Invest in Florence
Total Page:16
File Type:pdf, Size:1020Kb
INVEST IN FLORENCE The information regarding the areas of Urban Transformation in the fles are derived from the actual City Urban Plan dated 2.04.2020; some fles provide, as an example, a few graphic works of project planning also previous to the approval of the Urban Plan. Florence in movement Livable Florence TRAMWAY CITY BUSES E-MOBILITY Lines 1, 2, 3 fully operational (T1 e T2) Last generation fleet Line 4 and extension of line 2 Sesto Fiorentino in planning (average 5 years) 1/1,000 Investments: 1.35 billion for tramlines electric recharge spot per inhabitants AIRPORT CAR & BIKE SHARING Investments: 420 mln on Florence airport 4 operatoes 520 mln on Tuscany airports 100 Expected passengers increase: +73% 600 (within 2020) Expected new jobs: 4,000 cars (220 electric) taxi (10% of the fleet) 1 operator HIGH SPEED TRAINS Florence > Milan 1h40 4,000 8 bikes (free flow) super fast recharge Florence > Rome 1h30 (6 for the e-taxi fleet) Green Florence Florence at the top ATTRACTION 400,000sqm 23 2° 2° Pedestrian areas Free cold sparkling in Italian smart cities in Italy2Invest water dispenser (ICity Rate) (Nomisma) ICT 1° sqm 54% 20.69 Agenda Digitale 2019 in Italian Recycled waste Green areas (Osservatorio Agenda Digitale 2019 digital transformation cities per inhabitant Politecnico di Milano) (ICityrank 2019) 65 -35% TOURISM 1° 2° Waste separation area (European target: in European city destination destination in Italy -40% by 2030) (Travel Leisure World’s (Trip Advisor) Best Awards 2019) Florence world city Managing Florence UNESCO SITES (within 150 km) 15 SCCR 3,754 Smart City Control Room Traffic lights (multilevel governance) TOURIST SITES 395 88 37 32,000 2,260 sights and landmarks museums art galleries Led lighting Hotspots (within 2019) MAIN INTERNATIONAL EVENTS 8 10 1,100 280km great events festivals Video cameras Optical fibre Florence zero volume URBAN PLAN 2015 - 2020 REQUALIFICATION AND RELOCATION 800,000 smq Accomplished over 50% (within June 2020) Adaptable designations Rewards in case of demolition and relocation INVESTMENTS 750 MILLIONS EURO NEW JOBS 7,500 NEW URBAN PLAN IN PROGRESS NEW TRANSFORMABLE AREAS CERTAIN RULES CERTAIN OF TIMES Florence, city of opportunities INVEST IN FLORENCE MAIN AREAS OF URBAN RENOVATION Florence, city of opportunities VIVARELLI COLONNA LOCATION Via Ghibellina 0001 ITALY FLORENCE AERIAL VIEW Milan Q5 Florence Q2 Rome Q4 Q1 location Q3 Arno river Q neighborhoods old town centre territorial boundary DESCRIPTION GROSS The complex consists of the Vivarelli - Colonna palace with an USABLE 4.400 adjoining garden, and another adjacent building connected to the AREA smq main one. The main facade with the entrance is on Via Ghibellina, with a facade that is characterised by various elements of value. The heart of the complex is, however, an Italian garden, which END USED ALLOWED is overlooked by all the buildings, decorated with a circular fountain, in line with the colonnade on the ground floor, and a residential wall fountain. On the ground floor there is a spacious entrance which is characterised and embellished by a big staircase, a double colonnade is also located at the entrance looking into the retail garden; the rooms on the first floor of the building are completely frescoed. The building is in excellent condition, and for location office 4.400 and characteristics of intrinsic merit, lends itself to being used as the headquarters office of high representatives. It should be tourism stressed the presence of a driveway and some parking spaces. industrial SITE AREA 3.600 mq EXISTING USABLE SURFACE 4.400 mq COSTRUCTION YEAR 1500 ACCESS In the heart of the historical centre of Florence, just a few minutes from the Santa Maria Novella railway station, near the Avenues of the Ring Road and the underground parking of S. Ambrogio and Beccaria PROPERTY private pubblic TYPE OF INTERVENTION Restoration Renovation 1) The front entrance on Via Ghibellina Demolition and Reconstruction KEY OPPORTUNITIES Centrally located, highly accessible Property of great value, with frescoes and architectural details Interior Italian garden in excellent condition Distribution system already adapted to the intended use Direct intervention RESTRICTIONS Maintaining of existing green spaces Building identified as “Cultural Asset” 2) Many of the inside rooms are frescoed FEASIBILITY F1 F2 F3 F4 Geologic hazard Hydraulic hazard Seismic hazard F1: With no particular restrictions F2: With normal restrictions F3: Conditioned F4: Limited CONTACT OFFICE City Manager Department - Municipality of Florence Arch. Simona Viliani Piazza S. Croce, 1 50122 Firenze Tel. +39 055 2767647 3) Floor plan of Ground Floor, which shows the standard con guration of the Italian [email protected] garden and driveway REVIEW DATE 02/04/2020 MAIN AREAS OF URBAN RENOVATION Florence, city of opportunities LE GUALCHIERE LOCATION via di Rosano, Bagno a Ripoli 0006 ITALY FLORENCE AERIAL VIEW Milan Q5 Florence Q2 Rome Q4 Q1 location Q3 Arno river Q neighborhoods old town centre territorial boundary DESCRIPTION In the Middle Ages the mills were at the base of the complex system GROSS of production and, therefore, trade and economic development. In USABLE 3.300 the city of Florence, its surroundings and other cities of Tuscany, AREA smq there were many. One of the most important systems of fulling mills, built in the mid-fourteenth century, is Remole, located beside the River Arno, in correspondence to the Sieci village. END USED ALLOWED The whole complex of hydraulic structures remained substantially unchanged. Owned by the Albizzi, Rucellai and Valori families, in 1541 the residential Remole building was purchased by the Wool Guild, who ran the activities of the fulling mills until 1728, when, following its retail suppression, the plants became part of the assets of Santa Maria del Fiore. In the Napoleonic period the fulling of Remole was taken over by office the Florence Chamber of Commerce, and it is currently owned by the City of Florence although rising in the territory of Bagno tourism a Ripoli. The Gualchiera (the building facing the river Arno) has a consistency of about 1,700 square meters of gross floor area, the parallel building has a residential destination and a consistency of industrial about 1,600 square meters of gross floor area. SITE AREA 46.400 mq EXISTING USABLE SURFACE 3.300 mq COSTRUCTION YEAR 1425 ACCESS 20 minutes driving from Firenze Sud highway tollbooth PROPERTY private public TYPE OF INTERVENTION Restoration Building Renovation 1) View of the complex Demolition and Reconstruction KEY OPPORTUNITIES Monumental archaeological real estate settlement Strategic location in a naturalistic value context Participation in the restoration and management of a high cultural value complex RESTRICTIONS Implementation Plan with the Convention with the Municipal Administration and Business Plan Construction of a multipurpose facility for the promotion 2) Partial view of one of the towers of the territory Assigned mission: promoting the Arno river and its banks Allocation of parking lots according to the destinations being received in the real estate complex DANGERS F1 F2 F3 F4 Geologic hazard Hydraulic hazard Seismic hazard F1: With no particular restrictions F2: With normal restrictions F3: Conditioned F4: Limited CONTACT OFFICE City Manager Department - Municipality of Florence Arch. Simona Viliani Piazza S. Croce, 1 50122 Firenze Tel. +39 055 2767647 3) View of the village [email protected] REVIEW DATE 02/04/202026/05/2020 MAIN AREAS OF URBAN RENOVATION Florence, city of opportunities ROMANA LOCATION via Romana, 105r 0009 ITALY FLORENCE AERIAL VIEW Milan Q5 Florence Q2 Rome Q4 Q1 location Q3 Arno river Q neighborhoods old town centre territorial boundary DESCRIPTION GROSS Located in the Historical Centre of Florence (Unesco World Heritage USABLE 2.070 Site since 1982) borders on the east side with the Boboli Gardens. AREA smq The area consists of a building along via Romana which includes the gate and the driveway and another more recent building inside the END USED ALLOWED courtyard, which was built in 1961 demolishing a former structure. This new building according to the Urban Plan could be demolished residential and rebuilt following certain prescriptions. The two buildings, which develop mainly on the ground floor, retail somethimes have an underground floor too and in that case also a slightly raised ground floor above it. office From 1948 until june 2016 the location was used by Cereria Strozzi for the industrial production of wax candles, then for the production tourism of cloth discs for polishing machines recycling military uniforms industrial coming from Italy or the USA. 2.070 SITE AREA 2.865 mq EXISTING USABLE SURFACE 2.070 mq COSTRUCTION YEAR 1961 ACCESS 5 km away from A1 highway access Firenze Impruneta and from freeway 3 Firenze Siena. Next to Porta Romana, hub of the main traffic stream along the city boulevards. PROPERTY private public TYPE OF INTERVENTION Restoration Renovation 1) View of the inner courtyard before the 1961 renovation Demolition and Reconstruction KEY OPPORTUNITIES Prestigious location in the historical centre Fiseable huge architectural renovation RESTRICTIONS The project requires special attention due to the landscape’s particular value Archeological restrinction 2) View of the actual inner courtyard FEASIBILITY F1 F2 F3 F4 Geologic hazard Hydraulic hazard Seismic hazard F1: With no particular restrictions F2: With normal restrictions F3: Conditioned F4: Limited CONTACT OFFICE City Manager Department - Municipality of Florence Arch. Simona Viliani Piazza S. Croce, 1 50122 Firenze Tel. +39 055 2767647 3) View of the entrance gate on Romana street [email protected] REVIEW DATE 02/04/2020 MAIN AREAS OF URBAN RENOVATION Florence, city of opportunities BARACCA - VECCHI LOCATION via Baracca, 134 0010 ITALY FLORENCE AERIAL VIEW Milan Q5 Florence Q2 Rome Q4 Q1 location Q3 Arno river Q neighborhoods old town centre territorial boundary DESCRIPTION GROSS Built between 1960 and 1962 according to a project by architect USABLE 2.460 Piero Grassi, which was presented by the owners of the area: AREA smq S.A.C.E.T.