A refreshing, new Riesling from Mosel-Saar-Ruwer, a region of steep slate hills and winding rivers

Visit us on the web at www.cleanslatewine.com

COOL, CRISP RIESLING IS A HOT CATEGORY Riesling is the current darling of the press with magazines like The Wine Spectator and Bon Appetit, and newspapers like The Wall Street Journal all running feature articles on Riesling’s rising popularity with American consumers. · “Riesling on the Rise. The Next Great White: Delicious, Affordable, Food-Friendly.” - Wine Spectator (December 15, 2005) · “The Return of Riesling…a great German Grape is big in the U.S. again.” - The Wall Street Journal (March 3, 2006) · “German Comeback: Riesling’s renaissance is attracting a new wave of consumers to German wines.” - Market Watch (March 2006)

Volume 25 GERMAN RIESLING ON THE RISE 20 15 The entire Riesling category is growing and German Riesling 10 is showing particularly strong growth with a 28% increase in 5 dollar sales and 23% growth in volume in 2005. 0 +2.5 +3.5 +5.9 +15.1 +22.5 Domestic Total Imports Riesling German Wine Wine Riesling 2005 Sales Growth, 52 weeks ending CLEAN TASTE PROFILE THAT IS GREAT WITH FOOD December 2005, A.C. Nielsen Clean Slate has a crisp, clean taste profile with pure fruit flavors complimented by lively acidity, which is the trademark of Rieslings from Mosel-Saar-Ruwer. This appealing balance of fruit and crispness works well with a wide array of cuisines, making Clean Slate an exceptionally good match with food.

FRESH PACKAGING German Rieslings are known for excellent quality and impossible to decipher labels. Clean Slate offers consumers a great wine in an easy to read and remember package.

THE PERFECT PRICE For decades, the Riesling category has been dominated by inexpensive, sweet products and high-priced boutique wines, with a void in the fast- growing, super-premium price category ($10.99-13.99). With a price of $10.99, Clean Slate is perfectly priced to take advantage of this void.

ELEGANT POS

Brochure Necker/Shelftalker 7”x 7” · 25 to a pack 2-1/8”x 4”, die-cut, perforated · 25 to a pack

Table Tent (not shown) Header 4”x 6”, double-sided · 25 to a pack 12”x 23”, die-cut · 5 to a pack