STI INTERNATIONAL

EFFECTIVE AND EFFICIENT

ON-LINE COMMUNICATION

Dieter Fensel, Birgit Leiter, and Thomas Bauereiß

STI Innsbruck, University of Innsbruck, Technikerstraße 21a, 6020 Innsbruck, Austria

[email protected]

STI TECHNICAL REPORT 2012-03-06

SEMANTIC TECHNOLOGY INSTITUTE INTERNATIONAL

This version: http://www.sti- STI INTERNATIONAL innsbruck.at/TR/2012/OnlineCommunication-20120306 Amerlingstrasse 19/35 Most recent version: http://www.sti- A - 1060 Vienna Austria innsbruck.at/TR/OnlineCommunication http://www.sti2.org

STI INTERNATIONAL TECHNICAL REPORT

Abstract. We discuss the challenge of scalable on-line communication approaches in a world of exponentially growing communication channels. The web, web 2.0, and semantic channels have provided a multitude of interaction possibilities.Our goal is to enable smaller organizations to fully exploit this potential. We have developed a new methodology based on distinguishing and explicitly interweaving content and communication as a central means for achieving reusability and thereby scalability over various heterogeneous channels. The core idea is to introduce a domain-specific, channel-independent model that explicitly separates content from channel. The next step is to once again intelligently interweave the content with the channels. Our approach of modeling communication, communication channels and target groups inherently bears the advantage of uniformly accessing the provided data and thereby allowing the processing of data that is beyond state of the art. For example, yield management could be realized utilizing reputation and usage values collected from different channels. Furthermore, the abstraction layer allows multi-channel communication. Human computation could increase the process where automated algorithms lack efficiency, for example the translation of communicated content into other languages. Combining these different areas of technology provides a long-term roadmap for research, engineering, and commercial exploitation. We illustrate our approach by defining the on-line communication strategy for a European research project PlanetData and the Semantic Technology Institute (STI) International association.

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Contents

List of Tables ...... 3

List of Figures ...... 5

List of Shortcuts ...... 6

1 Introduction ...... 7

2 The Information Models ...... 11 2.1 Organization ...... 12 2.2 Interact ...... 13 2.3 Event ...... 14 2.4 Result ...... 15 2.5 Further Information Items ...... 16 2.6 Editorship ...... 16 2.7 Formalization of the Information Model ...... 16 2.7.1 The Online Communication core ontlogy...... 16 2.7.2 The Online Communication ontology extensions ...... 19

3 The Channel Model ...... 21

4 The Weaver ...... 29

5 PlanetData ...... 32 5.1 The Information Model ...... 32 5.2 The Channel Model ...... 36 5.2.1 Static Broadcasting ...... 36 5.2.2 Dynamic Broadcasting ...... 37 5.2.3 Sharing ...... 38 5.2.4 Collaboration...... 38 5.2.5 Group communication ...... 39 5.2.6 Semantic-based Dissemination ...... 39 5.3 The Weaver ...... 45 5.3.1 Static Broadcasting ...... 45 5.3.2 Dynamic Broadcasting ...... 49 5.3.3 Sharing ...... 61 5.3.4 Collaboration...... 62 5.3.5 Group communication ...... 66 5.3.6 Semantic-based Dissemination ...... 67

6 STI International ...... 76 6.1 The Information Model ...... 76 6.2 The Channel Model ...... 80 6.2.1 Static Broadcasting ...... 80 6.2.2 Dynamic Broadcasting ...... 82

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6.2.3 Sharing ...... 83 6.2.4 Group communication ...... 83 6.2.5 Semantic-based Dissemination ...... 84 6.3 The Weaver ...... 89 6.3.1 Static Broadcasting ...... 89 6.3.2 Dynamic Broadcasting ...... 98 6.3.3 Sharing ...... 109 6.3.4 Group communication ...... 111 6.3.5 Semantic-based Dissemination ...... 115

7 Related Work ...... 122

8 Future Work ...... 124 8.1 Multi-channel On-line Value Management ...... 124 8.2 Every Journey begins with the first steps ...... 126

9 Conclusions ...... 129

10 References ...... 131

11 Appendix ...... 133 11.1 Open tasks ...... 133 11.2 LOD Vocabularies ...... 133 11.3 Core ontology ...... 137 11.4 PlanetData Information Model in OWL ...... 147 11.5 STI International Information model in OWL ...... 155 11.6 Social Network Sites ...... 164

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List of Tables

Table 1. Information Model of PlanetData ...... 32 Table 2. Editors of PlanetData ...... 35 Table 3. Static Broadcasting Channels of PlanetData ...... 36 Table 4. Dynamic Broadcasting Channels of PlanetData ...... 37 Table 5. Sharing Channels of Planet Data ...... 38 Table 6. Wiki Channel of PlanetData ...... 38 Table 7. Facebook Channel of PlanetData ...... 39 Table 8. Semantic-based Dissemination of PlanetData: Concepts ...... 39 Table 9. oc:Event ...... 40 Table 10. foaf:Project ...... 41 Table 11. pd:Partner ...... 41 Table 12. oc:Person ...... 41 Table 13. pd:AssociateApplication ...... 41 Table 14. pd:CoreApplicationCall1 ...... 42 Table 15. pd:CoreApplicationCall2 ...... 42 Table 16. pd:DataSetsAndTools ...... 42 Table 17. pd:Deliverable ...... 42 Table 18. pd:PRMaterial ...... 42 Table 19. pd:Presentation ...... 42 Table 20. oc:Publication ...... 43 Table 21. oc:Video ...... 43 Table 22. pd:Factsheet ...... 43 Table 23. pd:Activity ...... 43 Table 24. pd:WorkPackage ...... 43 Table 25. oc:Committee ...... 43 Table 26. pd:ProjectManagementBoard ...... 44 Table 27. pd:TechnicalManagementBoard ...... 44 Table 28. pd:GeneralAssembly ...... 44 Table 29. oc:Document ...... 44 Table 30. Content-Channel Weaver of PlanetData ...... 48 Table 31. News Weaver of Planet Data ...... 52 Table 32. Sharing Weaver of PlanetData ...... 62 Table 33. Wiki Weaver of PlanetData ...... 63 Table 34. Facebook Weaver of PlanetData ...... 66 Table 35. Semantic-based Dissemination of PlanetData ...... 67 Table 36. Information Model of STI International ...... 76 Table 37. Editors of STI International ...... 80 Table 38. Static Broadcasting Channels of STI International ...... 80 Table 39. Dynamic Broadcasting Channels of STI International ...... 82 Table 40. Group Communication Channels of STI International ...... 83 Table 41. Semantic-based Dissemination of STI International ...... 84 Table 42. oc:Organization ...... 85 Table 43. oc:Committee ...... 85 Table 44. oc:Board ...... 85

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Table 45. sti2:ExcecutiveBoard ...... 86 Table 46. sti2:Fellows ...... 86 Table 47. sti2:SteeringCommittee ...... 86 Table 48. sti2:WorkingGroup ...... 86 Table 49. oc:Document ...... 86 Table 50. sti2:Video ...... 87 Table 51. sti2:Application ...... 87 Table 52. sti2:MemberApplication ...... 87 Table 53. sti2:LocalHostApplication ...... 87 Table 54. sti2:EventSeries ...... 87 Table 55. sti2:ConferenceSeries ...... 87 Table 56. eswc:ESWCConferenceSeries ...... 87 Table 57. sti2:BoardMeeting ...... 87 Table 58. sti2:GeneralAssembly ...... 88 Table 59. sti2:Summit ...... 88 Table 60. sti2:SummerSchoolSeries ...... 88 Table 61. eswc:ESWCSummerSchoolSeries ...... 88 Table 62. sti2:Community ...... 88 Table 63. Content Channel Weaver of STI International ...... 93 Table 64. News Weaver of STI International ...... 100 Table 65. Sharing Weaver of STI International ...... 110 Table 66. Social Network Sites Weaver of STI International ...... 113 Table 67. Semantic-based Dissemination of STI International ...... 115 Table 68. Open Tasks ...... 133 Table 69. LOD Vocabularies ...... 133 Table 70. Social Network Sites ...... 164

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List of Figures

Figure 1. The Life Cycle of Communication ...... 10 Figure 2. Classes of the core ontology ...... 17 Figure 3. Properties of the core ontology ...... 18 Figure 4. Technical Means to publish Semantic Data ...... 27 Figure 5. Home Site of PlanetData ...... 45 Figure 6. Project Site of PlanetData ...... 46 Figure 7. Join Site of PlanetData ...... 46 Figure 8. Event site of PlanetData ...... 47 Figure 9. Result site of PlanetData ...... 47 Figure 10. News Box of Planet Data ...... 50 Figure 11. News Site of PlanetData ...... 50 Figure 12. News Archive of PlanetData ...... 51 Figure 13. Twitter Page of PlanetData ...... 52 Figure 14. Slideshare Page of PlanetData ...... 61 Figure 15. VideoLectures Page of PlanetData ...... 61 Figure 16. Wiki Page of PlanetData ...... 62 Figure 17. Facebook Page of PlanetData ...... 66 Figure 18. Home Site of STI International ...... 89 Figure 19. Organization Site of STI International ...... 90 Figure 20. Interact Site of STI International ...... 90 Figure 21. Event Site of STI International ...... 91 Figure 22. ESWC Conference series Site of STI International ...... 91 Figure 23. ESWC Summer School 2012 Site of STI International ...... 92 Figure 24. Community site of STI International ...... 92 Figure 25. News Box of STI International...... 98 Figure 26. News Site of STI International ...... 99 Figure 27. News Archive of STI International ...... 99 Figure 28. Twitter Page of STI International ...... 100 Figure 29. Slideshare Page of STI International ...... 109 Figure 30. Youtube Page of STI International ...... 109 Figure 31. Facebook Page of STI International ...... 111 Figure 32. Facebook Group of ESWC 2012 Summer School ...... 111 Figure 33. LinkedIn Page of STI International ...... 112 Figure 34. XING Page of STI International...... 112

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List of Shortcuts

A1L Activity 1 Leader A2L Activity 2 Leader A3L Activity 3 Leader A4L Activity 4 Leader C Contact CD Concept Description CM Call Manager CM Communication Manager E Event I Interact i instance IS Instance Set J Join JFP Join as Full Partner M Mission O Organization P Project PD Project Description PM Project Manager R Result SD Scientific Director WM Webmaster WP Work package WP1L Work package 1 Leader WP2L Work package 2 Leader WP3L Work package 3 Leader WP4L Work package 4 Leader WP5L Work package 5 Leader WP6L Work package 6 Leader WP7L Work package 7 Leader

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1 Introduction

“I am about to propose the existence of something called the knowledge level, within which knowledge is to be defined.” [Newell, 1982]1

Let us first describe the problem, and then we shall outline our solution.

The challenge. The last two hundred years have revolutionized international transport and communication. Fax, phone, and later the internet, have radically changed our communication possibilities. More and more communication has been freed from the geographical barriers that formerly limited their speed and expansion. Now, it is (in principle) possible to instantly communicate with a large fraction of the entire human population. Nevertheless, new means also generate new challenges.

Take the world of the TV consumer as an example. Twenty-five years ago, you had around three channels. Therefore, selecting your program was a rather trivial task which required no more than a few seconds. Whilst hundreds of channels have been added, thousands of channels have been connected via the internet, where extremely large libraries of videos (which go beyond the metaphor of a ‘channel’), currently define the content. Now the consumer could spend the rest of his life browsing in search of the program he wishes to watch. Obviously, he requires new skills and new access means to scale and filter the exponentially increased offer.

Precisely the same is needed for our overall approach to on-line (or internet-based) communication. Assume the task of a small hotelier. How can he ensure that he is found by his potential customer, i.e., how can he find them? He should have a web site with high visibility by various search engines, he must be present in a large number of on-line booking channels, we should find him through the web site of the town, and obviously a facebook site is a must (why not with a booking engine link included?). Bookings through mobile platforms are significantly increasing and you want to be found there too. Why not add a video about the hotel on youtube, a chat channel for instant communication, fast email and fax response capabilities, the old- fashioned telephone, and occasional tweets and emails that are clearly distinguishable from spam? Preferably the communication should be multi-directional, i.e., the hotelier should realize when one of his posts gets commented on (up to a full-fledged impact analysis), or even more importantly, he should be aware when someone talks about his hotel and how much the costumer liked it. As much as this is needed, this obviously does not scale and [Mulpuru et al., 2011] calls it “the growth of the multichannel monster”. In principle, he has three equally problematic alternatives:  He does it on an ad-hoc basis as a side activity by himself. Obviously this works, however, the amount of potential customers and therefore business opportunities that he is missing may be tremendous and may take him out of the market in the long run.

1 “This notion of knowledge level was first introduced by Allen Newell in the 1980s, to have a way to rationalize an agent's behavior. ... Beneath the knowledge level resides the symbol level. Whereas the knowledge level is world oriented, namely that it concerns the environment in which the agent operates, the symbol level is system oriented, in that it includes the mechanisms the agent has available to operate. The knowledge level rationalizes the agent's behavior, while the symbol level mechanizes the agent's behavior.” http://en.wikipedia.org/wiki/Knowledge_level

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 He builds up a professional communication team by hiring a large number of social media experts and tailors them over the various channels. Actually, a large hotel chain may be able to do this. In the case of our hotelier, he would find himself even more quickly out of the market through the high costs attached to this “solution”.  Finally, he could start to cooperate with an external marketing agency. This marketing agency must understand the domain (tourism, accommodations) and the various communications means available to disseminate the contents about our hotel in an effective and efficient fashion. These agencies have some IT support that supports multi- channel dissemination, however, they have to manually adopt, align, and define the content for these channels. In summation, these services are costly and only partial solutions (partial to limit the high costs of manual labor of on-line communication experts).

Organizations of all sizes, commercial and not-for-profit, regularly face the challenge of communicating with their stakeholders using a multiplicity of channels, e.g. Web sites, videos, PR activities, events, email, forums, online presentations, social media, mobile application, and recently structured data. The social media revolution has made this job much more complicated, because:  the number of channels has grown exponentially,  the communication changes from a mostly unilateral "push" mode (one speaker, many listeners) to an increasingly fully bilateral communication, where individual stakeholders (e.g. customers) expect one-to-one communication with the organization, the expected speed of reaction is shrunk to almost real-time, and  the contents of communication becomes more and more granular and increasingly dependent on the identity of the receiver and the context of the communication, making the individualization of management of the communication very difficult to automate.

We are aiming to mechanize important aspects of these tasks, allowing scalable, cost- sensitive, and effective dissemination for small-or-medium sized business units and comparable organizations.

The solution. The core idea of our approach is to introduce a layer on top of the various internet based communication channels that is domain specific and not channel specific.2 So one has:  information models, that define the type of information items in a domain;  a channel model (or communication model), that describes the various channels, the interaction pattern, and their target groups;  mappings of information items to channels through weavers; and finally,  a library of implemented wrappers for actual channel instances.

What is essential is to distinguish the communication or channel model from the conceptual descriptions of the information.3 Our approach requires the creation of a communication model (i.e., an increasingly complete model of channels), and knowledge models for each vertical (such

2 See also as an excellent presentation on this idea: http://www.slideshare.net/reduxd/beyond-the-polar-bear 3 In analogy to style sheets that separate the contents from its presentation.

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as research projects, research institutes, associations, hotels, restaurants, touristic events, medical doctors, etc.), and finally linking the knowledge model with the communication model through a weaver that weaves concepts with channels. This will not be cheap! However, you pay one price for an entire vertical, i.e. for thousands or up to millions of business units. Even if it would cost the same amount as doing it manually directly on a channel basis for ten of them, it is obviously cheaper if the number of business units is higher than ten. And on the contrary, we think that even if done directly for one business unit, it would quickly turn into profit by saving on manual dissemination work through a mechanized communication model. After all, data and information can be expressed at the conceptual level which the domain experts understand. The difficult dissemination through channels is done automatically through proper channels that are attached to these concepts.

Currently, all commercially available solutions are only channel centric and do not provide any built-in support for what needs to be disseminated or where to disseminate what piece. In our approach, it is built-in as a knowledge model and explicitly linked with the channel model. It must be done once for a hotel, and could then be reused for millions of them.

The basic SMCR model of communication4 is unidirectional. A sender sends a message through a channel to a receiver. The direction of the communication and the different roles are fixed. Actual communication is more complex. Agents interact and communicate in parallel, permanently alternating their role in these acts of communication. Therefore, we have adopted the transactional model of communication and its underlying premise that individuals are simultaneously engaging in sending and receiving messages (cf. [Barlund, 2008]).5

Consequently, our approach not only disseminates information, but also deals with the aggregation of feedback and impact by simply going through the dissemination chain in the opposite direction, collecting responses in the various channels and integrating them under the appropriate knowledge item. We not only talk, we also listen to responses. And we do not get these responses scattered over multiple channels. Instead, they are aggregated and presented at the level of the domain specific concept to which they refer. Finally, our approach can also aggregate information from channels without prior publication activity. Communication situations initiated by an external agent can be handled through standing queries over pre-defined channels and dynamic web screening. Therefore, a holistic methodology for supporting communication must support the following subtasks that basically form a circle or spiral (see Figure 1):  Design of an information item  Dissemination of the information item using suitable channels and places  Observation of communication acts  Measure, analysis, and aggregation of the information published

These activities form a circle that we call the life cycle model of communication. Reactive communication starts with the observation task; active communication starts with the design phase. In any case, when started, one has entered an-in principle-infinite loop. Obviously, these tasks can and should be parallelized once initialized.

4 http://en.wikipedia.org/wiki/Models_of_communication 5 Or in Web2.0 terms, users are prosumers, i.e., consumer and producer of information.

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Figure 1. The Life Cycle of Communication

The pudding is in the eating. We will describe our solution for on-line communication we developed for the PlanetData project6 and the Semantic Technology Institute (STI) International research association7.

PlanetData is a leading semantic technology project funded by the European Commission. It aims to create a durable community made up of academic and industrial partners working on large-scale data management. This community will be supported through the provision of data sets and have access to tailored data management technology. It will benefit from a comprehensive program of training, dissemination, standardization, and networking activities, intended to strengthen existing collaborations and establish new ones, to educate organizations in key questions related to open data exposure, and to transfer research results towards industry. Obviously such a project requires the most advanced scalable, effective, and efficient on-line communication approach that is currently available.8

STI International is a global network engaging in research, education, innovation and commercialization activities on semantic technologies working to facilitate their use and applicability within industries and society as a whole. STI International is organized as a collaborative association of interested scientific, commercial and governmental parties that share

6 http://www.planet-data.eu/. Notice that “a project in business and science is a collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim.” http://en.wikipedia.org/wiki/Project 7 http://www.sti2.org/ 8 Keep in mind that PlanetData is only an example for thousands of EU-funded research projects, millions of other research projects, and billions of projects in general.

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a common vision. Launched in Berlin in January 2007, STI international designs its unique research infrastructure and implements public and internal services that support the individual partner organizations in their research collaboration, standardization, dissemination and exploitation activities. Obviously such an association requires the most advanced scalable, effective, and efficient on-line communication approach that is currently available.9

We would like to mention that in this paper, we limit the discussion of communication channels to those that are internet-based. Obviously, our overall approach could (and must in practice) also be generalized to include more traditional channels such as paper letters and newspaper advertisements.

The remainder of the paper is structured as follows. Section 2 introduces the two Information Models regarding their overlaps and distinctions and Section 3 defines the channels used by the two use cases. Section 4 introduces the general concept of the weaver that brings together information with communication channels. Since this alignment is highly specific we discuss the concrete instantiations in the following Sections. Section 5 defines the information model, channel model, and weaver for PlanetData and Section 6 provides the same for the STI International case study. Section 7 discusses related work and finally Section 8 sketches future work and provides the conclusions.

2 The Information Models

Here we define the information models of PlanetData and STI International. We indentified the following top-level concepts to define PlanetData and STI International (see Section 2.1.-2.4):  Organization. This structural model defines both as structured entitys composed of elements organized in a certain structure.  Interact. This communication model defines how you can interact with them.  Event. This activity model describes their major activities.  Result. Here we describe measurable and durable outcomes. We capture das Erlöschen des Prozesses in seinem Resultat.

Further issues are described in Section 2.5.

Each of the categories comes with an editor responsible for maintaining the contents (see Section 2.6). Editors serve as a contact point to provide content. They are also responsible for collecting this content and passing it to the operational process that publishes the contents in the various information channels. A clear definition of editorship for each information item ensures a manageable process model for gathering and publishing this content.

After defining an informal model we formalized the information model as an ontology in in Section 2.7. We model structured information items as concepts and non-structured ones as properties, i.e., we assume simple non-structured values for properties. In general our model is

9 Keep in mind that STI International is only an example for millions of research initiative and millions of associations in general.

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rather simple but this may reflect the fact that we do not model a domain with all its complexity but rather the information chunks that are disseminated about it. That is, our modeling perspective and grainsize is defined by the consideration that an information provider can make informal sense of a chunk and that this chunk can be mapped onto a communication channel.

2.1 Organization

An organization is a means to an end. Therefore it should have a crystal-clear mission statement defining why it is there. Obviously such a justification of existence is based on three principal elements: what problem an organization is dealing with, why it is an important problem, and how the organization contributes to its solution.

STI International is an association, i.e., it is constituted by its member organizations. Hereby, STI International distinguishes its membership by partners and members.

 Partners: STI International Partners have voting rights in the General Assembly and can appoint a delegate to the Board. They have reduced fees for all STI events, conferences and services, and can send announcements to the STI Community and STI Members mailing list.  Members: STI International Members can participate in the General Assembly. They have reduced fees for all STI events, conferences and services, and can send announcements to the STI Community mailing list.

Similarly, the project body of PlanetData that carries it is composed by partners that should be mentioned. As a Network of Excellence10 it wishes to distinguish its membership by core and associate partners.

Notice each of these partners or members is again an organization and we could/should here recursively refine the model.

These members and partners set up legal bodies that represent the organization. In the case of STI International these are:  The Executive Board is the executive body of the Association. Members of the Executive Board include the President, one or two Vice Presidents, the Treasurer and a General Secretary. The Executive Board is responsible for the operational management of the Association.  STI Fellows are well-known experts in the “semantic community” and are responsible for submitting recommendations to the Board and the Executive Board.  The Board consists of members of the Executive Board, STI fellows, and delegates of all partners. It has an advisory role over the Executive Board and recommends the strategic, scientific, economic and financial objectives of the Association. It holds the overall decision power in STI International.

10 Network of Excellence projects are "designed to strengthen scientific and technological excellence on a particular research topic through the durable integration of the research capacities of the participants.” http://en.wikipedia.org/wiki/Network_of_Excellence

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Similar in the case of PlanetData:  It has a Project Coordinator, providing the overall leadership, a Scientific Director responsible for the scientific lead, and a Project Manager that helps both and therefore the project in achieving the mission. These persons and one representative per core partner form the Project Management Board which is responsible for the operational management of the project.  The working structure of the project is organized in tasks, which are aggregated into work packages, and work packages are aggregated into Activities. The Technical Management Board oversees the scientific and technical progress of the project and is composed of the scientific director, the activity and work package leaders.  Finally, the General Assembly is the overall governing board of the project and is similarly structured as the Project Management Board.

Legal entities are, in the end, nothing more than a structured pattern of interaction between the people that carry these legal bodies. Additionally, these people appreciate being publically awarded and recognized for the great service they provide for their organizations. Therefore, it is more than wise to list the people that are responsible for the actual work on the project (as a subset of all the people that keep a partner organization alive). In the case of STI International it is called the team which consists of people who are here to support the association, and their partners and members.

Both entities are further described by documents. Both entities offer Press Material. In addition, they have a number of specific documents:  PlanetData: A project description roughly reflecting what is called a project fact sheet by the European commission and legal documents such as the Document of Work, defining the body of work that will be delivered in return to the public funding received, and the Consortium Agreement as a contract with all project participants.  STI International: Documents that describe the rules and processes of the organization, i.e., Progress Reports, Statutes and Rules Documents, and Working Group Documents.

Finally, each entity has some specific concepts in its description. PlanetData mentions the funding body and framework that is financing and therefore ultimately enabling the project as an actual process.

STI International has working groups that work on generic technological solutions that then can be used, extended, and applied within individual research projects.

2.2 Interact

We have just learned two things. People love to get funding and projects have funding to give. Obviously people may be interested in how to join PlanetData. Actually, PlanetData offers the possibility to join as an associate partner and as a core partner. Clearly, both possibilities

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should be described in necessary detail. The latter option is based on two calls, where one is already closed. Describing the closed call and the future call for core partners is of core interest for people reading about PlanetData. STI International is an association. An important way to contact STI International is therefore the request to become a partner or a member. How to Join STI International is therefore important information.

An individual requires an address to approach an organization. One might wish to know things like a Skype id, an email address, a phone number, a fax number, a postal address, a Facebook account name, a Twitter account name, and a list of email lists. In addition, it is nice and helpful if an organization adds more information on its location, i.e., a local map, how to reach it, nearby accommodations, and general tourism info about the place. The latter applies only to STI International since a project does not have a physical address (one could provide the address of the organization that is project coordinator, but it would be of limited use).

2.3 Event

A project is a sequence of events and each event11 is an object in time. In our more specific setting an event in our sense of the word is a type of gathering.12 Immediately two important dimensions arise to distinguish events from a general and a PlanetData point of view:  past event and current & upcoming event; and  internal event (i.e., project meetings) that is “owned” by PlanetData and external events that is aligned with and supported by PlanetData. A third category of events are so-called strategic events (also called Ornithorhynchus anatinus events) that are organized by the project (possible in cooperation with external partners) but for the broader audience. Examples are strategic workshops around the call activities of PlanetData and the Summer School that is organized in cooperation with STI International and the European Semantic Web Conference Series (ESWC).

STI International runs and reports the following event series:  Board Meetings. The Board meets twice a year to monitor the progress and operations of STI International.  General Assemblies. The General Assembly of the Association is convened at least once every business year.  Summits. Every two years STI International holds a Semantic Summit organized by the STI Fellows for the STI Board and selected members. STI International Summits address a small number of open scientific and domain or industry challenges of strategic importance to the Semantic Technology Community.  Summer Schools. As part of its training and educational focus, STI International Summer Schools provide an introduction to the interdisciplinary field of Semantic Technologies for senior undergraduate and graduate students. One of them is shared with the PlanetData project and the Extended Semantic Web Conference (ESWC) Series. More details regarding the ESWC Summer School Series can be found below.

11 http://en.wikipedia.org/wiki/Event_(philosophy) 12 http://en.wikipedia.org/wiki/Event_(philosophy)

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 Conference Series. STI International runs a number of conferences in the Semantic Technology and Web area continuing the work initiated by ESSI13 which began with the European Semantic Web Symposium in 2004.14 o Asian Semantic Web Conference (ASWC)15 o European Semantic Technology Conference (ESTC)16 o Extended Semantic Web Conference (ESWC)17 o Future Internet Symposium (FIS)18.

The ESWC Summer School is described by the following major items:  A mission statement,  About: including a program, the organization team and some information on the sponsors  the Tutors,  the Keynotes, and  an application procedure for registering to the Summer School.

The Extended Semantic Web Conference (ESWC) Series is described by the following major items:  A mission statement,  a government specification,  the Steering Committee,  a list of current & upcoming and past ESWC events, and  an application procedure for becoming a local host.

2.4 Result

A process is a means to achieve a result. A Result is therefore the final and ultimate description element for a project. In the case of PlanetData they are:  Project deliverables  PR material  Publications.  Presentations.  Data sets and Tools  Videos

13 The European Semantic Systems Initiative (ESSI) was founded by six European FP6 projects working in the domains of Semantic Web and semantically empowered service-oriented architectures: Adaptive Services Grid (ASG), Data Information and Process Integration with Semantic Web Services (DIP), Knowledge Web , Semantic Knowledge Technologies (SEKT), Semantics Utilised for Process management within and between Enterprises (SUPER), and Triple Space Communication (TripCom). It was a pre-decessor of STI International. ESSI generalized the SDK cluster (http://videolectures.net/koml04_davies_sc/) that was initiated by the three projects SEKT, DIP, and Knowledge Web. 14 http://www.esws2004.org/ 15 http://www.sti2.org/events/conference-series/asian-semantic-web-conferences 16 http://www.estc-conferences.com/ 17 http://www.eswc-conferences.org/ 18 http://www.fis-conferences.org/

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 Event summaries.

STI International is not reporting direct results. Obviously it has value as a network organization to its partners and members. Results may be directly achieved by them or through STI International working groups, events organized by STI International, or through STI Research19, a company partially owned by STI International.

2.5 Further Information Items

STI International is developing a portal mentioning semantic technology vendors, data market places, and user organizations. For the moment, we defined the following limited properties to describe these entities:  Name  URI  Logo  Description

Enrichment of this Ontology and its population by instances is then a task delegated to the semantic technology community.

2.6 Editorship

Each of the categories comes with an editor responsible for maintaining the contents. Editors serve as a contact point to provide content. They are also responsible for collecting this content and passing it to the operational process that publishes the contents in the various information channels. A clear definition of editorship for each information item ensures a manageable process model for gathering and publishing this content.

2.7 Formalization of the Information Model

We formalized the concepts that were introduced throughout chapter 2 can be formalized to a set of OWL ontologies. The main concepts are introduced in the Online Communication core ontology which summarizes commonalities between PD and STI. This ontology is introduced in Section 2.7.1. Additionally, in Section 2.7.2 we introduce the extensions that are specific to the single use case of PD or STI2 respectively.

2.7.1 The Online Communication core ontlogy

The classes of this ontology are depicted in Figure 2, the properties in Figure 3, and the source code can be found in the appendix.

19 https://research.sti2.org/

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Figure 2. Classes of the core ontology

This ontology defines the concepts and relations that are relevant for both use cases described below. Both the PlanetData Network of Excellence and the STI International association have certain commonalities that can be summarized as follows:  Events. Events are one of the most complex elements in the OC core ontology. In particular, there is the need for distincting between event series (that happen on a regular basis and are about a specific topic, such as conferences) and single events such as meetings. As for the properties, oc:Event and its subclasses have attendees, start and end dates, performers, related events, and even sub-events. This covers all events that occur in the common scope of PlanetData and STI International.  Organizations. Each of the community in our use cases has a set of organizations, such as boards and committees, involved. Both associations are structured in this way and therefore, the class oc:Organization is needed. Both, persons (see below) and organizations can be summarized under the concept of an oc:Agent. This subclass structure is a central element when it comes to respononsibilities (e.g. the project management board (as an organization) is responsible for organizing the review, the project manager (a single person) is responsible for communicating decisions to the project officer. Organizations can be specialized to projects and committees. Note that project does not refer to projects in the sense of EU-projects but more in a sense of project groups, such as the organizers of the ESWC Summer School. Moreover, committees (and their subclass board) formalize a more stable concept in comparision to project task forces.  Persons. Another entral concept in the organization of STI International as well as in Planet Data is the concept of involved or - more generally formalized - related persons.

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Of course, oc:Person relates to organizations through the oc:hasMember relationship.

Figure 3. Properties of the core ontology

 Documents. Documents such as a technical report, deliverables or video (e.g. related VideoLectures) 20 also form a central concept in the OC core ontology. Of course, oc:Document instances can have a creator, a publisher, subjects, and topics. Moreover, every instance in the ontology can have related documents.  Images. This class defines images that can be related to any other element of the ontology.  Locations. This class defines locations that can be related to any other class of the ontolog.  Processes. This class defines processes that are internally or externally visible. Such a process could be the application process (e.g. for getting into the Planet Data consortium).

This covers the classes of the core ontology. In the following we will provide short explanations of the most important properties:  OC:attends – a person can attend an event  OC:hasContactPoint – events have persons as a contact point  OC:hasCreator – documents have a creator  OC:hasEmail – persons have an email address  OC:hasImage – several items can be linked to an image

20 http://videolectures.net/

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 OC:hasLocation – events usually also have a location  OC:hasMember – organizations have members  OC:hasOnlineAccount – agents have online accounts  OC:hasPartner – agents have partners  OC:hasPublisher – documents have a publisher  OC:hasRelatedDocument – documents can be related to different concepts  OC:hasRelatedEvent – events can be related to different concepts  OC:hasSubOrganization – organizations can have suborganizations  OC:hasSubject – the subject of a document  OC:hasTopic – the topic of a meeting or a document  OC:isAffiliatedWith – a person has an affiliation  OC:isAttendedBy – a meeting is attended by agents  OC:isFundedBy – agents or events can be funded by agents  OC:isInvolvedIn – agents are involved in events and documents  OC:beginsAt – start date of an event  OC:endsAt – end date of an event  OC:hasDate – a single date of an event  OC:hasDescription – documents, events and organizations have descriptions  OC:hasFaxNumber – agents can be reached by fax  OC:hasMissionStatement – an agent can have a mission  OC:hasName – agents have a name  OC:hasPhoneNumber – agents have a phone number  OC:hasTitle – documents have a title

This ontology forms the core that is shared by the information models of the two use cases.

2.7.2 The Online Communication ontology extensions

Starting from the OC core ontology (Section 2.7.1) we have two separate branches of specialization, one for the STI2 and one for the PD use case. The classes denote specializations of the concepts in the core ontology. Therefore the description of their super classes is valid for them as well. It has to be pointed out that - for brevity - we will refrain from explaining each concept and property once again.

First, we will introduce the STI2 extension:

Classes:  OC:ExecutiveBoard – (subclass of OC:Committee)  OC:Fellows – (subclass of OC:Committee)  OC:SteeringCommittee – (subclass of OC:Committee)  OC:WorkingGroup – (subclass of OC:Committee)  OC:Community – (subclass of OC:Organization)

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 OC:Company – (subclass of OC:Organization)  OC:BoardMeeting – (subclass of OC:Meeting)  OC:GeneralAssembly - (subclass of OC:Event)  OC:Summit - (subclass of OC:Event)  OC:LocalHostApplication - (subclass of OC:ApplicationProcess)  OC:MemberApplication - (subclass of OC:ApplicationProcess)

Properties:  OC:hasFounder  OC:hasPresenation  OC:hasProgram  OC:sponsors  OC:supports  OC:hasAttendingInformation  OC:hasFoundingDate  OC:hasGovernmentSpecification  OC:hasRegistrationFees  OC:hasRulesSpecification

Second, we will introduce the PD extension:

Classes:  OC:Partner – (subclass of OC:Organization)  OC:ApplicationForm – (subclass of OC:Document)  OC:ConsortiumAgreement – (subclass of OC:Document)  OC:Dataset – (subclass of OC:Document)  OC:Deliverable – (subclass of OC:Document)  OC:DescriptionOfWork – (subclass of OC:Document)  OC:FactSheet – (subclass of OC:Document)  OC:PR_Material – (subclass of OC:Document)  OC:Presentation – (subclass of OC:Document)  OC:Plenary – (subclass of OC:Event)  OC:AssociatePartnerApplication – (subclass of OC:ApplicationProcess)  OC:CallForProjects – (subclass of OC:ApplicationProcess)

Properties:  OC:hasActivity  OC:hasWorkPackage  OC:hasPartnerStatus

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3 The Channel Model

“A growing number of retailers are becoming increasingly multichannel as more of their sales are coming through their web divisions than ever before.” [Mulpuru et al., 2011]

“In telecommunications and computer networking, a communication channel, or channel, refers either to a physical transmission medium such as a wire or to a logical connection over a multiplexed medium such as a radio channel.”21 In on-line communication, we take a broad definition of a channel. A channel is a means of exchanging information in the on-line space. There is a close relationship between URIs and channels as each URI can be used as a channel to spread or access information. However, not each channel directly refers to an URI. For example, Facebook provides around forty different methods of spreading information not distinguished by a URI. Additionally, individual information items spread through Facebook are not distinguished by URIs. In general, a channel can be interpreted as a “place” where one can find or leave information, whether it is unanimously referred by a URI or addressed through a service. However, even this is not broad enough. As described previously, a channel can also be the URI of a vocabulary (or the formalisms such as RDFa or microformats) that are used to publish the information. Through use of this URI, only humans or software agents that “speak” this dialect are able to access this information. Here, the communication channel cannot be interpreted as a place, but rather as a way to express or refer to the information. In the following, we want to distinguish channels by the communication mode they support.

Communication is based on the broadcasting of information. Therefore, we define the first category of our channel classification system as channels used for broadcasting. Here we make a distinction between the publication of mostly static information and dynamic contents that express the timeliness of an information item. One way of spreading information is to invite other people to use it. Therefore, sharing is another category we have identified. It reflects the insight that others are not passive consumers of our information but active prosumers that should be helped and supported in their information processing activities. Sharing is the first form of cooperation. Explicit collaboration through a shared information space is the next cooperation category we have identified. Collaboration between individuals leads to groups of people actively organizing their communication and cooperation. Social networking sites that support groups of people in their information needs are instances of this next category we have identified. Obviously, the boundaries between these categories are fluid and many channel providers try intentionally to establish services covering several of them. Still, it is often possible to identify a major category for them, often based on the major usage patterns of their users. An important approach to broaden the scope of a dissemination activity is to add machine- processable semantics to the information. With this approach, search and aggregation engines can provide a much better service in finding and retrieving this information. A means of adding machine-processable semantics to information is our final channel category.22

21 http://en.wikipedia.org/wiki/Communication_channel 22 [Finzen et al., 2010] propose a slightly different categorization of channels, however, call them different types of information.

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Broadcasting static information. Websites are an established means of providing (mostly) static information. Information that reflects the structure of the contents is provided through websites and they offer a smooth way for users to access this content. An important addition beyond the dissemination through an owned website is an entry on other sites such as Wikipedia, the world’s leading encyclopedia. 23

Broadcasting dynamic information. With Web 2.0 technologies, dedicated means for publishing streams and interacting with information prosumers have been added. A first step in this direction is the inclusion of a News section in a website using blogging tools such as Wordpress24. Good practices for a news section on a website are:  Each news item has its own URL, so that they can be returned in search results, bookmarked, shared etc.;  News should contain a pointer to a more detailed description about the information items they describe;  each news item is archived;  each news item can be indexed by search engines;  each news item is typed (through use of the information model);  each news item is categorized (through use of a folksonomy);  each post can be directly shared, emailed, added to favorites, and liked;  news can be searched, sorted, and filtered; and  important news items stay at the top to highlight main announcements.

Such news can be further spread through a news ticker such as RSS feeds25 and Twitter26. An RSS feed is used to broadcast news. Its purpose is to regularly remind the user of the existence of a particular activity and the fact that it is producing interesting results. Twitter is a widely used means of disseminating news, however, significantly limits the length of it. Finally, Email and Email lists27 are also well established means for news dissemination. Especially the

23 “Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.” http://www.wikipedia.org/ 24 “WordPress is an open source blog tool and publishing platform powered by PHP and MySQL” http://en.wikipedia.org/wiki/WordPress 25 „RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.“ http://en.wikipedia.org/wiki/Rss_feed 26 „Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. … Twitter was produced in March 2006 by Jack Dorsey and launched in July. Since then Twitter has gained popularity worldwide and is estimated to have 200 million users.“ http://en.wikipedia.org/wiki/Twitter 27 “An electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to its members or customers, but typically refers to four things — a list of email addresses, the people ("subscribers") receiving mail at those addresses, the publications (email messages) sent to those addresses, and a reflector, which is a single email address that, when designated as the recipient of a message, will send a copy of that message to all of the subscribers.” http://en.wikipedia.org/wiki/Electronic_mailing_list

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latter are a proven means of broadcasting information and facilitating group discussions. We use the following email lists:  Database community: [email protected]  Software Engineering community: [email protected]  Linked Open Data community: [email protected]  Semantic Web community: [email protected]  Information Systems community: [email protected]  Information Retrieval community: [email protected]  STI International community: [email protected], [email protected], and [email protected]  PlanetData community: [email protected]

Other ways of spreading news are through social networking sites, which will be discussed below. Chatting 36 is another form of even instantially communicating and disseminating information and a blog37 could be used to inform partners and members of recent trends in the field of semantic technologies.

Technically, we use mostly the content management system Drupal 38 as a content management system for handling static and dynamic broadcasting. RSS feeds and tweets are generated automatically from it. Also tweets are reposted through Facebook. Chatting is implemented through skype39.

Sharing. There are a large number of Web 2.0 websites that support the sharing of information items such as: bookmarks, images, slides, and videos, etc. Flickr40, as a means for exchanging photos, will no longer be used by STI International. It will also not be used by PlanetData. The function of sharing photos will instead be covered by a Social Network Site

28 http://www.cs.wisc.edu/dbworld/ 29 http://www.sigsoft.org/seworld/ 30 http://lists.w3.org/Archives/Public/public-lod/ 31 http://lists.w3.org/Archives/Public/semantic-web/ 32 http://www.aisnet.org/AIS_Lists/publiclists.aspx 33 http://www.sigir.org/sigirlist/index.html 34 http://www.sti2.org/interact/sti-mailing-lists 35 https://lists.sti2.at/mailman/listinfo/planetdata 36 “Online chat may refer to any kind of communication over the Internet that offers an instantaneous transmission of text-based messages from sender to receiver, hence the delay for visual access to the sent message shall not hamper the flow of communications in any of the directions. Online chat may address as well point-to-point communications as well as multicast communications from one sender to many receivers.” http://en.wikipedia.org/wiki/Online_chat 37 "A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order." http://en.wikipedia.org/wiki/Blog. See for example http://www.toprankblog.com/ 38“Drupal is a free and open source content management system (CMS) and content management framework (CMF) written in PHP and distributed under the GNU General Public License.” http://en.wikipedia.org/wiki/Drupal 39 http://en.wikipedia.org/wiki/Skype 40 http://www.flickr.com/

24 STI INTERNATIONAL TR 03/06/2012 such as Facebook. Slideshare 41 is a well-known channel for storing and exchanging presentations. Youtube42 and VideoLectures43 will be used to share videos.

Collaboration. A wiki44 is primarily a means for project internal collaboration. However, it also becomes a dissemination channel if external visitors have read access45. They may then follow the intensive internal interaction that can help to gain a better and more detailed understanding of externally published results and achievements. We use MediaWiki 46 as a technical means to implement a wiki.

Organizations and projects may also use internal email lists. Since they are mostly not read accessible by a wider audience we ignore them from a point of view focused on external communication.

Group communication. Facebook 47 as a social networking site provides an additional community aspect, i.e., it forms a community that multi-directionally shares news, photos, opinions, and other important aspects. Notice that Facebook is actually not only one, but several channels. It offers more than 40 possibilities through which to disseminate information. These can also be tightly integrated into Web 1.0 pages, such as that of the New York Times. 48 Google+49 may have the potential to become a major competitor of Facebook. Therefore, it should also be included in a social networking site strategy. LinkedIn50 and Xing51 are focused on

41 „SlideShare is an online slide hosting service. Users can upload files in the following file formats: PowerPoint, PDF, Keynote or OpenOffice presentations. Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. … The website gets an estimated 12 million unique visitors a month.“ http://en.wikipedia.org/wiki/Slideshare 42 http://www.youtube.com/ "YouTube is a video-sharing website on which users can upload, share and view videos, created by three former PayPal employees in February 2005." http://en.wikipedia.org/wiki/Youtube 43 “VideoLectures.NET is a free and open access educational video lectures repository. The lectures are given by distinguished scholars and scientists at the most important and prominent events like conferences, summer schools, workshops and science promotional events from many fields of Science. The portal is aimed at promoting science, exchanging ideas and fostering knowledge sharing by providing high quality didactic contents not only to the scientific community but also to the general public. All lectures, accompanying documents, information and links are systematically selected and classified through the editorial process taking into account also users' comments.” http://videolectures.net/ 44 „wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor“ http://en.wikipedia.org/wiki/Wiki#cite_note-0 45 Write access cannot be provided due to spamming. 46 “MediaWiki is a free software open source wiki package written in PHP, originally for use on Wikipedia.” http://www.mediawiki.org/wiki/MediaWiki 47 “Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011[update], Facebook has more than 600 million active users.” http://en.wikipedia.org/wiki/Facebook 48 http://www.nytimes.com/ 49 https://plus.google.com/ “Google+ is a social networking service operated by Google Inc.. ... Google+ will be built as a layer that not only integrates different Google social services, such as Google Profiles and Google Buzz, but also introduces many new features including Circles, Hangouts, Sparks and Huddles. Google+ will also be available as a desktop application and as an application on Android and iOS. It has been said that this is Google's biggest attempt to rival the social network Facebook, which had over half a billion users in 2010." http://en.wikipedia.org/wiki/Google 50 http://www.linkedin.com/ "LinkedIn is a business-oriented social networking site that connects experienced professionals around the world, representing 170 industries and 200 countries." http://www.addthis.com/services/detail/linkedin

STI INTERNATIONAL TR 03/06/2012 25 professional use and perfectly fit the purpose of research organizations. They are focused on professional use and perfectly fit the purpose of research organizations.

Semantic-based Dissemination. An important approach to broaden the scope of a dissemination activity is to add machine-processable semantics to the information. With this approach, search and aggregation engines can provide much better service in finding and retrieving this information. Semantic annotations injected in websites are used by search engines such as Google to provide a structured presentation of the contents of websites, such as that shown in Figure X, which can be analyzed by the format and vocabulary used. “This data may be embedded within enhanced search engine results, exposed to users through browser extensions, aggregated across websites or used by scripts running within those HTML pages.” [Tennison, 2012]

There are various formats of adding machine-processable semantics to data. First, there are three competing means of including semantics directly in HTML/XML files: 1. RDFa52 adds a set of attribute-level extensions to XHTML enabling the embedding of RDF triples; 2. Microformats53 directly use meta tags of XHTML to embed semantic information in web documents; and 3. Microdata54 use HTML5 elements to include semantic descriptions into web documents aiming to replace RDFa and Microformats.55

RDFa and the other means are used by search engines such as Google to provide structured presentation of the contents of web sites such as shown in Figure 4. Currently Google supports vocabularies for describing reviews, people profiles, products, business listings, recipes, and events.

51 https://www.xing.com/ "XING ... is a social software platform for enabling a small-world network for professionals. The company claims that it is used by people from over 200 countries. ... By displaying how each member is connected to any other member, it visualizes the small-world phenomenon. The platform offers personal profiles, groups, discussion forums, event coordination, and other common social community features." http://en.wikipedia.org/wiki/XING 52 http://www.w3.org/TR/xhtml-rdfa-primer/. "RDFa (or Resource Description Framework – in – attributes) is a W3C Recommendation that adds a set of attribute-level extensions to XHTML for embedding rich metadata within Web documents. The RDF data-model mapping enables its use for embedding RDF triples within XHTML documents, it also enables the extraction of RDF model triples by compliant user agents." http://en.wikipedia.org/wiki/RDFa 53 http://microformats.org/ "A microformat is a web-based approach to semantic markup which seeks to re-use existing HTML/XHTML tags to convey metadata and other attributes in web pages and other contexts that support (X)HTML, such as RSS. This approach allows software to process information intended for end-users (such as contact information, geographic coordinates, calendar events, and the like) automatically." http://en.wikipedia.org/wiki/Microformats 54 "Microdata is a WHATWG HTML5 specification used to nest semantics within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Microdata use a supporting vocabulary to describe an item and name-value pairs to assign values to its properties. Microdata helps technologies such as search engines and web crawlers better understand what information is contained in a web page, providing better search results. Microdata is an attempt to provide a simpler way of annotating HTML elements with machine readable tags than the similar approaches of using RDFa and Microformats." http://en.wikipedia.org/wiki/Microdata_(HTML5) 55 See [Tennison, 2012] for more details.

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Figure 4. Structured content presentation56 For the moment, we have three competing proposals that should be supported in parallel until one of them can take a dominant role on the web. RDFa integrates best with the W3C meta data stack built on top of RDF57. However, this also seems to hamper the uptake of this technology by many webmasters that are not familiar with this technology stack. Therefore, Microformats were developed as a competing approach directly using some existing HTML tags to include meta data in HTML documents. Actually, they overload the class tag which causes problems for some parsers as it makes semantic information and styling markup hard to differentiate. Therefore, Microdata instead introduce new tag attributes to include semantic data into HTML. Figure 5 shows that the use of RDFa has increased rapidly, whereas the deployment of microformats in the same period has not advanced remarkably. Consequently, we are focusing on RDFa and Microdata in our dissemination approach.

Figure 5. Microformats and RDFa deployment on the Web (% of all web pages)58

56 Taken from http://www.google.com/support/webmasters/bin/answer.py?answer=99170 57 http://www.w3.org/RDF/. “The RDF data model is similar to classic conceptual modeling approaches such as Entity-Relationship or Class diagrams, as it is based upon the idea of making statements about resources (in particular Web resources) in the form of subject-predicate-object expressions. These expressions are known as triples in RDF terminology. The subject denotes the resource, and the predicate denotes traits or aspects of the resource and expresses a relationship between the subject and the object.” http://en.wikipedia.org/wiki/Resource_Description_Framework 58 http://tripletalk.wordpress.com/2011/01/25/rdfa-deployment-across-the-web/

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The chart above shows that the usage of RDFa has increased rapidly, whereas the deployment of microformats in the same period has not remarkably advanced.

Instead of including semantic annotations in XHTML documents, i.e., injecting machine- readable contents into content that is meant for direct human consumption, they can also be provided for direct machine consumption. A straight-forward way is to publish an RDF file that serialized the machine readable data. Instead of directly publishing an RDF file you can also provide a SPARQL endpoint59 allowing to querying RDF information. Instead of retrieving the entire RDF file, directed queries can be supported with this approach.

We use content management tools such as Drupal 7 to include RDFa, microdata, and microformats in the web documents. The data will also be exported from Drupal into OWLIM60 to support direct RDF61 and SPARQL (see Figure 6).

Figure 4. Technical Means to publish Semantic Data Either the editors, or alternatively, the dissemination manger enrich the content for on-line presentation by adding links and tags to the presented information. For this purpose, tools such as the following are used:  KIM62 offers the ability to create semantic links between your documents, data, domain models, and linked data; find mentions of entities, relationships, and facts in texts; and search and navigate your information space in multiple ways.

59 http://en.wikipedia.org/wiki/SPARQL. "SPARQL... is an RDF query language; its name is a recursive acronym that stands for SPARQL Protocol and RDF Query Language. It was standardized by the RDF Data Access Working Group (DAWG) of the World Wide Web Consortium, and is considered a key semantic web technology. On 15 January 2008, SPARQL became an official W3C Recommendation. SPARQL allows for a query to consist of triple patterns, conjunctions, disjunctions, and optional patterns." http://en.wikipedia.org/wiki/Sparql 60 “OWLIM is a family of semantic repositories, or RDF database management systems, with the following characteristics: native RDF engines, implemented in Java and compliant with Sesame, robust support for the semantics of RDFS, OWL Horst and OWL 2 RL, best scalability, loading and query evaluation performance” http://www.ontotext.com/owlim 61 The RDF file hast to be generated by OWLIM to include inferred triples.

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 The OpenCalais Web Service 63 creates metadata for the content you submit. Using natural language processing (NLP), machine learning and other methods, Calais analyzes your document and finds the entities within it. Additionally, Calais returns the facts and events hidden within your text. The metadata gives you the ability to build maps linking documents to people, companies, places, products, events, geographies, etc. You can use those maps to improve site navigation, provide contextual syndication, tag and organize your content, create structured folksonomies, filter and de-duplicate news feeds, or analyze content to see if it contains information you care about.  Zemanta64 is a platform for accelerating on-line content production for any web user. It searches the web for the most relevant images, smart links, keywords and text, instantly serving these results to the user to enrich and inform their content.

In addition to predefined formats and technical means, we need to reuse predefined LOD vocabularies to describe our data to enable semantic-based retrieval of information.65 Currently, we use Dublin Core, FOAF, GoodRelations, and schema.org.  Dublin Core “…set of metadata elements provides a small and fundamental group of text elements through which most resources can be described and catalogued.”66  “The Friend of a Friend (FOAF) project is creating a Web of machine-readable pages describing people, the links between them and the things they create and do”67  GoodRelations is a vocabulary for publishing details of products and services optimized towards search engines, mobile applications, and browser extensions.68  Schema.org “… provides a collection of schemas, i.e., html tags that webmasters can use to markup their pages in ways recognized by major search providers.”69

Additional vocabularies, that may be used in the future, are described in section 8.

Notice that we use each term of a vocabulary as a potential dissemination channel. For example, for the PlanetData fact sheet we publish pieces of the information using the following vocabulary terms: schema:url, foaf:topic, dc:creator, dc:date, dc:subject, and dc:title. In an intermediate phase of our journey, we also tried to directly use some LOD vocabularies to model these ontologies. 70 However, we took some important lessons from this enterprise  Our domain models were suddenly unintelligible to the domain experts. The LOD vocabularies used different terms and made different and non-intuitive modeling decisions compared with our informal domain models (especially not the ones in the eTourim case study).  It was extremely hard to decide which term to take from which vocabulary. The terminologies were either redundant or terms had different but overlapping coverage.

62 http://www.ontotext.com/kim 63 http://www.opencalais.com/ 64 http://www.zemanta.com/ 65 More than a hundred of them are listed at http://labs.mondeca.com/dataset/lov/index.html. 66 http://en.wikipedia.org/wiki/Dublin_Core 67 http://www.foaf-project.org/ 68 http://www.heppnetz.de/projects/goodrelations/ 69 http://www.schema.org/ and http://schema.rdfs.org/ 70 We had used a mélange of Dublin Core, FOAF, schema.org, and GoodRelations.

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 Suddenly, we had to deal with a large number of properties for which we had never asked.

We draw an important conclusion from this: LOD vocabularies are not means to describe our content models, i.e. they were not really useful for deriving domain models. We decided it would be better to interpret them as channels. That is, we model our information items in a Domain Ontology that is understandable by the domain experts. Interaction with them is essential to our approach and therefore understandability of our means towards these domain and communication experts. We then provide mappings (though our weaver, see Section 4) that export and/or import information to or from terms of various LOD vocabularies. Whenever we see a significant uptake of a vocabulary by a target group that we want to talk and disseminate to, we establish such a link. In the end, a term in a LOD vocabulary is treated similarly to a URI from our web pages. We export or import some of our content to or from it. For us, LOD vocabularies are means to disseminate and share information and not means to model information. Ontologies are always on the brink of being a very specific and well-defined domain model derived from certain first principles, being very useful for a specific purpose in contrast to broadly used and consensually developed models used for sharing information between different viewpoints. Consequently, we live in a world of multiple ontologies. “We no longer talk about a single ontology, but rather about a network of ontologies. Links must be defined between these ontologies and this network must allow overlapping ontologies with conflicting – and even contradictory – conceptualizations.” [Fensel, 2001] We achieve this by weaving our models with LOD vocabularies when we see a gain in broadening our range of communication through them.71

4 The Weaver

The central element of our approach is the separation of content and communication channels. This allows reuse of the same content for various dissemination means. Through this reuse, we want to achieve scalability of multi-channel communication. The explicit modeling of content independent from specific channels also adds a second element of reuse: Similar agents (i.e., organizations active in the same domain) can reuse significant parts of such an information model.

Separating content from channels also requires the explicit alignment of both. This is achieved through a weaver. Formally, a weaver is a set of tuples of nine elements: 1. An information item: As discussed in Section 2, it defines an information category that should be disseminated through various channels. 2. An editor: The editor defines the agent that is responsible for providing the content of an information item.

71 “The way the Semantic Web works, and this is what makes it very different from everything else, is that you use a mixture of global ontologies like foaf:Person and dc:title and a number of other ontologies which are relevant, and then add on some more to make up what you need. If this sounds like a mess …” Tim Berners-Lee, email communication, Mon, 20 Feb 2012. Actually, we move the handling of this “mess” in the mapping of various vocabularies and free the user working at the information model level from it.

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3. An editor interaction protocol: This defines the interaction protocol governing how an editor collects the content.

Elements 1 to 3 are about the content. They define the actual categories, the agent responsible for them, and the process of interacting with this agent. Elements 4 to 9 are about the dissemination of these items. 4. An information type: We make a distinction between three types of content: an instance of a concept, a set of instances of a concept (i.e., an extensional definition of the concept), and a concept description (i.e., an intensional definition of a concept). 5. A processing rule: These rules govern how the content is processed to fit a channel. Often only a subset of the overall information item fits a certain channel. 6. A channel: The media that is used to disseminate the information. 7. Scheduling information: Information on how often and in which intervals the dissemination will be performed which includes temporal constrains over multi-channel disseminations. 8. An executor: It determines which agent or process is performing the update of a channel. Such an agent can be a human or a software solution. 9. An executor interaction protocol: It governs the interaction protocol defining how an executer receives its content.

First, the information types distinguish whether one wants to disseminate a general description of the information item, an instance of the information item, or a set of all instances. For example, we want to find an overall description of scientific presentations (what is their general theme) and a set of all presentations at a defined place on the web. The former may be placed on the project website and the later may be placed on SlideShare as a means to share presentations. Finally, a single instance may be broadcast as news through the various news broadcasting channels. Now, take a single presentation as an example. The title, author, abstract, and event it was given may form the news. The title, author, and a short notion of the event may define a tweet, and the slides themselves may go to SlideShare. That is, the information item must be processed to fit the various dissemination channels. A channel is a URI or an API of an existing web service. Scheduling information defines temporal constraints for dissemination in a single channel and for dependencies between multi-channel dissemination. For example, a new presentation will be announced once. However, an event may be announced as soon at it is defined and a reminder may be sent out when certain deadlines (for submitting papers or for early registrations) are near. News may first be published on the website. Then, an excerpt of the news together with its URI will be published as a tweet.

A weaver is basically a large collection of tables specifying what is disseminated by whom to where. Interaction protocols, rules, and constraints further guide this process. Such a manual is of extreme importance to manage the on-line communication process. Obviously, it determines the need to implement and mechanize essential aspects of it, improving its scalability. However, a major step is to structure the process towards a mechanizable routine.

Editors are assigned to information items, responsible for producing or collecting their information instances. In general, an editor can also be the executor, directly publishing the information. However, expertise in a certain information domain may not necessarily correspond

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to technical expertise and even if it does, it may not be a very efficient way of distributing labor. Only if a fully automated and easy to use software solution is provided can this model make sense. Otherwise, a person with more technical skills often helps in disseminating the information. Again, an interaction protocol has to be defined for interacting with this person. Recursively, some of his tasks may be manual (importing contents into a content management system such as Drupal) and some can be fully mechanized (like producing a feed and a tweet automatically for certain information items introduced into Drupal). We identified five different roles involved in this process (see Figure 6):  The communication manager that actively reads and writes information in the multi- channel space and manages the overall communication process.  The quality manager that routinely checks the outcome of the process and the impact that is achieved through it.  The editors that provide information that should be disseminated or that infer actives from information provided by others.  The web manager (executor) is an expert in web technology who is able to publish information with current web technology including content management systems such as Drupal, email lists and Web 2.0 services such as Twitter, Blogs, RSS, and has the means to share information, cooperate, or organize communities through SNS sites.  The repository manager (executor) is an expert in semantic web technology in terms of syntax, implementations via repositories, and various vocabularies used to publish this information. In a nutshell, the web manager manages the web of documents and the repository manager manages the web of data.

Figure 6. Roles

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We will describe concrete weavers in the following two Sections that introduce the two case studies in more detail.

5 PlanetData

Here we define information model, channel model, and weaver for PlanetData in more details.

5.1 The Information Model

Table 1. Information Model of PlanetData No Information Item OWL URI Editor 1 Project oc:project Scientific Director 2 P – Image oc:hasImage(pd:PlanetData) Project Manager 3 P – Name oc:hasName(pd:PlanetData) Project Manager 4 P – mission oc:hasMissionStatement (pd:PlanetData) Scientific Director 5 P – project description oc:hasDescription(pd:PlanetData) Scientific Director 6 P – PD – Factsheet oc:hasFactsheet(pd:PlanetData) Project Manager 7 P – PD – PR material pd:hasPR_Material Communication Manager 8 P – Partners (Associate and Core) oc:hasPartner(pd:PlanetData) Project Manager 9 P – Partners – Description oc:hasDescription(oc:hasPartner(pd:PlanetData)) Project Manager 10 P – Partners – Image oc:hasImage(oc:hasPartner(pd:PlanetData)) Project Manager 11 P – Partners – Name oc:hasName(oc:hasPartner(pd:PlanetData)) Project Manager 12 P – Partners – Address oc:hasAddress(oc:hasPartner(pd:PlanetData)) Project Manager 13 P – Partners – Partner status oc:hasPartnerStatus(pd:Partner) Project Manager 14 P – People pd:hasTeamMember(pd:PlanetData) Project Manager 15 P – People – Image oc:hasImage(oc:hasTeamMember(pd:PlanetData Project Manager )) 16 P – People – Name oc:hasName(oc:hasTeamMember(pd:PlanetData Project Manager )) 17 P – People – Affiliation oc:isAffiliatedWith(oc:hasTeamMember(pd:Plan Project Manager etData)) 18 P – Funding Agency oc:isFundedBy(pd:PlanetData) Project Manager 19 P‐ Activity 1 pd:Activity1 Activity 1 Leader 20 P‐ Activity 2 pd:Activity2 Activity 2 Leader 21 P‐ Activity 3 pd:Activity3 Activity 3 Leader 22 P‐ Activity 4 pd:Activity4 Activity 4 Leader 23 P‐ Work package 1 pd:WorkPackage1 Work package 1 Leader 24 P‐ Work package 2 pd:WorkPackage2 Work package 2 Leader 25 P‐ Work package 3 pd:WorkPackage3 Work package 3

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Leader 26 P‐ Work package 4 pd:WorkPackage4 Work package 4 Leader 27 P‐ Work package 5 pd:WorkPackage5 Work package 5 Leader 28 P‐ Work package 6 pd:WorkPackage6 Work package 6 Leader 29 P‐ Work package 7 pd:WorkPackage7 Work package 7 Leader 30 P‐ Work package 8 pd:WorkPackage8 Work package 8 Leader 31 P – Document of Work pd:DescriptionOfWork Project Manager 32 P – Consortium Agreement pd:ConsortiumAgreement Project Manager 33 P – General Assembly pd:GeneralAssembly Project Manager 34 P – Project Management Board pd:ProjectManagementBoard Project Manager 35 P – Technical Management Board pd:TechnicalManagementBoard Project Manager 36 Join oc:ApplicationProcess Project Manager 37 J– Join as Associate Partner pd:AssociatePartnerApplication Project Manager 38 J – JAP – Application Form pd:ApplicationForm Project Manager 39 J – Join as Full Partner Project Manager 40 J – JFP – Call 1 pd:Call1 Call Manager 41 J – JFP – Call 2 pd:Call2 Call Manager 42 J – Contact oc:hasContactPoint(pd:PlanetData) Project Manager 43 J – C – Skype id oc:hasSkypeAccount(pd:PlanetData) Project Manager 44 J – C – email address oc:hasEmail(pd:PlanetData) Project Manager 45 J – C – phone number oc:hasPhoneNumber(pd:PlanetData) Project Manager 46 J – C – fax number oc:hasFaxNumber(pd:PlanetData) Project Manager 47 J – C – postal address oc:hasAddressr(pd:PlanetData) Project Manager 48 J – C – Facebook account name oc:hasFacebookAccount(pd:PlanetData) Project Manager 49 J – C – Twitter account name oc:hasTwitterAccount(pd:PlanetData) Project Manager 50 J – C – list of project email lists oc:hasMailingList(pd:PlanetData) Project Manager 51 Event oc:Event Communication Manager 53 E – Description oc:hasDescription(oc:Event) Project Manager 54 E – Image oc:hasImage(oc:Event) Project Manager 55 E – Name oc:hasName(oc:Event) Project Manager 56 E – Attendees oc:isAttendedBy(oc:Event) Project Manager 58 E – End date oc:endsAt(oc:Event) Project Manager 59 E – Performers oc:hasPerformer(oc:Event) Project Manager 60 E – Start date oc:beginsAt(oc:Event) Project Manager 61 E – Sub events oc:hasSubEvent(oc:Event) Project Manager 62 E – Super events oc:hasSuperEvent(oc:Event) Project Manager 63 E – Location oc:hasLocation(oc:Event) Project Manager 64 Result oc:Document Project Manager

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65 R – Deliverables pd:Deliverable Project Manager 66 R – D – Title oc:hasTitle(pd:Deliverable) Project Manager 67 R – D – Creator oc:hasCreator(pd:Deliverable) Project Manager 68 R – D – Topic oc:hasTopic(pd:Deliverable) Project Manager 69 R – D – Subject oc:hasSubject(pd:Deliverable) Project Manager 70 R – D – Date oc:hasDate(pd:Deliverable) Project Manager 71 R – Factsheet pd:FactSheet Project Manager 72 R – F – Title oc:hasTitel (pd:FactSheet) Project Manager 73 R – F – Creator oc:hasCreator(pd:FactSheet) Project Manager 74 R – F – Subject oc:hasSubject(pd:FactSheet) Project Manager 75 R – F – Date oc:hasDate(pd:FactSheet) Project Manager 76 R – PR Material pd:PR_Material Communication Manager 77 R – P – Title oc:hasTitle(pd:PR_Material) Communication Manager 78 R – P – Creator oc:hasCreator(pd:PR_Material) Communication Manager 79 R – P – Topic oc:hasTopic(pd:PR_Material) Communication Manager 80 R – P – Subject oc:hasSubject(pd:PR_Material) Communication Manager 81 R – P – Date oc:hasDate(pd:PR_Material) Communication Manager 82 R – Publications pd:Publication Communication Manager 83 R – Pub – Title oc:hasTitle(pd:Publication) Communication Manager 84 R – Pub – Creator oc:hasCreator(pd:Publication) Communication Manager 85 R – Pub – Topic oc:hasTopic(pd:Publication) Communication Manager 86 R – Pub – Subject oc:hasSubject(pd:Publication) Communication Manager 87 R – Pub – Date oc:hasDate(pd:Publication) Communication Manager 88 R – Pub – Publisher oc:hasPublisher(oc:Publication) Communication Manager 89 R – Presentations pd:Presentation Communication Manager 90 R – Pres – Title oc:hasTitle(pd:Presentation) Communication Manager 91 R – Pres – Creator oc:hasCreator(pd:Presentation) Communication Manager 92 R – Pres – Topic oc:hasTopic(pd:Presentation) Communication Manager 93 R – Pres – Subject oc:hasSubject(pd:Presentation) Communication Manager 94 R – Pres – Date oc:hasDate(pd:Presentation) Communication Manager

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95 R – Data sets and Tools pd:DataSet, pd:Tool Work package 4 Leader 96 R – Data sets and Tools – pd:DataSet, pd:Tool Work package 4 Descriptions Leader 97 R – Videos oc:Video Work package 6 Leader 98 R – Videos – Descriptions oc:Video Work package 6 Leader 99 Pictures oc:Image Scientific Director

Table 2. Editors of PlanetData No Function Who 1 Activity 1 Leader Grigoris Antoniou 2 Activity 2 Leader Karl Aberer 3 Activity 3 Leader Lyndon Nixon 4 Activity 4 Leader Dieter Fensel 5 Call Manager Anna Fensel 6 Communication Manager Simeona Pellkvist 7 Project Manager Alice Carpentier 8 Scientific Director Elena Simperl 9 Web Master Dimitris Agelakis 10 Work package 1 leader Ying Zhang 11 Work package 2 leader Andreas Harth 12 Work package 3 leader Irini Fundulaki 13 Work package 4 leader Chris Bizer 14 Work package 5 leader Zoltan Miklos 15 Work package 6 leader Mitja Jermol 16 Work package 7 leader Simeona Pellkvist 17 Work package 8 leader Anna Fensel

The formalization of the information items in OWL can be found in the Appendix. We reuse the upper ontology described in Section 2.6 and extend it by concepts and relations specific to PlanetData.

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5.2 The Channel Model

5.2.1 Static Broadcasting

The planet data web site mostly reflects the conceptual structure of its information model.

Table 3. Static Broadcasting Channels of PlanetData No Name What 1 http://planet‐data.eu/ = homepage static web site 2 homepage/project static web site 3 homepage/project/fundingagency static web site 4 homepage/project/mission static web site 5 homepage/project/partners static web site 6 homepage/project/people static web site 7 homepage/project/projectdescription static web site 8 homepage/project/projectdescription/factsheet static web site 9 homepage/project/projectdescription/prmaterial static web site 10 homepage/event static web site 11 homepage/event/upcoming‐events static web site 12 homepage/event/past‐events static web site 13 homepage/join static web site 14 homepage/join/contact static web site 15 homepage/join/joinasassociatepartner static web site 16 homepage/join/joinasfullpartner static web site 17 homepage/result static web site 18 homepage/result/factsheet static web site 19 homepage/result/dataandtoolsets static web site 20 homepage/result/deliverables static web site 21 homepage/result/presentations static web site 22 homepage/result/prmaterial static web site 23 homepage/result/publications static web site 24 homepage/result/videos static web site 25 flyingbox: Partner web site particle with dynamic updated contents 26 flyingbox: People web site particle with dynamic updated contents Button for web site 27 +1 Like button of Google+ 28 Add to favorites In your browser 29 Email With a web‐based email service 30 facebook https://www.facebook.com/pages/Planet‐ Data/124932387564593

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31 facebook‐like72 Like button of Facebook 32 Share In various web 2.0 sites 33 slideshare http://www.slideshare.net/STI_PlanetData 34 twitter http://twitter.com/#!/PlanetData_NoE 35 VideoLectures http://videolectures.net/planetdata/ 36 Wiki http://wiki.planet‐data.eu/ 37 Wikipedia Entry on PlanetData in Wikipedia

5.2.2 Dynamic Broadcasting

The planet data web site mostly reflects the conceptual structure of its information model.

Table 4. Dynamic Broadcasting Channels of PlanetData No Name what 1 homepage/news web site providing a chronological list of all news 2 homepage/archive Query interface for news 3 News web site particle with dynamic contents; containing the latest news 4 RSS Push service for news 5 http://twitter.com/#!/PlanetData_NoE Internet‐based short message service 6 [email protected] Email list 5 [email protected] Email list 8 public‐[email protected] Email list 9 semantic‐[email protected] Email list 10 is‐[email protected] Email list 11 [email protected] Email list 12 [email protected] Email list 13 [email protected] Email list Buttons for news box 14 RSS Buttons for news 15 +1 Like button of Google+ 16 Add to favorites In your browser 17 Email With a web‐based email service 18 Like Like button of Facebook 19 Share In various web 2.0 sites

72 "Individuals or companies can create "Like Pages" which allows fans of an individual, organization, product, service, or concept to join a Facebook fan club. Like Pages look and behave much like a user's personal private profile, with some significant differences. Public Profiles are integrated with Facebook's advertising system, allowing Public Profile owners to easily advertise to Facebook's users. Owners can send updates to their fans, which shows up on their home page." http://en.wikipedia.org/wiki/Facebook_features#General

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The account “http://twitter.com/#!/PlanetData_NoE” has been generated at twitter.

5.2.3 Sharing

The account “PlanetData Network of Excellence” has been generated at Slideshare and the PlanetData video channel has been generated at VideoLectures.

Table 5. Sharing Channels of Planet Data No Name Description Slideshare 1 Main page General Info on PlanetData and overview on the shared presentations 2 Presentations PlanetData can share Presentations VideoLectures 3 Main page General Info on PlanetData 4 Tutorials Shared Videos of Tutorials 5 Schools List of Schools (for example ‘International Summer School on Semantic Computing’) where videos have been taken

5.2.4 Collaboration

A wiki page has been created at http://wiki.planet-data.eu/.

Table 6. Wiki Channel of PlanetData No Name Description 1 Main page Navigation 2 Partners Page to share content 3 People Page to share content 4 Activities Page to share content 5 Work packages Page to share content 6 Deliverables Page to share content 7 PlanetData Programs Page to share content 8 Project meetings Page to share content 9 Management Procedures Page to share content 10 Dissemination Page to share content 11 News Archieve Page to share content 12 Templates Page to share content 13 Logo Page to share content 14 PR Material Page to share content 15 Legal Documents Page to share content 16 List of people Page to share content

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17 List of partners Page to share content 18 List of datasets Page to share content 19 List of activities Page to share content 20 List of work packages Page to share content 21 List of deliverables Page to share content 22 List of tools Page to share content 23 Information about PlanetData programs Page to share content 24 Information about Project meetings Page to share content 25 Information about Management procedures Page to share content 26 Recent Changes Automatic generated change page 27 Information about Dissemination Page to share content 28 Information about Training Activities Page to share content 29 Download of Templates Page to share resources 30 Download of Logos Page to share resources 31 Download of PR material Page to share resources 32 Download of Legal documents Page to share resources 33 Pictures Page to share resources 34 Proposal for a mobility program Page to share resources 35 TO‐DOs Page to share contents 36 Project timeline Page to share contents

5.2.5 Group communication

The page “Planet Data” has been set up at Facebook:

Table 7. Facebook Channel of PlanetData No Name Description facebook 1 Info General info on PlanetData 2 Photos Users can upload albums of photos, tag friends and comment on photos. 3 Wall/Status Users and PlanetData can post messages for all their friends to read.

5.2.6 Semantic-based Dissemination

First, we introduce the concepts we define.

Table 8. Semantic-based Dissemination of PlanetData: Concepts No Information Item comment 1 oc:Event rdfs:subClassOf(schema:Event,schema:Thing) rdfs:subClassOf(oc:Event,schema:Event)

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2 foaf:Project rdfs:subClassOf(foaf:Project,schema:Organization) rdfs:subClassOf(foaf:Project,foaf:Agent) rdfs:subClassOf(pd:Project,foaf:Project) 3 pd:Partner rdfs:subClassOf(pd:Partner, schema:Organization) rdfs:subClassOf(pd:Partner, foaf:Agent) 4 oc:Person rdfs:subClassOf(oc:Person,foaf:Person) rdfs:subClassOf(oc:Person,schema:Person) 5 pd:AssociatePartnerApplication rdfs:subClassOff(pd:AssociateApplication,schema:Thing) 6 pd:Call1 rdfs:subClassOff(pd:Call1,schema:Thing) 7 pd:Call2 rdfs:subClassOff(pd:Call2,schema:Thing) 8 pd:DataSetsAndTools rdfs:subClassOff(pd:DataSetsAndTools,schema:Thing) 9 pd:Deliverable rdfs:subClassOff(pd:Deliverable,pd:Document) 10 pd:PRMaterial rdfs:subClassOff(pd:PRMaterial,foaf:Document) 11 pd:Presentation rdfs:subClassOff(pd:Presentation,foaf:Document) 12 oc:Publication rdfs:subClassOff(pd:Publication,foaf:Document) 13 oc:Video rdfs:subClassOff(pd:Video,schema:Thing) 14 pd:Factsheet rdfs:subClassOff(pd:Factsheet,pd:Deliverable) 15 pd:Activity rdfs:subClassOf(pd:Activity,schema:Thing) 16 pd:WorkPackage rdfs:subClassOff(pd: WorkPackage, schema:Thing) 17 oc:Committee rdfs:subClassOf(schema:Organization,schema:Thing) rdfs:subClassOf(schema:Organization,foaf:Organization) rdfs:subClassOf(oc:Committee, schema:Organization) 18 pd:ProjectManagementBoard rdfs:subClassOf(pd:ProjectManagementBoard,oc:Committee) 19 pd:TechnicalManagementBoard rdfs:subClassOf(pd:TechnicalManagementBoard,oc:Committee) 20 pd:GeneralAssembly rdfs:subClassOf(pd:GeneralAssembly,oc:Committee) 21 oc:Document rdfs:subClassOf(oc:Document,foaf:Document) rdfs:subClassOf(foaf:Document,schema:Thing)

Then we define the properties.

Table 9. oc:Event No pd:Event Range 1.1 schema:description 1.2 schema:image 1.3 schema:name 1.4 schema:url 1.5 schema:attendees 1.6 schema:endDate 1.7 schema:location 1.8 schema:performers 1.9 schema:startDate 1.10 schema:subEvents 1.11 schema:superEvent 1.12 oc:isPastEvent

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Table 10. foaf:Project No foaf:Project Range 2.1 schema:description 2.2 schema:image 2.3 schema:name 2.4 schema:url 2.5 schema:address 2.6 schema:email, foaf:mbox 2.7 schema:employees 2.8 schema:faxNumber 2.9 schema:telephone 2.10 foaf:skypeID 2.11 oc:hasTwitterAccount twitter ID 2.12 oc:hasFacebookAccount facebook profile 2.13 oc:hasMailingList list of mailinglists 2.14 oc:hasMissionStatement text 2.15 foaf:fundedBy

Table 11. pd:Partner No pd:Partner Range 3.1 schema:description 3.2 schema:image 3.3 schema:name 3.4 schema:url 3.5 schema:address 3.6 pd:hasPartnerStatus associate or full

Table 12. oc:Person No pd:Person Range 4.1 schema:image 4.2 schema:name 4.3 schema:url 4.4 schema:affiliation

Table 13. pd:AssociateApplication No pd:AssociateApplication Range 5.1 schema:description 5.2 pd:applicationForm schema:organization and foaf agent

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Table 14. pd:CoreApplicationCall1 No pd:CoreApplicationCall1 Range 6 schema:description

Table 15. pd:CoreApplicationCall2 No pd:CoreApplicationCall2 Range 7 schema:description

Table 16. pd:DataSetsAndTools No pd:DataSetsAndTools Range 8 schema:description

Table 17. pd:Deliverable No pd:Deliverable Range 9.1 schema:url 9.2 foaf:topic 9.3 dc:creator 9.4 dc:date 9.5 dc:subject 9.6 dc:title

Table 18. pd:PRMaterial No pd:PRMaterial Range 10.1 schema:url 10.2 foaf:topic 10.3 dc:creator 10.4 dc:date 10.5 dc:subject 10.6 dc:title

Table 19. pd:Presentation No pd:Presentation Range 11.1 schema:url 11.2 foaf:topic 11.3 dc:creator 11.4 dc:date 11.5 dc:subject 11.6 dc:title

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Table 20. oc:Publication No pd:Publication Range 12.1 schema:url 12.2 foaf:topic 12.3 dc:creator 12.4 dc:date 12.5 dc:publisher 12.6 dc:subject 12.7 dc:title

Table 21. oc:Video No pd:Video Range 13.1 schema:description 13.2 schema:url

Table 22. pd:Factsheet No pd:Factsheet Range 14.1 schema:url 14.2 foaf:topic 14.3 dc:creator 14.4 dc:date 14.5 dc:subject 14.6 dc:title

Table 23. pd:Activity No pd:Activity Range 15.1 sc:description 15.2 sc:name 15.3 sc:url 15.4 pd:hasWorkPackage schema: Thing 15.5 oc:hasChair schema:Person

Table 24. pd:WorkPackage No pd:WorkPackage Range 16.1 sc:description 16.2 sc:name 16.3 sc:url 16.4 oc:hasChair schema:Person

Table 25. oc:Committee No pd:Committee Range

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Table 26. pd:ProjectManagementBoard No pd:ProjectManagementBoard Range 19.1 schema:description

19.2 schema:name

19.3 schema:url

19.4 schema:members

19.5 oc:hasChair schema:Person 19.6 schema:description

Table 27. pd:TechnicalManagementBoard No pd:TechnicalManagementBoard Range 20.1 schema:description

20.2 schema:name

20.3 schema:url

20.4 schema:members

20.5 oc:hasChair schema:Person 20.6 schema:description

Table 28. pd:GeneralAssembly No pd:GeneralAssembly Range 21.1 schema:description

21.2 schema:name

21.3 schema:url

21.4 schema:members

21.5 oc:hasChair schema:Person

Table 29. oc:Document No pd:Document Range 22.1 schema:description 22.2 schema:name 22.3 schema:url 22.4 foaf:topic 22.5 dc:creator 22.6 dc:date 22.7 dc:publisher 22.8 dc:subject 22.9 dc:title

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5.3 The Weaver

5.3.1 Static Broadcasting

We present our box in a box design of the web site:

Home

Figure 5. Home Site of PlanetData

The yellow boxes provide a click to the page of the top concept plus a menu of sub-concepts of this concept. The home button redirects to the start side www.planet-data.eu/). The uncolored boxes provide a snap-shot textual description of the top concept plus a link to the page of the top concept. As the top page and the sub pages are structured in one-to-one correspondence with the information model, the alignment with the various places and subpages of the web site is trivial.

The red boxes are on all pages and provide dynamically changing content: news, partners, and projects. News as well as the buttons are aspects that will be discussed in the next sub- sections. Partners and people are taken from the list of all partners and people and are dynamically rotated.

The sub-pages appear as follows.

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Project

Figure 6. Project Site of PlanetData Join

Home Project Join Event Result

buttons

Join as Associate General description of how to join News Partner and contact... Lorem ipsum dolor sit Join as Full Partner amet Contact

Partner Lorem ipsum dolor sit amet

People Lorem ipsum dolor sit amet

Figure 7. Join Site of PlanetData

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Event

Home Project Join Event Result

buttons

Upcoming Events News General description of events... Lorem ipsum dolor sit Past Events amet

Partner Lorem ipsum dolor sit amet

People Lorem ipsum dolor sit amet

Figure 8. Event site of PlanetData Result

Figure 9. Result site of PlanetData

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The items in gray are menu items that lead to the page that describes the sub-concepts.

The content-channel weaver is provided by sending an email with the content to the web master or by directly accessing the content management system Drupal73.

Table 30. Content-Channel Weaver of PlanetData No Item Ed Editor Typ Rule Channel Schedule Exe Executor it Interaction e Constrain cut Interaction or Protocol or Protocol 1 pd:PlanetDat S is author CD homepage/project W a D M 2 oc:hasMissio S is author CD homepage/project/ W nStatement D mission M (pd:PlanetDat a) 3 oc:hasDescrip S is author CD homepage/project/ W tion(pd:Plane D projectdescription M tData) 4 pd:hasFactSh P is author CD homepage/project/ W eet(pd:Planet M projectdescription/f M Data) actsheet 5 pd:hasPR_Ma D is author IS homepage/project/ W terial M projectdescription/ M prmaterial 6 oc:hasPartner P is author CD+I homepage/project/ W (pd:PlanetDat M S partners M a) 7 oc:hasPartner P is author i flyingbox: Partner 20 sec Dru (pd:PlanetDat M periodic pal a) update 8 pd:hasTeam P is author CD+I homepage/project/ W Memberg(pd: M S people M PlanetData) 9 pd:hasTeam P is author i flyingbox: People 20 sec Dru Member(pd:P M periodic pal lanetData) update 10 oc:isFundedB P is author IS homepage/project/ W y(pd:PlanetD M fundingagency M ata) 11 oc:Applicatio P is author CD homepage/join W nProcess M M 12 pd:AssociateP P is author CD homepage/join/join W artnerApplica M asassociatepartner M tion 13 pd:Call1 C is author CD homepage/join/join W M asfullpartner M 14 pd:Call1 C is author CD homepage/join/join W M asfullpartner M 15 oc:hasContac P is author CD homepage/join/con W

73 http://drupal.org/

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tPoint(pd:Pla M tact M netData) 16 oc:Event P Is author CD homepage/event W M M 17 oc:Event P Is author IS if homepage/event/u W M (oc:isPa pcoming‐events M stEvent =false) 18 oc:Event D Send email IS if homepage/event/p W M to DM (oc:isPa ast‐events M stEvent =true) 19 oc:Document P author CD homepage/result W M M 20 pd:Deliverabl P author IS homepage/result/d W e M eliverables M 21 pd:FactSheet P author IS homepage/result/f W M actsheet M 22 pd:PR_Materi D author IS homepage/result/p W al M rmaterial M 23 pd:Publicatio D Send email IS homepage/result/p W n M to DM ublications M 24 pd:Presentati D Send email IS homepage/result/p W on M to DM resentations M 25 pd:DataSet, W work IS homepage/result/d W pd:Tool P4 package 4 ataandtoolsets M L organizatio n 26 oc:Video W work IS homepage/result/vi W P6 package 6 deos M L organizatio n

In general, the Scientific Director, the Communication Manager, the Project Manager, the Work package 4 and the Work package 6 Leaders, and the Call Manager have to agree with the Web Master an interaction protocol:  Sending an email with the content to the web master  Accessing the content management system Drupal  Putting stuff on the wiki.

5.3.2 Dynamic Broadcasting

Each web site defined in the section before contains a news box that shows the latest news.

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Home

Figure 10. News Box of Planet Data In addition, there is a web site homepage/news providing materialized archive of all news and homepage/archive that provides a query interface for news.

News

Home Organization Interact Event Community

buttons

News News Lorem ipsum dolor sit News 1 amet News 2 News 3 News 4 News 5 Partner ... Lorem ipsum dolor sit amet

People Lorem ipsum dolor sit amet

Figure 11. News Site of PlanetData

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Archive

Figure 12. News Archive of PlanetData

Each news can be shared, emailed, add to favorites, and liked. News types are:  new partner  call 1  call 2  Events  Publication  Presentation  Data set and Tool

The account “http://twitter.com/#!/PlanetData_NoE” has been generated at twitter.

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Figure 13. Twitter Page of PlanetData

Workflow: First news is published as news and then this news is tweeted referring to the URI of the news. Finally they are integrated into the Facebook site.

Table 31. News Weaver of Planet Data No Item Edit Editor Typ Rul Channel Schedule Execut Executor or Interacti e e Constrai or Interactio on n n Protocol Protocol 1 oc:hasPartner PM is author i homepage/news 1x WM (pd:PlanetData) 2 oc:hasPartner PM is author i homepage/archive 1x WM (pd:PlanetData) 3 oc:hasPartner PM is author i News 1x WM (pd:PlanetData) 4 oc:hasPartner PM is author i RSS 1x DM (pd:PlanetData) 5 oc:hasPartner PM is author i http://twitter.com 1x, after Drupal (pd:PlanetData) /#!/PlanetData_No RSS E 6 oc:hasPartner PM is author i [email protected] 1x PM (pd:PlanetData) i2.at 7 pd:Call1 CM is author i homepage/news 1. WM Announc ement 2. Deadline

STI INTERNATIONAL TR 03/06/2012 53

Reminde r 3. Final Deadline Reminde r 4. Results 8 pd:Call1 CM is author i homepage/archive 1. WM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 9 pd:Call1 CM is author i News 1. WM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 10 pd:Call1 CM is author i RSS 1. WM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 11 pd:Call1 CM is author i http://twitter.com 1. Drupal /#!/PlanetData_No Announc E ement 2. Deadline

54 STI INTERNATIONAL TR 03/06/2012

Reminde r 3. Final Deadline Reminde r 4. Results 12 pd:Call1 CM is author i [email protected] 1. CM du Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 13 pd:Call1 CM is author i [email protected] 1. CM cm.org Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 14 pd:Call1 CM is author i public‐[email protected] 1. CM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 15 pd:Call1 CM is author i semantic‐ 1. CM [email protected] Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r

STI INTERNATIONAL TR 03/06/2012 55

16 pd:Call1 CM is author i is‐ 1. CM [email protected] Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 17 pd:Call1 CM is author i [email protected] 1. CM .uk Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 18 pd:Call1 CM i [email protected] 1. CM rg Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 19 pd:Call1 CM i [email protected] 1. CM i2.at Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 20 pd:Call2 CM is author i homepage/news 1. WM Announc ement 2.

56 STI INTERNATIONAL TR 03/06/2012

Deadline Reminde r 3. Final Deadline Reminde r 4. Results 21 pd:Call2 CM is author i homepage/archive 1. WM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 22 pd:Call2 CM is author i News 1. Drupal Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 23 pd:Call2 CM i RSS 1. WM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 24 pd:Call2 CM is author i http://twitter.com 1. Drupal /#!/PlanetData_No Announc E ement 2.

STI INTERNATIONAL TR 03/06/2012 57

Deadline Reminde r 3. Final Deadline Reminde r 4. Results 25 pd:Call2 CM is author i [email protected] 1. CM du Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 26 pd:Call2 CM is author i [email protected] 1. CM cm.org Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 27 pd:Call2 CM is author i public‐[email protected] 1. CM Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 28 pd:Call2 CM is author i semantic‐ 1. CM [email protected] Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde

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r 29 pd:Call2 CM is author i is‐ 1. CM [email protected] Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 30 pd:Call2 CM is author i [email protected] 1. CM .uk Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 31 pd:Call2 CM is author i [email protected] 1. CM rg Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 32 pd:Call2 CM is author i [email protected] 1. CM i2.at Announc ement 2. Deadline Reminde r 3. Final Deadline Reminde r 4. Results 33 oc:Event PM is author i if homepage/news 1x WM (pd: ispa

STI INTERNATIONAL TR 03/06/2012 59

ste ven t =fal se) 34 oc:Event PM is author i if homepage/archive 1x WM (pd: ispa ste ven t =tr ue 35 oc:Event PM is author i if News 1x Drupal (pd: ispa ste ven t =fal se) 36 oc:Event PM is author i if RSS 1x WM (pd: ispa ste ven t =fal se) 37 oc:Event PM is author i if http://twitter.com after RSS Drupal (pd: /#!/PlanetData_No ispa E ste ven t =fal se) 38 oc:Event PM is author i if [email protected] 1. PM (pd: i2.at Announc ispa ement ste 2. ven Reminde t r =fal se) 39 pd:Call2 DM Send i [email protected] 1. DM email to i2.at Announc DM ement 2. Deadline Reminde r

60 STI INTERNATIONAL TR 03/06/2012

3. Final Deadline Reminde r 4. Results 40 oc:Publication DM Send i homepage/news 1x WM email to DM 41 oc:Publication DM Send i homepage/archive 1x WM email to DM 42 oc:Publication DM Send i News 1x Drupal email to DM 43 oc:Publication DM Send i RSS 1x WM email to DM 44 oc:Publication DM Send i http://twitter.com 1x, after Drupal email to /#!/PlanetData_No RSS DM E 45 pd:Presentation DM Send i homepage/news 1x WM email to DM 46 pd:Presentation DM Send i homepage/archive 1x WM email to DM 47 pd:Presentation DM Send i News 1x Drupal email to DM 48 pd:Presentation DM Send i RSS 1x WM email to DM 49 pd:Presentation DM Send i http://twitter.com 1x, after Drupal email to /#!/PlanetData_No RSS DM E 50 pd:Dataset, WP4 is author i homepage/news 1x WM pd:Tool L 51 pd:Dataset, WP4 is author i homepage/archive 1x WM pd:Tool L 52 pd:Dataset, WP4 is author i News 1x Drupal pd:Tool L 53 pd:Dataset, WP4 is author i RSS 1x WM pd:Tool L 54 pd:Dataset, WP4 is author i http://twitter.com 1x, after Drupal pd:Tool L /#!/PlanetData_No RSS E 55 pd:Dataset, WP4 is author i public‐[email protected] 1x WP4L pd:Tool L 56 pd:Dataset, WP4 is author i [email protected] 1x WP4L pd:Tool L i2.at

STI INTERNATIONAL TR 03/06/2012 61

In general, the Communication Manager, the Project Manager, the Work package 4 Leader, and the Call Manager have to agree with the Web Master an interaction protocol:  Sending an email with the content to the web master  Accessing the content management system Drupal  Putting stuff on the wiki.

5.3.3 Sharing

Figure 14. Slideshare Page of PlanetData

Figure 15. VideoLectures Page of PlanetData

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Slideshare should receive all presentations; executor DM. When you are adding slides ensure to add a description and tags. VideoLectures receives all videos.

Table 32. Sharing Weaver of PlanetData No Item Edito Editor Typ Rule Channel Schedule Exec Executor r Interaction e Constrain utor Interaction Protocol Protocol Slides 1 pd:Presentation DM IS Slideshare DM Videos 2 oc:Video IS Videolectures

5.3.4 Collaboration

The PlanetData wiki is at http://wiki.planet-data.eu/.

Figure 16. Wiki Page of PlanetData

Both the navigation menu on the left side as well as the main page provide channel for various information items of PlanetData. However, partially the structure is similar and

STI INTERNATIONAL TR 03/06/2012 63 redundant, partially it is using a different structure. This redundancy and heterogeneity are obvious results of crowed sourced activities with little central leadership in addition.74

Table 33. Wiki Weaver of PlanetData No Item Editor Editor Typ Rul Channel Schedule Executo Executor Interacti e e Constrai r Interacti on n on Protocol Protocol 1 oc:hasPartner PM Author IS Partners PM (pd:PlanetData ) 2 oc:hasPartner PM Author IS Main/List of PM (pd:PlanetData partners ) 3 oc:hasTeamM PM Author IS People PM ember (pd:PlanetData ) 4 oc:hasTeamM PM Author IS Main/List of PM ember partners (pd:PlanetData ) 5 pd:Activity1 PM CD Activities PM 6 pd:Activity1 PM CD Main/List of PM activities 7 pd:Activity2 PM CD Activities PM 8 pd:Activity2 PM CD Main/List of PM activities 9 pd:Activity3 PM CD Activities PM 10 pd:Activity3 PM CD Main/List of PM activities 11 pd:Activity4 PM CD Activities PM 12 pd:Activity4 PM CD Main/List of PM activities 13 pd:WorkPacka WP1L CD Work packages WP1L ge1 14 pd:WorkPacka WP1L CD Main/List of WP1L ge1 work packages 15 pd:WorkPacka WP2L CD Work packages WP2L ge2 16 pd:WorkPacka WP2L CD Main/List of WP2L ge2 work packages 17 pd:WorkPacka WP3L CD Work packages WP3L ge3 18 pd:WorkPacka WP3L CD Main/List of WP3L ge3 work packages 19 pd:WorkPacka WP4L CD Work packages WP4L ge4

74 Actually many more anomalies have already been fixed as a result of our activity.

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20 pd:WorkPacka WP4L CD Main/List of WP4L ge4 work packages 21 pd:WorkPacka WP5L CD Work packages WP5L ge5 22 pd:WorkPacka WP5L CD Main/List of WP5L ge5 work packages 23 pd:WorkPacka WP6L CD Work packages WP6L ge6 24 pd:WorkPacka WP6L CD Main/List of WP6L ge6 work packages 25 pd:WorkPacka WP7L CD Work packages WP7L ge7 26 pd:WorkPacka WP7L CD Main/List of WP7L ge7 work packages 27 pd:WorkPacka WP8L CD Work packages WP8L ge8 28 pd:WorkPacka WP8L CD Main/List of WP8L ge8 work packages 29 pd:Description PM i Legal Documents PM OfWork 30 pd:Description PM i Main/Download PM OfWork of Legal Documents 31 pd:Consortium PM i Legal Documents PM Agreement 32 pd:Consortium PM i Main/Download PM Agreement of Legal Documents 33 pd:GeneralAss PM CD Mangement PM embly Procedures 34 pd:GeneralAss PM CD Main/Informatio PM embly n about Management Procedures 35 pd:ProjectMan PM CD Mangement PM agementBoard Procedures 36 pd:ProjectMan PM CD Main/Informatio PM agementBoard n about Management Procedures 37 pd:Technicak PM CD Mangement PM ManagementB Procedures oard 38 pd:Technicak PM CD Main/Informatio PM ManagementB n about oard Management Procedures 39 oc:Application PM CD PlanetData PM Process Programs 40 oc:Application PM CD Main/Informatio PM Process n about PlanetData

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progrmas 41 pd:Call1 CM CD PlanetData CM Programs 42 pd:Call1 CM CD Main/Informatio CM n about PlanetData progrmas 43 pd:Call2 CM CD PlanetData CM Programs 44 pd:Call2 CM CD Main/Informatio CM n about PlanetData progrmas 45 oc:Event PM IS Info/Web Site PM 46 oc:Event PM IS Info/Web Site PM 47 oc:Event PM IS Info/Web Site PM 48 pd:Deliveralbl PM IS Info/Web Site PM e 49 pd:PR_Materia DM IS Info/Web Site DM l 50 pd:PR_Materia DM IS Info/Web Site DM l 51 pd:Dataset, WP4L IS Info/Web Site WP4L pd:Tool 52 pd:Dataset, WP4L IS Info/Web Site WP4L pd:Tool 53 oc:Image SD IS Info/Web Site SD

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5.3.5 Group communication https://www.facebook.com/pages/Planet-Data/124932387564593

Figure 17. Facebook Page of PlanetData

Facebook should receive the tweets (can be fully automated) and photos75 are downloaded there (executor Scientific Director). Weaver for Social Network Site Facebook:

Table 34. Facebook Weaver of PlanetData No Item Edit Editor Typ Rule Channel Schedul Execut Executor or Interacti e e or Interaction on Constra Protocol Protocol in 1 pd:PlanetData WM Author i URI Info/Web Site WM (Proj ect)

75 A not yet mentioned information item.

STI INTERNATIONAL TR 03/06/2012 67

2 oc:hasMission SD Author CD Info/Mission WM Statement (pd:PlanetData ) 3 oc:hasDescript PM Author CD Info/About WM ion(pd:PlanetD ata) 4 oc:hasPartner( PM Author I Info/company WM pd:PlanetData) overview 5 oc:hasPartner( PM Author I Wall/Status Drupal Automatic pd:PlanetData) ally 6 pd:Call1 CM i Wall/Status Drupal Automatic ally 7 pd:Call2 CM i Wall/Status Drupal Automatic ally 8 oc:Event PM i if Wall/Status Drupal Automatic (pd:i ally spas teve nt =fals e) 9 oc:Publication DM i Wall/Status Drupal Automatic ally 10 pd:Presentatio DM i Wall/Status Drupal Automatic n ally 11 pd:Dataset, WP4 i Wall/Status Drupal Automatic pd:Tool L ally 12 oc:Image SD IS Photos SD

5.3.6 Semantic-based Dissemination

Table 35. Semantic-based Dissemination of PlanetData No Item Ed Editor Typ Rule Channel Schedul Execu Execut ito Interac e e tor or r tion Constrai Interac Protoc n tion al Protoc ol 1 pd:PlanetData URI foaf:Project Drupa l 2 oc:hasImage(pd:P I schema:image(foaf:P Drupa lanetData) roject) l 3 oc:hasName(pd:P I schema:name(foaf:P Drupa lanetData) roject) l 4 pd:PlanetData I schema:url(foaf:Proj Drupa ect) l 5 oc:hasMissionSta CD oc:hasMissionStatem Drupa tement(pd:Planet ent(foaf:Project) l Data)

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6 oc:hasDescription CD schema:description(f Drupa (pd:PlanetData) oaf:Project) l 7 oc:hasPartner(pd: URI pd:Partner Drupa PlanetData) s l 8 oc:hasDescription IS schema:description( Drupa (oc:hasPartner(pd pd:Partner) l :PlanetData) 9 oc:hasImage(oc:h IS schema:image(pd:Pa Drupa asPartner(pd:Plan rtner) l etData)) 10 oc:hasName(oc:h i schema:name(pd:Par Drupa asPartner(pd:Plan tner) l etData)) 11 oc:hasPartner(pd: URI schema:url(pd:Partn Drupa PlanetData) s er) l 12 oc:has IS schema:address(pd:P Drupa Address(oc:hasPa artner) l rtner(pd:PlanetD ata) 13 pd:hasPartnerSta IS pd:hasPartnerStatus( Drupa tus(pd:Partner) pd:Partner) l 14 oc:hasTeamMem IS schema:employees(f Drupa ber(pd:PlanetDat oaf:Project) l a) 15 oc:hasTeamMem URI oc:Person Drupa ber(pd:PlanetDat s l a) 16 oc:hasImage(oc:h IS schema:image(oc:Pe Drupa asTeamMember( rson) l pd:PlanetData)) 17 oc:hasName(oc:h IS schema:name(oc:Per Drupa asTeamMember( son) l pd:PlanetData)) 18 oc:hasTeamMem URI schema:url(oc:Perso Drupa ber(pd:PlanetDat s n) l a) 19 oc:isAffiliatedWit IS schema:affiliation(oc Drupa h(oc:hasTeamMe :Person) l mber(pd:PlanetD ata)) 20 oc:isFundedBy(pd i foaf:fundedBy(foaf:P Drupa :PlanetData) roject) l 21 pd:AssociatePart URI pd:AssociatePartner Drupa nerApplication Application l

22 pd:AssociatePart CD schema:description( Drupa nerApplication pd:AssociatePartner l Application)

STI INTERNATIONAL TR 03/06/2012 69

23 pd:ApplicationFor pd:hasApplicationFor Drupa m m l (pd:AssociatePartner Application)

24 pd:Call1 URI pd: Call1 Drupa l 25 pd:Call1 CD schema:description( Drupa pd: Call1) l 26 pd:Call2 URI pd: Call2 Drupa l 27 pd:Call2 CD schema:description( Drupa pd: Call2) l 28 oc:hasSkypeAcco i foaf:skypeID(foaf:Pro Drupa unt(pd:PlanetDat ject) l a) 29 oc:hasEmail(pd:Pl i schema:email(foaf:Pr Drupa anetData) oject) l 30 oc:hasPhoneNum i schema:telephone(fo Drupa ber(pd:PlanetDat af:Project) l a) 31 oc:hasFaxNumber i schema:faxNumber(f Drupa (pd:PlanetData) oaf:Project) l 32 oc:hasAddressr(p i schema:address(foaf: Drupa d:PlanetData) Project) l 33 oc:hasFacebookA i oc:hasFacebookAcco Drupa ccount(pd:Planet unt(foaf:Project) l Data) 34 oc:hasTwitterAcc i oc:hasTwitterAccoun Drupa ount(pd:PlanetDa t(foaf:Project) l ta) 35 oc:hasMailingList( IS oc:hasMailingList(foa Drupa pd:PlanetData) f:Project) l 36 oc:Event URI if oc:Event Drupa s (pd:isp l asteve nt =false) 37 oc:Event i if schema:description( Drupa (pd:isp oc:Event) l asteve nt =false) 38 oc:hasImage(oc:E i if schema:image(oc:Ev Drupa vent) (pd:isp ent) l asteve nt =false) 39 oc:hasName(oc:E i if schema:name(oc:Eve Drupa vent) (pd:isp nt) l asteve nt

70 STI INTERNATIONAL TR 03/06/2012

=false) 41 oc:isAttendedBy( IS if schema:attendees(oc Drupa oc:Event) (pd:isp :Event) l asteve nt =false) 42 oc:endsAt(oc:Eve i if schema:endDate(oc: Drupa nt) (pd:isp Event) l asteve nt =false) 43 oc:hasLocation(oc i if schema:location(oc:E Drupa :Event) (pd:isp vent) l asteve nt =false) 44 oc:hasPerformer( IS if schema:performers( Drupa oc:Event) (pd:isp oc:Event) l asteve nt =false) 45 oc:beginsAt(oc:Ev i if schema:startDate(oc: Drupa ent) (pd:isp Event) l asteve nt =false) 46 oc:hasSubEvent(o i if schema:subEvents(o Drupa c:Event) (pd:isp c:Event) l asteve nt =false) 47 oc:hasSuperEvent i if schema:superEvent( Drupa (oc:Event) (pd:isp oc:Event) l asteve nt =false) 48 pd:Deliverable URI pd:Deliverable Drupa s l 49 pd:Deliverable UR schema:url(pd:Delive Drupa I rable) l 50 oc:hasTopic(pd:D foaf:topic(pd:Deliver Drupa eliverable) able) l 51 oc:hasCreator(pd: dc:creator(pd:Deliver Drupa Deliverable) able) l 52 oc:hasDate(pd:De dc:date(pd:Deliverab Drupa liverable) le) l 53 oc:hasSubject(pd: dc:subject(pd:Deliver Drupa Deliverable) able) l 54 oc:hasTitle(pd:De dc:title(pd:Deliverabl Drupa liverable) e) l 55 pd:FactSheet UR pd:Factsheet Drupa I l

STI INTERNATIONAL TR 03/06/2012 71

56 pd:FactSheet URI schema:url(pd:Factsh Drupa eet) l 57 oc:hasTopic(pd:F i foaf:topic(pd:Factshe Drupa actSheet) et) l 58 oc:hasCreator i dc:creator(pd:Factsh Drupa (pd:FactSheet) eet) l 59 oc:hasDate(pd:Fa i dc:date(pd:Factsheet Drupa ctSheet) ) l 60 oc:hasSubject(pd: i dc:subject(pd:Factsh Drupa FactSheet) eet) l 61 oc:hasTitle(pd:Fa i dc:title(pd:Factsheet) Drupa ctSheet) l 62 pd:PR_Material URI pd:PRMaterial Drupa s l 63 pd:PR_Material UR schema:url(pd:PRMa Drupa I terial) l 64 oc:hasTopic(pd:P foaf:topic(pd:PRMat Drupa R_Material) erial) l 65 oc:hasCreator(pd: dc:creator(pd:PRMat Drupa PR_Material) erial) l 66 oc:hasDate(pd:PR dc:date(pd:PRMateri Drupa _Material) al) l 67 oc:hasSubject(pd: dc:subject(pd:PRMat Drupa PR_Material) erial) l 68 oc:hasTitle(pd:PR dc:title(pd:PRMateri Drupa _Material) al) l 69 oc:Publication URI oc:Publication Drupa s l 70 oc:Publication UR schema:url(oc:Public Drupa I ation) l 71 oc:hasTopic(oc:P foaf:topic(oc:Publicat Drupa ublication) ion) l 72 oc:hasCreator(oc: dc:creator(oc:Publica Drupa Publication) tion) l 73 oc:hasDate(oc:Pu dc:date(oc:Publicatio Drupa blication) n) l 74 oc:hasPublisher(o dc:publisher(oc:Publi Drupa c:Publication) cation) l 75 oc:hasSubject(oc: dc:subject(oc:Publica Drupa Publication) tion) l 76 oc:hasTitle(oc:Pu dc:title(oc:Publicatio Drupa blication) n) l 77 pd:Presentation URI pd:Presentation Drupa s l 78 pd:Presentation UR schema:url(pd:Prese Drupa I ntation) l 79 oc:hasTopic(pd:Pr foaf:topic(pd:Present Drupa esentation) ation) l 80 oc:hasCreator(pd: dc:creator(pd:Presen Drupa Presentation) tation) l 81 oc:hasDate(pd:Pr dc:date(pd:Presentat Drupa

72 STI INTERNATIONAL TR 03/06/2012

esentation) ion) l 82 oc:hasSubject(pd: dc:subject Drupa Presentation) (pd:Presentation) l 83 oc:hasTitle(pd:Pr dc:title Drupa esentation) (pd:Presentation) l 84 pd:Dataset, URI pd:DataSetsAndTools Drupa pd:Tool s l 85 pd:Dataset, schema:description( Drupa pd:Tool pd:DataSetsAndTools l ) 86 oc:Video URI oc:Video Drupa s l 87 oc:hasDescription schema:description( Drupa (oc:Video) pd:Video) l 88 oc:Video UR schema:url(pd:Video Drupa Is ) l 89 pd:Activity1 URI pd:Activity s 90 oc:hasDescription sc:description(pd:Act (pd:Activity1) ivity) 91 oc:hasName(pd:A sc:name(pd:Activity) ctivity1) 92 pd:Activity1 URI sc:url(pd:Activity) 93 pd:hasWorkPacka pd:hasWorkPackage( ge(pd:Activity1) pd:Activity) 94 – oc:hasChair(pd:Activi oc:hasChair(pd:A ty) ctivity1) 95 pd:Activity2 URI pd:Activity s 96 oc:hasDescription sc:description(pd:Act (pd:Activity2) ivity) 97 oc:hasName(pd:A sc:name(pd:Activity) ctivity2) 98 pd:Activity2 URI sc:url(pd:Activity) 99 pd:hasWorkPacka pd:hasWorkPackage( ge(pd:Activity2) pd:Activity) 100 – oc:hasChair(pd:Activi oc:hasChair(pd:A ty) ctivity2) 101 pd:Activity3 URI pd:Activity s 102 oc:hasDescription sc:description(pd:Act (pd:Activity3) ivity) 103 oc:hasName(pd:A sc:name(pd:Activity) ctivity3) 104 pd:Activity3 URI sc:url(pd:Activity) 105 pd:hasWorkPacka pd:hasWorkPackage( ge(pd:Activity3) pd:Activity) 106 – oc:hasChair(pd:Activi oc:hasChair(pd:A ty)

STI INTERNATIONAL TR 03/06/2012 73

ctivity3) 107 pd:Activity4 URI pd:Activity s 108 oc:hasDescription sc:description(pd:Act (pd:Activity4) ivity) 109 oc:hasName(pd:A sc:name(pd:Activity) ctivity4) 110 pd:Activity4 URI sc:url(pd:Activity) 111 pd:hasWorkPacka pd:hasWorkPackage( ge(pd:Activity4) pd:Activity) 112 – oc:hasChair(pd:Activi oc:hasChair(pd:A ty) ctivity4) 113 pd:WorkPackage URI pd:WorkPackage 1 114 pd:WorkPackage URI sc:url(pd:WorkPacka 1 ge) 115 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 1) 116 – oc:hasChair(pd:Work oc:hasChair(pd:W Package) orkPackage1) 117 pd:WorkPackage URI pd:WorkPackage 2 118 pd:WorkPackage URI sc:url(pd:WorkPacka 2 ge) 119 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 2) 120 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage2) Package) 121 pd:WorkPackage URI pd:WorkPackage 3 122 pd:WorkPackage URI sc:url(pd:WorkPacka 3 ge) 123 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 3) 124 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage3) Package) 125 pd:WorkPackage URI pd:WorkPackage 4 126 pd:WorkPackage URI sc:url(pd:WorkPacka 4 ge) 127 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 4) 128 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage4) Package) 129 pd:WorkPackage URI pd:WorkPackage

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5 130 pd:WorkPackage URI sc:url(pd:WorkPacka 5 ge) 131 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 5) 132 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage5) Package) 133 pd:WorkPackage URI pd:WorkPackage 6 134 pd:WorkPackage URI sc:url(pd:WorkPacka 6 ge) 135 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 6) 136 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage6) Package) 137 pd:WorkPackage URI pd:WorkPackage 7 138 pd:WorkPackage URI sc:url(pd:WorkPacka 7 ge) 139 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 7) 140 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage7) Package) 141 pd:WorkPackage URI pd:WorkPackage 8 142 pd:WorkPackage URI sc:url(pd:WorkPacka 8 ge) 143 oc:hasDescription sc:description(pd:Wo (pd:WorkPackage rkPackage) 8) 144 oc:hasChair(pd:W oc:hasChair(pd:Work orkPackage8) Package) 145 pd:ProjectManag URI pd:ProjectManagem ementBoard entBoard 146 oc:hasDescription schema:description( (pd:ProjectManag pd:ProjectManagem ementBoard) entBoard) 147 oc:hasName(pd:P schema:name(pd:Pro rojectManageme jectManagementBoa ntBoard) rd) 148 pd:ProjectManag URI schema:url(pd:Projec ementBoard tManagementBoard) 149 oc:hasMember(p schema:members(pd d:ProjectManage :ProjectManagement mentBoard) Board) 150 oc:hasChair(pd:Pr oc:hasChair(pd:Proje ojectManagemen ctManagementBoard tBoard) )

STI INTERNATIONAL TR 03/06/2012 75

151 pd:TechnicalMan URI pd:TechnicalManage agementBoard mentBoard 152 oc:hasDescription schema:description( (pd:TechnicalMan pd:TechnicalManage agementBoard) mentBoard) 153 oc:hasName(pd:T schema:name(pd:Tec echnicalManage hnicalManagementB mentBoard) oard) 154 pd:TechnicalMan URI schema:url(pd:Techn agementBoard icalManagementBoar d) 155 oc:hasMember(p schema:members(pd d:TechnicalMana :TechnicalManageme gementBoard) ntBoard) 156 oc:hasChair(pd:T oc:hasChair(pd:Tech echnicalManage nicalManagementBo mentBoard) ard) 157 pd:GeneralAssem URI pd:General Assembly bly 158 oc:hasDescription schema:description( (pd:GeneralAsse pd:General mbly) Assembly) 159 oc:hasName(pd:G schema:name(pd:Ge eneralAssembly) neral Assembly) 160 pd:GeneralAssem URI schema:url(pd:Gener bly al Assembly) 161 oc:hasMember(p schema:members(pd d:GeneralAssemb :General Assembly) ly) 162 oc:hasChair(pd:G oc:hasChair(pd:Gene eneralAssembly) ral Assembly) 163 pd:DescriptionOf pd:Document Work 164 oc:hasDescription schema:description( (pd:DescriptionOf pd:Document) Work) 165 oc:hasName(pd:D schema:name(pd:Do escriptionOfWork cument) ) 166 pd:DescriptionOf schema:url(pd:Docu Work ment) 167 oc:hasTopic(pd:D foaf:topic(pd:Docum escriptionOfWork ent) ) 168 oc:hasCreator(pd: dc:creator(pd:Docum DescriptionOfWo ent) rk) 169 oc:hasDate(pd:De dc:date(pd:Documen scriptionOfWork) t) 170 oc:hasPublisher(p dc:publischer(pd:Doc d:DescriptionOfW ument) ork)

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171 oc:hasSubject(pd: dc:subject(pd:Docum DescriptionOfWo ent) rk) 172 oc:hasTitle(pd:De dc:title(pd:Document scriptionOfWork) ) 173 pd:ConsortiumAg pd:Document reement 174 oc:hasDescription schema:description( (pd:ConsortiumA pd:Document) greement) 175 oc:hasName(pd:C schema:name(pd:Do onsortiumAgree cument) ment) 176 pd:ConsortiumAg schema:url(pd:Docu reement ment) 177 oc:hasTopic(pd:C foaf:topic(pd:Docum onsortiumAgree ent) ment) 178 oc:hasCreator(pd: dc:creator(pd:Docum ConsortiumAgree ent) ment) 179 oc:hasDate(pd:Co dc:date(pd:Documen nsortiumAgreem t) ent) 180 oc:hasPublisher(p dc:publischer(pd:Doc d:ConsortiumAgr ument) eement) 181 oc:hasSubject(pd: dc:subject(pd:Docum ConsortiumAgree ent) ment) 182 oc:hasTitle(pd:Co dc:title(pd:Document nsortiumAgreem ) ent)

6 STI International

Here we define the information model, channel model, and weaver for STI International in detail.

6.1 The Information Model

Table 36. Information Model of STI International No Information Item Editor 1 Organization oc:Organization Secretary 2 O – Description oc:hasDescription(oc:Organization) Assistant 3 O – Image oc:hasImage(oc:Organization) Assistant 4 O – Name oc:hasName(oc:Organization) Assistant

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5 O – Founders sti2:hasFounder(oc:Organization) Assistant 6 O – Founding date sti2:hasFoundingDate(oc:Organization) Assistant 7 O – Mission oc:hasMissionStatement(oc:Organization) President 8 O – Partner sti2:hasPartnerOrganization(oc:Organization Assistant ) 9 O – Member oc:hasMember (oc:Organization) Assistant 10 O – Board oc:Board Assistant 11 O – Board – Description oc:hasDescription(oc:Board) Assistant 12 O – Board – Name oc:hasName(oc:Board) Assistant 13 O – Board – Members oc:hasMember(oc:Board) Assistant 14 O – Board – Chair sti2:hasChair(oc:Board) Assistant 15 O ‐ Executive Board sti2:ExecutiveBoard Assistant 16 O – Executive Board – Description oc:hasDescription(sti2:ExecutiveBoard) Assistant 17 O – Executive Board – Name oc:hasName(sti2:ExecutiveBoard) Assistant 18 O – Executive Board – Members oc:hasMember(sti2:ExecutiveBoard) Assistant 19 O – Executive Board – Chair oc:hasChair(sti2:ExecutiveBoard) Assistant 20 O – PhD Award Winners Assistant 21 O – Fellows sti2:Fellows Assistant 22 O – Fellows – Description oc:hasDescription(sti2:Fellow) Assistant 23 O – Fellows – Name oc:hasName(sti2:Fellow) Assistant 24 O – Fellows – Members oc:hasMember(sti2:Fellow) Assistant 25 O – Fellows – Chair oc:hasChair(sti2:Fellow) Assistant 26 O – Team sti2:hasTeamMember Assistant 27 O – Working groups sti2:WorkingGroup Assistant 28 O – Working Group – Description oc:hasDescription(sti2:WorkingGroup) Assistant 29 O – Working Group – Image oc:hasImage(sti2:WorkingGroup) Assistant 30 O – Working Group – Name oc:hasName(sti2:WorkingGroup) Assistant 31 O – Working Group – Contact Points oc:hasContactPoint(sti2:WorkingGroup) Assistant 32 O – Working Group – Email oc:hasEmail(sti2:WorkingGroup) Assistant 33 O – Working Group – Event oc:hasRelatedEvent(sti2:WorkingGroup) Assistant 34 O – Working Group – Founding date sti2:hasFoundingDate(sti2:WorkingGroup) Assistant 35 O – Working Group – Members oc:hasMember(sti2:WorkingGroup) Assistant 36 O – Working Group – Telephone oc:hasPhoneNumber(sti2:WorkingGroup) Assistant 37 O – Working Group – Skype ID oc:hasSkypeAccount(sti2:WorkingGroup) Assistant 38 O – Working Group – Twitter ID oc:hasTwitterAccount(sti2:WorkingGroup) Assistant 39 O – Working Group – Mailing list oc:hasMailingList(sti2:WorkingGroup) Assistant 40 O – Working Group – Mission oc:hasMissionStatement(sti2:WorkingGroup Assistant ) 41 O – documents oc:Document Assistant 42 O – documents – Description oc:hasDescription(oc:Document) Assistant 43 O – documents – Name oc:hasName(oc:Document) Assistant 44 O – documents – Topic oc:hasTopic(oc:Document) Assistant

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45 O – documents – Creator oc:hasCreator(oc:Document) Assistant 46 O – documents – Date oc:hasDate (oc:Document) Assistant 47 O – documents – Publisher oc:hasPublisher(oc:Document) Assistant 48 O – documents – Subject oc:hasSubject(oc:Document) Assistant 49 O – documents – Title oc:hasTitle(oc:Document) Assistant 50 O – documents ‐ presentation Assistant 51 Interact Assistant 52 I – Contact oc:hasContactPoint(oc:Organization) Assistant 53 I – Contact – Address oc:has Location(oc:Organization) Assistant 54 I – Contact – Contact point oc:has ContactPoint(oc:Organization) Assistant 55 I – Contact – Email oc:has Email(oc:Organization) Assistant 56 I – Contact – Fax number oc:has FaxNumber(oc:Organization) Assistant 57 I – Contact – Telephone oc:has PhoneNumber(oc:Organization) Assistant 58 I – Contact – Skype ID oc:has SkypeAccount(oc:Organization) Assistant 59 I – Contact – Twitter ID oc:has TwitterAccount(oc:Organization) Assistant 60 I – Contact – LinkedIn ID oc:has LinkedInAccount(oc:Organization) Assistant 61 I – Contact – XING ID oc:has XingAccount(oc:Organization) Assistant 62 I – Contact – Facebook ID oc:has FacebookAccount(oc:Organization) Assistant 63 I – Location oc:hasLocation(oc:Organization) Assistant 64 I – Join STI International oc:ApplicationProcess Assistant 65 I – Join STI International – Description oc:hasDescription(oc:ApplicationProcess) Assistant 66 I – Join STI International – Application sti2:hasApplicationForm Assistant Form 67 I – email lists oc:hasMailingList(oc:Organization) Assistant 68 I – Web 2.0 Assistant 69 I – Web 3.0 Assistant 70 Event oc:Event Secretary 71 E – Conference Series oc:ConferenceSeries President 72 E – Conference Series ‐ ESWC sti2:ESWC President 73 E – Board Meetings sti2:BoardMeeting President 74 E – Board Meetings – Description oc:hasDescription(sti2:BoardMeeting) President 75 E – Board Meetings – Image oc:hasImage(sti2: BoardMeeting)) President 76 E – Board Meetings – Name oc:hasName(sti2:BoardMeeting) President 77 E – Board Meetings – Presentation sti2:hasPresentation(sti2:BoardMeeting) Assistant 78 E – General Assemblies sti2:GeneralAssembly President 79 E – General Assemblies – Description oc:hasDescription(sti2:GeneralAssembly) President 80 E – General Assemblies – Image oc:hasImage(sti2: GeneralAssembly)) President 81 E – General Assemblies – Name oc:hasName(sti2:GeneralAssembly) President 82 E – General Assemblies ‐ Presentation sti2:hasPresentation(sti2:GeneralAssembly) Assistant 83 E – Summits sti2:Summit President 84 E – Summits – Description oc:hasDescription(sti2:Summit) President 85 E – Summits – Image oc:hasImage(sti2: Summit)) President

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86 E – Summits – Name oc:hasName(sti2:Summit) President 87 E – Summits ‐ Presentation sti2:hasPresentation(sti2:Summit) Assistant 89 E – Summer Schools sti2:SummerSchool Vice President 90 E – Summer Schools – ESWC2012 sti2:ESWCSummerSchool2012 Vice President 91 E – Summer Schools – ESWC2012 – oc:hasDescription(sti2:ESWCSummerSchool Vice President Description 2012) 92 E – Summer Schools – ESWC2012 – oc:hasImage(sti2: Vice President Image ESWCSummerSchool2012)) 93 E – Summer Schools – ESWC2012 – oc:hasName(sti2:ESWCSummerSchool2012) Vice President Name 94 E – Summer Schools – ESWC2012 – Vice President Home 95 E – Summer Schools – ESWC2012 – Vice President About 96 E – Summer Schools – ESWC2012 – sti2:hasProgramm(sti2:ESWCSummerSchool Vice President About ‐ Program 2012) 97 E – Summer Schools – ESWC2012 – oc:organizesEvent(sti2:ESWCSummerSchool Vice President About ‐ Organisation 2012) 98 E – Summer Schools – ESWC2012 – sti2:sponsors,sti2:supports(sti2:ESWCSumm Vice President About – Sponsors and Supporters erSchool2012) 99 E – Summer Schools – ESWC2012 – sti2:hasTutor(sti2:ESWCSummerSchool2012) Vice President Tutors 100 E – Summer Schools – ESWC2012 – sti2:hasKeynoteSpeaker(sti2:ESWCSummerS Vice President Keynotes chool2012) 101 E – Summer Schools – ESWC2012 – oc:hasLocation(sti2:ESWCSummerSchool201 Vice President Attending 2) 102 E – Summer Schools – ESWC2012 – oc:hasApplicationProcess(sti2:ESWCSummer Vice President Attending ‐ Apply School2012) 103 E – Summer Schools – ESWC2012 – sti2:hasRegistrationFees(sti2:ESWCSummerS Vice President Attending – Regsitration Fees chool2012) 104 E – Conference Series ‐ E SWC sti2:ESWC President 105 E – Conference Series – ESWC – President Description 106 E – Conference Series – ESWC – Image President 107 E – Conference Series – ESWC – Name President 108 E – Conference Series ‐ ESWC – Mission oc:hasMissionStatement(sti2:ESWC) President 109 E – Conference Series ‐ ESWC – sti2:hasRulesSpecification(sti2:ESWC) President Government Specification 110 E – Conference Series ‐ ESWC – Steering sti2:hasSteeringCommittee(sti2:ESWC) President Committee 111 E – Conference Series ‐ ESWC – Event oc:hasRelatedEvent(sti2:ESWC) President 112 E – Conference Series ‐ESWC – Local sti2:hasHostingApplication(sti2:ESWC) President Host Application 113 Photos Assistant 114 Community sti2:Community Secretary

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115 C – Company Secretary 116 C – Company – Description Secretary 117 C – Company – Name Secretary 118 C – Company – Logo Secretary 119 C – Company – Category Secretary 120 C – Company – Website Secretary 121 C – Company – Properties Secretary 122 C – Search Secretary 123 C – Search – Search Form Secretary 124 C – Search – List of all Companies Secretary 125 C – RDF Dump Secretary 126 C – Add Facts Secretary 127 C – Modify Facts Secretary 128 C – Add Vocabulary Secretary

Table 37. Editors of STI International No Function Who 1 Assistant Alice Carpentier 2 President John Domingue 3 Secretary Dieter Fensel 4 Vice President Elena Simperl

A formalization of the information items in OWL can be found in the Appendix. We reuse the upper ontology described in Section 2.6 and extend it by concepts and properties specific to STI International.

6.2 The Channel Model

6.2.1 Static Broadcasting

The STI International web site http://www.sti2.org/ mostly reflects the conceptual structure of its information model. Future versions may become optimized by accessibility issues.

Table 38. Static Broadcasting Channels of STI International No Name What 1 http://www.sti2.org/ = homepage static web site 2 homepage/organisation static web site 3 homepage/organisation/partners static web site 4 homepage/organisation/members static web site 5 homepage/organisation/board static web site

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6 homepage/organisation/executive‐board static web site 7 homepage/organisation/fellows static web site 8 homepage/organization/sti‐phd‐awards static web site 9 homepage/organisation/team static web site 10 homepage/organisation/working‐groups static web site 11 homepage/organisation/documents static web site 12 homepage/interact static web site 13 homepage/interact/contact static web site 14 homepage/interact/visiting‐STI static web site 15 homepage/interact/join‐STI‐International static web site 16 homepage/interact/emaillists static web site 17 homepage/interact/web‐20 static web site 18 homepage/interact/web‐30 static web site 19 homepage/event static web site 20 homepage/event/current&upcoming‐event static web site 21 homepage/event/past‐event static web site 22 homepage/event/board‐meetings static web site 23 homepage/event/conference‐series static web site 24 homepage/event/general‐assembly static web site 25 homepage/event/summer‐school static web site 26 homepage/event/summit static web site 27 http://community.sti2.at static web site 28 http://community.sti2.at/ about static web site 29 http://community.sti2.at/search static web site 30 http://community.sti2.at/RDFdump static web site 31 http://community.sti2.at/SPARQLquery static web site 32 http://community.sti2.at/addfacts static web site 33 http://community.sti2.at/modifyfacts static web site 34 http://community.sti2.at/addvocabulary static web site 35 flyingbox: Members&Partner web site particle with dynamic contents 36 flyingbox: Initiatives web site particle with dynamic contents 37 http://www.eswc‐conferences.org/ = eswc static web site 38 eswc/content/rules static web site 39 eswc/content/steering‐committee static web site 40 eswc /content/event static web site 41 eswc/content/local‐host‐application static web site 42 flyingbox: Next ESWC web site particle with dynamic contents 43 Wikipedia on‐line encyclopadia 44 http://summerschool2012.eswc‐ static web site conferences.org/ = ssc2012 45 ssc2012/welcome‐2nd‐eswc‐summer‐school‐ static web site 2012

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46 ssc2012/about static web site 47 ssc2012/about/program static web site 48 ssc2012/about/organization static web site 49 ssc2012/about/sponsors‐and‐supporters static web site 50 ssc2012/tutors static web site 51 ssc2012/keynotes static web site 52 ssc2012/ venue‐travel‐and‐accommodation static web site 53 ssc2012/attending/apply static web site 54 ssc2012/attending/registration‐fees static web site 55 flyingbox:Supportedby web site particle with dynamic contents Buttons for website 56 +1 Like button of Google+ 57 Add to favorites In your browser 58 Email With a web‐based email service 59 facebook https://www.facebook.com/pages/Semantic‐ Technology‐Institute‐International/240178659358492 60 facebook‐like Like button of Facebook 61 LinkedIn http://www.linkedin.com/company/sti‐international_2 62 Share In various web 2.0 sites 63 slideshare http://www.slideshare.net/ account STI_International 64 twitter http://twitter.com/#!/sti2 65 Wikipedia Wikipedia entry for STI International 66 Xing https://www.xing.com/companies/STIINTERNATIONAL 67 youtube http://www.youtube.com/user/semantictechnology

6.2.2 Dynamic Broadcasting

STI International uses the http://twitter.com/#!/sti2 twitter account.

Table 39. Dynamic Broadcasting Channels of STI International No Name What 1 homepage/news static web site with dynamic contents 2 homepage/archive static web site with dynamic contents 3 News web site particle with dynamic contents 4 RSS Notification service 5 http://twitter.com/#!/sti2 Internet‐based SMS service 6 [email protected] Email list 7 [email protected] Email list 8 public‐[email protected] Email list 9 semantic‐[email protected] Email list 10 is‐[email protected] Email list

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11 [email protected] Email list 12 [email protected] Email list 13 [email protected] Email list 14 [email protected] Email list Buttons for news box 15 RSS Buttons for news 16 +1 Like button of Google+ 17 Add to favorites In your browser 18 Email With a web‐based email service 19 Like Like button of Facebook 20 Share In various web 2.0 sites

The account http://twitter.com/#!/sti2 has been generated at twitter.

A Blog was discussed for STI International, however, the effort to keep it of high quality and up-to-date was judged as being too high.

6.2.3 Sharing

We decided to exclude Flickr76. The account “STI_International” has been generated at Slideshare and the account “Semantic Technology” has been generated at Youtube

6.2.4 Group communication

The page “Semantic Technology Institute International” has been set up at Facebook, a page “STI International” at LinkedIn and Xing.

Table 40. Group Communication Channels of STI International No Name Description facebook 1 Info General info on STI International 2 Photos users can upload albums of photos, tag friends and comment on photos. 3 Wall/ users and STI International can post messages for all their friends to read. Status 4 ESWC 2012 General info on ESWC 2012 Summer School Summer School Group Description 5 ESWC 2012 Users can upload albums of photos, tag friends and comment on photos Summer

76 Sharing photos can be achieved through the usage of Facebook or google+.

84 STI INTERNATIONAL TR 03/06/2012

School Group Photos 6 ESWC 2012 users and STI International can post messages for the members of the group to read Summer School Group Wall/Status LinkedIn 7 Profile General info on STI International XING 8 Profile General info on STI International

6.2.5 Semantic-based Dissemination

First, we introduce the concepts we define.

Table 41. Semantic-based Dissemination of STI International No Information Item 1 oc:Organization rdfs:subClassOf(schema:Organization,schema:Thing) rdfs:subClassOf(schema:Organization,foaf:Agent) rdfs:subClassOf(oc:Organization,schema:Organization) 2 oc:Committee rdfs:subClassOf(oc:Committee,oc:Organization) 3 oc:Board rdfs:subClassOf(oc:Board,oc:Committee) 4 sti2:ExecutiveBoard rdfs:subClassOf(sti2:ExecutiveBoard,oc:Committee) 5 sti2:Fellows rdfs:subClassOf(sti2:Fellows,sti2:Committee) 6 sti2:SteeringCommittee rdfs:subClassOf(sti2:SteeringCommittee,oc:Committee) 7 sti2:WorkingGroup rdfs:subClassOf(sti2:WorkingGroup,oc:Organization) 8 oc:Document rdfs:subClassOf(oc:Document,foaf:Document) rdfs:subClassOf(foaf:Document,schema:Thing) 9 oc:Video rdfs:subClassOf(oc:Video,schema:Thing) 10 oc:ApplicationProcess rdfs:subClassOf(oc:ApplicationProcess,schema:Thing) 11 sti2:MemberApplication rdfs:subClassOf(sti2:MemberApplication,oc:Application) 12 sti2:LocalHostApplication rdfs:subClassOf(sti2:LocalHostApplication,oc:Application) 13 oc:EventSeries rdf:list(oc:Eventeries,schema:Event) rdfs:subClassOf(schema:Event,schema:Thing) 14 oc:ConferenceSeries rdfs:subClassOf(oc:ConferenceSeries,oc:EventSeries) 15 eswc:ESWCConferenceSeries rdfs:subClassOf(eswc:ESWCConferenceSeries,sti2:ConferenceSeries) 16 sti2:BoardMeeting rdfs:subClassOf(sti2:BoardMeeting,oc:Event) 17 sti2:GeneralAssembly rdfs:subClassOf(sti2:GeneralAssemblies,oc:Event) 18 sti2:Summit rdfs:subClassOf(sti2:Summits,oc:Event) 19 sti2:SummerSchoolSeries rdfs:subClassOf(sti2:SummerSchoolSeries,oc:EventSeries) 20 eswc:ESWCSummerSchoolSeries rdfs:subClassOf(eswc:ESWCSummerSchoolSeries,sti2:SummerSchoolSe ries)

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21 sti2:Community rdfs:subClassOf(foaf:Organization, schema:Agent) rdfs:subClassOf(sti2:Community, schema:Organization)

Then we define the properties.

Table 42. oc:Organization No oc:Organization Range 1.1 schema:description 1.2 schema:image 1.3 schema:name 1.4 schema:url 1.5 schema:address 1.6 schema:contactPoints 1.7 schema:email 1.8 schema:employees 1.9 schema:event 1.10 schema:faxNumber 1.11 schema:founders 1.12 schema:foundingDate 1.13 schema:location 1.14 schema:members 1.15 oc:hasPartner oc:Organization 1.16 schema:telephone 1.17 foaf:skypeID 1.18 oc:hasTwitterAccount twitter ID 1.19 oc:hasLinkedInAccount LinkedIn ID 1.20 oc:hasXingAccount XING ID 1.21 oc:hasFacebookAccount facebook profile 1.22 oc:hasMailingList list of mailinglists 1.23 oc:hasMissionStatement Text

Table 43. oc:Committee No sti2:Committee Range 2.1 schema:description

2.2 schema:name

2.3 schema:url

2.4 schema:members

2.5 oc:hasChair schema:Person

Table 44. oc:Board No sti2:Board Range 3.1 schema:description

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3.2 schema:name

3.3 schema:url

3.4 schema:members

3.5 oc:hasChair schema:Person

Table 45. sti2:ExcecutiveBoard No sti2:ExecutiveBoard Range 4.1 schema:description

4.2 schema:name

4.3 schema:url

4.4 schema:members

4.5 oc:hasChair schema:Person

Table 46. sti2:Fellows No sti2:Fellows Range 5.1 schema:description

5.2 schema:name

5.3 schema:url

5.4 schema:members

5.5 oc:hasChair schema:Person

Table 47. sti2:SteeringCommittee No sti2:SteeringCommittee Range 6.1 schema:description

6.2 schema:name

6.3 schema:url

6.4 schema:members

6.5 oc:hasChair schema:Person

Table 48. sti2:WorkingGroup No sti2:WorkingGroup Range

Table 49. oc:Document No sti2:Document Range 8.1 schema:description 8.2 schema:name 8.3 schema:url 8.4 foaf:topic 8.5 dc:creator 8.6 dc:date 8.7 dc:publisher

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8.8 dc:subject 8.9 dc:title

Table 50. sti2:Video No sti2:Video Range

Table 51. sti2:Application No sti2:Application Range

Table 52. sti2:MemberApplication No sti2:MemberApplication Range 11.1 schema:description 11.2 schema:url 11.3 sti2:hasApplicationForm schema:organizaion and foaf:agent

Table 53. sti2:LocalHostApplication No sti2:LocalHostApplication Range 12.1 schema:description 12.2 schema:url 12.3 sti2:hasApplicationForm schema:organizaion and foaf:agent

Table 54. sti2:EventSeries No sti2:EventSeries Range

Table 55. sti2:ConferenceSeries No sti2:ConferenceSeries Range 14.1 schema:description

14.2 schema:image

14.3 schema:name

14.4 schema:url 14.5 sti2:mission Text 14.6 sti2:GovrmentSpecification Text 14.7 sti2:hasSteeringCommittee sti2:SteeringCommittee 14.8 sti2:hostingApplication sti2:LocalHostApplication

Table 56. eswc:ESWCConferenceSeries No eswc:ESWCConferenceSeries Range

Table 57. sti2:BoardMeeting No sti2:BoardMeetings Range 16.1 schema:description

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16.2 schema:image

16.3 schema:name

16.4 schema:url

Table 58. sti2:GeneralAssembly No sti2:GeneralAssemblies Range 17.1 schema:description

17.2 schema:image

17.3 schema:name

17.4 schema:url

Table 59. sti2:Summit No sti2:Summits Range 18.1 schema:description

18.2 schema:image

18.3 schema:name

18.4 schema:url

Table 60. sti2:SummerSchoolSeries No sti2:SummerSchoolSeries Range 19.1 schema:description

19.2 schema:image

19.3 schema:name

19.4 schema:url

Table 61. eswc:ESWCSummerSchoolSeries No eswc:ESWCSummerSchoolSeries Range

Table 62. sti2:Community No sti2:Community Range 21.1 dc‐term:description

21.2 foaf:logo

21.3 foaf:name

21.4 Foaf:homepage

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6.3 The Weaver

6.3.1 Static Broadcasting

We present our box in a box design of the web site:

Home

Figure 18. Home Site of STI International

The yellow boxes provide a click to the page of the top concept plus a menu of sub-concepts to this concept. The home button redirects to the start side http://www.sti2.org/). The uncolored boxes provide a snap-shot textual description of the top concept plus a link to the page of the top concept. As the top page and the sub pages are directly structured in one-to-one correspondence with the information model, the alignment with the various places and subpages of the web site is trivial.

The red boxes are on all pages and provide dynamically changing content: partner and member logos, news, and initiatives of STI International. News as well as the like, Facebook, Twitter, and YouTube buttons are aspects that will be discussed in the next sub-section. Partners and members are taken from the list of all partners and members and are dynamically rotated.

The sub-pages appear as follows.

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Organization

Figure 19. Organization Site of STI International Interact

Figure 20. Interact Site of STI International

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Event

Home Organization Interact Event Community

buttons Partner & Current & Upcoming Members Events General description of events... Lorem ipsum dolor sit Past Events amet Conferences Board Meetings General Assemblies Summits News Summer Schools Lorem ipsum dolor sit amet

Initiative Lorem ipsum dolor sit amet

Figure 21. Event Site of STI International ESWC conference series

Figure 22. ESWC Conference series Site of STI International

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ESWC Summer School 2012

Figure 23. ESWC Summer School 2012 Site of STI International

Community

Figure 24. Community site of STI International

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The items in gray are menu items that lead to the page that describes the sub-concepts.

The content-channel weaver is provided by sending an email with the content to the web master. We also define the first scheduling issue:

Table 63. Content Channel Weaver of STI International No Item Editro Editro Typ Ru Channel Scheduel Exec Executor Interac e le Constrain utor Interactio tion n Protoc Protocol ol 1 oc:Organiz Secretar i homepage/orga WM ation y nisation 2 oc:hasMissi Preside i homepage/orga WM onStateme nt nisation nt(oc:Orga nization) 3 sti2:hasPar Assistan IS homepage/orga WM tnerOrgani t nisation/partner zation(oc:O s rganization ) 4 sti2:hasPar Assistan I flyingbox: 20 sec periodic Drup tnerOrgani t Members&Partn update al zation(oc:O er rganization ) 5 oc:hasMem Assistan IS homepage/orga WM ber t nisation/membe (oc:Organiz rs ation) 6 oc:hasMem Assistan i flyingbox: 20 sec periodic Drup ber t Members&Partn update al (oc:Organiz er ation) 7 oc:Board Assistan i homepage/orga WM t nisation/board 8 sti2:Executi Assistan i homepage/orga WM veBoard t nisation/executi ve‐board 9 sti2:Fellows Assistan i homepage/orga WM t nisation/fellows 10 Assistan homepage/orga WM t nisation/ sti‐phd‐ awards

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11 sti2:hasTea Assistan IS homepage/orga WM mMember t nisation/team 12 sti2:Workin Assistan IS homepage/orga WM gGroup t nisation/working ‐groups 13 oc:Docume Assistan IS homepage/orga WM nt t nisation/docume nts 14 Interact Assistan CD homepage/inter WM t act 15 oc:hasCont Assistan i homepage/inter WM actPoint(oc t act/contact :Organizati on) 16 oc:hasLocat Assistan i homepage/inter WM ion(oc:Orga t act/visiting‐STI nization) 17 oc:Applicati Assistan CD homepage/inter WM onProcess t act/join‐STI‐ International 18 oc:hasMaili Assistan IS homepage/inter WM ngList(oc:O t act/emaillists rganization ) 19 oc:Event Secretar CD homepage/even WM y t 20 oc:Confere Preside CD homepage/even WM nceSeries nt t/conference‐ series 21 oc:Confere Preside i homepage/even datum > current Drup nceSeries nt t/current&upco datum al ming‐event 22 oc:Confere Preside i homepage/even datum < current Drup nceSeries nt t/past‐event datum al 23 sti2:ESWC Preside CD http://www.esw WM nt c‐ conferences.org/ 24 sti2:ESWC Preside i homepage/even datum > current Drup nt t/current&upco datum al ming‐event 25 sti2:ESWC Preside i homepage/even datum < current Drup nt t/past‐event datum al 26 sti2:Board Preside CD homepage/even WM Meeting nt t/board‐ meetings

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27 sti2:Board Preside i homepage/even datum > current Drup Meeting nt t/current&upco datum al ming‐event 28 sti2:Board Preside i homepage/even datum < current Drup Meeting nt t/past‐event datum al 29 sti2:hasPre Assistan IS Link to WM sentation(s t slideshare ti2:BoardM eeting) 30 sti2:Genera Preside CD homepage/even WM lAssembly nt t/general‐ assembly 31 sti2:Genera Preside i homepage/even datum > current Drup lAssembly nt t/current&upco datum al ming‐event 32 sti2:Genera Preside i homepage/even datum < current Drup lAssembly nt t/past‐event datum al 33 sti2:hasPre Assistan IS Link to WM sentation(s t slideshare ti2:General Assembly) 34 sti2:Summi Preside CD homepage/even WM t nt t/summit 35 sti2:Summi Preside i homepage/even datum > current Drup t nt t/current&upco datum al ming‐event 36 sti2:Summi Preside i homepage/even datum < current Drup t nt t/past‐event datum al 37 sti2:hasPre Assistan IS Link to WM sentation(s t slideshare ti2:Summit) 38 sti2:Summ Vice CD homepage/even WM erSchool Preside t/summer‐ nt school 39 sti2:ESWCS Vice CD http://summersc WM ummerSch Preside hool2012.eswc‐ ool2012 nt conferences.org/ 40 sti2:ESWCS Vice CD homepage/welc WM ummerSch Preside ome‐2nd‐eswc‐ ool2012 nt summer‐school‐ 2012 41 oc:hasDesc Vice IS ssc2012/about WM ription(sti2: Preside ESWCSum nt merSchool 2012)

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42 sti2:hasPro Vice IS ssc2012/about/p WM gramm(sti2 Preside rogram :ESWCSum nt merSchool 2012) 43 oc:organize Vice CD ssc2012/about/o WM sEvent(sti2: Preside rganisation ESWCSum nt merSchool 2012) 44 sti2:sponso Vice ssc2012/about/s WM rs,sti2:supp Preside ponsors‐and‐ orts(sti2:ES nt supporters WCSumme rSchool201 2) 45 sti2:hasTut Vice ssc2012/tutors WM or(sti2:ESW Preside CSummerS nt chool2012) 46 sti2:hasKey Vice ssc2012/keynote WM noteSpeake Preside s r(sti2:ESWC nt SummerSc hool2012) 47 oc:hasLocat Vice ssc2012/ venue‐ WM ion(sti2:ES Preside travel‐and‐ WCSumme nt accommodation rSchool201 2) 48 – Vice ssc2012/attendi WM oc:hasAppli Preside ng/apply cationProc nt ess(sti2:ES WCSumme rSchool201 2) 49 sti2:hasReg Vice ssc2012/attendi WM istrationFe Preside ng/registration‐ es(sti2:ESW nt fees CSummerS chool2012) 50 sti2:sponso Vice flyingbox:Suppor Drup rs,sti2:supp Preside tedby al orts(sti2:ES nt

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WCSumme rSchool201 2) 51 sti2:Summ Vice i homepage/even datum > current Drup erSchool Preside t/current&upco datum al nt ming‐event 52 sti2:Summ Vice i homepage/even datum < current Drup erSchool Preside t/past‐event datum al nt 53 sti2:ESWC Preside CD http://www.esw WM nt c‐ conferences.org/ 54 oc:hasMissi Preside CD http://www.esw WM onStateme nt c‐ nt(sti2:ESW conferences.org/ C) 55 sti2:hasRul Preside CD eswc/content/ru WM esSpecificat nt les ion(sti2:ES WC) 56 sti2:hasSte Preside CD eswc/content/st WM eringComm nt eering‐ ittee(sti2:E committee SWC) 57 oc:hasRelat Preside IS eswc WM edEvent(sti nt /content/event 2:ESWC)

58 oc:hasRelat Preside i flyingbox: Next Drup edEvent(sti nt ESWC al 2:ESWC)

59 sti2:hasHos Preside CD eswc/content/lo WM tingApplica nt cal‐host‐ tion(sti2:ES application WC) 60 sti2:Comm Secretar i http://communit WM unity y y.sti2.at

61 C – Search Secretar http://communit WM y y.sti2.at/search

62 C – RDF Secretar http://communit WM Dump y y.sti2.at/RDFdu mp

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63 C – Secretar http://communit WM AddFacts y y.sti2.at/addfact s 64 C – Modify Secretar http://communit WM Facts y y.sti2.at/modifyf acts 65 C‐ Add Secretar http://communit WM Vocabulary y y.sti2.at/addvoc abulary

6.3.2 Dynamic Broadcasting

Each web site defined in the previous section contains a news box that shows the latest news.

Home

Figure 25. News Box of STI International In addition, there is a web site homepage/news providing materialized archive of all news and homepage/archive that provides a query interface for news.

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News

Figure 26. News Site of STI International Archive

Figure 27. News Archive of STI International Each news item can be shared, emailed, add to favorites, and liked. News types are:  new partner  new member  conference

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 ESWC  board meeting  general assembly  summit  summer school

The account http://twitter.com/#!/sti2 has been generated at twitter.

Figure 28. Twitter Page of STI International

We also define the first scheduling issue: First news is published as news and then this news is tweeted referring to the URI of the news. Finally they are integrated into the Facebook site.

Table 64. News Weaver of STI International No Item Edit Editor Type R Channel Schedule Exec Executor or Interacti ul Constrain utor Interacti on e on Protocol Protocol 1 sti2:ha Assi I homepage/news 1x Assis sPartn stant tant erOrga nizatio n(oc:O rganiz ation) 2 sti2:ha Assi I homepage/archive 1x Assis sPartn stant tant erOrga nizatio

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n(oc:O rganiz ation) 3 sti2:ha Assi I News 1x Drup sPartn stant al erOrga nizatio n(oc:O rganiz ation) 4 sti2:ha Assi I RSS 1x drup sPartn stant al erOrga nizatio n(oc:O rganiz ation) 5 sti2:ha Assi I http://twitter.com 1x, after RSS drup sPartn stant /#!/sti2 al erOrga nizatio n(oc:O rganiz ation) 6 sti2:ha Assi I [email protected] 1x Assis sPartn stant tant erOrga nizatio n(oc:O rganiz ation) 7 sti2:ha Assi I [email protected] 1x Assis sPartn stant rg tant erOrga nizatio n(oc:O rganiz ation) 8 sti2:ha Assi i Member 1x Assis sPartn stant [email protected] tant erOrga nizatio n(oc:O rganiz ation) 9 sti2:ha Assi i homepage/news 1x Assis sMem stant tant berOrg anizati on(oc: Organi zation)

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10 sti2:ha Assi i homepage/archive 1x Assis sMem stant tant berOrg anizati on(oc: Organi zation) 11 sti2:ha Assi i News 1x Drup sMem stant al berOrg anizati on(oc: Organi zation) 12 sti2:ha Assi i RSS 1x drup sMem stant al berOrg anizati on(oc: Organi zation) 13 sti2:ha Assi i http://twitter.com 1x, after RSS drup sMem stant /#!/sti2 al berOrg anizati on(oc: Organi zation) 14 sti2:ha Assi i [email protected] 1x Assis sMem stant tant berOrg anizati on(oc: Organi zation) 15 sti2:ha Assi i [email protected] 1x Assis sMem stant rg tant berOrg anizati on(oc: Organi zation) 16 sti2:ha Assi i [email protected] 1x Assis sMem stant tant berOrg anizati on(oc: Organi zation) 17 oc:Con Pres i homepage/news 1x Assis ferenc ident tant eSerie

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s 18 oc:Con Pres i homepage/archive 1x Assis ferenc ident tant eSerie s 19 oc:Con Pres i News drup ferenc ident al eSerie s 20 oc:Con Pres i RSS 1x drup ferenc ident al eSerie s 21 oc:Con Pres i http://twitter.com 1x, after RSS drup ferenc ident /#!/sti2 al eSerie s 22 oc:Con Pres i [email protected] Assis ferenc ident du tant eSerie s 23 oc:Con Pres i [email protected] Assis ferenc ident cm.org tant eSerie s 24 oc:Con Pres i public‐[email protected] Assis ferenc ident tant eSerie s 25 oc:Con Pres i semantic‐ Assis ferenc ident [email protected] tant eSerie s 26 oc:Con Pres i is‐ Assis ferenc ident [email protected] tant eSerie s 27 oc:Con Pres i [email protected] Assis ferenc ident .uk tant eSerie s 28 oc:Con Pres i [email protected] Assis ferenc ident rg tant eSerie s 29 sti2:ES Pres i homepage/news 1x Assis WC ident tant 30 sti2:ES Pres i homepage/archive 1x Assis WC ident tant 31 sti2:ES Pres i News drup WC ident al

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32 sti2:ES Pres i RSS 1x drup WC ident al 33 sti2:ES Pres i http://twitter.com 1x, after RSS drup WC ident /#!/sti2 al 34 sti2:ES Pres i [email protected] Assis WC ident du tant 35 sti2:ES Pres i [email protected] Assis WC ident cm.org tant 36 sti2:ES Pres i public‐[email protected] Assis WC ident tant 37 sti2:ES Pre i semantic‐ Assis WC side [email protected] tant nt 38 sti2:ES Pre i is‐ Assis WC side [email protected] tant nt 39 sti2:ES Pre i [email protected] Assis WC side .uk tant nt 40 sti2:ES Pre i [email protected] Assis WC side rg tant nt 41 sti2:Bo Pre i homepage/news 1x Assis ardMe side tant eting nt 42 sti2:Bo Pre i homepage/archive 1x Assis ardMe side tant eting nt 43 sti2:Bo Pre i News drup ardMe side al eting nt 44 sti2:Bo Pre i RSS 1x drup ardMe side al eting nt 45 sti2:Bo Pre i http://twitter.com 1x, after RSS drup ardMe side /#!/sti2 al eting nt 46 sti2:Bo Pre i [email protected] Assis ardMe side du tant eting nt 47 sti2:Bo Pre i [email protected] Assis ardMe side cm.org tant eting nt 48 sti2:Bo Pre i public‐[email protected] Assis ardMe side tant eting nt 49 sti2:Bo Pre i semantic‐ Assis ardMe side [email protected] tant eting nt 50 sti2:Bo Pre i is‐ Assis ardMe side [email protected] tant eting nt

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51 sti2:Bo Pre i [email protected] Assis ardMe side .uk tant eting nt 52 sti2:Bo Pre i [email protected] Assis ardMe side tant eting nt 53 sti2:Bo Pre i [email protected] Assis ardMe side tant eting nt 54 sti2:Ge Pres i homepage/news 1x Assis neralA ident tant ssembl y 55 sti2:Ge Pres i homepage/archive 1x Assis neralA ident tant ssembl y 56 sti2:Ge Pres i News drup neralA ident al ssembl y 57 sti2:Ge Pres i RSS 1x drup neralA ident al ssembl y 58 sti2:Ge Pres i http://twitter.com 1x, after RSS drup neralA ident /#!/sti2 al ssembl y 59 sti2:Ge Pres i [email protected] Assis neralA ident du tant ssembl y 60 sti2:Ge Pres i [email protected] Assis neralA ident cm.org tant ssembl y 61 sti2:Ge Pres i public‐[email protected] Assis neralA ident tant ssembl y 62 sti2:Ge Pres i semantic‐ Assis neralA ident [email protected] tant ssembl y 63 sti2:Ge Pres i is‐ Assis neralA ident [email protected] tant ssembl y 64 sti2:Ge Pres i [email protected] Assis neralA ident .uk tant ssembl

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y 65 sti2:Ge Pres i [email protected] Assis neralA ident tant ssembl y 66 sti2:Ge Pres i [email protected] Assis neralA ident rg tant ssembl y 67 sti2:Ge Pres i [email protected] Assis neralA ident tant ssembl y 68 sti2:Su Pres i homepage/news 1x Assis mmit ident tant 69 sti2:Su Pres i homepage/archive 1x Assis mmit ident tant 70 sti2:Su Pres i News drup mmit ident al 71 sti2:Su Pres i RSS 1x drup mmit ident al 72 sti2:Su Pres i http://twitter.com 1x, after RSS drup mmit ident /#!/sti2 al 73 sti2:Su Pres i [email protected] Assis mmit ident du tant 81 sti2:Su Pres i [email protected] Assis mmit ident cm.org tant 82 sti2:Su Pres i public‐[email protected] Assis mmit ident tant 83 sti2:Su Pres i semantic‐ Assis mmit ident [email protected] tant 84 sti2:Su Pres i is‐ Assis mmit ident [email protected] tant 85 sti2:Su Pres i [email protected] Assis mmit ident .uk tant 86 sti2:Su Pres i [email protected] Assis mmit ident tant 87 sti2:Su Pres i [email protected] Assis mmit ident rg tant 88 sti2:Su Pres i [email protected] Assis mmit ident tant 89 sti2:Su Pres i homepage/news 1x Assis mmer ident tant School 90 sti2:Su Pres i homepage/archive 1x Assis mmer ident tant School 91 sti2:Su Pres i News drup mmer ident al School 92 sti2:Su Pres i RSS 1x drup

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mmer ident al School 93 sti2:Su Pres i http://twitter.com 1x, after RSS drup mmer ident /#!/sti2 al School 94 sti2:Su Pres i [email protected] Assis mmer ident du tant School 95 sti2:Su Pres i [email protected] Assis mmer ident cm.org tant School 96 sti2:Su Pres i public‐[email protected] Assis mmer ident tant School 97 sti2:Su Pres i semantic‐ Assis mmer ident [email protected] tant School 98 sti2:Su Pres i is‐ Assis mmer ident [email protected] tant School 99 sti2:Su Pres i [email protected] Assis mmer ident .uk tant School 100 sti2:Su Pres i [email protected] Assis mmer ident tant School 101 sti2:Su Pres i [email protected] Assis mmer ident rg tant School 102 sti2:Su Pres i [email protected] Assis mmer ident tant School 103 sti2:ES Pres i homepage/news 1x Assis WCSu ident tant mmer School 2012 104 sti2:ES Pres i homepage/archive 1x Assis WCSu ident tant mmer School 2012 105 sti2:ES Pres i News drup WCSu ident al mmer School 2012 106 sti2:ES Pres i RSS 1x drup WCSu ident al mmer School 2012

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107 sti2:ES Pres i http://twitter.com 1x, after RSS drup WCSu ident /#!/sti2 al mmer School 2012 108 sti2:ES Pres i [email protected] Assis WCSu ident du tant mmer School 2012 109 sti2:ES Pres i [email protected] Assis WCSu ident cm.org tant mmer School 2012 110 sti2:ES Pres i public‐[email protected] Assis WCSu ident tant mmer School 2012 111 sti2:ES Pres i semantic‐ Assis WCSu ident [email protected] tant mmer School 2012 112 sti2:ES Pres i is‐ Assis WCSu ident [email protected] tant mmer School 2012 113 sti2:ES Pres i [email protected] Assis WCSu ident .uk tant mmer School 2012 114 sti2:ES Pres i [email protected] Assis WCSu ident tant mmer School 2012 115 sti2:ES Pres i [email protected] Assis WCSu ident rg tant mmer School 2012 116 sti2:ES Pres i [email protected] Assis WCSu ident tant mmer School 2012

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6.3.3 Sharing

Figure 29. Slideshare Page of STI International

Figure 30. Youtube Page of STI International

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When you are adding slides to Slideshare you must ensure you add a description and tags for such a presentation. When adding a video to youtube ensure that you also provide a description, an URI for further information, a category and tags for it.

Table 65. Sharing Weaver of STI International No Item Editor Editor Typ Rul Channel Schedule Execut Executor Interacti e e Constrain or Interacti on on Protocol Protocol Slides 1 sti2:hasPr Assista Asisstan IS Slideshare: Assista n.a. esentatio nt t STI_Internationa nt n(oc:Orga contacts l nization) presente rs 2 sti2:hasPr Assista Asisstan IS Slideshare: Assista n.a. esentatio nt t STI_Internationa nt n(sti2:Boa contacts l rdMeeting presente ) rs 3 sti2:hasPr Assista Asisstan IS Slideshare: Assista n.a. esentatio nt t STI_Internationa nt n(sti2:Gen contacts l eralAssem presente bly) rs 4 sti2:hasPr Assista Asisstan IS Slideshare: Assista n.a. esentatio nt t STI_Internationa nt n(sti2:Su contacts l mmit) presente rs Videos 5 oc:Video IS Youtube: Semantic Technology

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6.3.4 Group communication

Figure 31. Facebook Page of STI International

Figure 32. Facebook Group of ESWC 2012 Summer School

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Figure 33. LinkedIn Page of STI International

Figure 34. XING Page of STI International

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Facebook should receive the tweets from Twitter (can be fully automated). Weaver for Social Network Sites Facebook, LinkedIn and Xing:

Table 66. Social Network Sites Weaver of STI International No Item Editor Editor Typ Rule Channel Schedul Execut Executor Interacti e e or Interacti on Constrai on Protocol n Protocol Facebook 1 sti2:hasFoun Secre Author I Info/Founded WM dingDate(oc: tary Organization) 2 oc:hasLocatio Assis Author I Info/Location WM n(oc:Organiza tant tion) 3 oc:hasDescrip Secre Author CD Info/Description WM tion(oc:Organ tary ization) 4 oc:hasDescrip Secre Author CD Info/General WM tion(oc:Organ tary Information ization) 5 oc:hasMissio Presi Author CD Info/Mission WM nStatement(o dent c:Organizatio n) 6 oc:hasMissio i Wall/Status drupal nStatement(o c:Organizatio n) 7 oc:hasPartner i Wall/Status drupal Organization( oc:Organizati on) 8 oc:hasEmail(o Presi Author I Info/Email WM c:Organizatio dent n) 9 oc:hasPhone Presi Author I Info/Phone WM Number(oc:O dent rganization) 10 oc:hasWebsit Presi Author i Info/Website WM e(oc:Organiza dent tion) 11 oc:Conferenc i Wall/Status drupal eSeries 12 sti2:ESWC i Wall/Status drupal

13 sti2:BoardMe i Wall/Status drupal eting 14 sti2:GeneralA i Wall/Status drupal ssembly 15 sti2:Summit i Wall/Status drupal

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16 sti2:SummerS i Wall/Status drupal chool 17 sti2:ESWCSu i Wall/Status drupal mmerSchool2 012 18 oc:Image i Photos Assistan t 19 oc:hasDescrip Vice Author CS ESWC 2012 WM tion(sti2:ESW Presid Summer School CSummerSch ent Group ool2012) Description 20 oc:hasImage( Vice I ESWC 2012 WM sti2:ESWCSu Presid Summer School mmerSchool2 ent Group Photos 012) LinkedIn 21 oc:hasMissio Presid Author CD Overview/Compa WM n.a. nStatement(o ent ny Description c:Organizatio n) 22 oc:hasAddres Presid Author i Overview/Compa WM n.a. s(oc:Organiza ent ny Location tion) 23 oc:hasTwitter Presid Author i Overview/Twitter WM n.a. Account(oc:O ent ID rganization) 24 oc:hasWebsit Presid Author i Overview/Compa WM n.a. e(oc:Organiza ent ny Website URL tion) 25 oc:hasLocatio Presid Author i Overview/Compa WM n.a. n(oc:Organiza ent ny Location tion) Xing 26 oc:hasDescrip Secre Author CD About WM n.a. tion(oc:Organ tary us/Company ization) description 27 oc:hasAddres Presid Author i About us/Street WM n.a. s(oc:Organiza ent address and no. tion) 28 oc:hasAddres Presid Author i About us/ ZIP WM n.a. s(oc:Organiza ent code tion) 29 oc:hasAddres Presid Author i About us/City WM n.a. s(oc:Organiza ent tion) 30 oc:hasAddres Presid Author i About WM n.a. s(oc:Organiza ent us/Country tion) 31 oc:hasWebsit Presid Author i About WM n.a. e(oc:Organiza ent us/Company tion) Homepage 32 oc:hasPhone Presid Author i About us/Phone WM n.a.

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Number(oc:O ent rganization) 33 oc:hasMissio Presid Author CD About us/About WM n.a. nStatement(o ent this company c:Organizatio n)

6.3.5 Semantic-based Dissemination

Table 67. Semantic-based Dissemination of STI International No Item Edit Editor Ty Rul Channel Schedule Execu Executor or Interactio pe e Constrain tor Interaction n Protocol Protocol 1 oc:Organization U oc:Organizatio RI n 2 oc:hasDescription(o schema:descri c:Organization) ption(oc:Orga nization) 3 oc:hasImage(oc:Org schema:image anization) (oc:Organizati on) 4 oc:hasName(oc:Org schema:name( anization) oc:Organizatio n) 5 Organization U schema:url(oc: RI Organization) 6 sti2:hasFounder(oc: schema:found Organization) ers(oc:Organiz ation) 7 sti2:hasFoundingDat schema:foundi e(oc:Organization) ngDate(oc:Org anization) 8 oc:hasMissionState oc:hasMission ment(oc:Organizatio Statement(oc: n) Organization) 9 sti2:hasPartnerOrga sti2:hasPartne nizaiton(oc:Organiza rOrganization( tion) oc:Organizatio n) 10 sti2:hasMemberOrg schema:memb anization(oc:Organiz ers(oc:Organiz ation) ation) 11 oc:Board U sti2:Board RI 12 oc:hasDescription(o schema:descri c:Board) ption(sti2:Boar d) 13 oc:hasName(oc:Boa schema:name( rd) sti2:Board)

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14 oc:Board U schema:url(sti RI 2:Board) 15 oc:hasMember(oc:B schema:memb oard) ers(sti2:Board) 16 sti2:hasChair(oc:Boa sti2:chair(sti2: rd) Board) 17 sti2:ExecutiveBoard U sti2:Executive RI Board 18 oc:hasDescription(st schema:descri i2:ExecutiveBoard) ption(sti2:Exec utiveBoard) 19 oc:hasName(sti2:Ex schema:name( ecutiveBoard) sti2:Executive Board) 20 sti2:ExecutiveBoard U schema:url(sti RI 2:ExecutiveBo ard) 21 oc:hasMember(sti2: schema:memb ExecutiveBoard) ers(sti2:Execut iveBoard) 22 oc:hasChair(sti2:Exe oc:hasChair(sti cutiveBoard) 2:ExecutiveBo ard) 23 sti2:Fellow U sti2:Fellows RI 24 oc:hasDescription(st schema:descri i2:Fellow) ption(sti2:Fello ws) 25 oc:hasName(sti2:Fel schema:name( low) sti2:Fellows) 26 sti2:Fellow U schema:url(sti RI 2:Fellows) 27 oc:hasMember(sti2: schema:memb Fellow) ers(sti2:Fellow s) 28 oc:hasChair(sti2:Fell oc:hasChair(sti ow) 2:Fellows) 29 sti2:hasTeamMemb schema:emplo er(oc:Organization) yees(oc:Organi zation) 30 sti2:WorkingGroup U sti2:WorkingG RI roup 31 oc:hasDescription(st sti2:WorkingG i2:WorkingGroup) roup(schema: description) 32 oc:hasImage(sti2:W sti2:WorkingG orkingGroup) roup(schema:i mage) 33 oc:hasName(sti2:W sti2:WorkingG orkingGroup) roup(schema: name)

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34 sti2:WorkingGroup U sti2:WorkingG RI roup(schema: url) 35 oc:hasContactPoint( sti2:WorkingG sti2:WorkingGroup) roup(schema:c ontactPoints) 36 oc:hasEmail(sti2:Wo sti2:WorkingG rkingGroup) roup(schema:e mail) 37 oc:hasRelatedEvent( sti2:WorkingG sti2:WorkingGroup) roup(schema:e vent) 38 sti2:hasFoundingDat sti2:WorkingG e(sti2:WorkingGrou roup(schema:f p) oundingDate) 39 oc:hasMember(sti2: sti2:WorkingG WorkingGroup) roup(schema: members) 40 oc:hasPhoneNumbe sti2:WorkingG r(sti2:WorkingGrou roup(schema:t p) elephone) 41 oc:hasSkypeAccount sti2:WorkingG (sti2:WorkingGroup) roup(foaf:skyp eID) 42 oc:hasTwitterAccou sti2:WorkingG nt(sti2:WorkingGro roup(oc:hasTw up) itterAccount) 43 oc:hasMailingList(sti sti2:WorkingG 2:WorkingGroup) roup(oc:hasM ailingList) 44 oc:hasMissionState sti2:WorkingG ment(sti2:WorkingG roup(oc:hasMi roup) ssionStatemen t) 45 oc:Document U oc:Document RI 46 oc:hasDescription(o schema:descri c:Document) ption(oc:Docu ment) 47 oc:hasName(oc:Doc schema:name( ument) oc:Document) 48 oc:Document U schema:url(oc: RI Document) 49 oc:hasTopic(oc:Doc foaf:topic(oc:D ument) ocument) 50 oc:hasCreator(oc:Do dc:creator(oc: cument) Document) 51 oc:hasDate dc:date(oc:Do (oc:Document) cument) 52 oc:hasPublisher(oc: dc:publisher(o Document) c:Document)

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53 oc:hasSubject(oc:Do dc:subject(oc: cument) Document) 54 oc:hasTitle(oc:Docu dc:title(oc:Doc ment) ument) 55 oc:has schema:addre Address(oc:Organiza ss(oc:Organiza tion) tion) 56 oc:has schema:contac ContactPoint(oc:Org tPoints(oc:Org anization) anization) 57 oc:has schema:email( Email(oc:Organizati oc:Organizatio on) n) 58 oc:has schema:faxNu FaxNumber(oc:Orga mber(oc:Orga nization) nization) 59 oc:has schema:teleph PhoneNumber(oc:O one(oc:Organi rganization) zation) 60 oc:has foaf:skypeID(o SkypeAccount(oc:Or c:Organization ganization) ) 61 oc:has sti2:twitterID( TwitterAccount(oc: oc:Organizatio Organization) n) 62 oc:has sti2:LinkedInID LinkedInAccount(oc: (oc:Organizati Organization) on) 63 oc:has sti2:XINGID(oc XingAccount(oc:Org :Organization) anization) 64 oc:has sti2:facebookI FacebookAccount(o D(oc:Organizat c:Organization) ion) 65 oc:has schema:locati Location(oc:Organiz on(oc:Organiz ation) ation) 66 oc:ApplicationProce U sti2:MemberA ss RI pplication 67 oc:hasDescription(o schema:descri c:ApplicationProces ption(sti2:Me s) mberApplicati on) 68 oc:ApplicationProce U schema:url(sti ss RI 2:MemberApp lication) 69 sti2:hasApplicationF sti2:applicatio orm nForm(sti2:Me mberApplicati on) 70 oc:hasMailingList(oc sti2:mailinglist :Organization) (oc:Organizati

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on) 71 oc:Event schema:event( oc:Organizatio n) 72 sti2:ESWC U eswc:ESWCCo RI nferenceSeries 73 oc:hasDescription(st schema:descri i2:ESWC) ption(eswc:ES WCConference Series) 74 oc:hasImage(sti2:ES schema:image WC) (eswc:ESWCCo nferenceSeries ) 75 oc:hasName(sti2:ES schema:name( WC) eswc:ESWCCo nferenceSeries ) 76 sti2:ESWC schema:url(es wc:ESWCConf erenceSeries) 77 oc:hasMissionState oc:hasMission ment(sti2:ESWC) Statement(es wc:ESWCConf erenceSeries) 78 sti2:hasGovernment sti2:hasGovern Specification(sti2:ES mentSpecificat WC) ion(eswc:ESW CConferenceS eries) 79 sti2:hasSteeringCom sti2:hasSteerin mittee(sti2:ESWC) gCommittee(e swc:ESWCConf erenceSeries) 80 sti2:hasHostingAppli sti2:hasHostin cation(sti2:ESWC) gApplication(e swc:ESWCConf erenceSeries) 81 sti2:BoardMeeting sti2:BoardMee tings 82 oc:hasDescription(st schema:descri i2:BoardMeeting) ption(sti2:Boar dMeetings) 83 oc:hasImage(sti2: schema:image BoardMeeting)) (sti2:BoardMe etings) 84 oc:hasName(sti2:Bo schema:name( ardMeeting) sti2:BoardMee tings) 85 sti2:BoardMeeting schema:url(sti 2:BoardMeeti ngs)

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86 sti2:GeneralAssembl U sti2::GeneralA y RI ssemblies 87 oc:hasDescription(st schema:descri i2:GeneralAssembly ption(sti2:Gen ) eralAssemblies ) 88 oc:hasImage(sti2: schema:image GeneralAssembly)) (sti2:GeneralA ssemblies) 89 oc:hasName(sti2:Ge schema:name( neralAssembly) sti2:GeneralAs semblies) 90 sti2:GeneralAssembl U schema:url(sti y RI 2:GeneralAsse mblies) 91 sti2:Summit U sti2:Summits RI 92 oc:hasDescription(st schema:descri i2:Summit) ption(sti2:Sum mits) 93 oc:hasImage(sti2: schema:image Summit)) (sti2:Summits) 94 oc:hasName(sti2:Su schema:name( mmit) sti2:Summits) 95 sti2:Summit U schema:url(sti RI 2:Summits) 96 sti2:ESWCSummerS schema:url(es chool2012 wc:ESWCSum merSchoolSeri es) 97 oc:hasDescription(st schema:descri i2:ESWCSummerSch ption(eswc:ES ool2012) WCSummerSc hoolSeries) 98 oc:hasImage(sti2: schema:image ESWCSummerSchoo (eswc:ESWCSu l2012)) mmerSchoolSe ries) 99 oc:hasName(sti2:ES schema:name( WCSummerSchool2 eswc:ESWCSu 012) mmerSchoolSe ries) 100 oc:hasDescription(st sti2:about(esw i2:ESWCSummerSch c:ESWCSumm ool2012) erSchoolSeries ) 101 sti2:hasTutor(sti2:ES sti2:hasTutors( WCSummerSchool2 eswc:ESWCSu

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012) mmerSchoolSe ries) 102 sti2:hasKeynoteSpe sti2:hasKeynot aker(sti2:ESWCSum eSpeaker(eswc merSchool2012) :ESWCSummer SchoolSeries) 103 sti2:hasAttendingInf sti2:hasAttend ormation(sti2:ESWC ingInformation SummerSchool2012 (eswc:ESWCSu ) mmerSchoolSe ries) 104 sti2:Community U sti2:Communit RI y 105 oc:hasDesription(sti dc‐ 2:Community) term:descripti on(sti2:Comm unity) 106 oc:hasName(sti2:Co foaf:name(sti2 mmunity) :Community) 107 oc:hasImage(sti2:Co foaf:logo(sti2: mmunity) Community) 108 oc:hasWebsite(sti2: foaf:homepag Community) e(sti2:Commu nity)

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7 Related Work

Many aspects of our work clearly relate to different fields that have been explored before. Mostly we see the two related areas Ontology-based content management systems (CMSs) for web sites and Semantic matchmaking of sender and receiver of content. Both areas will be briefly described and compared.

The field of semantics-based or enhanced CMSs is already quite thoroughly explored. One of the earlier approaches to ontology-based Web site management is the OntoWebber system described in [Jin et al., 2001]. The proposed three-way approach of “explicit modeling of different aspects of Web sites", “the use of Ontologies as foundation for Web portal design", and “semi-structured data technology for data integration and Web site modeling" presents an early but comprehensive approach to semantifying CMSs. OntoWebber introduces an integration layer which adapts to different data sources. This is related to our weaver concept introduced in Section 4, but, in contrast, the weaver adapts to different channels rather to different information sources. A year later, in [Sheet et al., 2002], Sheth et al. introduce the SCORE system which defines four key features: semantic organization and use of metadata, semantic normalization, semantic search, and semantic association. Although being written in the early days of the Semantic Web, the paper covers topics such as metadata extraction from unstructured text and automatic classification that may also become relevant to our approach. [Garcia et al. 2008] introduce “The Rhizomer Semantic Content Management System” which integrates services with metadata browsing, editing, and uploading continuing their earlier work on the Knowledge Web portal. [Corlosquet et al, 2009] proposes a Linked Data extension for Drupal that enables content annotation with RDFa and provides a SPARQL endpoint. The British national broadcaster BBC started to integrate semantic technologies (i.e. Linked Data) in 2009 in order to integrate various data and content sources distributed throughout the enterprise [Kobilarov et al., 2009]. As a result of this, reported in [Bishop et al., 2010], BBC's World Cup 2010 site77 is based on semantic repositories that enable the publishing of metadata about content rather than publishing the content itself. While the data input is fixed, different schemas for the output are defined. However, as only one channel for output is considered, the mapping is performed quite straight forward. In contrast, our system accounts for different information needs of various and heterogeneous channels and therefore enables the distribution of content throughout different portals. Finally, the European project Interactive Knowledge Stack (IKS) 78 focuses on the porting of semantic technologies to CMS software solutions.Spoken in a nutshell, all these approaches are aiming either on helping the user to publish semantic data or using semantic methods to support the content management process for maintaining web sites. We are taking these approaches and generalizing them for providing support for the overall management of content dissemination in a multi-channel and bi-directional communication setting. Further we accompany the technical approach with a methodology and the approach to use vertical domain models to be shared and reused in a vertical area instead of building a single application only. Semi-automatic matchmaking is a well studied field in Artificial Intelligence and related areas. Obviously we can only select a small sample of approaches of this area that is focusing on matchmaking in regard to content. [Katzagiannaki & Plexousakis, 2003] presents a selective

77 http://www.bbc.co.uk/worldcup 78 http://iks-project.eu/

STI INTERNATIONAL TR 03/06/2012 123 information dissemination system that is based on semantic relations. In their paper, the terms in user profiles and terms in documents are matched through semantic relations that are derived by a thesaurus. Similar, the approach taken by [Morales-del-Castillo et al., 2009] introduces selective dissemination of information for digital libraries based on matching information items to user profiles. Obviously, user profiles corresponds to our channels, however, we rather manually model their relationship with contents. The system introduced in [Ma et al., 2006] bases on RDF, OWL, and RSS in order to introduce an efficient publish/subscribe mechanism that includes an event matching algorithm based ongraph matching. Our approach, in contrast, matches information items rather than events to channels rather than users. Also, instead of graph matching, we use predefined weavers for channel selection. While [Morales-del-Castillo et al., 2009] also fuzzy linguistic modeling and NLP techniques for semiautomatic thesaurus generation and perform a matching based on statistical analysis, we use semantics to manually define the connection between information items and the channels.

Since we aim for high precision and professionalism in on-line communication we see little usage for statistic based semantic methods (natural language understanding, information extraction, etc.). We want to allow the user to abstract from the channel level to the content level, but we see the need for human involvement in defining the content-channel level and at the content level. However, when we will upscale towards a full-fledged value management approach that monitors the entire web space on important statements such methods will be needed. Fortunately, there exist meanwhile a large number of such web analytic tool kits (see [Kasper et al., 2010]) and we plan to use some of these systems from shelf. Worth mentioning are also the following tools:  TweetDeck79 provides multi-channel integration for reading and writing for Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz  The Social Media Dasboard 80 manages multiple social profiles, allows scheduling messages and tweets, can track brand mentions, and analyzes social media traffic.  ifttt81 provides a multi-channel trigger and action engine that allows to automatically react to events in the information space by observing a multitude of channels and executing guarded transaction rules acting on these channels.  The ComScore Media Metrix Suite 82 project is a framework for web traffic measurement that is able to provide traffic statistics along several properties (age, region of users,…). Therefore, Media Metrix uses a representive set of internet users, a weighting algorithm and enumeration surveys to statistically make a projection up to the whole population of internet users. Additionally ComScore also introduced other tools such as mobile internet traffic measurement or advertisement impact analysis software.

79 http://www.tweetdeck.com/ 80 http://hootsuite.com/ 81 http://ifttt.com/ 82 http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/Media_Metrix_Core_Reports

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8 Future Work

Scalable multi-channel communication is a hard problem. However it is still a very limited perspective on the overall problem. Here we would like to discuss important directions of how to generalize our approach. First, we introduce a holistic approach to on-line value management as a holistic approach to organize the on-line communication activities of an entity. Second, we discuss some concrete step we will take next that will bring us closer to this vision.

8.1 Multi-channel On-line Value Management

Yield management. Yield or revenue management “is an economic discipline appropriate to many service industries in which market segment pricing is combined with statistical analysis to expand the market for the service and increase the revenue per unit of available capacity” [IDEAS, 2005].83 Short-term increase of income is a valid target for a business entity; however, it is quite tricky to realize this in a multichannel world. F.e., Hotels are confronted with a multitude of on-line booking channels. Hotels should provide their available rooms and their rates to most if not all of them to prevent not meeting their potential customers. In many channels, visibility is achieved through low prices. However, often channels also require constraints on the price offers in other channels. 84 Some channels generate costs without guarantying actual income. Let’s discuss some issues: Hotel A provides currently active booking facilities in booking.com, expedia.com, at its hotel website, hrs.com, google maps, and facebook. It wants to increase the overall conversion rates for bookings in all these channels and therefore needs answers to the following questions:  How is my price positioned towards my competitors?  What’s my reputation in all of these channels? More than 90% of all internet users are already reading product reviews and more than 50% indicate that they base their purchasing decisions mostly upon them.  Am I adequately represented in all these channels (comments, reviews, etc.)?  Hotel A could reduce its price in channel X to maintain visibility and to increase bookings through this channel. Therefore, it has to reduce its price in many other channels which leads to reduced revenues from those bookings.  Hotel A needs recommendations for what needs to be done and support to do it, e.g. possible result reduce price per 10% or to include more amenities and supplements, be more active in facebook to increase social media links and conversions, or guests are complaining about the coffee and it should therefore improve this service  Hotel A wants to announce rooms through google maps. Therefore, it starts to pay for each click through this search interface. If many clicks do not lead to a booking, it may start to significantly lose money.

83 http://en.wikipedia.org/wiki/Yield_management, http://en.wikipedia.org/wiki/Revenue_management 84 STI International had to learn this experience. It negotiated quite a cheap room rate for the ESWC conference in XXXX. However, due to the economic crises that year the hotel started to sell the same rooms much cheaper through various other channels. Suddenly you could book on-line rooms much cheaper than with the conference rate agreed by STI International. It was not professionally enough to request such a constraint and therefore lost reputation.

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 Same with static on-line coupons85 that offer a 50% discount and a coupon platform that request additional 25% for each coupon. This can easily end in negative revenue and lacks dynamicity. Imagine a “magic” dissemination button for a bar keeper that can announce dynamically a happy hour, special offers, interesting news etc. on-the-fly to the right circle of interested public establishing as a trendy place where the crowd is meeting. Many solutions to yield management are based on complex statistical methods and complex domain assumptions on how variation of the price can influence the amount of bookings of a service. However, a multi-directional multi-channel approach also must rely on Swarm intelligence86. Observing in real time the reaction of customers and competitors will be the key to achieving on-line marketing. Adopting your offer and your price dynamically in response to the behavior of your (on-line visible) environment will become a key for economic success.

One extreme in our space of investigation is short-term revenue management. On the other side of this extreme, we have general reputation management and public campaigns. 87 “Reputation is the opinion (more technically, a social evaluation) of a group of entities toward a person, a group of people, or an organization on a certain criterion. It is an important factor in many fields, such as education, business, online communities or social status.”88 Here it is not the direct and intermediate economic income that matters. It is rather about maintaining or increasing the appreciation a organization or a topic or a certain approach gains in the public. However, even a campaign on a public issue has an immediate economic dimension to it: trying to use the budget available for it in the most effective way. Therefore, providing means to increase the effectiveness and efficiency of public campaigns has a high value.89

The economic impact of proper reputation management becomes directly obvious when we are talking about the reputation of economic entities. Actually the reputation of a company can be viewed as one of its most important assests such as its capital. Managing it properly such as managing the value of brands 90 may be essential for its long-term economic success. Immediately this dimension interferes with revenue management. In many cases it may be useful for short-term income management to reduce the price of the offering which on the other hand can diminish and undermine the long term income that is generated through the general price profile a service may have indicating quality and exclusivity.

All of the issues above could be viewed as facets of Value Management. Defining value as the regard that something is held to deserve, i.e., its importance. Online-multi channel and bi- directional Value Management is about dissemination, communication, and interacting with large on-line communities to increase the value of a certain entity or issue. The value managed could cover issues such as importance, economic short-term income or long term value. [Kasper et al., 2010] identifies the following activities as part of an on-line based value management:  Reputation management

85 http://en.wikipedia.org/wiki/Coupon 86 http://en.wikipedia.org/wiki/Swarm_intelligence 87 E.g. http://www.readwriteweb.com/archives/how_to_manage_your_online_reputation.php. 88 http://en.wikipedia.org/wiki/Reputation 89 Also in case of political parties, the number of votes they collect can be seen as their pseudo-economic value. 90 “The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” http://en.wikipedia.org/wiki/Brand

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 Competitive Intelligence, i.e., Competitor Observation  Market analysis  Influencer Detection  Trend Analysis  Market Analysis  Crisis Management  Issue Management  Campaign Monitoring  Product- and Innovation Management  Customer Relationship Management  Risk Management  Event Detection

[Kasper et al., 2010] also lists a large number of software tools that covers parts of these tasks. Obviously there is a severe need for methods and integrated tools that cover the multi- channel bi-directional aspects of value management and provide highly scalable and effective solutions. We will develop a communication platform and methodology for providing this based on Semantic Technologies, Human Computation, and Social Media.  Semantic Technologies (cf. [Domingue et al (eds.)., 2011]) is a stream of research combining Web technology, artificial intelligence, natural language processing, information extraction, database technology, and communication theory for empowering computers to provide better support for processing, combining, and reusing information represented as structured and unstructured data.  Human Computation (cf. [Ahn, 2005]) is a research field that aims at integrating human intelligence and human cognition into the computer-managed, automated execution of tasks that are beyond the power of the state of the art of pure algorithmic approaches.  Social Media (cf. [Kaplan & Haenlein, 2010]) is a term for mostly Web-based techniques of human-to-human communication that stresses the social, topical, and contextual relations between the communicating individuals allowing real-time interaction with a large yet specific audience of partners. (tbc)

Obviously, the goal to develop a Common Value Management Framework (CVMF) based on combining these different areas of technology provides a long term roadmap for research, engineering, and commercial exploitation.

8.2 Every Journey begins with the first steps

First necessary steps to extend our approach towards this vision are:  Introduce a Quality control and monitoring method. Currently the channels are monitored regarding their functionality and their content by the quality manager once a month. In case of irregularities or discrepancies the quality manager informs the respective person in charge, who is requested to correct the content accordingly within 3 workdays. The quality manager ensures that the website is adjusted on time. Obviously this must be turned into a real time activity base on mechanizing important aspects of this task.

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 Mechanical Turk 91 approach. On-line communication requires human labor involvement until Artificial Intelligence has not injected human-like intelligence in computers. Understanding text, generating useful output and interacting properly cannot be achieved without having the human in the loop. However, as we also saw it will not scale if too many tasks are left to humans. Therefore, we need to develop an architecture that tries to maximize the amount of tasks that are mechanized and that provides as smooth as possible the integration of humans for tasks that cannot be fully automized. Such architecture may also have the potential to be applied in other domains with similar characterizations. This can also include crowd-sourcing92 initiatives were we develop methods to define incentives for large user communities to provide content needed for your communication strategy through a distributed community effort.93  Much more channels must be included: Location-based and mobile communication channels. Web2.0 channels such as mentioned at http//www.infoq.com/ or the fact that we ignored several hundred Social Network Sites.94 Inclusion of more LOD vocabularies as export channels such as: o The Event Ontology, which “deals with the notion of reified events - events seen as first-class objects”95. In this ontology, “an event may have a location, a time, active agents, factors and products.” It relies on the well-known FOAF, OWL- Time96, and WGS84 Geo Positioning97 vocabularies, and thus seems suitable for publishing event descriptions as Linked Data. o The Organization ontology “describes a core ontology for organizational structures, aimed at supporting linked-data publishing of organizational information across a number of domains. It is designed to allow domain-specific extensions to add classification of organizations and roles, as well as extensions to support neighbouring information such as organizational activities.”98 We could reuse this ontology for the organization model and extend it, e.g. by modeling “Project” as a subclass of “OrganizationalCollaboration”. o The “AIISO (Academic Institution Internal Structure Ontology) provides classes and properties to describe the internal organizational structure of an academic institution. AIISO is designed to work in partnership with Participation99, FOAF and aiiso-roles100 to describe the roles that people play within an institution.” o The “DOAP (Description of a Project)” vocabulary can be used to represent information about software projects. It is not intended for projects in general, but might still be useful for modeling the software tool catalogue in PlanetData (see Section 2.4).

91 https://www.mturk.com/mturk/welcome 92 http://en.wikipedia.org/wiki/Crowd_sourcing 93 For example, see the results of the Insemtives project at http://www.insemtives.eu/ or the social stock market empireavenue http://empireavenue.com/about/ 94 Just to mention one such as http://academia.edu/ 95 http://motools.sourceforge.net/event/event.html 96 http://www.w3.org/TR/owl-time/ 97 http://www.w3.org/2003/01/geo/ 98 http://www.epimorphics.com/public/vocabulary/org.html 99 http://purl.org/vocab/participation/schema 100 http://purl.org/vocab/aiiso-roles/schema

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o The “Project Documents Ontology models the inherent structure and concepts of various documents in a project-specific setting, like meeting minutes, status reports etc.”101 o The “SIOC (Semantically-Interlinked Online Communities) Core Ontology provides the main concepts and properties required to describe information from online communities (e.g., message boards, wikis, weblogs, etc.) on the Semantic Web.”102 It might be useful for modeling various communication channels, their content, and their user communities. o The “SWC (Semantic Web Conference ontology) is an ontology for describing academic conferences. It was initially designed to support the European Semantic Web Conference, ESWC2007, and later extended for both the following conferences in the ESWC series, as well as in the ISWC series.”103 o The “SWRC (Semantic Web for Research Communities) is an ontology for modeling entities of research communities such as persons, organisations, publications (bibliographic metadata) and their relationships.”104 o The VIVO core ontology is “an ontology of academic and research domain, developed in the framework of the VIVO project”.105 The goal of the VIVO project in the United States is “enabling national networking of scientists”. It develops an open source semantic web portal for academic institutions that automatically publishes Linked Data. Several US academic institutions using it are visible as bubbles in the Linking Open Data cloud.106  Impact analysis, multi-triggered bi-directional communication, and standing queries over streams to implement general reputation management. We listen some tools in the following (cf. [Kasper et al., 2010]): o Boardreader107 is search engine for Forums and Boards. o Facebook Insights108 provides Facebook Page owners and Facebook Platform developers with metrics as CircleCount109 does for Google+. Google+ Ripples110 graphically illustrate the sharing of posts in Google+ o Google Alerts111 are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. o Google Analytics112 is a web analytics solution that provides rich insights into website traffic and marketing effectiveness. It provides analysis and optimization tools such as Urchin 113, Website Optimizer, Webmaster Tool114 , Insights for

101 http://vocab.deri.ie/pdo 102 http://rdfs.org/sioc/spec/ 103 http://data.semanticweb.org/ns/swc/swc_2009-05-09.html 104 http://ontoware.org/swrc/ 105 http://www.vivoweb.org/download 106 http://lod-cloud.net/ 107 http://www.boardreader.com/ 108 http://www.facebook.com/help/search/?q=insights 109 http://www.circlecount.com/ 110 http://www.google.com/support/plus/bin/answer.py?answer=1713320 111 http://www.google.com/alerts/ 112 http://www.google.com/analytics/ 113 Urchin helps website owners better understand their online marketing initiatives, website traffic characteristics, and visitors browsing experience. 114 Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.

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Search 115 , and further tools for improving advertisement and Search Based Keyword Tools included in your web site. o Google Trends116 analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. o Klout117 measures influence and impact of communication acts on social media. o Open Status Search118 finds out what people on Facebook are talking in public. o PeerIndexes119 identifies, ranks, and scores on-line “authorities”. o Social Mention120 is a social media search and analysis platform that aggregates user generated content into a single stream of information. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. o Technorati121 helps bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as a blog search engine and directory, Technorati indexes more than a million blogs. Technorati tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere. o Twazzup122 operates a real-time news platform. o Twibes123 or Twitalyzer124 provide means to analyze content at Twitter.

Given the range of these tasks it is obvious that we have not even managed the top of the ice- berg.

9 Conclusions

The following core features characterize our approach:  We use ontologies to model content in order to have a representation layer independent from the communication channel. We want to achieve reuse of content over channels allowing small organizations to deal with an increasing number of communication channels and exploit their potential. The alignment of content and channel is achieved through a weaver that aligns ontological items with channels.  These ontologies are not case-specific, but model a certain vertical domain such as research projects, associations, accommodations, restaurants, bars, touristic events and services, etc. Therefore, these ontologies and their channel alignments can be reused on a

115 With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. 116 http://www.google.com/trends 117 http://klout.com/home 118 http://www.openstatussearch.com/ 119 http://www.peerindex.com/ 120 http://www.socialmention.com/ 121 http://www.technorati.com/ 122 http://www.twazzup.com/ 123 http://www.twibes.com/ 124 http://www.twitalyzer.com/

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larger scale, providing a quick return of the investment necessary to build and maintain them.  Our approach is bi-directional, i.e., in the same way that we disseminate through concepts we use these concept to aggregate feedback and impact found in various channels.  We support in an integrated fashion, the dissemination via traditional web channels, Web 2.0, and semantic based channels, using various formats and vocabularies.

Based on our approach, ESWC, PlanetData, and STI International are now managing their on-line appearance. Around 300 concepts and properties, 500 channels, i.e., around 150,000 potential content-to-channel mappings are run by a very small dissemination team. Currently, we are performing additional case studies. First, we use our approach in the dissemination of other research projects and associations. Second, we are entering more commercial areas such as eTourim, where millions of hotels are desperately waiting for a scalable dissemination strategy, given the fact that soon, around 50% of all room bookings will be done on-line.

Acknowledgement. We would like to thank Anja Bunnefeld, Johannes Breitfuss, Carmen Brenner, Alice Carpenter, Anna Fensel, Michael Fried, Mark Greves, Marko Grobelnik, Martin Hepp, Lyndon Nixon, Ina O' Murchu, Simeona Pellkvist, Elena Simperl, Stefan Thaler and Alexander Wahler for contributions to early drafts of this paper.

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10 References

[Ahn, 2005] L. von Ahn: Human Computation, PhD thesis, CMU-CS-05-193, 2005. [Barlund, 2008] D. C. Barlund: A transactional mode of communication. In C. D. Mortensen (eds.), Communication Theory (2nd ed.), New Jersey Transaction, 2008. [Domingue et al (eds.)., 2011] J. Domingue, D. Fensel, and J. A. Hendler (eds.): Handbook of Semantic Web Technologies, Vol 1 and Vol 2, Springer, 2011. [1IDEAS, 2005] THE BASICS OF REVENUE MANAGEMENT, Integrated Decisions and Systems, Inc., 2005. http://www.adhp.org/pdf/1-theBasicsofRM.pdf [Isaac & Summers (eds.), 2009] A. Isaac and E. Summers (eds.): SKOS Simple Knowledge Organization System Primer, W3C Working Group Note 18 August 2009, http://www.w3.org/TR/2009/NOTE-skos-primer-20090818/ [Kaplan & Haenlein, 2010] A. M. Kaplan and M. Haenlein: Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1):59–68, 2010. [Kasper et al., 2010] H. Kasper, M. Dausinger, H. Kett, and T. Renner: Marktstudie Social Media Monitoring Tools, Frauenhofer IAO Studie, 2010. [Mulpuru et al., 2011] S. Mulpuru, H. H. Harteveldt, and D. Roberge: Five Retail eCommerce Trends To Watch In 2011, Forrester Research Report, January 31, 2011. [Newell, 1982] A. Newell: The Knowledge Level, Artificial Intelligence, 18(1):87-127, 1982. [Bishop et al., 2010] B. Bishop, A. Kiryakov, D. Ognyanoff, I. Peikov, Z. Tashev, and R. Velkov: OWLIM: A family of scalable semantic repositories, Technical report, 2010. [Corlosquet et al, 2009] S. Corlosquet, R. Delbru, T. Clark, A. Polleres, and S. Decker: Produce and consume linked data with Drupal, Springer Constraints Journal, 1380:763-778, 2009. [Fensel, 2001] D. Fensel: Ontologies: Dynamic Networks of Formally Represented Meaning. 2001. http://sw-portal.deri.at/papers/publications/network.pdf [Garcia et al. 2008] R. Garcia, J. M. Gimeno, F. Perdrix, R. Gil, and M. Oliva: The Rhizomer Semantic Content Management System. In Proceedings of the 1st World Summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society, WSKS’'08, pages 385-394, Springer, 2008. 15 [IDEAS, 2005] THE BASICS OF REVENUE MANAGEMENT, Integrated Decisions and Systems, Inc., 2005. http://www.adhp.org/pdf/1-theBasicsofRM.pdf [Jin et al., 2001] Y. Jin, S. Decker, and G. Wiederhold. Ontowebber: Modeldriven ontology- based web site management. In Proceedings of the Semantic Web Working Symposium (SWWS), Stanford University, 2001. [Kasper et al., 2010] H. Kasper, M. Dausinger, H. Kett, and T. Renner: Marktstudie Social Media Monitoring Tools, Frauenhofer IAO Studie, 2010. [Katzagiannaki & Plexousakis, 2003] I.-E. Katzagiannaki and D. Plexousakis: Information dissemination based on semantic relations. In CAiSE Short Paper Proceedings'03, 2003. [Kobilarov et al., 2009] G. Kobilarov, T. Scott, Y. Raimond, S. Oliver, C. Sizemore, M. Smethurst, C. Bizer, and R. Lee: Media meets semantic web: how the BBC uses dbpedia and linked data to make connections. In Proceedings of European Semantic Web Conference (ESWC 2009), LNCS 5554, pp. 723-737, 2009. [Ma et al., 2006] J. Ma, G. Xu, J. L. Wang, and T. Huang: A semantic publish/subscribe system for selective dissemination of the RSS documents. In Proceedings of the Fifth International Conference on Grid and Cooperative Computing (GCC'06), pp. 432-439, 2006.

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[Morales-del-Castillo et al., 2009] J. M. Morales-del-Castillo, R. Pedraza-Jimenez, A. A. Ruiz, E. Peis, and E. Herrera-Viedma: A semantic Model of Selective Dissemination of Information for Digital Libraries, Information Technology and Libraries, 28(1):21-31, 2009. [Mulpuru et al., 2011] S. Mulpuru, H. H. Harteveldt, and D. Roberge: Five Retail eCommerce Trends To Watch In 2011, Forrester Research Report, January 31, 2011. [Sheet et al., 2002] A. Sheth, C. Bertram, D. Avant, B. Hammond, K. Kochut, and Y. Warke: Managing semantic content for the web, IEEE Internet Computing, 6:80-87, July 2002. [Tennison, 2012] J. Tennison: HTML Data Guide, W3C Editor’s Draft 02 March 2012.

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11 Appendix

11.1 Open tasks

Table 68. Open Tasks No Project What Who When 53 PD+STI2 For all channels we must identify a list of impact measurements Dieter 15‐Mar‐12 174 STI semanticweb.org Dieter+John 15‐Feb‐12 180 STI Implement registration Feature for Community Site Carmen 7‐Mar‐12 181 STI Terms of Use, License, Access Control (contact Lukas Schenk) Birgit, 7‐Mar‐12 Carmen, Stefan, Andreas 182 STI Hanbook STI2 Carmen 31‐Mar‐12 183 PD Handbook Planet Data Birgit 31‐Mar‐12

11.2 LOD Vocabularies125

Table 69. LOD Vocabularies No Prefix Namespace Title 1 acl http://www.w3.org/ns/auth/acl# Basic Access Control ontology 2 ad http://schemas.talis.com/2005/address/s Address Schema chema# 3 aiiso http://purl.org/vocab/aiiso/schema# Academic Institution Internal Structure Ontology 4 akt http://www.aktors.org/ontology/portal# AKT Reference Ontology 5 akts http://www.aktors.org/ontology/support AKT Support Ontology # 6 ao http://purl.org/ontology/ao/core# Association Ontology 7 api http://purl.org/linked‐data/api/vocab# Linked Data API Vocabulary 8 arch http://purl.org/archival/vocab/arch# Archival collections ontology 9 bibo http://purl.org/ontology/bibo/ The Bibliographic Ontology 10 bibtex http://purl.org/net/nknouf/ns/bibtex# BibTeX ontology 11 bio http://purl.org/vocab/bio/0.1/ BIO: A vocabulary for biographical information 12 biol http://purl.org/NET/biol/ns# Biological Taxonomy Vocabulary 0.2 (Core) 13 biotop http://purl.org/biotop/biotop.owl# BioTop 14 cal http://www.w3.org/2002/12/cal/ical# Internet Calendaring and Scheduling Core Object Specification 15 cc http://creativecommons.org/ns# Creative Commons Rights Expression Language 16 cco http://purl.org/ontology/cco/core# Cognitive Characteristics Ontology 17 cgov http://reference.data.gov.uk/def/central Central Government Ontology ‐government/

125 Taken from http://labs.mondeca.com/dataset/lov/index.html

134 STI INTERNATIONAL TR 03/06/2012

18 cito http://purl.org/spar/cito/ CiTO, the Citation Typing Ontology 19 cmo http://purl.org/twc/ontologies/cmo.owl# Conceptual Model Ontology 20 co http://purl.org/ontology/co/core# Counter Ontology 21 con http://www.w3.org/2000/10/swap/pim/ Contact: Utility concepts for everyday life contact# 22 coun http://www.daml.org/2001/09/countries ISO 3166 Country Codes /iso‐3166‐ont# 23 crm http://purl.org/NET/cidoc‐crm/core# CIDOC Conceptual Reference Model 24 crsw http://courseware.rkbexplorer.com/onto ReSIST Courseware Ontology logies/courseware# 25 cs http://purl.org/vocab/changeset/schema Changeset # 26 ctag http://commontag.org/ns# Common Tag Vocabulary 27 dc http://purl.org/dc/elements/1.1/ Dublin Core Metadata Element Set 28 dcam http://purl.org/dc/dcam/ DCMI Abstract Model 29 dcat http://www.w3.org/ns/dcat# Data Catalog Vocabulary 30 dcterm http://purl.org/dc/terms/ DCMI Metadata Terms s 31 dctype http://purl.org/dc/dcmitype/ DCMI Type Vocabulary 32 dir http://schemas.talis.com/2005/dir/sche Directory Schema ma# 33 doac http://ramonantonio.net/doac/0.1/ Description of a Career 34 doap http://usefulinc.com/ns/doap# Description of a Project vocabulary 35 doc http://www.w3.org/2000/10/swap/pim/ Works, licences, derivatives and dependencies doc# 36 dr http://purl.org/swan/2.0/discourse‐ Discourse relationships vocabulary relationships/ 37 ds http://data.fundacionctic.org/vocab/cata Dataset Catalog Vocabulary log/datasets# 38 dul http://www.loa‐ DOLCE+DnS Ultralite cnr.it/ontologies/DUL.owl# 39 ends http://labs.mondeca.com/vocab/endpoi Vocabulary of endpoint status (availability, ntStatus# responseTime) 40 ep http://eprints.org/ontology/ EPrints Ontology 41 event http://purl.org/NET/c4dm/event.owl# The Event Ontology 42 exif http://www.w3.org/2003/12/exif/ns# Exif data description vocabulary 43 fabio http://purl.org/spar/fabio/ FRBR‐aligned Bibliographic Ontology 44 foaf http://xmlns.com/foaf/0.1/ Friend of a Friend vocabulary 45 frbr http://purl.org/vocab/frbr/core# Expression of Core FRBR Concepts in RDF 46 geo http://www.w3.org/2003/01/geo/wgs84 WGS84 Geo Positioning _pos# 47 geop http://aims.fao.org/aos/geopolitical.owl# FAO Geopolitical Ontology 48 geos http://www.telegraphis.net/ontology/ge Geographis Ontology ography/geography# 49 geosp http://rdf.geospecies.org/ont/geospecies GeoSpecies Ontology # 50 gn http://www.geonames.org/ontology# The Geonames Ontology

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51 gr http://purl.org/goodrelations/v1# The GoodRelations Ontology for Semantic Web‐ based E‐Commerce 52 grddl http://www.w3.org/2003/g/data‐view# Gleaning Resource Descriptions from Dialects of Languages Vocabulary 53 gso http://www.w3.org/2006/gen/ont# Generic Specific Ontology 54 inno http://purl.org/innovation/ns# Ontology for Innovation 55 interva http://reference.data.gov.uk/def/interval Intervals Ontology l s/ 56 is http://purl.org/ontology/is/core# Info Service Ontology 57 keys http://purl.org/NET/c4dm/keys.owl# Keys Ontology 58 label http://purl.org/net/vocab/2004/03/label label # 59 lexinfo http://www.lexinfo.net/lexinfo# LEXINFO Vocabulary 60 lingvo http://www.lingvoj.org/ontology# Lingvoj Ontology 61 lmf http://www.lexinfo.net/lmf# Lexical Markup Framework Ontology 62 lode http://linkedevents.org/ontology/ Linking Open Descriptions of Events 63 lvont http://lexvo.org/ontology# Lexvo.org Ontology 64 meb http://rdf.myexperiment.org/ontologies/ The myExperiment Base Ontology base/ 65 mo http://purl.org/ontology/mo/ Music Ontology 66 moat http://moat‐project.org/ns# Meaning of a Tag Ontology 67 ndl http://ndl.go.jp/dcndl/terms/ NDL Metadata Terms 68 oan http://data.lirmm.fr/ontologies/oan/ Ontologie de l'Assemblée Nationale 69 obsm http://rdf.geospecies.org/methods/obser Observation Method Ontology vationMethod# 70 olo http://purl.org/ontology/olo/core# Ordered List Ontology 71 opmv http://purl.org/net/opmv/ns# Open Provenance Model Vocabulary 72 opo http://online‐presence.net/opo/ns# Online Presence Ontology 73 opus http://lsdis.cs.uga.edu/projects/semdis/ SwetoDblp Ontology of Computer Science opus# Publications 74 ordf http://purl.org/NET/ordf/ ORDF Vocabulary 75 ore http://www.openarchives.org/ore/terms The OAI ORE terms vocabulary / 76 org http://www.w3.org/ns/org# Core organization ontology 77 parl http://reference.data.gov.uk/def/parliam Parliament Ontology ent/ 78 part http://purl.org/vocab/participation/sche Participation Schema ma# 79 pay http://reference.data.gov.uk/def/payme Payments ontology nt# 80 pbo http://purl.org/ontology/pbo/core# Play Back Ontology 81 pdo http://ontologies.smile.deri.ie/pdo# Project Documents Ontology 82 po http://purl.org/ontology/po/ Programmes ontology 83 prov http://purl.org/net/provenance/ns# Provenance Vocabulary Core Ontology 84 prv http://purl.org/ontology/prv/core# Property Reification Vocabulary 85 qb http://purl.org/linked‐data/cube# The data cube vocabulary

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86 rdfg http://www.w3.org/2004/03/trix/rdfg‐1/ Graph 87 rec http://purl.org/ontology/rec/core# Recommendation Ontology 88 rel http://purl.org/vocab/relationship/ RELATIONSHIP: A vocabulary for describing relationships between people 89 rev http://purl.org/stuff/rev# Review Vocabulary 90 rss http://purl.org/rss/1.0/ Vocabulary for Rich Site Summary (RSS) 1.0 91 scip http://lod.taxonconcept.org/ontology/sci Scientific People Ontology _people.owl# 92 scv http://purl.org/NET/scovo# The Statistical Core Vocabulary 93 sd http://www.w3.org/ns/sparql‐service‐ SPARQL 1.1 Service Description description# 94 sim http://purl.org/ontology/similarity/ The Similarity Ontology 95 sioc http://rdfs.org/sioc/ns# Semantically‐Interlinked Online Communities 96 skos http://www.w3.org/2004/02/skos/core# Simple Knowledge Organization System 97 sport http://www.bbc.co.uk/ontologies/sport/ Sport Ontology 98 swc http://data.semanticweb.org/ns/swc/ont Semantic Web Conference Ontology ology# 99 swp http://sw‐ Semantic Web Portal Ontology portal.deri.org/ontologies/swportal# 100 swrc http://swrc.ontoware.org/ontology# Semantic Web for Research Communities 101 tag http://www.holygoat.co.uk/owl/redwoo Tag ontology d/0.1/tags/ 102 time http://www.w3.org/2006/time# Time Ontology 103 tl http://purl.org/NET/c4dm/timeline.owl# The Timeline Ontology 104 tmo http://www.w3.org/2001/sw/hcls/ns/tra Translational Medicine Ontology nsmed/tmo# 105 txn http://lod.taxonconcept.org/ontology/tx TaxonConcept Ontology n.owl# 106 tzont http://www.w3.org/2006/timezone# Time Zone Ontology 107 umbel http://umbel.org/umbel# Upper Mapping and Binding Exchange Layer 108 unpc http://purl.uniprot.org/core/ Uniprot Core Ontology 109 vann http://purl.org/vocab/vann/ VANN: A vocabulary for annotating vocabulary descriptions 110 vcard http://www.w3.org/2006/vcard/ns# An Ontology for vCards 111 vdpp http://data.lirmm.fr/ontologies/vdpp# Vocabulary for Dataset Publication Projects 112 vivo http://vivoweb.org/ontology/core# VIVO Core Ontology 113 voaf http://labs.mondeca.com/vocab/voaf# Vocabulary of a Friend 114 void http://rdfs.org/ns/void# Vocabulary of Interlinked Datasets 115 vs http://www.w3.org/2003/06/sw‐vocab‐ SemWeb Vocab Status ontology status/ns# 116 wdrs http://www.w3.org/2007/05/powder‐s# Protocol for Web Description Resources 117 whois http://www.kanzaki.com/ns/whois# Who's who description vocabulary 118 wi http://purl.org/ontology/wi/core# The Weighted Interests Vocabulary 119 wlo http://purl.org/ontology/wo/ Wildlife Ontology 120 wo http://purl.org/ontology/wo/core# Weighting Ontology

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121 wot http://xmlns.com/wot/0.1/ Web Of Trust 122 xl http://www.w3.org/2008/05/skos‐xl# SKOS eXtension for Labels

11.3 Core ontology

@prefix xsd: . @prefix owl: . @prefix : . @prefix oc: . @prefix xml: . @prefix rdf: . @prefix rdfs: . @base .

rdf:type owl:Ontology .

################################################################# # # Datatypes # #################################################################

################################################################# # # Object Properties # #################################################################

### http://oc.sti2.at/ontologies/oc-core.owl#attends

:attends rdf:type owl:ObjectProperty ;

rdfs:domain :Agent ;

rdfs:range :Event ;

owl:inverseOf :isAttendedBy .

### http://oc.sti2.at/ontologies/oc-core.owl#hasAddress

:hasAddress rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasApplicationProcess

:hasApplicationProcess rdf:type owl:ObjectProperty ;

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rdfs:subPropertyOf :organizesProcess .

### http://oc.sti2.at/ontologies/oc-core.owl#hasBoard

:hasBoard rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasCommittee .

### http://oc.sti2.at/ontologies/oc-core.owl#hasChair

:hasChair rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasCommittee

:hasCommittee rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasContactPoint

:hasContactPoint rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasCreator

:hasCreator rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#hasEmail

:hasEmail rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasFacebookAccount

:hasFacebookAccount rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasOnlineAccount .

### http://oc.sti2.at/ontologies/oc-core.owl#hasImage

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:hasImage rdf:type owl:ObjectProperty ;

rdfs:range :Image .

### http://oc.sti2.at/ontologies/oc-core.owl#hasLinkedInAccount

:hasLinkedInAccount rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasOnlineAccount .

### http://oc.sti2.at/ontologies/oc-core.owl#hasLocation

:hasLocation rdf:type owl:ObjectProperty ;

rdfs:range :Location .

### http://oc.sti2.at/ontologies/oc-core.owl#hasMailingList

:hasMailingList rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasMember

:hasMember rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Organization .

### http://oc.sti2.at/ontologies/oc-core.owl#hasOnlineAccount

:hasOnlineAccount rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasPartner

:hasPartner rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Organization .

### http://oc.sti2.at/ontologies/oc-core.owl#hasPerformer

:hasPerformer rdf:type owl:ObjectProperty ;

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rdfs:range :Agent ;

rdfs:domain :Event ;

rdfs:subPropertyOf :isAttendedBy .

### http://oc.sti2.at/ontologies/oc-core.owl#hasPublisher

:hasPublisher rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#hasRelatedDocument

:hasRelatedDocument rdf:type owl:ObjectProperty ;

rdfs:range :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#hasRelatedEvent

:hasRelatedEvent rdf:type owl:ObjectProperty ;

rdfs:range :Event .

### http://oc.sti2.at/ontologies/oc-core.owl#hasSkypeAccount

:hasSkypeAccount rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasOnlineAccount .

### http://oc.sti2.at/ontologies/oc-core.owl#hasSubEvent

:hasSubEvent rdf:type owl:ObjectProperty ;

rdfs:domain :Event ;

rdfs:range :Event ;

rdfs:subPropertyOf :hasRelatedEvent .

### http://oc.sti2.at/ontologies/oc-core.owl#hasSubOrganization

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:hasSubOrganization rdf:type owl:ObjectProperty ;

rdfs:domain :Organization ;

rdfs:range :Organization .

### http://oc.sti2.at/ontologies/oc-core.owl#hasSubject

:hasSubject rdf:type owl:ObjectProperty ;

rdfs:domain :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#hasTopic

:hasTopic rdf:type owl:ObjectProperty ;

rdfs:domain :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#hasTwitterAccount

:hasTwitterAccount rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasOnlineAccount .

### http://oc.sti2.at/ontologies/oc-core.owl#hasWebsite

:hasWebsite rdf:type owl:ObjectProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasXingAccount

:hasXingAccount rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf :hasOnlineAccount .

### http://oc.sti2.at/ontologies/oc-core.owl#isAffiliatedWith

:isAffiliatedWith rdf:type owl:ObjectProperty ;

rdfs:range :Organization ;

rdfs:domain :Person .

### http://oc.sti2.at/ontologies/oc-core.owl#isAttendedBy

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:isAttendedBy rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Event .

### http://oc.sti2.at/ontologies/oc-core.owl#isFundedBy

:isFundedBy rdf:type owl:ObjectProperty ;

rdfs:range :Agent ;

rdfs:domain :Agent .

### http://oc.sti2.at/ontologies/oc-core.owl#isInvolvedIn

:isInvolvedIn rdf:type owl:ObjectProperty ;

rdfs:domain :Agent ;

rdfs:range :Process .

### http://oc.sti2.at/ontologies/oc-core.owl#organizesEvent

:organizesEvent rdf:type owl:ObjectProperty ;

rdfs:domain :Agent ;

rdfs:subPropertyOf :hasRelatedEvent .

### http://oc.sti2.at/ontologies/oc-core.owl#organizesProcess

:organizesProcess rdf:type owl:ObjectProperty ;

rdfs:domain :Agent ;

rdfs:range :Process ;

rdfs:subPropertyOf :isInvolvedIn .

### http://oc.sti2.at/ontologies/oc-core.owl#performsAt

:performsAt rdf:type owl:ObjectProperty ;

rdfs:domain :Agent ;

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rdfs:range :Event ;

rdfs:subPropertyOf :attends ;

owl:inverseOf :hasPerformer .

### http://oc.sti2.at/ontologies/oc-core.owl#worksIn

:worksIn rdf:type owl:ObjectProperty ;

rdfs:range :Organization ;

rdfs:domain :Person ;

rdfs:subPropertyOf :isAffiliatedWith .

################################################################# # # Data properties # #################################################################

### http://oc.sti2.at/ontologies/oc-core.owl#beginsAt

:beginsAt rdf:type owl:DatatypeProperty ;

rdfs:domain :Event ;

rdfs:range xsd:dateTime .

### http://oc.sti2.at/ontologies/oc-core.owl#endsAt

:endsAt rdf:type owl:DatatypeProperty ;

rdfs:domain :Event ;

rdfs:range xsd:dateTime .

### http://oc.sti2.at/ontologies/oc-core.owl#hasDate

:hasDate rdf:type owl:DatatypeProperty ;

rdfs:range xsd:dateTime .

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### http://oc.sti2.at/ontologies/oc-core.owl#hasDescription

:hasDescription rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasFaxNumber

:hasFaxNumber rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasMissionStatement

:hasMissionStatement rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasName

:hasName rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasPhoneNumber

:hasPhoneNumber rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#hasTitle

:hasTitle rdf:type owl:DatatypeProperty .

### http://oc.sti2.at/ontologies/oc-core.owl#isPastEvent

:isPastEvent rdf:type owl:DatatypeProperty ;

rdfs:domain :Event ;

rdfs:range xsd:boolean .

################################################################# # # Classes # #################################################################

### http://oc.sti2.at/ontologies/oc-core.owl#Agent

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:Agent rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#ApplicationProcess

:ApplicationProcess rdf:type owl:Class ;

rdfs:subClassOf :Process .

### http://oc.sti2.at/ontologies/oc-core.owl#Board

:Board rdf:type owl:Class ;

rdfs:subClassOf :Committee .

### http://oc.sti2.at/ontologies/oc-core.owl#Committee

:Committee rdf:type owl:Class ;

rdfs:subClassOf :Organization .

### http://oc.sti2.at/ontologies/oc-core.owl#ConferenceSeries

:ConferenceSeries rdf:type owl:Class ;

rdfs:subClassOf :EventSeries .

### http://oc.sti2.at/ontologies/oc-core.owl#Document

:Document rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#Event

:Event rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#EventSeries

:EventSeries rdf:type owl:Class ;

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rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#Image

:Image rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#Location

:Location rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#Meeting

:Meeting rdf:type owl:Class ;

rdfs:subClassOf :Event .

### http://oc.sti2.at/ontologies/oc-core.owl#Organization

:Organization rdf:type owl:Class ;

rdfs:subClassOf :Agent .

### http://oc.sti2.at/ontologies/oc-core.owl#Person

:Person rdf:type owl:Class ;

rdfs:subClassOf :Agent .

### http://oc.sti2.at/ontologies/oc-core.owl#Process

:Process rdf:type owl:Class ;

rdfs:subClassOf owl:Thing .

### http://oc.sti2.at/ontologies/oc-core.owl#Project

:Project rdf:type owl:Class ;

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rdfs:subClassOf :Organization .

### http://oc.sti2.at/ontologies/oc-core.owl#Publication

:Publication rdf:type owl:Class ;

rdfs:subClassOf :Document .

### http://oc.sti2.at/ontologies/oc-core.owl#SummerSchoolSeries

:SummerSchoolSeries rdf:type owl:Class ;

rdfs:subClassOf :EventSeries .

### http://oc.sti2.at/ontologies/oc-core.owl#Video

:Video rdf:type owl:Class ;

rdfs:subClassOf :Document .

### Generated by the OWL API (version 3.2.3.1824) http://owlapi.sourceforge.net

11.4 PlanetData Information Model in OWL

@prefix xsd: . @prefix owl: . @prefix : . @prefix oc: . @prefix xml: . @prefix rdf: . @prefix rdfs: . @base .

rdf:type owl:Ontology ;

owl:imports .

################################################################# # # Object Properties #

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#################################################################

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasActivity

:hasActivity rdf:type owl:ObjectProperty ;

rdfs:range :Activity .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#hasApplicationForm

:hasApplicationForm rdf:type owl:ObjectProperty ;

rdfs:domain oc:Organization ;

rdfs:subPropertyOf oc:hasRelatedDocument ;

rdfs:range :ApplicationForm .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#hasAssociatePartner

:hasAssociatePartner rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf oc:hasPartner .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasBoard

:hasBoard rdf:type owl:ObjectProperty ;

rdfs:range oc:Board ;

rdfs:domain oc:Organization ;

rdfs:subPropertyOf oc:hasSubOrganization .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#hasConsortiumAgreement

:hasConsortiumAgreement rdf:type owl:ObjectProperty ;

rdfs:domain oc:Organization ;

rdfs:subPropertyOf oc:hasRelatedDocument ;

rdfs:range :ConsortiumAgreement .

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### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasCorePartner

:hasCorePartner rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf oc:hasPartner .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasFactSheet

:hasFactSheet rdf:type owl:ObjectProperty ;

rdfs:domain oc:Organization ;

rdfs:subPropertyOf oc:hasRelatedDocument ;

rdfs:range :FactSheet .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasPR_Material

:hasPR_Material rdf:type owl:ObjectProperty ;

rdfs:domain oc:Organization ;

rdfs:subPropertyOf oc:hasRelatedDocument ;

rdfs:range :PR_Material .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasTeamMember

:hasTeamMember rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf oc:hasMember .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#hasWorkPackage

:hasWorkPackage rdf:type owl:ObjectProperty ;

rdfs:range :WorkPackage .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#organizesCall

:organizesCall rdf:type owl:ObjectProperty ;

rdfs:subPropertyOf oc:organizesProcess .

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################################################################# # # Data properties # #################################################################

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#hasPartnerStatus

:hasPartnerStatus rdf:type owl:DatatypeProperty ;

rdfs:domain :Partner .

################################################################# # # Classes # #################################################################

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Activity

:Activity rdf:type owl:Class .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#ApplicationForm

:ApplicationForm rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#AssociatePartnerApplication

:AssociatePartnerApplication rdf:type owl:Class ;

rdfs:subClassOf oc:ApplicationProcess .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#CallForProjects

:CallForProjects rdf:type owl:Class ;

rdfs:subClassOf oc:ApplicationProcess .

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### http://www.planet- data.eu/ontologies/pd_dissemination.owl#ConsortiumAgreement

:ConsortiumAgreement rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Dataset

:Dataset rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Deliverable

:Deliverable rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#DescriptionOfWork

:DescriptionOfWork rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#FactSheet

:FactSheet rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#GeneralAssembly

:GeneralAssembly rdf:type owl:Class ;

rdfs:subClassOf oc:Event .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#PR_Material

:PR_Material rdf:type owl:Class ;

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rdfs:subClassOf oc:Document .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Partner

:Partner rdf:type owl:Class ;

rdfs:subClassOf oc:Organization .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Presentation

:Presentation rdf:type owl:Class ;

rdfs:subClassOf oc:Document .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Tool

:Tool rdf:type owl:Class .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage

:WorkPackage rdf:type owl:Class .

################################################################# # # Individuals # #################################################################

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Activity1

:Activity1 rdf:type :Activity , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Activity2

:Activity2 rdf:type :Activity , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Activity3

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:Activity3 rdf:type :Activity , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Activity4

:Activity4 rdf:type :Activity , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Call1

:Call1 rdf:type :CallForProjects , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#Call2

:Call2 rdf:type :CallForProjects , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#PlanetData

:PlanetData rdf:type oc:Project , owl:NamedIndividual .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#ProjectManagementBoard

:ProjectManagementBoard rdf:type oc:Board , owl:NamedIndividual .

### http://www.planet- data.eu/ontologies/pd_dissemination.owl#TechnicalManagementBoard

:TechnicalManagementBoard rdf:type oc:Board , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage1

:WorkPackage1 rdf:type :WorkPackage , owl:NamedIndividual .

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### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage2

:WorkPackage2 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage3

:WorkPackage3 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage4

:WorkPackage4 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage5

:WorkPackage5 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage6

:WorkPackage6 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage7

:WorkPackage7 rdf:type :WorkPackage , owl:NamedIndividual .

### http://www.planet-data.eu/ontologies/pd_dissemination.owl#WorkPackage8

:WorkPackage8 rdf:type :WorkPackage , owl:NamedIndividual .

### Generated by the OWL API (version 3.2.3.1824) http://owlapi.sourceforge.net

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11.5 STI International Information model in OWL

]>

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11.6 Social Network Sites

Table 70. Social Network Sites No Name Link Description 1 A97abi http://www.a97abi.com/ "A97abi.com, Arabic Social Network, find your school, work, and university's friends." 2 Academia.edu http://www.academia.edu "Academia.edu is a free social networking website / and collaboration tool aimed at academics and researchers from all fields. Launched in September 2008, it became one of the largest social networking sites for academics in 2010.[1] It has been called a "Geni‐portal for researchers". Though the site bears a ".edu" domain, it does not qualify for this status under Educause's existing policies allowing only "U.S. postsecondary institutions that are institutionally accredited by an agency on the U.S. Department of Education's list of Nationally Recognized Accrediting Agencies."The domain was registered in 1999 and grandfathered in."" http://en.wikipedia.org/wiki/Academia.edu

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3 Advogato http://www.advogato.org/ "Advogato is an online community and social networking site dedicated to free software development, and was created by Raph Levien. It describes itself as "the free software developer's advocate." Advogato was an early pioneer of blogs, formerly known as "online diaries", and one of the earliest social networking websites. Advogato combined the most recent entries from each user's diary together into a single continuous feed called the recentlog, directly inspiring the creation of the Planet aggregator somewhat later.Several high profile members of the free software and open source software movements are or have been users of the site including Richard M. Stallman, Eric Raymond, Alan Cox, Bruce Perens, and Jamie Zawinski. Because Advogato was the first website to use a robust, attack‐resistant trust metric and to release the underlying code for that trust mechanism under a free software license, it has been the basis of numerous research papers on trust metrics and social networking (see the list below for specific examples). Advogato's early adoption of an XML‐RPC interface led to its use as an example of how such interfaces could be used by web programmers.[2] Advogato is still used as a testbed for social networking and semantic web technologies. Tim Berners‐Lee, who is an Advogato user himself, included Advogato in a short list of sites that should be noted for their early adoption of the FOAF as a method of exporting user RDF URIs." http://en.wikipedia.org/wiki/Advogato 4 aero http://www.aerosocial.co "aero is a social network where you can meet m/ people, make friends, share photos, chat, participate in groups, post classifieds and much more" http://www.addthis.com/services/detail/aerosocial

166 STI INTERNATIONAL TR 03/06/2012

5 Aka‐aki http://www.aka‐aki.com/ "aka‐aki brings social networking, as you know it from the internet, out on to the street. With aka‐ aki on your mobile phone you can see the people who are near you. You can view their profiles (photos, mutual friends and much more) and send them aki mails (messages). aka‐aki counts how often you bump into another aka‐aki member. On the profile of another user you can see how many encounters you've already had with him or her – you will be amazed how many friends flit past without you noticing!" http://akaaki.zendesk.com/entries/159745‐faq‐ general

6 aNobii http://www.anobii.com "aNobii is a social networking site aimed at readers. It was acquired by HMV Group in 2010 from a private company owned by Greg Sung, based in Hong Kong. The service allows individuals to catalogue their books and rate, review and discuss them with other readers. The service is available via the aNobii website and iPhone and Android apps. The apps allow individuals to barcode scan books and read both community and expert reviews. aNobii has readers in over 20 countries, but is most popular in Italy. On March 2, 2011 it was announced that in 2010 aNobii had been acquired by a UK startup led by HMV Group and supported by HarperCollins, Penguin and The Random House Group and that the company is working on a new version of the website with possibility to buy books and most of all ebooks.[1]" http://en.wikipedia.org/wiki/ANobii

7 Armenix http://armenix.com/ "Armenix is the first Armenian microblogging service." http://www.addthis.com/services/detail/armenix

8 Arto http://www.arto.com/ "On Arto you can share pictures, videos, create friendbooks, make a blog and much more. You can participate in fun quizzes, interesting threads in the forum and join thousands of groups or try some of the fun games." http://www.addthis.com/services/detail/arto

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9 AsianAvenue http://www.asianave.com "AsianAve or Asian Avenue is a social networking / website targeted to the Asian American community." http://en.wikipedia.org/wiki/AsianAvenue

10 aSmallWorld http://www.asmallworld.n "aSmallWorld is an on‐line social network service et/ similar to XING, and LinkedIn. It is an exclusive (i.e. invitation‐only) network with roughly 770,000 members…" http://en.wikipedia.org/wiki/ASmallWorld

11 Athlinks http://www.athlinks.com/ "Athlinks is a free‐of‐charge social networking website which primarily presents race results for running, swimming, cycling, mountain biking, triathlon, and adventure racing." http://en.wikipedia.org/wiki/Athlinks

12 Audimated.com http://www.audimated.co "Audimated is a social networking website for m/ independent musicians and their fans. Audimated.com, which launched in June 2010, offers a platform in which both artists and fans can sell music and related products to make a profit." http://en.wikipedia.org/wiki/Audimated

13 Avatars United http://secondlife.com/ "Avatars United was a web community for avatars of online games and virtual worlds. It was launched in March 2008 by Sweden‐based Enemy Unknown and closed in October 2010. It is currently owned by Linden Lab."

14 Badoo http://www.badoo.com "Badoo is a multi‐lingual social networking website,... Although available in most of the world, the site is most active in Latin America, Spain, Italy and France.... Badoo ranks as the 52nd most popular site in France and the 150th globally, according to Alexa Internet.... In a peer‐reviewed study,... it was given the lowest score for privacy among 45 social networking sites examined." http://en.wikipedia.org/wiki/Badoo

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15 Bebo http://www.bebo.com "Bebo (pronounced bee‐boh) is a social networking website launched in July 2005. ... The website's name is an acronym for Blog Early, Blog Often.[4] Users receive a personal profile page where they can post blogs, photographs, music, videos and questionnaires to which other users may answer. Additionally, users may add others as friends and send them messages, and update their personal profiles to notify friends about themselves. Bebo is very similar to other social networking sites, mainly Facebook." http://en.wikipedia.org/wiki/Bebo

16 Bebo http://www.bebo.com/ "Allows users to share photos with music, and blogs, and draw on members' White Boards." http://www.addthis.com/services/detail/bebo

17 BIGADDA http://www.bigadda.com "BIGADDA is a social networking website belonging to the internet and new media vertical of Reliance Entertainment, part of the Reliance Anil Dhirubhai Ambani Group. It claims to be the largest and the fastest growing youth networking site in India." http://en.wikipedia.org/wiki/BIGADDA

18 BiggerPockets http://www.biggerpockets "BiggerPockets is a leading real estate social .com/links network and resource platform, where users can also share links to interesting articles, blogs, etc." http://www.addthis.com/services/detail/biggerpoc kets

19 Biip.no http://www.biip.no/ "Biip.no is the third largest Internet‐based community in Norway (after Facebook and Nettby) with more than 320,000 users and profiles (as of May 5, 2008). ... Users use nicknames instead of real names. Users' profiles are visible to all other users." http://en.wikipedia.org/wiki/Biip.no

20 BlackPlanet http://www.blackplanet.c "BlackPlanet is an African‐American community om/ website, or Social Network Site (SNS), and started as a place for matchmaking and job postings but also has forums for discussion on political and social issues." http://en.wikipedia.org/wiki/BlackPlanet

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21 Blauk http://www.blauk.com/ "Blauk.com is a microblogging website that lets users to express their thoughts to a stranger or acquaintance they see everyday at public places.[3] Blauk.com ensures that the people being talked about can read these thoughts and allows people to read what strangers think of them. " http://en.wikipedia.org/wiki/Blauk

22 Blogster http://www.blogster.com "Blogster is a blogging community that features specific‐interest blogs. Blogster maintains an online community of users who publish content, images, video and more. Blogster members can network and collaborate by creating a blog, building a personalized profile, creating friend lists, commenting on articles and interacting in an online community. Blogster is positioned on simplicity, and easy‐to‐use settings options. Compared to other blogging services, Blogster differentiates itself as having spam‐free blogs." http://en.wikipedia.org/wiki/Blogster

23 Buzznet http://www.buzznet.com/ "Buzznet is a photo, journal, and video‐sharing social media network, owned by Buzz Media. Like other social networking sites, Buzznet is a platform for members to share content based on their personal interests. Unlike classic social networking sites, which focus primarily on messaging and profile pages, Buzznet members participate in communities that are created around ideas, events and interests, most predominantly music, celebrities, and the media." http://en.wikipedia.org/wiki/Buzznet 24 Buzzzy http://buzzzy.com/ "The Buzz It button is the most powerful Google Buzz share button since it is built on the Search API from http://Buzzzy.com ‐ the first 3rd party search engine for Google Buzz." http://www.addthis.com/services/detail/buzzzy

25 CafeMom http://www.cafemom.com "CafeMom is an ad‐supported social networking / site which is specificially targeted at mothers and mothers to be. It was founded in 2006 by Andrew Shue and Michael Sanchez. Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore" http://en.wikipedia.org/wiki/CafeMom

170 STI INTERNATIONAL TR 03/06/2012

26 Camyoo http://www.camyoo.com/ "Camyoo is a photo and video sharing site devoted to all the picture and video takers, lovers and critics!" http://www.addthis.com/services/detail/camyoo

27 Care2 http://www.care2.com/ "Care2 is a social network website that was founded by Randy Paynter in 1998[1] to help connect activists from around the world. It has a membership of approximately 16 million people. Care2's stated mission is to help people make the world a better place by connecting them with the individuals, organizations and responsible businesses making an impact." http://en.wikipedia.org/wiki/Care2

28 CaringBridge http://www.caringbridge.o "CaringBridge is a charitable nonprofit organization rg/ offering free personalized websites to people facing a serious medical condition or hospitalization, undergoing medical treatment and/or recovering from a significant accident, illness, injury or procedure[1]. Its functionality is similar to a blog. The service allows family members and friends to receive consistent information via a single website, and eliminates the need to place and receive numerous telephone calls. Visitors who are provided the personal Website address (or URL) and password, if required, can read updates on the patient's condition and post their own messages of support and encouragement to the family." http://en.wikipedia.org/wiki/CaringBridge#External _links

29 Cellufun http://m.cellufun.com/ "Cellufun is a mobile social and gaming community where people meet and play social games." http://en.wikipedia.org/wiki/Cellufun

30 ClassicalPlace http://www.classicalplace. "ClassicalPlace is the social network dedicated to com/ classical music that allows you to share and communicate with artists around the world." http://www.addthis.com/services/detail/classicalpl ace

STI INTERNATIONAL TR 03/06/2012 171

31 Classmates.com http://www.classmates.co "Classmates.com is a social network service created m/ in 1995 by Randy Conrads who founded Classmates Online, Inc. The social media website was originally designed to assist members in finding friends and acquaintances from kindergarten, primary school, high school, college, work and the United States military. In 2010, CEO Mark Goldston described the transition of the website "to increasingly focus on nostalgic content" such as "high school yearbooks, movie trailers, music tracks, and photographic images."[3] To this end, and to appeal more to older users, the website name was changed to Memory Lane, which included a website redesign." http://en.wikipedia.org/wiki/Classmates.com

32 Cloob http://www.cloob.com/ "Cloob.com is a Persian‐language social networking website, mainly popular in Iran. After the locally (and internationally) popular social networking website Orkut was blocked by the Iranian government, a series of local sites and networks, including Cloob, emerged to fill the gap. Its main page contains the title Iranian Virtual Society and states that all content is controlled in accordance with Iranian law, a policy intended to lower the risk of government censorship. It has an invite‐only registration system." http://en.wikipedia.org/wiki/Cloob

33 Cndig http://www.cndig.org/ "Your Source for Social News and Networking." http://www.addthis.com/services/detail/cndig 34 Communicate http://www.technerd.com "A great way to share new technology and ideas" / http://www.addthis.com/services/detail/technerd 35 CouchSurfing http://www.couchsurfing. "CouchSurfing is a hospitality exchange network org/ and website. With almost 2.8 million members in 246 countries and territories, …"

36 CozyCot http://www.cozycot.com/ "CozyCot is a social networking website for women from East Asia and Southeast Asia (especially Singapore). " http://en.wikipedia.org/wiki/CozyCot

37 Cross.tv http://www.cross.tv/ "Cross.tv is a Christian social networking website, similar to facebook and myspace" http://en.wikipedia.org/wiki/Cross.tv

172 STI INTERNATIONAL TR 03/06/2012

38 Crunchyroll http://www.crnuchytroll.c "Crunchyroll is an American website and om/ international online community focused on streaming East Asian media including anime, manga, music, electronic entertainment, and auto racing content." http://en.wikipedia.org/wiki/Crunchyroll

39 Cyworld http://www.cyworld.com. "Cyworld (Hangul: 싸이월드 ) is a South Korean cn/ social network service operated by SK Communications (Hangul: SK 커뮤니케이션즈 ),[1] a subsidiary of SK Telecom (Hangul: SK 텔레콤 )." http://en.wikipedia.org/wiki/Cyworld

40 DailyBooth http://www.dailybooth.co "DailyBooth is a photoblogging website designed m/ for users to take a photo of themselves every day with a caption, in order to document and share their life with others, thus the slogan "your life in pictures." It is similar to social‐networking websites such as Twitter in that you can follow other users and allow them to follow you in turn and get real‐ time updates on what other people are doing. The user base is geared towards teens." http://en.wikipedia.org/wiki/DailyBooth

41 DailyStrength http://www.dailystrength. "DailyStrength is a social networking website org/ where users provide one another with emotional support by discussing their struggles and successes with each other. The site contains online communities that deal with different medical conditions or life challenges. " http://en.wikipedia.org/wiki/DailyStrength

42 Decayenne http://www.decayenne.co "Decayenne is an invitation‐only on‐line social m/ network service ... Its member pool aims at exclusivity and is composed of mostly Europeans and Americans." http://en.wikipedia.org/wiki/Decayenne

43 delicious http://www.delicious.com "Delicious (formerly del.icio.us, pronounced / "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. " http://en.wikipedia.org/wiki/Delicious_(website)

44 deviantART http://www.devianart.co "deviantArt (official typeset as deviantART;[2] m/ commonly abbreviated as dA) is an online community showcasing various forms of user‐made artwork. " http://en.wikipedia.org/wiki/DeviantArt

STI INTERNATIONAL TR 03/06/2012 173

45 Diigo http://www.diigo.com/ "Diigo is a powerful research tool and a knowledge‐ sharing community. " http://www.addthis.com/services/detail/diigo

46 Dipdive http://dipdive.com/ "Dipdive is social media network ‐ "A Lifestyle Engine for Music, Arts, Action & More". Dipdive is home to a variety of Artists, creative content and social causes. Members also share their their own creative work via blogs, pictures and media uploads." http://www.addthis.com/services/detail/dipdive

47 Disaboom http://www.disaboom.co "Disaboom is a social networking website, m/ described by founder Dr. Glen House as a premier interactive online community dedicated to improving the way individuals with disabilities or functional limitations live their lives. " http://en.wikipedia.org/wiki/Disaboom

48 Dol2day http://www.dol2day.de/ "dol2day is the name of a social networking platform for politically interested German speaking people. dol2day is the abbreviation for “democracy online today”. Most of the members are college and university students, pupils and younger professionals, in particular from Germany. Average age is between 20 and 30 years." http://en.wikipedia.org/wiki/Dol2day

49 DontStayIn http://www.dontstayin.co "DontStayIn, commonly abbreviated to DSI, is a m/ social networking site based around clubbing. Primarily covering the UK it lists nearly 185,000 events and has over 430,000 verified members. " http://en.wikipedia.org/wiki/DontStayIn

50 Dosti http://dosti.webdunia.co "The revolutionary First Indian Language Portal m/ www.webdunia.com was launched in the year 2000." http://www.addthis.com/services/detail/dosti

51 douban http://www.douban.com/ "Douban.com (Chinese: 豆瓣; pinyin: Dòubàn), launched on March 6, 2005, is the largest Chinese website devoted for movies, books, and music reviews. It had about 30 million[1] registered users in 2010 and as of May 2011, it ranks the 134th most popular website worldwide and 22nd in China according to Alexa Internet." http://en.wikipedia.org/wiki/Douban

52 Douban http://www.douban.com/

174 STI INTERNATIONAL TR 03/06/2012

53 Draugiem.lv http://www.draugiem.lv/ "Draugiem is a social networking website launched on 2004. It is currently the largest social networking website in Latvia with approx. 2.6 million registered users. Website plays important part in everyday life of internet users of Latvia and is frequently used as a tool of communication instead of e‐mail." http://en.wikipedia.org/wiki/Draugiem.lv

54 Draugiem.lv http://www.draugiem.lv/ "Draugiem.lv is the biggest latvian social networking site, reaching 500 000 unique users daily and 800 000 monthly" http://www.addthis.com/services/detail/draugiem

55 Drimio http://www.drimio.com/ 56 EFactor http://www.efactor.com/ "The EFactor is an online community designed for entrepreneurs. The EFactor community is ideal for entrepreneurs looking to increase their brand exposure, establish a network of high quality contacts & take their enterprise to the next level." http://www.addthis.com/services/detail/efactor

57 Elftown http://www.elftown.com/ "Elftown is an Internet community or social networking site for people interested in fantasy and science fiction." http://en.wikipedia.org/wiki/Elftown

58 Embarkons http://www.embarkons.co "Now anytime you see an article, it is a call to m/ action. What can you do to respond? Start an Embarkon or join someone else?s . Write your idea and then work together to change the world." http://www.addthis.com/services/detail/embarkon s

59 Eons.com http://www.eons.com/ "Eons.com is a social networking site for baby boomers, launched by Monster.com founder Jeff Taylor in July 2006. The site provides games, photo and video sharing, groups, how‐to lists, interviews, links and information on health, relationships, fitness, debt, retirement and insurance" http://en.wikipedia.org/wiki/Eons.com

60 Epernicus http://www.epernicus.co "Epernicus is a social networking website and m/ professional networking platform resource built by scientists for research scientists. Its main goal is to help scientist to find the right people with the right expertise at the right time." http://en.wikipedia.org/wiki/Epernicus

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61 Experience Project http://www.experiencepr "Experience Project is a free social networking oject.com/ website of online communities premised on connecting people through shared life experiences. With an interactive, user‐submitted network of personal stories, confessions, blogs, groups, photos, and videos, the company has collected almost 7 million real‐life experiences as of January 2011. " http://en.wikipedia.org/wiki/Experience_Project

62 Exploroo http://www.exploroo.com "Exploroo is a free‐access social network website / that is operated and privately owned by Exploroo Pty Ltd. It is an information loaded one‐stop website for everything travel related. People can add friends and send them messages, and can also add travel stories or videos and review photos and articles which are all related to travel around the Globe. Travel agents can also join and connect with travellers." http://en.wikipedia.org/wiki/Exploroo

63 extraplay http://www.extraplay.com "extraplay is the social network that connects you / with others who enjoy a similar culture, lifestyle, hobbies, interests, careers, pastimes, social life and more…" http://www.addthis.com/services/detail/extraplay

64 Fabulously40 http://fabulously40.com/ "Social network for women of "age."" http://www.addthis.com/services/detail/fabulousl y40

65 facebook http://www.facebook.com “Facebook is a social networking service and / website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011[update], Facebook has more than 600 million active users.” http://en.wikipedia.org/wiki/Facebook

66 Faceparty http://www.faceparty.com "Faceparty is a UK‐based social networking site / allowing users to create online profiles and interact with each other using forums and messaging facilities similar to email." http://en.wikipedia.org/wiki/Faceparty

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67 Faces.com http://www.faces.com/ "Profileheaven.com began around March 2002, under the first name face2meet.... profileheaven.com is a social networking website, winner of 2006 UK Website of the Year and Best Community Site, with a goal to encourage online social interaction, launched in March 2004." http://en.wikipedia.org/wiki/Faces.com

68 Fetlife http://www.fetlife.com/ "FetLife is a social networking website that serves people interested in BDSM, fetishism and kink. It describes itself as similar to Facebook and MySpace but run by and for fetish enthusiasts. It is also private in that membership is required to view content, although since membership is free the level of privacy offered by the site is relatively minimal." http://en.wikipedia.org/wiki/Fetlife

69 FilmAffinity http://www.filmaffinity.co "FilmAffinity is a movie recommendations website m/ created in 2002. Popular in the Spanish‐speaking countries, it was chosen by PC Magazine one of the best entertainment sites of 2004. Registered users can rate movies, find recommended films based on their personal ratings, create any kind of movie lists and ‐in the Spanish version‐ write reviews." http://en.wikipedia.org/wiki/FilmAffinity

70 Flaker http://www.flaker.pl/ 71 FledgeWing http://www.FledgeWing.c "FledgeWing is an online community aimed at om/ entrepreneurial university students launched in February 2009. Founded by two NYU Stern students in October 2007, the site currently supports 170 universities worldwide. Having no costs or advertising, the social network aims to connect aspiring student entrepreneurs with one another as well as with mentors, investors, and industry professionals." http://en.wikipedia.org/wiki/FledgeWing

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72 Focus.com http://www.focus.com/ "Focus.com is a business focused social networking platform and source of technology expertise comprising over 850,000 Members and 5,000 Business Experts Focus members can freely access expert research in diverse areas such as Information Technology, Sales, Marketing, Operations, Small Business, and Human Resources. Members also can get their business questions answered by experts in the community in the site’s Q & A and Virtual Summit sections " http://en.wikipedia.org/wiki/Focus.com

73 Folkdirect http://www.folkdirect.co "folkdirect is a social network website that started m/ in June 2010 as a beta version in English and now fully released. It was founded by music producer Joe Wakeford and a team of programmer" http://en.wikipedia.org/wiki/Folkdirect.com

74 Formspring http://www.formspring.m "Formspring gives millions of people a new way to e/ learn more about each other by sharing their responses to everything from questions about their hobbies to opinions on interesting articles." http://www.addthis.com/services/detail/formsprin g

75 Foursquare http://www.foursquare.co "foursquare is a location‐based social networking m/ website based on software for mobile devices. The service is available to users with GPS‐enabled mobile devices such as smartphones. Users "check‐ in" at venues using a mobile website, text messaging or a device‐specific application by running the application and selecting from a list of venues that the application locates nearby." http://en.wikipedia.org/wiki/Foursquare_(service)

76 FriendFeed http://friendfeed.com/ "FriendFeed is a real‐time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro‐blogging updates, as well as any other type of RSS/ Atom feed." http://www.addthis.com/services/detail/friendfee d

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77 Friends Reunited http://www.friendsreunite "Friends Reunited is a portfolio of social d.com/ networking websites based upon the themes of reunion with research (separate site Genes Reunited ), dating and job‐hunting." http://en.wikipedia.org/wiki/Friends_Reunited

78 Friendster "...discontinued user social network accounts in May 2011." http://en.wikipedia.org/wiki/Friendster 79 Friendster http://www.friendster.co "Friendster is a leading global social network m/ emphasizing genuine friendships and the discovery of new people through friends. Search for old friends and classmates, stay in better touch with friends, share photos and videos, and so much more!" http://www.addthis.com/services/detail/friendster

80 Frühstückstreff http://www.fruehstueckst "Frühstückstreff (German: "breakfast meeting") is reff.de/ an international, multi‐lingual breakfast club initiative located in over 50 cities in Europe and Australia." http://en.wikipedia.org/wiki/Fr%C3%BChst%C3%Bc ckstreff

81 Fubar http://www.fubar.com/ "fubar is a social network launched in Summer‐ Early Fall 2005 as the first "online bar"." http://en.wikipedia.org/wiki/Fubar_(social_networ king_site)

82 Gaia Online http://www.gaiaonline.co "Gaia Online is an English‐language, anime‐themed m/ social networking and forums‐based website." http://en.wikipedia.org/wiki/Gaia_Online

83 GamerDNA http://www.gamerdna.co "gamerDNA Inc. is a social media company for m/ computer and video game players…" http://en.wikipedia.org/wiki/GamerDNA

84 Gather.com http://home.gather.com/ "Gather or Gather.com is a social networking website designed to encourage interaction by discussion of various social, political and cultural topics. " http://en.wikipedia.org/wiki/Gather.com

85 Gays.com http://www.gays.com/ "Gays.com (not to be confused with Gay.com) is an LGBT social networking website established by the Hong Kong‐based Gays.com Ltd" http://en.wikipedia.org/wiki/Gays.com

86 Geni.com http://www.geni.com/ "Geni is a genealogy and social networking website." http://en.wikipedia.org/wiki/Geni.com

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87 GlobalGrind http://globalgrind.com/ "Globalgrind.com is a digital media company that promotes the broadest and deepest array of content of interest to the hip hop community from the most authoritative sources across the web. The platform features exclusive blogs, video, music, news, gossip and politics, which users can submit, vote and comment on, and syndicate using Facebook, Twitter and other social media tools." http://www.addthis.com/services/detail/globalgrin d

88 Gogoyoko http://www.gogoyoko.co "gogoyoko.com is an online music store and social m/ networking music website where artists can sell directly to their fans." http://en.wikipedia.org/wiki/Gogoyoko

89 Goodreads http://www.goodreads.co "Goodreads is a privately run "social cataloging" m/ website started in December 2006 by Otis Chandler, a software engineer and entrepreneur. The website permits individuals to sign up and register books to create their library catalogs and reading lists." http://en.wikipedia.org/wiki/Goodreads 90 Goodwizz http://www.goodwizz.com "Goodwizz is a social network service website / based in France. Users have an option to use their Facebook credentials to signup and log on to Goodwizz." http://en.wikipedia.org/wiki/Goodwizz

91 Google +1 92 Google Buzz http://www.google.com/b "Google Buzz is a social networking and messaging uzz tool from Google that is integrated into the company's web‐based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox." http://en.wikipedia.org/wiki/Google_Buzz

93 Google Buzz http://www.google.com/b "Go beyond status messages. Share updates, uzz photos, videos, and more. Start conversations about the things you find interesting." http://www.addthis.com/services/detail/googlebu zz

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94 Google+ https://plus.google.com/ "Google+ is a social networking service operated by Google Inc.. ... Google+ will be built as a layer that not only integrates different Google social services, such as Google Profiles and Google Buzz, but also introduces many new features including Circles, Hangouts, Sparks and Huddles.[3] Google+ will also be available as a desktop application and as an application on Android and iOS. It has been said that this is Google's biggest attempt to rival the social network Facebook[4], which had over half a billion users in 2010.[5]" http://en.wikipedia.org/wiki/Google%2B

95 GovLoop http://www.nextgengovt.c "GovLoop is an online social network for people in om/ and around government. The community, which is built on Ning technology, was originally aimed at federal, state and local government employees in the United States, but has since grown to include students, government contractors, employees of governments outside the United States and individuals interested in government service. GovLoop hosts personal profile pages, discussion groups and forums, blogs, photographs, videos, slide presentations, a wiki and two weekly podcasts." http://en.wikipedia.org/wiki/GovLoop

96 Grono.net http://www.grono.net/ "Grono.net is a large social networking website in Poland. Apart from many discussion forums it allows to share photos, find cultural events in particular cities, sell property and find work. Although the site itself remains free, there are a number of additional features for paying subscribers, such as the ability to moderate your own forums, take part in competitions, upload more photos and remove on‐site advertisements. It requires an invitation from one of the members to register. " http://en.wikipedia.org/wiki/Grono.net

97 Grono.net http://grono.net/ "One of the biggest Polish social networking websites allowing people to share their interests and passions." http://www.addthis.com/services/detail/grono

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98 Habbo http://www.habbo.com/ "Habbo (previously known as Habbo Hotel) is a social networking site aimed at teenagers. " http://en.wikipedia.org/wiki/Habbo

99 hi5 http://www.hi5.com/ "hi5 is a social networking website based in San Francisco, California." http://en.wikipedia.org/wiki/Hi5_(website)

100 Hospitality Club http://www.HospitalityClu "The Hospitality Club is an international, Internet‐ b.org/ based hospitality service of appr. 647,000 members in 226 countries Its members use the website HospitalityClub.org to coordinate accommodation and other services, such as guiding or regaling travelers. Hospitality Club is currently the second largest such hospitality network." http://en.wikipedia.org/wiki/Hospitality_Club

101 Hotlist http://www.hotlist.com/ "Hotlist is a geo‐social networking aggregator that enables people to see where their friends are, where they've been, and where they will be. Hotlist is the only Location‐based service that emphasizes future plans, in addition to providing real‐time check‐in informatioHotlist is a geo‐social networking aggregator that enables people to see where their friends are, where they've been, and where they will be. Hotlist is the only Location‐ based service that emphasizes future plans, in addition to providing real‐time check‐in informatio." http://en.wikipedia.org/wiki/Hotlist

102 HR.com http://www.hr.com/ "HR.com is the largest social networking site dedicated to the human resources professionals" http://en.wikipedia.org/wiki/HR.com

103 Hub Culture http://www.hubculture.co "Hub Culture is a social network service that m/ operates the global digital currency Ven, and according to its website, is "the first to merge online and physical world environments."" http://en.wikipedia.org/wiki/Hub_Culture

104 Hyves http://www.hyves.nl/ "Hyves is the most popular social networking site in the Netherlands with mainly Dutch visitors and members …" http://en.wikipedia.org/wiki/Hyves

105 Hyves http://www.hyves.net/ "Dutch social networking site" http://www.addthis.com/services/detail/hyves

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106 Ibibo http://www.ibibo.com/ "Ibibo which stands for iBuild, iBond, is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network." http://en.wikipedia.org/wiki/Ibibo

107 Identi.ca http://www.identi.ca/ "identi.ca is an open source social networking and micro‐blogging service. Based on StatusNet, a micro‐blogging software package built on the OpenMicroBlogging specification, Identi.ca allows users to send text updates (known as "notices") up to 140 characters long. " http://en.wikipedia.org/wiki/Identi.ca

108 ihavegot http://www.ihavegot.com "Add everything you have got. Find who has the / same thing as you. Share your Photos, Videos, Links, Ideas, Questions, Problems, Date and etc ... Explore brands, send your feedback and become a fan. Find and Add your friends." http://www.addthis.com/services/detail/ihavegot

109 Indaba Music http://www.indabamusic.c "Indaba Music is a web‐based company that om/ provides a music collaboration environment for musicians: “a place to build a profile, promote their tunes and collaborate with other musicians” as well as enter opportunities like remixing and songwriting contests with popular artists." http://en.wikipedia.org/wiki/Indaba_Music

110 InterNations http://www.internations.o "InterNations.org is an international social network rg/ service, launched as a Web 2.0 website in its Beta version on September 11, 2007 and designed with expatriates in mind. Through this online platform people living and working abroad, their partners and others with a strong interest in international relations and international business can interact through forums, newsgroups, a private messaging service and various common features of online networks." http://en.wikipedia.org/wiki/InterNations

111 iOrbix http://iorbix.com/ "iOrbix is a Social Network where you find friends, share videos, make your business, discuss on forums, plan parties and play games." http://www.addthis.com/services/detail/iorbix

112 IRC‐Galleria http://www.irc‐ "IRC‐Galleria (Finnish for "IRC gallery") is the largest galleria.net/ social networking website in Finland" http://en.wikipedia.org/wiki/IRC‐Galleria

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113 iSociety http://isociety.be/ "iSociety.be: all the news and activities of your communities in one place with respect for your privacy!" http://www.addthis.com/services/detail/isociety

114 italki.com http://www.italki.com/ "italki is an online destination for language learning, comprising a social network and marketplace. " http://en.wikipedia.org/wiki/Italki.com

115 Itsmy "itsmy is a pure mobile social gaming network which combines open mobile games and mobile http://mobile.itsmy.com/ communication between gamers. " http://en.wikipedia.org/wiki/Itsmy

116 iWiW http://www.iwiw.hu/ "iWiW (abbreviation for International Who is Who) is a Hungarian social networking web service ... Every user can provide personal information such as the place they live in, date of birth, schools and universities they attended, workplaces, interests and pets. One can find friends by a search tool or looking through one's acquaintances' acquaintances." http://en.wikipedia.org/wiki/Iwiw

117 iWiW http://www.iwiw.hu/ "The favourite hungarian social networking site." http://www.addthis.com/services/detail/iwiw 118 Jaiku http://www.jaiku.com/ "Jaiku is a social networking, micro‐blogging and lifestreaming service comparable to Twitter." http://en.wikipedia.org/wiki/Jaiku

119 Jappy Ticker http://www.jappy.de/ "Jappy.de is a german social network" http://www.addthis.com/services/detail/jappy 120 kaioo http://www.kaioo.com/ "kaioo is a non‐profit social network website that started in November 2007 as a beta version in English and German. " http://en.wikipedia.org/wiki/Kaioo

121 Kaixin Repaste http://www.kaixin001.co "The biggest Social Network service website in m/ China" http://www.addthis.com/services/detail/kaixin

122 Kaixin001 http://www.kaixin001.co "Kaixin001 (Chinese: 开心网; pinyin: Kāixīnwǎng; m/ aka "Happy Net") is a social networking website launched in March , 2008." http://en.wikipedia.org/wiki/Kaixin001

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123 Kipup http://kipup.com/ "Allow Kipup users share information from pages on your website by integrating Kipup Publisher. Kipup Publisher is a smart and easy way to share links by either BroadCasting them to all your listeners in your network or pasting a link in your diary." http://www.addthis.com/services/detail/kipup 124 Kiwibox http://www.kiwibox.com/ "Kiwibox.com is a social network as well as an online magazine that is owned by Kiwibox.com Inc (KIWB BB:KIWB.OB), founded in 1999" http://en.wikipedia.org/wiki/Kiwibox

125 Lafango http://www.lafango.com/ "Lafango is a social media website that allows users to create profiles, upload and share unlimited media (audio, video, images, and text), communicate in user created communities, compete in contests, create free electronic press kits, and blog." http://en.wikipedia.org/wiki/Lafango

126 LaiBhaari http://www.laibhaari.com "Lai Bhaari. Com (Marathi: लई भारी.कॉम) (launched / 21 November 2010) लई भारी.कॉम is the first Marathi social networking site" http://en.wikipedia.org/wiki/LaiBhaari 127 Last.fm http://www.last.fm/ "Last.fm is a music website, founded in the United Kingdom in 2002. It has claimed over 40 million active users based in more than 190 countries." http://en.wikipedia.org/wiki/Last.fm

128 LibraryThing http://www.librarything.c "LibraryThing is a social cataloging web application om/ for storing and sharing book catalogs and various types of book metadata. It is used by individuals, authors, libraries and publishers." LibraryThing

129 Lifeknot http://www.lifeknot.com/ "LifeKnot is a social networking website with a focus on shared interests and hobbies." http://en.wikipedia.org/wiki/Lifeknot

130 LinkedIn http://www.linkedin.com/ "LinkedIn is a business‐related social networking site. Founded in December 2002 and launched in May 2003,[3] it is mainly used for professional networking" http://en.wikipedia.org/wiki/Linkedin

131 LinkedIn http://linkedin.com/ "LinkedIn is a business‐oriented social networking site that connects experienced professionals around the world, representing 170 industries and 200 countries." http://www.addthis.com/services/detail/linkedin

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132 LinkExpats http://www.linkexpats.co "LinkExpats.com is a niche social networking m/ website for expatriates launched in October 2007 . It was created with a simple motto in mind: "Linking expats all over the world". Contrarily to some people's misconception (the website is for expats only), LinkExpats serves “expatriates, foreigners, international students, exchange visitors and travelers” [1], and also locals. It was created to allow the international community to interact with each other in any city in the world. Contrarily to major social networking websites like Facebook, MySpace, and LinkedIn, LinkExpats' users cannot befriend each other in the internal section of the website, but they are allowed to contact each other, create ads, participate in the forum discussions and create different events for the users." http://en.wikipedia.org/wiki/LinkExpats

133 Listography http://www.listography.co "Listography is a book and personal web m/ application which allows users to create and share lists. Through list‐making, users can shape an autobiography and create references for themselves and others. Some common types of lists are: favorites, wishlists, to do lists, catalogues, memories, and photo lists. Users are sometimes called listographers and their collection of lists are referred to as listographies. Listography is a trademarked name." http://en.wikipedia.org/wiki/Listography

134 LiveJournal http://www.livejournal.co "LiveJournal (LJ) is a virtual community where m/ Internet users can keep a blog, journal or diary. LiveJournal is also the name of the free and open source server software that was designed to run the LiveJournal virtual community." http://en.wikipedia.org/wiki/LiveJournal

135 Livemocha http://www.Livemocha.co "Livemocha is an online language learning m/ community claiming more than 8.5 million members from 195 countries. Livemocha offers free basic language courses in 38 languages and more advanced courses ‐‐ called "Active Courses" ‐‐ in five languages including English, French, Spanish, German and Italian. " http://en.wikipedia.org/wiki/Livemocha

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136 LockerBlogger http://www.lockerblogger. "LockerBlogger is a Sports Social Media Company com/ That Connects Athletes and Fans" http://www.addthis.com/services/detail/lockerblo gger

137 LunarStorm http://www.lunarstorm.de "LunarStorm, in Swedish often shortened to Lunar, / is a commercial, advertisement financed Swedish social networking website for teenagers" http://en.wikipedia.org/wiki/LunarStorm

138 Mail.ru http://my.mail.ru/ "The largest Internet company in the Russian segment of the network and a leading player on the number of monthly unique visitors" http://www.addthis.com/services/detail/mymailru

139 Makeoutclub http://www.makeoutclub. "MakeOutClub, launched by web designer Gibby com/ Miller in late 1999, is considered to be the first widely used and popular Social Networking website." http://en.wikipedia.org/wiki/Makeoutclub

140 Mawindo http://www.mawindo.com "Mawindo is a social networking website for / speakers of the swahili language. It provides several tools for sharing photos, videos, files, bookmarking web pages and more." http://www.addthis.com/services/detail/mawindo

141 MEETin http://www.meetin.org/ "MEETin.org , or the MEETin group, is a web‐based social community dedicated to providing a casual social environment for people without charging membership fees, or otherwise profiting from events. " http://en.wikipedia.org/wiki/MEETin

142 Meettheboss http://www.meettheboss. "Meet The Boss TV (stylized as MeetTheBoss.tv) is tv/ an IPTV business channel for executives around the world. Covering eight channels, including Leadership, Sales, Innovation, Technology, Marketing, Strategy, Human Capital and Governance, the channel features a mixture of one‐ on‐one interviews with Fortune 500 CEOs, business leaders and entrepreneurs, talking‐heads programs and a Meet The Ninja leadership training portal." http://en.wikipedia.org/wiki/Meettheboss

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143 Meetup.com http://www.meetup.com/ "Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies. " http://en.wikipedia.org/wiki/Meetup.com

144 meinVZ http://www.meinvz.net/ "meinVZ is a social networking platform based in Berlin, Germany." http://www.addthis.com/services/detail/meinvz

145 Mekusharim http://mekusharim.walla.c "Mekusharim ("Connected" in Hebrew) is Israel's o.il/ leading local social network. In addition, Mekusharim also includes a user‐generated magazine, discussion forums, polls and various other applications." http://www.addthis.com/services/detail/mekushar im

146 Mixi http://www.mixi.jp/ "mixi, Inc. (ミクシィ Mikushī, TYO: 2121) is one of several social networking websites in Japan." http://en.wikipedia.org/wiki/Mixi

147 mobikade http://www.mkade.com/ "mobikade is a free mobile social networking service aiming to bring Japanese mobile SNS sites to Europe, starting off in the UK. It differentiates from other social networking sites by the fact that it is an exclusively mobile based community and accessible only through the mobile phone." http://en.wikipedia.org/wiki/Mobikade

148 MocoSpace http://www.Mocospace.co "MocoSpace is a social network specifically m/ designed for use on a mobile device, also known as a mobile social network.[1] The features of the site are similar to other social networking sites. Features include mobile chat, instant messaging, photo and video sharing, as well as forums." http://en.wikipedia.org/wiki/MocoSpace

149 MOG http://www.mog.com/ "MOG is a paid subscription online music service and blog network, where users can listen to, read about, and discover music. " http://en.wikipedia.org/wiki/MOG_(online_music)

150 Moikrug http://moikrug.ru/ "MoiKrug ‐ a professional networking, recruitment and employment service." http://www.addthis.com/services/detail/moikrug

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151 MouthShut.com http://www.mouthshut.co "MouthShut.com is a highly popular user‐ m/ generated content and consumer review website on the Internet. At the core of MouthShut lies a global Web 2.0 social media platform. Any visitor can become a member (for free) and then can influence or be influenced by others. By writing reviews, sharing photos and diaries, members create buzz about brands and products, in turn influencing consumer decisions." http://en.wikipedia.org/wiki/MouthShut.com

152 Mubi (website) http://www.mubi.com/ "MUBI (formerly The Auteurs) is an online film website that integrates elements of social networking with video streaming." http://en.wikipedia.org/wiki/Mubi_(website)

153 Multiply http://www.multiply.com/ "Multiply is a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real‐world" network." http://en.wikipedia.org/wiki/Multiply_(website)

154 Multiply http://multiply.com/ "Users can create, share and discuss blogs, photos, videos and music with others as well as post reviews of movies and books, or share a calendar of events." http://www.addthis.com/services/detail/multiply

155 Muxlim http://www.muxlim.com/ "Muxlim is primarily known as a social networking website for Muslims that is focused on lifestyle aspects of the community. " http://en.wikipedia.org/wiki/Muxlim

156 My Opera http://www.my.opera.co "My Opera is the support community for the Opera m web browser. More than 7,500 new members join per day, and the site has more than 5 million members. In addition to being a support site for the Opera browser, My Opera is a social networking site, featured with blogs, photo albums, and more." http://en.wikipedia.org/wiki/My_Opera 157 MyAnimeList http://www.myanimelist.n "MyAnimeList, often abbreviated as MAL, is a social et/ networking website. The site provides its users with a list‐like system to organize anime and manga." http://en.wikipedia.org/wiki/MyAnimeList

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158 MyHeritage http://www.myheritage.co "MyHeritage is a family‐oriented social network m/ service and genealogy website. It allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors." http://en.wikipedia.org/wiki/MyHeritage

159 MyLife http://www.mylife.com/ "MyLife (formerly Reunion.com) is a social network service founded in 2002 by Jeffrey Tinsley after meeting his wife at their high school reunion. ... The website claims to help members find and keep in touch with friends, relatives and lost loves." http://en.wikipedia.org/wiki/MyLife

160 Myspace http://www.myspace.com "MySpace, is a social networking website." / http://en.wikipedia.org/wiki/Myspace 161 Myspace http://www.myspace.com "My Space is a social networking website with an / interactive, user‐submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally." http://www.addthis.com/services/detail/myspace

162 myYearbook http://www.myyearbook.c "myYearbook is a social networking website, om/ headquartered in New Hope, PA, United States. Members can make new friends by creating profiles, interacting through chatter, a real‐time stream, sending virtual gifts, and playing games. " http://en.wikipedia.org/wiki/MyYearbook

163 Nasza klasa http://www.nk.pl/ "Nasza‐klasa.pl, now nk.pl (nasza klasa ‐ pl. our class) is a large Polish social networking service, bringing together students and alumni. ... Nasza‐ klasa is a website similar in concept to the American Classmates, allowing its users to register from particular schools and graduation years. The users are able to keep and maintain a personal page containing information such as their name, age, photos, interests and the history of schools and classes attended. Nasza‐klasa doesn't require an invitation to join, however registration is necessary to browse the service. " http://en.wikipedia.org/wiki/Nasza_Klasa

164 Nasza‐klasa http://www.nasza‐ klasa.pl/

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165 NETLOG http://www.netlog.com/ "Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic. ... On Netlog, members can create their own web page, extend their social network, publish their music playlists, share videos, post blogs and join groups." http://en.wikipedia.org/wiki/Netlog

166 NetLog http://www.netlog.com/ "over 40 million users across 25 different languages, one of the top 100 most used in the world" http://www.addthis.com/services/detail/netlog 167 Nettby http://www.nettby.no/ "Nettby.no (Norwegian: Web City) is the second largest Internet‐based community in Norway (after Facebook) with more than 980,000 users and profiles (as of January 3, 2009). " http://en.wikipedia.org/wiki/Nettby

168 Nexopia http://www.nexopia.com/ "Nexopia.com is a popular Canadian social networking website based in downtown Edmonton, created by Timo Ewalds. It was designed as a general interactive site for people aged 14 and up, but the age limit recently was lowered to 13.[1] Users are able to create and design their own profiles, friends list, blogs, galleries, articles, and forums. Interaction is accomplished through an internal personal messaging system, and public user comments on profiles, blogs or through threads and posts on the forums." http://en.wikipedia.org/wiki/Nexopia

169 NGO Post http://www.ngopost.org/ "NGO Post is a non‐profit organization based in India and the US that allows citizen journalism in social work field by providing an online forum for people to share and discuss various social‐welfare ideas. Everyday, worldwide, non‐profit organizations work hard on solving problems in their area without knowledge of how other groups are addressing similar issues elsewhere. This lack of information results in re‐inventing the wheel, wasting time, manpower and monetary resources globally." http://en.wikipedia.org/wiki/NGO_Post

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170 Ning http://www.ning.com/ "Ning is an online platform for people to create their own social networks, launched in October 2005." http://en.wikipedia.org/wiki/Ning_(website)

171 Odnoklassniki http://www.odnoklassniki. "Odnoklassniki (Одноклассники in Russian, ru/ Classmates) is a social network service for classmates and old friends reunion popular in Russia and other former Soviet Republics. " http://en.wikipedia.org/wiki/Odnoklassniki

172 Odnoklassniki http://www.odnoklassniki. "Odnoklassniki (Одноклассники in Russian, ru/ Classmates) is a social network service for classmates and old friends reunion popular in Russia and other former Soviet Republics. " http://en.wikipedia.org/wiki/Odnoklassniki

173 OneClimate http://www.oneclimate.ne "OneClimate is a nonprofit internet climate news, t/ social activism and social networking site, and part of internet portal uk.OneWorld.net." http://en.wikipedia.org/wiki/OneClimate

174 OneWorldTV http://tv.oneworld.net/ "OneWorldTV is a nonprofit internet video sharing and social networking site aiming to Climate Change, Human Rights, Social Justice Sustainable Development etc. OneWorldTV is part of OneWorld.net an international network of centres." http://en.wikipedia.org/wiki/OneWorldTV 175 Open Diary http://www.opendiary.co "Open Diary (often abbreviated as "OD") is an m/ online diary community, an early example of social networking software. It was founded on October 20, 1998 by Bruce Ableson, known on the Open Diary website by the title of his diary, The DiaryMaster. Ableson has described Open Diary as "the first web site that brought online diary writers together into a community."" http://en.wikipedia.org/wiki/Open_Diary

176 Orkut http://www.orkut.com/ "Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new and old friends and maintain existing relationships ... Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil." http://en.wikipedia.org/wiki/Orkut

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177 orkut http://www.orkut.com/ "Orkut is an online community designed to make your social life more active and stimulating." http://www.addthis.com/services/detail/orkut

178 Osmosus http://www.osmosus.com "Osmosus is the global online community for / people, business & non‐profits dedicated to the environment & sustainability. Establish your free GreenSpace micro‐website. Connect, communicate & unite on the journey to making Social Energy for a Green Planet." http://www.addthis.com/services/detail/osmosus

179 OUTeverywhere http://www.outeverywher "OUTeverywhere (also known simply as OUT and e.com/ formerly OUTintheUK) is a website providing an online lesbian, gay, bisexual, and transgender community, chiefly in the UK, although it has members worldwide. " http://en.wikipedia.org/wiki/OUTeverywhere

180 pafnet.de http://www.pafnet.de/ "German Social Network" http://www.addthis.com/services/detail/pafnetde 181 Partyflock http://partyflock.nl/ "Partyflock is a Dutch virtual community for people interested in house music and other electronic dance music. Since 2001, Partyflock has evolved into the biggest online community for the dance scene in the Netherlands, with over 400 thousand members and 500 million page views a month" http://en.wikipedia.org/wiki/Partyflock

182 Passportstamp http://www.passportstam "Passportstamp.com is a social networking website p.com/ for travelers to record their overseas visits and to record their locations as they travel round the world." http://en.wikipedia.org/wiki/Passportstamp 183 PatientsLikeMe http://www.patientslikem "PatientsLikeMe is a data‐driven social networking e.com/ health site that enables its members to share condition, treatment, and symptom information in order to monitor their health over time and learn from real‐world outcomes. Members are able to find and connect with patients like them, gain social support, and learn first‐hand about ways to cope and manage. PatientsLikeMe aims to help patients answer the question: "Given my status, what is the best outcome I can hope to achieve, and how do I get there?"" http://en.wikipedia.org/wiki/PatientsLikeMe

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184 Ping.fm http://ping.fm/ "Ping.fm is a free social networking and micro‐ blogging web service that enables users to post to multiple social networks simultaneously." http://www.addthis.com/services/detail/pingfm

185 Pingsta http://www.pingsta.com/ "Pingsta is an intellectual collaboration platform exclusively for Internet engineers" http://en.wikipedia.org/wiki/Pingsta

186 Planypus http://planyp.us/ "Planypus is a wiki for your social life. The easiest way to share plans with your friends!" http://www.addthis.com/services/detail/planypus

187 Plaxo http://www.plaxo.com/ "Plaxo is an online address book and social networking service founded by Sean Parker, Minh Nguyen, and two Stanford engineering students, Todd Masonis and Cameron Ring. Plaxo, based in Sunnyvale, California, is a subsidiary of cable television company Comcast." http://en.wikipedia.org/wiki/Plaxo

188 Plaxo http://www.plaxo.com/ "Plaxo is an online address book and social networking service." http://www.addthis.com/services/detail/plaxo

189 Playahead Offline since March 1, 2010 190 Playlist.com http://www.playlist.com/ "Playlist, Inc. operates the playlist.com website (formerly Project Playlist) and is a company that provides widgets for MySpace, myYearbook and Facebook." http://en.wikipedia.org/wiki/Playlist.com

191 Plurk http://www.plurk.com/ "Plurk is a free social networking and micro‐ blogging service that allows users to send updates (otherwise known as plurks) through short messages or links, which can be up to 140 text characters in length." http://en.wikipedia.org/wiki/Plurk

192 Plurk http://www.plurk.com/ "Plurk is a social journal for your life. Share your life easily with friends, family and fans." 193 Present.ly http://www.presently.com "Presently is a microblogging service launched in / 2008 and given a Webware 100 Editors' Choice award in 2009 by CNET." http://en.wikipedia.org/wiki/Present.ly

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194 Qapacity http://www.qapacity.com/ "Qapacity is a business‐oriented social networking site and a business directory founded in March 2008 and launched in February 2009. Users are given a set of tools to promote their business online, to keep their clients and business partners up‐to‐date with their work and to reach new clients." http://en.wikipedia.org/wiki/Qapacity

195 Quechup http://www.quechup.com "Quechup is a social networking website that came / to prominence in 2007 when it used automatic email invitations for viral marketing to all the e‐ mail addresses in its members address books. This was described as a "spam campaign" and raised a great deal of criticism." http://en.wikipedia.org/wiki/Quechup

196 Qzone http://qzone.qq.com/ "Qzone (Chinese: QQ 空间) is a social networking website, which was created by Tencent in 2005. It permits users to write blogs, keep diaries, send photos, and listen to music. Users can set their Qzone background and select accessories based on their preferences so that every Qzone is customized to the individual member's taste. " http://en.wikipedia.org/wiki/Qzone

197 Qzone http://www.qzone.com/ "Qzone (Chinese: QQ 空间) is a social networking website, which was created by Tencent in 2005. It permits users to write blogs, keep diaries, send photos, and listen to music. Users can set their Qzone background and select accessories based on their preferences so that every Qzone is customized to the individual member's taste. " http://en.wikipedia.org/wiki/Qzone

198 Raptr http://www.raptr.com/ "Raptr is a social networking website and instant messenger, targeted towards video game players. " http://en.wikipedia.org/wiki/Raptr

199 Ravelry http://www.ravelry.com/ "Ravelry is a free social networking website, beta‐ launched in May 2007. It functions as an organizational tool for a variety of fiber arts including knitting, crocheting, spinning, and weaving." http://en.wikipedia.org/wiki/Ravelry

200 Rediff MyPage http://mypage.rediff.com/ "Rediff MyPage helps you keep in touch with friends and favorite pages." http://www.addthis.com/services/detail/rediff

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201 Renren http://renren.com/ "The Renren Network (Chinese: 人人网; literally "everyone network"), formerly known as Xiaonei Network (Chinese: 校内网; literally "on‐campus network") is a Chinese social networking site that is very similar to Facebook" http://en.wikipedia.org/wiki/Renren

202 ResearchGate http://researchgate.net/ "ResearchGate is a free social networking site and collaboration tool aimed at scientific researchers from all disciplines of science. " http://en.wikipedia.org/wiki/ResearchGate

203 ReverbNation.com http://www.reverbnation. "ReverbNation.com is a web site, launched in 2006, com/ that focuses on the independent music industry. It aims to provide a central site for musicians, producers, and venues to collaborate and communicate." http://en.wikipedia.org/wiki/ReverbNation.com

204 Ryze http://www.ryze.com/ "Ryze.com is a free social networking website designed to link business professionals, particularly new entrepreneurs. " http://en.wikipedia.org/wiki/Ryze

205 Sapo http://www.sapo.pt "SAPO (Portuguese for toad), Servidor de Apontadores Portugueses, is a brand and subsidiary company of the Portugal Telecom Group. It is a Portuguese internet service provider that started as a search engine when founded in 1995." http://en.wikipedia.org/wiki/SAPO_(company) 206 ScienceStage http://sciencestage.com/ "ScienceStage is a global, science‐oriented multimedia portal that specializes in online video streaming, which is used to support communication between scientists, scholars, researchers in industry, and professionals. It is also used by academics and students as a virtual educational tool." http://en.wikipedia.org/wiki/ScienceStage 207 Scispace.net http://scispace.net/ "Scispace, originally known as Scispace.net is a non‐commercial, non‐profit and free‐to‐use social network service designed specifically for collaborating researchers." http://en.wikipedia.org/wiki/Scispace.net

208 Sekoman http://www.sekoman.lv/ "Sekoman.lv is a place where your friends can keep track of their activities every day, every hour." http://www.addthis.com/services/detail/sekoman

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209 Select2Gether http://www.select2gether. "Social Shopping ‐ Find, share & review clothing com/ fashions and styles online with Select2gether, the next generation of social network shopping ‐ collective shopping." http://www.addthis.com/services/detail/select2ge ther

210 ShareTheMusic http://www.sharethemusi "ShareTheMusic is an Internet platform for legal c.com/ and free music sharing, owned by Desh, ltd." http://en.wikipedia.org/wiki/ShareTheMusic

211 Shelfari http://www.shelfari.com/ "Shelfari is a social cataloging website for books. Shelfari users build virtual bookshelves of the titles they own or have read, and can rate, review, tag, and discuss their books. " http://en.wikipedia.org/wiki/Shelfari

212 Sina Weibo http://t.sina.com.cn/ "Sina Weibo" has been launched recently in China and HK, it is something like Twitter, but an advanced and informative version in China, more than hundred million users already." http://www.addthis.com/services/detail/sinaweibo

213 Skyrock http://skyrock.com/ "Skyrock.com is a social networking site offering its members a free web space where they can create a blog, add a profile, and exchange messages with other registered members. " http://en.wikipedia.org/wiki/Skyrock

214 Social_Life_(website) http://www.sociallife.com. "Sociallife is an on‐line social network service br/ similar to aSmallWorld, and LinkedIn. It is an exclusive (i.e. invitation‐only) network with roughly 770,000 members…" http://en.wikipedia.org/wiki/Social_Life_(website)

215 SocialVibe http://www.socialvibe.co "SocialVibe is a social networking website with over m/ 1,750,000 members founded by Joe Marchese, Brandon Mills and David Levy, that aims to reward publishers of social media content through mechanisms such as donations to their charity of choice. " http://en.wikipedia.org/wiki/SocialVibe

216 SodaHead http://www.sodahead.co "A place to ask questions, voice opinions and find m/ friends" http://www.addthis.com/services/detail/sodahead

217 Sonico http://www.sonico.com/ "Sonico is a free‐access social networking website oriented toward a Latin American audience." http://en.wikipedia.org/wiki/Sonico.com

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218 Sonico.com http://www.sonico.com/ "Sonico is a free‐access social networking website oriented toward a Latin American audience." http://en.wikipedia.org/wiki/Sonico.com

219 sportpost http://www.sportpost.co "Fans from all over the world are joining in, united m/ by the common language of sport. You decide how you watch, create and share your content. If you have a point of view Sportpost gives you the platform to make yourself heard." http://www.addthis.com/services/detail/sportpost

220 Spread.ly http://spreadly.com/ "Find cool new articles, products or people on the web and use the Yiid button to share what you have found with your friends." http://www.addthis.com/services/detail/yiid

221 Stickam http://www.stickam.com/ "Stickam is a website devoted to live‐streaming video, featuring both professional and user‐ generated content. The site launched in 2005. Stickam features user‐submitted pictures, audio, video, and most prominently, live streaming video chat. " http://en.wikipedia.org/wiki/Stickam

222 studiVZ http://www.studivz.net/ "studiVZ.net is a german social network that enables students to exchange information." http://www.addthis.com/services/detail/studivz

223 StumbleUpon http://www.stumbleupon. "StumbleUpon is a discovery engine (a form of web com/ search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer‐sourcing and social‐networking principles." http://en.wikipedia.org/wiki/StumbleUpon

224 Stylehive http://www.stylehive.com "Stylehive is a community of style leaders, bloggers / and shoppers, into fashion, beauty, design, home, technology and travel." http://www.addthis.com/services/detail/stylehive

225 Svejo http://svejo.net/ "Bulgarian social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories." http://www.addthis.com/services/detail/svejo

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226 Tagged http://www.tagged.com/ "Tagged is a social networking site based in San Francisco, California, United States, founded in 2004. The website suggests new people for members to meet based on shared interests. " http://en.wikipedia.org/wiki/Tagged

227 Talkbiznow http://www.talkbiznow.co "Talkbiznow is a comprehensive interactive m/ business networking site for business professionals and the business‐to‐business. By displaying how each member is connected to any other member, it visualises the small‐world phenomenon." http://en.wikipedia.org/wiki/Talkbiznow

228 Taltopia http://www.taltopia.com/ "Taltopia is an online artistic community which connects aspiring artists with fans and talent industry professionals." http://en.wikipedia.org/wiki/Taltopia

229 Taringa! http://www.taringa.net/ "Taringa! is a virtual community from Argentina created in 2004 ... In Taringa!, users can share all kinds of topics through posts. This site is a Web 2.0 website." http://en.wikipedia.org/wiki/Taringa!

230 TeachStreet http://www.teachstreet.c "TeachStreet, Inc. is a web site providing om/ information to students on local and online classes and teachers including pricing information, location, and teacher background and training. It also provides online business management tools for teachers and schools. The site is free to students and includes student reviews and teacher recommendations." http://en.wikipedia.org/wiki/TeachStreet

231 TermWiki http://www.termwiki.com "TermWiki.com (pronounced /ˈtərmˌwiː.ki/) is a / major social learning network that allows users to learn, discover, share and store personal terms and glossaries in 1200 domains 100+ languages."

232 TravBuddy.com http://www.travbuddy.co "Travbuddy.com is a social networking website m/ specializing in connecting travellers. " http://en.wikipedia.org/wiki/TravBuddy.com

233 Travellerspoint http://www.travellerspoin "Travellerspoint is a social networking site for t.com/ people who want to learn from or share experiences with other travellers. Members of the site participate through forums, blogs, photo galleries and a wiki travel guide." http://en.wikipedia.org/wiki/Travellerspoint

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234 tribe.net http://www.tribe.net/ "tribe.net (often shortened to "tribe") is a website that hosts an online community of friends, similar to other social networking sites. The site name is always spelled in all lower case." http://en.wikipedia.org/wiki/Tribe.net

235 Trombi.com http://www.trombi.com/ "Trombi.com is a social networking website created in 2000 by André Pitié who founded Trombi SARL. This website helps members find, connect and keep in touch with friends from kindergarten, primary school, high school, college in France. " http://en.wikipedia.org/wiki/Trombi.com

236 Tuenti http://www.tuenti.com/ab "Tuenti is a Spain‐based, invitation‐only private out/ social networking website that has been referred to as the "Spanish Facebook."... The site is targeted at the Spanish audience, and is currently accessible only to those who have been invited. Tuenti features many tools common to social‐ networking sites. It allows users to set up a profile, upload photos, link videos and connect with friends, recently a chat application has been added. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of "noisy" and obstructive advertising." http://en.wikipedia.org/wiki/Tuenti

237 Tuenti http://www.tuenti.com/ab "Tuenti is a Spain‐based, invitation‐only private out/ social networking website that has been referred to as the "Spanish Facebook."... The site is targeted at the Spanish audience, and is currently accessible only to those who have been invited.Tuenti features many tools common to social‐networking sites. It allows users to set up a profile, upload photos, link videos and connect with friends, recently a chat application has been added. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of "noisy" and obstructive advertising." http://en.wikipedia.org/wiki/Tuenti

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238 Tumblr http://www.tumblr.com/ "Tumblr, sometimes styled as tumblr., is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short‐form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use" http://en.wikipedia.org/wiki/Tumblr

239 Urlaubswerk http://www.urlaubswerk.d e/ 240 Vampirefreaks.com http://www.vampirefreaks "VampireFreaks.com is an online community for .com/ the Gothic–industrial subcultures. " http://en.wikipedia.org/wiki/Vampirefreaks.com

241 Viadeo http://www.viadeo.com/ "Viadeo is a Web 2.0 professional social network with over 35 million members worldwide in 2010, and a membership base that was growing by more than one million per month in 2009. Members include business owners, entrepreneurs and managers from a diverse range of enterprises." http://en.wikipedia.org/wiki/Viadeo

242 Viadeo http://www.viadeo.com/ "Viadeo is a Web 2.0 professional social network with over 35 million members worldwide in 2010, and a membership base that was growing by more than one million per month in 2009. Members include business owners, entrepreneurs and managers from a diverse range of enterprises." http://en.wikipedia.org/wiki/Viadeo

243 Virb http://www.virb.com/ "Virb is a social networking website launched on Friday, March 9, 2007 by Unborn Media, Inc., and acquired by Media Temple in June 2008. Users receive a personal profile page where they can post blogs, photographs and videos. Additionally, users may add others as friends and send them messages, and update their personal profiles to notify friends about themselves." http://en.wikipedia.org/wiki/Virb

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244 Virb http://www.virb.com/ "Virb is a social networking website launched on Friday, March 9, 2007 by Unborn Media, Inc., and acquired by Media Temple in June 2008. Users receive a personal profile page where they can post blogs, photographs and videos. Additionally, users may add others as friends and send them messages, and update their personal profiles to notify friends about themselves." http://en.wikipedia.org/wiki/Virb

245 Vkontakte http://www.vk.com/ "VKontakte (Russian: ВКонтакте, internationally branded VK[2]) is a Russian social network service popular in Russia, Ukraine, Belarus, and Kazakhstan. VK offers a striking similarity in design and functionality to its US rival Facebook, and as such has been described as a "Facebook clone."" http://en.wikipedia.org/wiki/Vkontakte

246 Vkontakte http://vkontakte.ru/ "VKontakte.ru is the most popular social network service in Russia, Ukraine, Belarus and Kazakhstan." http://www.addthis.com/services/detail/vk

247 vKruguDruzei http://vkrugudruzei.ru/ "vKrurguDruzei.ru is one of the oldest Russian‐ language social network service for classmates and friends, popular in Russia, Ukraine, Belarus, Kazakhstan and other countries. The website allows you to keep a friendship, to get to know new friends, learn more about the people that they meet, upload an unlimited number of photos, exchange audio and video content." http://www.addthis.com/services/detail/vkrugudr uzei

248 Vznet http://www.studentvz.net VZ Netzwerke Ltd. is a German based company for / webbased social networks. Currently there are http://www.schuelervz.ne three different networks: StudVZ ‐ for students, t/ SchülerVZ ‐ for pupils and MeinVZ ‐ for no special http://www.meinvz.net/ targed group.

249 Wakoopa http://social.wakoopa.com "Wakoopa is a social networking site that monitors / the software applications its members use." http://en.wikipedia.org/wiki/Wakoopa

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250 Wattpad http://www.wattpad.com/ "Often called “YouTube for ebooks”, Wattpad is an e‐book community where undiscovered and published writers can publish and share their works. Wattpad also is a reading application that can be accessed using a mobile phone or a computer" http://en.wikipedia.org/wiki/Wattpad

251 WAYN http://www.wayn.com/ "WAYN (an acronym for Where Are You Now?) is a social networking website with a goal to unite travellers from around the world." http://en.wikipedia.org/wiki/WAYN_(website)

252 WebBiographies http://www.webbiographi "WebBiographies is a social network service with es.com/ an emphasis on genealogy, biography and memoir writing, family trees, and online privacy." http://en.wikipedia.org/wiki/WebBiographies

253 WeeWorld http://www.weeworld.co "WeeWorld is an avatar‐based computer game, as m/ well as a virtual world for 13+ year‐olds. Users sign up for free accounts and design a WeeMee, which is an animated avatar that can be integrated onto WeeWorld partner sites and services like AOL, Microsoft and Skype, as well as all major social network and blogging sites. " http://en.wikipedia.org/wiki/WeeWorld

254 WeOurFamily http://www.weourfamily.c "WeOurFamily is a privacy‐oriented social om/ networking website launched on June 9, 2009. The website takes a different approach to social networking by requiring users to explicitly share content with other users, instead of implicitly assuming that content should be available to anyone by default" http://en.wikipedia.org/wiki/WeOurFamily

255 weRead http://weread.com/ "weRead, formerly iRead, is an online community of book enthusiasts. " http://en.wikipedia.org/wiki/WeRead

256 Wer‐kennt‐wen http://www.wer‐kennt‐ "Wer‐kennt‐wen (English: Who‐knows‐whom) is a wen.de/ popular German social networking site. It has been compared to Myspace by TechCrunch." http://en.wikipedia.org/wiki/Wer‐kennt‐wen

257 Windows Live Spaces http://spaces.live.com/ "Windows Live Spaces was Microsoft's blogging and social networking platform." http://en.wikipedia.org/wiki/Windows_Live_Space s

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258 WiserEarth http://www.wiserearth.or "WiserEarth.org is a user‐generated online g/ community space for the social and environmental movement, tracking the work of non‐profits around the world " http://en.wikipedia.org/wiki/WiserEarth 259 WriteAPrisoner.com http://www.writeaprisone "WriteAPrisoner.com is an online Florida, (USA), r.com/ based business whose stated goal is to reduce recidivism through a variety of methods that include 1) positive correspondence with pen‐pals on the outside, 2) educational opportunities, 3) job placement avenues, 4) comprehensive resource guides on a variety of related issues, and 5) scholarships for children impacted by crime." http://en.wikipedia.org/wiki/WriteAPrisoner.com

260 Xanga http://www.xanga.com/ "Xanga (pronounced /ˈzæŋə/) is a website that hosts weblogs, photoblogs, and social networking profiles. " http://en.wikipedia.org/wiki/Xanga

261 Xing http://www.xing.com/ "XING ... is a social software platform for enabling a small‐world network for professionals. The company claims that it is used by people from over 200 countries. ... By displaying how each member is connected to any other member, it visualizes the small‐world phenomenon. The platform offers personal profiles, groups, discussion forums, event coordination, and other common social community features. Basic membership is free. But many core functions, like searching for people with specific qualifications or messaging people to whom one is not already connected, can only be accessed by the premium members. Premium membership comes at a monthly fee of 5 €" http://en.wikipedia.org/wiki/XING

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262 XING http://www.xing.com/ "XING ... is a social software platform for enabling a small‐world network for professionals. The company claims that it is used by people from over 200 countries. ... By displaying how each member is connected to any other member, it visualizes the small‐world phenomenon. The platform offers personal profiles, groups, discussion forums, event coordination, and other common social community features. Basic membership is free. But many core functions, like searching for people with specific qualifications or messaging people to whom one is not already connected, can only be accessed by the premium members. Premium membership comes at a monthly fee of 5 €" http://en.wikipedia.org/wiki/XING

263 Xt3 http://www.xt3.com/ "Xt3.com is a Catholic social online network established for the 2008 World Youth Day in Sydney, Australia. " http://en.wikipedia.org/wiki/Xt3 264 Yammer http://www.yammer.com/ "Yammer is an enterprise social network service that was launched in September 2008. Unlike Twitter, which is used for broadcasting messages to the public, Yammer is used for private communication within organizations or between organizational members and pre‐designated groups, making it an example of enterprise social software. Yammer originally launched as an enterprise microblogging service and has evolved to become a fully‐fledged enterprise social network." http://en.wikipedia.org/wiki/Yammer

265 Yardbarker http://www.yardbarker.co "Yardbarker is a sports site where everyone's an m/ insider! Sports fans, bloggers, and professional athletes all hang out in the Yard to read and discuss sports articles, view the latest sports photos and videos, and debate and interact with each other." http://www.addthis.com/services/detail/yardbarke r

266 Yelp, Inc. http://www.yelp.com/ "Yelp, Inc. is a company that operates yelp.com, a social networking, user review, and local search web site. " http://en.wikipedia.org/wiki/Yelp,_Inc.

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267 Yuuby http://www.yuuby.com/ "Yuuby is a social network. You can meet friends, share photos, links, comments and more." http://www.addthis.com/services/detail/yuuby

268 ZingMe http://me.zing.vn/ "Zing Me is the largest social network in Vietnam. Zing Me is a product of VNG Corporation." http://www.addthis.com/services/detail/zingme

269 Zoo.gr http://www.zoo.gr/ "Zoo.gr is a social networking and online games website, which is placed among the top 10 most visited sites in Greece (among people who have the Alexa toolbar installed on their browser), and is the largest Greek social networking site." http://en.wikipedia.org/wiki/Zoo.gr

270 Zooppa http://zooppa.com/ "Zooppa is a global social network for creative talent that partners with companies to launch user‐ generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising competitions." http://en.wikipedia.org/wiki/Zooppa