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Why Invest in Sofitel Global Hotel Development PDF WHY INVEST IN SOFITEL ACCOR GLOBAL DEVELOPMENT Q1 2021 P. 1 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LIVE THE FRENCH WAY Imagine modern luxury hotels where the essence of each destination is artfully blended with sophisticated French art de vivre - art of living, creating chic experiences for guests to indulge in and celebrate life’s pleasures, the French way. CHIC PASSIONATE INDULGED SPECIAL P. 2 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND STORY Born in France in 1964 with the ambition of taking modern French luxury hospitality to the most sought-after destinations around the world, Sofitel established itself over the years as the international hotel brand with French flair, present in over 40 countries, and offering heartfelt, tailor-made services, luxurious and stylish settings, where each guest is made to feel special and finds joie de vivre throughout their stay. The brand logo – the Sofitel Link – represents its sophistication and an artful blend of the essence of each locale with the brand’s French art de vivre spirit that can be experienced at every Sofitel address. P. 3 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES ONLY FRENCH LUXURY HOTEL BRAND Modern luxury hotels blending French “art de vivre” - art of living - with the best and most sophisticated of the local culture. Sofitel Paris Le Faubourg, France P. 5 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES STRONG BRAND EQUITY Great global footprint with > 120 hotels in key destinations > 40 countries in the 5 continents Strong awareness > 60% in key feeder markets Sofitel Munich Bayerpost, Germany P. 6 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES TOP 3 USPs INVESTORS’ REASSURANCE > 55 years of brand heritage and "savoir-faire" French origin & French luxury DNA, trust in luxury industry, higher brand perception and preference Sofitel Paris Le Faubourg, France P. 7 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A GLOBAL FOOTPRINT OF 140 HOTELS OPEN AND IN THE PIPELINE 12% network + pipeline 7% Northern Europe network + pipeline 12% network + pipeline North, Central 14 3,678 South East Asia America & Caribbean 1 402 6% 13 3,607 network + pipeline 7 2,182 1 723 1 157 Southern Europe 27% network + pipeline 14 2,045 Greater China 1 245 23% network + pipeline 4% India, Middle 23 7,555 NETWORK 120 hotels 30,000 rooms network + pipeline East & Africa 5 1,877 PIPELINE 19 hotels 5,300 rooms South America 96% 25 6,508 5 1,471 10% 8 1,216 network + pipeline 1 187 Pacific HOTEL ROOM 4% NETWORK NETWORK PIPELINE PIPELINE FRANCHISE MANAGEMENT 14 3,209 O P E R A T I N G 1 250 MODE All figures as of end December 2020 P. 8 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE SOFITEL PARIS LE FAUBOURG (FRANCE) 148 ROOMS P.9 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE SOFITEL LONDON ST JAMES (UNITED KINGDOM) 183 ROOMS P.10 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE SOFITEL ROME VILLA BORGHESE (ITALY) 78 ROOMS P.11 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS SOFITEL MEXICO CITY REFORMA (MEXICO) 275 ROOMS P.12 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS SOFITEL WASHINGTON DC LAFAYETTE SQUARE (UNITED STATES) 237 ROOMS P.13 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS SOFITEL MONTEVIDEO CARRASCO (URUGUAY) 116 ROOMS P.14 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - CHINA SOFITEL SHANGHAI HONGQIAO (CHINA) 350 ROOMS P.15 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - ASIA SOFITEL SINGAPORE CITY CENTRE (SINGAPORE) 223 ROOMS P.16 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIP RESORTS - ASIA SOFITEL BALI NUSA DUA BEACH RESORT (INDONESIA) 415 ROOMS P.17 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - PACIFIC SOFITEL SYDNEY DARLING HARBOUR (AUSTRALIA) 590 ROOMS P.18 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIP RESORTS – MIDDLE-EAST SOFITEL DUBAI THE PALM RESORT & SPA (UAE) 546 ROOMS P.19 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS SOFITEL ISTANBUL TAKSIM (TURKEY) 203 ROOMS 2019 P.20 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS SOFITEL DUBAI WAFI (UNITED ARAB EMIRATES) 598 ROOMS 2020 P.21 HOTEL DEVELOPMENT POSITIONING USPs PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENING SOFITEL ADELAIDE (AUSTRALIA) 250 ROOMS 2021 P.22 HOTEL DEVELOPMENT POSITIONING USPs PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENING SOFITEL SEOUL (KOREA) 563 ROOMS 2021 P.23 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR DESIGN CHIC DESIGN From the timeless and elegant settings of Sofitel Legend to the sophisticated and chic designs of Sofitel Hotels & Resorts, every Sofitel address is a work of art by masterly architects and designers like Didier Gomez (Sofitel Paris Le Faubourg), Pierre-Yves Rochon (Sofitel London St James), Andrée Putman (Sofitel Paris Arc de Triomphe), Richard Francis-Jones (Sofitel Sydney Darling Harbour) and many more. Sofitel Paris Le Faubourg Sofitel London St James P. 24 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS CHIC DESIGN SOFITEL FASHION COLLECTION As the Sofitel Brands create “Magnifique” experiences and weave bonds with guests, our Ambassadors are the most important links and actors of this success. Accordingly, the Sofitel Fashion Collection line of uniforms illustrates the essence of luxury, good taste and French elegance. It evokes a timeless sense of style. The designer, Léa Peckre is a young French fashion creator who studied in the renowned school of “La Cambre” in Brussels. After working for the prestigious houses of Jean Paul Gaultier, Givenchy and Isabel Marant, she created her own brand in 2013. P. 25 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A CURIOSITY AND PASSION FOR ARTS & CULTURE ARTS & CULTURE (WITH A FRENCH ATTITUDE) Inventive art displays, traveling photography exhibitions, exhilarating musical performances (La Nuit by Sofitel, Fete de la Musique), poetic literary showcases, literary awards, Le Petit Prince for kids and more, Sofitel blends French and international artistic expressions to create celebratory cultural journeys that promise to both delight and inform. P. 26 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS ART &CULTURE LA NUIT BY SOFITEL Sofitel’s signature, multi-sensory party concept combines the best of Parisian nightlife with localculture, bringing guests together through leading musical acts, dynamic DJ sets, experimental cocktails and strikingly creative lighting and visual effects. P. 27 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR AUTHENTIC GASTRONOMY AUTHENTIC & LIVELY F&B (WITH KEY FRENCH ELEMENTS) Whether it is French haute cuisine or re-interpreted gastronomical traditions, our skillful chefs create enticing, inspired dining that is enriched by each destination’s unique aromas, textures, ingredients, flavors and secret recipes. At Sofitel, guests are treated to "Gastronomie Française" from finest breads and delectable pastries to premium wines (Sofitel Wine Days, French Breakfast, Les Diners Sofitel…) and cheeses from around the world. P. 28 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS AUTHENTIC & LIVELY F&B GASTRONOMIE FRANÇAISE Sofitel brings to life celebrated French gastronomy through the modern reimagining of culinary traditions. From the kitchens of famed boulangeries and the cellars of storied vineyards, guests are served fine breads, delectable pastries,and premium wines and cheeses from across the globe. P. 29 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR WELL-BEING INDULGENT WELLNESS Sofitel embraces
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