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Outdoor Mediums ʹ Outdoor Mediums ʹ billboards, backlit walls, bus shelters, cantilevers, glass facades, flagpoles, gantries, glow cubes, King Long buses, Metro signages, pole kiosks, subway panels, skywalks, standalones, malls, and airport displays Holding groups in Marketing communication: 1) Omnicom Group Companies y Advertising and media 180 Amsterdam / 180 LA, AI Advertising, Total Advertising, AdSource, Alcone Marketing Group (Retail/Promotional Marketing), AvreaFoster, Arnell Group, BBDO Worldwide, Colangelo, Proximity Worldwide, DDB Worldwide, Downtown Partners (Toronto), Element 79 Partners, FAME (retail brand agency), Goodby Silverstein & Partners, GSD&M, Mudra Communications, Martin|Williams, Merkley & Partners, Omnicom Media Group, Organic, Inc., Prometheus (advertising), RAPP, Red Urban, Rodgers Townsend, TBWA Worldwide, TEQUILA, Tribal DDB, The Integer Group, The Kern Organization, The Peter Group, Topak Marketing, Inc., TracyLocke, Zimmerman Advertising y Business to business Doremus & Co. y Media planning and buying OMD, Resolution Media, PHD y Channel and field marketing CPM Group, Creative Channel Services, Marketstar , National In-Store, Pierce Promotions & Event Management, Unisono Fieldmarketing y Public relations Beaupre, Brodeur Partners, CONE, Fleishman-Hillard, GPlus Europe, Ketchum Pleon, Porter Novelli International y Customer relationship management Agency.com, Alcone Marketing Group, AtmosphereBBDO, Direct Partners, GMR Marketing, The Integer Group, Javelin Direct, Unit 7, RAPP Worldwide, Russ Reid Co., Targetbase Marketing Inc., U.S. Marketing & Promotions y Outsourcing services Sellbytel Group y Full-service marketing agencies TPG Direct, Grizzard Communications Group, SinoTech Group y Specialty Bernard Hodes Group, Changing Our World, Inc., Cline Davis & Mann, Corbett Accel Healthcare Group, Critical Mass Inc., Davie-Brown Entertainment, Dieste, Harmel & Partners,Doremus & Co., Eden Communications Group, Hall & Partners, Harrison & Star Business Group, Hornall Anderson, Innovyx, Interbrand, Interbrand Zintzmeyer & Lux, ipsh!, Kaleidoscope Productions, KPR, Lab9, LatinWorks, LIVE Communication, LLNS, Millions of Us LLC, MobileBehavior, Radiate Group, Recruitment Enhancement Services, Seragini Brand Design, Shift Siegel+Gale, Singer Direct, The Beanstalk Group, The Integer GroupThe Marketing Arm, Wolff Olins [Brand Consultancy], Zócalo Group y Marketing technology Code Worldwide, Live Technology y Market research Hall & Partners Group, M/A/R/C Research 2) WPP Group PLC (NASDAQ:WPPGY) 3) Interpublic Group (NYSE:IPG) Interpublic operates in more than 90 countries worldwide. It has three global brands that provide integrated, large- scale advertising and marketing solutions for clients ± McCann Worldgroup, Draftfcb, and Lowe and Partners Worldwide ± as well as a number of domestic integrated agencies and global media networks. Interpublic has agencies that serve as marketing specialists across a range of channels. These include corporate branding (ex. FutureBrand), experiential marketing (ex. Jack Morton), sports marketing (ex. Octagon), public relations specialists (ex. Weber Shandwick and GolinHarris), healthcare communications (ex. McCann Erickson Healthcare) and digital agencies (ex. R/GA). In 2008, Interpublic created a management entity called Mediabrands[8] to oversee its two global media networks, Initiative and Universal McCann (now known as UM), which provide specialized services in media planning and buying, market intelligence and return-on-marketing investment analysis for clients. Some Interpublic companies include: Accentmarketing, Adair-Greene McCann, Ansible, Atelier Amuse, Avrett Free Ginsberg, The Axis Agency, Cadreon, Campbell Mithun, Campbell Ewald, Carmichael Lynch, Carmichael Lynch Spong, Casanova Pendrill, Cassidy & Associates, Current Lifestyle Marketing, Dailey, Deutsch Inc., a Lowe and Partners Company, DeVries Public Relations, Draftfcb, Draftfcb Healthcare, Fitzgerald + Co, Future Brand, Geomentum, GolinHarris, Gotham, Inc., Hacker Group, Hill Holliday, HUGE, ICC Lowe, ID Media, Initiative, InnovationsDigital, IPG Media Lab, IW Group, Jack Morton Worldwide, Jay Advertising, KRC Research, Lowe and Partners Worldwide, MAGNAGLOBAL, Marketel, The Martin Agency, McCann Erickson Worldwide, McCann Healthcare Worldwide, Momentum Worldwide, MRM Worldwide, Mullen, NAS Recruitment Communications,NSA Media, Octagon Worldwide, ORION Trading, Outdoor Advertising Group (OAG), PMK*BNC, R/GA, Reprise Media, RIVET, Segal Licensing, Siboney, Tierney Communications, TM Advertising, Translation, UM, Wahlstrom Group, Weber Shandwick 4) Publicis Groupe (NYSE:PUB) Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. As of 2010, the main subsidiary companies of this group are: Advertising y Global networks Leo Burnett Worldwide Publicis Worldwide Saatchi & Saatchi y Other creative networks and agencies Bartle Bogle Hegarty (BBH): Publicis Groupe holds a 49% stake. Fallon Worldwide Kaplan Thaler Group Burrell Communications Group (49% owned) Bromley Communications Digital and Media Rosetta VivaKi Digitas Starcom MediaVest Group MediaVest ZenithOptimedia Performics Razorfish Specialized Agencies MSLGROUP Publicis Healthcare Communications Group Médias & Régies Europe Mobile Phonevalley 5) MDC Partners (NASDAQ:MDCA) 6) Havas (Delisted from NASDAQ) ± (French pronunciation: [avas]; Euronext: HAV) is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions: Euro RSCG Worldwide , Havas Media, Arnold Worldwide PO ± Purchase order What skill sets/experiences do you look for when hiring an entry-level employee? Anne Melanson: I think, Steve, it might be helpful, and I don't know if you've covered this, but we were talking earlier in a conference call and I think it's important to know what kinds of jobs we're talking about, so maybe it'd be helpful if we qualified that. I think all of our agencies are involved in what we call total communications, which now includes internet and interactive agencies. So, when we talk about jobs in the business, we are talking about jobs in the advertising business or what you would traditionally call the advertising business, the direct response area, the sales promotion area, PR a little bit, and the interactive area. So, just for purposes of this discussion, those are going to be the areas that we're going to be talking about, and in each of those areas, there are generally four disciplines, the disciplines being account management, which is the client contact area; creative, which creates the product; media, which is buying the venue for the product that's been created; and research or account planning, in some instances. So, when we talk about skills -- your question about what skills are needed -- I think we'll probably each talk about those specific areas. Rene Bruce: Well, we hire in our agency entry level people at an assistant account executive level. Agencies do it differently. I think for an assistant account executive, just to give you an overview of what account management is. It's really the direct liaison with the client, and it's the person that represents the agency to the client and the client's needs to the agency, so they're really the go-between in a way. But they're also seen as sort of the center of the wheel in pulling together all those different functions that Angel's talked about. So, they need to help coordinate the team. For an assistant account executive, the skills you need, I think you need, first and foremost in any position in advertising, you need to be passionate about advertising. So, you need to get excited about what you just saw. You need to be looking at commercials. You know what I mean, you shouldn't be changing channels on commercials. You should be the type of person that's kind of looking at it, analyzing it, trying to figure out if it's effective or not, who the target audience is. Just really getting excited about it and talking about it. So, I think passion goes a long way. Its not really a skill, I guess, it's a quality. Communication skills are really important for account managers, both written and oral. You have a lot of contact with clients. You need to be able to handle difficult situations, difficult people. You need to be able to coordinate teams and make things happen. I'm trying to think. You need to be very organized. As an account person, you're juggling a lot of things, a lot of client requests, a lot of internal requests, and you're trying to stay on deadlines and make things happen, handling budgets. So, you need to be really organized. Do you want to add anything to that? Anne Melanson: No, that's pretty fair. Marketing skills. I think analytic skills, because the client and your bosses at the agency are really going to be looking to you, the account person, to be able to understand markets, to be able to understand what's happening in the marketplace, and that does require some marketing and analytic skills. Rene Bruce: And I think also a general awareness of culture and what's around you. I think you need to be a curious person and just well rounded in that way, not totally focused on work but have outside interests in movies and trends and in what's going on the world because that's what advertising is about. Steve Norcia: Account management
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