WHY INVEST IN Global Development February 2020

BRAND STATUS — BRAND PRESENTATION IBIS BUDGET — 1 Open to adventure

Hello to the go-getters, early-risers, the riders and the party lovers. Hello to the movers and shakers, to the real deal finders. Hello to the young and the young at heart, the daring, the street smart. Who can make anywhere their home, while embracing the unknown. Hello to those who find adventure in the everyday And when the night comes, a sweet dream of their stay.

SMART FUN COOL EASY GOING BRAND USPs

PART OF IBIS FAMILY, N° 1 EUROPEAN BRAND

ibis family powerful footprint of 2,200 globally

600 ibis budget hotels in 20 countries, leader in Europe and Brazil and fast growing brand

Strong ibis brand awareness

ibis budget Cirebon, Indonesia

BRAND PRESENTATION IBIS BUDGET — 3 BRAND USPs

THE BEST VALUE FOR MONEY OF ITS CATEGORY

Best value for money of its category for 65% of travelers

Standardized 3 pax bedroom with bathroom

Qualitative product markers (Sweet Bed, high-end amenities, tasty breakfast)

ibis budget Meudon,

BRAND PRESENTATION IBIS BUDGET — 4 BRAND USPs

HIGHLY PROFITABLE BUSINESS MODEL

Highest profitability per sqm

Ultra limited service offer

Super reduced space programming

Standardized concept

Low staff manning & maintenance

BRAND PRESENTATION IBIS BUDGET — 5 NETWORK AND PIPELINE – FIGURES AS OF END 2019

636 HOTELS 63,783 ROOMS 23 COUNTRIES IN 2019

59 NEW HOTELS 7,361 MORE ROOMS BY 2024

Official figures, June 2019 BRAND PRESENTATION IBIS BUDGET — 6 NETWORK AND PIPELINE – FIGURES AS OF END 2019

OPERATING MODE 27% 53% Managed 47% Franchised EUROPE NETWORK PIPELINE 19,994 ROOMS 2,938 ROOMS 177 HOTELS 22 HOTELS

8% 55% ASIA-PACIFIC FRANCE NETWORK NETWORK 6,104 ROOMS 50 HOTELS 27,429 ROOMS 351 HOTELS PIPELINE 9% PIPELINE 240 ROOMS 2 HOTELS 963 ROOMS AMERICAS 12 HOTELS 1% NETWORK AFRICA – 9,822 ROOMS MIDDLE EAST 54 HOTELS NETWORK PIPELINE 484 ROOMS 3,224 ROOMS 4 HOTELS 22 HOTELS

BRAND PRESENTATION IBIS BUDGET — 7 NETWORK & PIPELINE FLAGSHIPS

ibis budget Sao Joao, Brazil | 284 Rooms 8 NETWORK & PIPELINE FLAGSHIPS

ibis budget Sao Paulo Paulista, Brazil | 399 Rooms 9 NETWORK & PIPELINE FLAGSHIPS

ibis budget Gent Dampoort, Belgium | 284 Rooms 10 NETWORK & PIPELINE FLAGSHIPS

ibis budget Moscow Panfilovskaya, Russia | 284 Rooms 11 NETWORK & PIPELINE FLAGSHIPS

ibis budget Ambassador Seoul Dongdaemun, South Korea | 195 Rooms 12 NETWORK & PIPELINE FLAGSHIPS

ibis budget Ambassador Busa Haeundae, South Korea | 177 Rooms 13 NETWORK & PIPELINE FLAGSHIPS

ibis budget Aguascalientes Norte , Mexico | 154 Rooms 14 NETWORK & PIPELINE FLAGSHIPS

ibis budget Agadir, Morocco | 121 Rooms 15 NETWORK & PIPELINE LATEST OPENING 2019

ibis budget Aguascalientes Norte , Mexico | 154 Rooms, May 2019 16 NETWORK & PIPELINE LATEST OPENINGS 2019

ibis budget Uberlândia, Brazil | 192 Rooms, January 2019 17 NETWORK & PIPELINE LATEST OPENINGS 2019

ibis budget Geneve Palexpo , Switzerland | 112 Rooms, January 2019 18 NETWORK & PIPELINE LATEST OPENINGS 2019

ibis budget Singapore Emerald, Singapore | 126 Rooms, October 2019 19 NETWORK & PIPELINE SECURED PIPELINE OVER 5 YEARS AS OF END DECEMBER 2019

EUROPE AMERICAS ibis budget TBILISSI, Georgia 220 ROOMS, DECEMBER 2022 ibis budget MEXICO, Mexico 150 ROOMS, FEBRUARY 2020 ibis budget TBILISSI, Georgia 160 ROOMS, JUNE 2022 ibis budget BELO HORIZONTE, Brazil 240 ROOMS, MAY 2020 ibis budget MANNHEIM, Germany 155 ROOMS, MARCH 2020 ibis budget RECIFE, Brazil 226 ROOMS, AUGUST 2020 ibis budget PORTO, Portugal 100 ROOMS, FEBRUARY 2020 ibis budget LIMA, Perou 162 ROOMS, JUNE 2020 ibis budget VALANCIA, Spain 69 ROOMS, OCTOBER 2020 ibis budget CAPAO BONITO, Brazil 84 ROOMS, MARCH 2021 ibis budget MADRID, Spain 88 ROOMS, JUNE 2021 ibis budget LEME, Brazil 84 ROOMS, AUGUST 2020 ibis budget LONDON, United Kingdom 250 ROOMS, MARCH 2020 ibis budget DELICIAS, Mexico 126 ROOMS, JANUARY 2021 ibis budget MANCHESTER, United Kingdom 262 ROOMS, JANUARY 2021

ASIA – PACIFIC

ibis budget SINGAPORE IVORY, Singapore 38 ROOMS, DECEMBER 2020 ibis budget SYDNEY CENTRAL, Australia 97 ROOMS, JULY 2020

BRAND PRESENTATION IBIS BUDGET — 20 GUEST EXPERIENCE BRAND PROGRAM

IBIS BUDGET X RED BULL CAN YOU MAKE IT?

To bring to life its passion for Urban Sport and foster daily adventures, ibis budget is the exclusive hospitality partner of the Red Bull Can You Make It? 2020 edition.

600 students will live the adventure of a lifetime, crossing Europe with only red Bull cans as currency, facing fun challenges in and outside our hotels.

An ibis budget staff team will be part of the competition and raise money for Accor Diversity.

BRAND PRESENTATION IBIS BUDGET — 21 GUEST EXPERIENCE SOCIAL HUB

WELCOME-IN (OPTIONAL)

Mobile Welcome allows the Team members to greet the Guests wherever they want and to be more focused on them.

DESIGN CONCEPT

The design concept is standardized yet flexible though programming.

Social hubs design is contemporary and inspired by the urban sport universe.

M BRAND PRESENTATION IBIS BUDGET — 22 GUEST EXPERIENCE URBAN SPORT MARKERS

ENCOURAGING OUR GUESTS TO STAY ACTIVE IN A FUN AND OFF-BEAT

SMALL SPORT EQUIPMENT RUNNING MAP

Our hotels provide A running map is available to small sport equipment for individual encourage the guests to explore the practice in all areas. surroundings of the .

TRAINING TIPS

Fun training tips are displayed across the hotel. Everywhere becomes a playground.

M BRAND PRESENTATION IBIS BUDGET — 23 GUEST EXPERIENCE NEST 2.0

DESIGN CONCEPT

The rooms can welcome 1, 2, 3 or up to 6 pax.

They have been designed to ensure a maximum of comfort for our guests and are inspired by the urban sport universe.

M BRAND PRESENTATION IBIS BUDGET — 24 GUEST EXPERIENCE NEW ENRICHED F&B OFFER

BREAKFAST TO GO

BREAKFAST BUFFET

MINI MARKET

THE BEER BAR BY IBIS BUDGET

M BRAND PRESENTATION IBIS BUDGET — 25 GUEST EXPERIENCE GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE

The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2019, might be subject to changes

Arrival & Social hub Guest rooms F&B departure

Dress code M Design concept M NEST 2.0 room design Breakfast buffet M concept M

Welcome-in Small sport Breakfast to go M M P equipment Sweet Bed M by ibis budget Mini market M

Training tips M P Branded amenities M The beer bar by ibis Running map M P budget

M MANDATORY

P PROGAM

BRAND PRESENTATION IBIS BUDGET — 26 GUEST EXPERIENCE PEOPLE

HEARTIST® A MOTIVATING AND ENGAGING PROGRAM THAT AIMS TO UNLOCK THE CREATIVITY AND INITIATIVE IN ALL OUR EMPLOYEES.

What does it mean to be an ibis budget Heartist®? • Be an expert of my brand • Make our guest feel active and savvy • Share the brand passion for Urban Sport

BRAND PRESENTATION IBIS BUDGET — 27 COMMUNICATION A NEW ENERGETIC VISUAL IDENTITY

The visual identity embodies ibis budget’s new positioning of smart basecamps for in & out adventure with a passion for Urban Sport.

It is inspired by sports ground lines, plays with lines & curves and includes : - A fresh color palette - A smart and modern font - A lifestyle iconography with dynamic gestures and poses

Let’s get into the game!

BRAND PRESENTATION IBIS BUDGET — 28 COMMUNICATION WE ARE OPEN ibis brands have taken a major turn in communication with a new global lifestyle brand campaign celebrating all ibis values, underlined by the new signature "We Are Open“ message.

This is an ode to openness in the form of a slam that shows how togetherness, curiosity and inclusiveness are at the core of its values. - A straight forward expression claiming that an open world is a better world

- The expression of a shared desire for new encounters, new experiences, new cultures

ADVERTISING VIDEO - An invitation to come and live the ibis experience

BRAND PRESENTATION IBIS BUDGET — 29 COMMUNICATION SOCIAL MEDIA

2020: a great ambition for social media strategy

1 global instagram Regional Facebook World-class YouTube account pages FACEBOOK.COM/IBIS channel INSTAGRAM.COM/IBISBUDGET YOUTUBE.COM/IBIS

Activation with Red Bull partnership

BRAND PRESENTATION IBIS BUDGET — 31 COMMUNICATION IBIS.COM

14 000 000 users 78 000 000 page views in 13 languages

4% conversion rate

2019 figures

BRAND PRESENTATION IBIS BUDGET — 32 COMMUNICATION IBIS BUDGET AWARDS 2019

➢ Best international brand – Spain

➢ Best Midscale/Economy Hotel Brand – British Travel Awards 2019

BRAND PRESENTATION IBIS BUDGET — 33 PERFORMANCE WE MEASURE SUCCESS THROUGH THE EVOLUTION OF:

Brand Brand Brand Reputation Awareness Perception Margin Performance Score 35% 49% +€5 77.25 %

of travelers see ibis budget as a Price premium vs. independent hotels The Reputation Performance Score measures the overall hotel online Above or nearly 40% of total smart brand in France. reputation based on several sources: awareness in 5 countries ibis budget’s strongest Guest Satisfaction Survey (GSS & Net perception hook is its ‘good Brand Margin® measures the financial Promoter Score), Trip Advisor, value’; it has positive scores on premium which the brand name Booking, Ctrip etc. It is the most representative hotel’s reputation KPI, ‘consistent quality standard’ and adds to the intrinsic value of the same requires at least 100 guests’ feedback ‘staff with caring attitude’ but fails hotel stay with an and give positive reputation score out to own ‘quality breakfast’ or unbranded alternative ‘comfortable rooms’ of 100%

Our objective is to Our objective is to raise Our objective is to strongly increase Our objective is to reach 78,4 this price premium. increase awareness awareness of our position pts in 2020. by +1to 4 pts. as the premium low-cost hotel brand.

Source: BEAM Source: BEAM Source: BEAM Source: BEAM

BRAND PRESENTATION IBIS BUDGET — 34 PERFORMANCE BRAND AWARENESS (%)

65

51 51

43 40 36 34 34 30 27 25 25

15 16

EUROPE AMERICA ASPAC AFRICA

BRAND PRESENTATION IBIS BUDGET — 35 PERFORMANCE BRAND MARGIN (€) 19

12 12 12

10

7

5 5 5

3 3 3 2 1

EUROPE AMERICA ASPAC AFRICA

BRAND MARGIN® IN €

Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ». Figures as of end 2019. BRAND PRESENTATION IBIS BUDGET — 36 PERFORMANCE RPS

NORTH & CENTRAL AMERICA EUROPE 83% 76.8% ASIA - PACIFIC 77.8%

SOUTH AMERICA AFRICA – 79.4% MIDDLE EAST 81.2% ibis budget Average RPS 77.2% BRAND PRESENTATION IBIS BUDGET — 37 PERFORMANCE ACCOR DISTRIBUTION SOLUTION*

Accor offers > 110 global distribution channels at best market conditions

*All Accor brands excluding recently integrated: Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe

BRAND PRESENTATION IBIS BUDGET — 38 PERFORMANCE IBIS BUDGET DISTRIBUTION PERFORMANCE BY ACCOR ROOM REVENUE BASED

CALL CENTERS, INFLUENCED HOTEL DIRECT* *Hotel & cluster services

32% DIRECT SALES ACCOR WEB 60% WEBSITES, MOBILE SITES & APP 7% FOCUS WEB (ACCOR WEB + WEB PARTNER) 68% OF IBIS BUDGET 25% 32% ROOM REVENUE HOTEL COMES THROUGH PMS 8,4M ROOM NIGHTS ACCOR CENTRAL RESERVATION SYSTEM ROOM REVENUE 35% 1% €491M

WEB PARTNERS 36% INDIRECT SALES (OTAs) GDS/IDS

BRAND PRESENTATION IBIS BUDGET — 39 NEW BOOKING ENGINE & APP

#1 MULTIBRAND PORTAL DAILY COMPANION APP BRAND.COM WEBSITES ALL.ACCOR.COM

▪ 300M Website + App visits ▪ 56% Mobile and App visits* ▪ Plugged to ALL.ACCOR.COM

▪ 2200 Destinations ▪ 1 Download every minute ▪ 78M Pages viewed on ibis.Com

▪ 18 Languages

*year 2019 + from dec 2019-to Mid Feb 2020, since launch of ALL

BRAND PRESENTATION IBIS BUDGET — 40 NEW LOYALTY PROGRAM

THE ONLY LIFESTYLE THE FAST GROWING THE MOST GLOBAL LOYALTY PROGRAM LOYALTY PROGRAM LOYALTY PROGRAM

▪ Loyalty members worldwide Central NEW LIMITLESS EXPERIENCES AND 64M South Europe EXTENDED OPPORTUNITIES America ▪ 31% Loyalty contribution rate 6% North & 8% TO EARN & REDEEM POINTS Central ▪ X 2 Members stay twice more America, NEW BENEFITS Caribbean ▪ X 2 Members spend twice more 11% ASPAC ▪ 2 New tiers (diamond & limitless hidden tier) 31% ▪ 34 Brands and + 214M Nothern ▪ Suite Night Upgrade Europe ▪ F&B outside a stay 150 12% 120 100 NEW PARTNERSHIPS 70 Other Europe, 4,7 France ▪ PSG – Games / Net media value +€200m to ALL 4 53 64 Middle-East & 32 40 12% Africa ▪ AEG – Worldwide arenas & festivals 2016 2017 2018 2019 20% ▪ IMG – Taste festivals

ALL FRS Huazhu

BRAND PRESENTATION IBIS BUDGET — 41 6. BRAND PERFORMANCE APPENDIX

BRAND PRESENTATION IBIS BUDGET — 42 DEVELOPMENT CRITERIA - PROGRAMMING

AAA ULTRA CITY CENTER LOCATION, HISTORIC WORLDWIDE CONVERSION

>80 keys (Franchise) RECOMMENDED NUMBER >125 keys 100 keys and + OF ROOMS (Management)

ROOM AVREAGE SIZE 12,5 sqm 12,5 – 13,5 sqm

TGFA / ROOM -15%/-20% of worldwide 22 – 25 sqm

No restaurant but breakfast room and FOOD & BEVERAGE vending machine No bar PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

No fitness center INTERNATIONAL WELL-BEING No swimming pool CAPITALS No spa KEY CITIES & RESORTS MAJOR DOMESTIC MEETINGS No meeting room DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

BRAND PRESENTATION IBIS BUDGET — 43 DESIGN & TECHNICAL SERVICES - GUIDELINES

IBIS BUDGET DESIGN BRIEF Can be used before HCSA is signed

IBIS BUDGET NEST IBIS BUDGET CONSTRUCTION SHOWCASE BOOK & RENOVATION STANDARDS Can be used after HCSA is signed Can be used after HCSA is signed

What’s happening in 2020 ? ibis budget new design concept

IBIS BUDGET STYLE BOOK Can be used before HCSA is signed THANK YOU