PR Accorhotels Com Team Europcar VENG[1]
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Press release 14 January 2011 Accorhotels.com becomes partner to Team Europcar Accorhotels.com is giving its support to the professional cycling team Team Europcar headed by the 2010 French champion Thomas Voeckler, backed up by 21 team members. Accorhotels.com is the most frequently visited hotel website in France (Source: Médiamétrie//NetRatings November 2010) The Accor hotels will be visible on Team Europcar jerseys and vehicles in the shape of the Accorhotels.com logo. Accorhotels.com will support Team Europcar's members by providing accommodation over the entire season (over 300 days a year) in Accor hotels throughout the world. Starting in the spring, web users will be able to connect to the Accorhotels.com website to go behind the scenes with Team Europcar and discover the life and organization of a professional cycling team through the videos, photos and news posted on the website, along with rest and recuperation advice. Joint public relations and promotional campaigns will be conducted with Europcar. This collaboration reflects the renewal of the strategic partnership agreement between Accor and Europcar. The Accorhotels.com website allows users to reserve overnight stays in the 3000 Sofitel, Pullman, Mercure, MGallery, Novotel, Suite Novotel, all seasons, ibis, adagio, Etap Hotel and hotelF1 establishments belonging to the Accor chain, which offers a wide range of hotels from luxury to budget in 90 countries all over the world. Accorhotels.com is the only hotel portal that fields 26 regional sales outlets managed and coordinated in each of the countries to cover the needs and interests of customers everywhere in the world. It also offers access to 16 mini sites focusing on Europe's major cities, allowing web users to check out cultural events and concerts scheduled during their stay and monuments to visit before making their booking. The Accorhotels.com application available on iPhone holds the downloading record for hotel chain applications worldwide. It was updated in the summer of 2010. As a special feature, it allows members of A|Club, the Accor hotels loyalty program, to win points by booking overnight stays on their iPhone. **** Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and over 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre – provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know- how and expertise. Perscontacts : Accor Hotels Belux Origami PR Consultant Kathlyn Vanhassel Laure Simon Tel.: 02/718 07 51 Tel.: 02/539 07 04 [email protected] [email protected] .