CIVIC CROWDFUNDING of Comune di Milano Lucia Scopelliti – Head of Economic Planning Unit March 14th, 2017  Department for Urban economy and Labour www.milanosmartcity.org [email protected] The initiative of the civic crowdfunding

The City of Milan is the first municipality in Italy that promoted a crowdfunding platform dedicated to projects with high social impact in the city.

A new way for a Public Administration to fund projects of public and social interest and at the same time engage citizenship that can directly support projects. The steps towards the crowdfunding

The initiative was possible thanks to the collaboration between two departments within the Municipality: • Labour Policies, Economic Development and Commerce • Social Policies, Rights and Health

THE STRATEGIC THE MEASURES SYNERGIC FRAMEWORK PROJECTS

Milano Smart City Deliberation of the city Support for start-ups Guidelines council «Guidelines for and companies that maj 2014 the experimentation of make social innovation crowdfunding actions» (FabriQ, Speed Me Up; Fare “Milano è IN”. dec 2014 Impresa digitale, Start Milano, Alimenta2Talent; Risorse in Innovation and Periferia, Tira su la cler, and Inclusion Deliberation of the city incentives to FabLab and co- feb 2015 council, approving the working places) guideline document Welfare’s Development «Welfare di tutti» “Milano sharing city” project from plan of the City of Milan dec 2014 2012- 2014 Fondazione Cariplo sept 2012 maj 2015 The OBJECTIVES

 To experiment innovative ways to finance projects of public interest;

 To encourage the pooling of public and private resources;

 To support projects with high social impact on the Milan’s territory, with possible effects on the metropolitan dimension;

 To support alternative means of access to credit and, indirectly, to provide a lever for economic development;

contribute to the spread of new fundraising models for the Third Sector ;

 To promote a direct intervention of citizens in decisions to be taken by Public Administration; The first phase: call for platforms

Call – contract notice for a civic crowdfunding service sponsored by the City of Milan. Closed on September 10, 2015 Allocation of 30 thousand € in total for a 18 months trial period

We received 5 proposals 2 operators excluded from the competition for formal shortcomings; 3 operators admitted to the selection:

FolkFunding S.r.l – platform Produzioni dal basso

Anteprima S.r.l – platform Eppela

Let’s Donation S.r.l First phase: results

• Anteprima S.r.l. won the selection for hosting the crowdfunding service • Platform EPPELA hosts the projects and supports the activities of communication and promotion of the projects

We decided not to open “our” platform in order to save resources and to access to the big network of users that already is active on Eppela (450.000 monthly users_ 2015)

SECOND PHASE: the tender notice for associations, entreprises and others

Announcement for selection of innovative projects with high social impact to be funded by crowdfunding Closed January 2016

Allocation of 400 thousand € in total Areas of interest defined by the City of Milan

1 The creation of a city without tangible and intangible barriers.

2 The introductions of technological innovations for urban connectivity.

Ways of (citizens and enterprises) to enhance 3 reducing the digital divide the possibilities of economic growth and development by using ICT.

Innovative projects to better 4 promote information about mobility and cultural activities to improve the quality of life of each citizen and improve social inclusion Innovation of and moves to improve the work-family life 5 care services balance so as to use resources more collectively;

6 Development of social and community networks to realize initiatives of sharing, reciprocity and collaboration. Second phase: the steps

April 2016 CALL open to for profit, no profit organizations, volunteers associations …

SELECTION When the call closed, 53 projects were received. 22 were selected based on following criteria:  innovation,  economic sustainability,  impact,  adaptability of the project to the online campaign April 29 - June 18, 2016 ON THE PLATFORM We decided to publish projects June 13 - August 2, 2016 September 15 - November 3, 2016 selected in four different slot (50 days), in order to give October 31 - December 19, 2016 them more visibility. 18 projects to go on the platform

THE GOAL The project needed to collect donations for more than 50% of the total budget amount. If this target is reached, the City of Milan donates the other 50% of the total budget amount

“All or Nothing” method Final results

• 53 projects received • 22 projects selected • 18 projects on the platform (4 withdrawn before going on the platform) • 16 projects funded and 2 failed • 88,8% of the projects were funded • Eppela reports that the index of success of projects on their platform is usually around 60% Money raised on the platform

Up to 50,000 euro for each project. Total budget at disposal: 400,000 euro Some of the projects that reached the goal:

COSTRUIRE L'IMPROVVISO («Setting up suddendly») Setting up a public space of aggregation in the farmstead Cascina Torrette. The envisaged interventions concern three conceptual areas: 1) green, 2) ICT and 3) community development. MARE SRL Objective of the project is to give back the city a space that is IMPRESA SOCIALE open to the public and encourages events of gathering and connection among citizens Project Budget: € 28.638 Collected through donations: € 14.975 GALLAB («Lab for Gallaratese neighbourhood») Creation of a “neighbourhood’s FabLab” through the renovation of a space in the Gallaratese Neighbourhood; the place will become a NON RISERVATO APS hub for locals for designing, sharing and exchange. Project Budget: € 50.000 Collected through donations: € 25.225

SICUREZZA D'ARGENTO («Silver Safety») Planning of a service that will ensure the safety of the elderly living alone in their homes, supporting their families with non- PUNTO SERVICE invasive systems and through the support of qualified operators. Project Budget: € 44.000 Collected through donations: € 22.765 Some of the projects that reached the goal:

CHILD EXPLORER Realization of a service for the protection of children within the city, through a device consisting of an App, a smartwatch and a ENBELIVE SRL pervasive game to make children protagonists of their welfare. Project Budget: € 10.000 Project Budget: € 5.255

FACCIAMO LA FESTA ALLA MAFIA («Let’s celebrate, against the mafia») Project based on the reuse of Casa Chiaravalle, a space formerly CONSORZIO SIS used by criminals for their practices and therefore confiscated by the State. The aim is to bring the space to its dimension of ““usual urbanity» («urbanità consueta”), enabling the local community to regain its possession. Project Budget: € 98.000 Project Budget: € 49.316 Synthesys of the achieved results

• The total raised by the four crowdfunding campaigns € 333.136 • The contribution from Comune di Milano € 323.413 • The potential investment in the territory € 656.549 • The project that has collected the largest amount of donations is "CINEWALL" project with € 50.147; • The highest donation was collected from the «Il cantiere dell’Ortica» project, with € 6.000; • The total number of donors is 1.308

Direzione Economia Urbana e Lavoro Direzione di Progetto Innovazione economica e Sostegno all’impresa GRAZIE!

CONTACTS: [email protected]