Creative Cluster URBACT II - Final conference Obidos, June 9, 2011
Terni strategy incubating a local creative ecosystem by Paola Amato (EU funded and international projects) Giorgio Armillei (Unit for the City Strategic Plan)
Ternis’ Round the Clock event – 2011 - Photo by Matteo Brancali
Council of Terni - Directorate General in collaboration with the Project Unit for Creative Districts Terni at the cross-road of the overall dynamics of central Italy
TERNI
TERNI ROME City of Terni • Umbria Region (Perugia, capital city); Total population: -140.000 inhabitants about 850.000 inhab; 70% of Umbria’s areas are classified as intermediate rural areas - Surface: 211,90 Km2 and only 30% and mountain Port of - Urban density: 532/km2 areas; CIVITAVECCHIA • Famous cities within the Region: Assisi, Gubbio, ROME Orvieto, Spoleto, Perugia. • 2 main provinces and 2 major cities: Terni and Perugia. Extremely diffuse urbanisation with extensive green and forestry areas, beautiful sceneries; urban centres developed around old medieval Source (top right): Terni’s Territorial Strategic Plan (2010-2019) cores still well preserved; • 90% of the Umbria’s 92 local communities have a – Overview of the main transport, communication population of 3000 to 20.000 inhab. infrastructures and European corridors. In the scheme Terni is placed in the inter-cross and is part of the dynamics of “Central Italy” , an area with not legal boudary grouping Lazio, Marches, Tuscany and Emilia Romagna. Its Sorce (top left): dynamics is largely affected by the capital city, Rome. - Disegno StrategicoTerritoriale by the Region Umbria (2010); - OP ERDF 2007-2013 . Region Umbria
Terni – Overall dynamics and territorial characteristics Comune di Terni LEGACY OF THE PAST: Strength of tomorrow
LEGACY OF THE PAST
STREGTH OF TODAY AND TOMORROW
Images from Terni’s SPA in the late 1800s. Marmore’s waterfall Industries of national strategic importnace located along the Nera River The tallest artificial falls in Europe and today Italy’s 6th tourist attraction
Galleto’s Hydroplant built in the 1800s. The area housed the old electrochemical Terni’s main centre massively bombed in WW2 remained largely blighted and scarred up to early 1990s plants Terni’s main central space
Terni : legacy of the past,stregth for tomorrow Comune di Terni LEGACY OF THE PAST, Strength of tomorrow
INDUSTRIAL DECLINE:
Terni maintains one of the • oldest and rich asset of industrial archeology both in the city centre and along the River Nera and Marmore Waterfall. This last trajectory was hugely exploited by the Romans and by the Papal State .In mid 1800s it housed industrial activities of national strategic importance (Steel, Hydroplants, electric plants, chemical factories);
Up until late 1990s the city • still borne scars from the WW2 bombing affecting central areas with “ghost districts” and “urban voids”;
Terni : legacy of the past, strength for tomorrow Comune di Terni Reconverting and diversifying urban functions.. rethinking the future of the city 1990s URBAN REGENERATION AND TERNI INDUSTRIAL ARCHEOLOGY
• Acquisition of industrial dismissed areas and old industrial archeological sites. • Experiments of complex urban sustainable plans and regeneration programmes. • Favoring PPP such as project financing, paving the way for Jessica
Transformation and Leasure and professional spots along the river Nera investments along River Nera The CMM audiovisual&digital centre and Marmore waterfalls
An exhibition hall of the new museums
Urban renovation The CAOS Multiculture Centre and new culture attractors
Papigno’s film sets
The new Multimedia library
A new city centre
Terni : Reconverting and diversifying urban functions Comune di Terni Main Culture urban divers
• Major experiments driven by huge public (ERDF, National bids, regional and Council’s sources), and PPP investments in urban regeneration and restoration were carried out.
Among the main projects • Multimedia and digital centre (CMM and Mr Rambaldi’s school of film animation); • Multi-culture centre (CAOS); • Multimedia Library (BCT) Centre of Social Integration Activities; • High Education and Resarch Centres in advanced studies (innovative materials, nano-technology; stem cell research); • Papigno film set (Benigni’s awarded “La Vita è Bella”); • Innovative Urban regeneration Plans of the areas along River Nera;
Terni : main culture drivers Comune di Terni The 3 major pillars of Terni’s policies and investments in the field of culture
• Late 1980s (project idea) mid 1990s – early 2000 (realization)
Multimedia library
Creative enterprises public library based on the concept of idea store (multimedia, audiovisual- Life Long Learning CMM, Papigno) Edutainment- Promotion of reading (all ages esp. preschool)
CAOS + new museums focused on performing arts (contemporary performance) Education and labs
Terni : main pillars of culture development Comune di Terni Multimedia Library
CAOS
OP RDF – Priority: Sustainable urban construction 7.5 Mil Euros + 3.5 Council funds Città Giardino Culture 2.2 Mil Euros Restoration and urban redesign (including Wi-Fi) Multimedia and audiovisual centre-CMM
Mr Rambaldi’s animation lab
Terni : CMM Comune di Terni Papigno Filming set
Terni : Papigno’s filiming set Comune di Terni Multimedia Library - Edutainment
Terni –Multimedia Library Comune di Terni Multimedia Library
Terni –Multimedia Library Comune di Terni The CAOS today
The CAOS is the city’s lively multiculture centre where once was an old chemical industry dated back to the Papal state in late 1700s. It was completely restored by the Council now housing a museum, permanent exhibistion halls, a theatre, cafe and other amenities. CAOS holds annually and on a regual basis a host of cultural events ranging fron debates, conferences, didactic labs and eminet exhibition the likes of dedicated to “Piermatteo of Amelia” (Author of the lost paining of the Cappella Sistina). A major event attracting theatre lovers and artists from all over Europe and beyond is the Esterni Festival: focused primary on avant guard theater such event has run for many years. CAOS is run by a private company , whose activity was also cited as a best practice by a recent position paper (2009) produced in the framework of the structural dialogue within the “Access to Culture” platform established by the European Commission – DG Culture
Terni – Overall dynamics and territorial characteristics Comune di Terni Another…. CAOS
Terni –CAOS Comune di Terni The experiments of culture districts
Culture Districts – Paving the way to the Città Giardino experiment
• Culture District is a general approach and a a linchpin action area of the Council’s strategic Plan (2012-2020), a document aimed to better engage local politicians and decision makers as well as the Councils' overall organisation and all stakeholders to share a new vision of the city;
• Culture District approach aims at capitalising on culture as a main driver of development and at creating durable growth;
• Borne out of the lesson learned and potential of the City’s past experimenting in PPP (See EIB JESSICA Report for Italy) especially in the field of urban regeneration;
• Placing at the centre tow major culture “drivers”: CAOS Multiculture Centre and the Council’s multimedia library (BTC) both vibrant poles of the city culture dynamism and attractors for the city’s youth;
• It stretches from the Città Giardino District to part of the city centre;
• It is a bottom up approach that involves the CAOS’s
Terni – The Strategic plan and the città Giardino experiment Comune di Terni Città Giardino-Creative Quarter
Lines of action • Urban negotiating schemes; • New management schemes for public spaces and buildings; • Regional incentives on creative enterprises (OP ERDF); • Free WI-FI access and web 2.0 services (aimed at creative enterprises); • Communication • Increase synergies among cultural assets (CAOS, Multimedia Library); • Favoring partnership and collaboration with local associations (Group of Young Architect), enterprises (CAOS), University
Terni –Main lines of action Comune di Terni ORDER OF THE CAOS…..
Objective tree - Città Giardino
Cultural and physical regeneration of the district Out
Generated value Regenerated Increased small chain and growth Increase young Buildings retailing by CAOS residents and public specialist shops/ as a long spaces commercial services term driver
Increased in quality More job offer Easier access Public subsiding Regeneration plan Adequate Festivals and events products/services /prospect to bank credit or funding in place maintenance attracting external not offered by in the district demand large retailers and investments New culture Political High Create new Public Funding Consensus Increased Shared opinion by Out cost of traditional attractive enterprises awareness (private/public) (public private competences decision makers maintenance Regenerationnegotiation) strategy strategy Alternatives solutions Interest on the part Awareness Deployed specialist and public of local and on the problem training participation extra-regional communities
Strong and effective Higher in the promotion strategy agenda and stakeholder of local politicians analysis
Increased services for artists to promote diversified events
Terni – The order of the CAOS Comune di Terni The Città Giardino - Think Town Terni and FestArch Lab by Abitare
1st and 2nd Festivals of Architecture (Oct. 2010-June 2011) Displacing architecture works, activating participatory labs with local residents and interesting debates/conference with eminent experts also from other European countries. The event was promoted by Terni’s section of the National Association of Young
TEMPORARY ARCHITECTURE > 2A+P/A (ITA) How meet in town...
Terni – Group of Young Architects in Terni (GATR) Comune di Terni What we found useful in Creative Clusters
• Creative Clusters has proved an interesting lab for medium and small cities trying to strive models of city development based on culture industry
• The base line analysis and the systematic coordination of results produced by project leader of Creative Clusters in particular have proved a valuable and powerful logical frame that might also set into the right perspective both potential or limits of (Terni) Council’s action since success of development depends on variable factors often in control of diversified decision making levels. Obrigado (PT) Köszönöm (HU) Thank you (EN) Grazie (IT) Kiitos (FI) Mulţumiri (RO) Gracias (ES) ありがとうございました (JP)
(Arigatou-gozaimashita)
Comune di Terni , Direzione Generale, Ufficio Progetti Europei ed Internazionali