NEWS

I&S BBDO and OMG Partner to Launch FUSE Japan, Branded Content & Sponsorship

Tokyo, Japan, December 8, 2011 – I&S BBDO, part of Omnicom Group, announced today that it has partnered with FUSE, an Omnicom media agency specialising in branded content and sponsorship, to establish FUSE Japan to further expand its communication services beyond advertising as of December 1st, 2011.

I&S BBDO has a long history developing content platforms in Japan primarily in the form of sports events. This partnership with FUSE Asia/Pacific will greatly reinforce its services, adding more entertainment, cultural and academic content, with a view to expanding into other Asian markets.

Ben Flint, Head of FUSE Asia/Pacific, said, “I am delighted that – in the face of much domestic turbulence – we have found great partners in I&S BBDO with whom to create Fuse Japan. Japan is one of the biggest sponsorship and branded content markets in Asia, and I look forward to taking all our clients beyond advertising into truly innovative communication channels.”

Kazutoyo Kato, President & CEO of I&S BBDO said, “The establishment of FUSE Japan will bring together I&S BBDO’s experience within the local network and FUSE’s capability of content/sponsorship development and measurement knowhow. I am convinced that it will bring to our clients in Japan and Asia a new approach to more creative brand communications and content.”

FUSE Japan will be led by Yoshiaki Totsune, Senior Executive Director of I&S BBDO and managed by Shinichi Miyazaki, Executive Director of the agency’s Event & Contents Group. Miyazaki is an industry veteran with nearly 30 years of experience in advertising and event content business.

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Notes to Editors:

I&S BBDO, part of BBDO Worldwide, is one of Japan’s top-tier advertising and marketing services company. The agency provides award-winning advertising and brand communications solutions to both global and local clients. I&S BBDO has extensive experience in the Japanese market and its work has been recognized with numerous awards, including the ‘ACC Grand Prize’, one of the most prestigious awards in Japan.

FUSE is the specialist entity of Omnicom Media Group Asia Pacific operating across entertainment platforms in music, sport, branded content and sponsorship. FUSE goes beyond traditional advertising to exploit these platforms, offering an end-to-end solution from strategy to ideation, execution, activation and measurement for brands and rights owners alike.

The FUSE network in the region is headquartered in Singapore and includes 7 branches in the region and is fully connected with the EMEA (Europe, Middle East and Africa) and US offices.

BBDO and FUSE are part of Omnicom Group Inc (NYSE: OMC). Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further details, please contact Aya Miyashita, PR Director of I&S BBDO at tel: 81-3-6221-8523 e-mail: [email protected]

Ben Flint, Head of Asia-Pacific An Omnicom Media Group Company Ph: +65 6305 2642 or +65 6305 2305 Mob: +65 93851009 email: [email protected]

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