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→ THURSDAY, APRIL 11 DAILY EDITION Exhibitor of the Day: HOST Milano

Make the Most of the Boston World Championships

Meet the Competition Contenders of Best New Product and Design Lab

All Grown Up: The Coffee Technicians Guild at Expo

Building Community Through Collaboration

Meet Your Volunteer: Estelle Bright

Schedules, Highlights, Maps, and More!

A PUBLICATION OF THE SPECIALTY COFFEE ASSOCIATION → THURSDAY, APRIL 11

www.host.fieramilano.it/en DAILY EDITION

3 Exhibitor of the Day HOST Milano

4 You Are Here: Navigate the Activities Hall

5 Event Schedule: Activities, Education, and Cupping Exchange Event Highlights

6 Getting to Grips with the World Championship

8 Watching the SARAH ANDERSON News from Our Partners

10 Competition Queen: Meet Estelle Bright SUSIE KEALY

11 All Grown Up: CTG @ Expo HYLAN JOSEPH

12 Competition Contenders: Best New Product & Design Lab

14 Building Community Through Collaboration JEANINE NIYONZIMA-AROIAN and BLANCA MARIA CASTRO

STAFF ADVERTISERS

JENN RUGOLO DaVinci Gourment Executive Editor IFinca ZWOELF.HU HOST Milano Design The Inspired Home Show Rekerdres SUSAN GATES Advertising Sales

full page bleed 196 mm. (w) x 245 mm. (h).indd 1 31/07/18 12:52 2 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 3 → THURSDAY, APRIL 11

❶ You Are Here: Navigate SCHEDULE OF EVENTS the Activities Hall 7:00 AM – 6:00 PM Expo Registration Open Level 1 8:30 AM – 5:30 PM Coffee Skills Program and SCA Workshops 205-210 (Level 2), RM050

8:30 AM – 5:30 PM Activities Hall Open to Attendees Activities Hall (Level 0) ❷ 9:00 AM – 5:00 PM World Barista Championship, Round 1 Day 1 Activities Hall (Level 0)

6:00 PM – 9:00 PM Official Launch Party – All Registrants Invited Level 3

7:00 PM – 9:00 PM USCC Art Throwdown Level 3

Espresso Bar ❸ Home of the WBC Teams Competition (Thursday and Friday) and international specialty coffee roasters. EDUCATION @EXPO: COFFEE SKILLS PROGRAM AND WORKSHOPS Brew Bar ❹ Filter coffee from roasters 8:30 AM – 5:30 PM Sustainability Skills Foundation Course 209 around the world. 8:30 AM – 5:30 PM Sensory Skills Foundation Course en Español 205C

9:00 AM – 12:00 PM Building a Sample Roasting Program 208

12:00 PM – 4:00 PM Introduction to Coffee 206A/B Cold Brew Bar ❺ Try a wide variety of cold brewed . ❹ CUPPING EXCHANGE #WBC20Years ❻ 1:00 PM – 2:45 PM SPP Coffee Cuppings 204B See and share WBC 2:45 PM – 4:30 PM Guatemalan Coffees 204A ❽ ❸ memories. 4. 3:15 PM – 5:00 PM Mercanta North America 204B ❺ Roaster Village ❼ Explore and taste coffees from some of the best ❽ roasters in the industry.

❼ The Market ❽ Coffee wares from around Today’s Highlights 11 ❷ the world. NATIONAL CHAMPIONS WORK THE BOSTON WCC BAR OFFICIAL LAUNCH PARTY & USCC Barista Guild ❾ THROWDOWN Get a front row seat to the While progressing through the main championship, compet- WBC and connect with other . itors simultaneously participate in the World Barista Kick off your weekend at the Official Launch Party, featuring Championship (WBC) Teams Competition, which rewards entertainment by Burundi, experiences by Chemex, the USCC group support and collaboration. This year, they’ll take turns Latte Art Throwdow by Pacific Barista Series, music, libations, Coffee Roasters Guild 10 serving fans from the Boston WCC Bar across Thursday and and more! Thinking about throwing your hand in the ring? Connect with roasters Friday. For a full schedule of who’s on bar when, visit Sign up from 6-6:55 PM for a chance to take first prize – and from around the world. ❻ wcc.coffee/boston. a check for US$1,000! – home.

10 Activities Hall (Floor 0), in front of the WBC Stage. Boston Convention & Exhibition Center, Level 3; 6-9 PM. World Brewers Cup: 11 Attendee Service Taste coffee brewed by this year's National Champions.

4 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 5 Experimental Processing Techniques Getting to Grips with the World Barista In 2012, Guatemala’s Raul Rodas took the WBC title with a routine focused on an experimental dry fermentation process. Championship In 2015, Champion Sasa Sestic took things one step further, raising the profile of carbonic maceration – a technique used in natural winemaking – to the judges as well as to the industry. Fast forward to today, and we’re expecting to see It’s official: celebrating its 20th year here in Boston, the World a wave of experimental processing techniques take the stage Barista Championship (WBC) is all grown up. What was once again. Whether through variations of carbonic maceration a local competition in Norway designed to highlight a new- or anerobic fermentation processes, these experimentally fangled thing called “specialty coffee,” today’s iteration of the processed coffees seem to be some of the top choices for this WBC recognizes the highest levels of barista professionals, recent competitors. Bonus points if a competitor name-checks with particular focus on their mastery and innovation in a particular yeast strain! . Over the course of the competition, nearly 60 competitors will take to the stage to perform their 15 Fermentation minute routine for both judges and spectators. With so much happening on stage at once, the spectator experience can This segues nicely into the general fascination baristas sometimes be overwhelming – but there’s lots to learn if you currently seem to have with fermentation, both onstage and know where to look! off. Although anaerobic fermentation plays a key role in some It’s All About Service experimental processing techniques, competitors are also more likely this year to use fermented ingredients as a part If a competitor doesn’t focus their presentation on new of their signature beverage: think back to Dale Harris’ use of and exciting developments in coffee processing or brewing lacto-fermented cacao nibs in 2017. Thanks, René Redzepi! technology, there’s a very good chance they’ll be focusing on the service they provide to the judges. Sometimes this Multi-Sensory Perception appears in the form of items designed to enhance multi- A CLOSER LOOK sensory perception (see above), but more recently, it’s been Exciting work done by Dr. Fabiana Carvalho at the University all about the table set-ups and movement of the judges on The WBC has grown alongside the internet – as more and of Oxford Crossmodal Research Lab has gained attention stage: ever since the introduction of the nine different table more ways to connect with other baristas across the world from baristas looking to add another layer of complexity configurations in 2017, finalists and winners alike have done took hold alongside a growing audience of previous years’ and thoughtfulness to their routines. Carvalho’s project – something interesting with their table set up, settings, and competitor videos, it became possible to see trends in The Coffee Sensorium – has been a decided influence on customer service. competition themes and approaches ripple back and forth competitors’ choice of serving vessels, music, table settings, between the industry and the competitors on stage. and even flavour descriptors. Look for headphones, unique The Future of Coffee glass shapes, and clear color combinations being used to This year also promises some exciting competition, as there’s direct a judge’s sensory perception of the beverages they’re There is one topic we’d hope to take center stage this year been a two year hiatus on big changes to the Rules and evaluating. – the interplay between climate change, the coffee price Regulations (R&R). As there’s a one year trickle-down effect crisis, and the greying farmworker population – but it hasn’t THE BASICS when it comes to National Bodies adopting the newest received as much attention as expected in the national version of the R&R, this will be the first year in almost five competition circuit. Will someone use the platform of the Each competitor will prepare three drink courses for judges years that all national bodies have had a full competition WBC stage to fight for the future of coffee? using coffee(s) of their choosing: the course, season to settle into the structure of these rules. showcasing flavor and accuracy in shots of espresso; the milk drink course, where the competitor balances espresso So, without further ado, let’s take a look at the trends we’re Competition-spotting isn’t the only reason to visit the WBC with milk, in the style and volume of their choosing; and the expecting to see this year! area of the show: it’s also a great place to grab a cup of signature drink course, where competitors can do nearly coffee! Enjoy coffee from the national competitors at the anything they want, provided that it includes espresso that Espresso Bar (Thursday and Friday only) or enjoy a rotating that they prepare it on stage for the judges. These courses selection from the WBC Espresso and Brew Bars. Full must be presented within 15 minutes, but they may be schedules - and live ranking of the best-scoring beverages - presented in any order and with whatever approach they feel can be found at wcc.coffee/boston. best represents the greatest possibilities of specialty coffee. This year marks the 20th World Barista Championship – and Presentations in the Preliminary Round are scored on both we’re so excited! Visit the #WBC20Years installation by the sensory and technical aspects by World Championships Roasters Village to see – and share your own! – favorite certified judges in the Preliminary Round. In the following memories of past championships. Not with us in person? rounds, judges focus on sensory evaluation of the 16 Follow along by following #WBC20Years or going to competitors advancing into the semi-final round, and the wcc.coffee/WBC20Years. 6 into the final, with the winner being crowned the World Barista Champion for the year.

6 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 7 Watching the World Brewers Cup SPONSORED Modern Perils to the Mature Green Coffee Trade So you’ve decided to watch the Brewers Cup. Now what? 2015 US Brewers Cup Champion by TED REKERDRES SARAH ANDERSON shares her tips to get the most out of your World Brewers Cup experience as an attendee. Imagine that your business is to visualize and deal with “worst case” coffee logistic scenarios, matching ever Let’s start with my favorite round: gets all the attention. This is the round expanding cases of loss with coverage conditions, terms… compulsory service. This is the most where competitors brew coffee in front and whenever possible, blending in loss prevention. important part of the Brewers Cup. of the judges. Each judge will get their (Ok, full disclosure: I’m on the Brewers own individually prepared coffee. So this This business is actually called “Coffee Insurance” and Cup Rules and Regulations committee, is where you’ll get a full description of lately has required creative thinking far “outside the bag” -- but this is my own opinion and not that the innovative techniques, the mentions because the perils and issues are simply amazing: of the committee. In fact, this opinion of precise temperature, grind, and coffee is not even supported by the rules, as to water ratio. Each competitor gives 1) Un-saponifiable (non-food grade) bagging - which the compulsory service only makes up a well-rehearsed speech while brewing contaminates green coffee beans. half of the final score! If it were up to and that portion is scored, but that isn’t 2) Foreign soil lodged on the exterior of metal shipping me alone, that would be a much larger where most of the points are made - containers - which may harbor insects etc. percentage). So, during the compulsory that’s where the tasting comes in. 3) Bags of sand inside sealed metal containers - which are of the same weight of coffee that should have 2018 World Brewers Cup Champion, Emi Fukahori round, each barista gets the exact The competitor not only has to brew (Switzerland), presents during the finals round of the same amount of coffee, the exact same delicious coffee, but also has to describe been inside. competition last year in Brazil. (Photo: Rodrigo Torii for 4) Bogus low-grade Robusta coffee beans - which World Coffee Events.) amount of practice time, and the exact to the judges exactly what it will taste like. same amount of service time. They outturn at half the spot price of SHB Arabica. Do yourself a favor and head over to must use the provided grinder and the That portion of each routine makes 5) Severe condensation of Asian coffee shipments - the brew bar at the edge of the stage provided water. They must serve the judging seem really appealing; it puts which arrive at US ports during the winter months. before you do anything else. It’s directly coffee in the provided cups and the you in the mood to taste something 6) Bankruptcy of Ocean Carriers and/or NVOCC - which to the right of the stage and it’s where judges do not know who brewed the transcendental. I could listen to globally abandons container loads of coffee helter- you’re going to get some of the best coffee that they evaluate. What they do competitors describe coffee all day. skelter. coffee you can find at Expo. Why, you from there is up to them, but their goal 7) Narcotics hidden among coffee bags - which cause ask? Each competitor is asked to bring is to brew that coffee better than 30- The precise flavor notes and the the container to be detained… or worse. 2 kg of their competition coffee. Those 40 other people. How exciting is that?? elaborate pausing after each descriptor 2 kg are all for you to drink. Well, you and Now, as you’re at a coffee convention, is wonderful. Actually, it would make a Moreover, with prices in a veritable free fall for so long, it all the other attendees! Competitors will I’m pretty sure you’re as pumped about really great ASMR track. Someone should is difficult to be optimistic that margins will regain enough be sharing their coffee directly after their this as I am - I’d be at the compulsory get on that. The barista slowly says, to warrant the first class handling that great green coffee presentation, so check the competitor service stage, in hand, watch- deserves. schedule (wcc.coffee/boston) or visit ing the competitors silently brew coffee. “Judges… swirl your glasses… and take in STYLE NO. T/C-70888 the bar for up-to-date details of who is I love it when the practice time is visible. the aroma… Nevertheless, each of the above ‘amazing’ perils does have a specific “loss preventer.” brewing when. This is a great opportunity You can watch how a world-class barista First… you will smell orange blossom… SPECIALTY COFFEE EXPO 2019 to meet your favorite competitor, ask handles pressure while creating a recipe and orange candy… CLEVER COFFEE DRIPPER Booth#163 E.K. Int’l Co.,Ltd. www.handybrew.com So, what long-suffering coffee underwriters (whose market them questions about their brewing for a mystery coffee. Are they moving Now… take your first sip… TEL:+886 2 2720 6058 [email protected] method or coffee, and taste their deli- frantically or are they calm and moving You will taste red grape… and lime… is also ailing) want to know is – what merchants are doing cious coffee, made by them! Not many deliberately? What brewing method are As the coffee cools… that red grape… lately to be on guard and prevent loss? people can say they’re had coffee from they using? Are they sorting the beans? will transform to raspberry…” Swoon. a world-level competitor. I honestly Are they sifting the ground coffee? I mean – now, you change your passwords often – right? wonder why there isn’t a huge crowd at Immersion? Pour over? A combination SARAH ANDERSON is the 2015 US this booth - it’s probably because there of the two? Is this the same brewing Brewers Cup Champion as well as a My hunch is that as a merchant struggling in a marketplace is SO much coffee around - but this stuff method they use in open service? member of the World Brewers Cup becoming ever more complex – that indeed there may be is the best. If you’re limiting your Rules and Regulations and Competitions wackier cases of physical loss that I haven’t yet named. consumption, make it count with these The scoring for the Brewers Cup can Strategic committees. We would like to hear of them … and help prevent their coffees. But let’s keep this insider tip get pretty complex. I’ll skip most of the re-occurrence. between you and me - I want to keep details because it’s really only interesting the lines short so I can taste as many to those who make Excel spreadsheets Watch the 2019 World Brewers Cup in TED REKERDRES can be reached at [email protected], coffees as possible. for fun. Basically, final scores are a the Activities Hall, located on Level 0. where he is CEO of a specialized insurer that began in 1953. combination of two rounds of service: Now that you have some coffee, it’s open service and compulsory service. time to watch some competitors! The open service round is the one that

8 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 9 Competition Queen: Meet Estelle Bright All Grown Up: CTG’s New Education Program SUSIE KEALY draws a spotlight to one of the many volunteers who help make Expo possible. It almost reads like a poorly written romantic comedy: two people meet in a taxi, realize they Estelle now works as the After Sales Coordinator of La Mar- have a lot of things in common, the conversation carrying over to a bar in the airport. HYLAN zocco for the UK and Irish markets. Outside of work, Estelle JOSEPH shares a status update on the exciting growth of the Coffee Technicians Guild (CTG) sees volunteering as an element that played a significant part of her coffee journey: “Volunteering has had a huge impact over the past year. on myself and my career. I have met so many amazing people Soon a relationship is formed and then, News regularly!); and our Slack channel manual lever machines, but we also have and am very lucky to call a lot of them my friends. This where a year later, a baby: the CTG. Lots of has over 125 active members. new techs and career-changing baristas I see ‘community.’ It is open, welcoming, and friendly.” Estelle people are invited to the baby shower, a My favorite story about our Slack com- who are cutting their teeth on exciting has now returned to volunteer as much as she’s able, travel- community to help the baby grow. Throw munity in particular: an on-site tech new technology. We’d love to have you ling across many countries to take part in events and champi- me and Shad back into the story, remove posted in the group about a problem he join our team and contribute to making onships: “I want to give back to the community that welcome some of the romantic intention – that’s was having with a machine and, within the CTG a great place to learn, find men- me in and help me grow in the industry.” pretty much how the CTG was first ten minutes, seven people from across tors, and hear great stories about crazy founded! the globe jumped in to help him get it repairs! For the many years that she has been part of the specialty back up and running. coffee community, there have also been both many career It’s exciting and one day soon, when I tell and volunteering memories. She cites her involvement in the With a lot of help and A LOT of good people that I’m an espresso service tech, competition Coffee in Good Spirits as part of this. “Stage coffee, we achieved almost everything they will not look at me blankly trying to managing Coffee in Good Spirits (was a highlight). It feels like we sought out to create in that first figure out what I do. The Guild of the fu- a newer competition and it’s great to see it grow in country meeting, including the “meat and ture will have done a great job in training numbers over the past five years.” potatoes” of the Guild: education and and legitimizing our work – then we take training. Lorenzo Roncali, our education over the world! While not working or volunteering, you can find Estelle “check- committee, and Ben Helt (SCA Estelle Bright is no stranger to the many sides of the coffee ing out new cafes or restaurants, hanging out with friends Education) have worked tirelessly to HYLAN JOSEPH is a member of the industry. Estelle, who lives in London, England, has worked in and of course my two cats.” And in the future? “Keep on accomplish a minor miracle to get the CTG Leadership Council with over 30 coffee for 13 years. Throughout her career, she has worked as volunteering and growing in my current full time role at La From left to right: Shad Biaz, Hylan Joseph, and Mansi Coffee Technicians Program (CTP). years’ experience in specialty coffee, a barista, trainer, quality control team member, and techni- Marzocco.” Chokshi at the All Guilds meeting this past March in technical service, customer service, and Ann Arbor, US. cian. She is an experienced competitor on the national barista The program will offer a Foundation, management. competition circuit in the United Kingdom, delivering routines Our main goal: to legitimize what it Intermediate, and Professional course that have proven to be both original and innovative. While fo- means to be a Caffeine Service Tech. in each of these six modules: Coffee BECOME A CONTENT CREATOR cusing on competition, Estelle has also taken time to volunteer We wanted to implement education Machines; Hydraulics; Electrical & at coffee events around the world over the last nine years. protocol, training, and guidance; to build Electronics; Cleaning & Preventative The CTG’s content creator groups aim The Welsh native can be regularly found back stage at both communication networks for technicians. Maintenance; Operations Management; to have a representative balance of our national and international championships. But we had almost no clue how to get and . Each module global community, including geographic there. Enter the SCA: it’s a long story, has a content creator group consisting location, age, gender, career position, Before starting her current industry journey, Estelle studied but I’ll keep it short. After Ric approved of volunteers working with peers to subject matter expertise, and training interior design. Soon after, she discovered her passion for our proposal, Mansi Chokshi (one of the develop curriculum, written exams, experience. Members will be recognized coffee in 2005, leading to the start of her involvement most humble and talented professionals practical exams, resource materials, in several ways, including attribution of within the specialty coffee community. In 2009, she made with whom I’ve worked) and the SCA course summaries, venue requirements, authorship; listings in online and printed the leap and moved her life to London, where she sought to staff she identified to help us make this pre-course checklists and more. Much of materials; signage at events; and an further herself more within the industry. Around the same all work (Christine Kellerman, Danny the work has already been completed to annual badge program noting their years time as her move, her name began to appear on both latte Pinell, and Chris Buck) helped us to plan develop each of these modules, but there of service. Participants should expect to art and barista competition scoresheets, and she has since and build our guild with past and present is still more to do – and some exciting give 10-15 hours/month, especially in the made it to both national finals three times. Estelle’s favorite Leadership helping to guiding its growth. milestones ahead as we plan to beta test genesis stage of the program. specialty coffee community memory is from around this two of the modules at our upcoming CTG time: she recalls Stephen Morrissey, the 2008 World Barista This bring us to today, right now: the CTG Summit in Milan this May! We are currently recruiting content Champion, dropping by one of her shifts at 2009 World has gone from 41 initial members to over creators in each of the six modules. Barista Champion Gwilym Davies' nameless coffee cart. “(He) 250 members worldwide; hosted 2 large We are an organization that thrives on If you are interested in learning more, came up to the Colombia Road coffee cart around the 2010 Summits and 11 local Gearhead events; crowd-sourcing: we have members who contact Ben Helt at [email protected], World Barista Championships while I was working there. He created valuable content for our com- have been doing this since the days of or chat to your friendly #CTG leaders introduced himself and said he had watched my UK Barista munity (it gets reposted on Daily Coffee the model T, Sabre-tooth tigers, and here at Expo! Championship routine and enjoyed it!”

10 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 11 Use the map to the left to learn more about the 2019 2019 Best New contenders for the Best New Product (BNP) Awards and Design Lab showcase. BNP Awards Entrants are marked in green; find this year's Design Lab showcase in the Commons Product Awards (marked in blue).

G F E D C B A 1101 1001 301 201 101

H 408 309 209 108 I ENTRANTS IN THE 2019 BEST NEW PRODUCT AWARDS 1308 1209 1008 608 509 308 211 110 J 1312 1213 1109 909 809 609 612 410 312 213 112 Klean Kanteen 443 BUNN 1009 Steeped Coffee 154 K 1309 1314 1215 1009 1012 915 709 614 513 409 109 114 Fellow 591 La Marzocco 431 SCENTONE 271 Huskee Pty Ltd. 1484 Duvall Espresso 254 Pentair - Everpure 408 L 1316 1217 1016 616 517 414 311 215 116 Tightpac America, Inc. 636 Bellwether Coffee 492 Pacific Bag, Inc. 627 M 1318 1219 1117 917 716 617 618 519 219 ANKOMN 496 MAVAM 1193 Elemental Beverage Company 164 N 1319 1320 1019 921 817 720 620 521 419 319 314 119 118 Kruve Inc. 1486 Zojirushi America Corporation 125 Savor Brands 1330 O 1322 1221 1121 1018 823 722 621 622 418 323 221 122 notNeutral, Inc. 891 Brew Bomb Cold Brew 1295 Monin 1043 Detpak 490 ROEST 1361 Rich Products Corporation 148 P 1220 1024 923 922 825 724 625 523 322 225 Highwave 1479 Parker 183 Onnit Labs 1435 Q 1325 1324 1225 1226 1125 1025 1026 726 425 424 325 326 227 125 124 Sovda LLC 1491 BKON 1337 1883 Maison Routin 777 1028 927 926 827 719 728 627 624 527 128 Cimbali USA 949 GTBEANS CORP 132 Milkadamia 1190 1431 130 COFFEE CHAPS 397 KofeSolutions USA LLC 184 Torani 809 Eversys Inc. 1331 Breville 1271 Ghirardelli 609 1433 1331 1330 1231 1131 1031 431 430 331 131 132 G.M.P. Industrial Company Limited Tiamo Booth 221 CBSC International 1383 Dona Chai 680 933 632 533 335 231 1435 Ascaso Factory 1296 Eastsign Int'l Ltd 352 Dr.Smoothie 1048 1437 1235 1234 1135 636 536 437 434 337 336 237 Enhanced Beverage Solutions 792 OXO 463 Califia Farms 974

1439 1337 1037 Design Lab 537 137 BCP Distributors 883 ESPRO Inc. 000864 CYA Cover Your Assets Service Ideas Inc. 642 Adnart Inc. 370 (Premium Quality Consulting) 319 1441 1036 937 638 541 538 439 136 SolaBev 554 Cafelat 124 EDO 1394 1343 443 Brewista 885 Pinhalense 770 iFinca 390 1443 1345 1241 1141 1043 943 642 543 542 445 341 241 143 142 Draft Coffee Solutions, LLC 197 COMETEER 1471

146 Elemental Beverage Company 164 Third Wave Water 160

1249 1248 349 249 148

1449 1349 1348 1049 1048 949 948 849 748 649 648 449 448 351 348 251 149 150

1453 1250 1149 752 253 152 1455 1454 1355 1352 1251 1254 1155 1055 1052 953 853 749 754 653 652 549 554 455 452 353 352 255 254 155 154 Design Lab Returns 1458 1359 1259 959 958 758 359 159 158

1459 1361 1358 1261 1158 1059 1058 961 960 859 858 760 659 559 558 459 458 258 161 160

1463 1263 962 862 759 563 462 361 259 163 162 Focusing initially on coffee packaging, BRANDING : New for 2019, this category 1465 1365 1362 865 765 764 463 464 265 264 Design Lab – now in its fourth year – is about recognizing brands, identities, 1467 1460 1366 1265 1159 1162 963 964 864 767 663 662 565 467 466 365 364 267 165 164 has grown to include four showcase and visual environments that companies categories: packaging, vessels, use in coffee to stand out. It’s about the 671 470 271 170 spaces, and (new this year!) brand. All logos, the style guides, the stationery, 1271 1270 1171 970 871 771 770 673 571 472 371 370 270 171 172 submissions are evaluated by a panel of the posters, the flyers, the digital 1471 1371 1374 1274 1175 1071 971 875 774 675 471 474 375 374 273 274 175 174 judges for originality, functionality, and comms – anything and everything that’s

1376 1275 1276 974 877 676 sustainability. During Specialty Coffee not the product itself or the space.

1478 1279 1177 1178 1079 978 879 876 777 677 678 577 378 176 Expo, they’ll determine a selection of the best submissions and identify this PACKAGING : Identifying some of the 1479 1480 1379 1378 1281 1280 1181 1180 1081 1078 979 980 881 880 781 776 681 680 581 479 379 380 279 280 181 180 year’s first-place winners. most compelling coffee packaging 1483 1482 1383 1382 1283 1282 1182 1083 883 482 383 382 283 282 183 182 designs from the past year. 1485 1484 1385 1285 1184 1085 385 To get to grips with this year’s trends 685 585 485 484 387 384 285 284 185 184 1487 1486 1387 1384 1287 1284 1183 1186 1087 985 982 885 783 or to simply bask in all the beauty, head VESSELS : Some of the most charming Winners in each category will be over to the Commons in Exhibit Hall and original designs for anything from announced Saturday afternoon. Make 1291 1191 1091 791 790 490 391 290 190 A (aisles 600-900), marked in blue on which you drink coffee – paper cups, sure you grab a copy of Sunday’s Daily 1491 1391 1390 1293 1290 1190 1093 991 990 891 792 691 591 491 390 291 292 191 192 page 12. Find a full list of entrants in travel mugs, ceramics, glassware, etc. Edition – or check the digital edition at 1394 1294 1193 994 895 794 695 690 595 492 393 394 the digital edition of Daily Edition at coffeexpo.org - to get the scoop on this

1396 1295 1197 1097 897 496 295 coffeeexpo.org. SPACES : A showcase of incredible retail, year’s winners!

1397 1398 1299 1296 1199 1196 1099 997 996 899 795 796 697 696 597 497 498 397 396 299 197 education, and production environments designed for coffee.

12 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 13 Building Community Through Collaboration www.host.fieramilano.it/en

JEANINE NIYONZIMA-AROIAN and BLANCA MARIA CASTRO explore the impact a collaborative approach has on local community initiatives.

Women are ambitious. When International Women’s Coffee Alliance (IWCA) Chapters pursue support for projects to strengthen their local communities and improve the lives of their neighbors, their scope tends to be equally ambitious. But women are also The Inspired Home Show features the collaborative, and it’s this approach of working slowly with others to achieve change in local communities now making a visible leading kitchen electrics expo in the world. impact across our global network. Retailers and manufacturers connect around innovation and trends to satisfy COLLABORATION IN ACTION: Over the next three years, the groups meticulous work of grafting Arabica consumer needs...including the IWCA BURUNDI raised US$40,000 to begin their pilot trees to Robusta roots, often seen specialty coee movement. the new project in the summer of 2017. as lowly, delicate labor, that women name for the international home + The power of this collaborative ap- in Guatemala often undertake as an housewares show proach is evident in the remarkable Meeting weekly, the women of IWCA extra source of income to support their success stories emerging from IWCA Burundi learned how to save money in families. Burundi, where the joint efforts of groups and how to make microloans three non-profit organizations and one to other women in their community. And, of course, a collaboration between for-profit organization over the past six Combined with a first-of-a-kind heritage Speciality Coffee Association of years is resulting in significant increases premium received for their coffee from Europe and IWCA Rwanda to purchase in quality , premiums, JNP Coffee – a producer, promoter, and land for a newly-created women’s community financial literacy, and rein- trader of Burundi’s specialty coffee cooperative in Rulindo has grown to vestment in community resources. – which is paid directly to the IWCA include partnerships with World Coffee March 14 - 17, 2020 • McCormick Place • Chicago growers rather than the wet mills, the Research, Sustainable Growers, and TheInspiredHomeShow.org An initial project between IWCA Burundi WE village savings and loan program the International Trade Centre as they and Burundi Friends International (BFI) has inspired the women of Ngozi support the cooperative structure, in 2013 saw the distribution of more Province to invest directly in their own provide training, and plant seedlings. full page bleed 196 mm. (w) x 245 mm. (h).indd 1 31/07/18 12:52 than 200 goats to IWCA farmers as future. They are building a wet mill, so a source of milk and manure (organic that they can control the processing We invite you to learn more about our fertilizer!) to support their coffee busi- of their own coffee. collaborative approach to making an ness. The following year, a connection impact in local communities – with with Project Concern International (PCI) The collaborative approach of IWCA over 50 IWCA Chapter members in introduced their unique version of village Burundi with local partners has led to attendance, we’re sure to see you out on savings and loan groups, Women’s successful business development for the show floor! Empowerment (WE), to IWCA Burundi 135 IWCA members and 134 Burundian BETTER PAY and BFI. youth in Ngozi Province – with an expansion of 1000 new members in Visit IWCA at Booth 172 or join us at FOR FARMERS Gitega Province in the works! one of our activities across this year’s Expo event: “Coordinating Around a EXCELLENT QUALITY THE KEY TO SUCCESS Gender Lens: Actionable Solutions,” ETHICAL SOURCING an IWCA & Café Femenino joint panel Three other successful IWCA chapter (Friday, 9 AM – 10 AM in Room 251); COMPLETE TRANSPARENCY & TRACEABILITY case studies also have their roots in this our annual IWCA Breakfast (Saturday, collaborative approach. A partnership 7.30 AM on Ballroom East Level 3); iFINCA.CO between the IWCA chapter in the and the IWCA Cupping, where you Dominican Republic and a roaster in will be able to taste 30 coffees from Torino, Italy will culminate in a new across our global network (Sunday, 8 roasting facility run by women in Hondo AM – 9:45 AM in Room 204B). FIND US AT BOOTH 390 Valle in the Dominican Republic. In Guatemala, a partnership with Women trace the road leading to their wet mill. (Photo: JNP Coffee) ANACAFE to produce regional grafting competitions recognizes the

14 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 THE DAILY EDITION | THURSDAY, 11TH APRIL, 2019 15 THE UNIQUE

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