consumers’ perceptions & acceptance of material and design choices. by Siv Lindberg & Maria Rådsten Ekman report developed by: Title: consumers’ perceptions & acceptance of material A Mistra Future Fashion Report and design choices. The user perspective. Mistra Future Fashion is a cross-disciplinary research Author: Siv Lindberg & Maria Rådsten Ekman program, initiated and primarily funded by Mistra. It Mistra Future Fashion deliverable: D3.1.3 holds a total budget of SEK 110 millions and stretches Edition: Only available as PDF for individual printing over 8 years, from 2011 to 2019. It is hosted by RISE in ISBN: 978-91-89049-57-4 collaboration with 15 research partners and involves more than 50 industry partners. Mistra Future Fashion report number: 2019:23 www.mistrafuturefashion.com © RISE AB Lindholmspiren 7 A, 417 56 Göteborg www.ri.se Images: Siv Lindberg Layout: Malin Viola Wennberg For additional questions about the research, please contact corresponding author: Siv Lindberg Researcher, RISE AB
[email protected] © RISE AB Lindholmspiren 7 A, 417 56 Göteborg www.ri.se summary The present paper investigates consumers’, perceptions of renewable and disposable nonwoven textilelike material, produced from pulp and PLA on a paper machine for the MISTRA Future Fashion Program (MFF samples). The main purpose was to see if such a material can accepted by consumers as a clothing material. Twenty-one female consumers participated in the study which consisted of tactile exploration, a semi-structured interview on materials and a web-based survey on their knowledge and behavior about fashion consumption as well as their personality traits with respect to being Style or Fashion oriented as described by Gwozdz, Gupta and Gentry (2015).