Open to creativity Hello to those who give curiosity a taste, Those who prefer open spaces and a world embraced, Those who are never hostile… to style. Hello to the makers, the thinkers, hello to the dreamers. Hello to the beauty hunters who see the wonder of design as one of a kind And always keep an open mind.
ibis.com
IBIS STYLES MERIDA GALERIAS MEXICO
Trendy • Playful • Surprised • Joyful
FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT MARCH 2021 - PHOTOS © ACCOR PHOTO LIBRARY PHOTO © ACCOR - PHOTOS MARCH 2021
RAFFLES \ ORIENT EXPRESS \ FAENA \ BANYAN TREE \ DELANO \ SOFITEL LEGEND \ FAIRMONT \ SLS \ SO
SOFITEL \ THE HOUSE OF ORIGINALS \ RIXOS \ ONEFINESTAY \ MANTIS \ MGALLERY \ 21C \ ART SERIES
MONDRIAN \ PULLMAN \ SWISSÔTEL \ ANGSANA \ 25HOURS \ HYDE \ MÖVENPICK \ GRAND MERCURE \ PEPPERS
THE SEBEL \ MANTRA \ NOVOTEL \ MERCURE \ ADAGIO \ MAMA SHELTER \ TRIBE \ BREAKFREE \ IBIS
IBIS STYLES \ GREET \ IBIS BUDGET \ JO&JOE \ HOTELF1 #1 NEAR BEST RATE PREMIUM 60% 562 = 562 OF ECONOMY BRANDS OF FRANCHISEES HOTELS STYLES CLASSIC - ECONOMY IN 13 KEY COUNTRIES IN THE NETWORK INTERNATIONAL 3 STARS (€11 brand average)
OPEN Global footprint of 733 hotels + PIPELINE Development PRIME SECONDARY AIRPORTS NETWORK 562 HOTELS PIPELINE 171 HOTELS New Built & Conversion LOCATIONS LOCATIONS SUBURBS 59,481 ROOMS 24,757 ROOMS CAPITALS, KEY CITIES & RESORT DESTINATIONS HOTELS ROOMS 49 COUNTRIES NETWORK NETWORK +PIPELINE MAJOR DOMESTIC 219 DESTINATIONS North, Central America 2 1% & Caribbean +120 OTHER CITIES 6,068 South America 46 10% & ATTRACTIVE TOURISTIC +2,709 DESTINATIONS 13,640 Northern Europe 130 23% +5,988 18,908 Southern Europe 26% 252 +2,620 Upcoming openings 2,248 India, Middle East 7% Muscat, Oman - 282 rooms (2022) & Africa 12 +4,213 Porto Alegre Moinhos, Brazil - 112 rooms (2021) 6,081 11% Dubai Deira Waterfront, U.A.E. - 143 rooms (2022) Greater China 49 +3,567 Dijon Sud Domaine de Beauregard, France - 57 rooms (2021) 9,851 South East Asia 18% Castelnaudary, France - 69 rooms (2021) 48 +5,324 2,466 Pacific 3% 23 +216
Top 3 unique selling propositions THE NEW STAR OF THE IBIS FAMILY x CREATIVE BY DESIGN = MAGIC FLEXIBILITY ibis family powerful footprint of 2,200 hotels Each hotel has a playful & premium design Market driven space programming (room globally. inspired by a unique theme that is story told size, no mandatory restaurant nor bar…). 562 ibis Styles hotels in 10 years and still high across the hotel Soft standards backed up by ibis family speed development. 562 hotels = 562 themes reliable concepts & processes. Strong ibis brand awareness plus ibis Styles 71% of customers think the brand is creative Perfect brand for existing hotels conversion. higher perceived brand premium.
Passion Programming
The theme ROOMS URBAN To express the brand passion for creative design each ibis Styles has unique and inspired theme. — Average number of rooms 100 and + — Room average size (sqm) 20 - 24 — Total Gross Floor Area (sqm) 40 - 50 Key programs FOOD 1 restaurant (1) & BEVERAGE shared with breakfast room Social hubs - Discover the themes 1 bar (1) Each ibis Styles has a unique and inspired theme, highlighted in the design of the social hub, and present all along the customer journey, WELL-BEING Fitness center (1) from the design to signage, all the way to the dress code. Swimming pool (2)
(1) Perfect photospot MEETINGS, EVENTS Meeting rooms & OTHERS A perfect photo spot encourages guest to take creative pictures Web corner highlighting the theme of the hotel and to share them on social media. Kids area (1) Based on market demand (2) Nice to have SweetBed™ by ibis Styles The best sleeping experience on the market in terms of technology, design, product & price/quality ratio. Creative F&B Customer profile Operating mode An F&B offer that triggers creativity thanks to trendy DIY elements. BUSINESS LEISURE 51% 49% 61% 39% 64% 36% DOMESTIC INTERNATIONAL FRANCHISE MANAGEMENT
Top 5 flagships to visit
SÃO PAULO BARRA FUNDA PARIS NATION PORTE DE BUDAPEST CENTER SINGAPORE ON MACPHERSON BALI PETITENGET BRAZIL MONTREUIL FRANCE HUNGARY SINGAPORE INDONESIA All figures 2020 as of end December