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Swissôtel Brand Factsheet Global Hotel Development PDF

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Swissôtel Brand Factsheet Global Hotel Development PDF Life is a journey. Live it well. Swissôtel’s claim reinforces our believe that time and travel are true gifts in life and that we should use our time — where ever we are in the world — well and wisely. It also reminds us to ensure our guests spend quality time — our Swiss hospitality, synonymous with quality, efficiency and care, takes care of everything so time can be easily spent doing the things they love. swissotel.com SWISSÔTEL DOHA CORNICHE PARK TOWERS QATAR OPENING JUNE 2022 Full of vitality • Reliable • Recharged • At ease FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT MARCH 2021 MARCH 2021 RAFFLES \ ORIENT EXPRESS \ FAENA \ BANYAN TREE \ DELANO \ SOFITEL LEGEND \ FAIRMONT \ SLS \ SO SOFITEL \ THE HOUSE OF ORIGINALS \ RIXOS \ ONEFINESTAY \ MANTIS \ MGALLERY \ 21C \ ART SERIES MONDRIAN \ PULLMAN \ SWISSÔTEL \ ANGSANA \ 25HOURS \ HYDE \ MÖVENPICK \ GRAND MERCURE \ PEPPERS THE SEBEL \ MANTRA \ NOVOTEL \ MERCURE \ ADAGIO \ MAMA SHELTER \ TRIBE \ BREAKFREE \ IBIS IBIS STYLES \ GREET \ IBIS BUDGET \ JO&JOE \ HOTELF1 VITALITY POSITIONING IN THE TRILLION 88/100 52€ DOLLARS HIGH E-REPUTATION BRAND AVERAGE RATE PREMIUM 3 CLASSIC - PREMIUM PERFORMANCE & POSITIVE VERSUS WELL-BEING INTERNATIONAL 4/5 STARS GUEST PERCEPTION INDEPENDANT HOTELS MEGATREND OPEN Global footprint of 60 hotels + PIPELINE Development PRIME SECONDARY AIRPORTS NETWORK 35 HOTELS PIPELINE 25 HOTELS New Built & Conversion LOCATIONS LOCATIONS SUBURBS 14,772 ROOMS 5,553 ROOMS CAPITALS, KEY CITIES & RESORT DESTINATIONS HOTELS ROOMS 18 COUNTRIES NETWORK NETWORK +PIPELINE MAJOR DOMESTIC 662 DESTINATIONS North, Central America 1 3% & Caribbean – OTHER CITIES 758 South America 3 5% & ATTRACTIVE TOURISTIC +230 DESTINATIONS 1,592 Northern Europe 7 13% +1,077 – Southern Europe 1% – +225 Upcoming openings 5,509 India, Middle East 38% Medellín, Colombia - 230 rooms (2022) & Africa 11 +2,149 Dhaka, Bangladesh - 350 rooms (2022) 2,225 14% Gold Coast Hope Island Resort - Australia, 166 rooms (2025) Greater China 5 +529 Kyrenia North Cyprus, Cyprus - 225 rooms (2022) 3,657 South East Asia 24% Corniche Park Towers, Doha, Qatar - 200 rooms (2022) 7 +1,177 369 Pacific 3% 1 +166 Top 3 unique selling propositions PUNCHES ABOVE ITS WEIGHT IN GLOBAL UNIQUE VITALITY VALUE PROPOSITION CONSISTENT IMAGE ASSETS AROUND BRAND AWARENESS (40% IN 2019) x = SUSTAINABLE MANAGEMENT Worry free stay for guests to enjoy quality Thanks to Flagships in Singapore, Turkey, time Sustainability and Team spirit globally Indonesia, U.S.A. and Switzerland Vitality Room / Suite product recognized Good performance too on price premium Pürovel Spa & Sport facilities with unique Brand focus on well-being acknowledged in perception treatments around Swiss made products its key feeder market China (1) For AAA ultra city center, historic conversion, the room size and areas can go down by 15-20% Passions Programming (2) Based on market demand Vitality for body and mind ROOMS URBAN RESORTS Health and happiness go hand in hand. And, Vitality is both an energy- — Average number of rooms 200 and + 200 and + giving philosophy and programme that infuses every part of the guest (1) and colleague journey– from fitness to menus, mindfulness to meetings, — Room average size (sqm) 30-36 36-42 + balcony guest rooms to spa treatments. — Total Gross Floor Area (1) (sqm) 75-110 100-130 Sustainable excellence FOOD Breakfast restaurant 1 bar at a minimum We are guests of the planet and are dedicated to enhancing the quality of & BEVERAGE “The Quarter” Speciality Vitality coffe breaks, dishes life of the people around us. And, as part of Accor’s Planet 21 programme, Restaurant & drinks we innovate and work with you, our colleagues, partners and communities WELL-BEING >250 keys = Pürovel Spa and Sport (more than to make a positive impact on the world. 4 treatment rooms and 4 spa amenities) (2) High-quality craftsmanship <250 keys = Pürovel Sport (minimum 2 treatment rooms but less than 4 and 3 spa amenities) Creativity and craftsmanship go hand-in-hand. From curating innovative Swimming Pool dishes and preparing beds, to providing spa treatments and making guests welcome, we are always looking for new ways to deliver value MEETINGS, Key meeting rooms Club Gold Swiss & and unique experiences for our guests. EVENTS Ballroom (2) Executive Club Rooms & OTHERS Business Center (2) Kids Club (2) Customer profile Operating mode BUSINESS LEISURE 38% 62% 27% 73% 16% 84% DOMESTIC INTERNATIONAL FRANCHISE MANAGEMENT Top 5 flagships to visit THE BOSPHORUS, ISTANBUL BODRUM BEACH RESORT KRASNYE HOLMY, MOSCOW SYDNEY THE MERCHANT COURT TURKEY TURKEY RUSSIA AUSTRALIA SINGAPORE All figures 2020 as of end December.
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