Content
Integrated report 03 3.5 Directors’ and officers’ compensation 230 3.6 Executive officers’ and employees’ interests in the capital of the company 242 3.7 Say on pay 2018 252 1 Corporate presentation 43 3.8 Items likely to have an influence in the event of a public takeover offer 260 1.1 Milestones 45 3.9 Agreements between company 1.2 The Group’s activities 51 executive officers or significant 1.3 A transformed business model, shareholders and group subsidiaries 260 creating more value 67 3.10 Annual Shareholders’ Meeting 261 1.4 Investments to consolidate 3.11 Authorizations relating the Group’s network, brand to capital increases 276 portfolio and service offering 71 3.12 Statutory Auditors’ report on related party 1.5 Development and geographic agreements and commitments 286 footprint of the Group 78 1.6 Investments to consolidate the Group’s digital capacity 84 4 2018 business review 1.7 Markets and competition 88 and subsequent events 293 1.8 Risk management 90 4.1 Review of 2018 294 1.9 Internal Control and Internal Audit 105 4.2 Report on the parent company financial statements for the year Corporate responsibility 113 ended December 31, 2018 305 2 4.3 Material contracts 309 2.1 CSR Strategy and management of the 4.4 Subsequent events 309 ethics, compliance and CSR process 114 2.2 We strive to be responsible and inclusive with our employees 134 5 Consolidated financial 2.3 Involving our guests statements 311 in a long-term relationship 155 2.4 Involving our partners 5.1 Consolidated financial in a long-term relationship 161 statements and notes 312 2.5 Working hand-in-hand with local 5.2 Statutory Auditors’ report on the communities for a positive impact 167 consolidated financial statements 375 2.6 Aiming for carbon neutrality for the hotel 5.3 Parent company financial network under the Accor brand 172 statements and notes 380 2.7 Eliminating food waste and favoring 5.4 Statutory Auditors’ report healthy and sustainable food 183 on the financial statements 415 2.8 Measuring and assessing performance 188 2.9 Independent third party’s report Capital and ownership structure 421 on the consolidated non-financial statement 6 presented in the management report 199 6.1 Information about the company 422 2.10 Appendices 203 6.2 Share capital 424 6.3 Ownership structure 428 Board of Directors’ report 6.4 The market for Accor securities 431 3 on Corporate Governance 209 Other information 435 3.1 Corporate Governance 7 and governance structure 210 7.1 Investor relations and 3.2 Membership of the Board documents on display 436 of Directors at December 31, 2018 213 7.2 Persons responsible for 3.3 Operating procedures and conditions the Registration Document of preparation and organization and the audit of the accounts 438 of the work of the Board of Directors 7.3 Information incorporated by reference 439 and its Committees 225 7.4 Cross-reference table 3.4 Board Committees 228 for the Registration Document 440 7.5 Cross-reference table for the annual financial report 443
Information disclosed in the Annual Financial Report is indicated in the contents by the pictogram The original French version of this translated Registration Document was fi led with the Autorité des Marchés Financiers on March 29, 2019 in accordance with article 212-13 of the General Regulations of the Autorité des Marchés Financiers. It may be used in connection with a fi nancial transaction in conjonction with an Information Memorandum approved by the Autorité des Marchés Financiers. This document was prepared by the issuer and is binding on its signatories.
2200018 Registrattionn Docuumeent - ACCCCORR 01 02 2018 Integrated report - ACCOR Integrated report
Contents
Message from the Chairman and CEO 05
Accor, the most diversified Strategy and objectives 18 hotel group 07 A successful transformation for a simplified value-creation model 18 Accor, leading the way in augmented The Accor’s business model 20 hospitality 07 The new Accor: resolutely expansionist, An organization and brand portfolio innovative and value-creating 22 designed to deliver augmented hospitality 09 A model serving Accor’s aim of doubling EBITDA by 2022 27 Our history – 50 years of reinventing hospitality 10 Performance and leadership 30 1967 – The early days, Financial performance 32 with the Novotel Lille Lesquin 10 Non-financial performance 33 Tirelessly reinventing hospitality 11 Making a positive impact 11 Reliable governance Trends and challenges to support the strategy 35 in the hospitality sector 13 Close-up on the composition and organization of the Board of Directors 36 The tourism sector is enjoying fast growth Directors’ and officers’ compensation 38 on all continents, especially in China 13 The hospitality industry is undergoing profound changes and facing new forms A structured approach to of competition 14 comprehensive risk management 39 Global environmental and social challenges impacting the hospitality Approach 39 sector 16 Significant risks 40
2018 Integrated report - ACCOR 03 04 2018 Integrated report - ACCOR Message from the Chairman and CEO
Sébastien Bazin CHAIRMAN AND CHIEF EXECUTIVE OFFICER
We have also developed a single digital platform under Guests, partners a single brand name, ALL – Accor Live Limitless, which brings together all of the rewards, services and experiences that and employees we offer our loyal customers to give them more freedom to live, work and play. are the driving force Our aim is to redefi ne the notion of hospitality. By leveraging our ecosystem of brands, talents and solutions, we intend behind our growth to become the driving force behind the hospitality of tomorrow. We want to innovate, look further ahead and and the Group’s fulfi ll the as yet unsatisfi ed travel and lifestyle needs of our customers, by offering them new ways of appreciating and experiencing the world. We are convinced that hospitality performance goes beyond a stay in one of our hotels. The hospitality of tomorrow, as Accor sees it, is rooted in a unique combination of extraordinary experiences, high performance solutions In response to disruption in the hotel industry and changing and strong human values. I believe that these human consumption patterns, Accor has been committed, over values are the key to our success. Human beings are the last few years, to fundamentally transforming its model. at the center of everything we do. As a people-centric group, Our profi le is not what it was fi ve years ago. We now offer Accor wants guests and employees to feel valued, welcome more brands, and the balance of our portfolio has shifted and cared for. Our employees are Heartists. They excel to the luxury and lifestyle segments. We have achieved in their professions and put their heart into everything record growth, and further enhanced our leadership they do. They serve others and the world around them position, primarily through targeted acquisitions. Thanks with generosity, creativity and care. to an enlarged playing fi eld, we have expanded our customer offering, for owners and guests alike. And lastly, to increase We may have a new profile and a new brand identity, our digital presence, we have invested heavily in our web but we are as deeply attached to our commitments as ever. platforms, our app, and technologies to deliver a seamless Positive, sustainable hospitality is entrenched in our values customer experience. and operating methods. Our objectives remain the same. We want our employees and host communities to expand For Accor, 2018 was a pivotal year. We have turned the page and develop. By fostering a diverse and inclusive culture, and are entering a new era. With the sale of AccorInvest, we want to enable our employees to thrive and grow. we have become an asset-light group and acquired By supporting and interacting with our host communities, the fl exibility needed to bring to life our unique vision we seek to share the benefi ts of our development with of our work, which we call “augmented hospitality”. This the local population. And fi nally, we aim to create lasting, is hospitality that gives back and nurtures close ties with memorable experiences for our customers. This means local communities. It rewards our guests’ loyalty, motivates reducing the environmental impact of our operations, our teams and promotes responsibility and inclusion. introducing a new sustainable lineup of dining and travel We have redesigned our identity under the Accor corporate services and developing our loyalty program. brand to make this transformation visible. In homage to both our history and to innovation, our new signature Tomorrow’s hospitality has yet to be invented. We are pleased refl ects our ambition to “go beyond hotels”. and proud to show the way, with confi dence and audacity.
2018 Integrated report - ACCOR 05 Welcome to the Accor’s fi rst integrated report
AT A MAJOR STRATEGIC TURNING POINT, Accor is seizing this opportunity for “integrated thinking” to show itself in a new light. 2018 was a signifi cant milestone in the transformation of the Group’s model toward one that creates more value. The information provided in this integrated report has been compiled and summarized to demonstrate the new model’s potency.
06 2018 Integrated report - ACCOR Accor, the most diversified hotel group
Accor, leading the way in augmented hospitality
A global leader in augmented hospitality, Accor offers accelerators to drive the distribution and operations unique and unmatched experiences in close to 4,800 of its venues and enrich the experiences offered to guests, hotels, resorts and residences in 100 countries. For more who also enjoy access to one of the world’s most rewarding than 50 years, it has combined the full breadth of its hotel hotel loyalty programs. know-how in an incomparable collection spanning from Accor’s commitment to sustainable development, for the luxury to economy brands. planet and local communities alike, runs deep. Its Planet 21 Accor offers more than just a night away from home: – Acting Here program advocates positive hospitality, while it gives its guests new ways of living, working and playing, the Accor Solidarity endowment fund focuses on enabling blending food and beverage, nightlife, wellness and disadvantaged populations to access employment by coworking within its brands. To boost its commercial offering them vocational training. performance, Accor has developed a range of business
Across all geographies Across all segments (in % of rooms*) (in % of rooms*) 100 Countries 33 leading BRANDS
5% NCAC
8% 40% South America 47% 26% 9% Europe Luxury Economy & Upscale MEA
30% 34% ASPAC Midscale
* At 31 december 2018
2018 Integrated report - ACCOR 07 Profile
REVENUE 4,780 N°1 1,118 €3.6 HOTELS WORLDWIDE HOTELS BILLION IN THE NETWORK EXCLUDING IN THE PIPELINE (703,806 ROOMS) THE UNITED STATES (198,000 ROOMS) AND CHINA
A CSR program 5,000 in place for 15 years, exceptional private residences worldwide, across all across the world brands and in all hotels 10,000 restaurants and bars
450,000 direct and indirect beneficiaries of Accor Solidarity in its ten years of community outreach 285,000 committed men and women giving life to the Accor brands Plant for the Planet, a global agroforestry program 80,000 promoting ecological farming new hires in 2018 30 countries, and 7 million trees planted in ten years 54% of employees under 35
08 2018 Integrated report - ACCOR Profi le
An organization and brand portfolio designed to deliver augmented hospitality
We have reorganized our unique portfolio to refl ect our Group’s spirit and ambition, share our augmented hospitality strategy and lay the foundations for future acquisitions.
2018 Integrated report - ACCOR 09 Profi le Our history
50 years of reinventing hospitality
From day one, Paul Dubrule and Gérard Pélisson consistently sought to reinvent the very notion of hospitality. Going beyond the idea of just traveling, they offered people new ways to live and enjoy life. Our Group has always been on the cutting edge, tirelessly expanding the very meaning of hospitality. Today is the fi rst page in a new chapter of this adventure: by casting itself as the leader in augmented hospitality, Accor is once again revolutionizing the industry.
1967 The early days, with the Novotel Lille Lesquin
While the standards of the day required nothing Paul Dubrule and Gérard Pélisson grasped more than a single shared bathroom per corridor, what no one else had anticipated: the post-war the Novotel Lille Lesquin revolutionized the years were ushering in a new, more modern and industry by providing one in each room. And faster-paced lifestyle offering the chance for travel. as the French started crisscrossing the country At a time when hotels were either family for work or on paid leave, Novotel offered them businesses or luxury establishments, our founders an offi ce, a grill, a swimming pool and breakfast invented the modern, standardized hotel chain. – all for the price of a hotel room.
10 2018 Integrated report - ACCOR Profile
Tirelessly reinventing hospitality
1960s-70s 2010s Accor invents economy and midscale hotels Accor meets the unique needs of businesses with the creation of France’s leading brands with the creation of Pullman, a premium brand in this market: Novotel, Ibis and Mercure. for business travelers. 1980s Accor confirms its global leadership in the world Accor enters the luxury sector of luxury with the acquisition of Fairmont, Raffles with the acquisition of the iconic Sofitel chain. and Swissôtel, and a partnership with Banyan Tree. Accor enters the managed food segment Accor steps up the pace of hyper-segmentation with the acquisition of Jacques Borel with such carefully selected brands as Jo & Joe, International. Mama Shelter and 25hours Hotels, as well as Accor becomes a trailblazer in well-being names synonymous with design including Hyde with the creation of the Thalassa Spa brand. Hotels, Delano, SLS Hotels and Orient Express. 1990s Accor embraces home sharing Accor makes a move into gourmet meals with the acquisition of onefinestay, with the acquisition of renowned Parisian the leader in luxury home rentals. patisserie chain Lenôtre. Accor reinvents office lifeby launching 2000s the Wojo coworking brand. Accor creates a brand to meet the need Accor steps up the move into lifestyle & for individuality with MGallery, a collection entertainment with the acquisition of SBE of distinctive properties steeped in history. Entertainment and event specialists Paris Society and Potel & Chabot.
Making a positive impact
1970 2006-2010 2012 Accor adopts its first Gender Accor creates Earth Check, Gender equality becomes a Group- Equality at Work Charter, with the hospitality industry’s premier wide objective with the launch of the the implementation of an action sustainable development program. Women at Accor Generation gender plan for women in the workplace. 2008 equality network, renamed RiiSE in 2018. 1988 Accor creates the Accor Solidarity 2015 Accor is recognized for its endowment fund, tasked with Accor seals a partnership with “best environmental policy” fighting exclusion and empowering, Energy Observer, a revolutionary based on its initial charter training and protecting the most catamaran embodying its support of 65 actions. vulnerable people. for the ecological transition. 1994 2009 2016-2020 Accor becomes the first CAC 40 Accor launches Plant for the Accor launches Planet 21 company to create an Environment Planet, a global agroforestry – Acting Here, a corporate social Department, recast as the initiative to promote greener responsibility (CSR) strategy summed Sustainable Development agriculture. up in six commitments serving Department in 2000. as a benchmark in the sector.
2018 Integrated report - ACCOR 11 12 2018 Integrated report - ACCOR Trends and challenges in the hospitality sector
The tourism sector is enjoying fast growth on all continents, especially in China
International tourism has grown continuously over the last 70 years, buoyed by a steady rise in the number of travelers hange in spending related to international tourism and their spending, and a diversification of destinations around the world. In recent years, global tourism has been 6% 1.6 bn (1) one of the most dynamic business sectors, posting growth 1.5 bn (1) 1.4 bn of 6% and representing 10.4% of worldwide GDP in 2018. 1.3 bn Reflecting bright trends in global growth, international 1.2 bn tourism boasts stellar medium- and long-term prospects: 1 bn 1.4 billion people traveled worldwide in 2018, up from 669 300 million in the 1980s, with Europe attracting 50% of international travelers; 435 277 the number of nights booked in the hotel industry 166 climbed to 8.5 billion in 2018, compared with 7 billion 25 69 in 2010, and is set to approach 10.5 billion by the end 1950 1960 1970 1980 1990 2000 2012 2016 2017 2018 2019 2020 of 2020(1); Source : UNWTO tourism and travel-related spending have been increasing (1) UNWTO forecasts by 5% per annum for eight years, with growth expected to accelerate to around 7% annually by 2022. Across all geographies 2018 2022 CAGR
Western Europe 5% Eastern Europe 8% North Am 5% The growth in traveler numbers around the world is mainly driven by the middle classes of emerging countries Latam 5% (representing 3 billion people), and by the more mobile Middle East 8% younger generations, who share this passion for travel. Africa 6% But while rising living standards are a key factor in the surge China 11% in international tourism, the trend has also been facilitated India 11% by open borders in a growing number of countries, a wider Rest of ASPAC 6% variety of means of transportation (train, car, low-cost airlines, etc.), and easier access (lower prices, internet, etc.). With their numbers growing year after year, Chinese tourists already generate twice the spending of their American counterparts in global markets. Some 140 million Chinese people traveled abroad in 2018, representing a market of $120 billion(2). Europe is the third most popular tourist destination for Chinese travelers, just after Asia and the Moreover, domestic tourism has flourished in some parts Pacific. of the world, particularly in Asia (and above all China, India France is the preferred destination in Europe, attracting and Indonesia), where the number of international tourists 24.6% of Chinese tourists(3) visiting the continent (80% is below that of domestic tourists, implying that potential of whom on leisure stays). for growth remains intact.
1 World Travel & Tourism Council (WTTC) 2 China Tourism Academy 3 According to an Alliance 46.2 study
2018 Integrated report - ACCOR 13 Trends and challenges in the hospitality sector
The hospitality industry is undergoing profound changes and facing new forms of competition
CONSOLIDATION AMONG PLAYERS SEEKING ECONOMIES OF SCALE DIGITAL TECHNOLOGY INTENSIFIES In recent years, the hotel sector has entered a phase COMPETITION IN THE SECTOR of consolidation initiated in large part by Chinese, American and European players. M&A strategies are designed to meet With this in mind, all players in the hospitality industry several core objectives: devote a great deal of time to technological intelligence to keep up with the latest innovations available in the area. acquire new geographic growth drivers; Their ability to effectively personalize the relationship with deepen local hotel networks in fast-growing guests tomorrow, and to retain them over time, is hinged regions; on their ability to accelerate their digital transformation today. enrich the brand portfolio and acquire brands While people are the beating heart of the tourism industry, in new segments; digital technology has paradoxically never been as ubiquitous capitalize on guest loyalty programs; as it is today, transforming the sector’s competitive landscape and allowing operators to enrich their range of services. leverage synergies and economies of scale; In recent years, swathes of digital players have entered the expand the range of services on offer; hospitality market and gradually expanded their business enhance the business model and corporate image. models to take part of the value chain. Consolidation helps hotel groups entrench their leadership Intermediation by online travel agencies and metasearch by deepening their footprints and taking them into the most engines. Digital players and a number of stakeholders dynamic destinations. It also allows them to diversify their in the sharing economy have carved out positions offerings by endowing their portfolios with new concepts along the value chain as intermediaries between hotel and brands in the various segments, covering all aspirations, operators and their guests. Focusing their resources on and providing guests unparalleled and personalized the research and booking stages, they are paid by hotel experiences. M&A also opens up new strategic avenues, operators in exchange for the customers they bring fostering synergies and the sharing of best business them. Their technologies allow them to quickly collect practices, like loyalty programs reserving exclusive offers a great deal of personal information about customers, for club members. grasp their consumption habits and offer them a wide choice corresponding to their profi le, with an optimal browsing experience. Metasearch engines have a big impact on the competitive landscape and margins, not only for incumbents, but also for digital platforms by promoting the deals of the players offering the most generous compensation. Since expanding into hotel booking, most of the metasearch engines have been acquired by online travel agencies, eager to expand their model as well. The emergence of private home rental platforms. Other digital players offering rentals of private homes have also emerged over the last decade, providing customers with alternatives to conventional hotels. Operated by online platforms, these accommodation solutions compete with those of hotels, responding to new consumer aspirations for authenticity and sometimes including personalized services.
14 2018 Integrated report - ACCOR Trends and challenges in the hospitality sector
Dovetailing of distribution models and emergence of new distributors. The line between bricks-and-mortar retail and e-commerce platforms is becoming increasingly blurred, both being links in longer chains. Companies are also seeking to diversify their distribution to address a broader range of both individual and business customers. Building on the catalogues given to them by online travel agencies, some distribution platforms Convergence of challenges and business models have also decided to expand their offering into the hotel in hospitality. Given the wide variety of options now industry by proposing white label accommodation. available, hotel operators and digital players have diversifi ed their portfolios into private home rentals, while private home rental platforms have started listing hotels and developing luxury services. Diversifi cation has INCUMBENTS HAVE NOT SAID THEIR in turn prompted a measure of convergence between LAST WORD, WITH ONGOING COMPETITION models, and the emergence of powerful ecosystems IN THE FIELD OF THE GUEST EXPERIENCE that now integrate a wide choice of services designed For incumbent hotel groups, competition is all about to enrich the overall experience, and to keep guests deciphering and anticipating guests’ new aspirations. But coming back. key differentiators also include the strength of their brands Shift into the tourism sector by tech giants. Through their and their ability to innovate and retain customers. For technological innovations, including the development of many years, travelers’ chief aspirations have been choice, voice assistants, the GAFA(1) tech giants have penetrated experience, comfort and personalization. They want to be the hospitality sector by promoting and distributing pleasantly surprised by the service in their hotel, by its staff accommodation. As they entered the value chain, and by its setting. This puts the onus on hotel operators they came into direct competition with online travel to work on the design, architecture, furniture, and food and agencies. This helped push down intermediation costs beverage options of their venues. The experience offered and allowed hotel operators to regain independence. to guests has become vital to standing out from the pack.
The highly diverse competitive environment of the hospitality industry
Hotels to get on Airbnb Booking and Expedia Serviced luxury developing their private rental offer properties Expedia & Trivago Experiences provide tools to and restaurant manage the in-stay Experiences and Google Hotel Ads restaurant booking Voice assistants
Sell hotel rooms, Expanding in private rental via white labeling of OTAs Focus on experience & loyalty
1 Google,1 Amazon, Facebook and Apple
2018 Integrated report - ACCOR 15 Trends and challenges in the hospitality sector
Global environmental and social challenges impacting the hospitality sector
Operating at the crossroads of many sectors ranging from hotels and restaurants to real estate, tourism and digital services, the hospitality industry is unique in that it faces a host of far-reaching environmental, Business integrity social and societal challenges. Sustainability challenges can be divided along the following main lines: As a major economic player, Accor operates in more than 100 countries, interacting with many established economic and public partners. It has been expanding its activities in the digital world for several years. A sector Caring for people leader, it must consistently apply the highest ethical standards in its operations.
Accor is a people-centric group KEY CHALLENGES- in a highly labor-intensive business Fight against corruption and conflicts (tourism accounts for one job in ten of interest, protection of personal data. worldwide). It has a responsibility to take care of the people whose work is the foundation of its business and to contribute to their development. This applies not only to its employees, Promoting but also to all the people working right sustainable food across the value chain. KEY CHALLENGES- Accor derives one-third of its business volume Decent work, inclusion, diversity, from food and beverage. In its own way, well-being, development of individuals. it is one of the world’s largest restaurant chains. This gives it a responsibility in fostering a more sustainable food system. KEY CHALLENGES- Fight against food waste, healthy and high-quality Empowering food, environmentally friendly farming practices, communities protection of biodiversity.
Accor’s business has deep roots in its host regions. It can deepen them further by involving local communities in its development, Reducing the as well as by protecting them from environmental footprint the excesses of large-scale tourism and by creating new points of contact locally. The hotel industry has many global and local KEY CHALLENGES- environmental impacts. Accor is aware of its responsibility to implement solutions and Fight against exclusion, support technologies that limit or even neutralize these effects. for communities, fight against sexual exploitation, solidarity, KEY CHALLENGES- protection of cultures and heritage. Carbon, water, waste, pollution (air, water and sea).
16 2018 Integrated report - ACCOR Trends and challenges in the hospitality sector
With these numerous challenges in mind, Accor has carried out a materiality analysis to determine its priorities. The Group called on three major studies to quantify some of its challenges: environmental footprint, socioeconomic footprint and a study of how guests perceive sustainable development. These issues were compared with the concerns of stakeholders and plotted in a graph along two axes: “Stakeholder expectations” and “Impacts on the Group’s activities”. The analysis was examined from the perspective of the United Nations Sustainable Development Goals (SDGs), to which Accor contributes through its activities and its CSR strategy, Planet 21 – Acting Here.
Accor s materiality matri
Health, safety and security Workplace safety
Healthy & Corporate governance sustainable food Service quality and Worklife guest experience quality
Food waste Water Critical
Energy & greenhouse Adaptation gas emissions to climate change
Regulatory compliance Solidarity & inclusion
Combating child Human rights sex tourism