accessed 28 April 2016. http://www.omd.com/ Omnicom Group. (2016). Omnicom Group Reports First Quarter 2016 Results. Available: http://investor.omnicomgroup.com/investor- relations/news-events-and-filings/investor-news/news-details/2016/Omnicom-Group-Reports-First-Quarter-2016-Results/default.aspx. Last accessed 28 April 2016. http://investor.omnicomgroup.com/investor-relations/news-events-and-filings/investor-news/news-details/2016/Omnicom-Group- Reports-First-quarter-2016-Results/default.aspx Statista. (2015). Omnicom Group's revenue from 2006 to 2015 (in million U.S. dollars). Available: http://www.statista.com/statistics/192696/omnicom-groups-annual-revenue/. Last accessed 5 May 2016. http://www.statista.com/statistics/192696/omnicom-groups-annual-revenue/ PAGE 2 .