Hamburg News

08/2010

Hooked on science Pizza for the world Green shipping Active representatives In the Port of Hamburg, various The fine food grown or manu- In September, shipbuilding and HamburgAmbassadors fulfill scientific research programmes factured in the Hamburg shipping will turn green, with their tasks with high personal secure the port‘s locational Metropolitan Area is much loved SMM 2010 and gmec taking place involvement, Ursula Schulz and fitness and future. (p. 2) throughout the world. (p. 2) in Hamburg. (p. 3) Bodo Liesenfeld show. (p. 4)

Newsflash Corporate headquarters attracted to HafenCity City marketing under Already more than 200 corporate headquarters present one roof: The key players in Hamburg‘s successful With internationally acclaimed brand marketing, i. e. HWF HafenCity, Hamburg boasts a Hamburg Business Deve- location with a unique attrac- lopment Corporation, Ham- tiveness to companies. More burg Tourism Board GmbH than 200 enterprises have set (HHT), and Hamburg Mar- up their business there. keting GmbH (HMG) will As early as 2003, SAP has re- join forces. They will be cognized the advantages of bundled under the umbrel- HafenCity, and became the first la of HMG as a parent hol- tenant. In 2005, China Shipping ding company responsible moved to Sandtorkai. In 2006, for marketing Hamburg on logistics giant Kühne + Nagel a national and international level. The long-time head transferred headquarters to Ha- of Hamburg‘s Tourism fenCity, followed by Unilever Board, Dietrich von Albe- in summer 2010, and Germa- dyll, has been designated nischer Lloyd in spring 2010. as new chairman and CEO Other companies are ready and recently modernised for- cent). Perfect training condi- of HMG. Thorsten Kausch to follow. In 2012, Hamburg‘s mer premises of the Harburg tions for musicians, incorpo- is designated vice chair- first five-star Westin will open rubber comb company. And rating sound-proof rooms in man. The proposal is to be at Elbphilharmonie. And also in 2011, the entire SPIEGEL the private flats are being pro- confirmed by HMG‘s Su- Greenpeace will leave Altona group will move to Ericusspit- vided by HafenCity‘s newest pervisory Board in 2011. for HafenCity‘s Elbtorquartier. ze into its new landmark head- project: Bürgerhaus AG‘s Mu- All public companies, clu- The special flair of HafenCi- quarters. Today, media com- sic House. Meeting the highest sters, and project organisa- ty is particularly attractive to panies at HafenCity already environmental standards, the tions vital for the national and international promoti- the creative industry. While account for 17 per cent of all music house was designed on of Hamburg, will in fu- the German television broad- companies present, followed by Hamburg‘s 360grad+ archi- ture be integrated into the caster ZDF moved into an in- by logistics (also 17 per cent), tekten, who won the architec- Hamburg Marketing on the novative office block at -Ober trade (9 per cent), providers of tural context with their modern base of target and perfor- baum bridge, the Funk & TV financial services (6 per cent), and yet very typically northern mance agreements. Akademie Hamburg GmbH IT services providers, and con- brick building (picture). www.marketing.hamburg.de chose the heritage protected sultancy providers (both 5 per www.hafencity.com

HWF jubilee: 25 years of successful support for Hamburg‘s economy 51,434 new jobs created – 179,569 jobs secured – 8,624 million euro of investments triggered off In Hamburg‘s economy, HWF enterprises wanting to relo- um-sized companies like Mau- the creative industries, and cli- Hamburg Business Develop- cate to Hamburg. Their list of rer Electronics AG. While initial- mate protection and renewable ment Corporation plays a clients not only includes Asian ly the key interest of promotion energies as latest additions. key role. Since July 1985, its shipping lines such as China was the new MITT (media, IT, HWF‘s currently supports pro- highly qualified economic ex- Shipping, Cosco, and Ever- telecommunications) industry, jects by Rolls Royce, General perts have offered professio- green, or Japan‘s global players the focus soon broadened by Electric and the wind energy nal consultancy free of char- like Olympus, Panasonic, and incorporating aviation and logi- companies Nordex und Vestas. ge to local companies and Sharp, but also small and medi- stics, followed by life sciences, www.hwf-hamburg.de Hamburg News 08/2010 Page 2

Shortcuts Green energies: new impulses for Hamburg‘s old economy

Hanse Office: 25 years Green energy is good busi- Nordbank. The state credit 2007, the “UmweltPatenschaft They were pioneers: As the ness. This is not only true for bank of Bank of Hamburg and Hamburg“ programme was ex- first of Germany‘s states, the the growth sector of renewable Schleswig-Holstein plans to tended until 2013. Meanwhile, Free and Hanseatic City of energies, but also for traditio- expand its loan portfolio until some 2,700 companies have Hamburg opened a regional nal companies. The Hamburg 2015 from currently 3.5 billion benefited from this unique office in Brussels to represent specialist of adhesive tapes, to six billion euros. environmental partnership, in- its interests in Europe. Two tesa SA, thus recently exten- Investments into environmen- vested in clean technologies, years later, with Schleswig- ded its product portfolio with tal protection not only reduce established environmental Holstein as new partner, the dual representation of two solutions for the wind energy CO2 emissions, but also lower management systems or im- states under the joint roof industry. Two heavyweights operating expenses. As ear- proved the energy efficiency of Hanse-Office was another providing financial solutions ly as 2003, the Free and Han- of their production processes. novelty. Its successful work of to the green sector are also seatic City of Hamburg thus Further 624 companies have the past 25 years will be com- at home in Hamburg: Com- entered an alliance with the become partners of the city memorated on 16 September merzbank, that funds solar city‘s leading business organi- environmental programme. in a ceremony at Brussels. plants and wind turbines from sations to promote a sustaina- www.commerzbank.de www.hanse-office.de its Hanseatic office, and HSH ble economic development. In www.hamburg.de, www.tesa.de

Vestas invests Vestas invested 1.5 million euro into the extension of its Research and science to stimulate future growth in the port Hamburg sales office. The Fraunhofer Center and Hamburg Port Authority to optimise port processes Danish manufacturer of wind The Port of Hamburg has rise and status as Hamburg‘s construction of quays, which turbines significantly expan- ded its facility at the Zeughaus launched a research cam- first Fraunhofer Institute, sea have to withstand the forces business park in Eppendorf by paign. The goal: an innovative port planning, fleet manage- caused by the ever-increasing 1,600 sqm to 4,500 sqm. In the development of processes and ment, and maritime forecast vessels. In co-operation with past 30 years, the company in- structures. are the main areas of research. TuTech Innovation GmbH and stalled more than 40,000 wind How the flow of goods could During the initial period, the HafenCity University, the be- energy units. This year, it gene- be directed faster and more centre is equipped with six mil- haviour of quay walls has been rated a first-quarter revenue of efficiently through the port is lion euro for applied research. analysed in spring, followed by 755 million euros. analysed by the new Fraunho- Not only at Harburg, research practical tests of construction www.vestas.com fer Center of Maritime Logistics focuses on optimising port methods causing less noise. and Services (CML) that has processes, but also the Ham- Another subject of study is the Brand Academy been set up at the Hamburg burg Port Authority invests quest for a more efficient quay With the “Brand Academy University of Technology. In its into scientific projects to ad- profile. Hamburg – Hochschule für five-year long start-up phase, vance the port in strategy and www.tuhh.de Design und Kommunikation“ Germany‘s first university of decisive to the centre‘s future operations. A key topic is the www.hamburg-port-authority.de applied sciences focusing on marketing and brand building will start tuition in the winter Hamburg Metropolitan Area semester 2010/11. The curricu- lum comprises two Bachelor Innovation, diversification, and quality let food industry grow degree courses: “Brand De- sign“ with focus on creative With the Port of Hamburg as food sector of the Hamburg sed bakery is currently inve- aspects, and “Brand Manage- gateway for exotic food and Metropolitan Area. sting some 60 million euros ment“, acquainting students fruit, spices, coffee, tea, and into the expansion of capaci- with market-oriented and com- cocoa, and fertile rural regi- Pizza for the world ties and new products. Latest municative aspects of a brand. http://dfi-ba.com ons embracing the city, the One of the major operators star of the 600+ articles range Hamburg Metropolitan Area is Peter Kölln from Elmshorn. is “Crustless“, a bread with Reeperbahn Festival is a leader of Germany‘s food The company successfully di- no crust. And in spring 2011, In 2010, Reeperbahn Fe- industry. versified its cereal range in Harry‘s newest bakery for fro- stival celebrates its five-year recent years. Another giant is zen food is scheduled to start anniversary from 23 to 25 Sep- Diverse food landscape Dr. Oetker. The food company operations in Soltau. tember with artists like Marit At the area‘s 220 food com- recently invested 20 million In the same year, germ-free Larsen, Babylon Circus, and panies larger than 20 staff, euros into its Wittenburg piz- chocolate, allowing to extend Irie Revoltes. A true festival 21,800 employees have found za factory. Every day, some the durability of ice cream, classic is the Poster Convention an employment fitting their 750,000 pizzas now leave the yoghurts, or desserts, will be Flatstock Europe; new entries abilities. Further employment production line to be exported available from Herza. After in- include the Warner Music Night is offered by countless smaller into 38 countries worldwi- vestments of 1.1 million euros and Warner Music Lounge with companies and organic farms de. The investment not only into a new production techno- exclusive showcases. At Ree- or factories that process regio- secured 700 jobs, but also cre- logy, the Norderstedt-based perbahn Campus, the Bundes- nal goods in line with the slow ated 50 new ones. company is the first to offer verband der Veranstaltungs- wirtschaft (idkv) will celebrate food movement. In the entire Employment to 100 citizens chocolate as a sterile ingre- its 25-year jubilee. value chain from farmers to was offered by Harry‘s Brot, dient for food products. www.reeperbahnfestival.com food stores, a total of 60,000 needing staff for further ex- http://metropolregion.hamburg.de/ staff are working in the agri- pansion. The Schenefeld-ba- ernaehrungswirtschaft Hamburg News 08/2010 Page 3

The Freeport‘s New Clothes Shortcuts

Hamburg‘s warehouse district “Speicherstadt“ is truly fashionable Breakthrough for patents Hamburg‘s neogothic ware- at the gateway to HafenCi- brands like Timberland, Mavi Unused patents deprive the houses of Speicherstadt are ty, warehouse Block Q oc- Jeans, and Blessed & Cursed, economy of eight billion eu- the city‘s hottest new address cupies a prominent location Speicherstadt has estab- ros, the Institute of the Ger- for fashion. Nowhere else in directly on the future main lished itself as one of Northern man Economy recently re- the Elbe metropolis you will thoroughfare between Jung- Germany’s leading fashion vealed. The gap between the idea and the market product be able to find such distinctive fernstieg and the cruise ter- centres. is bridged by the Hamburg- buildings with variable areas minal. Usage options include In 2008, the former coffee based IPB AG. Its roughly 80 for lease and varied options for custom-designed offices, pre- Warehouse Block R3 has been employees and 250 external presentation and office use. sentation areas and storage converted for the fashion in- partners in research institutes With the slacks and casual wear space. From early 2011, BRAX dustry. Today, 24 tenants oc- and universities evaluate pa- specialist BRAX, a top German will be occupying 700 sqm on cupy 4,500 sqm and use them tent-protected technology and brand has now secured premi- the sixth floor of Block Q as of- as showroom and office space. provide funds for its further ses in the former warehouse fices and a presentation area Big names of the textile indust- development and marketing. Block Q, currently undergoing for its new collections. ry are also at home at Block W With a managed fund volume extensive modernisation by Since the fall of the free port at Alter Wandrahm 8 with Marc of 200 million euros, IPB AG is HHLA Real Estate. From the be- fence, Speicherstadt has in- O’Polo International GmbH, a leader in technology deve- ginning of 2011, additional lea- creasingly become a fashion and it neighbour Jack Wolfskin lopment funds. www.ipb-ag.com sed space of 6,000 sqm will be industry catwalk. With show- Ausrüstungen für Draussen available there to the fashion, rooms covering roughly 20,000 GmbH & Co. KGaA at Alter MAN investst design and creative sector. sqm, some 45 fashion tenants Wandrahm 9. MAN SE, a leading European and more than 125 labels and www.hhla.de Located in a low-traffic zone industrial player in transport- related engineering, has mer- ged its diesel engine activities SMM marks the beginning of a “green era” in shipbuilding with its compressor, and tur- Marine environmental congress to complement the world‘s leading shipbuilding fair bines division in the company MAN Diesel & Turbo SE. The SMM 2010 is going green. And 2,000 exhibitors from 60 coun- nologies also include a whole new company plans to invest green also stands for continu- tries to more than 50,000 trade range of additional equipment more than twelve million eu- ed recovery of the worldwi- visitors from all continents. En- such as bilge water manage- ros into its Hamburg site until de economic climate for the vironmental technologies not ment and disposal systems. 2012. 1.2 million euros alo- ne have been designated for global shipbuilding industry, only help to protect the climate Concrete solutions for greener new cranes and low loaders. meeting at the Hamburg Fair and the environment, but also and cleaner shipping are also Further 650,000 euros will be grounds for the “24th ship- lower the expenses of of ship being presented by the 700 re- spent on washing machines building, machinery & mari- operating. MAN and Wärtsilä, presentatives participating at for machine parts. In addition, ne technology, international for instance, now offer marine the global maritime environ- the rental contract for MAN‘s trade fair hamburg“ from diesels with lower fuel con- mental congress gmec held Hamburg site was extended 7 to 10 September 2010. Greener sumption and lower emission from 7 to 8 September for the with Hamburger Hafen- und and more efficient is also the levels. The same applies for first time at CCH Congress Cen- Logistik AG (HHLA) until 2020. watchword for the new tech- improved automation and na- ter Hamburg. www.mandieselturbo.com nologies and products, which vigation systems, as shown by www.smm-hamburg.com will be presented by some ABB and Siemens, Green tech- www.gmec-hamburg.com Strategic games Hamburg is Germany‘s games capital. On the banks of Elbe and Alster, innovative online White ships, blue nights at the 2nd Hamburg Cruise Days games are invented along Partners of the Metropolitan Area participated for the first time at maritime festival with traditional board games, which continue to please pla- From 30 July to 1 August, the The maritime gala kicked off “Bon Voyage Parade“ and yers along with their digital Elbe river once again was the with the Cruise Night, when lined up in front of HafenCity counterparts. Highly estee- catwalk of cruise ships. After the paddle steamer Louisiana and Landungsbrücken. Led med specialists of the games its successful launch in 2008, Star, and the saloon ships by the sail ships Atlantis and scene are Peter Eggert and six dream vessels moored at MS Hamburg, Olympic Star, Sedov, guided by museum his nephew Philipp El Alaoui. this year‘s second Hamburg Hanseatic, and River Star freighter Cap San Diego and Supported by their team, they Cruise Days: “AIDAaura“ and turned the river into a party surrounded by boats and are the brains behind the stra- “AIDAluna“ of AIDA Cruises, zone. In addition, the entire barks, the maritime flock sail tegic games of eggertspiele. Transocean‘s “Astor“, Hapag scenery was bathed in the downstream in keel line. To Launched in 1996, the niche enterprise today also con- Lloyd Cruises‘ “Columbus“, sparkling blue of the Blue realise the Hamburg Cruise tracts other games authors to the TV vessel “Deutschland“ of Port illumination by light Days 2010, with first-time produce new strategic games. Peter Deilmann Shipping, and artist Michael Batz. And when participation of Wedel and Two of their board games are TUI Cruises‘ “Mein Schiff“. the sun arrived on Saturday Stade as partners of the deeply rooted in the region: For three days, Hamburg morning, the partygoers, who Hamburg Metropolitan Area, “Hamburgum“ and the brand celebrated the cruise liners were still awake, witnessed the Hamburg Marketing GmbH new “Die Speicherstadt“ with maritime entertainment, cruise ships arriving, with every (HMG) contracted once again www.eggertspiele.de live music, and theatre on the half an hour a new vessel. To the agency CJP Hamburg. www.hit-technopark.de harbour edge and at HafenCity. depart, the ships staged the www.hamburgcruisedays.de Hamburg News 08/2010 Page 4

Hamburg Day at EXPO 2010 Shanghai: passive house and culture as ambassadors Hamburg and Shanghai further deepen their twinning by a new Memorandum of Understanding Bodo Liesenfeld in Hamburg“, “Hamburg in (picture, left) Prague“ and the German Re- from Boston unification Day reception at the is Hamburg‘s German Embassy in Prague sixth honorary as the jubilee‘s three essential representative parts, culture formed the main in the United focus of the bilateral celebra- States of Ame- tions. Ursula Schulz initiated rica. Liesenfeld, CEO of Lie- film and school projects, sup- senfeld International GmbH, ported concerts, and brought was recently appointed as together the two houses of lite- HamburgAmbassor by Secre- rature in Hamburg and Prague, tary of State Carsten-Ludwig in the frame of the 20-years of Hamburg and the Czechian which not only hosted recipro- Lüdemann at city hall. Liesen- twinning celebrations between capital Prague. With “Prague cal events, but also launched feld not only boast a strong a joint “Writers in Residence“ economic competence in New programme. This summer, the England, but also excellent ties Up-to-date Prague author Josef Monik to Latin America as President spent four weeks in Hamburg. New twinning partner: Tanzania‘s port city Dar es Salaam is of the Board of Hamburg‘s La- In October, the Hamburg au- Hamburg‘s ninth sister city, and the Hanseatic city‘s first on the Af- teinamerika Verein e.V. thor Stefan Beusse will work rican continent. To sign the twinning agreement, which takes the in Prague. Integrated into the five-year long co-operation between the two cities to new height, 20 years Hamburg – Prague jubilee was also the Hamburg- Dar es Salaam‘s mayor Adam O. Kimbisa recently travelled to The Prague-based Hamburg Prague Business Day, followed Hamburg. Hamburg is also twinned to St. Petersburg, Marseille, teacher Ursula Schulz, appoin- by a port boat tour (picture) Dresden, and Prague in Europe, Shanghai and Osaka in Asia, and ted as Hamburg Ambassador in with representatives from Chicago and Leon in North- and South America, respectively. 2007, significantly contributed Prague and Czechia. to the activities and festivities www.hamburg-prag.de

Hamburg – Britain‘s stronghold on the Elbe banks News-Bits How very British: the Elbe metropolis is Germany‘s anglophile capital “Three colours green“ is the fo- “Hamburg is the world‘s most both states is the main target of cultural exchange. Two dozen cus of this year‘s Filmfest Ham- English city. A city in which Dr. Rainer M. Giersch, regional German-British clubs are acti- burg. Anticipating Hamburg‘s role people wear blazers and fl- director of the British Cham- ve in the Hanseatic city, inclu- as Europe‘s Green Capital 2011, it annel trousers, and feel the ber of Commerce in Hamburg. ding the British Club Hamburg involves a short film competition most comfortable with a Dun- 120 British firms, including pet- founded in 1947. With the An- for German film students and a hill pipe between the teeth“, rol companies like BP or global glo-Hanseatic Lodge, a British series of environmental films. a correspondent of The Times food giants like Unilever, ha- Masonic lodge with some 100 www.filmfest-hamburg.de wrote in December 1991. A fact ven chosen Hamburg for their members has been at home Heinrich Heine had long recog- headquarters, branches, or sa- in Hamburg since 1958. A true An Academy of World Religi- nised. Over and over again, les office. 240 Hamburg enter- Hamburg tradition is the “Bri- ons is now part of Hamburg Uni- the otherwise very critical poet prises are present in Britain tish Day“, which celebrates its versity. The new institute, unique praised the English manners with affiliates and representa- 20-year anniversary this year. in Germany, focuses on the theo- and customs of the Hanseatic tions. Hamburg‘s contribution The festival of the roughly ries of Islam, Buddhismus, Chris- city. to the bilateral British-German 5,200 British citizens who of- tianity, Judaism, and Alevitism On 8 November 1266, Henry trade annually hovers around ficially live in Hamburg is firm- and promotes the dialogue and III laid the foundation for the eight to ten per cent – a Ger- ly anchored in the social calen- networking between the leading economic ties, which are still man record. dar of the Hanseatic city. world religions. strong today. To keep them ali- The close trade relations www.britishday.com www.zwid.uni-hamburg.de ve and fruitful for partners in brought about an early intense www.bccg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economic and Labour hamburg.de GmbH & Co. KG, Development Corporation Affairs HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business [email protected] Development Corporation Text: Pressebüro Hilke Maunder