International Chains in — 2018 International hotel chains in Russia

According to EY’s annual market research on the presence Moreover, nine new branded (1,575 rooms) were opened of international hotel brands in Russia, there were 179 hotels in January - October 2017, compared with 13 hotels with a total under international management operating in the region room stock of 2,458 keys commissioned in Russia in 2016. in October 2017 with a total room stock of 38,705 keys.

New hotels opened under international brands, per year (October 2017)

25

20

15

10

5

0

Number of hotels

Sources: hotel operators’ data, EY analysis

More than half of the existing room supply is concentrated In this case, by 2022 the share of and St. Petersburg will in Moscow and St. Petersburg (52%), followed by (11%), decrease by 5% (to 47%), while the share of Sochi will decline to the Moscow Region (6%), Ekaterinburg (3%), and other locations. 8%, due to the growth of branded hotel supply in the Moscow Region (7%) and (3%). It is planned that by 2022 the number of hotels under international management will increase by 102 new properties (20,249 rooms). Moreover, openings of the first ever branded hotels are planned Thus, if by 2022 all announced hotels open, the number of hotels in 22 new locations, including Khabarovsk, Novorossiysk, Ryazan, under international management in Russia will reach 281 Saransk, Stavropol, Tomsk, Vladimir, , and others. (58,954 rooms), located in 59 cities.

1 | International Hotel Chains in Russia – 2018 Share of existing room supply by cities in Russia Share of future room supply by cities in Russia (October 2017) (including existing room supply)

28% 30% 29% 35%

3% 6% 3% 18% 11% 22% 7% 8%

Moscow St. Petersburg Sochi Moscow St. Petersburg Sochi Moscow region Ekaterinburg Other cities Moscow region Nizhny Novgorod Other cities

Sources: hotel operators’ data, EY analysis Sources: hotel operators’ data, EY analysis

Hotels under international brands are currently located in 37 cities As of October 2017 10 of the 11 host cities already had 123 hotels of Russia. By 2022 their presence is planned to grow to 59 cities. under international brands (28,394 rooms). By 2018, 20 new properties are planned to open (5,027 rooms). International-scale events are often a key driver of the expanding footprint of international hotel operators. The biggest upcoming The graph below shows the presence of international hotel event is the 2018 FIFA World Cup, which will be held in Russia chains in Russia as of October 2017. in 11 cities: • Ekaterinburg • �Kaliningrad • �Kazan • Moscow • Nizhny Novgorod • Rostov-on-Don • Samara • Saransk • Sochi • St. Petersburg • Volgograd

International Hotel Chains in Russia – 2018 | 2 Existing room supply under international management by city of Russia (October 2017)

12,000

11,000

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

Carlson Hotels InterContinental Hotels Group Belmond

Marriott International Capella Hotel Group

Sokos Hotels Hotels Hotels Corporation Lotte Hotels & Resorts

Wyndham Hotel Group Louvre Hotels Group Rixos

Corinthia Hotels Four Seasons Hotels & Resorts

Vienna House Domina Hotels Mamaison Hotels & Residences

Sources: hotel operators’ data, EY analysis

3 | International Hotel Chains in Russia – 2018 International hotel operators’ footprint in Russia by 2022

Murmansk

Svetlogorsk Zelenogradsk Kaliningrad St.Petersburg Arkhangelsk Veliky Novgorod Zavidovo Vladimir Moscow Yaroslavl Kaluga Ivanovo Ryazan Nizhny Novgorod Kogalym Saransk Cheboksary Kirov Lipetsk Kazan Perm Surgut Ulyanovsk Izhevsk Nizhny Tagil Tolyatti Elabuga Ekaterinburg Sevastopol Tyumen Rostov-on-Don Samara Yalta Chelyabinsk Khabarovsk Novorossiysk Kislovodsk Volgograd Krasnodar Tomsk Blagoveshchensk Gelendzhik Krasnoyarsk Stavropol Orenburg Omsk Sochi Kemerovo Astrakhan Mineralnye Vody Novokuznetsk Zheleznovodsk Irkutsk

Vladivostok

Sources: hotel operators’ data, EY analysis

The total branded room stock available in Russia as of October The graphs below show the actual and projected footprint 2017 (i.e. 179 hotels with 38,705 keys in 3837 locations) is operated of hotel operators in Russia as of October 2017 and including or franchised by 22 international hotel chains currently present future projects till 2022. in the region.

The largest market share (80%) is divided between five chains: Accor Hotels, Hilton Worldwide, , Rezidor Hotel Group, InterContinental Hotels Group.

Share of hotel operators – distribution of existing Share of hotel operators – distribution of future room supply (October 2017) room supply (including existing rooms)

20% 19% 17% 25%

11% 15% 21% 19% 12% 14% 13% 14%

Carlson Rezidor Hotel InterContinental Hotels Carlson Rezidor Hotel InterContinental Hotels Group Group Group Group Accor Hotels Hilton Worldwide Accor Hotels Hilton Worldwide Marriott International Other operators Marriott International Other operators

Sources: hotel operators’ data, EY analysis Sources: hotel operators’ data, EY analysis

International Hotel Chains in Russia – 2018 | 4 Russian hotel brands

Meanwhile, Russian hotel operators are increasing their presence In October 2016 there were 169 hotels under international in both Russia and abroad. National brands as a rule account for management in Russia vs. 72 hotels operated by Russian chains. a significantly smaller proportion of hotels in the markets of most Thus, this year the difference has decreased by 19 hotels in favor countries (except the U.S.) compared with hotels under of Russian chains. international management. This is also true for the Russian market: currently, the share of hotels under international brands Russian operators continue to grow and are opening new hotels (179 hotels) is almost 1.5 times higher than the share of hotels both on the domestic market and abroad. Major Russian hotel under national management (101). chains are listed in the table below:

Russian hotel operators in the domestic and international markets (October 2017)

Number of hotels in Chain Regions / cities in Russia Countries abroad Russia / abroad GOST Hotel Management 26 / 2 Moscow, Moscow region, Sochi, Nizhny Novgorod, Ukraine, Nizhny Novgorod region, Irkutsk, Irkutsk region, Kislovodsk, Khakasia, Abakan, Buryatiya Amaks Hotels & Resorts 19 / 4 Vladimir, Belgorod, Rostov-on-Don, Ryazan, Azov, Belarus Omsk, Veliky Novgorod, Voronezh, Tambov, Novy Urengoy, Perm, Kazan, Krasnoyarsk, Ufa, Izhevsk, Tolyatti, Yoshkar-Ola, Kurgan, Valday Azimut Hotels 18 / 8 Moscow, St. Petersburg, Sochi, Yakutsk, Vladivostok, , Austria Voronezh, Astrakhan, , Ufa, Novosibirsk, Nizhny Novgorod, Kostroma Cronwell Hotels & Resorts 11 / 3 Moscow region, St. Petersburg, Khantymansiysk - Greece Yugra Heliopark Hotels & Resorts 7/ 1 Solnechnogorsk, Zvenigorod, Nebug, Penza, Suzdal, Germany Malye Soli Soyuz Marins Group 7 / - Yalta, Sochi, Ekaterinburg, Nizhny Novgorod, Rostov, - Novosibirsk Cosmos Group 5 / 3 Moscow, Moscow region, Petrozavodsk, Valday Czech Republic, Italy, Namibia

Alliance Hotel Management 5 / - Moscow, Obninsk, Saransk, Abakan, Tuapse -

Korston Hotels 3 / - Moscow, Ryazan, Serpukhov -

Total: 101 / 21

Sources: hotel operator’s data, EY analysis

5 | International Hotel Chains in Russia – 2018 New hotels: 2017 – 2018

During the first ten months of 2017 the Russian hotel market the end of 2017. We believe, however, that the opening of some increased by six new hotels opened under international brands. of them may be postponed until 2018.

According to information that EY has compiled from hotel operators and open sources, 14 more hotels are due to open by

Hotels opened under international management in Russia in January – October 2017

Chain Hotel Number of rooms City Accor Hotels Irkutsk Center 128 Irkutsk Moscow Panfilovskaya 114 Moscow Ibis Moscow Oktyabrskoe Pole 240 Moscow Carlson Rezidor Hotel Group Park Inn by Radisson Izmaylovo Moscow 109 Moscow Hilton Worldwide Moscow Krasnoselskaya 292 Moscow Hilton St. Petersburg Expoforum 234 St. Petersburg Hilton Garden Inn Volgograd 158 Volgograd Lotte Hotels & Resorts Lotte Hotel St. Petersburg 150 St. Petersburg Marriott International Nizhny Novgorod 150 Nizhny Novgorod Total: 9 hotels 1,575 rooms 5 cities

Sources: hotel operators’ data, EY analysis

Hotels under international management due to open in Russia by the end of 2017 (October 2017)

Chain Hotel Number of rooms City Accor Hotels Ibis Domodedovo 158 Domodedovo, Moscow region Carlson Rezidor Hotel Group Hotel, Rostov-on-Don 81 Rostov-on-Don Hilton Worldwide Hilton Garden Inn Novorossiysk 125 Novorossiysk Hilton Garden Inn Orenburg 119 Orenburg Hyatt Hotels Corporation Hyatt Regency Moscow Petrovsky Park 298 Moscow InterContinental Hotels Group Express Moscow - Dubininskaya 184 Moscow Marriott International Sheraton Nizhny Novgorod Kremlin 176 Nizhny Novgorod Sheraton Rostov-on-Don 307 Rostov-on-Don Saransk 159 Saransk Four Points by Sheraton Voronezh 108 Voronezh Voronezh Marriott Hotel 220 Voronezh Wyndham Hotel Group H&S Moscow Greenwood Park 376 Moscow Days Hotel Zolotoe Koltso 150 Pereslavl-Zalessky Ramada Resort Zolotoe Koltso 200 Pereslavl-Zalessky Total: 14 hotels 2,720 rooms 9 cities

Sources: hotel operators’ data, EY analysis

International Hotel Chains in Russia – 2018 | 6 Key fi gures for international hotel operators in Russia (October 2017)

Existing number of Future number of Total number by 2020 Chain Hotels Rooms Hotels Rooms Hotels Rooms

Accor Hotels 39 7,311 30 5,069 69 12,380

Carlson Rezidor Hotel Group 35 9,607 3 621 38 10,228

Hilton Worldwide 24 4,301 26 4,340 50 8,641

Marriott International 23 5,278 16 3,319 39 8,597

InterContinental Hotels Group 18 4,561 12 3,816 30 8,377

Wyndham Hotel Group 5 752 6 1,198 11 1,950

Best Western 5 485 1 125 6 610

Sokos Hotels 3 927 - - 3 927

Kempinski Hotels 3 803 - - 3 803

Hyatt Hotels Corporation 3 700 5 1,213 8 1,913

Louvre Hotels Group 3 634 - - 3 634

Capella Hotel Group 3 220 - - 3 220

Rixos 2 536 - - 2 536

Rocco Forte Hotels 2 367 - - 2 367

Four Seasons Hotels and Resorts 2 357 - - 2 357

Vienna House 2 348 - - 2 348

Domina Hotels 2 327 4 668 6 995

Lotte Hotels & Resorts 2 454 1 192 3 646

Belmond 1 265 - - 1 265

Corinthia Hotels 1 388 - - 1 388

Mamaison Hotels & Residences 1 84 - - 1 84

Jumeirah Group - - 1 76 1 76

Total: 179 38,705 105 20,637 284 59,342

Sources: hotel operators’ data, EY analysis

7 | International Hotel Chains in Russia – 2018 Distribution of international operators by number of hotels

70 60 50 40 30 20 10 0

Existing (October 2017) Future

Source: hotel operators’ data, EY analysis

Distribution of international operators by room supply

14,000 12,000 10,000 8,000 6,000 4,000 2,000 0

Existing (October 2017) Future

Sources: hotel operators’ data, EY analysis

International Hotel Chains in Russia – 2018 | 8 Hotel chain affiliations — key benefits

It is a prevailing opinion among hotel developers and owners – both domestic and international – that a global chain affiliation is an indispensable component of a hotel’s success. Without advocating either option and given the focus of this publication, below we share our thoughts on the key benefits that an owner may expect to gain from affiliation with a global hotel chain.

Major benefits of affiliation with a global hotel chain

Benefit Comment Recognition Recognizable hotel brand is perceived as a quality guarantee

Status of the property International brand raises the status of the property

Safety Foreign tourists prefer to stay in hotels with well-known international brands in “unsafe” countries

Global booking system Opportunity to book via various electronic channels, simplicity of search, booking without intermediaries Integrated marketing Integrated marketing allows brand promotion costs to be reduced due to the hotel’s presence on the operator’s website, in booking systems, catalogs, and brochures Loyalty programs Guests who join hotel chain loyalty programs are motivated to choose hotels in this chain due to various benefits and discounts for regular guests Level of service Common service standards, management systems and staff training in hotel chains result in a higher level of service than in independent hotels Stability in times of crisis Hotel chains are more resilient in times of crisis for a number of reasons: more stable demand from loyal guests, efficient occupancy management due to presence in several global reservation systems, the availability of highly skilled professionals with experience of working in unstable economic conditions Lower costs Hotel chains guarantee lower costs on consumables, maintenance and repairs, advertising and marketing due to large purchase volumes and cost distribution among all hotels in the chain Lower risk to investors International brand lowers risks and provides a great advantage when selling a property or obtaining a bank loan

Source: EY analysis

9 | International Hotel Chains in Russia – 2018 Contact information

Olga Arkhangelskaya Angelika Normann Partner, Real Estate Advisory Senior manager, Hospitality & Leisure Services Leader in the CIS Advisory Services Leader in Russia Tel: +7 495 755 9854 Tel: +7 495 648 9667 [email protected] [email protected]

Anna Levina Manager, Hospitality & Leisure Advisory Services Tel: +7 495 662 9352 [email protected] EY | Assurance | Tax | Transactions | Advisory

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