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Letter from Germany

Autor(en): Kraus-Nover, Emily

Objekttyp: Article

Zeitschrift: Swiss [English edition]

Band (Jahr): - (1953)

Heft 4

PDF erstellt am: 07.10.2021

Persistenter Link: http://doi.org/10.5169/seals-799262

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http://www.e-periodica.ch LETTER FROM GERMANY

HANS FREDEKING K. G., BERLIN Peau de soie rayonne von / de Heer & Cie S.A., Thalwil.

Photo G. Dittmer.

67 HANS W. CLAUSSEN, BERLIN

Kleid aus reinseidenem mit Stola aus Strohjersey von Rohe en organza pure soie avec étole en de paille de Rudolf Brauchbar & de Zurich.

Photo Rolf W. Nehrdich.

Whereas in Paris, behind the closely guarded doors purchases actually made, for there is always a big difference of the great couturiers, the new creations for the spring between the desire and the deed. are still being conceived, in Germany retailers have long This autumn the German public was able to see the since made all their arrangements. This year, the ready- creations of its wholesale houses displayed together for to-wear manufacturers presented their spring/summer the first time at a collective presentation. The collections as early as November. initiative for this showing, which took place in the Kurhaus The particularly mild autumn reduced the sales for at Wiesbaden, came from the German section of the the winter to a minimum, although in a census of public International Secretariat. Considerable resistance opinion taken in the northern industrial region of Rhine and difficulties had to be overcome before it was possible Westphalia, half of the women interviewed had said they to bring the participants together for a common purpose really needed winter clothes and a third that they intended which gave the general public the possibility of seeing to complete their winter wardrobes. Nevertheless a for itself for the first time the achievements of the census of this kind only gives a slight indication of the German wholesale houses.

68 TONI SCHIESSER, FRANKFURT a. M. Schattierter Organza von / Organza ombré de Reiser & Co. Zurich.

As might have been predicted, , and jersey are the favourites for day wear. For the evening, in keeping with the present tendency to ignore the différences between the seasons, one sees made in Switzerland, shadowed, embroidered or intertwined with gold threads. These dresses give ballrooms an air of starry summer nights. Switzerland has also exported to Germany in wonderful colours which give the effect of old , in bronze, lime, honey, and cognac interwoven with black, braided , organza , with a mat finish in turtle-dove grey, oyster shell alpaca, mohair and givrine. Formerly a discreet but indispensable complement to any suit, the has long occupied a position in the limelight of fashion. For sporting models, , and piqué prevail, without undue severity, but in countless variations and with many charming ideas ; of nylon, organdie, and embroideries of St. Gall are particularly suitable for afternoon models whereas the sumptuous fabrics such as , , organza, duchess satin and rich embroideries With regard to line, it may be said that the Empire are reserved for the evening. line, the beltless dress and the short skirt are found much The skirt with straps is gaining in popularity owing more often in the ready-to-wear collections than in the to the success of the blouse. This season it was a first- fashion houses. Customers who have their clothes made class sales success. The fabrics are varied—, to measure are generally far from possessing the figures , —and the shapes many. It is above of mannequins and tend rather to follow the individual all the younger generation, less favoured in Germany than advice of their dressmakers than the novelties of fashion. in the United States and Switzerland by models for

EHRICH GRAHL A.G., BERLIN Tweed Beirobe Zellwolle von Tweed Belrobe fibranne de Heer & de S. A., Thalwil.

Photo Lotte Söhring.

TONI SCHIESSER, FRANKFURT a. M. Schwarzer Organza mit Petit-Point-Stickerei von Organza noir avec broderie petit-point de Forster Willi & Cie, St-Gall.

Photo Eric. HANS W. CLAUSSEN, BERLIN Duchesse reine Seide von Duchesse pure soie de Ileer & Cie S. A., Thalwil.

Photo B. Kürten.

teen-agers, that benefits by the possibilities of the in plain fabrics or with original stripes, worn over narrow transformation outfit. skirts. Poplin owes its success mainly to girls and young The Swiss ready-to-wear models that are found today women. This fabric, which is as easy to look after as it at good shops in big towns all over Germany appeal is elegant, corresponds ideally to the needs of the young mostly to the young slim women who prefer the sporting with regard to practical smartness. line. Their excellent cut and the superior quality of the In trade circles it is thought that the popularity of fabrics give these models a particular style of their own two- and three-piece outfits will last and even increase. and make them hard wearing too, a characteristic of The demand for jackets is also increasing. Thus, in supreme importance in an age when women go out to the spring, alongside the severe tailormades we shall see work. numerous loose jackets, growing narrower at the hips, Emily Kraus-Nover

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