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Pullman Brand Presentation

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Pullman Brand Presentation WHY INVEST IN PULLMAN ACCOR GLOBAL DEVELOPMENT JUNE 2020 WORK HARD, PLAY HARD Pullman Hotels & Resorts sets a new tempo in global travel and living, delivering an inspiring, energizing and enriching experience to new entrepreneurs. Pullman welcomes guests with the space they need to focus, work and play. Forward-thinking, hyper-connected and with a passion for art and fitness, Pullman retains the adventurous spirit and open-minded ambition that drove it to become a pioneering travel brand over 150 years ago. PIONEERING STYLISH INVIGORATED ACCOMPLISHED POSITIONING VIDEO BRAND UPSs LEADING CONTEMPORARY DESIGN HOTEL BRAND N°1 perceived design brand by guests versus competitors Most consistent modern styled network in its premium category thanks to it recent dynamic growth with new built openings and major renovations Distinctive concepts translated across all touch points: The Junction at Pullman, Artist Playground, MEET/PLAY,… 4 BRAND UPSs GROWING MOMENTUM 130 hotel openings in the last 10 years and 50 openings planned until 2030 Leveraging both business and leisure markets and opportunities Distinct MICE space programming > 1000 sqm minimum (HARD) and strong MICE offerings (SOFT) 5 BRAND UPSs HIGH PERFORMANCE BUSINESS MODEL Large number of keys – 300 rooms in average Premium positioning in premium locations plus business oriented drive resulting in higher room rates Additional MICE & F&B revenue 6 137 HOTELS 40,205 ROOMS NETWORK 41 COUNTRIES IN 2020 & PIPELINE 47 NEW HOTELS BY 2024 12,875 NEW ROOMS BY 2024 A WORLDWIDE AND AMBITIOUS NETWORK 137 HOTELS – 40K ROOMS – 41 COUNTRIES +46 HOTELS +12,655 ROOMS BY 2025 EUROPE 20% 29 hotels 7,991 rooms Click to edit Master text stylesPIPELINE Second level + 5 hotels ASIA-PACIFIC 60% Third level 84 hotels 24,113 rooms Fourth level PIPELINE AMERICASFifth level 9% AFRICA + 33 hotels - MIDDLE EAST 11% 12 hotels 3,721 rooms 12 hotels 2020 PRESENTATION BRAND PULLMAN PIPELINE 4,380 rooms + 1 hotel PIPELINE OPERATING MODE + 7 hotels 20% 80% franchi management 8 se NETWORK & PIPELINE FLAGSHIPS PULLMAN PARIS BERCY CENTRE FRANCE 392 ROOMS NETWORK & PIPELINE FLAGSHIPS PULLMAN PARK LANE HONG KONG 834 ROOMS NETWORK & PIPELINE FLAGSHIPS PULLMAN BERLIN SCHWEIZERHOF GERMANY 384 ROOMS NETWORK & PIPELINE FLAGSHIPS PULLMAN SUZHOU ZHONGHUI CHINA 414 ROOMS NETWORK & PIPELINE FLAGSHIPS PULLMAN TOKYO TAMACHI JAPAN 143 ROOMS PULLMAN PARK LANE, HONG KONG NETWORK & PIPELINE FLAGSHIPS - RESORTS PULLMAN PHUKET ARCADIA NAITHON BEACH THAILAND 278 ROOMS NETWORK & PIPELINE LATEST OPENING – FEBUARY 2019 PULLMAN SHANGHAI QINGPU EXCELLENCE CHINA 292 ROOMS NETWORK & PIPELINE LASTEST OPENING – APRIL 2019 PULLMAN ABIDJAN IVORY COAST 285 ROOMS NETWORK & PIPELINE LASTEST OPENING – APRIL 2019 PULLMAN NADI BAY RESORT AND SPA FIDJI 236 ROOMS NETWORK & PIPELINE LATEST OPENING – MAY 2019 PULLMAN CIAWI VIMALA HILLS INDONESIA 236 ROOMS NETWORK & PIPELINE LATEST OPENING – JULY 2019 PULLMAN CHANGBAISHAN RESORT CHINA 300 ROOMS NETWORK & PIPELINE LATEST OPENING – SEPTEMBER 2019 PULLMAN SUZHOU ZHONGHUI CHINA 414 ROOMS NETWORK & PIPELINE LATEST OPENING – SEPTEMBER 2019 PULLMAN MAAMUTAA MALDIVES 122 ROOMS NETWORK & PIPELINE LATEST OPENING – DECEMBER 2019 PULLMAN MANDALAY MYANMAR 358 ROOMS NETWORK & PIPELINE LATEST OPENING – NOVEMBER 2019 PULLMAN HUIZHOU KAISA CHINA 309 ROOMS NETWORK & PIPELINE UPCOMING OPENING – DECEMBER 2020 PULLMAN TBILISI TOWER GEORGIA 228 ROOMS NETWORK AND PIPELINE NETWORK & PIPELINE SECURED PIPELINE OVER 5 YEARS As of end December 2019 2020 2021 2022 & MORE AFRICA & MIDDLE EAST AFRICA & MIDDLE EAST AFRICA & MIDDLE EAST Pullman Sharjah Canal, UAE Pullman Addis Ababa, Ethiopia Pullman Accra Platinium Plaza, Ghana Pullman Airport City Accra, Ghana ASIA PACIFIC Pullman Doha Bridge Towers, Qatar ASIA PACIFIC Pullman Yueyang Oriental, China Pullman Ikoyi, Nigeria Pullman Jiaxing Pinghu Excellence, China Pullman Hanzhong, China Pullman Fuxian Lake Resort, China Pullman Quy Nhon, Vietnam ASIA PACIFIC Pullman Ninh Binh, Vietnam Pullman Phu Quoc, Vietnam Pullman Dali, China Pullman Bandung City Centre, Pullman Fuzhou Shansheng, China Indonesia Pullman Shenzhen North Station, China Pullman Roturua, New Zealand Pullman Suzhou Taicang, China Pullman Auckland Airport, New Zealand EUROPE EUROPE Pullman Tbilisi Tower, Georgia Pullman Gorni Okol Hotel Resort Golf & Spa, Bulgaria SOUTH AMERICA Pullman Lima Miraflores, Peru 25 UPCOMING OPENINGS 2020 2021 2022 AFRICA & MIDDLE EAST AFRICA & MIDDLE EAST ASIA PACIFIC Pullman Doha West Bay, Qatar Pullman Airport City Accra, Ghana Pullman Shenzhen North Station, China Pullman Accra Platinum Plaza, Pullman Addis Ababa, Ethiopia Pullman Dali, China Ghana Pullman Ikoyi, Nigeria Pullman Jinan, China Pullman Nairobi, Kenya Pullman Yuxi, China Pullman Ninh Binh, Vietnam ASIA PACIFIC ASIA PACIFIC Pullman Singapore, Singapore PullmanClick Yueyang to edit Oriental, Master textPullman styles Hanzhong, China Pullman Auckland Airport, New Zealand SecondChina level Pullman Suzhou Taicang, China Pullman Bandung City Centre, Pullman Jiaxing Pinghu Excellence, China IndonesiaThird level Pullman Lombok, Indonesia Pullman Phu Quoc, Vietnam Pullman Quy Nhon, Vietnam Pullman Khao Lak,Fourth Thailand level Pullman Hai Phong, Vietnam Fifth level Pullman Davao, Philippines EUROPE Pullman Tbilissi Tower, Georgia 2020 PRESENTATION BRAND PULLMAN Pullman Gorni Okol Hotel Resort Golf & Spa, Bulgaria SOUTH AMERICA Pullman Lima Miraflores, Peru 26 BRAND PROGRAM GUEST EXPERIENCE ARTIST PLAYGROUND Let art spark your creativity. Not to mention your curiosity. The Artist Playground by Pullman promises fresh experiences every time you visit. This dedicated art corner in our hotels immerses you into the vibrant local culture, art, design and photography scenes − in the most unexpected of ways. 27 BRAND EXPERIENCE GUEST EXPERIENCE BRAND PROGRAMS: ARTNIGHT Our world is your playground, especially during the exclusive Artnight by Pullman. The signature event brings to life our spaces and unique work/play dynamic through cutting- edge contemporary art and design, live DJs and art-inspired cocktails. 28 GUEST EXPERIENCE POWER FITNESS Stay on top of your game while having fun: at Pullman, fitness is exciting and rewarding. Our holistic approach to wellbeing focuses on the four pillars of health: sleep, food, sport and spa. BRAND EXPERIENCE GUEST EXPERIENCE SARAH HOEY WELLBEING PROGRAM Pullman is strengthening its commitment to wellbeing with a program designed to help travelers adopt a healthier lifestyle This holistic approach was developed in collaboration with Pullman’s Wellness Coach, Sarah Hoey It is based on the four universal pillars of health: SLEEP, FOOD, SPORT and SPA 30 GUEST EXPERIENCE HAPPENING F&B Our restaurants and bars are designed around the local community, in a true restaurateur mindset. The key words are excellence, simplicity, authenticity. Add into the mix an entertaining twist and genuine care, you have the recipe for success. BRAND PROGRAM GUEST EXPERIENCE THE JUNCTION AT PULLMAN More than just a place to check in, eat and plug in, the Junction at Pullman is a vibrant and happening destination. There's space for you to work, create and connect. A fresh take on the lobby experience, this dynamic social hub presents opportunities for you to play – around every corner. 32 GUEST EXPERIENCE SMART INTERACTIONS Our services and technologies are in-tune with todays zeitgeist and always available; so you can manage your pace of life, your own way, and be connected to your surroundings seamlessly and effortlessly. BRAND EXPERIENCE GUEST EXPERIENCE GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE The following list contains the key brand concepts & markers of SO/. There are specific and detailed guidelines with rich elements & content to fully bring each experience to life in the guest journey. Brand standards as of end 2019, might be subject to changes. ARRIVAL & PUBLIC GUEST FOOD& WELLNESS LEISURE MEETINGS & DEPARTURE SPACES ROOMS BEVERAGE FACILITIES FACILITIES EVENTS Signature Scent M The Junction at Pullman Bed M Bites on wheels Sarah Hoey M The Hub Artnight M Pullman M (Resorts + MICE) M Wellbeing program (Resorts) M Uniforms M Artist C.O-Bigelow Early Bird Coffee Fit Trail (Resorts) M “Teens Only” Business Playground M Bathroom Cart program Playground amenities M (Resorts) M Welcome Drink M Art at Play M Active Fitness Videos M MICE MEET/PLAY Breakfast M Design Signature M Contemporary Fitness in-room Refresh Your Focus Music Permanent kit M Toolkit M Art Collection M Pullman Globe Boot Performance Camps Boost M Power Fitness All Aboard inspection site M Smart interactions M Mandatory Immersive Art & Design Happening F&B 34 Power Fitness PEOPLE ACTIVATION GUEST EXPERIENCE “WE GO THE EXTRA MILE SO OUR GUESTS CAN BE AT THEIR PERSONAL BEST” 35 BRAND COMMUNICATION COMMUNICATION DYNAMIC EXPRESSIVE The visual identity transmits the fundamental values of the brand. It expresses the positive duality of the Work Hard/ Play Hard concept. Two options for City Hotels and Resorts. BRAND COMMUNICATION COMMUNICATION COMMUNICATION PLATFORM GLOBAL PULLMAN COMMUNICATION MAGAZINE CAMPAIGN 7M potential reach per year Our world is your playground ADVERTISING VIDEO SOCIAL MEDIA & TONE OF VOICE WEBSITE Bold, Smart, Fun ▪ 300,000 followers on all social media channels ▪ +43K followers 2019 vs 2018 ▪ 4,000,000 interactions encouraged by more 1,000 posts PULLMAN KUALA LUMPUR CITY CENTRE BRAND COMMUNICATION COMMUNICATION BRAND AWARDS 193 PROMINENT AWARDS IES, INCLUDING : World Luxury Hotel Award - Luxury New Hotel Pullman Tokyo
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