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Ibis Budget Average RPS 77.2% BRAND PRESENTATION IBIS BUDGET — 37 PERFORMANCE ACCOR DISTRIBUTION SOLUTION*

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Ibis Budget Average RPS 77.2% BRAND PRESENTATION IBIS BUDGET — 37 PERFORMANCE ACCOR DISTRIBUTION SOLUTION* WHY INVEST IN IBIS BUDGET Accor Global Development February 2020 BRAND STATUS — BRAND PRESENTATION IBIS BUDGET — 1 Open to adventure Hello to the go-getters, early-risers, the riders and the party lovers. Hello to the movers and shakers, to the real deal finders. Hello to the young and the young at heart, the daring, the street smart. Who can make anywhere their home, while embracing the unknown. Hello to those who find adventure in the everyday And when the night comes, a sweet dream of their stay. SMART FUN COOL EASY GOING BRAND USPs PART OF IBIS FAMILY, N° 1 EUROPEAN BRAND ibis family powerful footprint of 2,200 hotels globally 600 ibis budget hotels in 20 countries, leader in Europe and Brazil and fast growing brand Strong ibis brand awareness ibis budget Cirebon, Indonesia BRAND PRESENTATION IBIS BUDGET — 3 BRAND USPs THE BEST VALUE FOR MONEY OF ITS CATEGORY Best value for money of its category for 65% of travelers Standardized 3 pax bedroom with bathroom Qualitative product markers (Sweet Bed, high-end amenities, tasty breakfast) ibis budget Meudon, France BRAND PRESENTATION IBIS BUDGET — 4 BRAND USPs HIGHLY PROFITABLE BUSINESS MODEL Highest profitability per sqm Ultra limited service offer Super reduced space programming Standardized concept Low staff manning & maintenance BRAND PRESENTATION IBIS BUDGET — 5 NETWORK AND PIPELINE – FIGURES AS OF END 2019 636 HOTELS 63,783 ROOMS 23 COUNTRIES IN 2019 59 NEW HOTELS 7,361 MORE ROOMS BY 2024 Official figures, June 2019 BRAND PRESENTATION IBIS BUDGET — 6 NETWORK AND PIPELINE – FIGURES AS OF END 2019 OPERATING MODE 27% 53% Managed 47% Franchised EUROPE NETWORK PIPELINE 19,994 ROOMS 2,938 ROOMS 177 HOTELS 22 HOTELS 8% 55% ASIA-PACIFIC FRANCE NETWORK NETWORK 6,104 ROOMS 50 HOTELS 27,429 ROOMS 351 HOTELS PIPELINE 9% PIPELINE 240 ROOMS 2 HOTELS 963 ROOMS AMERICAS 12 HOTELS 1% NETWORK AFRICA – 9,822 ROOMS MIDDLE EAST 54 HOTELS NETWORK PIPELINE 484 ROOMS 3,224 ROOMS 4 HOTELS 22 HOTELS BRAND PRESENTATION IBIS BUDGET — 7 NETWORK & PIPELINE FLAGSHIPS ibis budget Sao Joao, Brazil | 284 Rooms 8 NETWORK & PIPELINE FLAGSHIPS ibis budget Sao Paulo Paulista, Brazil | 399 Rooms 9 NETWORK & PIPELINE FLAGSHIPS ibis budget Gent Dampoort, Belgium | 284 Rooms 10 NETWORK & PIPELINE FLAGSHIPS ibis budget Moscow Panfilovskaya, Russia | 284 Rooms 11 NETWORK & PIPELINE FLAGSHIPS ibis budget Ambassador Seoul Dongdaemun, South Korea | 195 Rooms 12 NETWORK & PIPELINE FLAGSHIPS ibis budget Ambassador Busa Haeundae, South Korea | 177 Rooms 13 NETWORK & PIPELINE FLAGSHIPS ibis budget Aguascalientes Norte , Mexico | 154 Rooms 14 NETWORK & PIPELINE FLAGSHIPS ibis budget Agadir, Morocco | 121 Rooms 15 NETWORK & PIPELINE LATEST OPENING 2019 ibis budget Aguascalientes Norte , Mexico | 154 Rooms, May 2019 16 NETWORK & PIPELINE LATEST OPENINGS 2019 ibis budget Uberlândia, Brazil | 192 Rooms, January 2019 17 NETWORK & PIPELINE LATEST OPENINGS 2019 ibis budget Geneve Palexpo , Switzerland | 112 Rooms, January 2019 18 NETWORK & PIPELINE LATEST OPENINGS 2019 ibis budget Singapore Emerald, Singapore | 126 Rooms, October 2019 19 NETWORK & PIPELINE SECURED PIPELINE OVER 5 YEARS AS OF END DECEMBER 2019 EUROPE AMERICAS ibis budget TBILISSI, Georgia 220 ROOMS, DECEMBER 2022 ibis budget MEXICO, Mexico 150 ROOMS, FEBRUARY 2020 ibis budget TBILISSI, Georgia 160 ROOMS, JUNE 2022 ibis budget BELO HORIZONTE, Brazil 240 ROOMS, MAY 2020 ibis budget MANNHEIM, Germany 155 ROOMS, MARCH 2020 ibis budget RECIFE, Brazil 226 ROOMS, AUGUST 2020 ibis budget PORTO, Portugal 100 ROOMS, FEBRUARY 2020 ibis budget LIMA, Perou 162 ROOMS, JUNE 2020 ibis budget VALANCIA, Spain 69 ROOMS, OCTOBER 2020 ibis budget CAPAO BONITO, Brazil 84 ROOMS, MARCH 2021 ibis budget MADRID, Spain 88 ROOMS, JUNE 2021 ibis budget LEME, Brazil 84 ROOMS, AUGUST 2020 ibis budget LONDON, United Kingdom 250 ROOMS, MARCH 2020 ibis budget DELICIAS, Mexico 126 ROOMS, JANUARY 2021 ibis budget MANCHESTER, United Kingdom 262 ROOMS, JANUARY 2021 ASIA – PACIFIC ibis budget SINGAPORE IVORY, Singapore 38 ROOMS, DECEMBER 2020 ibis budget SYDNEY CENTRAL, Australia 97 ROOMS, JULY 2020 BRAND PRESENTATION IBIS BUDGET — 20 GUEST EXPERIENCE BRAND PROGRAM IBIS BUDGET X RED BULL CAN YOU MAKE IT? To bring to life its passion for Urban Sport and foster daily adventures, ibis budget is the exclusive hospitality partner of the Red Bull Can You Make It? 2020 edition. 600 students will live the adventure of a lifetime, crossing Europe with only red Bull cans as currency, facing fun challenges in and outside our hotels. An ibis budget staff team will be part of the competition and raise money for Accor Diversity. BRAND PRESENTATION IBIS BUDGET — 21 GUEST EXPERIENCE SOCIAL HUB WELCOME-IN (OPTIONAL) Mobile Welcome allows the Team members to greet the Guests wherever they want and to be more focused on them. DESIGN CONCEPT The design concept is standardized yet flexible though programming. Social hubs design is contemporary and inspired by the urban sport universe. M BRAND PRESENTATION IBIS BUDGET — 22 GUEST EXPERIENCE URBAN SPORT MARKERS ENCOURAGING OUR GUESTS TO STAY ACTIVE IN A FUN AND OFF-BEAT SMALL SPORT EQUIPMENT RUNNING MAP Our hotels provide A running map is available to small sport equipment for individual encourage the guests to explore the practice in all areas. surroundings of the hotel. TRAINING TIPS Fun training tips are displayed across the hotel. Everywhere becomes a playground. M BRAND PRESENTATION IBIS BUDGET — 23 GUEST EXPERIENCE NEST 2.0 DESIGN CONCEPT The rooms can welcome 1, 2, 3 or up to 6 pax. They have been designed to ensure a maximum of comfort for our guests and are inspired by the urban sport universe. M BRAND PRESENTATION IBIS BUDGET — 24 GUEST EXPERIENCE NEW ENRICHED F&B OFFER BREAKFAST TO GO BREAKFAST BUFFET MINI MARKET THE BEER BAR BY IBIS BUDGET M BRAND PRESENTATION IBIS BUDGET — 25 GUEST EXPERIENCE GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2019, might be subject to changes Arrival & Social hub Guest rooms F&B departure Dress code M Design concept M NEST 2.0 room design Breakfast buffet M concept M Welcome-in Small sport Breakfast to go M M P equipment Sweet Bed M by ibis budget Mini market M Training tips M P Branded amenities M The beer bar by ibis Running map M P budget M MANDATORY P PROGAM BRAND PRESENTATION IBIS BUDGET — 26 GUEST EXPERIENCE PEOPLE HEARTIST® A MOTIVATING AND ENGAGING PROGRAM THAT AIMS TO UNLOCK THE CREATIVITY AND INITIATIVE IN ALL OUR EMPLOYEES. What does it mean to be an ibis budget Heartist®? • Be an expert of my brand • Make our guest feel active and savvy • Share the brand passion for Urban Sport BRAND PRESENTATION IBIS BUDGET — 27 COMMUNICATION A NEW ENERGETIC VISUAL IDENTITY The visual identity embodies ibis budget’s new positioning of smart basecamps for in & out adventure with a passion for Urban Sport. It is inspired by sports ground lines, plays with lines & curves and includes : - A fresh color palette - A smart and modern font - A lifestyle iconography with dynamic gestures and poses Let’s get into the game! BRAND PRESENTATION IBIS BUDGET — 28 COMMUNICATION WE ARE OPEN ibis brands have taken a major turn in communication with a new global lifestyle brand campaign celebrating all ibis values, underlined by the new signature "We Are Open“ message. This is an ode to openness in the form of a slam that shows how togetherness, curiosity and inclusiveness are at the core of its values. - A straight forward expression claiming that an open world is a better world - The expression of a shared desire for new encounters, new experiences, new cultures ADVERTISING VIDEO - An invitation to come and live the ibis experience BRAND PRESENTATION IBIS BUDGET — 29 COMMUNICATION SOCIAL MEDIA 2020: a great ambition for social media strategy 1 global instagram Regional Facebook World-class YouTube account pages FACEBOOK.COM/IBIS channel INSTAGRAM.COM/IBISBUDGET YOUTUBE.COM/IBIS Activation with Red Bull partnership BRAND PRESENTATION IBIS BUDGET — 31 COMMUNICATION IBIS.COM 14 000 000 users 78 000 000 page views in 13 languages 4% conversion rate 2019 figures BRAND PRESENTATION IBIS BUDGET — 32 COMMUNICATION IBIS BUDGET AWARDS 2019 ➢ Best international brand – Spain ➢ Best Midscale/Economy Hotel Brand – British Travel Awards 2019 BRAND PRESENTATION IBIS BUDGET — 33 PERFORMANCE WE MEASURE SUCCESS THROUGH THE EVOLUTION OF: Brand Brand Brand Reputation Awareness Perception Margin Performance Score 35% 49% +€5 77.25 % of travelers see ibis budget as a Price premium vs. independent hotels The Reputation Performance Score measures the overall hotel online Above or nearly 40% of total smart brand in France. reputation based on several sources: awareness in 5 countries ibis budget’s strongest Guest Satisfaction Survey (GSS & Net perception hook is its ‘good Brand Margin® measures the financial Promoter Score), Trip Advisor, value’; it has positive scores on premium which the brand name Booking, Ctrip etc. It is the most representative hotel’s reputation KPI, ‘consistent quality standard’ and adds to the intrinsic value of the same requires at least 100 guests’ feedback ‘staff with caring attitude’ but fails hotel stay with an and give positive reputation score out to own ‘quality breakfast’ or unbranded alternative ‘comfortable rooms’ of 100% Our objective is to Our objective is to raise Our objective is to strongly increase Our objective is to reach 78,4 this price premium. increase awareness awareness of our position pts in 2020. by +1to 4 pts. as the premium low-cost hotel brand. Source: BEAM Source: BEAM Source: BEAM Source: BEAM BRAND PRESENTATION IBIS BUDGET — 34 PERFORMANCE BRAND AWARENESS (%) 65 51 51 43 40 36 34 34 30 27 25 25 15 16 EUROPE AMERICA ASPAC AFRICA BRAND PRESENTATION IBIS BUDGET — 35 PERFORMANCE BRAND MARGIN (€) 19 12 12 12 10 7 5 5 5 3 3 3 2 1 EUROPE AMERICA ASPAC AFRICA BRAND MARGIN® IN € Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative.
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