LOCALLY INSPIRED

Every Mercure is a portal to a destination. Its staff are genuinely knowledgeable about the city and every detail of the decor tells a story about the location and its cultural heritage. While every Mercure hotel is unique, all share the same engagement for high-quality services. So from the moment our guests step inside a Mercure – be it in Paris, Rio or Bangkok – they are immersed in their destination. Mercure: travel made authentic.

mercure.com

ENTHUSIASTIC GENUINE ENRICHED

MERCURE MÜNCHEN CITY CENTER STIMULATED MUNICH, GERMANY

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT AUGUST 2018 – PHOTOS © ACCORHOTELS PHOTO LIBRARY PHOTO © ACCORHOTELS – PHOTOS 2018 AUGUST 2nd 22 € 40 % LARGEST MIDSCALE BRAND AVERAGE RATE PREMIUM OF HOTEL CHAIN VERSUS WEB BOOKING (non-standardized chain and outside North America) INDEPENDANT HOTELS

NETWORK PIPELINE DEVELOPMENT New Built & Conversion

793 101,704 136 22,883 PRIME SECONDARY AIRPORTS HOTELS & ROOMS HOTELS & ROOMS LOCATIONS LOCATIONS SUBURBS CAPITALS, KEY CITIES & RESORT DESTINATIONS

EUROPE MAJOR DOMESTIC DESTINATIONS 579 hotels ASIA / PACIFIC 66,327 rooms 129 hotels OTHER CITIES Pipeline: +3,163 rooms & ATTRACTIVE TOURISTIC 22,666 rooms DESTINATIONS 63 Pipeline: +16,575 rooms AFRICA COUNTRIES MIDDLE EAST AMERICAS LATEST OPENINGS 23 hotels 62 hotels 4,726 rooms 7,985 rooms SOHAR, OMAN Pipeline: +2,091 rooms Pipeline: +1,054 rooms KOODDOO, MALDIVES SUKHUMVIT 11 BANGKOK, THAILAND TOP 5 SINGAPORE ON STEVENS, SINGAPORE NUMBER OF HOTELS AND ROOMS PER REGION LYON GENAS EUREXPO, FRANCE NETWORK + PIPELINE

Net figures POSITIONING DISTRIBUTION *Central Reservation System RATING Locally inspired midscale international 3 and 4 stars CRS* CONTRIBUTION RATE SEGMENT Midscale Mercure room revenue 69 % via AccorHotels CRS*

WEB Mercure online direct sales: AccorHotels web sites and mobile 14 % • 3.3 M Mercure room nights CUSTOMER PROFILE • €293 M Mercure room revenue BUSINESS 60% LEISURE 40% MOBILE GROWTH DOMESTIC 65% INTERNATIONAL 35% +29 % Mercure room revenue via AccorHotels CRS*

(1) For AAA ultra city center, historic conversion, the room size and areas can go down by 15-20% KEY IDENTIFIERS PROGRAMMING (2) Based on market demand Locally Inspired. Each hotel has its own style and personality. Locally rooted, the design and decor of each hotel tells an ROOMS URBAN RESORTS authentic & inspiring story. Blending classic decoration with a modern twist or contemporary design & heritage, with a new — Average number of rooms 125 and + 150 and + (1) bedding offer, Mercure hotels are a promise of an inspiring — Room average size (sqm) 24-30 26-33 + balcony (1) escape. — Total Gross Floor Area (sqm) 52-75 56-82

Local wine & beverage concept. Offer of quality wines or FOOD & BEVERAGE Breakfast room and/or restaurant beverage with a story to tell, locally produced or selectively 1 bar distributed by demanding producers, at attractive prices anyway. Local Stories. Mercure reveals local stories and secrets that only WELL-BEING Fitness center (2) true locals know about. These unusual stories can be discovered Swimming pool (nice to have) on mercure.com, through talking directly to our messenger bot Spa (2) and, of course, by our hosts during your Mercure experience. MEETINGS, Meeting room Brand Wall. It is an invitation to dive into the destination upon EVENTS & OTHERS “Ready to work by Mercure” (2) arrival! Highly visible in the lobby, the brand wall is an artistic Web corner project that invites guests to feel immediately in harmony with the place. Made of burlap bags, vegetation, stones, bricks… it raises the guests curiosity and contributes to create an immersive experience. TOP 5 FLAGSHIPS TO VISIT MOSCOW ARBAT JAKARTA SIMATUPANG IGUAZU HOTEL IRU RESORT QUEENSTOWN BERLIN WITTENBERGPLATZ RUSSIA INDONESIA ARGENTINA NEW ZEALAND GERMANY Network & Pipeline as of end June 2018 Network as of end 2017 Other figures