WHY INVEST IN SOFITEL ACCOR GLOBAL DEVELOPMENT Q1 2021
P. 1 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
LIVE THE FRENCH WAY
Imagine modern luxury hotels where the essence of each destination is artfully blended with sophisticated French art de vivre - art of living, creating chic experiences for guests to indulge in and celebrate life’s pleasures, the French way.
CHIC PASSIONATE INDULGED SPECIAL
P. 2 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND STORY
Born in France in 1964 with the ambition of taking modern French luxury hospitality to the most sought-after destinations around the world, Sofitel established itself over the years as the international hotel brand with French flair, present in over 40 countries, and offering heartfelt, tailor-made services, luxurious and stylish settings, where each guest is made to feel special and finds joie de vivre throughout their stay.
The brand logo – the Sofitel Link – represents its sophistication and an artful blend of the essence of each locale with the brand’s French art de vivre spirit that can be experienced at every Sofitel address.
P. 3 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
ONLY FRENCH LUXURY HOTEL BRAND
Modern luxury hotels blending French “art de vivre” - art of living - with the best and most sophisticated of the local culture.
Sofitel Paris Le Faubourg, France P. 5 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
STRONG BRAND EQUITY
Great global footprint with > 120 hotels in key destinations > 40 countries in the 5 continents
Strong awareness > 60% in key feeder markets
Sofitel Munich Bayerpost, Germany P. 6 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
TOP 3 USPs
INVESTORS’ REASSURANCE
> 55 years of brand heritage and "savoir-faire"
French origin & French luxury DNA, trust in luxury industry, higher brand perception and preference
Sofitel Paris Le Faubourg, France P. 7 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
A GLOBAL FOOTPRINT OF 140 HOTELS OPEN AND IN THE PIPELINE
12% network + pipeline 7% Northern Europe network + pipeline 12% network + pipeline North, Central 14 3,678 South East Asia America & Caribbean 1 402
6% 13 3,607 network + pipeline 7 2,182 1 723 1 157 Southern Europe 27% network + pipeline 14 2,045 Greater China 1 245 23% network + pipeline 4% India, Middle 23 7,555 NETWORK 120 hotels 30,000 rooms network + pipeline East & Africa 5 1,877 PIPELINE 19 hotels 5,300 rooms South America
96% 25 6,508 5 1,471 10% 8 1,216 network + pipeline 1 187 Pacific
HOTEL ROOM 4% NETWORK NETWORK PIPELINE PIPELINE FRANCHISE MANAGEMENT 14 3,209 O P E R A T I N G 1 250 MODE
All figures as of end December 2020 P. 8 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE
SOFITEL PARIS LE FAUBOURG (FRANCE)
148 ROOMS
P.9 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE
SOFITEL LONDON ST JAMES (UNITED KINGDOM)
183 ROOMS
P.10 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - EUROPE
SOFITEL ROME VILLA BORGHESE (ITALY)
78 ROOMS
P.11 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS
SOFITEL MEXICO CITY REFORMA (MEXICO)
275 ROOMS
P.12 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS
SOFITEL WASHINGTON DC LAFAYETTE SQUARE (UNITED STATES)
237 ROOMS
P.13 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - AMERICAS
SOFITEL MONTEVIDEO CARRASCO (URUGUAY)
116 ROOMS
P.14 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - CHINA
SOFITEL SHANGHAI HONGQIAO (CHINA)
350 ROOMS
P.15 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - ASIA
SOFITEL SINGAPORE CITY CENTRE (SINGAPORE)
223 ROOMS
P.16 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIP RESORTS - ASIA
SOFITEL BALI NUSA DUA BEACH RESORT (INDONESIA)
415 ROOMS
P.17 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS - PACIFIC
SOFITEL SYDNEY DARLING HARBOUR (AUSTRALIA)
590 ROOMS
P.18 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIP RESORTS – MIDDLE-EAST
SOFITEL DUBAI THE PALM RESORT & SPA (UAE)
546 ROOMS
P.19 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS
SOFITEL ISTANBUL TAKSIM
(TURKEY)
203 ROOMS
2019
P.20 HOTEL DEVELOPMENT POSITIONING USPs NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS
SOFITEL DUBAI WAFI (UNITED ARAB EMIRATES) 598 ROOMS 2020
P.21 HOTEL DEVELOPMENT POSITIONING USPs PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENING
SOFITEL ADELAIDE
(AUSTRALIA)
250 ROOMS
2021
P.22 HOTEL DEVELOPMENT POSITIONING USPs PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENING
SOFITEL SEOUL
(KOREA)
563 ROOMS
2021
P.23 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR DESIGN
CHIC DESIGN
From the timeless and elegant settings of Sofitel Legend to the sophisticated and chic designs of Sofitel Hotels & Resorts, every Sofitel address is a work of art by masterly architects and designers like Didier Gomez (Sofitel Paris Le Faubourg), Pierre-Yves Rochon (Sofitel London St James), Andrée Putman (Sofitel Paris Arc de Triomphe), Richard Francis-Jones (Sofitel Sydney Darling Harbour) and many more.
Sofitel Paris Le Faubourg Sofitel London St James
P. 24 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
CHIC DESIGN
SOFITEL FASHION COLLECTION
As the Sofitel Brands create “Magnifique” experiences and weave bonds with guests, our Ambassadors are the most important links and actors of this success. Accordingly, the Sofitel Fashion Collection line of uniforms illustrates the essence of luxury, good taste and French elegance. It evokes a timeless sense of style.
The designer, Léa Peckre is a young French fashion creator who studied in the renowned school of “La Cambre” in Brussels. After working for the prestigious houses of Jean Paul Gaultier, Givenchy and Isabel Marant, she created her own brand in 2013.
P. 25 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A CURIOSITY AND PASSION FOR ARTS & CULTURE
ARTS & CULTURE (WITH A FRENCH ATTITUDE)
Inventive art displays, traveling photography exhibitions, exhilarating musical performances (La Nuit by Sofitel, Fete de la Musique), poetic literary showcases, literary awards, Le Petit Prince for kids and more, Sofitel blends French and international artistic expressions to create celebratory cultural journeys that promise to both delight and inform.
P. 26 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
ART &CULTURE
LA NUIT BY SOFITEL
Sofitel’s signature, multi-sensory party concept combines the best of Parisian nightlife with localculture, bringing guests together through leading musical acts, dynamic DJ sets, experimental cocktails and strikingly creative lighting and visual effects.
P. 27 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR AUTHENTIC GASTRONOMY
AUTHENTIC & LIVELY F&B (WITH KEY FRENCH ELEMENTS)
Whether it is French haute cuisine or re-interpreted gastronomical traditions, our skillful chefs create enticing, inspired dining that is enriched by each destination’s unique aromas, textures, ingredients, flavors and secret recipes. At Sofitel, guests are treated to "Gastronomie Française" from finest breads and delectable pastries to premium wines (Sofitel Wine Days, French Breakfast, Les Diners Sofitel…) and cheeses from around the world.
P. 28 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
AUTHENTIC & LIVELY F&B
GASTRONOMIE FRANÇAISE
Sofitel brings to life celebrated French gastronomy through the modern reimagining of culinary traditions. From the kitchens of famed boulangeries and the cellars of storied vineyards, guests are served fine breads, delectable pastries,and premium wines and cheeses from across the globe.
P. 29 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A PASSION FOR WELL-BEING
INDULGENT WELLNESS
Sofitel embraces the art of wellness holistically, offering a wealth of relaxation and rejuvenation benefits through its signature Sofitel Spa and Fitness concepts and De-Light wholesome foods. In the rooms, guests get to indulge in the blissful Sofitel MyBedTM sleep-time experience, soothing bath rituals and generous offers of exquisite bath amenities from luxury French brands.
Sofitel Singapore Sentosa Resort & Spa
P. 30 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
Over 55,00 Sofitel MyBed™ products sold on Sofitel Boutique (sofitelboutique.com)
INDULGENT WELLBEING
SOFITEL MYBEDTM
Designed to provide ultimate insleep-time bliss, Sofitel MyBedTM ushers a whole new concept in relaxation. This multi-sensorial experience ensures all guests have a luxurious rest and wake up feeling refreshed.
Sofitel MyBedTM lulls guests to sleep with plush beddings, comforting tea, aromatherapy scents inspired by the destination.
P. 31 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PROGRAMS
INDULGENT WELLBEING
SLEEP MENU & INDULGENT BATH
As part of the Sofitel MyBedTM Sleep Menu offers, this signature in-room service transforms the bathroom into a private sanctuary with luxurious options for relaxation. Guests can choose between complimentary and chargeable bath experiences – e.g. a therapeutic Soothing Bath that invites a lazy soak with calming essential oils and curative bath salts or a Bubble Bath that injects fun into the bath time experience.
P. 32 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PEOPLE ACTIVATION
SOFITEL COUSU MAIN – SERVICE FROM THE HEART
Sofitel Heartists and Ambassadors around the world are passionate about heartfelt hospitality, delivering genuinely caring and thoughtfully personalized service right from the heart. This is the service culture of Sofitel - Cousu Main, a mark of service excellence that Sofitel guests have come to recognize and appreciate over the years.
P. 33 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES VISUAL IDENTITY
The logotype and new visual identity of Sofitel fully embody the codes of modern French luxury and style.
The use of fresh colors such as lagoon and blueberry blue, emerald green and raspberry pink demonstrates the renewal of the brand and its new and fresh look.
P. 34 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES COMMUNICATION PLATFORM
GLOBAL ADVERTISING BRAND WEBSITE: CAMPAIGN Informative and inspiring, the Sofitel website provides seamless research-to- LIVE THE FRENCH WAY reservation journey anytime, anywhere. Sofitel.com
PR & COMMUNICATIONS
Spontaneous, joyous, carefree, with an elegant touch of joie de vivre and “désinvolture”, this is how we describe the hedonist French way of living. SOCIAL MEDIA TOTAL REACH 2.4B Over 1.3 million followers. NET REACH 2019 571M Over 180,000 followers.
Over 150,000 followers. Over 12,000 followers. Sofitel is also presented on
P. 35 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES AWARDS
400+ PROMINENT AWARDS ACROSS 50 HOTELS IN 2020
SOFITEL LEGEND acclaimed as one of the best 15 global luxury brands by readers of Travel & Leisure for the 2nd consecutive year. Sofitel Mexico City Reforma was chosen as a T&L Hot opening in 2020.
Sofitel Legend Santa Clara Cartagena was voted the 2nd best luxury hotel in the world by readers of Conde Nast Traveller, taking the first spot in South America. Sofitel Bogota Victoria Regia, Sofitel New York, Sofitel Legend The Grand Amsterdam, Sofitel London St James, Sofitel Legend Metropole Hanoi, Sofitel Angkor and Sofitel Phnon Pehn were all recognized as some of the best in the world by readers of Conde Nast Traveller.
Sofitel Hotels & Resorts was acclaimed as best luxury business hotel brand in Asia and Europe, respectively by DestinAsian and Business Traveller magazines. SOFITEL LEGEND METROPOLE HANOI
P. 36 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND PERFORMANCE
BRAND AWARENESS BRAND PERCEPTION BRAND MARGIN REPUTATION PERFORMANCE A truly international recognition in the Sofitel is recognized for… SCORE luxury segment 1.A luxurious experience, especially • Brazil 102 through an exceptional bedding • The #1 luxury brand in terms of concept • Australia 93 awareness and preference in France, 2.Standing out for its contemporary Australia & Brazil and elegant style & design • USA 88 3. Loved for its inimitable French • Average global awareness identity • Russia 86 • Almost 2/3 of guests associate 61% Sofitel with “French art de vivre”, • UAE 82 89,30% experienced especially through - Gastronomy • China 70 >60% in key countries, among - Design affluent travellers - Culture - France, Australia >80% - Brazil, UK > 70% - Germany, Singapore, China, 71€ Switzerland >60% 66 %
Our objective is to enhance brand Our objective is to reach and to a Our objective is to increase brand Our objective is to increase 2018 perception in all key feeder markets awareness in key markets such as brand margin potential CompIndex of above 1.10 vs. global Dec the USA, Middle East (> 60%) (modern French art de vivre and luxury competition
positioning) Source : YTD
P. 37 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
BRAND TOTAL AWARENESS – AFFLUENT TRAVELERS
87 83
73 69 68 66 64
52 52
42 38 34
France United Germany Russia USA Canada Brazil Australia China Singapore Japan UAE/S. Kingdom Arabia
EUROPE AMERICAS ASPAC MEA
Source: BEAM - Brand Equity & Awareness Monitoring December 2019 | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country
P. 38 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
BRAND MARGIN (€)
102
92 86 88 82
72 72 69 65
54
43
26
France United Germany Russia USA Canada Brazil Australia China Singapore Japan UAE/S. Kingdom Arabia
EUROPE AMERICAS ASPAC MEA
Brand Margin® in € Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ». Base: people having stayed in paid-for accommodation in the last 12 months and somewhat/very familiar with the brand
Brand Margin ® in €. Traveller representative Figures as of end 2019
P. 39 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
CENTRAL BRAND DELIVERY POWERED BY ACCOR FOR LUXURY ROOM NIGHT BASED
LOYALTY DIRECT HOTEL 10% OTA 19%
FOCUS WEB (ACCOR WEB + WEB PARTNER)
ALL.ACCOR.COM, BRANDS.COM, VOICE 66,7% ROOM NIGHTS 16% 2,5M
€478M ROOM REVENUE
B2B GLOBAL SALES (incl. GDS) 22%
Central Brand Delivery: CBD (%) CBD (Central Brand Delivery) measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales. A 70% CBD means that 70% of the room nights of an hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem.
Figures as of YTD DECEMBER 2019 P. 40 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
NEW BOOKING ENGINE & APP
1 MULTIBRAND PORTAL 1 LIFESTYLE COMPANION APP 18 BRAND.COM WEBSITES ALL.ACCOR.COM + ACCOR ALL +
▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ SOFITEL.COM plugged to ALL.ACCOR.COM
▪ 2,200 Destinations ▪ 1 Download every minute
▪ 18 Languages ▪ > 4,3/5 app ratings iOS: 4,5/5 & Android: 4,3/5 NEW in 2020: • All Safe label visibility on digital experience to rest-assure guests during the pandemic • Launch of Apartment & Villas website . dedicated to Branded Residences and Extended Stay hotels
OfficialOfficial figures figures as of as end of end 2019 2019 P. 41 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
NEW LOYALTY PROGRAM
THE ONLY LIFESTYLE THE FAST GROWING THE MOST GLOBAL LOYALTY PROGRAM + LOYALTY PROGRAM + LOYALTY PROGRAM
NEW LIFESTYLE & AUGMENTED ▪ 68M Loyalty members worldwide HOSPITALITY FRAMEWORK South America ▪ 37% Loyalty contribution rate in RN 8% OFFERING EXTENDED OPPORTUNITIES North & Central America, TO EARN & REDEEM POINTS Members stay twice more ▪ x 3,6 Caribbean Asia - Pacific 11% 32% than non-members NEW BENEFITS ▪ 38 Brands and + 226M ▪ Suite Night Upgrade ▪ F&B outside a stay Nothern Europe 160 22% 120 NEW PARTNERSHIPS 100 Middle-East & 70 Africa 5% ▪ PSG – Games / Net media value +€200m to ALL 4 4.7 66 40 53 ▪ AEG – Worldwide arenas & festivals 32 2016 2017 2018 2020 Southern Europe ▪ IMG – Taste festivals 22%
ALL FRS Huazhu
OfficialOfficial figures figures as of as end of end 2019 2019 P. 42 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
ACCORACCOR DISTRIBUTIONDISTRIBUTION SOLUTIONS SOLUTIONS (€) * ACCOR OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
*All Accor brands excluding recently integrated: Official figures as of end 2019 Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe P. 43 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
DEVELOPMENT CRITERIA
AAA ULTRA CITY CENTER LOCATION, HISTORIC WORLDWIDE PRIME SECONDARY AIRPORTS CONVERSION LOCATIONS LOCATIONS SUBURBS RECOMMENDED NUMBER OF ROOMS 150 – 250 keys 200 – 250 keys INTERNATIONAL
HOTEL ROOM AVERAGE SIZE -10/-15% of worldwide 40 sqm and + CAPITALS KEY CITIES & RESORTS TGFA / ROOM 75 – 90 sqm 90 – 110 sqm
RECOMMENDED MAJOR DOMESTIC DESTINATIONS NUMBER OF ROOMS 150 – 250 keys 200 – 250 keys
ROOM AVERAGE SIZE 40 sqm + balcony 45 sqm + balcony OTHER CITIES & RESORT ATTRACTIVE TOURISTIC DESTINATIONS TGFA / ROOM 110 – 150 sqm 120 – 165 sqm
1 Breakfast Restaurant 1 Destination Restaurant FOOD & BEVERAGE 1 Destination Bar Additional F&B (1)
SoSpa WELL-BEING SoFit Swimming pool Club Milesime Magnifique meetings & events MEETINGS Ballroom (1) Business Centre available Kids Club (Le Petit Prince / Villa des Enfants) (1)
(1) Based on market demand Official figures as of end 2019 P.44 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GUEST JOURNEY BRAND MARKERS & RITUALS
ARRIVAL & DEPARTURE PUBLIC SPACES GUESTROOMS F&B WELLNESS FACILITIES LEISURE FACILITIES MEETINGS & EVENTS
TM M FRENCH WELCOME M ART OF THE FRENCH M SOFITEL MYBED M GASTRONOMIE M SOFITEL SPA CLUB MILLÉSIME MAGNIFIQUE MEETINGS M GREETING BOUQUET FRANÇAISE & EVENTS
FASHION COLLECTION M M FÊTE DE LA MUSIQUE M SOFITEL SOUNDS M SLEEP MENU M SOFITEL L’APERITIF SOFITEL FITNESS CÔTÉ PISCINE M (Uniforms) (Animated through La Nuit)
M M ESSENCE DE SOFITEL M CANDLE RITUAL M INDULGENT BATH M SOFITEL LE GOUTER SOFITEL YOGA LA NUIT BY SOFITEL
M FRENCH LUXURY M DE-LIGHT PHOTO EXHIBITIONS BATH AMENITIES
LITERARY ESCAPES DEVIALET LES DINERS SOFITEL
SOFITEL WINE DAYS
AUTHENTIC & LIVELY F&B ART & CULTURE CHIC DESIGN INDULGENT WELLBEING M MANDATORY
P. 45 HOTEL DEVELOPMENT POSITIONING USPs NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES
SOFITEL ART CURATION GUIDELINES Can be used after HCSA is signed SOFITEL DESIGN BRIEF Can be used before HCSA is signed
SOFITEL STYLE BOOK SOFITEL CONSTRUCTION Can be used before HCSA is signed & RENOVATION STANDARDS Can be used after HCSA is signed
P.46 THANK YOU
www.sofitel.com SOFITEL BRAND PRESENTATION P. 4147