Cleveland SMA Oct 2014.Pptx

About Me

! Dual Bachelor of Science, RIT [email protected] ! Returned Peace Corps Volunteer (Nica ’94) (888) 804-7950 x200 ! Recruiting since 1996: ! Full desk, contingency, million dollar biller ! Corporate sourcing leader (Cisco, Coke, Google, Microsoft) ! Advise over 300 organizations on sourcing and recruitment optimization

! Adjunct Faculty, Fox School of Business, Temple ! Teach 1st ever academic capstone course on recruitment ! Textbook author: The Talent Sourcing & Recruiting Handbook ! Raised in Colombia, South America, ESL (si, soy bilingue !) ! Founder of JobMachine.net (now 4SCT LLC)

Your Wake Up Call

! Pay and spray no longer works ! Everyone scrapes the same places ! Direct sourcing is the top source of quality hires second only to referrals ! It is time to act: ! Automation ! Economies of scale ! Developing the skills of your team Recruiting Exchanges

Applicant Contact Tracking Management (ATS) (CRM)

ERP, HRIS/ HRMS

Talent Job Management Distribution

Resume Capture

Leads Databases

Social Search Search Software

Social Aps

Social Email Networks Marketing

Mobile and SMS OK OK

Poor Good Poor Good

Recruiting Sourcing • Candidates arrive after jobs posted • Know where the good talent is • Filtering, reviewing, selecting, • Post and search simultaneously screening, rejecting… slow! • Proactively search for them • Nimble employers get the best • Search with the right keywords • Compromises on requirements • Outreach before they go elsewhere 1st ~150 BC ~600’s ~1400’s ~1700’s Recruiter Smoke Signals Town Crier Help Wanted Classified Ads

1960 1930 1870 1830 Fax Telex Telephone Telegraph

1972 1993 1999 2004 Modern E-mail Internet SMS Social Media Recruiter Where is Social Recruiting?

! Personal Networking (Facebook, Vkontakte, Bebo) ! Business Networking (Viadeo, Xing) ! Content Networking ! Video (Youtube, Vimeo, Dailymotion) ! Images (Flickr, Instagram, Pinterest) ! Audio (BlogTalkRadio, Myspace) ! Blogs & Microblogs (Wordpress, Typepad, Blogger, Twitter) ! Events (Lanyrd, Plancast, Eventbrite) ! White Label (Ning, SelectMinds, AffinityCircles, TalentCircles) ! Collaborative Projects and Wiki’s ! Mobile (Foursquare, Yelp) ! Influence (Klout, Peerindex, Kred) ! Chat (Skype, GoogleTalk, Facebook Chat, AIM, Live)

A massive and widely overlooked source 83% of employers have no strategy for recruiting from blogs Blogosphere By The Numbers

! 12,000 new blogs created each day (a new one every 7.4 seconds) ! 900,000 posts per day plus 400,000 comments ! 77% of active Internet users read blogs (40% female) ! 59% of bloggers have been blogging for over 2 years ! 55% of the blogosphere drinks more than 2 cups of coffee per day

! It is just too crowded! ! Only well crafted messages with savvy language stand out ! Job postings work in social media only when they get likes, re-tweets and comments ! To be compelling postings must be customized for each platform (Facebook, Twitter, LinkedIn, Pinterest) ! Repurpose content to be responsive and mobilefriendly

Connections shrinking Networks concentrating

Then Now Fundamental Elements

! KISS: Simplicity is the mother of communication ! WIFM: What? Why? So what? ! Timing: Say it when they are listening (Hootsuite.com) ! Channels: Go where they are ! Story: People care about people ! Push: You get what you ask for. Now what? ! Teamwork: No way you can do this solo ! Keywords: Headlines work ! Easy: Make it easy to share (Addthis.com)

Unique Abstruse Significant Action verbs What’s not on the req.?

! Abstruse, rare, technical, obscure terms ! Words and phrases only your candidates use ! Synonyms to jargon in the requisition ! Related technologies, niches, product categories ! Significant terms indicating directly to the job ! Job title variations, particularly from competitors ! Action phrases about doing the job “I ______for ___” ! What does hiring team have on THEIR resumes? ! Names of competitor and similar companies ! Relevant organizations, associations, standards, consortiums ! Schools, degrees, licenses, certifications ! Look in profiles of previously successful placements

© 1998-2013 Shally Steckerl Natural phrases work on ANY database Informal speech carries over online ! Fill-in-the-blank search ! Status updates and blog posts ! Words that always appear together ! People writing about themselves ! Others writing about them ! Conferences and other ad-hoc "groups" Five Best LinkedIn Searches

1. Find groups 2. Search by company 3. Search by titles 4. Search for Alumni 5. Explore their network 1. Recommendations 2. Endorsements 3. Also Viewed 4. Similar

! When you get a First Name only: ! Search Bing.com for title and location

! Or… ! Status updates? ! Any recommendations? ! Also Viewed

! Right below their name is… ! Their title ! Their employer ! Their City and State ! So you could… ! Google “Company, City, State” for work numbers ! Google “Firstname Lastname @company.com” ! Use pipl.com or others to get contact info

! Use the site: command to find profiles: ! site:linkedin.com "Search for people you know” ! site:www.linkedin.com gets USA results only ! Add job titles, company names, university names, location, or “Group Name” in quotations ! Be certain you used country or metro area as labeled inside LinkedIn, ! e.g.: “greater new york city area” ! Find people by current job titles ! Add “Current * Radiology” ! Also try “Radiology * Past”

© 1996-2014 Shally 25 Steckerl. All rights reserved. ! Stop wasting time searching for candidates ! Don’t click on results until your search yields at least 50% useful results at a glance ! Spend a couple of minutes making adjustments until you are happy with search results ! Aim for no more than 250 results per search ! It is impossible to filter out every irrelevant result

! In Google the * is a wildcard meaning "any word" ! Using * inside a phrase finds three+ word phrases ! For example "SAP * Consultant" finds ! SAP FICO Consultant, SAP ABAP Consultant, SAP PM Consultant, etc. ! Works with two or more "fill in the blanks" together ! "SAP * * consultant" ! Note the space between each * ! Can work without "quotation marks" but better with

! Import ! from email, calendar Do you use the ! Yahoo & iOS contact birthday field as an anniversary of ! CSV files when you connected? ! Evernote ! Synch email - see contact history ! De-dupe contacts ! Use Tags, Notes and Reminders ! Get Connectifier

Branding Engagement Traffic Building Sourcing • Digg • Facebook • YouTube • Blogs • Reddit • Twitter • Facebook • LinkedIn • StumbleUpon • YouTube • Twitter • Facebook • Flickr • Tumblr • Digg • Twitter • Tumblr • Blogs • Tumblr

! No fluff! Stay relevant, interesting, funny, or controversial ! Include links no more than 75% of the time

! Post about articles, events, photos, questions, opinions ! Be concise and clear ! Photos must tell their own story ! Interact ! ask questions ! post replies ! request comments ! mention others ! give and ask opinions

Using site: search

! Search within ! Online resume locations (site:linkedin.com) ! Social media sites (site:facebook.com) ! University, conference, association or organization sites ! Events, Conferences, Groups, Associations ! site:raps.org director pfizer ! site:mvpa.com geffen ! Include or Exclude Top Level Domains such ask ! -site:.mil, -site:.gov ! site:sg.linkedin.com

31 Natural Language

! Looking for less formal conversational speech ! Examples: ! People writing about themselves ! Others writing about them ! Signatures and slogans ! Natural phrases, words that appear together ! Status updates and blog posts ! Conferences and other ad-hoc "groups" ! Fill-in-the-blank search ! Alternative content

“Oh the things people say! (online)” Facebook Hacks

! Employer Name Hack ! https://www.facebook.com/search/str/____/pages-named/ employer/pages/intersect/employees/present/intersect/ ! Job Title Hack ! Interests ! https://www.facebook.com/search/interest/pages ! Work Positions ! https://www.facebook.com/search/117968858296276/pages ! Example: Manufacturing is 124777264235548 ! https://www.facebook.com/search/124777264235548/job/employees/ present

© 1998-2013 Shally Steckerl Facebook Graph Search ! Search box atop any Facebook page ! Places near… ! Posts about… ! Photo history… ! Groups about… ! /degree ! /graduated/ ! /class/YYYY ! /students, /students/past, /students/present ! /major/students/ever-past ! /residents/present, /residents/ever-past, /home-residents ! /employees/present, /employees/ever-past ! /job/employees/present ! /members Group Members ! /likers Examples

! Engineers who work at ____ and live in ___ ! Accountants who live near Boston ! Filter by author, keywords, location, comments ! Click See More for more filtering options ! Remove a filter by clicking the X on the right

! Tweepz.com from Exalead offers robust Twitter people search by searching just biographical data ! Combine keyword (CPA) with location (Atlanta) ! Example: bio:CPA loc:atlanta ! Refine results by follower count, date, etc. ! Search types: ! keyword stemming (e.g., analy* finds analyze, analysis, analytics, etc.) ! proximity searches (NEAR) within x words. Example: (java NEAR/8 (program* OR cod*)) loc:(new york) Advanced Search.Twitter.com ! Geographic search - combine keywords with location ! Ex: e.g. sql near:Boston within:25mi ! Or specify distance radius in kilometers sql near:Amsterdam within:50km ! People talking about a conference (attendees? panelists?) ! Natural language "I work for" followed by name of company ! Try "at COMPANY" to find employees ! Example: "at Deloitte" OR "at BDO" ! Hashtags.org find posts related to a theme ! Twitter "Trends" and similar users ! Twitter Lists (like Facebook and LinkedIn Groups)

Conferences

! Find tweets mentioning a conference #hashtag ! Search twubs.com, tweetchat.com, and tweepz.com ! Search for people attending(ed) the event ! Search http://snapbird.org/ for old tweets ! Conferences and meetings getting more social! ! Plancast searches Twitter, Facebook, Eventbrite, Meetup ! Lanyrd conference attendees (Ex: Austin Drupal Bash) ! Find conferences on ConferenceHound.com (has a nice index of speakers and people) Find Their Footprint – Social Interests

! Peekyou.com ! Search by Interests and use company names ! SocialMention.com ! Look for "I’m an" or "I am a" comments ! http://www.socialmention.com/search?q=lean +manufacturing&t=microblogs&btnG=Search&filter_source= facebook ! Yatedo.com ! Location, current and past company, industry, school, degree, job status, position title, etc. ! Try Social-Searcher.com Facebook Pages and LinkedIn Groups

! Why create your OWN? ! People are more likely to accept a group invite ! You can message even if they are not connected ! Group content can drive viral marketing ! Team project! Share the workload ! If someone leaves, they can’t take the network with them ! Gain your audience's trust and attention by offering valuable insights or information they don't get elsewhere

Simple Social Workflow

1. Discover: Scoopt.it, Trap.it, Paper.li, Trendspottr.com 2. Internal team shares content via Postbeyond.com 3. You Storify the best of those to your blog once a week 4. Share the best stuff with your VIPs first: 1. Invite them to comment and distribute (forward, retweet, etc.) 2. Ask them to cross-post noteworthy items 3. Send them external threads that hit your sweet spot and ask them to comment on them with a link back to your pages 5. Distribute noteworthy content externally with Hootsuite 6. Share your finds on: Diigo, Digg, Del.icio.us, Bundlr 7. Pin stuff to Pinterest and Tumble it Tumblr 8. Record it all automatically with Rebelmouse.com (so you can repurpose and reuse !)

! Contribute you own voice, context or opinion ! Summarize but never “copy & paste” ! Attribute, give credit, or backlink ! Comply with remove requests

Sharing good from your network boosts their ego and elicits reciprocity because they see you paying attention to them and not just self-promoting

1. Natural language search is free and works anywhere 2. Dedicate specialized recruiters to conduct direct sourcing 3. Fix ineffective use of job boards 4. Proactively source referrals 5. Find pipelines already build, no need to build them yourself 6. Leverage fast, inexpensive cloud based solutions 7. Reduce waste through narrower job posting distribution 8. Use other social networks besides LinkedIn 9. Start using mobile for outreach – Text/SMS 10. Promote innovation in finding new uses for what you have *(and reward those who adopt and evangelize the new uses)

4 4 Connect!

@sourcinginst

CyberSleuths

SourcingInst

Sourcing Institute Sustainable Talent AdvantageTM

+1 (888) 804-7950 The power to find exceptional people. TheSourcingInstitute.com 265 Mitchell Rd. #745 Norcross, GA 30071

“… a wonderful book that demystifies the recruitment process and breaks it down into an easy to understand combination of specific steps and strategies. […] A "must have" for anyone responsible for recruiting in their organization.”

Steve Miranda, former CHRO at SHRM now Managing Director Cornell University Center for Advanced Human Resource Studies

ISBN-13: 978-1928734796