<<

8/6/13 Siegel+Gale Provides Consulting to Girls Write Now, a Nonprofit Dedicated to Mentoring Underserved Girls in City | Reuters

EDITION: U.S. Register Sign In Search News & Quotes

Home Business Markets World Politics Tech Opinion Breakingviews Money Life Pictures Video

ARTICLE

Siegel+Gale Provides Brand Consulting to Girls Write Now, a Nonprofit Dedicated to Mentoring Underserved Girls in

* Reuters is not responsible for the content in this press release.

Tue Jun 11, 2013 8:00am EDT

Siegel+Gale Provides Brand Consulting to Girls Write Now, a Nonprofit Dedicated to Mentoring Underserved Girls in New York City

Pro bono efforts demonstrate Siegel+Gale's continued commitment to helping organizations that solve the world's most pressing social problems

Follow Reuters PR Newswire

NEW YORK, June 11, 2013

NEW YORK, June 11, 2013 /PRNewswire/ ­­ Global strategic branding firm Siegel+Gale Facebook Twitter RSS YouTube (www.siegelgale.com) today announced it has provided brand consulting to Girls Write Now, a non­profit that pairs girls from New York City's underserved public high schools with professional women writers who become their personal mentors. RECOMMENDED VIDEO (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) Iran's Rouhani wants dialogue Founded in 1998, Girls Write Now is the first organization in the country with a writing and mentoring model with "respect" exclusively for girls. Its programming fosters mentees' development in everything from writing in the digital age to public speaking to applying for college. Siegel+Gale's extensive analysis determined that, with such MuniLand: Puerto Rico returns a rich array of material, Girls Write Now's biggest communications challenge was one of structure, not to market amid huge… content. It needed to grow to provide more opportunities to talented girls across the city, yet had to maintain the intimacy and sense of connection that made Girls Write Now a success. Stills released of royal family baby "Girls Write Now needed a strategic platform that would distill every facet of the organization, from its deepest values to its external communications, into a clear identity that would both reflect who they are today and serve as a decision­making filter as they plan for the future," said Julie Polk, senior writer, brand Vanessa Williams DNA Test development, at Siegel+Gale. "This was a real passion project for us. We're proud to have worked with this Showed Genes From Across the… incredible organization." (Ancestry.com) The platform Siegel+Gale built for Girls Write Now included a promise, values and voice, as well as a Retirement Investing Mistake messaging strategy and a proposed new website structure. Armed with its new platform, sitemap and #7: Too Much in your IRA wireframes, Girls Write Now had the blueprint to move forward and deliver on its newly defined promise (Investopedia) Latest from Login or register My Wire [?] —"Writing the future, one girl at a time."

"Siegel+Gale has been a tremendous supporter of Girls Write Now, and I can't thank the team enough for their thoughtful dedication," said Maya Nussbaum, founder and executive director of Girls Write Now. "Our new strategic platform, messaging and website have enabled us to expand our mission to ensure that the unique, remarkable voices of girls from across New York City's high schools are heard."

Girls Write Now has expanded significantly and continues to be nationally recognized—including twice by the White House. Amazingly, 100% of its seniors graduate and move on to college. Mentees from the Class of 2012 won an astounding 27 regional and national awards in the Scholastic Arts & Writing competition, including a national gold medal, along with full scholarships through Posse and Questbridge, among others.

"Siegel+Gale is grateful for the opportunity to give back through projects such as Girls Write Now and our partnership with the Unreasonable Institute," said David Srere, co­CEO and chief strategy officer of Siegel+Gale. "I am incredibly inspired by our young professionals' dedication to and enthusiasm for Girls Write Now. They continue to deliver on Siegel+Gale's long­standing belief in bringing the transformational power of simplicity to organizations that truly make a difference in the world." www.reuters.com/article/2013/06/11/siegel-gale-nonprofit-idUSnPNNY28463+1e0+PRN20130611 1/4 8/6/13 Siegel+Gale Provides Brand Consulting to Girls Write Now, a Nonprofit Dedicated to Mentoring Underserved Girls in New York City | Reuters About Siegel+Gale FINANCIAL COMMENTARIES AND GUIDES Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in Pre­Retirement Talk that Makes Sense. See How the CoRI™ Tool Works (BlackRock) everything we do to help reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect See What's On the Horizon For Stocks and Bonds brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh in Your Portfolio (iShares) and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government The One Place Left Where the Government Can't Get Your Money (Lombardi Financial) organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As Major U.S commodity charts including metals & part of Diversified Agency Services, a division of Inc., we have strong partners all around grains ­ Bradbard Bundle (RCM Asset Management) the world.

New to Forex? Download FXCM's free guide About Diversified Agency Services (FXCM) Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC), manages Omnicom's holdings in a variety of communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Girls Write Now READ Distinguished as one of the top 15 after­school arts and culture programs in the nation by The President's Exclusive: U.S. directs agents to cover up Committee on Arts & Humanities, Girls Write Now is New York's first and only organization with a writing 1 program used to investigate Americans | and mentoring model exclusively for girls. Girls Write Now is a community of young women exploring 05 Aug 2013 writing and seasoned professionals dedicated to providing the guidance, support and opportunities for high 2 George W. Bush receives stent for blocked school girls to develop their creative, independent voices, and write their way to a better future. Over the heart artery past 15 years, more than 4,500 marginalized teen girls have benefited from the GWN community. Girls 3:49pm EDT Write Now has built a record of achievement and innovation recognized twice by the White House, by the 3 U.S. tells citizens in Yemen to leave New York Times, and Youth, I.N.C., and evidenced by the hundreds of Scholastic Art & Writing Awards immediately their girls have earned. GWN sends 100 percent of its seniors on to college—bringing with them portfolios, | awards, scholarships, new skills and a sense of confidence. 1:21pm EDT Contact: Exclusive: Japan nuclear body says 4 radioactive water at Fukushima an 'emergency' Jessica Abell | PR Manager, Siegel+Gale 05 Aug 2013 [email protected] Iran's leader reaches out to U.S., vows to 212.453.0580 5 resolve nuclear row 3:30pm EDT SOURCE Siegel+Gale

More From Reuters From Around the Web DISCUSSED GM fires several employees after Mrs. Obama Discovers Family of White 255 Exclusive: U.S. directs agents to probe into Tavera recall | Jul. 26 Ancestors Ancestry.com cover up program used to investigate Americans Panama uncovers fighter jet engines Why You Should Max Out Your from seized North Korea… | Jul. 30 Retirement Accounts Betterment 229 Snowden leaves Moscow airport, TREASURIES­U.S. bond prices slip on No more Social Security at 62? gets refugee status in Russia services data before… | Aug. 05 Bankrate.com Probe opened as Air India Boeing 10 Best Blue Chip Stocks to Buy Now Kiplinger Dreamliner oven overheats… | Jul. 26 132 Threat to U.S. embassies appears al Qaeda­linked: lawmaker Chili's waitress fired for posting pic of California city becomes first to adopt three cops to… Daily Dot eminent domain plan | Jul. 30

[?] SPONSORED LINKS Videos From Reuters

Features: ATK & IYNO Focus groups, product Swiss "Jetman" flies along Clooney crushes Loeb in Amateur video captures Advisors Outlining New feedback, ad testing B­17 aircraft latest diatribe despair, confusion after… Tools for ETO and much more. Manufacturers. Recommended by Sponsored Content Ads by Marchex www.reuters.com/article/2013/06/11/siegel-gale-nonprofit-idUSnPNNY28463+1e0+PRN20130611 2/4