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Why Invest in Swissôtel WHY INVEST IN SWISSÔTEL ACCOR GLOBAL DEVELOPMENT FEBRUARY 2020 Swissôtel Brand Presentation - February 2020 1 BRAND PRESENTATION Through quality, efficiency and care, our Swiss Hospitality gives guests peace of mind to explore the world and discover life's true rewards. LIFE IS A JOURNEY. LIVE IT WELL. FULL OF VITALITY RELIABLE POSITIONING AT EASE VIDEO RECHARGED Swissôtel Brand Presentation - February 2020 2 USPs SWISS HOSPITALITY Swiss efficiency Product quality Service reliability and care SWISSÔTEL CHICAGO, USA Swissôtel Brand Presentation - February 2020 4 USPs UNIQUE VITALITY VALUE PROPOSITION Worry free stay for guests to enjoy quality time Vitality product and service offerings for body and mind: Vitality Room, in-room fitness kit, Vitality food, drinks and coffee breaks, destination walks, and mindfulness podcasts... Pürovel Spa & Sport concept with unique treatments and Swiss made products SWISSÔTEL RESORT BODRUM BEACH, TURKEY Swissôtel Brand Presentation - February 2020 5 USPs EFFICIENT DESIGN & EFFECTIVE OPERATIONS Flexibility of space programming and services to best suit the guest needs Intelligent design Operational excellence VITALITY ROOM, SWISSÔTELSwissôtel THE Brand STAMFORD, Presentation SINGAPORE - February 2020 6 NETWORK & PIPELINE BRAND STATUS 35 HOTELS 14,789 ROOMS 18 COUNTRIES IN 2019 23 NEW HOTELS BY 2024 MORE ROOMS BY 2024 Swissôtel Brand4,837 Presentation - February 2020 7 Swissôtel Al Ghurair NETWORK & PIPELINE BRAND STATUS - NETWORK AND PIPELINE Figures as of end 2019 19% EUROPE 43% 9% NETWORK ASIA-PACIFIC 2,839 Rooms 12 Hotels NETWORK AMERICAS 6,401Rooms NETWORK PIPELINE 14 Hotels 1,282 Rooms 1,022 Rooms 6 Hotels 29% PIPELINE 3 Hotels 1,913 Rooms PIPELINE AFRICA – 8 Hotels 368 Rooms 2 Hotels MIDDLE EAST NETWORK OPERATING MODE 4,267 Rooms 90% 10% 6 Hotels Managed Franchised PIPELINE 1,484 Rooms 7 Hotels Swissôtel Brand Presentation - February 2020 8 NETWORK & PIPELINE SWISSÔTEL THE BOSPHORUS, ISTANBUL 566 ROOMS & SUITES 63 RESIDENCES 7 LOFTS 7 BARS & RESTAURANTS 29 FUNCTION ROOMS PÜROVEL SPA & SPORT Swissôtel Brand Presentation - February 2020 9 NETWORK & PIPELINE SWISSÔTEL NANKAI, OSAKA 546 ROOMS & SUITES 6 BARS & RESTAURANTS 18 FUNCTION ROOMS PÜROVEL SPA & SPORT Swissôtel Brand Presentation - February 2020 10 NETWORK & PIPELINE SWISSÔTEL KRASNYE HOLMY, MOSCOW 234 ROOMS & SUITES 3 BARS & RESTAURANTS 11 FUNCTION ROOMS PÜROVEL SPA & SPORT Swissôtel Brand Presentation - February 2020 11 NETWORK & PIPELINE SWISSÔTEL THE STAMFORD, SINGAPORE 1252 ROOMS & SUITES 13 BARS & RESTAURANTS 34 FUNCTION ROOMS SPA & SPORT Swissôtel Brand Presentation - February 2020 12 NETWORK & PIPELINE SWISSÔTEL ZÜRICH 347 ROOMS & SUITES 1 BAR & RESTAURANT 17 FUNCTION ROOMS SPA & SPORT Swissôtel Brand Presentation - February 2020 13 NETWORK & PIPELINE SWISSÔTEL CHICAGO 662 ROOMS & SUITES 2 BARS & RESTAURANTS 23 FUNCTION ROOMS SPORT Swissôtel Brand Presentation - February 2020 14 NETWORK & PIPELINE LATEST OPENING: SWISSÔTEL PIK AVENUE , JAKARTA 412 ROOMS & SUITES 3 RESTAURANTS & BARS SPA & SPORT OPENING END OF 2019 Swissôtel Brand Presentation - February 2020 15 NETWORK & PIPELINE UPCOMING OPENINGS: SWISSÔTEL SHARM EL SHEIKH, EGYPT 387 ROOMS DECEMBER 2020 Swissôtel Brand Presentation - February 2020 16 NETWORK & PIPELINE UPCOMING OPENINGS: SWISSÔTEL JEDDAH, SAUDI ARABIA 247 ROOMS DECEMBER 2020 Swissôtel Brand Presentation - February 2020 17 NETWORKNETWORK & &PIPELINE PIPELINE UPCOMING OPENINGS: SWISSÔTEL KATAMEYAH, EGYPT 300 ROOMS DECEMBER 2023 Swissôtel Brand Presentation - February 2020 18 NETWORK & PIPELINE SECURED PIPELINE OVER 5 YEARS As of end December 2019 EUROPE SWISSÔTEL KOTOR, MONTENEGRO 130 ROOMS, JANUARY 2021 SWISSÔTEL KURSAAL BERN, SWITZERLAND 171 ROOMS, JUNE 2020 SWISSÔTEL KYRENIA NORTH CYPRUS, CYPRUS 225 ROOMS, JUNE 2022 SWISSÔTEL BUCHAREST, ROMANIA 223 ROOMS, JUNE 2021 ASIA – PACIFIC SWISSÔTEL GOLD COAST HOPE ISLAND RESORT, AUSTRALIA 166 ROOMS, JANUARY 2025 SWISSÔTEL DHAKA, BANGLADESH 350 ROOMS, DECEMBER 2022 AFRICA – MIDDLE EAST SWISSÔTEL SHARM EL-SHEIK, EGYPT 387 ROOMS, Pending SWISSÔTEL FOKAH NORTH COAST, EGYPT 300 ROOMS, Pending AMERICAS SWISSÔTEL SANTA CRUZ, BOLIVIA 138 ROOMS, JANUARY 2020 SWISSÔTEL MEDELLIN, COLOMBIA 230 ROOMS, MARCH 2022 Swissôtel Brand Presentation - February 2020 19 GUEST EXPERIENCE A PASSION FOR VITALITY FOR BODY AND MIND open happy energetic passionate Our guests are like us. Full of life. Energetic. Passionate. So it’s no surprise that they appreciate our vitality. Because it’s something they value in their everyday life too. Swissôtel Brand Presentation - February 2020 20 GUEST EXPERIENCE BRAND EXPERIENCE – VITALITY ROOM A new perspective on wellbeing and hospitality Swissôtel The Stamford, Singapore Swissôtel The Stamford, Singapore Swissôtel Zürich SwissôtelSwissôtelZürich Resort, Bodrum Beach Swissôtel Brand Presentation - February 2020 21 GUEST EXPERIENCE BRAND EXPERIENCE – PÜROVEL The Pürovel philosophy is derived from the origin of wellbeing and use of nature’s resources. Swissôtel Kunshan Swissôtel Resort Bodrum Beach The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments. Swissôtel Resort Bodrum Beach Swissôtel Le Concorde, Bangkok Swissôtel Brand Presentation - February 2020 22 GUEST EXPERIENCE A PASSION FOR SUSTAINABLE EXCELLENCE reliable sincere visionary committed Naturally, we like to please current guests. But thanks to our commitment to sustainable management, we also consider future guests. It shows we value tomorrow as much as today, creating a brand that stands the test of time. Swissôtel Brand Presentation - February 2020 23 GUEST EXPERIENCE A PASSION FOR HIGH-QUALITY CRAFTSMANSHIP genuine innovative intelligent living tradition Swiss hospitality represents efficiency and care. It is about crafting meaningful and engaging experiences. Together with intelligent, distinct, and high- quality design that’s inspired by local customs, it creates a welcoming atmosphere for guests from around the world. SwissôtelSwissôtel Zurich Brand Presentation - February 2020 24 GUEST EXPERIENCE BRAND EXPERIENCE – SWISSÔTEL CIRCLES Swissôtel Circles Theme Crossing – The Swiss theme and Swiss design circle, Flora circle & Alps circle. destination circles are a strong visual elements of differentiation Swissôtel Jakarta Pik Avenue Swissôtel Zurich Swissôtel Brand Presentation - February 2020 25 GUEST EXPERIENCE GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2019, might be subject to changes FOOD AND WELLNESS LEISURE MEETINGS ARRIVAL PUBLIC SPACES GUEST ROOMS DEPARTURE BEVERAGE FACILITIES FACILITIES AND EVENTS • Swissôtel Circles M • Swissôtel Scent M • Vitality Room • Vitality Breakfast M • Pürovel M • Vitality In • SOS Children’s • Swissôtel Massage Oils Movement Villages Events Give Aways • Doorman Uniform M • Pürovel • Vitality Drinks M Care Products M • Vitality Jogging M • World Food Day (Oct.) • Vitality Dishes M Maps • Mindfulness • Vitality Day & Week M • The Quarter M postcards & • Vitality M March 21st / In-roomFitness podcast • F&B Essentials M 2nd week June Kit • Bed Experience • August 1st Celebration • Pürovel Spa M & Sport • Vitality Meetings • World Food Day • Vitality for body & mind • Sustainable excellence • High-quality Craftsmanship M Mandatory Standard Swissôtel Brand Presentation - February 2020 26 GUEST EXPERIENCE PEOPLE ACTIVATION We aim to provide quality in our people's lives. Every Heartist is an ambassador of our brand. We therefore encourage their development in being authentic, creative and asking "Why?". We put the accent on our peôple. Swissôtel Brand Presentation - February 2020 27 BRAND COMMUNICATION - VISUAL IDENTITY COMMUNICATION CALM CLEAR CREDIBLE Swissôtel Brand Presentation - February 2020 28 COMMUNICATION BRAND COMMUNICATION PLATFORM Website New Website Relaunched Q1/ 2020 Global Brand Social Media Image New strategy Campaign Relaunched Q1/ 2020 Swissôtel Brand Presentation - February 2020 29 AWARDS COMMUNICATION 75 LEADING AWARDS ACROSS 18 PROPERTIES Top region: Asia Pacific (not including China) with 26 awards Condé Nast Johansens Luxury Hotel & Spa Venues Awards – 1 Award Fashion Travel – 1 Award LUX Life Magazine – 1 Award Michelin Guide – 1 Award TripAdvisor – 2 Awards World Luxury Hotel Awards – 2 Awards World Luxury Spa Awards – 1 Award World Travel Awards – 5 Awards RESTAURANT JAAN, SWISSÔTEL THE STAMFORD, SINGAPORE SOFITEL LEGEND METROPOLE HANOI Swissôtel Brand Presentation - February 2020 30 PERFORMANCE BRAND PERFORMANCE BRAND BRAND BRAND REPUTATION AWARENESS PERCEPTION MARGIN PERFORMANCE SCORE >50% 73% €52 88,07 In 3 countries of guests associate Swissôtel Brand Margin® measures the The Reputation Performance Score with the quality and care of financial premium which the measures the overall hotel online Swiss hospitality. brand name adds to the reputation based on several sources: Very high awareness in: intrinsic value of the same hotel Guest Satisfaction Survey (GSS & Net For 60% of guests, Swissôtel is stay with an unbranded Promoter Score), Trip Advisor, Booking, Singapore:77% associated with contemporary alternative Ctrip etc. It is the most representative hotels. hotel’s reputation KPI, requires at least Germany: 61% 100 guests’ feedback and give positive reputation score out of 100% Australia:57% Swissôtel Brand Presentation - February 2020
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