Prof. Jay S. Grossman General, Cosmetic & Implant Dentistry
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La Conciencia De Marca En Redes Sociales: Impacto En La Comunicación Boca a Boca
Estudios Gerenciales ISSN: 0123-5923 Universidad Icesi La conciencia de marca en redes sociales: impacto en la comunicación boca a boca Rubalcava de León, Cristian-Alejandro; Sánchez-Tovar, Yesenia; Sánchez-Limón, Mónica-Lorena La conciencia de marca en redes sociales: impacto en la comunicación boca a boca Estudios Gerenciales, vol. 35, núm. 152, 2019 Universidad Icesi Disponible en: http://www.redalyc.org/articulo.oa?id=21262296009 DOI: 10.18046/j.estger.2019.152.3108 PDF generado a partir de XML-JATS4R por Redalyc Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto Artículo de investigación La conciencia de marca en redes sociales: impacto en la comunicación boca a boca Brand awareness in social networks: impact on the word of mouth Reconhecimento de marca nas redes sociais: impacto na comunicação boca a boca Cristian-Alejandro Rubalcava de León * [email protected] Universidad Autónoma de Tamaulipas, Mexico Yesenia Sánchez-Tovar ** Universidad Autónoma de Tamaulipas, Mexico Mónica-Lorena Sánchez-Limón *** Universidad Autónoma de Tamaulipas, Mexico Estudios Gerenciales, vol. 35, núm. 152, 2019 Resumen: El objetivo del presente artículo fue identificar los determinantes de la Universidad Icesi conciencia de marca y el impacto que esta tiene en la comunicación boca a boca. Recepción: 10 Agosto 2018 El estudio se realizó usando la técnica de ecuaciones estructurales y los datos fueron Aprobación: 16 Septiembre 2019 recolectados a partir de una encuesta que se aplicó a la muestra validada, conformada por DOI: 10.18046/j.estger.2019.152.3108 208 usuarios de redes sociales en México. Los resultados confirmaron un efecto positivo y significativo de la calidad de la información en la conciencia de marca y, a su vez, se CC BY demostró el efecto directo de la conciencia de marca en la comunicación boca a boca. -
The Notube Beancounter: Aggregating User Data for Television Programme Recommendation
The NoTube BeanCounter: Aggregating User Data for Television Programme Recommendation Chris van Aart1, Lora Aroyo1, Dan Brickley13, Vicky Buser2, Libby Miller2, Michele Minno3, Michele Mostarda3, Davide Palmisano3, Yves Raimond2, Guus Schreiber1, and Ronald Siebes1 1 VU University Amsterdam, the Netherlands 2 BBC - Future Media & Technology, London, UK 3 Asemantics Srl, Rome Italy Abstract. In this paper we present our current experience of aggregat- ing user data from various Social Web applications and outline several key challenges in this area. The work is based on a concrete use case: reusing activity streams to determine a viewer's interests and generating television programme recommendations from these interests. Three sys- tem components are used to realise this goal: (1) an intelligent remote control: iZapper for capturing viewer activities in a cross-context televi- sion environment; (2) a backend: BeanCounter for aggregation of viewer activities from the iZapper and from different social web applications; and (3) a recommendation engine: iTube for recommending relevant tele- vision programmes . The focus of the paper is the BeanCounter as the first step to apply Social Web data for viewer and context modelling on the Web. This is work in progress of the NoTube project4. 1 Introduction: Television Meets the Social Web Television watching has always been a social activity, but as channels and deliv- ery mechanisms multiply, the enablers of social watching - simultaneous broad- cast times for everyone and limited choice - are decreasing[7]. There is a trend towards watching television or using television-related services[1] such as Elec- tronic Programme Guides (EPGs) on PC, handheld or other networked device. -
Social Media and Customer Engagement in Tourism: Evidence from Facebook Corporate Pages of Leading Cruise Companies
Social Media and Customer Engagement in Tourism: Evidence from Facebook Corporate Pages of Leading Cruise Companies Giovanni Satta, Francesco Parola, Nicoletta Buratti, Luca Persico Department of Economics and Business Studies and CIELI, University of Genoa, Italy, email: [email protected] (Corresponding author), [email protected], [email protected], [email protected] Roberto Viviani email: [email protected] Department of Economics and Business Studies, University of Genoa, Italy Abstract In the last decade, an increasing number of scholars has challenged the role of Social Media Marketing (SMM) in tourism. Indeed, Social Media (SM) provide undoubted opportunities for fostering firms’ relationships with their customers, and online customer engagement (CE) has become a common objective when developing communication strategies. Although extant literature appear very rich and heterogeneous, only a limited number of scholars have explored which kind of contents, media and posting day would engage tourists on social media. Hence, a relevant literature gap still persists, as tourism companies would greatly benefit from understanding how posting strategies on major social media may foster online CE. The paper investigates the antecedents of online CE in the tourism industry by addressing the posting activities of cruise companies on their Facebook pages. For this purpose, we scrutinize the impact of post content, format and timing on online CE, modelled as liking, commenting and sharing. In particular, we test the proposed model grounding on an empirical investigation performed on 982 Facebook posts uploaded by MSC Crociere (446), Costa Crociere (331) and Royal Caribbean Cruises (205) in a period of 12 month. -
Federal Register/Vol. 85, No. 103/Thursday, May 28, 2020
32256 Federal Register / Vol. 85, No. 103 / Thursday, May 28, 2020 / Proposed Rules FEDERAL COMMUNICATIONS closes-headquarters-open-window-and- presentation of data or arguments COMMISSION changes-hand-delivery-policy. already reflected in the presenter’s 7. During the time the Commission’s written comments, memoranda, or other 47 CFR Part 1 building is closed to the general public filings in the proceeding, the presenter [MD Docket Nos. 19–105; MD Docket Nos. and until further notice, if more than may provide citations to such data or 20–105; FCC 20–64; FRS 16780] one docket or rulemaking number arguments in his or her prior comments, appears in the caption of a proceeding, memoranda, or other filings (specifying Assessment and Collection of paper filers need not submit two the relevant page and/or paragraph Regulatory Fees for Fiscal Year 2020. additional copies for each additional numbers where such data or arguments docket or rulemaking number; an can be found) in lieu of summarizing AGENCY: Federal Communications original and one copy are sufficient. them in the memorandum. Documents Commission. For detailed instructions for shown or given to Commission staff ACTION: Notice of proposed rulemaking. submitting comments and additional during ex parte meetings are deemed to be written ex parte presentations and SUMMARY: In this document, the Federal information on the rulemaking process, must be filed consistent with section Communications Commission see the SUPPLEMENTARY INFORMATION 1.1206(b) of the Commission’s rules. In (Commission) seeks comment on several section of this document. proceedings governed by section 1.49(f) proposals that will impact FY 2020 FOR FURTHER INFORMATION CONTACT: of the Commission’s rules or for which regulatory fees. -
Nexstar Media Group Stations(1)
Nexstar Media Group Stations(1) Full Full Full Market Power Primary Market Power Primary Market Power Primary Rank Market Stations Affiliation Rank Market Stations Affiliation Rank Market Stations Affiliation 2 Los Angeles, CA KTLA The CW 57 Mobile, AL WKRG CBS 111 Springfield, MA WWLP NBC 3 Chicago, IL WGN Independent WFNA The CW 112 Lansing, MI WLAJ ABC 4 Philadelphia, PA WPHL MNTV 59 Albany, NY WTEN ABC WLNS CBS 5 Dallas, TX KDAF The CW WXXA FOX 113 Sioux Falls, SD KELO CBS 6 San Francisco, CA KRON MNTV 60 Wilkes Barre, PA WBRE NBC KDLO CBS 7 DC/Hagerstown, WDVM(2) Independent WYOU CBS KPLO CBS MD WDCW The CW 61 Knoxville, TN WATE ABC 114 Tyler-Longview, TX KETK NBC 8 Houston, TX KIAH The CW 62 Little Rock, AR KARK NBC KFXK FOX 12 Tampa, FL WFLA NBC KARZ MNTV 115 Youngstown, OH WYTV ABC WTTA MNTV KLRT FOX WKBN CBS 13 Seattle, WA KCPQ(3) FOX KASN The CW 120 Peoria, IL WMBD CBS KZJO MNTV 63 Dayton, OH WDTN NBC WYZZ FOX 17 Denver, CO KDVR FOX WBDT The CW 123 Lafayette, LA KLFY CBS KWGN The CW 66 Honolulu, HI KHON FOX 125 Bakersfield, CA KGET NBC KFCT FOX KHAW FOX 129 La Crosse, WI WLAX FOX 19 Cleveland, OH WJW FOX KAII FOX WEUX FOX 20 Sacramento, CA KTXL FOX KGMD MNTV 130 Columbus, GA WRBL CBS 22 Portland, OR KOIN CBS KGMV MNTV 132 Amarillo, TX KAMR NBC KRCW The CW KHII MNTV KCIT FOX 23 St. Louis, MO KPLR The CW 67 Green Bay, WI WFRV CBS 138 Rockford, IL WQRF FOX KTVI FOX 68 Des Moines, IA WHO NBC WTVO ABC 25 Indianapolis, IN WTTV CBS 69 Roanoke, VA WFXR FOX 140 Monroe, AR KARD FOX WTTK CBS WWCW The CW WXIN FOX KTVE NBC 72 Wichita, KS -
Twitter – a Personal Perspective
Twitter – a personal perspective Catriona Fisher Customer Services Manager University of Glasgow Library Email: catriona.fisher@glasgow. ac.uk twitter: @catrionafisher I joined Twitter in March 2009, but like most people I spent the first few months wondering what on earth this strange new world was all about. As a devoted user of Multiply, then Bebo and later Facebook, I was no stranger to social net- working, but Twitter was quite obviously some- thing different. I quickly realised the following: • you need your tweets to be public • the best way to get followers is to follow other people • hashtags are a must if you want your voice to be heard amongst the millions of tweets. I started out tweeting solely about work and had intended to have two accounts, one for work and a personal account (as I do with Facebook), but I quickly realised that many professionals on Twit- ter were tweeting about their work lives and their personal lives from the same account. This takes a bit of getting used to, but is very much the norm on Twitter. I now tweet from my own account @catrionafisher and also on behalf of the University of Glasgow Library @uofglibrary, along with a group of staff from Library Services. We’ve found Twitter to be a really powerful way of reaching out to students and other library users and it is now one of our primary channels of communication when we need to share informa- tion quickly. For example, we are using it to keep students up to date with any disruption during the work to re-clad the library building. -
Linkedin Tax Administration Dialogue Via Social Media
LinkedIn Tax Administration Dialogue via Social Media 2018 FTA Technology Conference Kansas City, Missouri August 2018 Clickwww.revenue.pa.gov to add footer text > Inform AGENDA • Social Media and Tax Administration • Topics and Highlights • Results/Lessons Learned…So Far • Discussion and Questions Clickwww.revenue.pa.gov to add footer text > Inform DISCLAIMER The Executive Office of the Pennsylvania Department of Revenue has been supportive and in many cases engaged in my activities in the LinkedIn community. However, the ideas and opinions expressed by me there are my own and not necessarily those of my employer. Clickwww.revenue.pa.gov to add footer text > Inform DIRECTION I am intentional about providing information and expressing my opinions on LinkedIn while accepting and encouraging the contributions of ideas and opinions of other tax administration professionals. This is the SaLT social media community I want, that I believe we need. To those of you who engage on LinkedIn regarding best practices for tax administration and collection, a very special thanks for this ongoing dialogue. For those of you who have not, please take this as my personal invitation to join us there. Clickwww.revenue.pa.gov to add footer text > Inform Social Media And Tax Administration Clickwww.revenue.pa.gov to add footer text > Inform SOCIAL MEDIA – TAX ADMINISTRATION • Why LinkedIn? Why now? • Customer/stakeholder segmentation • Characteristics of (my) SaLT online community • Branding • Benefits from the conversation Clickwww.revenue.pa.gov to add footer text > Inform SOCIAL MEDIA – TAX ADMINISTRATION Why LinkedIn? Why now? • A PRESENCE: we need to be on LinkedIn. • CONNECT. We are disconnected. -
CNN Communications Press Contacts Press
CNN Communications Press Contacts Allison Gollust, EVP, & Chief Marketing Officer, CNN Worldwide [email protected] ___________________________________ CNN/U.S. Communications Barbara Levin, Vice President ([email protected]; @ blevinCNN) CNN Digital Worldwide, Great Big Story & Beme News Communications Matt Dornic, Vice President ([email protected], @mdornic) HLN Communications Alison Rudnick, Vice President ([email protected], @arudnickHLN) ___________________________________ Press Representatives (alphabetical order): Heather Brown, Senior Press Manager ([email protected], @hlaurenbrown) CNN Original Series: The History of Comedy, United Shades of America with W. Kamau Bell, This is Life with Lisa Ling, The Nineties, Declassified: Untold Stories of American Spies, Finding Jesus, The Radical Story of Patty Hearst Blair Cofield, Publicist ([email protected], @ blaircofield) CNN Newsroom with Fredricka Whitfield New Day Weekend with Christi Paul and Victor Blackwell Smerconish CNN Newsroom Weekend with Ana Cabrera CNN Atlanta, Miami and Dallas Bureaus and correspondents Breaking News Lauren Cone, Senior Press Manager ([email protected], @lconeCNN) CNN International programming and anchors CNNI correspondents CNN Newsroom with Isha Sesay and John Vause Richard Quest Jennifer Dargan, Director ([email protected]) CNN Films and CNN Films Presents Fareed Zakaria GPS Pam Gomez, Manager ([email protected], @pamelamgomez) Erin Burnett Outfront CNN Newsroom with Brooke Baldwin Poppy -
How to Update Your Personal Profile on the Centre's Website?
How to update your personal profile on the Centre’s website? www.coralcoe.org.au WordPress software is used to update the Centre website. Before you proceed it’s easier to write up a draft in your favourite word processor (e.g. Microsoft Word) using the templates provided p7 and 8, with the selected headings. If you are a researcher, have a look at existing profiles in http://www.coralcoe.org.au/person_type/researchers for inspiration. If you are a student, have a look at existing profiles in http://www.coralcoe.org.au/person_type/students for inspiration. 1 STEP 1: Find your profile page Choose one of the two options below Option 1 1. Open up the ARC's new website: www.coralcoe.org.au 2. Find your existing profile in www.coralcoe.org.au/person_type/researchers and click on ‘VIEW PROFILE’. If your profile is not already on the website, please contact the communications manager ([email protected]) to create one. 3. Click ‘MEMBER LOGIN’ on the top right corner of the window 4. Log in using previous login details and password. - You don’t have a login and password? Please contact the communications manager ([email protected]). - Lost your password? Click ‘LOST YOUR PASSWORD?’ and follow the prompt. 5. Click on ‘Edit Person’ on the top menu. You can now edit your profile. 2 Option 2 1. Open up the ARC's new website: www.coralcoe.org.au 2. Click ‘MEMBER LOGIN’ on the top right corner of the window 3. Log in using previous login details and password. -
Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the -
Social Networking for the SMB: an Offer You Can’T Refuse?
now. Issue 8 Technology Spotlight Social networking For The SMB: An Offer You Can’t Refuse? With the unheralded arrival of the Facebook posse and Twitter mob into the back-alleys of traditional business marketing territory, Small- and Medium-Businesses (SMBs) can no longer ignore the lure of new business opportunities – or the accompanying challenges lurking within the shadows of the social networking underworld. PLAYING THE TECH ROULETTE Here we are in 2010. We are no longer in the slumps, with various components of the economy on the upward trajectory to help alleviate our wounds suffered during the recent downturn. Over the past quarters, SMBs have been held ransom by the same cost-cutting chains which threatened to rupture them further under the simultaneous strains of escalating competition. However, with economic rejuvenation now on the cards, “cautious optimism” is the secret code being whispered around along with a new willingness to spend, as excited SMB owners have their fingers ready on the trigger lest that opportune moment they’ve all been waiting for – finally arrives. However, all hell is not about to break loose, as the SMB owners have been biting on the recession bullet long enough to know the importance of maintaining a vigilant eye over their shoulders. As history has shown, the technology roulette is certainly not for the faint-hearted, as we have witnessed the quick demise of many a “next big things” as they failed to perform up to first impressions, before being relegated down the ranks to nothing but another famous four-letter word –“hype”. -
Regulation OTT Regulation
OTT Regulation OTT Regulation MINISTRY OF SCIENCE, TECHNOLOGY, INNOVATIONS AND COMMUNICATIONS EUROPEAN UNION DELEGATION TO BRAZIL (MCTIC) Head of the European Union Delegation Minister João Gomes Cravinho Gilberto Kassab Minister Counsellor - Head of Development and Cooperation Section Secretary of Computing Policies Thierry Dudermel Maximiliano Salvadori Martinhão Cooperation Attaché – EU-Brazil Sector Dialogues Support Facility Coordinator Director of Policies and Sectorial Programs for Information and Communication Asier Santillan Luzuriaga Technologies Miriam Wimmer Implementing consortium CESO Development Consultants/FIIAPP/INA/CEPS Secretary of Telecommunications André Borges CONTACTS Director of Telecommunications Services and Universalization MINISTRY OF SCIENCE, TECHNOLOGY, INNOVATIONS AND COMMUNICATIONS Laerte Davi Cleto (MCTIC) Author Secretariat of Computing Policies Senior External Expert + 55 61 2033.7951 / 8403 Vincent Bonneau [email protected] Secretariat of Telecommunications MINISTRY OF PLANNING, DEVELOPMENT AND MANAGEMENT + 55 61 2027.6582 / 6642 [email protected] Ministry Dyogo Oliveira PROJECT COORDINATION UNIT EU-BRAZIL SECTOR DIALOGUES SUPPORT FACILITY Secretary of Management Gleisson Cardoso Rubin Secretariat of Public Management Ministry of Planning, Development and Management Project National Director Telephone: + 55 61 2020.4645/4168/4785 Marcelo Mendes Barbosa [email protected] www.sectordialogues.org 2 3 OTT Regulation OTT © European Union, 2016 Regulation Responsibility