Accor Le Der and 100% H Elie
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2010 Accor Leder and 100% helie REGISTRATION DOCUMENT AND ANNUAL FINANCIAL REPORT REPORT FINANCIAL ANNUAL AND DOCUMENT REGISTRATION Corporate Presentation 3 Financial Statements 121 1.1. Corporate Profile 4 4.1. Consolidated financial statements 1.2. Core businesses 4 and notes 122 1 4 4.2. Parent company financial 1.3. Financial highlights 11 statements and notes 231 1.4. Milestones 12 1.5. Strategic Vision and Outlook 15 1.6. Human resources 21 Capital and ownership 1.7. Environmental report 36 structure 271 5 5.1. Information about the Company 272 5.2. Share Capital 275 Corporate Governance 51 5.3. Ownership Structure 279 2.1. Administrative, management and supervisory bodies 52 5.4. The Market for Accor Securities 283 2 2.2. Interests and compensation 72 2.3. Risk Management 87 Shareholders’ Meeting 285 2.4. Report of the Chairman of the Board of Directors 94 6 Financial Review 105 Other information 287 3.1. Financial Review 106 7.1. Investor relations and documents 3.2. Report on the parent company available to the public 288 3 financial statements year ended 7 7.2. Persons responsible December 31, 2010 116 for the Registration Document 3.3. Material contracts 119 and the audit of the accounts 290 3.4. Significant Events of Early 2011 120 7.3. Fees paid to the Auditors 291 7.4. Information incorporated by reference 292 7.5. Regulatory filings 293 7.6. Cross-Reference Table 295 7.7. Annual Financial Report 297 Registration Document and Annual Financial Report 2010 The original French version of this translated Reference Document was filed with the Autorité des Marchés Financiers on March 31, 2011 in accordance with article 212-13 of the General Regulations of the Autorité des Marchés Financiers. It may be used in connection with a financial transaction in conjunction with an Information Memorandum approved by the Autorités des Marchés Financiers. This document was prepared by the issuer and is binding on its signatories. Registration Document 2010 ACCOR 1 2 Registration Document 2010 ACCOR Corporate 1 Presentation 1.1. Corporate Profile 4 1.2. Core businesses 4 1.2.1. Hotels 4 1.2.2. Other businesses 10 1.3. Financial highlights 11 1.4. Milestones 12 1.5. Strategic Vision and Outlook 15 1.5.1. The strengths of a group refocused on its core business 15 1.5.2. The Strategic priorities 16 1.5.3. Outlook 20 1.6. Human resources 21 1.6.1. Key Figures 21 1.6.2. Human Resources indicators 24 1.6.3. Summary Tables of Employee Data – France 34 1.7. Environmental report 36 Registration Document 2010 ACCOR 3 Corporate Presentation 1 CORPORATE PROFILE 1.1. Corporate Profile Accor, the world’s leading hotel operator and market leader in Thalassa Sea & Spa and Lenôtre – provide an extensive offering, Europe, is present in 90 countries with 4,200 hotels and more from luxury to budget. than 500,000 rooms. Its broad portfolio of hotel brands – Sofitel, With 145,000 employees worldwide, the Group offers its clients Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, and partners nearly 45 years of know-how and expertise. All seasons, Etap Hotel, HotelF1 and Motel 6, and related activities, 1.2. Core businesses 1.2.1. HOTELS Present in every segment, from budget accommodations to luxury hotels, Accor is uniquely positioned in the global hospitality market. A portfolio structured to meet demand, from luxury to budget Luxury and upscale Sofitel creates luxury hotels that blend French elegance, savoir-faire and sophisticated hospitality with the very best of each country’s local culture. In the world’s most desirable destinations and capital cities, Sofitel offers guests seeking quality, sophistication and excellence an unforgettable immersion in the French art de vivre. Network: 116 hotels, 29,987 rooms in 38 countries Guests: 61% business – 39% leisure Pullman offers upscale contemporary hotels designed to meet the emerging needs of travelers and event organizers. Each hotel is a unique, comfortable, hospitable living environment whose lobby, restaurants and bars encourage meetings, discussions and friendly conversation. In addition, a broad range of services, innovative technologies and personalized meeting possibilities position Pullman as an international benchmark. Network: 49 hotels, 13,924 rooms in 17 countries. Guests: 70% business – 30% leisure Launched in 2008, MGallery is a collection of upscale hotels, each with their own character and identity, derived from their distinctive design, remarkable history or outstanding location. In downtown or prime tourist locations, their inimitable personality offers a memorable experience for travelers looking for hotels with that extra “little touch of soul.” Network: 33 hotels, 3,632 rooms in 18 countries Guests: 51% business – 49% leisure 4 Registration Document 2010 ACCOR Corporate Presentation CORE BUSINESSES 1 Midscale Novotel helps both business and leisure travellers relax and recharge on five continents. Innovative and guest- friendly, its hotels offer consistently high quality accommodations with just the right blend of freedom and efficiency customers expect. Its spacious, stylish rooms, healthy food services available 24/7 and wide range of service solutions make it the natural choice for business meetings, with Meeting@Novotel, or for family outings, with Family&Novotel. Deeply committed to sustainable development, Novotel plans to have its entire network EarthCheck certified by the end of 2012. Network: 395 hotels, 72,805 rooms in 59 countries Guests: 61% business – 39% leisure Introduced in 2010, Suite Novotel is a Novotel label that invites guests to experience a new way of hotel living. Targeting medium-stay customers, these innovative, offbeat hotels address emerging usage patterns with effective, yet highly original solutions. They offer modular suites, a reworked interface between public and private spaces and services that make a real difference, like the Suite Box (for Internet, local calls and free, unlimited VOD), free massages on Thursday nights and the loan of a Smart car for stays of more than four days. Network: 28 hotels, 3,477 rooms in six countries Guests: 70% business – 30% leisure Mercure offers business and leisure travellers a compelling alternative to chain or independent hotels. It is the only midscale hospitality brand to combine the power of an international network of 700 hotels, all meeting the same consistent quality standards, and the authentic experience of individually unique hotels rooted in their local community and run by owners passionate about their business. Network: 674 hotels, 83,428 rooms in 50 countries Guests: 63% business – 37% leisure Adagio offers a range of apartments, from studio to two-bedroom, for travelers who want to live “just like at home” and at their own pace when they’re in a new city. Created in partnership with the Pierre & Vacances Center Parcs Group, Adagio City Aparthotel provides comfortable accommodations for stays from four nights to several months in the heart of Europe’s leading cities. The roomy, ready-to-live-in apartments come with an array of optional services to make life easier and declining rates for longer stays. Network: 32 apartment hotels, 4,060 rooms in six countries Guests: 60% business – 40% leisure Economy The global benchmark in economy lodging, ibis is totally dedicated to taking care of its guests, everywhere around the world. That why each of the 900 ibis hotels welcomes guests in the brand’s inimitable style, shaped by the spirit of simplicity, accessibility and hospitality. ibis also offers the assurance of modern accommodations and a wide range of services, with a comfortable room, 27/7 snacks and drinks, breakfast served from 4:00 am to noon, a variety of dining options and a Web corner – all delivering the finest quality and service for the money. The brand has also demonstrated its commitment to quality and the environment by earning worldwide ISO 9001 and ISO 14001 accreditation. Network: 900 hotels, 107,735 rooms in 45 countries Guests: 59% business – 41% leisure Created in 2007, all seasons is an economy brand being developed through franchising in mature markets. It serves a full range of guests, from business to leisure and from individuals to families. Its “all-inclusive” package includes the room, broadband Internet access, buffet breakfast and a host of extra amenities. The network’s mid- sized, non-standardized hotels feature an innovative, colorful design and contemporary styling, with locations in city-centers and business districts. Network: 115 hotels, 10,267 rooms in 10 countries Guests: 60% business – 40% leisure Budget Etap Hotel offers highly affordable, comfortable accommodations with shower and selected services, such as a buffet breakfast, Wi-Fi access, parking and snack vending machines. The brand is rated among the most innovative in its category, thanks in particular to its new stylish, restful “cocoon” room concept. The European leader in budget lodging, Etap Hotel is also a major player in the Southern Hemisphere with the Hotel Formule 1 brand. Etap Hotel network: 480 hotels, 42,892 rooms in 15 countries Of which 59 Formule 1 hotels with 7,169 rooms outside Europe Guests: 60% business – 40% leisure When it was created in 1984, Formule1 radically transformed the hotel industry, making lodging widely affordable with comfortable rooms for one to three people at less than 100 francs (around 15 euros). In 2007, following a top- to-bottom renovation of its hotels, Formule1 changed its name to hotelF1 in France. More dynamic than ever, the brand now offers the attractively designed Duo and Trio rooms, along with all-new reception and breakfast areas. Network: 252 hotelF1 units, totaling 18,827 rooms Guests: 65% business – 35% leisure Registration Document 2010 ACCOR 5 Corporate Presentation 1 CORE BUSINESSES North America’s leading chain of Economy motels, Motel 6 is known for its comfortable, hospitable rooms at the lowest price in the market.