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Hamburg News

09/2013

Economic catalyst Smart Energy Axis of the future Talents, Trends & Trade The impact of ‘s econo- Over the next years, the Port of In the southeast of Hamburg, a Festival returns with my on its region is higher than Hamburg will become a show- new type of town is being crea- an extended spectrum and a new in other German metropolitan case for renewable energies and ted with 11,000 flats, cultural and start-up concept to make Hamburg regions, a survey reveals. (p. 2) wind energy, in particular. (p. 2) leisure facilities. (p. 3) this month‘s creative hotspot. (p. 4) Newsflash New IFB Hamburg: “We fund Hamburg‘s future“ Happy at home Business location Hamburg strengthened by new investment and funding bank Along the banks of the or river, peacefully With the launch of the Hambur- in the green or right in the gische Investitions- und För- heart of Hamburg‘s vibrant derbank (Hamburg Investment scenes: in Hamburg, every and Funding Bank) last month, second citizen lives in his the business location was signi- favourite neighbourhood. ficantly strengthened. For the Where the locals love to first time, all funding resources live has now been revealed available in Hamburg for resi- in a survey published by dential construction, business the online renting platform development, innovation, and loftville. Conducted by Lightspeed Research, 1,000 the environment have been locals were asked about bundled and purposefully ad- their housing preferences. vanced in a central institution. Particularly popular are the Small and medium-sized Ham- gentrified districts of Win- burg companies, for examp- terhude, Eimsbüttel, and le, are now able to apply for a Eppendorf. Hamburg credit that will pro- In addition, the locals love vide them with funds of up to vation fund was launched. Last Reasons for the launch of the to live north of the Alster 500,000 euro for investments but not least, also the success new bank were twofold: to river. They also hunt for a and equipment at very favou- housing policy of the former enhance the effectiveness of cosy home in decentralised rable conditions. In future, IFB Wohnungsbaukreditanstalt will Hamburg‘s funding policy and locations, making districts Hamburg will also offer fun- be pursued by IFB Hamburg. to increase the allocation of like , , Poppenbüttel and Langen- ding scheme for environmental To implement the housing poli- funds provided by the Europe- horn nearly as popular as or climate protection projects. cy of the Hamburg Senate, 717 an Union or the German go- on the eastern Also integrated into IFB Ham- million euro of the prudential vernment. In the global location banks of the Outer Alster burg was the former Innovation equity have been allocated to competition, IFB Hamburg is a lake. Barmbek and Wands- Foundation, where its success- IFB Hamburg. Over the next ye- vital and effective tool to further bek surprised in the survey ful work will now be pursued by ars, the promotion and creation strengthen Hamburg‘s position as hidden gems. ther Innovation Agency. To sti- of new housing will continue to as one of the strongest busi- hamburg.de mulate research and develop- form the largest sum within IFB ness locations in Europe. ment, an 300 million euro inno- Hamburg‘s funding budget. ifbhh.de

Exemplary day care in Hamburg guaranteed for all children at least one year old Free education and day care for young pupils is offered at 200 primary schools Hamburg significantly expan- West , reports the Day the crèche or kindergarden sec- school until 16:00. With 200 ele- ded its day care facilities for Care State Monitor 2013 pu- tion. For young pupils, 200 out mentary schools participating children. Since August, all blished by Bertelsmann Foun- of Hamburg‘s 203 elementary in the extension of hours, the children aged one and older dation. From summer 2014 schools provide free education provision of day care at public are guaranteed a place in a onward, the basic day care and day care until four o‘clock. schools quadrupled in the past kindergarden, crèche, or other scheme, covering five hours Nearly two-third, i.e. 36,677 30 months. In 2010/11, day care day care institution. This ma- including lunch, will be offered out of the 56,400 children in was only offered by 53 schools. kes Hamburg a market leader in for free to parents of children in the grades 0 to 4 now stay at hamburg.de Hamburg News 09/2013 Page 2

Hip and chic: young women choose Hamburg Shortcuts The Elbe metropolis offers the perfect work-life-balance grows A high recreational value, women p.a. In 2009, 10.150 nor partner, will easily leave In the first six months of 2013, tempting job offers and ca- women of the age group 18-25 their home town if they should the Port of Hamburg perfor- reer opportunities, combined stood high against 7,480 men. not find a training, study facili- med far better than other with Hanseatic urban chic, In 2011, 9,958 young women ty or work place corresponding of the north range. While they trendy neighbourhoods such chose Hamburg, but only 7,681 to their qualification. In Ham- experienced an 0.4 per cent decline in seaborne cargo as Schanze, , Eims- men. Accounting for 51.5 per burg, options to work, study throughput, and even a 1.2 büttel and , long par- cent, women also dominate and live are perfectly suited for per cent in container handling, ty nights and a fully packed Hamburg‘s population, which women. Take, for instance, the the Port of Hamburg reported events calendar: this unique grew to 1.734 million citizens University of Hamburg, where plus 3.5 per cent in seaborne mix particularly appeals to by the end of 2012. nearly all departments boast a cargo, and 2.1 per cent incre- young, qualified and mobile The difference of the migration female majority. In psycholo- ase in container handling. In women aged 18-25 years. of young women and men wi- gy, languages, literature, and addition, seven new feeder According to the Office of Sta- thin Germany observed by the media, they account for 80 services were introduced in tistics North, 9,900 women Office of Statistics North was per cent of students. Later in Hamburg in the first half of moved to Hamburg in 2012, also confirmed by Germany‘s life, they hardly return to their 2013. and thus significantly more Federal Institute for Research birthplace. Child-friendly and www.hafen-hamburg.de than the 7,600 men. A similar on Building, Urban Affairs and family-oriented in its policy, female dominance was also Spatial Development. Hamburg knows how to keep Mobility concept 2020 observed by Hamburg‘s state While men tend to stay at “ho- women and to make the city The fleet of goes green. In the frame of statisticians in previous years, tel mama“, young women with their new home for life. the new mobility concept statistik-nord.de revealing a surplus of 2,500 a good education, but no kids 2020, the entire fleet will be equipped with eco-friendly propulsion. Today, 20 per cent Port of Hamburg adds wind energy to its business of all cars are being powered “Smart Port Energy“ programme bundles green energy initiatives by electricity or natural gas. In addition, 32 per cent of all bu- In the European wind energy Further wind turbines will soon cover its energy needs by com- ses are using natural gas. The capital Hamburg, the port incre- join Eurogate. According to the pany-operated wind turbines. luggage carts are already fully asingly relies on clean aeolian Hamburg Port Authority (HPA) Corporate and public initiatives eco-friendly, with 100 per cent energy. Thus, terminal opera- as owner and operator of all in wind energy and resource natural gas used in operation. airport.de tor Eurogate is currently erec- port areas, applications for ad- protection are now bundled by ting a 200 m tall Nordex wind ditional six wind turbines have the new “Smart Port Energy“ hit Technopark expans energy turbine, with a second been submitted. programme. Launched by the The hit technology park at one to follow soon. Propelled The public Hamburg energy Hamburg Senate, it strives to - will under- by rotors 117 m wide, the cor- supplier Hamburg Energie, for implement renewable energy go expansion. Investing 4.5 porate windfarm will deliver instance, intends to add a third use in shipping and turn the million euro into a new office 8.7 million kilowatt hours each wind turbine to its existing two, port into a showcase for the building, 2,200 sq m of gross year. Eurogate‘s ambitious tar- already producing zero-emis- World Port congress held in floor will be provided for new get: to become the world‘s port sion energy at its Köhlbrand- Hamburg in 2015. tenants. Today, 16 companies operator covering its electricity höft site. The Trimet alumnium eurogate.com are active at the second inno- needs from renewable sources. shelter also considers to partly hamburg-port-authority.de vation site of the Harburg dis- trict. Completion is scheduled for 2014. Hamburg Metropolitan Region hit-technopark.de Hamburg is the region‘s economic hothouse Pilots of creativity The German government ho- Hamburg‘s economic impact Stuttgart (33.7 billion euro). Ranked fourth in the statistics noured four Hamburg compa- on its region is higher than Next to Düsseldorf, Hamburg is the rural district of Stade in nies as “Culture and Creativity anywhere else in Germany. was also the only city to super- . Home to many Pilots Germany 2013“. Named This was revealed by a survey sede its surrounding districts companies with capital-inten- winners were Hilko Aikens and recently presented by the Of- in all economic data on test, sive production, Stade‘s GDP Dirk Veit as founders of the fice of Statistics North. and thus radiates strongly to per employee amounted to online platform ADDACT, Jens Examining 2008‘s figures in the surrounding communities. 67,200 euro. Gottschau and Petra Sommer the survey, 71.1 per cent of the On district level comparison, The lowest labour productivity from the requisites warehouse regions gross domestic pro- the small, but densely popu- was registered in Schleswig- Hanseatischen Materialver- duct had been generated by lated districts of Pinneberg Holstein‘s districts of Segeberg waltung, Michael Kellenbenz the Elbe metropolis. and Stormarn particularly (56,900 euro per employee) and Helen Schepers from fes- tival tourism operator Kon- Amounting to a total of 86.3 bil- benefited from the vicinity to and the Duchy of Lauenburg zert-KultTour as well as Axel lion euro, Hamburg dominated Hamburg‘s dynamic economy, (55,800 euro per employee) Dittmann, Malte Kosub and the comparison of Germanys with gross domestic products along with the rural district of Noah Magnussen of Talented, largest cities ahead of Munich per employee amounting to Harburg in Lower Saxony with an organisier of school music (71.5 billion euro), Frankfurt/ 72,000 euro and 67,900 euro. 54,000 euro per employee. contests. Main (53.2 billion euro), Düs- Hamburg‘s GDP amounted to kultur-kreativpiloten.de seldorf (43.4 billion euro) and 77,500 euro in 2008. statistik-nord.de Hamburg News 09/2013 Page 3

Shortcuts A new type of town in being created in Hamburg‘s southeast

bgf 2013 in Hamburg With two million inhabitants in the heart of Hamburg are thus visaged for , Europe‘s cloud computing view, the construction of resi- to be fully revitalised. With HafenCity, , gamers meet in Hamburg: dential units is of utmost prio- plans for high rise building and Wilhelmsburg, for the first time, the Browser rity. In Hamburg‘s southeast, put in the bin, the new neigh- with Hammerbrook experien- Games Forum (bgf) is held in one of the largest housing bourhoods will showcase a cing the greatest change. To- the Elbe metropolis. On 23-24 projects of the post-war era new type of town. Next to the day already profiting from the October, the “who is who“ of has thus been launched, with construciton of flats created in vicinity to booming City Süd, the games industry will meet the district administration of accordance with social respon- the inner-city district adjacent at Curio Haus. Mobile games are the key theme of the fo- Hamburg-Mitte erecting 11,000 sibilities and green guidelines, to central station will undergo rum. Eight years after its flats, cultural institutions and also culture, leisure, and densification by 500 new flats launch, the international tra- leisure facilities between cen- multicultural integration are and further housing built at So- de fair has established itself tral station and Wilhelmsburg. leading targets. All projects ninkanal. In addition, 19 berths as major meeting place and Destroyed by the bombs of are bundled by the new pro- for houseboats are planed at leading networking plaform World War II‘s operation Go- gramme “Hamburg Southeast Mittelkanal and Hamburg‘s for key players of the global morrha, the formerly densely – Axis of the Future“. Some flood basin. Games industry. populated neighbourhoods in 20-30,000 new citizens are en- hamburg.de bgf2013.de

New campus Seatrade Europe: “Green Cruising“ is a key issue in Hamburg The Kühne Logistics Univer- sity (KLU) plans to inaugu- Cruises on the rise: 173 cruise liners will call at the Elbe metropolis‘ port this year rate its new campus in the Cruises are booming. Within the cruise industry‘s boom, many first-time exhibitors. former SAP headquarters at the past eight years, the mar- with 173 vessels calling at its Next to shipbuilders, outfit- Hamburg‘s HafenCity on 13 September. Currently, the ket nearly doubled. In 2012, two cruise terminals this year. ters, cruise porets and ter- 12,000 sq m office building more than 6.1 million Euro- Decision makers and insiders minal suppliers, also travel at Grasbrook 17 is being peans enjoyed a cruise. With of the cruise industry will tra- agents and tourism assoca- remodelled to suit its new two million one-third of the vel to Hamburg 24-26 Septem- tions will exhibit innovative functions. Its architectural holidayers aboard were Ger- ber to attend the senventh edi- or sustainable products or highlight will be the lobby‘s mans (+7,1 per cent). tion of Seatrade Europe on the services at Seatrade Europe. stunning audimax, built as Sales of ocean cruises climbed grounds of Hamburg Messe. Green shipping is also the key an egg-shaped golden hall by 11.3 per cent to 2.6 billion The leading cruise and river- topic of the accompanying in- with 300 seats. The campus euro last year, reports a new cruise convention combines a dustry congress with top-level will also feature high-tech survey by the German travel high-class exhibition with an experts providing valuable in- seminar rooms, an excellent association Deutscher Reise- informative conference. sights into the sector’s current library, a student lounge, and verband. Its more than 250 exhibitors trends. a canteen. Tuition will start in September with the winter Hamburg highly profits from- from 50 countries include seatrade-europe.com term. KLU will share its premi- ses with the private Medical School Hamburg. Hamburg start-up enhances data security on the Internet the-klu.org Data protection and online pri- (26 per cent). To guarantee without a third party spying on Youth Employment vacy are major issues for most data-safe working on the Inter- them or their data. As first German state, Ham- Germans that need to be sol- net was also the vision of the Funds for the pilot projects burg set up a dedicated Youth ved by politics. The topic en- founders of the Hamburg start- were initially collected by the Employment Agency (JBA) joys the same high relevance up Protonet. After four years of crowd funding platform Seed- to help young people with a as the current financial crisis. research and development, Ali Match. With 200,000 euro to good start in work or educa- These are two results of a stu- Jelveh and Christopher Blum start, the founders assembled tion. At meanwhile three lo- dy conducted by the Hamburg- recently presented their ea- a miniature prototype in their cations, specially trained staff will consult young people un- based German Institue for vesdrop secure computer ser- workshop at Hamburg-Altona. der the age of 25 years on all Trust and Safety in the Internet ver for private and corporate In the second round of finan- questions regarding training (Deutsches Institut für Vertrau- users. cing, further 900,000 euro of and work. The consultant of- en und Sicherheit im Internet/ Located within a bright oran- capital were provided for the fices at Hamburg-Nord, Eims- DIVSI). ge cube hardly larger than a start-up by young entrepreneur büttel und Altona are operated 58 per cent of the total of 2,000 shoe box, users are now able Tarek Müller, the Hamburg-ba- by the Ministry of Labour, Fa- respondents named data pro- to safely access their data and sed advertising agency Kolle mily, and Integration (BASFI) tection the most important is- to encrypt their mail before Rebbe and the Hamburg Inno- and the Ministry of Education sue to tackle. Equally high was sending it. To achieve this, vation Foundation. No one, ho- and Professional Training the call for a solution of the fi- Protonet‘s server box sets up wever, would have anticipated (BSB) in co-operation with the nancial crisis. Both topics thus two Wifi networks by its two the kick the start-up would get Hamburg Agency for Employ- dominated the ranking ahead antennas, a protected inter- by current affairs: the disclosu- ment, the Jobcenter team.ar- beit.hamburg and Hamburg‘s of environmental protection nal and a public external net re of data espionage by the US seven district administrations. (52 per cent), the energy turn- for guests. Using both virtual and other states let phone ring hamburg.de/jugendberufsa- around (43 per cent), the euro clouds, users are able to chat, around the clock in Protonet‘s gentur stability (39 per cent) and an exchange date, manage to-do- Hamburg office. improved integration policy lists or update appointments protonet.info Hamburg News 09/2013 Page 4

Reeperbahn Festival expands its spectrum International trade congress fully integrates digital creative industries In its eighth year, Reeperbahn low five teams to matchmake Festival will be even bigger in Hamburg during the festi- and more diverse. Taking place val and to convince potential 25-28 September in Hamburg, investors and the jury of their Germany‘s largest club festi- business concept. val will significantly expand its To promote new talent and sup- impact and fully incorporate port their international success the digital creative sector in its is alsio a key target of Reeper- jam-packed programme. More bahn Festival‘s music section. than 400 events in the festival‘s Featured artists in 2013 inclu- three sections music, arts and de, for instance, the French campus are planed in 70 unu- singer -M-, aka Matthieu Che- sual locations around and on did. A mega star at home, but Reeperbahn. hardly known elsewhere, he The integration of the digital masterfully incorporates rock, creative industries particular- funk, soul, blues, chanson and ly enriches the agenda of the Easter sounds ethno percussion in his music. festival‘s business platform sentations on mobile music & pioneer Catherine Barba, CEO Less garish, but truly urban, Reeperbahn Campus. Mean- mobile app, crowdfunding, li- of CB GROUP, Philip Ginthör, full of atmosphere and at the while highly reputed interna- censing an the sharing eccono- CEO of Sony Germany, as well pulse of time are the composi- tionally, its 2,8000 participants my are listed on the agenda. In as Eurythmics mastermind tions by the British singer and will be able to enjoy the big- addition, Reeperbahn Campus and multimedia entrepreneur producer Ghostpoet.The vast gest conference programme will focus intensely on 2013 Dave Stewart. The expansion music programme with acts of ever. Bundled under the slo- top topic, games. Prominent to digital also brought along the international newcomers gan “Get the balance right“, speakers include the Mutopo a new support scheme. Endo- is completed an extensivs art more than 60 talks, panel dis- founder and CEO, Shaun Ab- wed with a total of 75,000 euro, programme of all styles. cussions, workshops, and pre- rahmson, the French Internet StartUps@Reeperbahn will al- reeperbahnfestival.com

Hamburg: the gateway to the world in professional training News Bits Apprenticeships for young people from southern Europe Hamburg is investing 100 million In Spain, every second young Chamber of Crafts and Trades titled “Yes, we’re open – Wel- euro to embellish the Hambur- person is unemployed. In Ham- still reported 519 training po- come to Germany“, which ger Stadtpark with art objects burg, hundreds of apprentice- sitions vacant. The Hamburg was shown at the Museum of and plants for its 100 year anni- ship positions are vacant. With Chamber of Commerce expe- Labour. To fight the shortage versary in 2014. Designed by Fritz not enough suitable applicants rienced a similar situation, with of qualified labour, the Ham- Schumacher, the city‘s green lung living in the Elbe metropolis to 1,195 apprenticeships across burg Senate also launched at features woods and meadows, a fill these positions, Hamburg‘s all industry sectors and pro- respective programme in May. lake and many sports and leisure Employment Office, the Ham- fessions still listed as vacant In the so-called “Pact against facilities on its 150 hectares. burg Chamber of Crafts and in its online data base six week Skilled Labour Shortage“, the stadtpark-geburtstag.de Trades, the Ministry of Labour, before the start of the new Hamburg Senate teamed up Social Affairs, Family and Inte- training term. Young apprenti- with the Chamber of Com- 12,000 tours per day: gorge- gration, and the organisation ces are still highly wanted by merce, the Chamber of Crafts ous summer weather provided “Work & Life“ joined forces to Hamburg‘s hospital industry, and Trades, the employers as- Hamburg‘s city bike system recruit new apprentices in the banking institutes, in retail and sociation of Northern Germany StadtRAD with a record utilisati- EU states Spain, Portugal, and the city‘s numerous insurers. and the German Federation of on. Its most popular rental spots Greece. They are particularly Hamburg‘s warm welcome to Trade Unions to actively recruit were Jungfernstieg, Goldbek- welcomed by the craft sector. skilled workers from all over qualified staff abroad. platz, central station and Schul- At the start of the new training the world was also empha- hamburg.de terblatt. stadtrad.hamburg.de year in August, the Hamburg sised by a touring exhibition yes-we-are-open.info

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economy, Transport and hamburg.de GmbH & Co. KG, Development Corporation Innovation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder