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BIO BLOCK 1 PRESENTATIONBILBAO-BIZKAIA OF ACTION BILBAO GROUP / BISCAY - CONECTIVIDAD / BASQUE COUNTRY AEREA 2
Bilbao, a world benchmark in urban transformation, bringing in 1,615,918 visitors and expectations of growth in events, tourism, business and investment.
Come fly with us. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 3 Bilbao Airport Route Development Committee
Driving air connectivity It acts as go-between for the airlines and in the city various authorities in the Basque Country of Bilbao to assist with growth or implementation. and the province of MEMBERS: Basque Government, Biscay. Biscay Provincial Council, Bilbao Town Hall, Aena-Bilbao Airport and Bilbao Air, along with the Chamber of Commerce. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 4 PRESENTATION
Block 1 Bilbao / Biscay / Basque Country. European Atlantic Axis hub Tourist destination with a prestigious brand Record number of visitors Intense “MICE” activity Visitor profile in Biscay Covid-19: Rules and procedures in Bilbao Biscay European competitive region Excellent external and internal connectivity Bilbao Port BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 5 Strategic central location on the European Atlantic
Bilbao is the capital of Biscay province, its largest city, and the Basque Country’s economic and financial hub.
2 Pentagon 1,152,651 2,217 km most densely populated area people of Basque Country
Biscay live in the province of Biscay
Milan
BILBAO Basque
Country Barcelona €33,896 Madrid 2,188,017 PIB per cápita 2019. Well above the figure for the State as a whole, Lisbon people similar to that of Europe’s fully industrialised more than 52% of the population of Biscay regions, and also above the EU-28 average. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 6 Tourist destination with a prestigious brand Spain’s most The Bilbao brand has a huge transparent capacity to draw in visitors. city in 2008, 2009, 2011, 2012, Guggenheim Museum Bilbao is a 2014 and 2017, world icon, one of the 20th century’s according to major architectural creations. Transparency International. Worldwide example of urban regeneration. Best European City 2018 8th economic Guggenheim Museum Bilbao and human development index (UN). 1,170,669 visitors in 2019 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 7 Congresses and events with an international projection
Bilbao-Biscay has hosted outstanding international events including ‘The World’s 50 Best Restaurants’, the MTV Music Awards ceremony, and the Challenge Cup and the Rugby Champions Cup. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 8 Unesco World Heritage sites
The Santimamiñe Cave, testimony to the earliest human art
The Bizkaia The Way of St. Transporter James - Northern Bridge, one of the route, a pilgrim most outstanding route with examples of metal outstanding natural architecture from and historical the Industrial heritage Revolution BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 9 Avant-garde cuisine, with real appeal Azurmendi***/ Eneko*/ Eneko Bilbao*/ A province that is Andra Mari*/ Boroa*/ home to Michelin Etxanobe Atelier*/ stars, delicious Etxebarri*/ Mina*/ pintxos (small bites), Nerua Guggenheim*/ typical diches and Zortziko*/ Ola Martín outstanding wines Berasategui*/ Zarate* such as Txakoli.
14 Michelin stars. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 10 Record number of visitors
Numbers of visitors for leisure and business purposes have risen steadily in recent years. 3,800,000 people visited Euskadi in 2019, an increase of 3.2% compared to the previous year. A total of 7,978,593 overnight stays were recorded in the Basque Country last year, up by 3.8% against 2018.
Euskadi 3,800,000 visitors in 2019 increase of 3.2% compared to 2018 7,978,593 overnight stays in 2019 up by 3.8% against 2018 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 11 Biscay
One out of every two visitors to the Basque Country passes through Biscay. The foreign market increased significantly in the course of the year. 41% Visitors, foreign Main foreign market source markets 2019 (%)
Biscay Portugal Belgium America Rest of Europe 1 Italy 1,615,918 1 59% 1 Rest of EU Rest of the world visitors in 2019 Visitors, state market Up by 6% against 2018 up by 3.9% against 2018 1 UK 1 11 France Germany 3,194,427 Source: ETR Survey by Eustat. In-house.. 2019 overnight stays in 2019 increase of 2.6% compared to 2018 1.98
Source: ETR Survey 2019 Eustat. In-house. by Average length of stay BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 12 Evolución ascendente de visitantes Visitors Overnight Trend in year total state total foreign total state total foreign registration 2009 685,529 301,708 1,187,803 594,193 3,500,000 at hotels 2010 748,129 349,911 1,358,126 674,152 3,000,000
2011 801,579 377,744 1,450,624 737,707 2,500,000 2012 774,650 399,977 1,434,623 783,117 2,000,000 2013 733,413 411,641 1,335,785 779,990 1,500,000 2014 720,635 420,197 1,372,787 816,139 1,000,000 2015 784,840 464,371 1,483,307 887,216 2016 842,140 499,580 1,604,000 970,955 500,000
2017 851,184 563,276 1,593,099 1,100,795 0 2018 865,589 597,752 1,664,326 1,193,484 2011 2017 2012 2015 2013 2019 2016 2018 2014 2010 2019 888,992 629,169 1,193,484 1,242,323 2009 Var. (%) +29.68% +108.54% +0.48% +109.08% +70% Source: ETR Survey by Eustat. In-house. 2019 Source: ETR Survey by Eustat. In-house. 2019 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 13 Bilbao
Bilbao’s attractiveness has grown exponentially in recent years. Inbound travellers exceeded a million people in 2019. That was also the case for overnight stays, which rose from 1,746,276 to 1,977,943 over a 2-year period, according to Bizkaia Tourist Observatory data.
A city with a Bilbao turning point and projection reflected in the 1,022,113 Guggenheim visitors in 2019 Museum Bilbao. up by 90,000 against 2018 1,977,943 overnights in 2019 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 14 Hotels and accommodation
The range of hotels and accommodation in Bilbao Bizkaia has grown exponentially in the last decade in parallel to its tourist appeal, and totalled 398 establishments and 18,312 places in 2019, 13,248 of which are in the Bilbao metropolitan area. 895 new places by the end of 2021 with the opening of 6 new hotel establishments.
Bilbao
6 new hotel 13,248 places in 2019 establishments by the end of 2021. Bizkaia 18,312 398 places in 2019 establishments BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 15 Favourable seasonality
Inbound of tourists
200.000
175.000
150.000
125.000
100.000 Total
75.000 State
50.000
25.000 Foreign
0 July May June April March August January October February December November September
Source: Eustat 2020. Estacionalidad de la demanda en establecimientos hoteleros 2019. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 16 Intense “MICE” activity
Bilbao- Biscay also has a full history of MICE activity (Meetings, Incentives, Conventions and Exhibitions).
1,406 Bilbao 643 763 organised by organised Exhibition businesses by associations Centre is another venue for mega-events. 729 378 299 regional state international
In relation to Culture, Events in 2019 Events Source: Convention Bureau 78.02% Economics and Medicine BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 17 Visitor profile in Biscay
Due to the country’s Source: In-house. 2019 94,300 proximity, most foreigners visiting Biscay are still French, 70,027 and 94,300 tourists 62,322 were registered in 2019. 53,005 52,939
100% of US visitors 47,790 arrive in the Basque
One of the major Country by air, and the 29,221 airport is also used en indicators for masse by almost 90% Bilbao- Biscay as a of German and British tourist destination tourists. UK Italy is the extent to USA France Benelux Germany F F which most visitors Nordic C. recommend it (9.05). 663.1€ average spending per stay. Average spending by foreign visitors was substantially higher at 791.90 euros.
Source: ETR Survey by Eustat. In-house. 2019 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 18 New tourist profiles /Covid-19
Rural Tourism-Slow Tourism Experiencing the destination at your leisure, an alternative to mass tourism. In a sustainable and environmentally friendly way. Preference for agritourism and rural hotels. The coming of Covid-19 Nature Tourism has change Searching for wellbeing, feeling of freedom and outdoor experiences where it is often easy to the tourist respect safety distances. Tourism closely linked to profiles. the family segment.
Adventure Tourism Linked to mental and physical health, aspects that have become more important when it comes to travelling during the pandemic. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 19 In pursuit of natural landscapes A universe Armañón, Urkiola and Gorbeia where you can are the province’s three natural reconnect with parks, beautiful landscapes with nature and spectacular waterfalls, peaks rising which also offers up over 1,000 m high and unique a wealth of geological formations. adventure and leisure activities.
The Urdaibai Biosphere Reserve, an exceptional natural enclave stretching over more than 22,000 ha. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 20 Rural tourism on the rise
Biscay 51,873 2019 agritourism Euskadi inbound travellers 133,123 2019 agritourism 402 overnight stays Rural houses Basque Country
ETR (Residents Travel Survey) Data
122 rural accommodation units 32 Rural tourist apartments in the 1,237 Basque Country
places ObservatoryBizkaia Tourist Basque Government BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 21 Covid-19: Rules and procedures in Bilbao Biscay The Basque Country is in the “New Normality” stage. Check here the general situation update, recommendations and measures taken by the Basque Government.
112 is the emergency 900203050 is the telephone number for urgent number of the Health Euskadi has an cases. Council for issues relating to autonomous the Covid-19 pandemic. health service Regulations of the health authorities against COVID-19 responsible for public health Compulsory The use of a facemask in outdoor spaces and control. in indoor spaces for public use regardless of the interpersonal distance.
Recommended Hand washing whenever Keeping a safe distance objects or contact of at least 2 metres from surfaces are touched. other people.
Using electronic paying methods, such as debit or credit cards. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 22 A flagship health system
Bilbao Bizkaia has an extensive healthcare structure that ensures its citizens and visitors alike can access first-rate medical services. The The Basque Osakidetza (Basque Health Service) Country is among 36 network is complemented with a hospitals wide offer of top-tier hospitals and the European clinics. regions whose public health The Basque Country is among the systems are best European regions whose public health systems are best funded. funded. The public health budget per capita 7,010 (€1,731) is 30.3% higher than the beds Spanish state average and places the Basque Country at the top of the
GV 2019 Autonomous Communities. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 23 European competitive region
Basque industry accounts for 24.6% of GDP, and its main features are efficiency, quality, technical excellence and its Investment in commitment to . R+ beyond the internationalisation EU average. It is a region brimming over with talent. It has renowned R+D centres working side by side with the authorities to implement With only 4.7% of the population of Spain, new production processes, enhance current processes and exports (chiefly to deploy Industry 4.0. France and Germany) account for almost 9% of the total figure for
Fuente:the SPRI Spanish state. The Basque Source: SPRI Country’s 23.5% GDP per-capita GDP Basque industry outstrips the EU-28 average by 19%, with a productivity ratio of 124%.
Source: ETR Survey by Eustat. In-house. 2019 BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 24 Head office of leading multinationals
Companies based in the Basque Country lead the way in fiercely competitive sectors such as energy, aeronautical construction and rail infrastructures, bioscience, automotive, machine tools and shipping, among others. Companies with a strong international presence, generating a significant flow of business travellers.
€613,950,000 foreign investment 136 business projects 2014-2019
Source: SPRI
Source: In-house. BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 25 Excellent external and internal connectivity
Bilbao is a global interconnected city thanks to its airport, northern Spain’s largest, a modern port, an extensive modern road network, and a local rail service to most Basque towns. The public transport system has a metro, trains, trams and buses. The dimensions of the territory and Bilbao’s close proximity to major infrastructures make connections and transfers fast and simple. 12 km cruise terminal in Getxo 16.6 km Bilbao goods harbour
12 km airport BILBAO 91,000,000 Metro Bilbao passengers in 2019
Source: Metro Bilbao Source: Metro 1.84% more than the previous year BLOCK 1 PRESENTATION OF BILBAO / BISCAY / BASQUE COUNTRY 26 Bilbao Port
34% Exports
Bilbao Port 66% Imports 200,631 people used Bilbao Port for their trips 123 59 in 2019 ferrys in 2019 cruise ships in 2019
Source: Bilbao Port BLOCK 2 BILBAO AIRPORT 27 THE AIRPORT
Block 2 Bilbao Airport. Bilbao Airport Constant growth in passenger numbers A great infrastructure moving forward with the sector Covid-19: Rules and procedures at Bilbao Airport BLOCK 2 BILBAO AIRPORT 28 Bilbao Airport
This is northern Spain’s main airport, and the Basque Country’s principal external connectivity hub. By year-end 2019 it had handled a total of 5,905,804 passengers, up by 8% and setting an all-time record. Is located only 12 kilometres from Bilbao. 5,905,804 passengers Catchment area in 2019 Up by 8% Santander Donostia-San Sebastián over the previous year Bilbao CANTABRIA BIZKAIA GIPUZKOA
Vitoria-Gasteiz Pamplona-Iruña ALAVA NAVARRA
Logroño
Burgos LA RIOJA BURGOS 51,591 operations in 2019 Up by 3.3% 34% over the previous year business
Source: Aena. Provisional non audited data 2019 (round trip) BLOCK 2 BILBAO AIRPORT 29
Bilbao Airport Charter