WHY INVEST IN SWISSÔTEL
LIFE IS A JOURNEY. LIVE IT WELL. Our Swiss hospitality allows you to spend quality time exploring the world and live life well. ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
1 LIFE IS A JOURNEY. LIVE IT WELL. We are Swissôtel Hotels & Resorts. We are Swiss at heart and global by nature. Through quality, efficiency and care, our Swiss hospitality gives guests the peace of mind they need to explore the world and discover life’s true rewards.
SWISS HOSPITALITY SENSE OF PLACE VITALITY SPIRIT
WHY INVEST IN SWISSÔTELPOSITIONING2 IT’S ALL IN OUR NAME
SWISSÔTEL = SWISS & HOTEL
OUR SWISS SIDE OUR HOSPITALITY SIDE •Quality in each and every detail • Our biggest asset – our dedicated and •Intelligent design genuinely caring colleagues and partners •Efficient and effective operations to • Our pride in our profession guarantee profitability and ROI • Our aim to provide peace of mind
WHY INVEST IN SWISSÔTELPOSITIONING3 GROWTH OF A LEADING BRAND 87/100 High e-reputation performance & positive guest perception
€38 Brand Average rate premium versus independent hoteliers
3 trillion VITALITY positioning in the 3 trillion
dollar well being megatrend
2017 of end
Swissôtel The Bosphorus, Istanbul, Turkey Figures as WHY INVEST IN SWISSÔTELKEY FIGURES4 NETWORK VS PIPELINE GLOBAL PRESENCE 13,432 rooms 4,456 rooms
50 Hotels including projects 31 Hotels in operation 19 Under development 100%
Geographical split 23%
EUROPE 12 hotels 3,101 rooms Pipeline +1,247 rooms
10% Swissôtel Berlin - Germany AMERICAS 40% 3 hotels 1,281 rooms ASPAC Pipeline: +230 rooms 12 hotels 28% 5,319 rooms Pipeline +1,595 rooms MIDDLE-EAST & AFRICA 4 hotels 3,731 rooms Pipeline: +1,384 rooms
Swissôtel Al Maqam- Saudi Arabia Swissôtel Chicago - USA
Swissôtel The Merchant - Singapore 2018
June
of end end of Figures as Figures WHY INVEST IN SWISSÔTELNETWORK & PIPELINE5 KEY UPCOMING OPENINGS – 2018-2021
Swissôtel Bali, Indonesia Swissôtel Jeddah, Saudi Arabia Swissôtel Resort Kotor, 176 rooms 247 rooms Montenegro - 130 rooms (2021) (2020) (2020)
Swissôtel Sofia, Bulgaria Swissôtel Gold Coast, Australia Swissôtel Bodrum Hill, Turkey Swissôtel Koza Park, 304 rooms 166 rooms 72 rooms Istanbul, Turkey – 160 rooms (2019) (2020) (2019) (2019)
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE6 FLAGSHIPS SWISSÔTEL THE BOSPHORUS ISTANBUL, TURKEY
566 ROOMS & SUITES 63 RESIDENCES 7 LOFTS 7 BARS & RESTAURANTS 28 FUNCTION ROOMS PÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE7 FLAGSHIPS SWISSÔTEL NANKAI OSAKA, JAPAN
546 ROOMS & SUITES 8 BARS & RESTAURANTS 19 FUNCTION ROOMS PÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE8 FLAGSHIPS SWISSÔTEL KRASNYE HOLMY MOSCOW, RUSSIA
234 ROOMS & SUITES 3 BARS & RESTAURANTS 11 FUNCTION ROOMS PÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE9 FLAGSHIPS SWISSÔTEL THE MERCHANT COURT, SINGAPORE
1261 ROOMS & SUITES 15 BARS & RESTAURANTS 27 FUNCTION ROOMS SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE10 FLAGSHIPS SWISSÔTEL SYDNEY, AUSTRALIA
369 ROOMS & SUITES 2 BARS & RESTAURANTS 8 FUNCTION ROOMS SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE11 FLAGSHIPS SWISSÔTEL CHICAGO, USA
661 ROOMS & SUITES 3 BARS & RESTAURANTS 7 FUNCTION ROOMS SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE12 VITALITY FOR BODY & MIND The Vitality programme reflects Swissôtel’s mind-set: open, happy, energetic and passionate. Vitality is also Swissôtel’s initiative to help guests maintain their mental and physical fitness while on the road. Key products and services include: - Vitality Coffee Breaks - Vitality Menus - catering to diets and allergies - Vitality Drinks Menu - Vitality Activities - Jogging maps, Destination walks, In-room fitness equipment, mindfulness activities
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS13 PÜROVEL The Pürovel philosophy is derived from the origin of wellbeing and use of nature’s resources. The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments.
Swissôtel Resort, Bodrum Beach Swissôtel Bremen
Swissôtel Kunshan PROVIDING ALPINE INSPIRED WELL-BEING
Swissôtel Resort, Bodrum Beach Swissôtel Le Concorde, Bangkok WHY INVEST IN SWISSÔTELKEY IDENTIFIERS14 SUSTAINABLE EXCELLENCE Reliable. Sincere. Visionary. Commited
With the Sustainability Report 2018, we will have 9 years of solid data Swissôtel is certified on international sustainability standards
Quality Management (ISO 9001) Environmental Management (ISO 14001) Health & Safety Management (OHSAS 18001)
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS15 SWISSÔTEL DESIGN Functional Design Using genuine materials, intelligent innovation and high quality craftsmanship – we appeal to all five senses. We combine Swissness with the local story.
Swissôtel The Bosphorus, Istanbul Swissôtel The Bosphorus, Istanbul
Swissôtel The Stamford, Singapore Swissôtel Zurich Circadian lighting panel used in our Vitality Room, Zurich WHY INVEST IN SWISSÔTELKEY IDENTIFIERS16 THE QUARTER SIGNATURE RESTAURANT CONCEPT
Totally Swiss, Definitely local
Swissôtel Resort, Bodrum Beach WHY INVEST IN SWISSÔTELKEY IDENTIFIERS17 SWISSÔTEL COMMUNICATION
BRAND CAMPAIGN AWARDS & ACCOLADES 2018 Focus: ASPAC, Business segment & Families Swissôtel properties won more than 65 sought after hospitality awards
• Swissôtel Krasnye Holmy, Moscow earned two World Luxury Hotel Awards • Swissôtel Grand, Shanghai, Swissôtel Kunshan and Swissôtel Kolkata all received TripAdvisor’s Certificate of Excellence • Swissôtel The Stamford, Singapore named the Best 5* Business Hotel in Singapore by Travel & Tour Awards
As of end 2017
WHY INVEST IN SWISSÔTELCOMMUNICATION18 Swissôtel outperforms its footprint in awareness, with a perception of high-quality, and a positive “well-being” positioning.
• Swissôtel records a low but respectable level of awareness despite its limited network. • Compared to much bigger legacy giants, Swissôtel is struggling to emerge as a strongly loved brand worldwide. But in 2 countries, China & USA the image is positive and valued: more contemporary, more leisure, more intimate, with a high status level. This allows the brand to achieve a higher perceived price premium in these 2 countries. • Swissôtel must reinforce its only real emotional hook – F&B – and ensure each hotel makes it a talking point. • Overall, the Swiss origin, bringing quality and efficiency, and genuinely caring for guests, is clearly perceived by the brand’s frequent guests.
Source: 2017 BEAM Study WHY INVEST IN SWISSÔTELCOMMUNICATION19 SWISSÔTEL TOTAL AWARENESS
Within the all travellers sample, Swissôtel obtains excellent awareness scores in Switzerland but also Turkey or Thailand
Base: people having stayed in paid-for accommodation in the last 12 months
Research conducted by BDRC Continental. Figures as of end 2017
WHY INVEST IN SWISSÔTELPERFORMANCE20 REPUTATION PERFORMANCE SCORE 2017
Source: TrustYou. Figures as of end 2017
WHY INVEST IN SWISSÔTELPERFORMANCE21 ACCORHOTELS DISTRIBUTION SOLUTION ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
Research conducted by BDRC Continental. Figures as of end 2017
WHY INVEST IN SWISSÔTELPERFORMANCE22 SWISSÔTEL DISTRIBUTION PERFORMANCE POWERED BY ACCORHOTELS
FOCUS ON WEB DIRECT CALLS CENTRES, INTRA HOTEL & CLUSTER SERVICES 21.2% DIRECT SALES 32% Mobile reservations in Web reservations
ACCORHOTELS WEB 16% WEBSITES, MOBILE SITES & APP
16% 58% 42% GLOBAL AVERAGE LENGTH OF STAY HOTEL ACCORHOTELS PMS CENTRAL RESERVATION SYSTEM 19%
7%
WEB PARTNERS (OTAS)
GDS/IDS 36% INDIRECT SALES
Figures as of end 2017, for LUXE brands
WHY INVEST IN SWISSÔTELPERFORMANCE23 LE CLUB ACCORHOTELS ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM A Worldwide program: Guests’ origin - Worldwide 14 brands 3,400 hotels in 93 countries Loyalty members - Worldwide Free enrollment 100% Web based program Le Club AccorHotels FRS loyalty program Huazhu loyalty program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance…
30,6% 50M +23,000 Global average Members worldwide new members every contribution to hotel’s day revenue
Figures as of end 2017. Swissôtel will join Le Club AccorHotels on July, 2nd 2018 WHY INVEST IN SWISSÔTELPERFORMANCE24 SWISSÔTEL PERFORMANCE REVPAR INDEX AS OF END 2017
RUSSIA AMSTERDAM 1 Swissôtel hotel 1 Swissôtel hotel with revPAR index = 142 with revPAR index = 138 SHANGHAI & BEIJING BASEL & ZURICH 2 Swissôtel hotels 2 Swissôtel hotels with revPAR index = 108 to 112 with revPAR index = 114 to 116
ANKARA & ISTANBUL 2 Swissôtel hotels OSAKA with revPAR index = 145 to 149 1 Swissôtel hotel with revPAR index = 127
SINGAPORE 1 Swissôtel hotel with revPAR index = 111
SYDNEY 1 Swissôtel hotel with revPAR index = 113
As of end 2017 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set
WHY INVEST IN SWISSÔTELPERFORMANCE25 DEVELOPMENT CRITERIA PROGRAMMING AND DEVELOPMENT RECOMMENDATION
AAA ultra city center location, WORLDWIDE historic conversion
RECOMMENDED 200 keys and more 200 keys and more NUMBER OF ROOMS
ROOM AVERAGE SIZE -15%/-20% of worldwide 30 – 36 sqm
HOTEL TGFA / ROOM -15%/-20% of worldwide 75 – 110 sqm
RECOMMENDED NUMBER OF ROOMS 150 keys and more 200 keys and more 32 -38 sqm 36 - 42 sqm ROOM AVERAGE SIZE PRIME SECONDARY AIRPORTS + balcony + balcony LOCATIONS LOCATIONS SUBURBS
RESORT TGFA / ROOM 90 – 118 sqm 100 -130 sqm
Breakfast Restaurant INTERNATIONAL Speciality Restaurant/ FOOD & BEVERAGE CAPITALS 1 Bar at a minimum, KEY CITIES & RESORTS Vitality week (1) >250 keys = Pürovel Spa and Sport MAJOR DOMESTIC (more than 4 treatment rooms and 4 spa amenities)(1) DESTINATIONS WELL-BEING <250 keys = Pürovel Sport (minimum 2 treatment rooms but less than 4 and 3 spa OTHER CITIES & amenities) ATTRACTIVE TOURISTIC Key Meeting rooms DESTINATIONS MEETINGS Ballroom(1)
(1) Based on market demand WHY INVEST IN SWISSÔTELPERFORMANCE26 27