Why Invest in Novotel Accor Global Development Q1 2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Time is on your side
At Novotel, we believe that quality time is about making everyday moments matter. Everything has been thought to enhance our guests’ life balance, sense of well being but also enjoyment. Whether through our intuitive & modern design or our large range of rewarding experiences, everyone can disconnect from a busy life or make time to connect with their family, friends or colleagues.
This combination makes Novotel the perfect spot for travelers and locals to have a drink, a bite to eat, to work, play or just relax.
RELAXED LIVELY COMFORTED ENERGIZED
2 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Brand Story
Born a modernist pioneer in the late 60’s with a clear vision :
Create a European version of the US Motel concept, providing high level of comfort, relaxation and safety standards.
Rationality, productivity and identical mass-produced rooms were new concepts.
Today, we focus on the beauty of simplicity and a clear mission : reimagining everything to reshape time, anticipating the needs of tomorrow.
NOVOTEL CANARY WARF LONDON, UK
3 Novotel Brand Presentation 01.2021 3 Presentation title 00.00.2020 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES The most well known & reliable brand of its category
Large global footprint of 500 hotels in 60 countries & 128 hotels in pipeline
Strong brand awareness > 50% in > 10 feeder markets
Best-known & trusted upper midscale "full services brand“:
Sleep, Eat & Drink, Meet & Exercise .
NOVOTEL PERTH MURRAY STREET, AUSTRALIA
4 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Intuitive & effective design
Flexibility within a framework – 4 new full hotel concepts developed by international designers
Brand fluidity, modularity & multifunctional Repositionable table/sofa-extra bed(s)
Optimized valued engineering = best construction & FFNE costs.
NOVOTEL NORTH PERTH, AUSTRALIA SUNDUKOVYSUNDUKOVY SISTERSSISTERS ROOM CONCEPT CONCEPT
5 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Family friendly
BUSINESS DRIVEN Individuals/groups
FAMILY FRIENDLY Best family offer on the market > 2 million kids every year worldwide
Perfect mix of business / leisure, Leveraging the occupancy in lower periods (week ends & holidays)
NOVOTEL MOSCOWNORTH PERTH, KIEVSKAYA, AUSTRALIA RUSSIA
6 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Competition Matrix
Family
Awareness (low) Awareness (high)
Business
7 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
A GLOBAL FOOTPRINT OF 700 HOTELS OPEN AND IN THE PIPELINE 21% network + pipeline 2% Northern Europe network + pipeline 20% network + pipeline North, Central America 131 25,055 South East Asia & Caribbean 27 4,760
18% 68 17,047 10 2,062 network + pipeline 43 10,566 2 274 Southern Europe 12% 163 23,162 network + pipeline 8 1236 15% Greater China network + pipeline NETWORK 542 hotels 105,559 rooms India, Middle East PIPELINE 35 10,754 157 hotels 33,608 rooms & Africa 6% 22 5,589 75% network + pipeline 61 12,177 South America 41 9,001 7% 25% network + pipeline
HOTEL ROOM Pacific NETWORK NETWORK PIPELINE PIPELINE 33 6,212 FRANCHISE MANAGEMENT 11 1,686
O P E R A T I N G 41 9,090 MODE 3 496
All figures as of end December 2020 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Flagships
NOVOTEL PARIS PORTE DE VERSAILLES, FRANCE – 245 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Flagships
NOVOTEL WIEN HAUPTBANHNHOF, AUSTRIA – 266 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FlagshipsFlagshipsFlagships
NOVOTEL NEW YORK TIMES SQUARE, USA
NOVOTEL SINGAPORE ON STEVENS, SINGAPORE – 254 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Flagships
NOVOTEL BRISBANE SOUTH BANK, AUSTRALIA – 238 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Flagships
NOVOTEL SHANGHAI CLOVER, GREATER CHINA – 321 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Flagships
NOVOTEL BUR DUBAI, UNITED ARAB EMIRATES – 219 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Resorts
NOVOTEL MONTE CARLO, MONACO – 218 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Resorts
NOVOTEL PHUKET KARON BEACH RESORT & SPA, THAILAND – 224 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Resorts
NOVOTEL HUA HIN CHA-AM BEACH RESORT & SPA, THAILAND – 243 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Latest openings
NOVOTEL MARINA SRIRACHA & KOH SI CHANG, THAILAND
NOVOTEL HANOI THAI HA, VIETNAM – 343 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Latest openings
NOVOTEL MARINA SRIRACHA & KOH SI CHANG, THAILAND
NOVOTEL CONVENTION & SPA ANTANANARIVO, MADAGASCAR – 180 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Latest openings
NOVOTEL MEGÈVE MONT BLANC, FRANCE – 92 ROOMS Latest openings
NOVOTEL CRICIUMA, BRAZIL – 124 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Upcoming openings
NOVOTEL MEXICO CITY TOREO, MEXICO – 168 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Upcoming openings
NOVOTEL PARIS BELLEVILLE, FRANCE – 119 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Upcoming openings
NOVOTEL MELBOURNE AIRPORT, AUSTRALIA, 248 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Upcoming openings
NOVOTEL KINSHASA, DR CONGO – 115 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Upcoming openings
NOVOTEL HAMBURG, GERMANY – 185 ROOMS HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Take time Make time
to rest, and relax – for for those you know or those you don’t, you or your loved ones to get together to try something new or to refresh, reset and feel good. just have fun.
27 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Design Philosophy
Our brand positioning is expressed
THROUGH INTUITIVE & NATURALLY MODERN DESIGN
Every aspect of a Novotel, from the welcoming, relaxed multipurpose social hub, the informal bar to the spacious rooms, uses elegant modern design to create a warm, friendly atmosphere. Blurring boundaries within the hotel, between inside and outside, and using structuring furniture are also integral parts of our design philosophy.
28 Novotel Brand Presentation 01.2021 INSERT THE NOVOTEL BRAND PRODUCT VIDEO IF NEEDED
P. 29 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Design Collection
Novotel introduces a collection of 4 different interpretations of its Design Philosophy, based on designers concepts coming from 4 different regions of the world
RF STUDIO SUNDUKOVY SISTERS METRO HYPOTHESIS Europe Middle East South America Asia
30 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Social Hub
Make the lobby a social hub, a lively and relaxed place open to all; guests and locals alike.
3 major principles: flexible, multi-function, a lobby that invites the outside in
3 mandatory zones: LIVING AREA FAMILY ZONE FOOD BAR
METRO concept
SUNDUKOVY SISTERS concept HYPOTHESIS concept RF STUDIO concept SUNDUKOVY SISTERS concept RFRF STUDIO Studios concept concept
31 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Guestroom
METRO concept SUNDUKOVY SISTERS concept HYPOTHESIS concept
MODULAR & SPACIOUS
A universal and customizable design offering a sense of space and modernity. 4 different designs are now available.
From one size fits all to freedom in a frame • from 20 to 30 sqm
RF STUDIO concept RF STUDIO concept
32 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
LIVE N’DREAM BED A UNIQUE BEDDING EXPERIENCE
• 2 soft pillows that support your neck • 2 “smart pillows” to fold when sitting up and unfold for sleeping • A warm but light duvet • A memory-foam mattress that adapts to your back • A flexible slatted bed base that matches and absorbs movement
33 33PresentationNovotel titleBrand Presentation 00.00.202001.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Novotel Programs
Novotel | Pukka partnership Novotel | Calm partnership Take time for tea Take time to rest and relax
What’s better than a cup of tea to take time Travel can be stressful, whether it’s the for oneself and enjoy a moment of calm? journey or being in a new environment, At Novotel, we have chosen tea as our which is why Calm and Novotel are teaming signature drink, as we believe there is no other up to help people relax their mind and body. drink that can make our guests feel better, and enjoy a moment for themselves. Together, we’ll work to offer busy, often From the welcome ritual, where each guest is stressed, travelers the space and digital tools offered a tea of their choice, to the food bar to take time for themselves, relax, where tea cocktails and our signature Novotel | Pixar partnership rejuvenate, and sleep better. afternoon tea are served, there is a tea Make time to get together moment for each of our guests at Novotel. Novotel believes everyone should be able to take a moment to unwind, creating the Partnering with Pixar in 2020 and 2021 will perfect environment to experience and help us achieve our goal of a multi- enjoy Calm. generational, innovative and forward- thinking family programme. Three main objectives : - Leverage modernity perception of the brand - Develop a true distinctive in hotels and out of hotels family and friends bonding experiences - Drive global PR to attract a new aspirational target : the life balance seekers
34 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES People
HEARTIST® is a motivating and engaging programme that aims to unlock the uniqueness and potential in all our employees. It stems from a very concrete drive to transform the company.
What does it mean to be a Novotel Heartist®? • Be an expert of my brand • Make our guest feel relaxed and cared for • Share the brand passion for Time well spent
35 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Novotel Visual Identity
THE NEW FLAVOUR OF TIME Novotel’s visual identity elevates the modernist roots of the brand with minimalist and premium graphic and visual application.
36 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Social Media
A COLLECTION OF INSPIRING CONTENT & ACTIVATIONS PROMOTING QUALITY TIME IN SAFE HAPPY PLACES AND LEVERAGED THROUGH PARTNERSHIPS AND INFLUENCERS.
63,3K 4,9K 612K 38,3K followers fans fans followers
— Global page — Global page — Global page — Global page — Hotel pages — 11 Country pages — Hotel pages — Hotel pages
37 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES novotel.com
11 GEOLOCATED VERSIONS
2.2M SUBSCRIBERS TO THE NEWSLETTER
MORE THAN 900K ROOMS BOOKED
21M€ REVENUE GENERATED +400 MAILINGS PER YEAR
Official figures 2019 – Yearly basis
38 Novotel Brand Presentation 01.2021 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES We measure success through the evolution of :
BRAND BRAND BRAND REPUTATION AWARENESS PERCEPTION MARGIN PERFORMANCE SCORE
Novotel is recognized as 84.7% 57% a ‘relaxed’ and ‘lively’ +€24 brand, making people The Reputation feel ‘comforted’, by Brand Margin® Performance Score Our primary asset: measures the financial high brand more than the half of measures the overall its frequent customers premium which the hotel online reputation awareness of over brand name adds to the 50% in 11 countries. based on several sources: intrinsic value of the Guest Satisfaction Survey same hotel stay with an (GSS & Net Promoter unbranded alternative Score), Trip Advisor, Booking, Ctrip etc.
Our objective is to Our objective is improve our image of Our objective is Our objective is to maintain current modernity and create to maintain this price to maintain RPS in awareness levels. emotional connections premium. 2021. between the brand and its customers.
Source: BEAM 2019 Source: BEAM 2019 Source: BEAM 2019 Source: TrustYou 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Brand awareness (%)
78 76 71 65 68 65 61 62 58 60 57 45 47 41
7
EUROPE AMERICAS ASPAC MEA
Source: BEAM - Brand Equity & Awareness Monitoring | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Brand margin (€) 36 37 31 28 25 22 23 22 23 22 20 18 19 15 16
EUROPE AMERICAS ASPAC MEA
Brand Margin® in € Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ».
Brand Margin ® in €. Traveller representative HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Global average reputation performance score of 84,7%
EUROPE 83% NORTH & CENTRAL ASIA - AMERICAS PACIFIC 85% 86%
AFRICA & MIDDLE EAST SOUTH % AMERICA 86 86% HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Central Brand Delivery Powered by Accor
Novotel Room Nights based
LOYALTY DIRECT HOTEL 6% FOCUS WEB OTA (ACCOR WEB + WEB ALL.ACCOR.CO 22% PARTNER) M, BRANDS.COM, ROOM NIGHTS VOICE 9M 16% 73,4% €1 079M ROOM REVENUE
B2B GLOBAL SALES (incl. GDS) 29%
Central Brand Delivery : CBD (%)
CBD measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales. A 70% CBD means that 70% of the room nights of a hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem. HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW booking engine & App
1 MULTIBRAND PORTAL 1 LIFESTYLE COMPANION APP 18 BRAND.COM WEBSITES ALL.ACCOR.COM + ACCOR ALL +
▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ plugged to ALL.ACCOR.COM
▪ 2,200 Destinations ▪ 1 Download every minute
▪ 18 Languages ▪ > 4,3/5 app ratings iOS: 4,5/5 & Android: 4,3/5 NEW in 2020: • All Safe label visibility on digital experience to rest-assure guests during the pandemic • Launch of Apartment & Villas website . dedicated to Branded Residences and Extended Stay hotels
Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW loyalty program
THE ONLY LIFESTYLE THE FAST GROWING THE MOST GLOBAL LOYALTY PROGRAM + LOYALTY PROGRAM + LOYALTY PROGRAM
NEW LIFESTYLE & AUGMENTED ▪ 68M Loyalty members worldwide South HOSPITALITY FRAMEWORK North & America ▪ 37% Loyalty contribution rate in RN Central OFFERING EXTENDED 8% America, Asia - OPPORTUNITIES ▪ x 3,6 Members stay twice more TO EARN & REDEEM POINTS Caribbea Pacific than non-members n 32% NEW BENEFITS 11% ▪ 38 Brands and + 228 ▪ Suite Night Upgrade Nothern ▪ F&B outside a stay Europe Middle- 160 22% East & 120 Africa NEW PARTNERSHIPS 100 Southern ▪ PSG – Games / Net media value +€200m 70 5% 4.7 Europe to ALL 324 40 53 68 ▪ AEG – Worldwide arenas & festivals 22% ▪ IMG – Taste festivals 2016 2017 2018 2020
ALL FRS Huazhu Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
Accor Distribution Solutions* ACCOR offers >110 global distribution partnerships at best market conditions
*All Accor brands excluding recently integrated: Official figures as of end 2019 Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Development Criteria - Programming
AAA ULTRA CITY CENTER PRIME SECONDARY AIRPORTS LOCATION, HISTORIC WORLDWIDE LOCATIONS LOCATIONS SUBURBS CONVERSION
RECOMMENDED 150 keys and more 150 keys and + INTERNATIONAL NUMBER OF ROOMS CAPITALS ROOM AVERAGE KEY CITIES & 20 - 30 sqm 26 - 32 sqm
SIZE RESORTS HOTEL MAJOR TGFA / ROOM 45 - 56 sqm 50 – 70 sqm DOMESTIC DESTINATIONS RECOMMENDED 120 keys and + 150 keys and + NUMBER OF ROOMS OTHER CITIES & ATTRACTIVE 32 - 36 sqm ROOM AVERAGE SIZE 30 sqm TOURISTIC + balcony
RESORT DESTINATIONS TGFA / ROOM 45 – 50 sqm 55 – 70 sqm
1 restaurant (preferably connected to bad) FOOD & BEVERAGE 1 Gourmet Bar (Hotel) or Boutique Gourmande (Novotel Suites)
Fitness center In Balance (50 sqm min.) WELL-BEING Swimming pool (nice to have) Spa(1)
Meeting room(1) MEETINGS Web Corner
(1) Based on market demand HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Guest Journey & Experience – Key Standards at a Glance
The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey.
ARRIVAL & SOCIAL HUB GUEST ROOMS WELLNESS F&B NOVOTEL EXPERIENCES DEPARTURE
Dress code Fragrance Executive Room Fitness Novotel Breakfast Meeting By Novotel M M M M M M
Welcome-in Family Zone Live N’ Dream Swimming pool All day dining Collective Classes M P M philosophy M
Welcome gifts Welcome/ 20% family Spa Family time By Novotel M M
(family) Living Area M room M Resort By Novotel M Food Bar Branded amenities Calm M M Pixar P Brand playlist Calm free trial Executive Tea P M & above P
P
P PROGRAMME M MANDATORY HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES Design & Technical Services Guidelines
NOVOTEL DESIGN PHILOSOPHY NOVOTEL LIVING DESIGN BRIEF DRAWINGS AVAILABLE NOVOTEL DESIGN CONCEPTS GUIDELINES Can be used before HCSA is signed Can be used before HCSA is signed Can be used after HCSA is signed Can be used after HCSA is signed
NOVOTEL CONSTRUCTION NOVOTEL LIVING BRAND PRESENTATION NOVOTEL NEW DESIGN CONCEPTS WEBINAR NOVOTEL DESIGN BRIEF & RENOVATION STANDARDS Can be used before HCSA is signed Can be used before HCSA is signed Can be used before HCSA is signed Can be used after HCSA is signed
What’s happening in 2021?
Novotel Living updated CRS Novotel Style Book TSA for the 4 design concepts (list of referenced products and prices) A new webinar NOVOTEL STYLE BOOK Environmental footprint of the 4 concepts Can be used before HCSA is signed Thank you
50 Novotel Brand Presentation 01.2021