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Why Invest In Global Development Q1 2021 DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

LOCALLY INSPIRED

Every Mercure is a portal to a destination. Our teams are genuinely knowledgeable about the city and every detail of the decor tells a story about the location and its cultural heritage. While every Mercure hotel is unique, all share the same passion for high quality services. From the moment our guests step inside a Mercure – be it in , Rio or Bangkok – they are immersed in their destination. Mercure, Locally inspired .

ENTHUSIASTIC GENUINE ENRICHED STIMULATED

2 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND STORY

Created in 1973, the brand is named after Mercury, the Roman God of Travelers and Commerce.

At Mercure, we believe that connects guests to the locality and to people.

This embodies the brand’s ambition to open up to the world, bring travel to another dimension & enlighten our guests to the world’s treasures.

Mercure, Locally Inspired Hotels.

3 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A KNOWN & TRUSTED GLOBAL BRAND

• 2nd largest global player (WW excl. ) with +820 hotels across +60 countries

• The highest price premium in its segment

• A highly considered brand in its segment with +40% of conversion from awareness to consideration.

4 MERCURE BATAVIA, HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A LOCALLY INSPIRED BRAND

• A decorative design rooted in authentic values, elegance and local culture

• Local products and specialties highlighted throughout the F&B guest experience

• A brand programme, “Discover Local”, that brings the passion for local Food and Beverage discoveries to life in-hotels.

5 MERCURE POITIERS CENTRE, HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

AUTHENTIC AND PASSIONATE TEAMS

• A true sense of hospitality

• A great perception of “genuinely pleasant staff”

• A staff highly knowledgeable and passionate about its locality

6 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND COMPETITION MATRIX THE MOST LOCALLY INSPIRED BRAND ON THE MIDSCALE SEGMENT

STANDARDIZED LOCALLY INSPIRED UPSCALE

UPPER ECO UPPER 7 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES A GLOBAL FOOTPRINT OF 1,070 HOTELS OPEN AND IN THE PIPELINE 27% network + pipeline Northern Europe

280 36,377 15% North, Central 31 4,488 network + pipeline America & South East Asia Caribbean

21% 61 12,750 network + pipeline 33 9,312 Southern Europe 19% network + pipeline 301 29,487 20 2,015 Greater

NETWORK 875 hotels 114,926 rooms 87 15,646 PIPELINE 79 13,181 192 hotels 33,834 rooms 7% 62% 6% network + pipeline network + pipeline 5% 38% India, Middle East network + pipeline South America & Pacific HOTEL ROOM NETWORK NETWORK PIPELINE PIPELINE FRANCHISE MANAGEMENT 35 6,548 60 7,945 17 3,213 51 6,173 4 493 O P E R A T I N G 8 1,132 MODE 8 All figures as of end December 2020 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

9 MERCURE BANGKOK SUKHUMVIT 11, - 201 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

10 MERCURE ITAJAI, – 176 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

11 MERCURE BRIGHTON SEAFRONT HOTEL, UNITED KINDGOM – 116 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

12 MERCURE GLOUCESTER BOWDEN HALL, UNITED KINDGOM – 72 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

13 MERCURE HOTEL BERLIN WITTENBERGPLATZ, – 183 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

14 MERCURE KALININGRAD, – 167 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

15 MERCURE LEEDS CENTRE HOTEL, UNITED KINDGOM – 59 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

16 MERCURE LUXEMBOURG OFF KIRCHBERG, Luxembourg – 74 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

17 MERCURE FIGEAC CHÂTEAU DU VIGUIER DU ROY, FRANCE HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

18 MERCURE ROUSE HILL, – 78 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

19 MERCURE KOODOO , MALDIVES – 70 villes HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES RESORTS

20 MERCURE SAMUI CHAWENG TANA HOTEL, THAILAND – 80 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES RESORTS

21 MERCURE RESORT QUEENSTOWN, NEW ZEALAND HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

22 MERCURE SHENZEN PINGHU, CHINA – 102 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

23 MERCURE PORTO CENTRO ALIADOS, PORTUGAl – 83 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

24 MERCURE KYOTO STATION, – 163 rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

25 MERCURE ROMA CORSO TRIESTE, HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS

26 MERCURE RIO DE JANEIRO COPACABANA, BRAZIL – 309 rooms HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS

27 MERCURE NEGGLYNAYA, RUSSIA – 102 rooms HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS

28 MERCURE OXFORD HAWKWELL , – 77 rooms HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING OPENINGS

29 MERCURE JEDDAH, SAUDI ARABIA – 160 rooms HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

BRAND PROGRAM DISCOVER LOCAL

At Mercure, we are proud to be locally inspired. Our Mercure hotels are characterized by the individuality of the places we reside. We take heart and inspiration from local food treasures and beverage pleasures. We celebrate local people as the cornerstones of culture, reconnecting with the curiosity that lives within us all.

We can reignite the enjoyment of discovering authentic F&B, responsible, and truly local.

Since April 2020 we have concentrated all our efforts on social media (because of the sanitary situation in- hotel events are not possible) to bring to life our passion for local F&B.

30 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES SOCIAL HUB WARM, MULTISENSORY AND LOCALLY INSPIRED FOR TRAVELERS & LOCALS

WELCOME SIGNATURE LOCAL GARDEN The welcome signature is where the hotelier and the guest meet for the first time. At Mercure, we want to minimize our This is also the first point of contact for the environmental impact by favoring short-circuit, guest with the locality. local and seasonal products. The local garden is the It is a key point of attention in the social hub, perfect tool to achieve this mission while translating the local inspiration of the designer, showcasing our passion for local food and beverage ensuring a clear and strong identification of the Mercure brand and welcoming the guest thanks to the staff.

BRAND WALL MUSICAL AMBIANCE Made either of materials inspired by the locality, the hotel’s or the The music is eclectic, refreshing and destination’s story, the Brand Wall is a enriching to convey an inclusive and key point of attention in the social hub warm ambiance according to the translating the local inspiration of the moment of the day. designer. 31 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

FOOD & BEVERAGE

Food & Beverage is key when discovering a destination. Mercure’s F&B philosophy is articulated around a local, genuine and inclusive offer:

Locally-sourced, seasonal and healthy products The right mix of local culinary specialties and international “classics” to fit all guests’ needs.

32 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

PRIVILEGE ROOMS

MORE COMFORT & FEATURES

• A full line of bathroom amenities and accessories: body lotion, vanity set, sewing kit, slippers and bathrobe

• An expresso machine and its courtesy tray

• A minifridge offering soft drinks, juice and water (still and sparkling)

• A daily newspaper

33 MERCURE SAMUI CHAWENG TANA HOTEL, THAILAND HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

GREAT

MADE FOR GREAT DREAMS 1

Everyone needs a cozy place, away from it all. 4 That's why Mercure has created a great bed. 2 3 Settle in to rest, relax, and let your mind wander. Dream up the next chapter in your life.

5

Elivea lining mattress - Height: 30cm 1 Zip off topper 2 Pocketed Air Spring® technology - Incredible comfort & softness - Totally independent sleeping comfort - Complementary removable climatic and soft - Personalized and optimal support for of each sleeper topper which can be easily replaced in case of damages and dirt 4 Customizable 3D deco visible bedskirt - Provides a long life to the mattress - Aestic - Fit each room decoration 3 Visible slats base - Height: 16cm 5 Customizable bed leg - Height: 15cm - Strength and flexibility of the slats - A perfect adhesion between mattress and - Aestic bed base - Fit each room decoration 34 - Firm Support HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES MERCURE NEW AMENITY LINES

In line with Accor’s commitment to remove single-use plastic, Mercure is sourcing new amenity lines. A mix of three sustainable consumer brands have been selected that: • Reflect our brand value of authenticity featuring natural and sustainably sourced ingredients and materials • Modernize our brand image thanks to an aesthetic, sober, and premium packaging • Create a differentiating bathing experience (quality, efficacy and sensory pleasure)

All dispensers will be non-refillable to ensure safety and hygiene.

MERCURE CURRENT NEXT MERCURE AMENITY LINE AMENITY LINES

35 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

TEAMS

• The brand’s unwavering commitment to quality ensures a consistent and reliable standard of service in every Mercure hotel around the world.

• Team members are known for their passion, enthusiasm and warmth.

• They share their local knowledge with guests, providing insider tips and stories only true locals know. HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES VISUAL IDENTITY HIGHLIGHT THE MODERN AND ELEGANT PERSONALITY OF MERCURE

The new brand visual identity, inspired by the modernity and elegance of the Roman god Mercury, brings the brand’s values to life (authenticity and curiosity).

INSPIRING UPLIFTING

37 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

BRAND SOCIAL MEDIA STRONG ECOSYSTEM

622K FANS 1 Global Page 10 Country pages 631 Hotel pages

52,6K FOLLOWERS 1 Global Account 200 Hotel Accounts

4,9K FOLLOWERS 1 Global Account

38 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

BRAND WEBSITE MERCURE.COM

11 languages

+13M pages viewed*

+23M€ revenue generated*

With mercure.com, explore destinations and benefit from special offers across the world.

Official figures, 2019 – yearly basis 39 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES KEY BRAND PERFORMANCE INDICATORS

REPUTATION BRAND AWARENESS BRAND PERCEPTION BRAND MARGIN PERFORMANCE SCORE A total awareness Mercure has a positive +24€ 82,7% among image being Brand Margin® The Reputation Travellers of 40-60% “modern”, giving a measures the Performance Score in 10 countries “feeling of high status” financial premium measures the overall and driven by its which the brand hotel online FR: +70% - GER: +60% - AU: +58% “genuinely pleasant name adds to the reputation based on staff” intrinsic value of the several sources: same hotel stay with Guest Satisfaction an unbranded Survey (GSS & Net alternative Promoter Score), Trip The objective is to build Advisor, Booking, our locally inspired brand Ctrip etc. positioning and The objective is to The objective is to capitalizing on people’s The objective is to maintain current maintain this price emotional connection to maintaint RPS in 2021 awareness level in key premium the brand markets

Source: BEAM 2019 Source: BEAM 2019 Source: BEAM 2019 Source: TrustYou 2019 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND AWARENESS (%) Figures as of end 2019

71

60 56 53 50 50

42 43 41 40 38 34 27

15 8 3

EUROPE AMERICAS ASPAC MEA

Source: BEAM - Brand Equity & Awareness Monitoring | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND MARGIN (€) Figures as of end 2019 42

31

26 26 27 24 23 21 22 22 21 22 22 19 19

EUROPE AMERICAS ASPAC MEA

Brand Margin® in € Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ».

Brand Margin ® in €. Traveller representative HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GLOBAL AVERAGE REPUTATION PERFORMANCE SCORE OF 82,7%

EUROPE ASIA - PACIFIC 82% 86%

AFRICA - MIDDLE SOUTH EAST AMERICA 83% 86%

Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES CENTRAL BRAND DELIVERY POWERED BY ACCOR Base on Mercure room nights

LOYALTY DIRECT HOTEL 7%

OTA FOCUS WEB 21% (ACCOR WEB + WEB PARTNER) ALL.ACCOR.COM, BRANDS.COM, VOICE 8,9M ROOM NIGHTS 16% 71,6% €965M ROOM REVENUE

B2B GLOBAL SALES (incl. GDS) 27%

Central Brand Delivery : CBD (%)

CBD measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales. A 70% CBD means that 70% of the room nights of a hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem.

Figures as of end 2019 - Data from UPE HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW BOOKING ENGINE & APP

1 MULTIBRAND PORTAL + 1 LIFESTYLE COMPANION APP + 18 BRAND.COM WEBSITES ALL.ACCOR.COM

▪ 300M Website + App visits ▪ 50% Mobile and App visits* ▪ Plugged to ALL.ACCOR.COM ▪ 1 Download every minute ▪ 13M Pages viewed per year ▪ 2200 Destinations ▪ > 4,3/5 app ratings ▪ 18 Languages ▪ iOS: 4,5/5 & Android: 4,3/5

NEW in 2020: All Safe label visibility on digital experience to rest-assure guests during the pandemic Launch of & Villas website dedicated to Branded Residences and Extended Stay hotels

Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW LOYALTY PROGRAM + THE ONLY LIFETIME THE FAST GROWING + THE MOST GLOBAL LOYALTY PROGRAM LOYALTY PROGRAM LOYALTY PROGRAM

NEW LIFESTYLE & AUGMENTED ▪ 68M Loyalty members worldwide South HOSPITALITY FRAMEWORK ▪ 37% Loyalty contribution rate in RN America OFFERING EXTENDED OPPORTUNITIES North & ▪ x 3,6 Members stay twice more 8% TO EARN & REDEEM POINTS Central Asia - than non-members America, Caribbean Pacific NEW BENEFITS 11% 32% ▪ 38 Brands and + 228M ▪ Night Upgrade ▪ F&B outside a stay 160 Nothern 120 Europe 100 Middle- NEW PARTNERSHIPS 70 22% East & 4 4.7 68 ▪ PSG – Games / Net media value +€200m to 32 40 53 Africa ALL 2016 2017 2018 2020 Southern 5% ▪ AEG – Worldwide arenas & festivals Europe ▪ IMG – Taste festivals ALL FRS Huazhu 22%

Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES ACCOR DISTRIBUTION SOLUTIONS* ACCOR offers >110 global distribution partnerships at best market conditions

*All Accor brands excluding recently integrated: Official figures as of end 2019 Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES DEVELOPMENT CRITERIA - PROGRAMMING

AAA ULTRA CITY CENTER PRIME SECONDARY LOCATION, WORLDWIDE LOCATIONS LOCATIONS SUBURBS HISTORIC CONVERSION INTERNATIONAL CAPITALS >80 keys KEY CITIES & RESORTS RECOMMENDED (Franchise) 125 keys and + NUMBER OF ROOMS >125 keys MAJOR DOMESTIC (Management) DESTINATIONS

HOTEL ROOM AVERAGE 20 – 27 sqm 24 - 30 sqm OTHER CITIES & SIZE ATTRACTIVE TOURISTIC TGFA / ROOM 40 – 60 sqm 52 - 75 sqm DESTINATIONS

RECOMMENDED NUMBER OF ROOMS 100 keys and + 150 keys and +

RESORT ROOM AVERAGE 26 - 33 sqm 24 - 30 sqm SIZE + balcony

TGFA / ROOM 52 - 75 sqm 56 - 82 sqm

Breakfast room and/or FOOD & BEVERAGE 1 bar

Fitness center(1) WELL-BEING Swimming pool (nice to have) (1) Meeting room MEETINGS "Ready to work" by Mercure(1) Web Corner (1) Based on market demand HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experience to life in the guest journey. Brand standards as of end 2020, might be subject to changes

SOCIAL HUB GUEST ROOMS F&B WELLNESS MEETINGS EVENTS

Signature GreatBed by M In-hotel P M Welcome Mercure Local sourcing P Fitness MeetWithMercure animations Local VIP P Musical Ambiance M Welcome Gift M Spa

Local Garden Amenities M All-Day-Dining M

Mobile welcome Privilege Room M

M MANDATORY P AS PART OF THE DISCOVER LOCAL BRAND PROGRAM HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES DESIGN & TECHNICAL SERVICES GUIDELINES

What’s happening in 2021 ? MERCURE STYLE BOOK MERCURE CONSTRUCTION & • A Scorecard to assess the potential of a hotel to Can be used before HCSA is signed RENOVATION STANDARDS join Mercure and By Mercure family Can be used after HCSA is signed • A Webinar on By Mercure • CRS Update

MERCURE DESIGN BRIEF MERCURE DESIGN BRIEF WEBINAR Can be used before HCSA is signed Can be used after HCSA is signed