Corporate Presentation Q1 2014 Carlson Rezidor Hotel Group

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1 / Corporate Presentation Q1 2014 Carlson Rezidor Hotel Group

665hotels 189 hotels 430 hotels 76,000 rooms 32,000 rooms 95,000 rooms

THE AMERICAS ASIA PACIFIC EMEA

2 / Creation of the Carlson Rezidor Hotel Group: A strategic, global partnership refined to exploit synergies

Key Objectives

Establish clear, compelling positioning for each brand

Deliver the brand promises

Accelerate global development

Win the revenue battle

Build a global team and organisation

3 / One of the world’s ten largest hotel groups

No 10 worldwide No 5 in Europe 2013 2013 2013 2013 RANK COMPANY RANK COMPANY HOTELS ROOMS HOTELS ROOMS

1 INTERCONTINENTAL 4,602 676,000 1 ACCOR 2,396 258,000

2 HILTON 3,992 652,000 2 BEST WESTERN 1,312 90,600

3 MARRIOTT 3,672 639,000 3 INTERCONTINENTAL 574 89,200

4 WYNDHAM 7,342 627,000 4 GROUPE DU LOUVRE (*) 974 70,400

5 CHOICE 6,198 497,000 5 CARLSON REZIDOR (**) 255 51,800

6 ACCOR 3,515 450,000 6 NH HOTELES 347 50,800

7 STARWOOD 1,121 328,000 7 WHITBREAD 641 50,700

8 BEST WESTERN 4,024 312,000 8 HILTON 205 46,600

9 HOME INNS 1,772 214,000 9 MELIA 195 44,700

10 CARLSON REZIDOR 1,077 166,000 10 MARRIOTT 245 44,600

SOURCE I MKG Hospitality 2013 (*) Louvre Hotels Group + Concorde Hotels (**) Rezidor + Park Plaza + Radisson Edwardian

4 / 5 / Publicly listed on Stockholm Stock Exchange since 2006

A portfolio of 430 hotels & 95,000 rooms in 70 countries across EMEA; 35,000 employees

2 strong core brands: Radisson Blu (upper upscale), Park Inn by Radisson (mid-scale)

2 new brands: Quorvus Collection (luxury), Radisson Red (lifestyle select)

Member of the Carlson Rezidor Hotel Group, one of the world's ten largest hotel groups Our Mission We provide unique “Yes I Can!” service

It’s about It’s our way of positive life! attitude!

It’s about competence It’s personal! and empowerment! Our Vision We will be recognised as:

• Building • Leading the industry outstanding guest in anticipating trends loyalty by providing and responding to memorable The most The most changing customer experiences needs passionate team of innovative and • Committing to hoteliers responsible • Caring for our planet attracting, organisation and acting in a developing and sustainable way retaining talent

• Operating • Delivering distinctive and consistent and market leading compelling financial brands The preferred hotel returns to our The most dynamic owners and • Being the leader in hotel company in company to invest the Nordics and shareholders EMEA in and to do Emerging Markets business with • Valuing strong and long-term relationships with all stakeholders Our Values They are strong and differentiate us – which we will further build upon

BEING HOST LIVING TRUST FIGHTING Z-PIRIT Be professional, responsible, Earn trust through honesty Always entrepreneurial, focused on qualitative service and and integrity, empower innovative and opportunity driven provide memorable experiences. employees at all levels. We - quick decision making. promise, we deliver results. D...DEVELOP TALENT

Attract and retain high calibre team members

Invest in team member competencies and talents

Drive a Performance and Talent Management Culture

Recognize performance and ensure competitive compensation D...DELIGHT GUESTS

Enhance and deliver the brands’ promises

Create and deliver Bright Spots

Rekindle the innovation culture

Rejuvenate Food & Drink D...DRIVE THE BUSINESS

Drive profitable Total Revenue

Drive intelligent Cost Management and increase operational flexibility

Drive profitable growth with a focus on Emerging Markets

Drive pro-active Portfolio Management and deleverage the company D...DELIVER RESULTS

Deliver compelling results for our hotel owners

Maximize shareholder value Our Credo

“Whatever you do, DO WITH INTEGRITY.

Wherever you go, GO AS A LEADER.

Whomever you serve, SERVE WITH CARING.

Whenever you dream, DREAM WITH YOUR ALL.

And never, ever give up.”

CURTIS CARLSON Our global brand architecture

AVERAGE DAILY RATE

LUXURY

UPPER UPSCALE

UPSCALE

UPPER MIDSCALE

MIDSCALE

ECONOMY

LIMITED SELECT FULL SERVICE SERVICE SERVICE

15 Our brands in EMEA

Quorvus Collection – our collection of 5* hotels • Unique identity, personality and story • Development mainly by conversion

LUXURY Radisson Blu – our core brand • Iconic, stylish and sophisticated • New-built and conversions in major cities and high end markets UPPER UPSCALE

Radisson Red – our new offer LIFESTYLE SELECT (UPSCALE) • The Millennial Lifestyle • Mainly new constructions in main cities and/or secondary markets

MIDSCALE Park Inn by Radisson - our core brand • Mastering the essentials, uncomplicated, vibrant, friendly and fresh • Focused on conversions Radisson Blu is Europe’s largest upper-upscale hotel brand

Number of Hotels Number of Rooms

200 188 50,000 180 45,000 43,900

160 40,000 146 37,300 140 35,000

120 30,000

100 25,000 87 21,200 80 71 20,000 16,400 15,400 60 55 15,000

40 10,000

20 5,000

0 0

Hilton

Marriott

Sheraton

Crowne Plaza Crowne Crowne Plaza Crowne

SOURCE / MKG Hospitality Database / March 2013 (In Operation)

17 / Our growing portfolio

In Operation Pipeline Total Portfolio YTD 2014 YTD 2014 YTD 2014

20% 24% 23% 7% 19%

53% 61% 93%

Management Lease Franchise

1% 1% 28% 30% 38%

62% 69% 71%

Unbranded 340 Hotels 87 Hotels 427 Hotels 76,073 rooms 18,402 rooms 94,475 rooms An award-winning Responsible Business Programme

• Our Scandinavian DNA 3 Pillars of Responsible Business • First to launch RB programme 1990s • World Childhood Foundation as global charity organisation • One of the World’s Most Ethical Companies for 4 consecutive Years

Health, Safety & Reduced Respect for social Security for guests environmental and ethical issues Latest initiative: and employees impact within the company Think Planet – targeting 25% energy consumption reduction by 2016 FINANCIAL PERFORMANCE Q1 2014

20 / Q1 results ahead of last year but negatively impacted by FX

RevPAR +5.0% • L/L RevPAR growth of 5.0%, driven mainly by room rates (L/L) • FX, due to the strengthening of the Euro, had negative impact on RevPAR, revenue and results €-0.8m EBITDA • Revenue up 2.1% due to two new leases in Copenhagen and timing of Easter +€2m • The first quarter is seasonally the weakest of the year

-0.4% EBITDA • EBITDA margin up 1.0pp to -0.4%, positively impacted by Easter Margin +1.0pp • EBIT margin up 0.8pp to -4.0%

• Concluded another asset management transaction in January €-8.5m EBIT +€1.5m Underlying RevPAR trends remain positive primarily driven by room rates L/L Occupancy L/L Average Room Rate L/L RevPAR 10%

8% 6.5% 5.9% 5.7% 5.9% 5.6% 6.0% 5.4% 6% 5.0% 4.6% 4.2% 4% 3.0% 3.2% 2.3% 2%

-2% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2011 2012 2013 2014

• Occupancy levels now at same level as during the last peak

• March strongest month linked to reverse of the Easter impact and the related school holidays mainly in the Nordics All four regions reported L/L RevPAR growth over last year. Strongest development in the Middle East & Africa

NORDICS REST OF WESTERN EUROPE

L/L Occupancy L/L Average Room Rate L/L RevPAR L/L Occupancy L/L Average Room Rate L/L RevPAR 25% 25%

15% 15% 8.8% 3.4% 4.4% 5.5% 4.5% 0.7% 3.8% 2.0% 1.2% 4.2% 4.8% 5% 2.3% 3.6% 1.8% 0.8% 5% 2.2%

-5% -5% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 2012 2013 2014

EASTERN EUROPE MIDDLE EAST & AFRICA

L/L Occupancy L/L Average Room Rate L/L RevPAR L/L Occupancy L/L Average Room Rate L/L RevPAR 25% 25% 20.5% 17.1% 13.0% 13.5% 15% 15% 8.9% 11.9% 7.9% 8.9% 4.6% 7.8% 6.4% 6.2% 6.1% 5.7% 4.0% 1.2% 5% 5%

-5% -5% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 2012 2013 2014 The crisis in Ukraine/Russia has limited impact on profitability due to asset light business model

Rezidor’s operating portfolio • In Ukraine  5 hotels (Kiev (2), Donetsk, Alushta, Bukovel) with ca 900 rooms  All managed hotels  Portfolio represents 1% of Rezidor room stock  Occupancy drop of 10% from already low base • In Russia  27 hotels and 7,700 rooms  22 managed and 5 franchised hotels  10% of Rezidor room stock  Domestic business confidence somewhat weekend  Outbound business effected by Rubel depreciation

 Ukraine situation remains fragile  Asset light business model hedges financial impact Q1 signings in line with last year

SIGNINGS Q1 2014 Q1 2013 Radisson Blu Resort & Spa, Sousse, Tunisia Hotels 6 5 Rooms 1,006 1,091

49% 100% 91% Emerging Fee-based Radisson

Markets Blu Q1 Q1 2014

Radisson Blu Hotel Chisinau, Moldova

• 4 conversions of existing hotels

• Extension of Radisson Blu Maputo with residences

• Double signing in Sousse, Tunisia

• Geographic expansion: Moldova Radisson Blu Palace Hotel, Q1 openings ahead of last year Noordwijk aan Zee

OPENINGS Q1 2014 Q1 2013 Hotels 6 5 Rooms 1,214 977

Openings 74% 100% 72% Emerging Fee based Radisson • Park Inn Lund, Sweden

Markets Blu • Park Inn Sochi City Centre, Q1 Q1 2014 Russia

• 2 new hotels in Turkey: Radisson Blu Hotel, Istanbul Sisli and Radisson Blu Hotel, Istanbul • 4 openings in key focus countries (2x Turkey, 2x Tuzla Russia)

• Conversion in the Netherlands with Radisson Blu • Radisson Blu Palace Hotel, Noordwijk aan Zee Noordwijk aan Zee, Netherlands

• 1 Park Inn addition in Sweden (Lund) • Radisson Hotel Chelyabinsk, Russia Carlson Rezidor tops latest Africa Development Report, both in terms of number of hotels and rooms under development

The 2014 report published in April showed us moving up into #1 slot

Rank by Hotels Rank by Rooms Brand Hotels Brand Rooms Change on 2013 1 Carlson Rezidor 30 1 Carlson Rezidor 6,250 5% 2 Marriott 26 2 Hilton Woldwide 6,200 -1% 3 Hilton Woldwide 25 3 Marriott 5,200 34% 4 Starwood 16 4 Starwood 3,500 39% 5 Mangalis 15 5 Mangalis 2,200

Radisson Blu Brand is leading with 17 hotels and Park Inn by Radisson is 3rd with 13 hotels

Rank by Hotels Rank by Rooms Brand Hotels Brand Rooms Change on 2013 1 Radisson Blu 17 1 Hilton 4,700 -12.5% 2 Hilton 16 2 Radisson Blu 4,300 3.5% 3 Park Inn by Radisson 13 3 Marriott 2,100 19.8% 4 Marriott 10 4 Park Inn by Radisson 1,900 14.1% 5 Noom 8 5 Kempisnki 1,600 5.8%

Source: W HOSPITALITY GROUP April 2014: The 2014 AGM has approved a rights issue of € 60 M to accelerate strategy and profitability initiatives

The capital raised will allow Rezidor to:

– Pursue additional opportunities within Asset Management – Continue to invest in leased hotel portfolio at an accelerated pace – Further drive growth with particular emphasis on the Emerging Markets

Terms and Conditions

 The subscription price is SEK 22.30 per share  Shareholders have preferential rights to subscribe for 1 new share for 6 existing shares  Total rights issue proceeds of a maximum of approx. EUR 60 million  The share capital shall be increased with not more than 1 625 766 euro  Subscription period runs from and including 5 May to 21 May 2014  Carlson has committed to subscribe for its pro-rata share of the rights issue  The rights issue is subject to approval by the AGM Q1 2014 Hotel Portfolio Executive Committee

WOLFGANG M. NEUMANN KNUT KLEIVEN OLIVIER HARNISCH ERIC DE NEEF President & CEO Deputy President & Executive Vice President & SVP Marketing, CRM Chief Financial Officer Chief Operating Officer Global Branding Park Inn

Age: 51 Age: 59 Age: 46 Age: 49 Seniority: 3 years Seniority: 27 years Seniority: 1 year Seniority: 2 years

MICHAEL FARRELL MARIANNE RUHNGÅRD EUGÈNE STAAL ELIE YOUNES Senior Vice President SVP, General Counsel & Senior Vice President Senior Vice President Human Resources Secretary to the Board Technical Development Head of Group Development

Age: 57 Age: 53 Age: 49 Age: 36 Seniority: 2 years Seniority: 13 years Seniority: 7 years Seniority: 3 years Board of Directors

TRUDY RAUTIO STAFFAN BOHMAN WENDY NELSON DAVID BERG Chairman of the Board Vice Chairman of the Board Board Member (Director) Board Member (Director)

GÖTE DAHLIN ANDERS MOBERG DOUG ANDERSON CHARLOTTE STRÖMBERG Board Member (Director) Board Member (Director) Board Member (Director) Board Member (Director) 32 /