Locally inspired hotels Each Mercure is a portal to its destination, offering travellers a high-quality stay and immersive local experiences. Its teams are genuinely knowledgeable about the city and every detail of the décor tells with elegance an authentic and inspiring story of the locality. Every Mercure hotel is unique and an invitation to discover the local culture through F&B and craftsmanship.
mercure.com
MERCURE MÜNCHEN CITY CENTER MUNICH, GERMANY
Passionate about local discoveries • Genuine & enthusiastic teams Modern & elegant decorative design
FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT AUGUST 2020 - PHOTOS © ACCOR PHOTO LIBRARY PHOTO © ACCOR - PHOTOS 2020 AUGUST #1 €24 40% HIGHEST PREMIUM PERCEPTION BRAND AVERAGE RATE PREMIUM OF WEB BOOKING OF THE LARGEST MID BRANDS VERSUS CLASSIC - MIDSCALE WORLDWIDE INDEPENDANT HOTELS INTERNATIONAL 3/4 STARS
Network Pipeline Development 851 HOTELS & 111,419 ROOMS 207 HOTELS & 32,961 ROOMS PRIME SECONDARY AIRPORTS New Built & Conversion LOCATIONS LOCATIONS SUBURBS
CAPITALS, KEY CITIES & RESORT DESTINATIONS ASIA / PACIFIC EUROPE 175 hotels MAJOR DOMESTIC 589 hotels 30,883 rooms DESTINATIONS 67,453 rooms Pipeline: Pipeline: +6,309 rooms +23,797 rooms OTHER CITIES & ATTRACTIVE TOURISTIC 62 DESTINATIONS AFRICA COUNTRIES MIDDLE-EAST AMERICAS 23 hotels 64 hotels Upcoming openings 4,755 rooms 8,328 rooms Pipeline: +2,502 rooms Pipeline: +353 rooms Moscow Negglynaya, Russia, 102 rooms (2021) Dubai Jumeirah Triangle, U.A.E., 348 rooms (2020) Criciuma, Brazil, 130 rooms (2020) NUMBER OF HOTELS AND ROOMS PER REGION Sydney Bankstown, Australia, 123 rooms (2020) NETWORK + PIPELINE Shanghai Chenghuang Temple, China, 260 rooms (2020)
Top 3 unique selling propositions
KNOWN & TRUSTED GLOBAL BRAND + LOCALLY INSPIRED BRAND + AUTHENTIC AND PASSIONATE TEAMS Largest midscale global brand network Local design rooted in authentic values, Sense Of Hospitality: Great perception of worldwide with >800 hotels in >60 countries. elegance and culture. “genuinely pleasant staff” and Highest High price brand premium perception Local products through all F&B outlets. scores of “feeling of high status”. in its segment. Discover Local: in-hotel animations Local Stories: Collection of unexpected Balanced client mix: business vs. leisure showcasing food, beverage & craftsmanship. stories of the destination told by the teams & domestic vs. international. and shared in-hotel. Provides feeling of “high status” better than other brands in category.
Passion Programming
Discover local ROOMS URBAN RESORTS The Mercure brand program brings to life in hotels its passion for local food, beverage and craftsmanship. — Average number of rooms 125 and + 150 and + “Discover Local” is a series of in-hotel events and products showcase open — Room average size (1) (sqm) 24-30 26-33 + balcony to guests and locals. It is designed to fuel local discovery, support local — Total Gross Floor Area (1) (sqm) 52-75 56-82 businesses and inspire social connections in order to enrich the guest experience. FOOD & BEVERAGE Breakfast room and/or restaurant 1 bar Key programs WELL-BEING Fitness center (2) Social hub Swimming pool (3) Mercure social hubs offer an all-day-dynamic with flexible places to eat, Spa (2) drink, socialize or work. MEETINGS, EVENTS & OTHERS Meeting room Brand wall “Ready to work by Mercure” (2) Made either of materials inspired by the locality, the hotel’s or the Web corner destination’s story, the Brand Wall is a key point of attention in the social (1) For AAA ultra city center, historic conversion, the room size and areas can go hub translating the local inspiration of the designer. down by 15-20% (2) Based on market demand (3) Nice to have Guest rooms The decoration and furnishing reflect the hotel’s local inspiration, in full coherence with overall hotel design. Customer profile Food & Beverage Food & Beverage plays a key role for travelers looking for unique and BUSINESS 60% 40% LEISURE authentic experiences to discover a destination, from breakfast to diner. DOMESTIC 65% 35% INTERNATIONAL
Top 5 flagships to visit
MOSCOW ARBAT JAKARTA SIMATUPANG IGUAZU HOTEL IRU RESORT QUEENSTOWN BERLIN WITTENBERGPLATZ RUSSIA INDONESIA ARGENTINA NEW ZEALAND GERMANY All figures as of end June 2020